PARTNERSHIP OPPORTUNITY - MOTORING - Sky Media

MOTORING

PARTNERSHIP OPPORTUNITY

2018
Our Motoring package runs across Discovery Channel
and Quest. Packaged together, they give you an
unprecedented opportunity to connect with a
younger, male audience of real engine addicts.

Discovery is the broadest, youngest and most
recorded factual channel in the UK. Quest, our free-
to-air channel, is the largest channel within the
Discovery portfolio and reaches over 13m adults
every month.

AUDIENCE INSIGHT

   40% of Discovery and Quest viewers agree that they like
innovative cars

   Discovery and Quest viewers are 42% more likely to agree that
their car should catch people’s attention

   Our viewers are also 42% more likely to replace their car every 2
years or less

AUDIENCE PROFILE:
CONNOISEURS
MEN 35-54

AGREEING WITH 5+
  I feel reassured using products recommended by an
expert
  I am prepared to pay more for good quality wine
  I have a very good sense of style
  I like to have technology that makes life easier at
home
  I am willing to sacrifice time with my family in order to
get ahead
  You can judge a person by the car they drive
  I like to have control over people and resources
  I look for profitable ways to invest my money

LIFESTYLE
  Well educated                          Married/living as a couple
  Enjoys watching sports                 Passionate about
  Director/senior management          gadgets/technology
position at work                         Recently become parents

CONFIDENT – AMBITIOUS – INFLUENCER – PROUD – FINANCIALLY ASTUTE

WHEELER DEALERS S14
UK PREMIERE
Experienced car dealer Mike Brewer is joined
by multi-talented mechanic Ant Anstead in a
monumental motoring mission: to find and
restore iconic cars to later sell for a profit at
their LA-based shop. In the series, Mike has
the challenging job of finding vehicles that
have money-making potential. He then
hands them over to Ant, who tackles
everything from bare metal re-sprays to
gearbox swaps to bring them back to their
former glory. From the sunny beaches of
southern California to the coldest edges of
Maine, this series scours the US from coast-
to-coast for the best vehicles to buy, restore,
test and sell for a tidy profit. What treasures
will they find and flip on their epic
adventures?

  In 2017, Wheeler Dealers was the largest motoring
programme after ‘Top Gear’ based on Adult Reach

FAST N’ LOUD S5
UK PREMIERE
Richard Rawlings and Gas Monkey
Garage are back for another season
as a shake-up of their starting lineup
ushers in a new era. But the monkeys
continue on and this season brings
the classic builds fans expect from
the crew, including a Datsun, 1934
Ford, and Hot Rod among other
sweet rides. Guest builders Big Mike
and Brian Bass stop in for 2 episodes
each to fill the vacant role of lead
mechanic. GMG has changed but
Richard and the gang still bring the
builds and thrills.

AMERICAN CHOPPER S10
UK PREMIERE
Paul Teutul Sr. and Paul Teutul Jr. are back
to build word-class custom motorcycles,
build back their pre-eminent bike brands
and – God willing – build a lasting, functional
father and son relationship.

STREET OUTLAWS
Memphis / new orleans
Uk premiere
Street racing is exploding across the US and taking
new forms, with racers organising exhilarating,
underground street racing leagues and establishing
teams to represent their respective cities. From a 1969
Chevy Nova to a race-ready farm truck, the vehicles
and their drivers come in all shapes and sizes but they
have one thing in common: the need for speed.

TWIN TURBO
UK PREMIERE
An aspiring race car driver and his father use their
world-renowned building skills to create incredible
vehicles for clients while also building race cars in
order to pursue the son’s larger-than-life dream of
making it as a professional racer.

TRANS AM
Uk premiere
Two car-obsessed brothers risk it all to buy the
rights to the name ’Trans Am’ in a risky attempt to
resurrect the legendary brand from oblivion, and
launch a new era of the muscle car. But will their
high-stakes gamble to reignite the famous Firebird
birn up in flames, or will they manage to create their
Phoenix and drive the American muscle car into a
high-powered and successful future?

SUV SUPERBUILD
UK PREMIERE
It is a machine that helped the U.S. win WWII,
the vehicle that put Land Rover on the map,
the ride that saved Porsche from disaster, and
the cornerstone to Jaguars' most recent revival
--Welcome the new age of the SUV!

Extreme car hoarders s2
Uk premiere
From anywhere in the world, one turbo hoarder
appeals to our experts to overhaul their junk
yards of old vehicles. They are forced to pick one
vehicle to restore to mint condition. But, to fund
their restoration they must make sacrifices: they
must auction, sell off or scrap part of their hoard
to make their dream vehicle come true.

MOTORING

DIGITAL
OPPORTUNITIES
EDITORIAL                 INVENTORY              SOCIAL ACTIVATION

 • Bespoke branded hub    • Rich media display    • Facebook and Twitter
 • Native video content   • Pre-roll                promotion
 • Social competitions                            • Short-form video sponsorship
                                                  • Extended audience
                                                    promotion

MOTORING

          FOR MORE INFORMATION PLEASE CONTACT
Katie Coteman   020 8811 3463   Katie_Coteman@discovery.com
Michael Holt    020 8811 4264   Michael_Holt@discovery.com
Rosalyn Child   020 8811 3917   Rosalyn_Child@discovery.com