PRICE FORMATION IN THE SOUTH AFRICAN PHARMACEUTICAL MARKET - Russian Competition Week: Roundtable on Pharmaceuticals

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PRICE FORMATION IN THE SOUTH AFRICAN PHARMACEUTICAL MARKET - Russian Competition Week: Roundtable on Pharmaceuticals
PRICE FORMATION IN THE SOUTH
  AFRICAN PHARMACEUTICAL
                  MARKET

Russian Competition Week: Roundtable on Pharmaceuticals
                      21 September 2017

       Hardin Ratshisusu, Deputy Commissioner
        Competition Commission South Africa
PRICE FORMATION IN THE SOUTH AFRICAN PHARMACEUTICAL MARKET - Russian Competition Week: Roundtable on Pharmaceuticals
STRUCTURE OF PRESENTATION

•   Background
     – Structure of healthcare sector in South Africa
     – Pharmaceutical industry in South Africa
•   Price determination of pharmaceuticals
     – History of price formulation
     – Single Exit Price methodology
•   Price comparison tools
     – Scoping study analysis in the pharmaceutical sector
•   Competition Cases in the Pharmaceutical Sector
     – Cases initiated against:
           Pfizer:
           Roche:
           Aspen:
•   International Developments
•   Concluding remarks
PRICE FORMATION IN THE SOUTH AFRICAN PHARMACEUTICAL MARKET - Russian Competition Week: Roundtable on Pharmaceuticals
STRUCTURE OF HEALTHCARE
      SECTOR AND
PHARMACEUTICAL INDUSTRY
PRICE FORMATION IN THE SOUTH AFRICAN PHARMACEUTICAL MARKET - Russian Competition Week: Roundtable on Pharmaceuticals
BACKGROUND

STRUCTURE OF HEALTHCARE SECTOR IN SOUTH AFRICA
•   Two-tiered healthcare system:
    •   Private sector:
         – Serves 16% of the population (7 million people)
         – Access to medical insurance
         – Higher-priced than public sector
    •   Public sector
         – Serves 84% of the population (44 million people)
         – Financed by government through taxes
         – Importance of access to affordable essential medicines
BACKGROUND – PHARMACEUTICAL LANDSCAPE

•   TRADE IMBALANCE
    •   65% of domestic demand is met by imports; medical products 5th largest
        contributor of SA’s trade deficit
    •   Local generic manufacturers: largest are Aspen and Adcock Ingram
    •   All originator drugs imported from abroad

•   TOTAL SPEND ON PHARMACEUTICALS
    •   Trend: larger volume of generic prescription drugs are sold, but a larger
        value (i.e. a larger amount of money) is spent on originator prescription
        drugs
    •   Prescription drugs comprise 88% of the SA pharmaceutical market
         – Of total value: 63% are patented products, and 37% are generic
            products
         – Of total volume: 36% are originator drugs and 64% are generic
            drugs
BACKGROUND

PHARMACEUTICAL INDUSTRY IN SOUTH AFRICA
•   Public and Private Procurement

    •   Public sector: Tender (bidding) process
         – Maximise competition between bidders (especially between originator
            and generic products)
         – Translates into lower prices for the public sector

    •   Private sector: Directly from manufacturers, or via wholesalers/distributors
         – Pricing regulated in terms of Single Exit Price methodology
REGULATORY ENVIRONMENT:
  PRICE DETERMINATION
PRICE DETERMINATION OF PHARMACEUTICALS

SINGLE EXIT PRICE METHODOLOGY (DoH)
• SEP = only price at which a manufacturer can sell medicines to the private
   sector irrespective of volumes purchased
•   Pricing of medicines to be controlled throughout the value chain:

             Manufacturer

                            Ex-manufacturer price

         Wholesaler/ Distributor

                            Ex-manufacturer price + Logistics fee + VAT = SEP

    Pharmacies / Dispensing doctors/
           Hospital clinics

                            SEP + dispensing fees

                 Patient
PRICE DETERMINATION OF PHARMACEUTICALS

SINGLE EXIT PRICE METHODOLOGY (DoH)

          SEP = Ex-manufacturer price (excl. VAT) + Logistics fee + 14% VAT
            Final price to end-user = SEP + Dispensing fee (excl. VAT)

•   Ex-manufacturer price: price that a manufacturer sets to produce a medicine
    before distribution
•   Logistics fee: Determined through negotiations between manufacturer/
    importer and logistics service provider
•   Dispensing fee: fee charged by pharmacists to dispense medicine

•   SEP ensures price transparency
•   Only Scheduled medicines are subject to SEP (i.e. Schedule 1 to 7)
•   No price differentiations to different private sector customers
PRICE DETERMINATION OF PHARMACEUTICALS

SINGLE EXIT PRICE METHODOLOGY (DoH)
•   Wholesaler/distributor logistics fee and dispensing fee fixed on tiered scale
    •   Example of logistics fee: If R100 < ex-manufacturer < R500, logistics fee
        cannot exceed 6% of the ex-manufacturer price plus R4.
         – As ex-manufacturer price gets higher, the logistics fee proportion
            earned on that product decreases
    •   Example of dispensing fee: If R100 < SEP < R250, dispensing fee
        cannot exceed R20.55 plus 33% of the SEP
         – As SEP increases, the dispensing fee proportion earned on that
            product decrease
•   Price changes regulated:
    •   DoH uniformly applies a pre-determined annual percentage increase on
        SEP on all products
    •   Manufacturer may decrease SEP through notification to DoH
PRICE ANALYSIS BY
COMPETITION COMMISSION
COMMISSION STUDY: PRICE BENCHMARKING

METHODOLOGY
•   Rationale: conduct a comparative analysis of the pricing of pharmaceuticals in
    South Africa and internationally
•   Products considered: Top 15 brands prescribed in South Africa (according to
    volume sales) in the treatment of cancer, hepatitis, HIV/AIDS and diabetes
•   Comparator countries: BRIC, USA, UK, France, Pakistan, Egypt and Thailand
•   Indicators: Ex-manufacturer price in USD
•   Comparator products identified based on:
    •   Molecule (Active Pharmaceutical Ingredient)
    •   Dosage (e.g. per milligram)
    •   Price per counting unit (e.g. price per dosage)
COMMISSION STUDY: PRICE BENCHMARKING

Cancer treatment: Pemetrexed
COMMISSION STUDY: PRICE BENCHMARKING

Cancer treatment: Imatinib
COMMISSION STUDY: PRICE BENCHMARKING

Hepatitis treatment: Entecavir
COMMISSION STUDY: PRICE BENCHMARKING

Hepatitis treatment: Peginterferon
COMMISSION STUDY: PRICE BENCHMARKING

ARV treatment: Lopinavir
COMMISSION STUDY: PRICE BENCHMARKING

ARV treatment: Raltegravir
COMMISSION STUDY: PRICE BENCHMARKING

Diabetes treatment: Metformin - Sitagliptin
COMMISSION STUDY: PRICE BENCHMARKING

Diabetes treatment: Liraglutide
ENFORCEMENT CASES
ENFORCEMENT CASES

CASES UNDER INVESTIGATION
•   In June 2017, CC initiated separate investigations against three global
    pharmaceutical companies for abuse of dominance in relation to the supply of
    various cancer medicines in SA
•   Companies are:
    •   Roche Holding AG and Genentech;
    •   Pfizer Inc;
    •   Aspen Pharmacare Holdings LTD
ENFORCEMENT CASES

INVESTIGATION AGAINST ROCHE AND GENENTECH
•   Investigation relates to the supply of Trastuzumab
    •   Drug is used for the treatment of breast cancer and some types of stomach
        cancer
•   Trastuzumab products branded by Roche are:
    •   Herceptin
    •   Herclon
•   Roche holds patent for Herceptin in SA – will expire in 2020
•   Genentech provides exclusive marketing rights to Roche for Trastuzumab.
•   Currently being investigated for
    •   Excessive pricing;
    •   Exclusionary conduct; and
    •   Price discrimination
ENFORCEMENT CASES

INVESTIGATION AGAINST ROCHE AND GENENTECH
• Excessive pricing
• Breast cancer treatment is unaffordable in South Africa and many medical aid
   schemes/service providers refuse to pay for the treatment based on cost
• For example: 12-month course of Herceptin costs approximately R500 000 or
   more, if a higher dosage is required

•   Exclusionary conduct
•   Potential abuse of the patent system (by filing multiple patent applications on a
    particular medicine) through the ever-greening of patents rights which may
    prevent entry of generic alternatives beyond the original patent period
•   For example: Roche patent for Herceptin expires in 2020 in SA; Genentech
    holds patent covering combinations of Herceptin and other drugs expiring in
    2033
•   Beyond 2020, no generic alternatives will enter the market
ENFORCEMENT CASES

INVESTIGATION AGAINST ASPEN
•   Investigation relates to the supply of:
     (i) Leukeran (Chlorambucil) (Chemotherapy medication)
     (ii) Alkeran (Melphalan) (for bone marrow and epithelial ovarian cancer)
     (iii) Myleran (Busulfan) (conditioning agent prior to bone marrow
     transplantation)
•   Excessive pricing - Significant price increases have been imposed across all
    drugs
INVESTIGATION AGAINST PFIZER
•   Investigation relates to the supply of Xalkori Crizotinib (lung cancer
    medication)
PRELIMINARY VIEWS ON ASPEN and PFIZER CASES
The products in all three investigations make up a relatively small portion of usage
by South African patients.
PREVIOUS CASES
PREVIOUS COMPETITION CASES

Excessive pricing & access to essential facility: Hazel Tau Case
•   Complaint filed against GlaxoSmithKline (“GSK”) and Boehringer Ingelheim
    (“BI”) on allegations of excessive pricing of ARVs
•   Commission expanded investigation to include contraventions by refusing to
    give competitors access to an essential facility
    •   Related to allegations of the failure of these firms to license their patents for
        generic manufacture
•   Negotiated settlements included, amongst other things:
    •   Grant licenses to generic manufacturers
    •   Permit export of relevant ARVs to sub-Saharan Africa
PREVIOUS COMPETITION CASES

Hazel Tau Case: Price movements after Commission’s intervention
PREVIOUS COMPETITION CASES

Cartel investigation: Adcock Ingram Critical Care (Pty) Ltd (“AICC”) and Fresenius
Kabi South Africa (Pty) Ltd (“FKSA”)
•   Parties engaged in collusive tendering and market allocation
    • Effect: Avoidance of competition between firms and manipulation of prices
        of pharmaceutical and hospital products
    •   Administrative penalties to the value of over R55 million
Merger case: Aspen / GlaxoSmithKline (GSK)
•   Involved ARV medication (Zidovudine, Lamivudine and a cocktail thereof)
•   GSK had licensed the manufacture of relevant products to various generic
    manufacturers
•   Focus shifted to another ARV medication, Abacavir
     • At the time of the merger, Abacavir was a GSK patented product used in the
        treatment of children suffering from HIV. GSK was only supplier of product in
        SA.
    •   Condition to merger: GSK extend the license for the generic manufacture
        of Abacavir to other manufacturers
INTERNATIONAL
DEVELOPMENTS
INTERNATIONAL DEVELOPMENTS

•   There has been a concerted effort by competition authorities globaly to
    combat anticompetitive conduct in pharmaceutical markets.

•   In October 2016, the Italian Competition Authority fined Aspen €5 million
    for abusing its dominant position during negotiations with Italy’s drug
    regulator over the price of four cancer drugs – Leukeran, Alkeran,
    Purinethol and Tioguanine.

•   Aspen is facing similar allegations relating to excessive pricing in the UK
    and Spain. The company tried to sell the medicines in Europe for up to 40
    times their previous price (e.g. ubusulfan used to treat leukaemia, rose
    from £5.20 to £65.22 in England and Wales. Similar price increases were
    observed for Leukeran (also used by leukaemia patients) and Alkeran
    (used for skin and ovarian cancers).
INTERNATIONAL DEVELOPMENTS

•   European Commission investigation into Aspen Pharma regarding alleged
    price-gouging on cancer medicines (May 2017).

•   FTC investigation against Turing Pharmaceuticals for possible antitrust
    violations in connection with the company’s decision to hike the price of a
    life-saving drug by more than 5,000 percent (2015).

•   Competition Commission of India published a regulatory notice relating to
    conducting a study into India’s Healthcare and Pharmaceutical sector
    (September 2017).

•   FAS is undertaking a lot of work in pharmaceuticals including an
    investigation against Novartis Pharma.
Concluding Remarks
Concluding Remarks
•   The investigations and enforcement action undertaken by competition
    authorities globally provides evidence of the existence of exploitative pricing
    practices in pharmaceutical markets.

•   Such exploitative conduct appears to be in respect of critical product lines.

•   It is important that competition authorities must step up and increase their
    enforcement efforts.

•   In South Africa:
     • The healthcare sector is a priority focus area for the Commission,
    •   While the investigation is at early stages, there are indications of not
        only exploitative but also discriminatory conduct between the private
        and public sector, and
    •   It appears that the conduct may also extend to vaccines as well.

•   There is a great need for enhanced co-operation between competition
    authorities in order to better deal with these issues.
Thank you

        Tel: +27 (0)12 394 3200
       Fax: +27 (0)12 394 0166

    Email: hardinr@compcom.co.za
Follow us on Twitter @CompComSA or me
            @hardinratshi
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