The panic created by ebola is hurting business - but what is to be done?

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The panic created by ebola is hurting business - but what is to be done?
african                     DECEMBER 2014/JANUARY 2015

     PROMOTING BUSINESS IN AFRICA

                               The panic created by
                          ebola is hurting business
                          – but what is to be done?
                                                      SEE PAGE 18

Africa’s infrastructure needs are
bringing in tons of heavy equipment
SEE PAGE 22

Africa is bridging the information
deficit part of the digital divide
SEE PAGE 28

Partnerships allow African farmers
to break out of the poverty trap
SEE PAGE 54

                                     Covering Western Africa
9 77199 9 872 0 08   27
                                                       SEE PAGE 67
The panic created by ebola is hurting business - but what is to be done?
ADVERTORIAL                                                                                                                                                                                                                                                                                                                       ADVERTORIAL
African Trader   December 2014 / January 2015                                                                                                                                                                                                                                                                   December 2014 / January 2015 African Trader

Africa’s City of Gold
                                                                                                                                                                               city. Since its promulgation in 2004, the inner city has become a

                                                                                                                                                                                                                                                                                                                                                         CREDIT: City of Joburg
                                                                                                                                                                               site of massive investment, attracting over R10 billion in cumulative
                                                                                                                                                                               investment. This has had a transformative effect upon the city’s
                                                                                                                                                                               investment climate and contributed to the establishment of many
                                                                                                                                                                               new small and medium-sized businesses in the heart of the City of
                                                                                                                                                                               Gold.
The City of Johannesburg is an economic powerhouse on the African continent. As                                                                                                      The City of Joburg is further gratified by investor confidence
South Africa’s largest and wealthiest city, Joburg accounts for 16% of the country’s GDP                                                                                       manifested by recent development trends that have created dynamic

and provides headquarters for the nation’s largest corporations, financial institutions,                                                                                       thematic and speciality precincts in the inner city such as the
                                                                                                                                                                               Southpoint University District, Maboneng Precinct, and the ABSA
media houses, law firms and many other organisations.                                                                                                                          campus – the largest investment in green building on the African
                                                                                                                                                                               continent. Other important private sector investments include Fox
                                                                                                      Although the Joburg Inner City faced what can only be described          Street precinct, Ghandi Square, FNB’s Bank City expansions, the

                                                                             CREDIT: City of Joburg
                                                                                                      as accelerated degeneration from the early 1990s, today it can           Atkinson Building and 120 End Street, Turbine Square, and the Zurich
                                                                                                      celebrate a turnaround as demonstrated by the precincts of               Bank Building to name but a few.
                                                                                                      Newtown, Brickfields, Marshalltown and the Art on Main in                      The significance of the inner city to the economy and position of
                                                                                                      Doornfontein.                                                            Joburg is further demonstrated by the fact that real estate investors
                                                                                                           In his State of the City, the Executive Mayor of Johannesburg,      have been showing a healthy appetite for buildings in the city centre.
                                                                                                      Councillor Mpho Parks Tau cited the reflections of the renowned          These range from the Carlton Centre, which is more than 95% fully
                                                                                                      philosopher and political scientist Achille Mbembe on what the           utilised by Transnet, SARS and others, to many other smaller office
                                                                                                      new developments mean to the city, who wrote: “The meaning               blocks.
                                                                                                      of the Nelson Mandela Bridge lies in the city’s transformation                 Together with partners, Joburg has made significant strides
                                                                                                      (transmogrification) from a racist society to a future motivated         in revitalising the inner city by attracting new investment and
                                                                                                      by the celebration of freedom and prosperity under the banner of         significantly reducing impediments to investment attraction. Thus the
                                                                                                      democracy...”                                                            inner city continues to grow as the economic core and the character
                                                                                                                                                                               of the CBD is changing from being exclusive and conservative to an
                                                                                                                                                                                                                                                          The Fox Street precinct is another of the important private sector investments in the City
                                                                                                                                                                               inclusive, vibrant, multi-cultural African city centre. The city invites
                                                                                                           Investors are invited to come stake their                                                                                                      of Joburg.
                                                                                                                                                                               you to join in partnership by investing in Joburg CBD’s economically
                                                                                                            claim and be part of progress, joining                             transformative UDZ-anchored initiatives envisioned over the next           has never been brighter, with the emerging initiatives that involve
                                                                                                           “the 2nd Gold Rush into the heart of the                            three- to five-year horizon.                                               development and roll-out of commercialisation concepts for the UDZ
                                                                                                                                                                                     These include the roll-out of UDZ investment precincts along the     transit-oriented precincts at Fordsburg, Newtown, Joubert Park,
                                                                                                                         City of Gold”.
                                                                                                                                                                               African continent’s most dynamic railroad corridor in the heart of the     Doornfontein and Ellis Park. Additionally, the City intends to harness
                                                                                                                                                                               city, running from Fordsburg in the west to Doornfontein in the east.      the energies of investors to create a new region of high value, the
                                                                                                           Like all global dynamic mega-cities, Johannesburg has taken                                                                                    Contemporary African Precinct, incorporating the new Gautrain
                                                                                                      cognisance and positioned itself to take advantage of the current        Vibrant transformation                                                     station at Park Station in collaboration with Prasa and Transnet.
                                                                                                      and emerging globalisation trends. The city intends to be a strong       A decade ago, when the UDZ was launched, the degree of success                  These UDZ precincts will unleash unimaginable returns for the
                                                                                                      contender in the global economy, taking advantage of its robust          it would achieve could not be imagined. Now, as the inner city             investors, the City of Joburg and the residents of the City, as well as
                                                                                                      physical infrastructure and advanced technological developments –        transformation begins to take on a life of its own, the City is inviting   the country and the entire African continent. The City thus invites you
                                                                                                      particularly in terms of broadband connectivity.                         domestic and international investors to take advantage of the many         to partner with it in this endeavour.
                                                                                                           Bold government-induced initiatives such as the modernisation       opportunities still available.
                                                                                                      of public transport through the introduction of the high-speed railway
                                                                                                      project Gautrain and the Rea Vaya Bus Rapid Transit (BRT) system
                                                                                                                                                                                    The City of Joburg vision for the Inner City is an economically
                                                                                                                                                                               vibrant and modern, structurally transformed landscape and skyline,
                                                                                                                                                                                                                                                          Contact
                                                                                                      adds to the appeal of Joburg as an African business hub.                 to be achieved through synchronised and coordinated innovative               Lebo Ramoreboli,
                                                                                                                                                                               interventions, strategically anchored on the UDZ tax incentive. The          Deputy Director, Integrated Regional Economic Development
                                                                                                      Revitalised growth                                                       City government appreciates the investor commitment that has                 5th Floor, Jorissen Place, 66 Jorissen Street, Braamfontein
                                                                                                      One of the most effective government-induced economic                    created the attractive “Dynamic UDZ”, and invites both existing and          Phone: +27 11 358 3437
                                                                                                      development tools is the highly successful Urban Development             new investors to join in the exciting world of opportunity that will         Mobile: +27 82 372 3174
The Ghandi Square upgrade exemplifies the private sector commitment to the                            Zone (UDZ) tax incentive that has spurred property development           open up with the extension of the UDZ deadline to 2020.                      E-mail: lebor@joburg.org.za
revitalisation of the Inner City.                                                                     and contributed to physical and economic revitalisation of the inner          The economic future of the inner city and the whole of Joburg           www.joburg.org.za/UDZ
The panic created by ebola is hurting business - but what is to be done?
Editor’s Note

                                                                 A bit of this and that
                Editor: Brian Bakker                             This issue of African Trader is chock-full of the sorts of
              editor@africantrader.co                            stories you’ve come to expect. From governance to data,
           Sub-Editor: Narike Lintvelt
                                                                 competing with China to economic development, business
                    Contributors:
                     Simon Allison
                                                                 optimism to the political agenda, ebola to heavy equipment,
                       Michael Atit                              and infrastructure to the digital divide – and that’s all in the
                      Brian Bakker
                                                                 first 30 pages.
                    John de Villiers
                   Hannah Edinger                                Then we get to the regional news where we have              over 2013. But in the month leading up to the exhibition,
                      Zlatica Hoke
                                                                 all-encompassing stories addressing the likes of            some 100 exhibitors pulled out,
                     Glenneis Kriel
                                                                 the Deloitte CFO Report (which reveals a disparity                For most Africans this is nonsensical, given that
                       Jaco Maritz
                                                                 of sentiment between different regions of Africa)           Johannesburg is some 5 500km, as the crow flies,
                    Kira McDonald
                                                                 and the PwC analysis of South African advances              from the epicentre of the outbreak. Dr Peter Salama,
                      Dinfin Mulupi
                   Samantha Perry
                                                                 across the continent. We also have territory-               UNICEF’s Global Ebola Emergency Coordinator, has
                   Vanessa Rogers                                specific articles from or about Angola, Cape Verde,         an explanation: “This is a twin epidemic. It is the
                       Paul Runge                                Côte d’Ivoire, Morocco, Nigeria, South Sudan and            epidemic of a virus, but also an epidemic of global
                    Anne Thomson                                 Uganda.                                                     fear and ignorance. And with fear and ignorance sadly
                Rodney Weidemann                                      And in the Agribusiness & Food section we have         comes stigma and discrimination. We must tackle both
         Inside Africa: Narike Lintvelt
                                                                 two features for your this issue, one dealing with fruit    epidemics to be successful.”
                                                                 farming across Africa and the other catching up with              Indeed. Our feature story on ebola is on page 18
            Design: Frank Matthysen
                                                                 the latest developments in poultry production on the        and illustrates that, while ebola is indeed a very scary
    Cover Design: Carla-Lee Lawrence                             continent. And if that’s not enough, the project news       disease, it is also quite difficult to become infected with it.
                   Cover Artwork:                                pages in that section touch on initiatives planned for or         But back to the Fair: despite the disappointing
     Subscriptions: Lahlekile Precious                           already rolling in Algeria, Angola, Côte d’Ivoire, Egypt,   exhibitor numbers, there was much to see – products
                         Ndebele                                 Ethiopia, Ghana, Kenya, Lesotho, Liberia, Mauritius,        of almost every conceivable kind were on show. The
               subs@africantrader.co                             Morocco, Mozambique, Nigeria, Sudan, Tanzania,              business sector that appeared most susceptible to the
         Advertising: Dean Thomson                               Tunisia and Uganda.                                         ebola panic seemed to be the fashion industry; unlike
             dean@thomsonpub.com                                      Add the Inside Africa section, which in this issue     last year, only a very few stands featured clothing and
                                                                 covers our western region, and you can see that             textiles.
      Publisher: Thomson Publications
                                                                 we’ve been busy. But that’s not all [did that sound like          One manufacturing sector that seemed, if anything,
             Tel: +27 (0) 11 886 8606
            Fax: +27 (0) 86 530 9501
                                                                 a TV infomercial?] There are a ton of stories we didn’t     over-represented, was that of wire goods and fencing
        Website: www.africantrader.co                            have space for in this issue. With luck and resources       products. Which seemed strange to your correspondent:
                  Postnet Suite 77                               permitting, we’ll post some of those on the website over    this would indicate that it is cheaper to manufacture
               Private Bag X10015                                the next month or so.                                       these heavy items in China and ship them to Africa than
                   Randburg 2125                                      Meanwhile, one event we weren’t able to cover          it is to make the products locally. Clearly governments
                     South Africa                                in much detail inside the magazine was the recent           that have lately been vociferous about the need to build
     African Trader is an independent journal                    China Sourcing Fair in Johannesburg, where your             homegrown manufacturing industries need to do some
        focusing on business conditions and                      correspondent was an interested spectator given the         serious soul-searching if they ever want to realise those
opportunities in Africa. Published five times yearly,            rather dramatic reduction in size compared to previous      ambitions.
  African Trader is essential reading for anyone                 years.                                                            But that’s enough verbosity from this corner. Have
   involved in trade and development in Africa.                       Bill Janeri, GM of Emerging Markets at Global          fun, enjoy the read and please, please, pretty please,
Disclaimer:
                                                                 Sources, blames the ebola outbreak for the decline and      visit our website www.africantrader.co for the stories
Although every effort is made to ensure the accuracy of          informed yours truly that it caused a large number of       you won’t find in these pages due to lack of space.
the information and reports in this magazine, the editor,
                                                                 last-minute cancellations. With a month to go before
the publishers, printers and distributors do not accept any
responsibility whatsoever for any errors or omissions or for     opening, he adds, the Johannesburg 2014 edition of               Brian Bakker
any effect there from. The views expressed by correspondents
                                                                 the event was on track to increase exhibitor numbers             editor@africantrader.co
are not necessarily those of the editor or the publisher. All
rights reserved. No part of this publication may be reproduced
without written permission from the publisher.                                                                                               December 2014 / January 2015   03 African Trader
The panic created by ebola is hurting business - but what is to be done?
Regional News                                                       Advertorials
                                                                                                                                             36 Morocco: A solar future beckons                                     IFC Africa’s City of Gold
                                                                                                                                             	Morocco’s Solar Energy Agency says the northern African              	The City of Johannesburg is an economic powerhouse
                                                                                                                                                country is set for its first solar power plant to begin operating       on the African continent. As South Africa’s largest and
                                                                                                                                                in 2015. By Zlatica Hoke                                                wealthiest city, Joburg accounts for 16% of the country’s
                                                                                                                                                                                                                        GDP and provides headquarters for the nation’s largest
                                                                                                                                             Eastern Africa                                                             corporations, financial institutions, media houses, law
                                                                                                                                             38     Uganda: Changing fortunes                                           firms and many other organisations.
                                                                                                                                             	Africa Exchange recently hosted a Uganda Focus seminar
                                                                                                                                                    at the KPMG office in Johannesburg, South Africa.               50	ND Engineering wins Stainless Steel Awards 2014
     Continental News                                                    Features                                                                   By Rodney Weidemann                                             	2014 marks the 50th anniversary of the Southern Africa
                                                                                                                                                                                                                        Stainless Steel Development Association (Sassda). To
06 Slip-sliding away                                                  22 Bringing in the heavies
                                                                                                                                             Eastern & Southern Africa                                                  celebrate, Sassda commemorated the development of
	The 2014 Ibrahim Index of African Governance was released           	Africa’s growing infrastructure needs are creating a ready
                                                                                                                                             40     Regional disparities                                                stainless steel in South Africa at its 2014 Stainless Steel
   recently – and it makes for disturbing reading. By Simon Allison      market for heavy machinery, despite current economic
                                                                                                                                             	The recently released seventh Deloitte CFO Report reveals                Awards ceremony.
                                                                         sluggishness. By Rodney Weidemann
                                                                                                                                                    a disparity of sentiment between different regions of Africa.
08 Africa rising, slowly
	Business relies on all sorts of data to drive its growth, but in
                                                                                                                                             Southern Africa                                                         Agribusiness & Food
   Africa this data has been scarce and questionable of quality.
                                                                                                                                             43     South Africa: Growing on the continent
   By Brian Bakker
                                                                                                                                             	Recent PwC research suggests that South African insurers
                                                                                                                                                    have begun to target the rest of the continent for growth.
10 Serving the Chinese market
	China is often viewed as a threat
                                                                                                                                             Western Africa
   to Africa’s manufacturers – but
                                                                                                                                             44     Côte d’Ivoire: Seeking agribusiness partners
   some people see it as a ready
                                                                                                                                             	Most African countries are seeking to transform economies
   market for African products.
                                                                                                                                                    from an extractive model to one that allows local value-add.
   By Dinfin Mulupi                                                   26 Property, mining, roads and fertilizer
                                                                                                                                                    By Brian Bakker and Jaco Maritz
                                                                      	This review of development activity in sub-Saharan Africa                                                                                   54 Partnerships are the secret to success
12	Hindering economic                                                   revisits previously mentioned African hotspots and touches                                                                                 	Growing demand for especially tropical fruit is creating
    development                                                          on some new ones. By Paul Runge                                                                                                               opportunity for African farmers to break out of the poverty
	Delegates at a recent event                                                                                                                                                                                          trap. By Glenneis Kriel
    heard that development and                                        28 Bridging Africa’s digital divide
    competitiveness in SADC are                                       	If the digital divide can be seen as the gap in access to                                                                                   59 Poultry for Africa
    hindered by high business and transaction costs.                     information, then Africa is well on its way to bridging that                                                                               	Rapidly growing demand for protein, especially from poultry,
    By Hannah Edinger et al                                              gap. By Samantha Perry                                                                                                                        is driving a boom in local poultry industries across Africa.
                                                                                                                                                                                                                       By Anne Thomson
14 Optimism abounds                                                      Regional News
	PwC’s latest Africa Business Agenda report reveals African CEOs                                                                                                                                                   63 Project News
   to be optimistic about growth despite the challenges they face.    Central Africa
                                                                                                                                                                                                                    	In this snapshot of agribusiness projects across the continent,
                                                                      32     Angola: Shaking the Dutch disease
                                                                                                                                                                                                                       we touch on initiatives in Algeria, Angola, Côte d’Ivoire, Egypt,
                                                                      	At first glance, a massive oil or gas find may seem like a good
     NEPAD News                                                                                                                                                                                                        Ethiopia, Ghana, Kenya, Lesotho, Liberia, Mauritius, Morocco,
                                                                             thing – but this is not necessarily the case. By Brian Bakker
                                                                                                                                                                                                                       Mozambique, Nigeria, Sudan, Tanzania, Tunisia and Uganda.
16 Unpacking Agenda 2063
	Much speculation has surrounded the African Union’s Agenda          33 South Sudan: Breaking the oil habit
                                                                                                                                             45 Nigeria: Banking on growth
   2063, but the initiative’s key goals were recently laid bare.      	As South Sudan tries to break its economic dependence on oil,                                                                                Inside Africa
                                                                                                                                             	The Carlyle Group has taken advantage of a rights issue by one
                                                                         it is looking to another resource it has in abundance: livestock.
                                                                                                                                                of Nigeria’s top 10 banks to invest in the country.
                                                                         By Michael Atit                                                                                                                            67 Inside Africa
     Features                                                                                                                                                                                                       	This chapter in the series deals with what we classify
18 Just the facts, please                                             Northern Africa                                                            Conferences & Exhibitions                                             as western African countries: Benin, Burkina Faso,
	The panic created by the West-African ebola outbreak is             34	Cape Verde: Airport upgrades galore                               47	Every attempt has been made to make this listing a                    Côte d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau,
   hurting business across the continent – but what is to be          	The Cape Verdean government plans to invest US$62.2 million              comprehensive snapshot of conference and trade show activity          Liberia, Nigeria, Senegal, Sierra Leone and Togo.
   done? By Vanessa Rogers                                                   in upgrading its four international airports. By Brian Bakker       around the continent from December 2014 to April 2015.
African Trader   04 December 2014 / January 2015                                                                                                                                                                                                      December 2014 / January 2015   05 African Trader
The panic created by ebola is hurting business - but what is to be done?
Continental News                                                                                                                                                                                                                                                                                                                                         Continental News
    Governance                                                                                                                                                                                                                                                                                                                                               Governance

Slip-sliding away
                                                                                                                                                                                                        South Africa’s problem areas come in the categories of

                                                                                                                                                                                                                                                                                                                                                                               CREDIT: Wikimedia Commons
                                                                                                                                                                                                        Participation & Human Rights and Safety & Rule of Law – a
                                                                                                                                                                                                        testament perhaps to its horrendous crime statistics, service
                                                                                                                                                                                                        delivery failures and predilection for police brutality.
                                                                                                                                                                                                             In his inimitable style, Ibrahim had a warning for the Top 5:
                                                                                                                                                                                                        “Brothers, watch it – it doesn’t mean you are very good or you
     The 2014 Ibrahim Index of African Governance                                                             For Afro-optimists, the results make for dispiriting reading.                             are perfect. You still have to really watch it, there are some
           was released recently – and it makes for                                                           Overall, governance in Africa has improved marginally over
                                                                                                          the past decade. So marginally, in fact, that while the trend might
                                                                                                                                                                                                        slippages happening there. You need to erase that trend.”

                                disturbing reading.
                                                                                                                                                                                                             Speaking of backsliding, the Arab Spring – hailed at the time
                                                                                                          look good on press releases it is statistically meaningless, as                               as a victory for democracy – has had a catastrophic impact on
                                                                                                          Mo Ibrahim himself well knows. “Africa is progressing, but the                                governance in Egypt and Libya, with Egypt dropping 14 places
By Simon Allison                    There was an unusually concerned tone emanating from the              story is complex and doesn’t fit the stereotypes. Even if the                                 in the overall rankings (from 12th to 26th) and Libya dropping
                                    headquarters of the Mo Ibrahim Foundation in London when              overall picture looks good, we must all remain vigilant and not                               16 places (from 27th to 43rd). Interestingly, the revolution in
                                    it released the latest iteration of its flagship Ibrahim Index of     get complacent,” he said, hedging his bets.                                                   Tunisia didn’t have such dire consequences, with that country’s
                                    African Governance. Yes, the foundation said, governance is                                                                                                         indicators remaining relatively stable (it’s still in the top 10).
                                    improving – but not by much, and not consistently.                    Good and bad                                                                                       It’s not all bad news, however. Several countries managed
                                         The Ibrahim Index is a mammoth statistical undertaking that      This is not altogether unexpected. Indices such as these must                                 to arrest a serial decline, and their identities might surprise you.
                                    collects tens of thousands of data points from 52 different African   reflect positive and negative developments equally, and there                                 “The greatest improvements in governance are happening in              rise in domestic conflict easily compensates for the decline in              Mo Ibrahim had a
                                    countries, excluding only Sudan and South Sudan, as their recent      have been plenty of both in Africa over the past 10 years.                                    some very low-ranking countries,” said Ibrahim, singling out           wars between states.                                                         warning for the Top
       The reversals in             split means there is no available data. [It also excludes Western     Despite the popularity and undoubted appeal of the Africa                                     Côte D’Ivoire, Guinea and Zimbabwe.                                         Another unexpected trend is stagnation in the category of               5: “Brothers, watch it
     good governance                Sahara – Ed].                                                         Rising narrative, it seems the good news is yet to outweigh                                        “Those guys are very low in absolute ranking, but they are        Sustainable Economic Opportunity, which measures states’ economic            – it doesn’t mean you
witnessed in all five of                 The researchers at the Foundation plug these numbers into        the bad.                                                                                      showing great improvement. What is interesting about these             policies and their ability to provide the conditions necessary for the       are very good or you
 the continent’s best-              their spreadsheets and algorithms to produce handy rankings                More worrying is the reversals in good governance witnessed                              improvements is that it comes after a period of negative trends.       pursuit of economic opportunities. Whereas five years ago this was           are perfect.”
governed countries is               that show which African countries fare best and worst in various      in all five of the continent’s best-governed countries. Mauritius,                            These countries were going down, and then they started to move         the main driver of the limited overall improvements in governance
 a worrying feature of              categories, and which countries are the overall best- and worst-      Cape Verde, Botswana, South Africa and the Seychelles should                                  up somehow,” he explained.                                             in Africa, this progress has now stalled – raising yet more questions
       the latest index.            governed on the continent.                                            be guiding lights – instead, they’re all in danger of backsliding.                                 That “somehow” is, of course, conflict-related: all three are     about that whole Africa Rising narrative.
                                                                                                                                                                                                        recovering from conflicts of varying intensity. In Zimbabwe’s

                                                                                                                                                                        CREDIT: Mo Ibrahim Foundation
                                                                                                                                                                                                        case, the improvements came during the tenure of the coalition
                                                                                                                                                                                                                                                                                 “Africa is progressing, but the story is complex and doesn’t fit the
                                                                                                                                                                                                        Government of National Unity which followed the 2008 post-
                                                                                                                                                                                                                                                                               stereotypes. Even if the overall picture looks good, we must all remain
                                                                                                                                                                                                        election violence. It will be interesting to see if Zanu-PF, once
                                                                                                                                                                                                        again in sole charge, can keep up the good work.                                   vigilant and not get complacent.” – Mo Ibrahim

                                                                                                                                                                                                        Continental trends                                                          As a collection of numbers, the Ibrahim Index can only tell us
                                                                                                                                                                                                        Moving away from a country-specific lens, the Ibrahim Index            so much. It can’t delve into nuances, it can’t explain contexts, and
                                                                                                                                                                                                        reveals several continent-wide trends which are worth exploring.       it can’t predict the future. But what it can do is provide an annual
                                                                                                                                                                                                        The most remarkable is the improvement in the sub-category             stock-take of a continent and the countries of which it is composed,
                                                                                                                                                                                                        of National Security, which looks at cross-border violence             an unusually comprehensive – and, it must be said, unusually
                                                                                                                                                                                                        between states. The data indicates that there is almost no more        impartial – snapshot of where we are and a hint of where we are
                                                                                                                                                                                                        cross-border violence in Africa – by and large, conflict on the        going. This year’s iteration tells us that we’ve still got plenty of work
                                                                                                                                                                                                        continent is intra-state rather than inter-state, and indeed the       to do. - The Daily Maverick

African Trader   06 December 2014 / January 2015
The panic created by ebola is hurting business - but what is to be done?
Continental News
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                                                            To illustrate the weaknesses of the data,                                                                                                                                                                 Grain
                                                                                                                                                                                                                                                                      Salt & Pepper
                                                       Endres cites the Nigerian GDP “rebasing”          Poor numbers                                                                                                                                                 Powders
                                                        exercise earlier this year. “...in last year’s   Consequently, Endres suggests that analysts and investors                                                                                                    Milk
                                                                                                                                                                                                                                                                      Rice
                                                        Africa Survey, Nigeria’s 2012 GDP was            cross-check numerical information against qualitative                                   plastic bottles                                                      Honey                          Various Models
                                                        given as $268.7 billion. In this edition,        material: articles, reports, anecdotes and personal experience.                                                   Make                                                    Make                                                                Make
                                                                                                                                                                                                                   COOKING OIL                                        BLOCKS, BRICKS,                                                          ICE-CREAM, ICE BLOCKS
                                                         the country’s 2013 GDP has almost                    This message was reiterated at the Africa Survey 2014                                                                                                                                                                            & ICE-LOLLIES (SUCKERS)
                                                                                                                                                                                                                                                                        ROOFTILES
                                                         doubled to $522.6 billion and Nigeria has       launch in Johannesburg, which was a superbly informative                                                                                                        & MORE                                                                   Make
                                                                                                                                                                                                                                     Finished                                                                                                     Money
                                                          displaced South Africa as the continent’s      event featuring three top keynote speakers: Tendai Biti, former                                                              Bottle                       Millions                                                                    from Water
                                                          largest economy. Did Nigeria double its        finance minister in Zimbabwe’s Government of National Unity;                                                                                              used daily
                                                          productivity overnight?                        Professor Morten Jerven, author of Poor Numbers: How We
                                                                                                                                                                                                                                                                   and the
                                                                                                                                                                                                                                                                   demand
                                                                “Clearly not. What happened is that      Are Misled by African Development Statistics and What to Do                                                                                               will                                                                          ICE-BLOCK
                                                           the country’s statistics agency updated       About It; and Simon Freemantle, senior analyst in the Africa                                                                                              never stop                                                                     MACHINE

                                                            its GDP calculations. Governments            Political Economy Unit at Standard Bank.                                                                                                                                                                                                     Various Models

      The Africa Survey                should make these ‘rebasing’ adjustments every five years,             All three delivered thought-provoking presentations. Biti                                                           CHICKEN                                              Make                                                                     MAKE
                                                                                                                                                                                                                                                                      CHARCOAL, BRIQUETTES                                                            PEANUT BUTTER
          2014 edition is           but Nigeria let 24 years elapse. Entire industries excluded from     related somePRINT    ONexperiences with data quality as finance
                                                                                                                         of his                                                                                                 INCUBATORS                              & FIREWOOD LOGS
                                                                                                                     •T-SHIRTS/
 available for purchase             the old calculations, such as the booming film and mobile            minister while   Jerven regaled the audience with anecdotes of
                                                                                                                      CLOTHING
                                                                                                                                                                                                                                                                   Raw Material:
                                                                                                                     •PLATES
            on the Good             telephone businesses, have now been included, providing a            his search•CAPS
                                                                                                                      for data to use in his book.                                                                                                                   Sawdust
     Governance Africa              more accurate impression of the size of Nigeria’s economy.                       •MUGSmeanwhile, called into question the actual
                                                                                                              Freemantle,                                                                                                                                            Wood
                                                                                                                     •MIRRORS                                                                                                                                        Seeds
                    website.             “This story serves as a warning for many of the numbers         size of Africa’s    growing middle class. He says it depends
                                                                                                                     •KEY RINGS
                                                                                                                     •MOUSE PADS                                                                                                                                     Organic Waste
                                    in this book. The two most basic statistics about any country        on what level     of income one defines as middle class, and
                                                                                                                     •COASTERS                                                                                                                                       & More
                                    are how many people it has and the size of its economy.                          •& MUCH
                                                                                                         using detailed         MORE
                                                                                                                            South African statistics he showed that, at
                                                                                                                                                                                                                                                                                                           Charcoal      Charcoal
                                    Without these two numbers it is impossible to calculate an           best, the middle class can only represent about 10% of the                                                                                                                         Wood Logs     Briquettes       Bag

                                    accurate income per capita or a proper understanding of              total African population and even that would be a stretch. A                            CT (H/O) Tel: +27 (0)21 447 3665 JHB Tel: +27 (0)11 453 0485 KZN Tel: +27 (0)31 303 5011 NELSPRUIT Tel: +27 (0)74 889 7839
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                                    poverty. Yet 18 African countries have not conducted a census        more detailed article on that particular subject is presently                     SHOWROOMS:-         +27 (0)76 472 6504          +27 (0)72 334 6508             kzn@zhauns.com
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                                                                                                                                                                                                                                                                                                                       Visit: www.zhauns.co.za                   No. 1 in the world for SMME Opportunities
The panic created by ebola is hurting business - but what is to be done?
Continental News
   Open Markets                                                                                                                                                                                                     con•nect
Serving the Chinese market                                                                                                                                                                                          /kә’nekt/
                                                                                                                                                                                                                    Verb
                                                                                                                                                                                                                     • Bring together or into contact so that a real or notional link is established.
                                  China is often viewed as a threat to Africa’s                                                                                                                                                                                                                              Conveniently

                                                                                                                                                                         CREDIT: oyinboafricanabeni.wordpress.com
                                                                                                                                                                                                                     • Join together so as to provide access and communication.
                                                                                                                                                                                                                                                                                                              meet in our
                                    manufacturers – but some people see it
                                                                                                                                                                                                                    Bidvest Premier Boardroom                                                               state-of-the-art
                                     as a ready market for African products.                                                                                                                                         • A convenient meeting place at OR Tambo International Airport
                                                                                                                                                                                                                                                                                                            boardroom at
                                                                                                                                                                                                                     • Can be used as a 20-seater venue with full conferencing facilities
                                                                                                                                                                                                                     • The boardroom can be split into two seperate 10-seater meeting rooms                   OR Tambo
By Dinfin Mulupi                                            More recently, the Kenyan industrialist notes,                                                                                                           • Different conferencing packages are available to suite your budget and style
                                                            the tide has turned and costs are rising in China.
Perhaps one of the most outspoken of those holding          Health and safety concerns have also affected
the latter view is Jas Bedi, the Kenya-based chairman       buyer perceptions towards countries such as
of the African Cotton & Textile Industries Federation       Bangladesh, where 117 people died in a textile
(ACTIF). He is unequivocal in his belief that the Asian     factory fire last year.
giant offers a massive potential market for Africa’s
textiles and apparel.                                       Renewed interest
     Bedi cites demand from China’s growing middle          “We see a renewed interest in Africa,” says Bedi,
class which is increasingly spending on everything          adding there are several factors that work in favour
from cars to fine wines.                                    of the continent’s textile industry. For one, it has
     “Chinese consumption is going up. China is no          significant production of cotton, although currently a
longer the factory of the world. China is becoming          vast majority is exported in raw form. Hence there
the market of the world. Last year China bought the         is room for value addition. Africa also has a big and
largest amounts of Mercedes-Benz cars, whisky,              expanding young population.
wines … we have to think differently. China is not               “That tells you we are going to have a big labour
competition anymore, if anything it is a market. So         force in Africa,” he says. “In the 1900s everything was
how do we service that market?”                             made in England. Later trade moved to Hong Kong,
                                                            Korea, China, Vietnam, Bangladesh and Cambodia.               Bedi says traditional Nigerian attire requires
Made in Africa                                              Where will it go next?                                        seven metres of fabric per outfit, rather than
Bedi co-founded ACTIF in the mid 2000s to lobby for              “I say Africa. I call Africa the sexiest bride in        the usual three metres.
the extension of the African Growth and Opportunity         town. Everybody wants a slice of her.”
Act (AGOA) after its first expiry. Since inception, ACTIF        He notes investment into Africa’s textiles           manufacturers in Africa have access to a multi-billion
has focused on expanding market access and trade            industry is also increasing. In the past few months       dollar market in the US alone.
opportunities for African cotton, textiles and apparel      new investments have been made in Uganda while                  “We have an opportunity to grow our business a
manufacturers. Africa’s garment industry is one of          foreign investors have made commitments to pump           hundredfold because we are allowed to export to the
the big beneficiaries of the programme.                     hundreds of millions of dollars into Ethiopia and         US duty-free, while Asia is not. To me, that is massive
      However, when AGOA came into effect in 2000,          Kenya’s industries.                                       opportunity waiting in front of us.”
Bedi recalls there was little faith in “Made in Africa”.         “Industrialisation all over the world started              He adds that African countries like Uganda,
      “Initially we found it difficult to penetrate the     with basic industries like textiles and apparel. It is    which is a significant cotton producer, and Nigeria
market. They looked at Kenya and all they saw was a         an industry that employs a lot of people. From here       with its large population and big “national dress”,
great country for a wildlife safari. But they wondered      we can continue with the industrial revolution and        hold immense potential.
whether we could really make garments. So we                move into other industries like electronics. That is            “You and I wear three metres of fabric each, but
had to deal with our image, and after a while buyer         how we will move up the ladder and become wealth          in Nigeria the national dress is made of seven metres
perceptions towards Africa changed.”                        creators,” he predicts.                                   of fabric. That is double per capital consumption… it
                                                                                                                                                                                                                                         the premier boardroom is available at or tambo international airport
      But in 2005 export restrictions on Asia were                                                                    is like India. The Indian sari is seven metres long; no
lifted, allowing countries such as China to do as           Future is bright                                          wonder the textile industry is flourishing there.”
much export volumes as it could. Bedi says many             While poor infrastructure and the high cost of                  Bedi says the picture is even more promising                                                                                                                     ContaCt lelanie on 011 390 1080
Africa-based manufacturers suffered as foreign              electricity is a key challenge for manufacturers in       globally, citing industry statistics which show that in                                                                                                                   www.bidvestlounge.Co.za
investment relocated back to Sri Lanka, China, India        Africa, Bedi believes “not everything is gloom and        2012 the textile and apparel industry was valued at
and Bangladesh.                                             doom here”. With AGOA in place, textile and apparel       $1.7 trillion. – HowWeMadeItInAfrica.com                                                                                                                    we look forward to hosting
African Trader   10 December 2014 / January 2015                                                                                                                                                                                                                                           your next meeting
The panic created by ebola is hurting business - but what is to be done?
Continental News                                                                                                                                                                                                                                                                                                                                             Continental News
     IIIC 2014                                                                                                                                                                                                                                                                                                                                                    IIIC 2014

Hindering economic development                                                                                                                                                                            the region. Walvis Bay largely services the Americas, being the

                                                                                                                                                                                                                                                                                                                                                                                            Source: IIIC 2014
                                                                                                                                                                                                          shortest distance to Brazil (7 days), while the Port of Maputo looks
                                                                                                                                                                                                          towards Asia.
Delegates at a recent event heard that development and competitiveness in SADC are                                                                                                                              The private sector plays an important role in driving port and

hindered by high business and transaction costs.                                                                                                                                                          maritime developments. The Maputo Corridor is an important case
                                                                                                                                                                                                          study in this regard. After a PPP agreement, the corridor has made
By Hannah Edinger,                 The International Infrastructure & Invest Convention (IIIC) 2014                         financing deficit that bedevils the region, or perhaps a lack of              significant progress compared to before.
 John de Villiers &                took place in Johannesburg during September. Dr Martyn                                   bankable projects and a need for greater resources to be committed                  Government needs to allow the private sector to drive growth
   Kira McDonald                   Davies, CEO of the South African research, strategy and capital                          for project preparation.                                                      and development by creating a conducive business environment.
                                   advisory firm Frontier Advisory, set the stage by citing high                                  Certainly, increased support from development finance                   However, this is difficult when the government is both player and
                                   business and transaction costs as hindrances to economic                                 institutions (DFIs) and dedicated project preparation funds and               facilitator in the port development space.
                                   development and competitiveness in SADC.                                                 budgets would go a long way in assisting with the bankability of                    That said, governments need to commit fully to infrastructure
                                        Efficient and effective infrastructure plays an important role                      projects and creating investment opportunities for the private                projects; success is dependent on both software and “heartware”,

                                                                                                                                                                                                                                                                                                                                                                                            Source: IIIC 2014
                                   in reducing these costs. SADC particularly lacks cross-border                            sector in infrastructure development. Rating agencies also play an            as evidenced in Singapore. Although the Walvis Bay Corridor has
                                   integrated transport, power and water infrastructure, which, when in                     important role as they impact the financing of large infrastructure           suffered numerous setbacks, by integrating better with regional
                                   place, can have a deflationary effect on regional economies. Across                      projects, instilling (or eliminating) confidence in external financiers.      bodies and changing its market approach the port development is
                                   infrastructure sectors, the World Bank has estimated that the largest                          Beyond investing in new transport, power and water assets,              now moving in a more positive direction.
                                   funding gaps exist in water (US$14.3bn per annum) and power                              as is often the case in SADC, maintenance of existing infrastructure                In terms of connectivity and access, to date southern Africa
                                   (US$29.2bn per annum). These sectors also have the largest social                        remains a key challenge. Much larger capital costs are incurred               is in the best position it has ever been to facilitate the transport of
                                   impact, he said.                                                                         when infrastructure is left to fall into ruin versus the costs incurred       equipment, materials and goods to land-locked states and projects.
                                                                                                                            when infrastructure is steadily maintained.                                   However, lacking cooperation at border posts continues to constrain
                                   Financing                                                                                                                                                              trade flows, resulting in project delays.
                                   During the conference, delegates heard that project financing                            Power and energy                                                                    Yet the dynamics of land-locked projects are changing as
                                   plays an important role when addressing the basket of SADC’s                             The demand for power in the SADC region is expected to surpass                numerous corridors within the region result in more competition
                                   infrastructure constraints. Yet, raising finance and reaching financial                  supply at least until 2016, and could be intensified further with the         and higher efficiency. Although countries are implementing plans              The SADC Secretariat is particularly involved in regional water           Top: Dr Martyn
                                   closure for infrastructure projects in Africa is challenging. In an                      tapping of new mineral discoveries as well as implementation of               to ensure smoother transactions of cargo at the national and              and power projects. Even so, there is a lack of coordination and no           Davies cited high
Held under the theme               environment where tariffs and mineral concessions are arbitrarily                        industrialisation strategies. With vast potential power and energy            regional level, these commitments are dependent on political will.        effective platforms seem to exist for collaboration between public            business and
 “African Solutions for            reviewed, ensuring financial stability of project funding is key.                        resources available − only 10% of SADC’s hydropower potential has             Governments need to honour their commitments, especially with             and private players. Heightened trust between the private and                 transaction costs
  African Challenges”,                  These challenges are exacerbated at the regional level where                        been tapped, for example − the intention of the SADC region is to             regards to one-stop border posts.                                         public sectors also needs to be encouraged.                                   as hindrances
   the second biennial             regulatory and policy frameworks are not harmonised. Export credit                       bridge this gap and create a functioning regional market. Projects                                                                                                                                                                    to economic
            edition of IIIC        agencies, such as the Export Credit Insurance Corporation of South                       being developed or coming online are largely in the hydro and                 Water                                                                     ICTs                                                                          development and
       attracted around            Africa, play a vital role in mitigating the risks investors face. Project                thermal sectors based in Botswana, the DRC and Mozambique.                    While the mining industry has been a key investor and consumer            Looking ahead, beyond the impact power that water and transport               competitiveness
    200 delegates and              financing also has to be structured effectively, with the presence of                         Governments need to become economic owners of power                      of infrastructure assets and services, the sector is increasingly         infrastructure have on commerce, ICT infrastructure is also critical to       in SADC.
   hosted 31 speakers              an off-taker/anchor client being critical.                                               projects in their countries. The most successful ones have been               competing with the demands of an urbanising population and a rising       development aspirations. In addition, social infrastructure, including
         over two days.                 However, debate persists on whether it is an infrastructure                         those that have embraced public-private partnerships (PPPs) −                 middle class. This is particularly acute in the water sector, where       education, is also key for the economic development of the region –           Above: Delegates
                                                                                                                            Zambia stands out as an example of having attracted a number of               mining competes with urbanisation, agriculture and construction,          and particularly for the investment in human capital development.             heard that project
                                                                                                        Source: IIIC 2014

                                                                                                                            private sector players into the space.                                        among other sectors, for limited water resources.                              With the ICT and mobile revolution in particular, new technologies       financing plays an
                                                                                                                                 The Independent Power Producer (IPP) programme in South                       Water wastage due to limited infrastructure and emerging             are enabling the continent to deal with long-standing challenges in           important role when
                                                                                                                            Africa also indicates a key lesson: project origination in the power          issues such as climate change that results in severe droughts             ways which were not possible before. The often cited example of               addressing the
                                                                                                                            sector needs to be approved through this or similar mechanisms.               urgently require SADC countries to invest in water supply and             M-Pesa has brought millions of dollars into East Africa, particularly         basket of SADC’s
                                                                                                                                                                                                          management infrastructure.                                                Kenya.                                                                        infrastructure
                                                                                                                            Transport                                                                          Regional water programmes that are trans-boundary in                      In order for technological “leapfrogging” to occur across                constraints.
                                                                                                                            With major port expansions underway in the SADC region, the                   nature are central to water management progress. Stakeholder              industries, governments will need to prioritise two sectors, namely
                                                                                                                            competitiveness of southern African ports is dependent on                     collaboration is required on practical projects that can make a           ICT and power infrastructure developments.
                                                                                                                            integrated hinterland infrastructure corridors that are efficient,            difference to the supply of water in the region – such as desalination         Overall, it must be appreciated that infrastructure development
                                                                                                                            functional, reliable and timely. In this light, regional integration is key   projects or more effective last-mile delivery of water.                   is a global challenge. Countries in SADC should, however, use the
                                                                                                                            to maximising the opportunities presented by port developments.                    Although a number of infrastructure programmes and projects          international experience to develop local solutions based on the
                                                                                                                                 While ports are competing with one another and competition               exist in the region, a continuous criticism is the severe lack of         successes and failures of others. This needs to be accompanied by
                                                                                                                            encourages efficiency, there is an element of complementarity                 implementation of plans and a deficit of information regarding the        strong political will and leadership to adopt and implement medium-
                                                                                                                            which needs to be explored between ports and their functions within           status of projects.                                                       term policies effectively.
African Trader   12 December 2014 / January 2015                                                                                                                                                                                                                                                                                               December 2014 / January 2015   13 African Trader
The panic created by ebola is hurting business - but what is to be done?
Continental News
  Business Agenda                                                                                                                                                                                          Protect your
Optimism abounds                                                                                                                                                                                           Perishable Products

                                                                                                                                                                                    CREDIT: Brian Bakker
PwC’s latest Africa Business Agenda report reveals                                                                                                                                                         with a Free Test Kit
African CEOs to be optimistic about growth despite the                                                                                                                                                     for your Refrigeration Plant
challenges they face.
This was the message from Suresh Kana, Territory                 urbanisation (67%) and demographic shifts (63%) as
senior partner for PwC Africa, at the launch of                  the top three defining trends that will transform their
PwC’s Africa Business Agenda 2014. But he had a                  businesses over the next five years. They are aware of
caveat: “It is interesting to note, however, that CEOs           the implications of these changes for their businesses,
are slightly more anxious about their prospects for              as well as the outlook for Africa. Many have recognised
growth over the short-term.”                                     the need for change or are making changes to their
     The report suggests that while 84% remain                   businesses.
confident overall, only 40% are “very confident” of                   “Every day breakthroughs in research and
the future. “CEOs acknowledge that a lot more needs              development are opening up new opportunities for
to be done in terms of transforming the continent’s              businesses.As technologies progress, they will generate
potential for exponential growth into tangible business          more improvements in efficiency and productivity. In
opportunities,” says Kana. The PwC analysis is compiled          turn, these advances are expected to trigger a strong
                                                                                                                                    Suresh Kana says PWC’s report was
from interviews with 260 CEOs in Africa and includes             acceleration in economic growth towards the end of
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feel confident about their approach to managing risk,            actively looking for partners, while keeping an eye           debt burdens (78%) are concerning. Other areas of
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despite some volatility and uncertainty.                         on costs. Almost half plan to initiate a new strategic        concern are the increasing tax burden, slow or negative                     of your refrigeration equipment.
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Defining trends                                                  nearly a third are anticipating an acquisition, mainly in     stability in capital markets (65%).                                         WHO CAN REQUEST THE FREE TEST KIT?
African CEOs rank technological advances (69%),                  their home country.                                                But the report does show that 45% of CEOs                              Anyone based in South Africa – we’ll get it delivered to your door, anywhere in the country. The test kit is ideal for testing refrigeration plants at abattoirs
                                                                      “We are also seeing more use of technological            say that governments have effectively achieved the                          and in packhouses, for fruit and vegetable farmers, at export warehouses, in FMCG stores – in fact, at any facility with equipment valued higher than
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                                                                 85% said the same about data analytics,” says Kana.           Skills development
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                                                                 Infrastructure is important in driving economic               is the shortage of skills more acute than in fast-growing
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                                                                 African CEOs believe that their governments have
                                                                 been ineffective in improving their country’s basic
                                                                                                                               concerned about skills shortages (83%).
                                                                                                                                    “Africa is a complex and diverse continent. Doing
                                                                                                                                                                                                           Get your free test now                                                          Response Form
                                                                 infrastructure, such as electricity, water supply,
                                                                 transport and housing. CEOs identified the creation
                                                                                                                               business on the continent can be a daunting experience                      and start saving on                                                             Name: ..............................................................................................

                                                                                                                                                                                                           your monthly electricity
                                                                                                                               for any organisation as they are faced with a myriad
                                                                 of a skilled workforce (64%), the reduction of poverty        of uncertainties and challenges in different political,                                                                                                     Organisation: ...................................................................................

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                                                                 and inequality (62%), and creating more jobs for young        economic and legal environments.                                                                                                                            Telephone Number: ........................................................................
                                                                 people (74%) as areas where governments should                     “Notwithstanding the difficulties and challenges

                                                                                                                                                                                                           break-down “surprises”.
                                                                                                                                                                                                                                                                                           Mobile Number: ..............................................................................
                                                                 be taking more decisive action and creating a more            ahead, many African organisations have learnt to
     Almost half of African CEOs believe that                    business-friendly environment.                                brace themselves and adapt quickly, overcoming many                                                                                                         Email address: .................................................................................
     their governments have been ineffective                          The report also shows that for CEOs in Africa,           of these challenges, including mitigating the risks                                                                                                         To receive your free test kit please fax this completed
     in improving their country’s basic                          government responses to over-regulation (80%),                – and turning Africa into the next frontier of growth,”                                                                                                     form to 086 590 4158, scan and email it to
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African Trader   14 December 2014 / January 2015
The panic created by ebola is hurting business - but what is to be done?
NEPAD                                                                                                                                                                                                                                                                                                                                            NEPAD
  African Leaders in                                                                                                                                                                                                                                                                                                                               African Leaders in
       Dialogue                                                                                                                                                                                                                                                                                                                                         Dialogue

Unpacking Agenda 2063

                                                                                                                                                                                                                                               CREDIT: NBF

                                                                                                                                                                                                                                                                                                              CREDIT: NBF

                                                                                                                                                                                                                                                                                                                                                                                CREDIT: NBF
Much speculation has surrounded the African Union’s Agenda 2063, but the initiative’s key
goals were recently laid bare.
                                   African Union Chair Nkosazana Dlamini-Zuma was the keynote                  Africa have open skies agreements. But at the same time, 24 African
                                   speaker at NEPAD Business Foundation’s recent fouth annual                  countries have open skies agreements with countries outside Africa.
                                   African Leaders in Dialogue dinner held in Johannesburg,                    And I think that’s scandalous,” she opined, to raucous applause.
                                   South Africa. She took the opportunity to unpack Africa’s                         To put her thoughts into perspective, she recalled that when
                                   Agenda 2063 for a diversified audience including African and                Yamoussoukro was agreed, the share of the market for African
                                   G20 ambassadors, embassy staff and leading lights in the                    airlines was 60%. “Today it’s 20% – and declining,” she noted.
                                   private sector and media.                                                         The bottom line, says Dlamini-Zuma, is that failure to do                   Nkosazana Dlamini-Zuma stresses that Africa                 Dr Ibrahim Mayaki says Agenda 2063 is a                        Stanley Subramoney believes it is important
                                        Dlamini-Zuma began by describing 2014 as a year of challenges          anything will be disastrous. “[Air traffic is] an economic driver. If your        needs to accelerate the modernisation and                   legacy-building initiative which scopes critical               for Africa to set its own goals and targets
                                   but also a year of opportunity. Despite the slow recovery from the          airlines are not working then your economy will not reach its full                mechanisation of its agriculture.                           development objectives for the continent.                      and be master of its own desitiny.
                                   global recession, she said that African growth is still on the upward       potential. But if we don’t do this, all the airlines in Africa will die,”
                                   trajectory. “According to the African Economic Outlook 2014, 25             she stated bluntly.                                                          about 50 years [old],” said Dlamini-Zuma. She reported that during        PwC Southern Africa; Mizinga Melu, chief executive of regional
                                   African countries are projected to grow at a rate of 6% or above this             She also spoke about the AU response to the ebola crisis and the       the consultative phase of the formulation of Agenda 2063, many            management, Barclays Africa Group; Michael O’Brien-Onyeka,
                                   year,” she elaborated.                                                      participation of business, both in terms of helping to fund activities       women told them that the back-breaking hand-held hoe needs to             executive director of Greenpeace Africa; and Lawrence Ndambuki
                                                                                                               and in leveraging their competencies on the ground.                          go into a museum.                                                         Muli, programme and policy advisor, African Observatory for Policy
                                   Dragging Africa down                                                                                                                                          Her point was that to attract young people into the business of      Practice and Youth Studies.
                                   “Only six countries, including South Africa and Egypt, are expected         Agenda 2063                                                                  agriculture it will be necessary to mechanise and modernise the                The panel’s brief was to deliberate on the theme, Africa’s
                                   to record growth below 3% for the year. So they will be dragging            Getting back to the topic at hand, Dlamini-Zuma explained that               business.                                                                 Agenda 2063: a 50-year road map to Africa’s economic integration,
                                   the African average down,” she added.                                       Agenda 2063 is the result of an extremely broad consultation process              Furthermore, said Dlamini-Zuma, Africa also needs to add value       and to offer the audience the benefits of their insight into the new
                                        “On average, continental tax revenues between 2005 and 2012            – not an intergovernmental one, but a discussion with people on the          to what it does in agriculture as well as in other industries. “Up to     framework by the Africa Union.
                                   have doubled,” noted Dlamini-Zuma. This she attributes to growth            ground about their hopes and aspirations.                                    now, we have been exporting raw materials. But when you export                 Dr Mayaki remarked that “Africa’s Agenda 2063 is a legacy-
                                   but also, to a lesser extent, to improved efficiencies in tax collection         “By the time we went to governments we had a pretty good                raw materials, I don’t need to tell you that you are exporting jobs,      building initiative which scopes the critical development objectives
                                   in Africa.                                                                  idea what Africans on the continent think,” she reported.                    you are exporting revenue. So we are the biggest donors of jobs and       for the continent and identifies key participants, clearly outlining their
                                        “Remittances and FDI also increased by over 40% in the same                 However, one of the concerns the AU has about Agenda 2063               revenue and yet we have millions of youth without jobs.”                  roles in a cooperative strategy aimed at achieving true economic
                                   period, with remittances now being the largest single revenue flow          is that governments will simply approach it the way all other plans               To resolve this impasse, she suggested that a different              development for Africa in 50 years.”
                                   to Africa,” she added.                                                      have been approached – wait for donors to fund the initiative.               conversation take place next year. “We should not only have a                  Similarly, Subramoney made the point that it is important for
                                        Furthermore, Dlamini-Zuma reported increased appetite from                  “We must find resources to fund Agenda 2063. We have to                 conversation among businesspeople and ambassadors and the AU.             Africa to set its own goals and targets for development and to design
                                   home-grown investors. “African investors in 2012 represented 18%            change that mindset in Africa. Let’s put something on the table. Then        We must have a conversation between business, political leadership        frameworks to manage indigenous-formed strategies for continental
                                   of total green field projects on the continent in comparison to 7%          the donors will be encouraged to come and help us,” she said.                and academic leadership. Because these three components must              growth. “Africa’s Agenda 2063 embodies the ideal of Africa taking
                                   in 2008. The top five African investors in Africa since 2003 remain              The goal, according to Dlamini-Zuma, is something that must be          have the same understanding of where the continent must go                ownership and responsibility for its future,” he said.
                                   South Africa, Mauritius, Egypt, Nigeria and Kenya – in that order,”         embraced by all Africans: to build an Africa of which our children and       and how it must get there, and each one should then play its role,”
                                   she elaborated.                                                             grandchildren can be proud. An Africa that is peaceful, prosperous,          she said.                                                                 The next 50 years
                                        However, despite all the good news, she offered some sobering          integrated and plays a meaningful role in the world.                              “Agenda 2063 is really just about investing in our people,           The past 50 years of Africa’s story have been focused on increasing
                                   statistics too. “Intra-Africa trade, though growing, remains low                 Part of this, she emphasised, is for Africa to invest in its people.    modernising, industrialising, changing the mindset and telling            political and social gains, but current trends point to a continental
                                   in comparison with other regions. Thus, according to the African            “We must invest in our young people – not only in health, but in their       ourselves we can do it.”                                                  shift in priority with more focus being placed on regional strategies
                                   Economic Outlook 2014, Africa is the world’s fastest-growing but            education and skills. We must also focus on science, technology,                                                                                       centred on economic growth over the next half-century.
                                   least globally integrated continent,” reported Dlamini-Zuma.                engineering, maths, innovation, research. If we don’t do that, we will       Panel discussion                                                                In her closing remarks at the dinner, Lynette Chen, CEO of the
                                                                                                               always be a continent that will be behind everybody else.”                   Following her address, Dlamini-Zuma participated in a panel               NBF, said, “Africa is poised to become the leading global supplier
                                   Open skies                                                                                                                                               discussion that also involved Dr Ibrahim Mayaki, CEO of the NEPAD         of raw materials within a century and systems need to be put in
                                   One of the reasons for this lack of integration, she said, is the lack of   Modernising agriculture                                                      Agency; Bene M’Poko, ambassador of the Democratic Republic of             place to safeguard Africa’s wealth and ensure equitable distribution
                                   open skies agreements between African countries. “A decade after            “We need, by all means, to accelerate the modernisation of                   Congo (Dean of Ambassadors to South Africa); Stanley Subramoney,          of economic gains so that we can achieve sustainable livelihoods
                                   adoption of the Yamoussoukro Declaration, hardly any countries in           agriculture. Because the average farmer on the continent now is              NEPAD Business Foundation (NBF) chairman and deputy CEO of                and higher standards of living in the next 50 years.”

African Trader   16 December 2014 / January 2015                                                                                                                                                                                                                                                                                    December 2014 / January 2015   17 African Trader
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