Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...

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Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Nespresso – The choice we make

Our choice: Becoming
a partner of Nespresso‘s
circular economy
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Rising public and political pressure
Today’s environmentally ineffective packaging                By fundamentally rethinking the system and driving
economy is the result of decades of highly                   convergence, many stakeholders, like the Ellen Mac
fragmented, uncoordinated and incremental                    Arthur Foundation, are starting to enable the creation
innovation. They can not be ignored any longer and           of effective markets. Become part of this process,
political pressure is rising.                                close your loops.

                                                                                                       01/2016                   01/2017                    01/2018
                                                                                                       The new plastics          The new plastics           World Economic
                                                                                                       economy: Rethinking       economy:                   Forum: Annual
                                                                                                       the future of plastics    Catalysing Action          Meeting in Davos

                                                                                                       The charity has emerged as a global thought leader, establishing the circular economy
                                                                                                       on the agenda of decision makers across business, government and academia.
                                                                                                       Its mission is to accelerate the transition to a circular economy.

                      Greenbook Plastic Strategy, 05/2013   Reduce plastic bag usage, 04/2015                                              EU Plastics Strategy, 01/2018
                                                                        Circular Economy Package, 12/2015            Decisions on directives on packaging/waste, 03/2018

                                                                                                                             VerpackG published, 07/2017                   VerpackG, 01/2019

                                                                                                                                    New package legislation, 2018

                    2012                    2013            2014                    2015                    2016                     2017                        2018                    2019
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Goal: close the loop

100 %
 worldwide circular
economy capacity for
   coffee capsules
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Your story about the “choices
we make” will be continued
Our choice is sustainability
Global pressure to achieve 100 % recycling of      close the loop of the circular economy for
packaging is rising. Worldwide standards on        Nespresso. By building a new relationship with
the circular economy are also increasing and       Leif Ziebeil, Nespresso could go one step further
commitments on green packaging must be             in reaching sustainability goals. His technical
fulfilled. Local Nespresso and local recycling     recycling solution is small scale-compatible and
markets vary. Legislation and recycling            independent of the selected business model for
techniques have different standards; this has      the local market within the group of partners
to be taken into account when developing a         and subject to further discussion. Depending on
technical solution that would be suitable on a     local recycling markets, his technical solution
global level. Thus, the recycling solutions must   might be a perfect add-on for existing recyclers
be appropriate for the local economic setting.     or offer a start-up enterprise an economic
Building global partnerships, helping recyclers    base and solve legal questions for Nespresso in
in local markets to start a new business will      handling their waste.
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Nespresso Walk
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
FZR

           Plastics   Al

Plastics

           Al
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Let‘s start with the
Balearic Islands

                       The Balearic Government has presented a draft law
                       aimed at reducing the environmental impact of certain
                       products and promoting their reuse or recycling.
                       Among the measures included is the ban on the sale of
                       nonrecyclable (plastic or aluminium) coffee capsules
                       from 2020. If this law is approved, the commercialisation
                       of compostable capsules would only be allowed if their
                       manufacturer or marketer can guarantee their correct
                       collection and recycling.
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
At Risk?
$20 million in sales
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Our service will help you get back on
to the Balearic Islands market

The benefits      Decentralised plants                          Low volumes of waste
                  The FZR recycling plants can be used          The FZR recycling plants can be managed
                  where waste is produced. This reduces         with relatively little waste. Just 2 tons
                  transport routes and pays off in terms of     per day are enough to operate the plant
                  the carbon footprint of Nespresso capsules.   profitably.
Our choice: Becoming a partner of Nespresso's circular economy - Nespresso - The choice we make - FZ ...
Nespressomaschine                            Kapseln

                                                                                                                                  Lieferwagen
                                          Aluminium
                        Kunststoff

                                                                                                                                                                     Nespressom

                                                                          Kunststoffwerk                         Aluminiumwerk                    Aluminium
                                                                                                                                   Kunststoff

Resource recovery                                        Regional added value                                     Legislation
The plastic content in the capsules was                  Small Scale Enterprises and regional                     Our solution will correspond to the future
previously too large for the recycling plants.           partnerships are funded through the use of               legal situation on the Balearic Islands.
The FZR recycling plant separates plastic                FZR recycling facilities. The employment of              Nespresso will keep its market position and
and aluminium. So, the aluminium can                     local subcontractors provides new jobs.                  positive image. The local recycling story can
finally be recycled in its entirety.                                                                              be told locally.

                         Plantage                Kaffee trocken
                                                                                 Kaffee nass

                                                                                                                                     Plantage               Kaffee trocken
Fulfilling sustainability goals
Our technical solution was designed to fulfil as many sustainability goals as possible and become truly green.
Through our world-wide green tech network with ecopreneurs, we are able to push the solution forward
rapidly. Depending on the dimensions and number of local markets, we envisage developing a masterplan
for this project with Nespresso’s sustainability department. These sustainability goals will be fulfilled:
Team competencies of future
Nespresso partners

Dr. Frank Ziebeil (*1965)                           Leif Ziebeil (*1995)                                Eveline Lemke (*1964)
Founder of Start-Up Accelerator FZ-Recycling        has held a Vocational Bachelor’s Degree in          Minister of Economy o. d., President of
GmbH, Consultant, has a doctorate in                Process and Environmental Engineering since         Karlshochschule International University o. d.,
engineering and is an experienced dual trained      2017. He completed an apprenticeship as a           author, consultant, founder of Eveline Lemke
tool-maker. He has broad experience as CEO          water supply technician in 2014. He also has        Sustainability and Circular Economy Consulting,
in various automotive companies in Europe           a degree as an economic specialist for the          is an expert in green technologies. Eveline’s
and South America. Frank’s motto is: nothing is     craft industry (2017) and a license in instructor   motto is: more value from waste.
impossible, there is always a technical solution.   aptitude. Leif’s motto is: Zero Waste.
What we do?
We are the experts in low volume plastic and aluminium separation

                                       Plastics

                                                              Tetrapak
                                                              Blister
                                                              Capsules
                                                              Other compounds
The partnership story

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                                        Fa
                   clin

                                          cto
               Recy
                                                Farmer

                                          ry
FZ-Recycling

                           Consu m er
Partner

                                                                                                    AGENTUR FÜR
                                                                                                    BRANDING UND
                                                                                                    DESIGN

Concept & Realisation   Consulting                    Impact Hub                    Communication & Design

FZ-Recycling            Eveline Lemke                 ISSO – Institute for Social   p21 . Agentur für
GmbH & Co. KG           Consulting                    and Sustainable Oikonomics    Branding und Design

Maternusstrasse 40      Im Schülert 13                Dreikönigenhaus               Carl-Bosch-Str. 11-13
53534 Pomster           56651 Niederzissen            Kornpfortstr. 15              53501 Grafschaft
                                                      56068 Koblenz-Altstadt

info@fz-recycling.de    consulting@eveline-lemke.de   info@isso.de                  info@p-21.net
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