POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA

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POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
Nov 2016 - Feb 2017
                               Vol. 29 No. 6 & Vol. 30 No. 1

POWERING
THE FUTURE
   The accountancy landscape is
primed for disruption. Accountants
will have to press the reset button
    on their skills and abilities to
        capitalise on change.

                                                               NOV 16 - FEB 17
                                                               BUMPER
                                                                ISSUE
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
mia Council
                                                                 ACCOUNTANT GENERAL
                                                                 Dato’ Haji Che Pee Samsudin

                                                                 PRESIDENT
                                                                 Dato’ Mohammad Faiz Azmi                                publishing consultant
                                                                 VICE-PRESIDENT                                          Executive Mode Sdn Bhd (317453-P)
                                                                 Datuk Zaiton Mohd Hassan                                Tel: +603-7118 3200, 3205, 3230
    Vision and Mission                                                                                                   Fax: +603-7118 3220
                                                                                                                         e-mail: executivemode@executivemode.com.my
                                                                 DEPUTY ACCOUNTANT GENERAL, CORPORATE
    MIA’S VISION                                                                                                         web: www.executivemode.com.my
                                                                 (Nominee of the Accountant General in MIA Council)
    n To be a globally recognised and                            Saat Esa
                                                                                                                         printer
      renowned Institute of Accountants
                                                                 COUNCIL MEMBERS                                         BHS Book Printing Sdn Bhd (95134-K)
      committed to nation-building.                              Prof. Dr. Rozainun Abdul Aziz                           Lot 4, Lorong CJ 1/1B
                                                                 Prof. Dr. Ayoib Che Ahmad                               Kawasan Perindustrian Cheras Jaya
    MIA’S MISSION
                                                                 Prof. Dr. Che Ruhana Isa @ Mohamed Isa                  43200 Cheras, Selangor DE
    n To develop, support and monitor quality                                                                            Tel: +603-9076 3399, 9074 7558, 9074 7017
                                                                 Prof. Dr. Maliah Sulaiman
      and expertise consistent with global best                  Assoc. Prof. Dr. Romlah Jaffar                          Fax: +603-9074 7573, 9074 5226
      practice in the accountancy profession for                                                                         e-mail: bhs@bhsbookprint.com
                                                                 Dato’ Abdul Rauf Rashid
      the interest of stakeholders.                              Dato’ Gan Ah Tee
                                                                 Dato’ Dr. Lukman Ibrahim
                                                                 Tan Theng Hooi
    Section 6 of the Accountants Act 1967 (the                   Mohd Zabidi Md Nor
                                                                                                                         Editorial Advisory Board
    Act) states that the functions of the Institute              Yeo Tek Ling                                            Dato’ Mohammad Faiz Azmi
    shall be:                                                    Dr. Veerinderjeet Singh                                 Datuk Zaiton Mohd Hassan
    • To determine the qualifications of persons                 Dr. Yacob Mustafa
                                                                 Dato’ Merina Abu Tahir                                  Editor
       for admission as members;
                                                                 Leong Wai Leng                                          Dr. Nurmazilah Dato’ Mahzan
    • To provide for the training and education; by              Aznorashiq Mohamed Zin
       the Institute or any other body, of persons               Steven Chong Hou Nian                                   Strategic Communication & Branding Team
       practising or intending to practice the                   Huang Shze Jiun                                         Iszudin Mohd Amin
       profession of accountancy;                                K. Renganathan                                          Thane Meyyappan
                                                                 Lim Thiam Kee, Peter                                    Subashini Selvaratnam
    • To approve the MIA Qualifying Examination                                                                          Lester Ming Teoh
                                                                 Yap Seng Chong
       (QE) and to regulate and supervise the                                                                            Nurul Nadira Muhammad Shaharudin
                                                                 Foong Mun Kong
       conduct of that Examination;                              Ng Kean Kok
    • To regulate the practice of the profession of                                                                      Advertising Sales & Subscription
                                                                 Salihin Abang                                           Business Development Unit
       accountancy in Malaysia;                                  Dato’ Narendra Kumar Jasani                             email: bussdev@mia.org.my
    • To promote, in any manner it thinks fit, the               Wong Wye Pong, Brian
       interest of the profession of accountancy in                                                                      Writers
                                                                 REGISTRAR                                               Nazatul Izma
       Malaysia;
                                                                 Sudirman Masduki                                        Majella Gomes
    • To render pecuniary or other assistance to                                                                         Abdul Razak Rahman
       members or their dependents as it thinks fit              CHIEF EXECUTIVE OFFICER
       with a view to protecting or promoting the                Dr. Nurmazilah Dato’ Mahzan
       welfare of members; and
    • Generally to do such acts as it thinks fit                 executive Directors                                     MIA Regional Offices
       for the purpose of achieving any of the                   G. Shanmugam – Strategy & Development
                                                                                                                         REGION               CHAIRMAN
       aforesaid objectives.                                     Simon Tay Pit Eu – Professional Practices & Technical
                                                                 Datin S K Yap - Membership & Operations                 Northern Region
                                                                                                                         Penang, Kedah &
                                                                 Dato’ Haji Muhd Redzuan Abdullah – Surveillance &       Perlis)              Tham Shien Hong
Accountants Today is the official publication of the Malaysian   Enforcement                                             Tel: 04-261 3320     Fax: 04-261 3321
Institute of Accountants (MIA) and is distributed to all
members of the Institute. The views expressed in this                                                                    Johor
                                                                                                                         Johor Bahru          Murali Samy
magazine are not necessarily those of the MIA or its Council.    publisher                                               Tel: 07-227 0369     Fax: 07-222 0391
Contributions including letters to the Editor and comments on
                                                                 Malaysian Institute of Accountants
articles appearing in the magazine are welcomed and should       Dewan Akauntan                                          Sarawak
be sent to the Editor as addressed below. All material without   Unit 33-01, Level 33,                                   Kuching              Wong King Yu
prejudice appearing in Accountants Today are copyright and       Tower A, The Vertical,                                  Tel: 082-418 427     Fax: 082-417 427
cannot be reproduced in whole or in part without written         Avenue 3, Bangsar South City,
permission from the Editor.                                      No. 8, Jalan Kerinchi,                                  Sabah
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Editor, Accountants Today, Dewan Akauntan,                       Email: mia@mia.org.my
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Lumpur, Malaysia
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
Contents                                                     Nov 2016 - Feb 2017

06    EDITOR’s Note

07    President says

08    TRENDS TO NOTE

n     Stewardship
10    powering the future

16    Yes, Minister

20    Unity through Sports

24    CFOs of the Future: Integrated
      Thinkers

28    A Budget for Challenging
      Times                                     10                                        60
n     Gamechangers
32    Monetise Your Research                   n
                                               80
                                                      Accountability
                                                      The Sky is the CFOs Limit           74
36    Enhanced Auditor Reporting
                                               n      technical
40    GST: Force for Future Growth             82     FINANCIAL REPORTING
                                                      DISCLOSURES
46    Managing GST Risks
                                               86     Fair Value Issues Affecting FIs
50    Catch That Crook
                                               90     Understanding the
54    the future of forensics                         Differences between MPSAS,
                                                      MFRS and MPERS
56    The enhanced Practice Review
      Framework                                n      BALANCE
                                               94     Ms. Manners for the New
n     engagement                                      Millennium
60    Making the Most of Millennials

64    Financial Intelligence: the Key
      to Success

68    NACRA 2016: PURSUING                          Contact us
      EXCELLENCE IN CORPORATE
      REPORTING                                     A key element in the world of publishing    Want to advertise?
                                                    is what readers have to say. We             Please contact
70    Financing Bumiputera SMEs                                                                 Hani or Zuriani at
                                                    want to hear from you on just about
                                                    anything that appears in each issue of      +603 2722 9000 ext 154 &
74    Putting a Number on Talent                                                                147
                                                    Accountants Today. Why not drop us a line
78    CFOs: Strategists in a VUCA                   now? e-mail: communications@mia.org.my
      World

4    accountants today | Nov 2016 - Feb 2017
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
Accountants Today • Editor’s note

empowering change

2
            017 is a very special year for MIA as it marks     responsibility is going to be a constant thread in our content
            our 50th anniversary and Golden Jubilee. As we     as we champion good governance.
            journey down the road of continuous and positive       Another consistent theme in Accountants Today is our
            change, we are spearheading significant reforms    focus on innovation. You’re going to see more content on
            and innovations in order to create powerful devel- technology, fintech, and data analytics et al, and how we can
opment and learning opportunities for our members.             integrate these into our accounting methodologies. We have
     But these opportunities will be wasted if members are     to stay up to speed on innovation because it is impossible
unfamiliar with our initiatives. As such, it is important for  to do 21st-century accounting and auditing of digital enter-
MIA to create awareness and communicate our strategies         prises using 20th-century tools and mindsets. Economies,
and initiatives to members effectively. Accountants Today      markets and businesses have gone digital, and so must the
is one of the primary channels in our communications and       profession to reinvent our relevance and value. Discard
learning strategy, and I do hope that members invest some      stultifying learned behaviours and acquire new inquisitive
time to read the content in order to understand MIA’s and      learning behaviours! Luddites will languish, but the door of
the profession’s future direction.                                                   learning is always open.
     In this special bumper issue, the                                                   Finally, you’ll see ample techni-
cover focuses on the restructuring of                                                cal content in this issue and in future.
the accounting landscape which is being         On top of enabling                   Although accountants are continually
steered by the government and regula-          and strengthening being urged to enhance their soft skills,
tors collectively through the Committee            the profession,                   this cannot be at the expense of funda-
to Strengthen the Accountancy Profession           these reforms                     mental hard skills and technical skills.
(CSAP). It is essential that members                                                 Accountants are defined by their exper-
                                                   aim to enhance
understand the upcoming reforms in                                                   tise in the quantitative language of busi-
order to make the necessary behavioural
                                                  good governance                    ness and finance. This is the profession’s
and cultural shifts that will enable accoun-     and collaborative                   differentiation and advantage. While
tants and the profession to become more                 mindsets.                    applications and software will be able
relevant and valuable in the future. I                                               to crunch the numbers, we still need to
would also like to draw your attention                                               know how to treat the numbers and what
to the President’s Message, where Dato’ Faiz summarises        the numbers mean. We have to be able to interpret the num-
the key messages of the profession’s reforms and MIA’s         bers and communicate their implications to our colleagues
responses.                                                     and stakeholders. In other words, accountants have to be
     On top of enabling and strengthening the profession,      excellent accountants before metamorphosing into holistic
these reforms aim to enhance good governance and collab-       business leaders.
orative mindsets. Although auditors are commonly perceived         The final vital message I’d like to share is that it’s never
as being assurance providers, I want to stress that the entire too late to learn and to improve ourselves. The history of the
profession is responsible for the quality of assurance and     accountancy profession reinforces this maxim. While we are
governance. We are all together in this financial ecosystem    a relatively young profession, we have weathered many trials
and as such, we must all uphold the accounting standards       and tribulations; if we are resilient, determined and willing to
and abide by the codes of ethics and regulations which form    think and act out of the box, 2017 can be a watershed year of
the basis of our profession and inspire public confidence.     tremendous positive change.
We have to embrace this mindset of collective responsibil-         We Cannot Learn Without Pain – Aristotle. n
ity, as we implement new global accounting and auditing
standards. Whether it’s new thinking on revenue recognition
or enhanced auditor reporting and key audit matters, all par-     Happy Reading!
ties are responsible for quality and integrity – management,
Boards, auditors and accountants. This theme of collective

6   accountants today | Nov 2016 - Feb 2017
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
New Path for
a New Year

President says | Dato’ Mohammad Faiz Azmi

A new year always heralds new resolutions and it’s an opportune                               going forward.
window for change. MIA intends to ring in several changes concomitant                             Three, improving governance
with our priorities in 2017.                                                                  and enforcement. Apart from
                                                                                              strengthening the MIA enforce-
                                                                                              ment team by bringing in fresh
    One, structural and legislative reforms. MIA is ushering      blood   and working  closely with other regulators and authori-
in changes which will create an enabling environment for          ties like the Companies Commission and the Inland Revenue
the profession and business, as per the government’s CSAP         Board, MIA is working on the new Accountants Act which
reforms. Specifically, in June 2016, the CSAP Implementation      will strengthen powers to govern members and better
Committee was formed and was given the mandate to imple-          protect public interest. We are also putting a great deal of
ment in full, the fifteen recommendations of CSAP. After          emphasis on audit quality and integrity which affects the pro-
seeking views and feedback on how to operationalise the           fession’s credibility and public trust. Apart from implement-
recommendations, we have issued the Operational Model to          ing the enhanced auditor reporting rules, MIA will launch its
the relevant authorities at the end of last year. Next, we hope   new practice review framework effective January 2017.
to amend the Accountants Act in 2017 to                                                   Four, embracing the digital economy.
pave the way forward.                                                                 We are firmly in a digital world, with
    Two, enhancing competency. Aside                                                  fintech, artificial intelligence, robotics,
                                                    We have to craft
from focusing on certifying professional                                              Internet of things and big data gaining
                                                   digital strategies                 traction. Accountants must embrace digi-
accountants in public practice i.e. pub-
lic practitioners and auditors, MIA will
                                                   that make us more                  tal tools and platforms to become more
also continue to develop the quality and           cost-efficient and                 efficient and innovative in delivering ser-
competency of professional accountants            advanced and more                   vices to our clients. We have to craft
working in other strategic segments,             in tune with trends digital strategies that make us more cost-
such as corporate and business, pub-             like mobile and data efficient and advanced and more in tune
lic sector, insolvency, valuation, Islamic                 analytics.                 with trends like mobile and data analytics.
finance, and forensics, to name some.                                                     MIA is walking the digital talk. Last
MIA intends to set up “faculties” dedicated to developing         year, we moved to our new headquarters in Bangsar South
these professionals. Recently, at the CFO Dialogue 2016,          City, which is part of the MSC Malaysia Cybercentre. We are
I spoke about certifying professional CFOs of the future          moving more of our content and training online and because
who are expected to assume the role of strategic partners,        mobile is the way of the future, we launched our proprietary
and thus will need the relevant competencies, in areas            app with more to come in 2017.
such as technical, strategy, operations, compliance, talent,          And that’s not all. Appropriately, 2017 is not only MIA’s
leadership, and technology. To support them, MIA is devel-        Year of Transformation but also our Annus Mirabilis or Year
oping a competency framework for CFOs. MIA has also               of Wonders and our Golden Jubilee. To commemorate MIA’s
created linkages with bodies such as IPSAS (International         50th anniversary, we are planning major events throughout
Public Sector Accounting Standards Board) and CIPFA               the year, culminating in a grand gala for all members. Details
(Chartered Institute of Public Finance and Accountancy) to        will be announced at a later date. So let us truly make 2017 a
help Malaysian public sector accountants attain professional      year to remember. n
qualifications. Other similar initiatives will be in the pipeline

                                                                                      Nov 2016 - Feb 2017 | accountants today   7
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
trends
Economic and political outlook in and around the world
                                                                                        to
                                                                                        note

                                                                         +Insurtech
                                                                         Trending in 2017
                                                                         n Move over               team up with the best
                                                                         fintech, here             InsurTech companies
                                                                         comes insurtech.
                                                                                                   as they emerge.
                                                                         According to Murray       Two, he expects
                                                                         Raisbeck, Head of         most investment to
                                                                         Insurance Technology      be channelled into
                                                                         KPMG in the UK, KPMG’s    three main strands
                                                                         annual list of the top    of technology;
                                                                         100 FinTech companies     blockchain, particularly
                                                                         globally as of 2016       in commercial lines
      Data Concerns                                                      showed that the           and reinsurance;
      for CFOs                                                           presence of insurance
                                                                         start-ups almost
                                                                                                   Artificial Intelligence
                                                                                                   (AI) as firms increasingly
      n CFOs are concerned that the increasing volume and                doubled compared to       utilise chat bots and
      pace of data impacts their ability to provide meaningful           2015.                     virtual agents before
      insights to Boards at speed with no errors, according to a         Raisbeck singled out      venturing further
      report by EY Financial Accounting and Advisory Services (FAAS)     three trends. One,        into underwriting
      which finds that 66% of respondents worldwide say this issue       insurance firms will      and claims; and the
      is having a significant impact on the effectiveness of corporate   be putting serious        Internet of insurance
      reporting, up from 57% in 2015.                                    resource into their       as the world becomes
      How can reporting catch up with an         ...66% of               partnering capabilities   increasingly connected.
      accelerating world? An annual global respondents                   through 2017 so that
                                                 worldwide
      survey of 1,000 CFOs or heads of           say this issue          they are ready to
      reporting of large organisations with      is having a
                                                 significant
      revenue greater than USD500m across impact on the
      25 countries, finds that the Americas, effectiveness
      Asia-Pacific, Japan and the Middle         of corporate
                                                 reporting, up
      East all cite changes to technology as from 57% in 2015.
      their number one external reporting
      challenge. Dealing with these technological changes,
      including cloud-based systems, data analytics, robotic process
      automation (RPA) and artificial intelligence (AI), is also the
      top issue for 35% of emerging markets respondents and the
      number two issue for those in Europe.

  8     accountants today | Nov 2016 - Feb 2017
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
2021

                                                                                                                           numbers
          The year in which Gartner
     Inc. research predicts that smart                  IASB’s Plan
     machines will enter mainstream
                                                       n The International Accounting Standards Board
  adoption, with 30 per cent adoption by
 large companies. Technologies including               (the Board), which sets IFRS Standards required in more than
cognitive computing, artificial intelligence           120 countries, recently revealed its conclusions from its 2016
   (AI), intelligent automation, machine               Agenda Consultation and its five-year work plan.
learning and deep learning fall under the
                                                       Listening to feedback from stakeholders, the Board confirmed
    umbrella term for smart machines.
                                                       that a central theme for its activities until 2021 will be Better
                                                       Communication in financial statements. The Board aims
                                                       to improve the communication effectiveness of financial
                                                       statements by taking a fresh look at how financial information
                                                       is presented and grouped together. It will also continue to
                                                       enhance disclosures and–through the IFRS Taxonomy™–support
                                                       the use of electronic reporting.
                                                       IASB’s other focus areas for the
                                                       five-year period are completing                                      to
                                                                                                                           note
                       54%
             the percentage of European
                                                       large projects, supporting
                                                       implementation and focusing
                                                       on research. The Board expects
            businesses which view Brexit
                                                       to finalise the new insurance
            as a threat to the European
           business community, according               contracts Standard and the
              to December 2016 research                revision of the Conceptual
           findings issued by RSM, the 6th             Framework, both of which are
            largest global audit, tax and
                 consulting network
                                                       expected to be issued in 2017.

    Deloitte Brazil Sanctioned
    n The Public Company              sanctions against 12 former       the first admissions the
    Accounting Oversight              partners and other audit          PCAOB has obtained
    Board (PCAOB) recently            personnel of the firm,            from a global network
    announced that Brazil-based       including certain firm leaders,   firm.
    Deloitte Touche Tohmatsu          for violations including non-     ”Deloitte Brazil failed in
    Auditores Independentes           cooperation with a PCAOB          its public watchdog role
    will pay an USD8 million          inspection and subsequent         to protect the interests
    civil penalty, the largest ever   investigation. A former           of investors by issuing
    imposed by the PCAOB, to          engagement partner was also       materially false audit reports,”
    settle charges including          charged with causing the firm     said Claudius B. Modesti,
    issuing materially false audit    to issue materially false audit   director of the PCAOB
    reports and attempting to         reports.                          Division of Enforcement and
    cover up audit violations         Deloitte Brazil admitted that     Investigations. ”The orders
    by improperly altering            it violated quality control       detail some of the most
    documents and providing           standards and failed to           serious misconduct the
    false testimony.                  cooperate with a PCAOB            PCAOB has ever uncovered.”
    The PCAOB also announced          inspection and investigation,

                                                                                     Nov 2016 - Feb 2017 | accountants today   9
POWERING THE FUTURE - BUMPER ISSUE NOV 16 - FEB 17 - MIA
Stewardship

              n by Amalina Anuar

                     The accountancy landscape is
                     primeD for disruption. Accountants
                     will have to press the reset button
                     on their skills and abilities to
                     capitalise on change.

                     powering
                     the future
                     MIA celebrates its 50th anniversary in 2017.      mooted way back in 2012 when Putrajaya first
                     Apart from being a big party, this Golden         approached the World Bank to produce the
                     Jubilee heralds sweeping reforms that will        Report on the Observance of Standards and
                     reshape the accountancy profession’s landscape    Codes (ROSC), which included an assessment
                     and strengthen the Institute and its members.     on the strengths and weaknesses of the
                         So what major reforms can accountants         accountancy profession in Malaysia.
                     expect going forward?                                Christopher Fabling, Senior Financial
                         It’s crucial to note that structural and      Management Specialist at the World Bank
                     regulatory reforms are definitely on the table.   Group, lauded Malaysia’s drive to ensure best
                     The reform process is hardly new, and was         practice in issues like governance, market

                     L-R: Sudirman Masduki, Dato’ Haji Che Pee Samsudin, Datuk Johari Abdul Ghani,
                     Dato’ Mohammad Faiz Azmi, Datuk Zaiton Mohd Hassan and Dr. Nurmazilah Dato’ Mahzan

              10   accountants today | Nov 2016 - Feb 2017
powering the future

  Reshape
   ...this Golden Jubilee
heralds sweeping reforms
   that will reshape the
 accountancy profession’s
landscape and strengthen
    the Institute and its
          members.

     Nov 2016 - Feb 2017 | accountants today   11
Stewardship

              powering the future

              L-R: YM Raja Azura Raja Mahayuddin, Uantchern Loh, Christopher Fabling, Nik Mohd. Hasyudeen Yusoff and
              Dato’ Mohammad Faiz Azmi

              integrity and transparency. “The degree                                        profession.”
              of collaboration between the profession                                            The fate of the profession and the
              and regulators and businesses here             The accountancy                 country are intertwined, and the former
              was markedly different to some other            profession has                 must be capable of truly serving the
              countries, and a prime example of                a significant                 latter effectively. “For a profession
              good practice,” noted Fabling at the            role to play in                to succeed, you must do two things
              recent MIA International Accountants            strengthening                  right. Number one is to ensure that
              Conference (MIAC) 2016. “It’s not often        the institutions                accountants in Malaysia are competent
              that we see a ROSC supporter have                     and                      and that this competency grows as
              a resolve or response in a systematic                                          the country progresses. Number two
                                                               architecture
              manner the way Malaysia did.”                                                  is to fulfil its role in protecting public
                  Subsequent to the ROSC’s findings,
                                                             of a nation that                interest,” said Nik.
              Putrajaya created the Committee                  will improve                      One key CSAP recommendation was
              to Strengthen the Accountancy                    people’s lives.               to enhance the profession’s governance
              Profession (CSAP) under the auspices                                           structure to create an enabling
                                                              Datuk Johari Abdul Ghani
              of the Ministry of Finance. Nik Mohd.                                          environment for accountants and
                                                                  Finance Minister II
              Hasyudeen Yusoff, former executive                                             improve enforcement, compliance and
              chairman of the Audit Oversight Board,                                         quality. This entails replacing the current
              Securities Commission Malaysia and an                                          Accountants Act and establishing a New
              MIA past president, stressed CSAP’s                                            Regulatory Board (NRB) as a super-
              role in setting the stage for reforms in                                       regulator which works in the best
              the profession. “Basically, the CSAP was                                       interests of the public and the nation.
              designed to overcome all these vested                                          Dato’ Mohammad Faiz Azmi, President
              interests, by recommending measures                                            of MIA said: “There has to be oversight,
              that to a certain extent breaks the                                            because we can’t afford to have CSAP
              status quo,” said Nik during the MIAC                                          reports every five years. So we need
              discussion on the changing landscape                                           to have a mechanism that essentially
              of the profession. “That’s the only way                                        makes MIA accountable to the national
              forward, because the interest of the                                           interest.” Though more power would
              country supersedes the interest of any                                         be concentrated in the NRB, Dato’ Faiz
              sectorial group in the accountancy                                             stressed that “there’s nothing stopping

              12   accountants today | Nov 2016 - Feb 2017
powering the future

the regulatory board from delegating or                         “that Malaysia create and maintain a first-
outsourcing its powers and some of those                        class education system for accountancy
powers could be delegated to MIA.”              It is           training in order to produce trained
                                                imperative,     accountancy graduates who are on par
Supporting Nation-                              that Malaysia   with those from other leading countries.”
Building                                        create and      While MIA is a leading influencer in quality
                                                maintain a      accounting education, it is at the same time
    Quality,      capacity-building      and                    championing professional certification.
                                                first-class
upskilling are critical tenets of the CSAP                      Dato’ Faiz noted that MIA is creating
                                                education
recommendations which aim to support                            competency frameworks to define the
economic       development.      Nur turing
                                                system for      characteristics and qualities of Malaysian
accountants with sustainable prospects will     accountancy     chartered accountants going forward, and
not only strengthen the profession but also     training        this will include specific frameworks for
nation-building.                                in order        example for CFOs.
    “The accountancy profession has a           to produce          Pivotal to building competency and
significant role to play in strengthening       trained         quality will be augmenting enforcement
the institutions and architecture of a nation   accountancy     through initiatives such as revamping
that will improve people’s lives,” stated       graduates       the current structure of practice review.
guest of honour Finance Minister II Datuk                       MIA will launch its new practice review
                                                who are on
Johari Abdul Ghani, who commended                               framework effective 1 July 2017, signalling
                                                par with
MIA and the profession for its ongoing                          its commitment to more effective policing
role in supporting sustainable economic
                                                those from      and regulation. Dato’ Faiz advised
development and social wellbeing in             other leading   members across the board to improve their
Malaysia. “In order to carry out this role      countries.      governance and accountability and think
fully, however, you need to continue to                         about their responsibility to upholding the
enhance confidence in the profession and                        public interest. “We are not just going to
to build trust.”                                                regulate auditors from now on. We’re also
    Credibility rests upon competency,
and requires lifelong quality education.
“It is imperative,” noted Datuk Johari,

                                                                Nov 2016 - Feb 2017 | accountants today   13
Stewardship

              powering the future

              going to regulate CFOs, and going                                                        part of the equation, however. Going
              forward under the new act, we hope to          Whether                                   forward, Azran noted the importance
              give the NRB more powers to go after                                                     of “the willingness to innovate rapidly
                                                             technological,
              the non-members,” to combat the rise                                                     and to move away from old methods,
              in what he terms “bogus accountants”.
                                                             geopolitical, or                          tenacity and attention to detail, and an
                                                             socioeconomic,                            experimental mindset.”
              Capitalise on                                  these disruptions
              Disruption; Think                              are redefining                            Think Global, Think
              Sustainably                                    our roles and                             Big
                                                             changing the way
                  Apart from regulator y and                 we work.                                      In a borderless world, accountants
              structural disruption, the accountancy                                                   must embrace global mindsets
              profession also faces external threats,        Dr. Nurmazilah Dato’ Mahzan               and think about the bigger picture
              like any other sector. Whether                 MIA CEO                                   unfolding regionally and globally. For
              technological,       geopolitical,    or                                                 example, the burgeoning ASEAN
              socioeconomic, “these disruptions are                                                    Economic Community (AEC) will
              redefining our roles and changing the                                                    facilitate increased cross-border
              way we work,” noted MIA CEO Dr.                integrated reporting approach will        mobility and the mutual recognition
              Nurmazilah Dato’ Mahzan during her             help businesses and governments           agreements (MRAs) on ser vices
              MIAC welcoming remarks.                        demonstrate how they create value         will provide ample opportunity for
                  As business partners, accountants          over the short, medium and long-          qualified professionals. “Hopefully,
              must be able to understand and                 term,” he said in his keynote address.    by 2017,” said Dr. Nurmazilah, “we
              capitalise on these disruptions to                 Accountants must also be on board     will allow MIA members to register
              provide sound advisory and insights            with digital disruption, ranging from     as ASEAN CPAs, which will become
              to business. Importantly, accountants          cloud to data to analytics, blockchain,   the passport for you to work in other
              need to shed their purely historical           fintech and cybersecurity. Azran          ASEAN countries.”
              mindset and think more strategically           Osman Rani, Chief Executive Officer
              and futuristically to add value and help       of Iflix Malaysia urged accountants       Be Adept and Adapt
              businesses craft sustainable strategy          to become data-driven. “With the
              and make long-term gains. “Investors,          proliferation of data available at our         In a rapidly disrupting landscape,
              businesspeople and markets do not              fingertips, there’s a big mindset shift   it is perhaps most important for future-
              just want historical information, but          from being hypothesis driven to           oriented accountants to be agile and
              they want predictive information and           being data-driven… The pace and the       non-conformist to consistently add
              analyses that can help them in decision-       rhythm are now a lot faster. One of       value to a business. The propensity
              making,” said Dato’ Faiz earlier in            the big challenges is understanding       for learning, curiosity, innovation, and
              his speech. “While sustainability is           the technology and applications so        adaptability will be the profession’s
              on many companies’ agendas, we                 that decisions can be made rapidly.”      biggest assets. “Because the world
              are typically very bad at explaining           Advising accountants and businesses       is so open and fast changing, we
              how companies’ achievements can be             to capitalise on the digital wave, Dr.    accountants cannot afford to be siloed
              tracked back to business strategy.”            Nurmazilah said, “Organisations need      or left behind. We have to continue to
                  This is where integrated reporting         to plot where they are (on the bell       be curious and be open to evolving
              (IR) comes in. Datuk Johari lauded             curve) in terms of policy, using, or      our skills,” expounded Dato’ Faiz.
              MIA’s efforts to spearhead (IR) and            manipulating the technology. You do       Neither will previous achievements
              promote adoption of this holistic new          not succumb to the technology, but        and patterns dictate future prospects.
              format of corporate disclosure. “By            you need to harness it and be on top      “Forget about what you’ve done in the
              communicating all the factors that             of technological change.”                 past and take charge of the future,”
              can affect a business over time, an                Being tech-savvy is only one          said Nik. n

              14   accountants today | Nov 2016 - Feb 2017
Organised by:
Stewardship

              n by nazatul izma

                   Yes,
                   Minister
                   Finance Minister II Datuk Johari Abdul
                   Ghani has come a long way from
                   auditor to the halls of executive
                   power. Notably, he’s leveraging
                   his ascension to advocate for
                   sustainable growth, innovative
                   professional development, and as an
                   urban kampong boy, the well-being of
                   KL’s disenfranchised.

              It’s much easier to push a nation-             Building the Nation                      and architecture of the nation, such
              building agenda if you have the support        and the World                            as ensuring an effective tax system
              of a great network. And the Malaysian                                                   which collects the necessary revenue
              accountancy profession enjoys an                    “There is no question that the      to help government discharge
              invaluable connection in the form of           accountancy profession has a unique,     its responsibility for social well-
              recently appointed Minister of Finance         critical and practical role to play in   being and economic development.
              II Datuk Johari Abdul Ghani.                   building stronger and more stable        “The accountancy profession has a
                  As a fellow accountancy professional       economies around the globe. According    major role to play in supporting our
              – he is professionally ACCA-qualified          to a report by the International         economic transformation, particularly
              and an MIA member since 1991, many             Federation of Accountants (IFAC),        in enhancing the nation’s institutional
              of Datuk Johari’s ideals are congruent         the accountancy profession is strongly   quality. In this context, the profession is
              with MIA’s vision. As a person who is          linked to national economic growth       expected to drive forward transparency
              committed to “national service” and            and improved living standards, and it    and accountability.”
              “national duty”, as reported in the            contributes USD575 billion annually to        But to do this, the profession itself
              press, Datuk Johari strongly supports          the global economy.”                     must inspire and build trust, and cling
              MIA’s own mission of nation-building                According to Datuk Johari, the      to its core values of integrity, objectivity,
              and achieving sustainable economic             accountancy profession is essential      transparency,             independence,
              well-being.                                    in strengthening the institutions        accountability and good governance.

              16   accountants today | Nov 2016 - Feb 2017
Yes, Minister

“The bedrock of our commercial system is high                  Dance with
quality financial information: information based on            Disruption
ethics and integrity, on high-quality international
accounting and auditing standards and on the                       Given the changing landscape
work and sound judgement of both internal and                  and the many disruptions facing
external accountants. Credible and reliable financial          the profession, Datuk Johari urged
information is fundamental to investment. It builds            accountants to “embrace innovation”
investor confidence which, in turn, facilitates                in order to build and sustain its
business development, contributes to job growth and            competitive advantage under a scenario
leads to economic prosperity for the nation.”                  of disruption. Today, accountants
    Critical to prosperity is racial parity, or ensuring       face myriad risks to the status quo
that all races in polyglot Malaysia have equal access          especially from technology in the age
to a sustainable economic pie. MIA has identified              of digital globalisation e.g. big data,
increased Bumiputera representation in the                     automation and job obsolescence,
profession as being essential, but greater numbers             and fintech, insurtech and regtech.
must be supported by continually improving                     “The world is undergoing a period
competency. Quality cannot be sacrificed for quantity.         of profound transformation driven
“Recognising the need for well-rounded talent for              by global political, economic and
the profession, the government has established the             technological shifts. Taken together
Malaysia Professional Accountancy Centre (MyPac)               these forces suggest that the role and
to strengthen the capacity-building of the Bumiputera          expectations of the accountant and
through academic and vocational education in line              the industry they inhabit could be
with Malaysia’s vision to achieve high income status           radically different from the profession
by 2020,” said Datuk Johari.                                   today… Innovation is the key to long-
                                                               lasting competitive edge, whether we
                                                               are exploring changes to products,
                                                               ser vices, processes or business
                                                               models. If we do not want to be left
                                                               behind, we need to immerse ourselves
                                                               with innovation in a manner that is
                           Innovation                          holistic and sustainable… Rather
                         is the key to                         than looking at the digitalisation as
                        long-lasting                           an unwelcoming and disruptive force,
                         competitive                           the accountancy profession ought to
                       edge, whether                           embrace it as an opportunity to propel
                                                               the industry and ultimately, the nation
                                we are
                                                               to greater heights.”
                            exploring                              Datuk Johari also advised
                           changes to                          accountants to adopt digital strategies
                             products,                         in crafting their business models
                              services,                        for a new millennium. “Services
                            processes                          can now be provided through
                          or business                          online platforms. Taking advantage
                               models.                         of technology, accounting entities
                                                               and professional services firms can
                                                               develop new business models and
                                                               export professional services across

                                                           Nov 2016 - Feb 2017 | accountants today   17
Stewardship

              Yes, Minister

              the region through digital platforms.” Doing this can help          governments’ understanding of their fiscal position and
              accountants capitalise on the new potentials opening up for         prospects. It is also crucial for providing legislators, markets,
              services in the ASEAN Economic Community (AEC).                     and citizens with the information they need to make efficient
                                                                                  policy decisions.”
              Improving Public Sector                                                  “Moreover, we know that the rapid development of the
              Finance and Governance                                              private sector requires the support and facilitation of the
                                                                                  public sector. Flexible and relevant policy changes that
                  All sectors must play a role in economic development and        are suited to change and rapid economic development are
              public sector finance is no different. Here, accountants in the     critical for private sector growth. This is where public sector
              public sector play a critical role as watchdogs and executives.     accountants can play a significant role by contributing ideas
              “In the public sphere, the accountancy profession supports          and making sure that spending is carried out in a systematic,
              a public sector that is more transparent and accountable            controlled manner while safeguarding the credibility of the
              to its citizens. Effective financial reporting is critical to       government’s delivery system.”

                   This is How We Do It
                                                                                                        address and resolve urgent
                                                                                                        community issues including
                                                                                                        poverty, illegal squatter settlements,
                   Accountants today are told that they       Director in companies involved in         infrastructure, and commerce. In
                   can be anything they want, and that        the food and beverage, agriculture        particular, he’s extremely vocal
                   accounting is simply the launchpad to      and manufacturing industries.             about the need to provide affordable
                   fulfilling their dreams.                   He continues to serve on select           homes for the middle and lower
                        If their path lies in politics and    Boards and was appointed to the           income groups in Kuala Lumpur.
                   public service, they’ve got an eminent     Khazanah Nasional Berhad Board                 He also serves as the Chairman
                   role model in the form of Datuk Johari     of Directors on 15 September 2016.        of Yayasan Bena Nusa which was
                   Abdul Ghani, a recent addition to               Despite his upward mobility,         established to help reduce urban
                   the Malaysian cabinet. Prior to his        Datuk Johari has not forgotten his        poverty and improve education for
                   appointment as Minister of Finance II      roots in the disadvantaged urban          poor urban youth. In addition, he is
                   on 27 June 2016, he served as Deputy       area of Kampung Pandan, Kuala             also the Chairman of Jawatankuasa
                   Minister of Finance.                       Lumpur, where he was born and             Pemakanan Negara at the Ministry
                        His portfolio is backed by            raised since 1964. As the saying          of Agriculture and Agro-based
                   decades of experience in accounting        goes, you can take a boy out of           Industry to help address food
                   and business. Upon completing his          the village, but you can’t take the       sufficiency and sustainability
                   Diploma in Accounting at Institut          village out of the boy. He continues      concerns. n
                   Teknologi MARA (now UiTM),                 to advocate for the urban poor and
                   he went on to become a qualified           disenfranchised through politics
                   Chartered Accountant under the             and social work.
                   Association of Chartered Certified              Active in politics for more than
                   Accountants (ACCA).                        24 years since 1988, Datuk Johari
                        Like other accountants, Datuk         is the Acting Chief of UMNO’s
                   Johari took the time-tested route          Division of Titiwangsa and Barisan
                   of launching his career in Big 4           Nasional Coordinating Chairman
                   audit, starting his career at Peat         for the Titiwangsa parliamentary
                   Marwick & Co., now KPMG. Post-             constituency. Among his early
                   practice, he went on to hold senior        initiatives were to establish a
                   positions in several public-listed         Community Service Centre in
                   companies and was Managing                 Titiwangsa in July 2010 to help

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Stewardship

              n by Majella Gomes

                                     Unity
                               through Sports
                               Nation-Building is a Team Effort.

                              What business have footballers got at an accounting event?
                                  Plenty, it turns out. Accountants and business can draw multiple
                              lessons from sports – fortitude, resilience, teamwork, and zeal to
                              overcome and win. It’s “a different perspective of teambuilding
                              and unity,” said MIA President Dato’ Mohammad Faiz Azmi, in his
                                                  introductory remarks to Plenary Session 4 of the
                                                  MIA International Accountants Conference 2016,
                                                  featuring Harimau Malaya or the Malayan tigers.
                                                      They were a roaring success. As veteran
                                                  footballers Datuk Soh Chin Aun, Datuk Santokh
                   “We are the                    Singh, Datuk James Wong and Datuk Hassan
                   champions,                     Sani, together with session moderator and
                   my friends,                    ex-sports commentator and auteur Datuk Rahim
                   And we’ll keep                 Razali filed on stage, they received a thunderous
                   on fighting                    standing ovation.
                                                      Yet many don’t know that Malaysia qualified
                   ’til the end.”                 for the 1972 Olympic Games in Munich for the
                                                  very first time, related Datuk Rahim. “For us
                   Freddie Mercury,               – the fans, the spectators – Malaysian football
                   Queen                          culminated in the qualifier for the 1980 Moscow
                                                  Olympics. ”
                                                      In 1980, the United States had led a boycott of
                                                  the Summer Olympic Games in Moscow to protest
                                                  the late 1979 Soviet invasion of Afghanistan. In
                                                  total, 65 nations including Malaysia refused to

              20     accountants today | Nov 2016 - Feb 2017
Unity through Sports

participate in the games. Hence, Malaysia’s best football team
ever was denied the chance of Olympic glory.
     Thirty-six years on, the disappointment of 1980 is far
behind them and their
passion, dedication and
determination have led
them down different
paths. Datuk Soh has           The easy
started a football training    camaraderie;
academy in Melaka;             the
Datuk Santokh runs a           unaffected
successful restaurant in       – but still
a Petaling Jaya suburb;        affectionate
and Datuk Wong and             way they spoke
Datuk Hassan have been
                               about and
recently appointed as
coaches to the Sabah
                               cajoled each
state football team. As        other; and
they spoke, it became          their honesty
obvious what really            in recounting
made them successful.          trials and
The easy camaraderie;          tribulations
the unaffected – but still     – are the
affectionate way they          qualities that
spoke about and cajoled        maDe them
each other; and their
                               Malaysia’s
honesty in recounting
trials and tribulations – are
                               greatest
the qualities that made        football team
them Malaysia’s greatest       ever.
football team ever.

Smells like Team Spirit

     Above all, team spirit drove them. They lived, ate, slept,
worked and trained as a team as they set their sights on
Moscow. “We were always tough on each other in training,
even to the extent of beating each other up, but when we
faced our opponents, we were a team,” emphasised Datuk
Santokh. “We knew our strengths and weaknesses, what
each of us could do, how the others would behave; we worked
together.” Datuk Hassan concurred. “When we were on the
field, every one of us was equal,” he said. “People still ask
me, don’t you wish it was you who scored the goal, instead of
passing it to James? But I always tell them, it doesn’t matter.
We were playing as a team. It didn’t matter who scored the
goal. When the ball went into the net – we ALL won!”

                 Nov 2016 - Feb 2017 | accountants today    21
Stewardship

              Unity through Sports

                   supporting talent
                  “I wanted to be an accountant in
              school, but it never worked out,” divulged
              Datuk Soh Chin Aun, a little mock-
              mournfully. “But in retrospect, I suppose it
              was because of a number of things. You
              need to have access to good education
              before you can become an accountant.
              Similarly, without the proper facilities,
              you cannot play football.” He conceded,
              however, that it was relatively easier to
              train for football, compared to prepping
              for accountancy. This was helped by the
              fact that “in those days, there was a field in
              front of my house, and all the kids in the
              neighbourhood congregated there.” There
              was no net, or even goal posts; everybody
              played with whatever they had, normally
              marking out the “football field” with their          and a museum but he pointed out              sustains it is dedication, passion and
              slippers – leading to many ball in/ball out          that some things have not changed.           determination. Talent abounds in this
              disputes!                                            While having the right facilities can go     country, he stressed, and has become the
                  The field in front of his house has              a long way to developing talent, what        basis for the establishment of his football
              since been replaced with a bird park                                                              training academy in Melaka, which he
                                                                                                                runs primarily to provide an outlet for
                                                                                                                talent and to identify future Malaysian

                                                 Heroes
                                                                                                                footballers. Malaysia is unique in its
                    Honour your                                                                                 diversity, emphasised Datuk Soh. “What is
                                                                                                                so important in this country, is that there
                       Datuk Hassan Sani, a Labuan native like Datuk Wong, wasn’t                               are so many ethnicities. We need to work
                   a footballer to begin with; he was a sprinter, but like all boys in                          together and constantly support each
                   the ‘hood, he was never averse to a game of football. “I used to                             other, to achieve our objectives.”
                   think, how hard could it be – you run, kick the ball, run again,” he
                   laughed. “But I liked being able to make goals, and you can’t do                               United and Unstoppable
                   that just by running! Then I met a coach who gave me a tryout –                                   Datuk Santokh Singh was an urban
                   I didn’t even have shoes then! – and I realised I really, really wanted to play football.”   cowboy. Growing up at a time when
                   But nothing prepared the young Hassan for the discipline of training. “I learned a           Kuala Lumpur was struggling to break
                   lot from other players, first at state level, then with the national team,” he added. It     free of its “colonial outpost” character, and
                   was an especially poignant moment when he took over the No. 10 jersey, formerly              was nothing like the sprawling metropolis
                   worn by another Malaysian football great – Datuk Mokhtar Dahari who passed                   it is today, he had to help his family herd
                   away in 1991.                                                                                cows in what was then one of the New
                       “I wanted to honour it,” he recalls. “It meant a lot to me that I had been entrusted     Villages, established post-World War II, to
                   to wear it.” A head shorter than the other players, Hassan was nevertheless swift            counter the then-growing Communist
                   and sure, scoring two goals before making the fateful pass to James. Having trained          insurgency. “I grew up in Setapak, in Hot
                                                                                                                Springs New Village, and there was a field
                   a long time together, he knew exactly where James would be, and how he would
                                                                                                                in front of my house too!” he laughed,
                   react. “We were always a pair, we knew each other’s minds, and we always played
                                                                                                                drawing parallels with Datuk Soh Chin
                   as a team,” he said. “I passed, he scored.” And the rest is history.
                                                                                                                Aun’s early years. “I had big dreams

              22     accountants today | Nov 2016 - Feb 2017
Unity through Sports

                                                         that doesn’t mean we didn’t have disagreements,” he added quickly. “We
                                                         fought, punched and kicked each other in training, and if I was roughly
                                                         tackled, I’d hit back. We had our differences because we came from diverse
                                                         backgrounds. But all that disappeared once we were on the field and
                                                         playing for real.” Then, all differences were set aside, and they morphed
                                                         into Malaysia’s Dream Team, playing as one for the country, united and
                                                         unstoppable.

                                                           There’s No “I” in “We”
                                                             Like many little boys before him, Datuk James Wong would have played
                                                         on the field outside his house all day if he hadn’t been dragged home! Like
                                                         the others, Wong had a dream of someday playing for the country. But he
                                                         was handicapped by his perspective of himself. “Being from Labuan, a small
                                                         island off the coast of Sabah, I initially didn’t have the confidence to try but
                                                         when the opportunity came to train in Kuala Lumpur, I decided to go for it,”
                                                         he said. “The training was hard; we had to get used to each other and work
                                                         as a team. Sometimes Santokh (Datuk Santokh Singh) and I would beat
                                                         each other up during training!”
though,” he continued. “I wanted to be somebody              He readily concedes that the team had a talented captain, and at the
by playing football, and that spurred me to play for     end of the day, everyone shaped up, got their act together and focused
Selangor, and then for the national team.”               on qualifying for the Olympics. There was pressure to qualify, of course,
    That they were disciplined, dedicated and            and nerves almost got the better of him several times but “Everyone was
determined as they worked their way to Olympic           encouraging us,” he said, crediting fans and other supporters for rallying
glory, would be an understatement; they ate, drank,      around with fervour rarely seen before (or since). “We were doing it for the
played, slept and dreamt football, he said, readily      country, for a higher purpose, not just ourselves. That’s why, despite seeing
acknowledging that they became best friends because      it on TV, and being congratulated for it, I always feel that I didn’t score the
of this shared passion for the beautiful game. “But      winning goal; We did!”

                                                                                        to the Urology Cancer Trust Fund at
                                                                                        a cheque presentation ceremony on
                                                                                        15 December 2016. The Trust Fund
                                                                                        under the auspices of the Blue Cap
                                                                                        Movement under the University of
                                                                                        Malaya provides financial assistance
                                                                                        to patients unable to afford the costly
                                                                                        treatment for prostate cancer, the most
                                                                                        common urological cancer amongst
                                                                                        males in Malaysia.
     FOOTBALL AUCTIONED IN AID OF UROLOGICAL CANCER                                         MIA’s President Dato’ Mohammad
                                                                                        Faiz Azmi said the contribution is
      Capping the MIA International         Rahim Razali.                               MIA’s way of giving back to society.
   Accountants Conference 2016, MIA            The football went to the highest         “The matching of the highest bid
   organised a charity auction which saw    bidder, MIA Past President, Abdul           amount by MIA is a testament to
   the auction of a football autographed    Rahim Abdul Hamid, with MIA                 its commitment towards creating
   by Datuk Soh Chin Aun, Datuk Santokh     matching his bid to round up the total      awareness among accountants and
   Singh, Datuk James Wong and Datuk        amount collected to RM25,000.               finance professionals in the country to
   Hassan Sani as well as auteur Datuk         The funds raised were contributed        embrace social responsibility.” n

                                                                                        Nov 2016 - Feb 2017 | accountants today        23
Stewardship

              n By Abdul Razak Rahman

                     CFOs of
                     the Future
                     Integrated Thinkers
                     In the age of digitalisation, CFOs have got to become
                     integrated thinkers and holistic visionaries and
                     shed the traditional mantle of gatekeeper, advised
                     Christopher Tiffin, Chief Special Projects – Payments
                     & ex-CFO of Celcom Axiata Berhad at the recent CFO
                     Dialogue 2016.

              Exemplary           CFOs     can    be         oil prices, political shocks like Brexit   legislation and statutory requirements,
              distinguished from their middling peers        and Trump’s triumph, the depreciation      such as the Goods and Services Tax
              by how they adapt to continuous change.        of the ringgit by almost 40% against the   (GST). “Celcom identified about 50
                  “It is not only about knowing the          US dollar over the past four years, and    systems that were impacted by GST
              change but how we face and deal with           subsidy removal which is impacting the     which required significant monetary
              the change,” said Christopher Tiffin,          consumers. “As consumers’ spending         investments as well as time and effort.
              Chief Special Projects – Payments &            power reduces, it will lead to stiffer     On a positive note, it forces Celcom
              ex-CFO of Celcom Axiata Berhad, when           competition for market share. This         to change their mindset in order to
              discussing the core competencies of            created a vortex of change that is         facilitate the change in the regulatory
              CFOs from a Malaysian perspective at           outside the control of the CFOs, which     requirement.”
              the recent CFO Dialogue 2016.                  pushes the need for the CFOs to think           Technology is another area which is
                  Some of these changes are external,        differently in order to circumvent the     evolving rapidly, growing exponentially
              international and local macro factors          impact.”                                   and can give rise to rapid acceleration
              that keep “rocking the boat”, such as              Other factors are changes in           and change. The industrial age which

              24   accountants today | Nov 2016 - Feb 2017
CFOs of the Future: Integrated Thinkers

                                                Digitisation
                                                Disruptors

                                                     Digitisation has paved the way
                                                for change, liberalising business and
                                                enabling models such as Uber and
                                                Airbnb. “Business models will need to
                                                be looked at differently. Where is the
                                                intrinsic value of such business models
                                                when the drivers are intangibles?”
                                                     Businesses must relook at their
                                                models because digitisation has
                                                changed consumer behaviour and the
                                                dynamics of consumer demand. One,
                                                with accessible information, consumers
                                                will determine what, when and how
                                                they want the information, shifting
                                                from the traditional approach where
                                                companies created products and
                                                services and aggressively market them
                                                to the consumers. Two, digitisation
                                                will spur the shift from the physical to
                                                the virtual environment, whereby the
                                                processing of information takes place             The evolution
                                                in the virtual space. The transition to
                                                smart offices, smart homes and virtual
                                                                                                  in technology
                                                reality will have socioeconomic impacts.          can be described
                                                Three, social media and forums are                as a shift from
                                                shaping public opinion. Whilst these              abacus accounting
                                                can be leveraged as a positive platform
                                                for communication, they can also be
                                                                                                  to a virtual
                                                extremely destructive in distributing             environment
                                                negative information and fake news.               where information
took 20-50 years to mature was succeeded             Digitisation also creates complex            is available at
by the computer age in the 60s which took       risks     which      challenge     CFOs.
only between 10 to 20 years to evolve. “Now     “Addressing and managing risks have
                                                                                                  one’s fingertips.
we are in a digital age where the technology    evolved from the traditional approach             Therefore,
is ‘leapfrogging’ each other. For instance,     of physical security i.e. lock and keys to        accessibility to
in the communication industry which             addressing virtual risks such as cyber            information is
has leapfrogged to 4G, people are already       and virus attacks,” said Christopher.
talking about 6G whilst 5G is still around      “How do CFOs evaluate the risks and
                                                                                                  of paramount
the corner,” remarked Christopher. “The         come up with the risk framework with              importance.
evolution in technology can be described as     regards to firewall, data storage, API
a shift from abacus accounting to a virtual     (application programming interface)
environment where information is available      integration and protect data integrity
at one’s fingertips. Therefore, accessibility   and the leakage of data from an
to information is of paramount importance.”     organisation?” Even though CFOs are

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