PROFESSIONAL/SCHOLARLY PUBLISHING IN THE 21ST CENTURY - Professional/Scholarly Publishing (PSP)
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Professional /Scholarly
Publishing (PSP)
ANNUAL CONFERENCE
WHAT’S WORKING NOW:
PROFESSIONAL/SCHOLARLY
PUBLISHING
IN THE 21 ST CENTURY
Washington, DC
February 4 –7, 2001PLEASE CHECK ALL MEAL EVENTS YOU PLAN TO ATTEND:
1) Early-Bird Reception Sunday, Feb. 4
2) Pre-Conference Seminar The Internet is not a thing, a place, a single technology,
Registrants: Monday, Feb. 5 □ Continental Breakfast or a mode of governance. It is an agreement.
□ Pre-Conference Luncheon In the language of those who build it, it is a protocol,
3) Conference Registrants: a way of behaving. What is startling the world is
Monday, Feb. 5 □ Reception–Corcoran Gallery of Art the dramatic spread of this agreement, sweeping across
Tuesday, Feb. 6 □ Networking Breakfast all arenas—commerce, communications, governance—
□ Awards Luncheon that rely on the exchange of symbols.
□ Reception & Evening Banquet —John Gage
4) Wednesday, Feb. 7 □ Networking Breakfast
□ Farewell Mimosa Reception
(no lunch) Professional/Scholarly Publishing (PSP)
REGISTRATION FEES
Association of American Publishers
** The offer of $650 (AAP Members) and $1,025 (Non-members) good
until January 5, 2001. After that date, full registration fee ($820 AAP
Members; $1,250 Non-Members) will be applied—no exceptions. SPECIAL WHAT’S WORKING NOW:
DISCOUNT FOR FIVE OR MORE REGISTRANTS PER AAP MEMBER
COMPANY $520 (per person). PROFESSIONAL/SCHOLARLY
MEALS/RECEPTIONS
PUBLISHING IN THE
Conference reception fee includes Early-Bird reception (Sunday, Feb 4). Opening 21 ST CENTURY
reception at the Corcoran Gallery of Art (Monday, Feb 5). PSP Annual Awards
Luncheon & Evening Dinner (Tuesday, Feb 6), and all continental breakfasts and lun- PSP 2001 Annual Conference
cheons.
Seminar Registration fee includes a continental breakfast and luncheon. February 4 – 7, 2001
Mayflower Hotel, Washington, DC
LIMITED HOTEL SPACE AVAILABLE—REGISTER EARLY!!
The Mayflower Hotel is holding a block of rooms at a special reduced rate of $175.00
per night if you reserve your accommodations BEFORE JANUARY 20, 2001. Be sure PSP ’01 Annual Conference Planning Committee:
to mention AAP when contacting the hotel directly at 800-468-3571 or 202-347- Pieter Bolman, Anthony Durniak, Janice Kuta, Ted Nardin, Niko Pfund,
3000. (Guest rooms are available for check-in after 3:00 pm. Check out is request-
Hill Slowinski, Kate Wittenberg, Barbara Meredith, Sara Brandwein
ed by 12:00 pm.)
CANCELLATION POLICY
Full refund for cancellations on/before January 5, 2001. NO REFUND FOR CANCELLA-
TIONS AFTER JANUARY 5, 2001. In the unlikely event of conference cancellation, the
AAP/PSP is not responsible for any costs, damages or other expenses of any kind
including, without limitation, transportation and/or hotel costs incurred by registrant. REGISTER BY JANUARY 5
Speakers subject to change without notice. TO QUALIFY FOR THE 20% DISCOUNT!
VISIT THE PSP WEBSITE AT WWW.PSPCENTRAL.ORG
OR THE AAP WEBSITE AT WWW.PUBLISHERS.ORGFEATURING JOHN GAGE Registration Form
SPECIAL Chief Researcher and Director of the Science Office, (Duplicate for additional registration)
GUEST Sun Microsystems. Mr. Gage is the host of a worldwide Special Offer for Early Registration—$820 $650**
SPEAKERS satellite television program, Sunergy, that explores the (AAP Non-Members) $1,250 $1,025**
frontiers of computing, networking, science, and
mathematics. Name____________________________________________________________
ALAN LIGHTMAN Title_____________________________________________________________
Novelist, essayist, physicist, and educator, Mr. Lightman
Company ________________________________________________________
is the John Burchard Professor of Humanities and senior
lecturer in physics at the Massachusetts Institute of Address__________________________________________________________
Technology (MIT).
City/State _________________________ Zipcode_______________________
Telephone ________________________ Fax___________________________
APPEARING THE HONORABLE LOUIS CALDERA
ON THE PRE- E-Mail ___________________________________________________________
Secretary of the Army, U.S. Department of Defense.
CONFERENCE Under Mr. Caldera’s aegis the Army University Access
SEMINAR Register me for: Member Non-Member
Online, a multi-million-dollar distance education initiative
PANEL for the Armed Forces, was established on July 10, 2000. □ Pre-Conference $175 $260
Seminar — Monday,
Feb. 5, 2001 ONLY
□ PSP Annual Conference $820 $1,250
Early-Bird discount before Early-Bird discount before
Jan. 5, 2001: $650 Jan. 5, 2001: $1,025
□ Please register me for $995 for BOTH $1,510 for BOTH
BOTH! $825 for BOTH with Early $1,285 for BOTH with
Bird Discount (before Early Bird Discount
Jan. 5) (before Jan. 5)
PROGRAM
I understand that my registration will be confirmed upon receipt of
SUNDAY payment. I would prefer to pay:
FEBRUARY 4
6 : 00 –7:00 pm Early Bird “Meet & Greet” Reception in the Exhibit Area □ Check for $__________ enclosed. (Please make check (in U.S. currency
drawn on a U.S. bank) payable to AAP/PSP Annual Conference.)
MONDAY
FEBRUARY 5 □ Please charge my credit card for $___________.
8 : 00 –9:00 a m Continental Breakfast with New Technologies/Services □ American Express □ Visa □ MasterCard
Exhibitors
Card Number ____________________________________ Exp. date________
3 : 00 –4:00 p m Journals Committee Meeting (Invited Members Only) Signature (as it appears on card)____________________________________
—P. Gantz, Chair
MAIL OR FAX REGISTRATION FORM AND PAYMENT TO:
3 : 30 –4:00 p m Electronic Information Committee Meeting (Invited AAP/PSP ’01 Annual Conference
Members Only)—K. Wittenberg, Chair 71 Fifth Avenue, 2nd Floor
New York, NY 10003
Fax: 212-255-7007
For more information: 212-255-0200 x257 or sbrandwein@publishers.orgWEDNESDAY
FEBRUARY 7
10:45–12:00 pm Concurrent 8
DIGITAL RIGHTS MODELS—A Dialogue Pre-Conference Seminar
Moderator: Marc Brodsky, Executive Director & CEO, MONDAY (separate registration fee—see page 11)
American Institute of Physics FEBRUARY 5
This session will consider different models that 8:30–3:00 p m TRANSFORMATIONAL PUBLISHING: Creating New
embody varying views of what is most valuable Identities in the Digital Marketplace
about information published online. One view is that Moderator: Kate Wittenberg, Director, Electronic
new news is more valuable. For example, some jour- Publishing Initiative, Columbia University Press
nal publishers require subscriptions to see the latest
issue while offering free access to their older This seminar will explore the question of whether PSP
archived back issues. On the other hand some news- publishing and publishers are in danger of being marginal-
papers have a model of new news as free news, at ized in the emerging information marketplace, as well as
least to the reader. They charge for downloads of the relevance of publishing to the overall scholarly com-
articles from their back issues. Models for finding munications process. Presenters from publishing, informa-
value in aggregation and management of digital tion technology, and government organizations will discuss
rights will also be discussed. the following issues: why are publishers not the major
Speakers: players in the emerging digital education environment, and
Doug Feaver, Editor, WashingtonPost.com what are the implications of dot coms and government-
Michael Keller, Stanford University Librarian and sponsored projects going directly to authors for content?
Publisher of HighWire Press What are our new markets and how are they different from
Carol Risher, Senior VP, Business Development, the traditional publishing audience? What are the long-
Savantech, Inc. term implications of national and foundation-sponsored
Diane Thieke, Direct of Content Community, Factiva digital publishing programs for
PSP publishers? And finally, what
are some alternative models that
12:00–1:00 pm Closing Reception and Raffle will permit publishers to take a
leadership position in the emerg-
ing digital marketplace?
We encourage heads of houses,
editors, new media managers,
marketing directors, CFOs, rights
managers, and others involved
in strategic planning to partici-
pate in this seminar. Hon. Louis Caldera
Speakers:
Ed Pentz, Executive Director, CrossRef
William Arms, Professor of Computer Science, Cornell
University
The Hon. Louis Caldera, Secretary of the Army, US
Dept. of Defense
A speaker from LOC American Memory Project
(Invited)
Troy Williams, Founder & CEO, Questia Media Inc.
Stephen Mooney, President, The YRM Group Inc.ANNUAL CONFERENCE BEGINS WEDNESDAY library budgets. A publisher of online products, an acade-
FEBRUARY 7 mic librarian and a corporate librarian will discuss what
MONDAY makes an online product of great value to the end user
FEBRUARY 5 as well as the librarian. Are there criteria for buying,
4 : 00 –6:00 p m WHAT IF YOUR BOOK WERE A SONG? subscribing, and renewing to this growing business?
Moderator: Mark Seeley, VP & General Counsel, Elsevier Ruth Wolfish, Electronic Content Coordinator, Integrated
Science Information Solutions, Lucent Technologies
Prepare to be shaken. New digital services and business- David Goodman, Princeton University Biology Library
es are developing tools that challenge copyright owners.
In this session, panelists from outside publishing will
review the hot issues in the context of music, such as 9:00–10:15 am Concurrent 6
raised in RIAA v. Napster and Universal v. MP3.com. Is INTEGRATING PRODUCTION AND PRESENTATION:
the issue “stop technology” or is it “stop infringing uses Strategies that Work
of technology”? What—and how much—is at stake in the Moderator: Michael Jensen, Dir., Publishing Technologies,
publishing industry? What are the threats and opportuni- National Academy Press
ties that publishers face as these new technologies are As acronyms like XML, SGML, PDF, and OEB increasingly
applied to books, journals, monographs and articles? hold meaning for publishers, the integration of produc-
Panel participants from the Academic community will tion and presentation becomes ever more necessary. In
describe the ongoing historical tension between techno- this panel, publishers and digital librarians share their
logical innovation and copyright law. Business entrepre- experience in content management processes, require-
neurs will describe the ideas behind the new services ments and objectives.
they have based on these technologies and why they Speakers:
created them. How Congress may be asked to respond David Seaman, Director, Electronic Text Center,
to these developments will also be explored. University of Virginia
(Panel participants to be announced) Carter Glass, Manager of Electronic Publications,
American Geophysical Union
Richard Walkus, Vice President, Digital Asset
7 : 00 –9:00 p m Reception at The Corcoran Gallery Management and Corporate Digital Archive, Pearson
On exhibit: Andy Warhol, the Corcoran Gallery Biennial Education
Exhibition, the permanent collection, and the pastels of
Wayne Thiebaud
(Musical Entertainment by the Bellini String Quartet) 10:15–10:45 am Networking Break in the Exhibitor Gallery
Dinner on your own
10:45–12:00 pm Concurrent 7
MARKETING WEB PRODUCTS TO INDIVIDUALS
Moderator: Rebecca Seger, Marketing Director, Scholarly
& Professional Reference, Oxford University Press
Marketing digital products to individuals can be very
different from marketing to institutions. Marketing, brand-
ing, pricing, customer service, product design, and other
issues all present unique challenges and opportunities.
A panel of publishers and experienced web marketers
show you how they succeeded and present innovative
business models and marketing techniques you can use.
Speakers: Bill Hanes, VP Marketing, MDConsult (Invited)
(Additional speakers to be announced)TUESDAY generation really have a different attention span, TUESDAY
FEBRUARY 6 cognitive grasp or learn differently from its elders? FEBRUARY 6
Does interactivity really matter? Penetration rates for 7 : 00 –8:00 a m Continental Breakfast with New Technologies/Services
kids and students of various electronic devices: E-book Exhibitors
readers, electronic coursepacks, etc.
Speakers:
Dr. Gary Guest, Faculty, Director of Predoctoral Clinics, 8:00– 9:00 am LEADING THE WAY: AAP’s
University of Texas Health Sciences Center at San Professional/Scholarly Publishers
Antonio Panel:
President of freshman class, Dental School, University Pat Schroeder, President &
of Texas Health Sciences Center at San Antonio CEO, AAP
Matthew Pittinski, Chairman, Blackboard Ted Nardin, VP, Professional
Greg Jarboe, Vice-President Marketing, WebCT Book Group, McGraw-Hill
Julie M. Wood, Ed.D., Lecturer and Director of America Hill Slowinski, Director of
Reads at MIT, Harvard Graduate School of Education Publishing and Director,
Greg Ritter, Intructional Designer/Trainer, Blackboard, Bernan Press
Inc. Barbara Meredith, VP,
Professional, Trade &
International, AAP Ted Nardin
6:00–7:30 pm General Reception PSP’s official annual business
meeting will review the hot issues being addressed by
the Division and by the Association. This issue-by-issue
7:30–9:30 pm Dinner update will tell you how the issues affect our member-
Plenary Address, Alan Lightman, ship, and exactly what actions we are taking to address
Professor of Humanities and and resolve them. From the fundamentals of copyright
Physics, MIT. Author of Einstein’s protection in the print and digital worlds to our encour-
Dreams and the 2000 National agement of new technologies, industry-wide educational
Book Award For Fiction nominee programs, and new ways of communicating to our mem-
for The Diagnosis bers and the industry, your participation is welcome, and
Introduced by: we hope you will contribute to
shaping our agenda into the future.
PSP Division Chair, Ted Nardin,
VP, Professional Book Group,
McGraw-Hill
9:00–9:45 am Plenary Address:
(Bob Murphy Jazz Trio Alan Lightman John Gage, Chief Research
Entertainment)
Officer, Sun Microsystems
WEDNESDAY 9:45–10:15 am Networking Break in the Exhibit
FEBRUARY 7
Gallery
8 : 00 –9:00 a m Continental Breakfast with New Technologies/Services
Exhibitors John Gage
10:15–11:20 am Concurrent 1
CHANGING COURSE IN MID STREAM: How To Keep Your
9:00–10:15 am Concurrent 5
Business Model Accessible
THE STICKY CUSTOMER: Users Tell Us What Added Value
Moderator: Niko Pfund, Academic Publisher, Oxford
They Will Pay For
University Press
Moderator: Janice Kuta, President, Holtzbrinck Online
At a time when the entire publishing industry seems in
Publishing, North America
a state of perpetual transition, how do new businesses
Online databases, journals, and reference works are tak- (both B2B and business-to-consumer) and traditional
ing larger chunks of academic, corporate, and publicTUESDAY print publishers keep up with the pace of change? How TUESDAY ebooks into the market.” Steve Potash will discuss the
FEBRUARY 6 does one execute a business model when it is founded FEBRUARY 6 state of play with conversion services for ebooks. Mary
on assumptions that change month by month? Levering (U.S. Copyright Office) will talk about the status
Speakers: of registering and depositing ebooks. Ed Marino
Chris Forbes, President, knovel.com (Lightning Source, Inc.) will address e-warehousing,
Rebecca Lieb, Director, Corporate Communications, distribution and digital rights management.
iUniverse.com Speakers:
Royalynn O’Connor, Online Product Director, Oxford Mary Berghaus Levering, Associate Register for
University Press National Copyright Programs, U.S. Copyright Office
Miriam Gilbert, Senior Director, Publisher Relations, Ed Marino, President & Chief Executive Officer,
netLibrary Lightning Source Inc.
Troy Williams, Founder & CEO, Questia Media Inc. Steve Potash, President, OverDrive, Inc.
10:15–11:20 am Concurrent 2 2:15–3:30 pm Concurrent 4
TECHNOLOGY PREVIEW: What Will They Come up With MARKETING CONTENT TO INSTITUTIONS WORLDWIDE
Next? Moderator: Debbie Hull, President & CEO, Ovid
Moderator: Anthony Durniak, Staff Executive, Publications, Technologies
IEEE Publications Marketing and selling electronic content to institutions
Even before publishers have perfected their strategies for requires many skill sets that “traditional” publishers have
the World Wide Web, other technologies are about to fur- not had. To be successful, companies/societies must
ther change the way information is created and delivered. develop new pricing models, be willing to negotiate, do
This session will examine a few of the new developments direct sales, be flexible and provide technical support.
that are in the process of leaving the lab for the market- These issues and many more will be discussed by pan-
place, including Cleartype, digital paper, widely available elists who have had a variety of experiences selling to
broadband communications, wireless web services, and institutions worldwide.
others. Speakers:
(Panelists to be announced) Caroline Vogelzang, Vice President Commercial
Services, Kluwer Academic Publishers
Michael Spinella, Director, Membership Circulation &
11:20–12:00 pm Networking Break in the Exhibit Gallery Meetings, American Association for the
Advancement of Science
Mark Schregardus, Director of International Sales,
12:00–1:30 pm Luncheon: PSP Awards for the Best Publications of 2000 Ovid Technologies
and Video Presentation Barbara Colton, Vice President, Business Development,
Mistress of Ceremonies: ISI
Karen Day, Publisher, Charles Scribner’s Sons
Address by R.R. Hawkins Winner
3:30–3:45 pm Networking Break in the Exhibit Area
1:30–2:15 pm Networking Break in the Exhibit Gallery
3:45–5:00 pm Plenary Session
GROWING UP DIGITAL: The “Always On” Generation
2:15–3:30 pm Concurrent 3 Moderator: Keiron Hylton, Managing Director, Berkery
E-BOOKS—State Of The Art Noyes & Co.
Moderator: Bob Bolick, VP & Dir, New Business How might professional and scholarly publishers need to
Development, McGraw-Hill modify their content and delivery over the next five to
Spring is coming, and with it, the anniversary of “Riding ten years, based on juvenile, teenage, collegiate and
the Bullet.” This session’s presentations will include a professional school learning behavior now? What’s
look behind the scenes at the cutting edge of “managing happening with e-education now? Does the millenniumComing to DC for PSP?
Don’t Forget to Get Your Discount
when you register for the…
AAP/General Annual Meeting
The Association of American Publishers 2001 General Annual Meeting,
Content in a Technical World, will take place in conjunction with the
PSP Annual Conference from Wednesday, February 7 to Thursday,
February 8 at the Renaissance Mayflower Hotel in Washington, D.C.
Join us for dinner on the 7th, where Mark Russell will entertain, and
for the general sessions on the 8th. Charles Osgood will receive the
2001 AAP Honors Award during lunch on the 8th, and other confirmed
speakers include Christie Hefner of Playboy Enterprises, Abby Joseph
Cohen of Goldman Sachs, Henry Yuen of Gemstar-TV Guide
International, Peter Chernin of News Corporation, and more. (Big dis-
count for PSP conference attendees.)
For more information, or to register for this meeting,
please visit our website or contact Kathryn Blough at
kblough@publishers.org.You can also read
