PARTNERSHIP 2018 - City of Toronto

PARTNERSHIP 2018

September 1, 2017 marked the 18-year anniversary of the launch
of the world’s first national Indigenous television network in the
world with programming by, for and about Indigenous Peoples to
share with all Canadians.

  APTN is a registered not-for-profit charitable organization.

  APTN represents First Nations, Inuit and Métis Peoples of Canada.

  APTN does not receive government funding for operations but generates
  revenue through subscriber fees, advertising and strategic partnerships.

  APTN broadcasts in English, French and Indigenous languages.

  APTN is available in approximately 11 million Canadian households across
  all provinces and northern territories.

                                                             About APTN

About IDL
 Officially as of this year, Aboriginal Day Live will change its name to
 Indigenous Day Live (IDL).

 IDL began in 2007 as a live broadcast concert held in front of APTN
 headquarters in downtown Winnipeg.

 Today IDL is the largest celebration of National Indigenous Peoples Day in
 Canada.

 The live broadcast brings musical and performing arts that tie together the
 traditional and contemporary.

 Last year IDL made broadcast history and was was hosted in eight cities
 across Canada, including Halifax, Montréal, Ottawa, Toronto, Winnipeg,
 Yellowknife, Edmonton and Vancouver.

                            About Indigenous Day Live (IDL)

Indigenous Day Live Vision for 2018 – June 23
Ottawa, Toronto and Winnipeg will host this event on June 23, the
Saturday closest to National Indigenous Peoples Day.

APTN will collaborate with local organizations in each region to present a full
daytime program of heritage, activities and music form First Nations, Inuit
and Métis cultures. APTN will activate programming if needed.

A FREE evening concert will follow, where the main stage will burst with
the LIVE sounds of award-winning, and on the rise, Indigenous entertainers.

IDL will broadcast LIVE from all three sites available to Canadians and
people around the world via a multi-platform broadcast on TV, radio and
online.

                                                               About IDL

Toronto Daytime Schedule (Tentative)
All activities will take place at Fort York, in partnership with Na-Me-Res and
Mississaugas of the New credits First Nation, who have been providing annual
Indigenous Peoples Day activities at this location for many years as the
Indigenous Arts Festival.

 1:00 p.m. - 1:30 p.m.       Live Roundance

 5:15 p.m. - 6:30 p.m.       Pre-Show-Webcast

7:00 p.m. - 10:00 p.m.       Main Show-TV Broadcast

                                                             IDL Events

Fort York

250 Fort York Blvd,
Toronto

                                  Toronto Stage Location

Webcast                              National TV Broadcast

Livestream                           Live to APTN
4:30 p.m. - 7:30 p.m. Central Time   6:00 p.m. - 10:30 p.m. Central Time
5:00 p.m. - 8:30 p.m. Eastern Time   7:00 p.m.-11:30 p.m. Eastern Time
Ottawa Stage:                        Ottawa Stage:
5:00 p.m. - 6:30 p.m. Eastern Time   7:00 p.m. - 10:00 p.m. Eastern Time

Toronto Stage:                       Toronto Stage:
5:15 p.m. - 6:30 p.m. Eastern Time   7:00 p.m. - 10:00 p.m. Eastern Time

Winnipeg Stage:                      Winnipeg Stage:
5:30 p.m. – 7:00 p.m. Central Time   7:30 p.m. - 10:30 p.m. Central Time

                                     Webcast & Live Broadcast

APTN has three goals when it brings
IDL to a community:
  To showcase the region, the culture and the lives of
  the local Indigenous community to all Canadians.

  To work with local organizations and provide
  collaborative opportunities.

  To connect with youth in a meaningful way.

                                                 Community Goals

Multi-Platform Broadcast
APTN broadcasts the live concert on its four television channels, online and on
the airwaves through its partnering Indigenous radio stations.

In 2017, the multi-platform delivery reached an audience of over a million.
Successful reach is achieved through a robust social media campaign that
begins in March and rolls into an on-air and online marketing campaign.

   APTN Broadcast:            In 2017 over half a million people tuned in.

   Other Broadcasters:        AMI, a described video television channel
                              service for the blind and visually impaired.
   Indigenousdaylive.ca:      In 2017, 16,000 online video streams from
                              16 different countries and five continents
                              were recorded.
   Radio Partners:            10 Indigenous radio partners across Canada
                              made the live audio feed available to over
                              1.3 million Canadians.

                Multi-Platform combined reach: 1.5 million

IDL is the largest marketing property investment that APTN makes.
Internal marketing activities begin early in the year via online and
broadcast mediums. Paid and earned media activities throughout the
following months preceding the event.

Paid Media Plan
  Indigenousdaylive.ca (104,119 unique visits from May to June 2017) and
  IDL social media accounts begin in early March, with an expected half a
  million + unique users.

  APTN on-air begins running :30s promos across all APTN platforms, prior to
  the show. The same promos are run in paid advertising with local
  conventional broadcasters.

  Print media partnerships are established with local media outlets including
  mainstream and Indigenous publications.

  Display Ads served over 4 million times to the target markets. 4,146,361
  total impressions, with 227,813 pre-roll.

                                                              Marketing

Social Media Engagement

  Hashtag    #adl2017 had a 5.1 million audience reach.

  Facebook
  Posts:     4,577,836 Total Impressions
  Videos:    3,689,286 Total Impressions

                                              Social Media

Earned Media Plan
 Each year APTN works with a publicity firm to pitch national and
 local media. Publicity tours of artists begin the week leading into
 the event.

 Total coverage for earned media in 2017, without social media
 was over 30.5 million.

                                                                 Marketing

Economic Impacts – Winnipeg Study
Based on a study done in 2015 by Economic Development
Winnipeg Inc., there was an estimated economic impact of
Indigenous Day Live held in Winnipeg on June 20, 2015 to
be $6.0 million.

This is based on a total expenditure of $3.0 million in visitor
and operating expenditures. The impact on GDP in Manitoba
is estimated at $3.1 million, predominantly within the Winnipeg
area.

                                           2015 Economic Impacts

Support From the Region
An overall YES! from the host city and community.
We want you to be here.

IDL will seek partnerships and support from government
corporations to offset the costs of the celebration and production.

Thank you!
     .

                                                              Partnerships