PARTNERSHIP OPPORTUNITIES - JULY 11 -17, 2022 - Barracuda Championship
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PARTNERSHIP
OPPORTUNITIES
J U LY 1 1 – 17 , 2 0 2 2
WHO WE ARE TOURNAMENT INFO Taking place August 2 – 8, 2021, the Barracuda Championship PGA TOUR Golf Tournament is the area’s only tier-1 professional sporting event taking place at Old Greenwood – a Tahoe Mountain Club Golf Course in Truckee, CA. ATTENDEE DEMOGRAPHICS The Barracuda Championship's target audience is made up of adults aged 25 - 54, with household incomes exceeding $150,000, and consists of 58% males and 42% females. CHARITY The Reno-Tahoe Open Foundation is the non-profit organization that oversees the annual Barracuda Championship PGA TOUR event. Since our inception in 1999, we have had the honor of aiding numerous charities to the tune of over $4.6 million, thanks to the ongoing support of the community. We thank the charity partners we work with, as well as the many sponsors, volunteers and additional supporters that have allowed us to continue to give back to deserving non-profits.
BARRACUDA
BY THE NUMBERS
OVER $4.6 OVER 190 BROADCAST IN
MILLION DONATED ROUGHLY 800 SPONSORS & OVER 227
TO CHARITY VOLUNTEERS PARTNERS COUNTRIES
PILLAR PARTNERSHIPS
DIVERSITY, EQUITY AND INCLUSION
The Barracuda Championship, along with the PGA TOUR are passionate about supporting organizations
focused on diversity, equity & inclusion among the communities in which we operate.
While this initiative encompasses a vast number of elements, potential important activations pertaining
to the Reno/Tahoe/Truckee region include growing the game of golf, equitable access to play golf,
fellowship opportunities and scholarship opportunities.
PILLAR PARTNERSHIPS SUSTAINABILITY The Barracuda Championship, along with the PGA TOUR are passionate about supporting organizations focused on sustainability among the communities in which we operate. While this initiative encompasses a vast number of elements, potential important activations pertaining to the Reno/Tahoe/Truckee region include climate change, renewable energy, lake clarity and cleanliness, forest health and wildfire prevention, recycling, maintaining local trails, land preservation and protection, and promoting outdoor recreation.
PILLAR PARTNERSHIPS MILITARY AND FIRST RESPONDERS The Barracuda Championship, along with the PGA TOUR are passionate about supporting organizations focused on supporting and honoring our military members and veterans among the communities in which we operate. While this initiative encompasses a vast number of elements, potential important activations pertaining to the Reno/Tahoe/Truckee region include a complimentary ticketing program, donated hospitality options, nonprofit support and promotion/recognition of community heroes.
OFFICIAL 2022 PRO-AMS MONDAY, JULY 11 WEDNESDAY, JULY 13 Imagine throwing the football around with Russell Wilson. Or shooting hoops with Steph Curry. Not possible… No other professional sporting event outside the PGA TOUR affords sponsors and their guests the opportunity to participate alongside professional athletes and enjoy world-class hospitality. Get ready for a day complete with premium tee prize packages, gourmet culinary selections, on-course experiences and up-close, quality time with PGA TOUR pros at Tahoe Mountain Club’s Old Greenwood – a Jack Nicklaus Signature designed golf course.
MONDAY PRO-AM
M o n d ay, J u l y 1 1 th, 2 0 2 2
Four (4) amateur playing positions in the Monday Pro-Am
– Includes on-course food and refreshments throughout
the Pro-Am experience
Four (4) exceptional tee prize packages
Four (4) Valet Parking passes for Monday
OFFICIAL PRO-AM
We d n e s d ay, J u l y 1 3 th, 2 0 2 2
Three (3) amateur playing positions in the Monday Pro-Am
– Includes on-course food and refreshments throughout
the Pro-Am experience
Six (6) Invitations to the official Pro-Am Pairings Party TBD
Three (3) premium tee prize packages
Three (3) Valet Parking passes for Wednesday
CLUB XVIII ON 18 GREEN
D A I LY H O S P I TA L I T Y
Returning for only its 3rd year – CLUB XVIII is a premier hospitality venue;
available to host guests for one or multiple days during tournament week.
Featuring the best views on course, this VIP skybox offers an exclusive
experience witnessing competitive play in a premium setting.
Thirty (30) tickets or more on your choice of one or more days,
Thursday, Saturday or Sunday during Tournament Week
• Reserved seating area with shared bar and gourmet buffet
featuring culinary selections each day, prepared by local
celebrity chef, Mark Estee
• Complete with flat screen TVs and interior décor
• Company signage separating hospitality space and
company name on custom entry signage
• Eight (8) Preferred Parking passes per day
• Four (4) Valet Parking passes per dayV I P S K Y B OX
O N T H E 9 TH G R E E N
All inclusive, premium hospitality venue on the 9th green for
sponsors to host existing/prospective clients, referral partners and
other guests
Fantastic views of the 9th green and fairway for exciting golf action
Twenty-Five (25) tickets for Thursday, Friday or Sunday of
Tournament Week
• Reserved seating area for your client owners and referral
partners with shared bar and gourmet buffet featuring
culinary selections each day, prepared by local celebrity
chef, Mark Estee
• Eight (8) Preferred Parking Passes
• Company logo featured on venue entry and separator
signage within your venue
• Complete with flat screen TVs and interior décorPA I R I N G S G U I D E
D IGITA L A DVERT ISEMENT
Highlight your company in a digital pairings guide ad
Over 65,000 total impressions through website in 2020
• Native ad located prominently on main tournament week
landing page
Option to utilize Barracuda Championship support, ideas and
creative during the creation of your advertisement
FULL PAGE DIGITAL SPECS 627 px x 836 pxTOURNAMENT WEEK
HOLE SPONSORSHIP
Naming rights as sponsor of one (1) hole during tournament week
(placement TBD)
• Sponsorship signage to include company logo and
messaging
Viewed by all tournament attendees who walk the groundsSPONSORSHIP ADDED VALUE
S I LV E R S P O N S O R B E N E F I TS
• Two (2) Honorary Observer spots
• Two (2) invitations to the 2021 Champion’s Champagne Toast , Sunday, August 8, 2021
• Listing on the Barracuda Championship website under “Silver Sponsors” with link to company website
• Company name with link listed on the Barracuda Championship website Sponsor page, inclusion in sponsor listings within daily
pairings sheet and on-site sponsor board signage at the 2021 Barracuda Championship
• Ability to use Silver Sponsor logo and naming rights within marketing materials as company chooses
BRONZE SPONSOR BENEFITS
• Listing on the Barracuda Championship website under “Bronze Sponsors” with link to company website
• Company name with link listed on the Barracuda Championship website Sponsor page, inclusion in sponsor listings within daily
pairings sheet and on-site sponsor board signage at the 2021 Barracuda Championship
• Ability to use Bronze Sponsor logo and naming rights within marketing materials as company chooses
SUPPORTING SPONSOR BENEFITS
• Company name with link listed on the Barracuda Championship website Sponsor page, inclusion in sponsor listings within daily
pairings sheet and on-site sponsor board signage at the 2021 Barracuda Championship
• Ability to use Barracuda Championship Sponsor logo and naming rights within marketing materials as company choosesTESTIMONIALS
CHASE STIGALL MIKE KITSON MATT METLENKO
Vice President of Owner Assistant Branch
Player Development Kitson Creative Manager
Caesars EDGES Electrical
Entertainment
The Barracuda Championship has given our customers What began as a passion for watching professional The Barracuda Championship provides an exceptional
and VIP’s a truly unique hospitality and entertainment golf has only been enhanced as part of the experience for our customers as well as our team at
experience not available in most markets. Renegades. The venue on the 18th Green, open bar, EDGES Electrical Group. It has become the most
amazing food and service from the staff make for an anticipated and rewarding event of the year.
The pro-ams with PGA TOUR professionals, incredible food
incredible four days.
and beverage in hospitality and a great branding We appreciate everyone at the Barracuda
opportunity for Caesars Entertainment are all factors in There’s always something fun to keep me Championship for working tirelessly to create a truly
why we have been proud to partner with the Barracuda entertained. I’ve met some of my closest friends memorable experience.
since it’s inception in 1999. through this organization.THANK YOU!
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