Oralhealthgroup MEDIA KIT 2022
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oralhealthgroup
w w w. o r a l h e a lt h g r o u p. c o m
MEDIA KIT 2022
Total qualified
circulation of
23,146 –
88% dentists.
— JUNE 2021 AAM AUDIT STATEMENT
Oral Health’s
direct-request
circulation
base is 87%. 90% of
reader
— JUNE 2021 AAM AUDIT STATEMENT
respondents
read Oral
Health
regularly.
— SIGNET AD STUDY, JULY 2019
87% of readers
agree that it is
important to read
Oral Health to
understand what
is happening in
the profession.
— SIGNET AD STUDY, JULY 2019
oralhealth + oralhealth
OFFICE
APPEARING IN EVERY ISSUE OF ORAL* HEALTH
EDITORIAL CALENDAR
JANUARY APRIL JULY OCTOBER
PEDIATRIC DENTISTRY AESTHETIC DENTISTRY PRODUCT REPORT PERIODONTICS
AD BOOKING CLOSE | DECEMBER 1, 2021 AD BOOKING CLOSE | MARCH 1, 2022 AD BOOKING CLOSE | JUNE 1, 2022 AD BOOKING CLOSE | SEPTEMBER 1, 2022
AD MATERIAL CLOSE | DECEMBER 10, 2021 A D MATERIAL CLOSE | MARCH 10, 2022 AD MATERIAL CLOSE | JUNE 10, 2022 AD MATERIAL CLOSE | SEPTEMBER 10, 2022
FEBRUARY MAY AUGUST NOVEMBER
DENTAL PHARMACOLOGY IMPLANTOLOGY
& ANESTHESIA ENDODONTICS PROSTHODONTICS
AD BOOKING CLOSE | APRIL 1, 2022 AD BOOKING CLOSE | JULY 1, 2022 AD BOOKING CLOSE | OCTOBER 1, 2022
AD BOOKING CLOSE | JANUARY 1, 2022 AD MATERIAL CLOSE | JULY 10, 2022
AD MATERIAL CLOSE | APRIL 10, 2022 AD MATERIAL CLOSE | OCTOBER 10, 2022
AD MATERIAL CLOSE | JANUARY 10, 2022
MARCH JUNE SEPTEMBER DECEMBER
GENERAL DENTISTRY ORAL SURGERY (Includes Signet Ad Study) ORTHODONTICS PREVENTIVE DENTISTRY
AD BOOKING CLOSE | FEBRUARY 1, 2022 AD BOOKING CLOSE | MAY 1, 2022 AD BOOKING CLOSE | AUGUST 1, 2022 AD BOOKING CLOSE | NOVEMBER 1, 2022
AD MATERIAL CLOSE | FEBRUARY 10, 2022 AD MATERIAL CLOSE | MAY 10, 2022 AD MATERIAL CLOSE | AUGUST 10, 2022 AD MATERIAL CLOSE | NOVEMBER 10, 2022
RATES AND MECHANICAL SPECS
1X 3X 6X 9X 12X PREFERRED AD SIZE WIDTH X DEPTH
4-COLOUR RATES RATE
Full page 7” x 10”
Full page $5,610 $5,470 $5,330 $5,190 $5,050 $4,765
Full page + bleed 8.375” x 11”
1/2 island $3,925 $3,830 $3,735 $3,630 $3,535 $3,340
Double spread 15.25” x 10”
1/2 page $3,510 $3,420 $3,335 $3,245 $3,155 $2,985
Spread + bleed 16.5” x 11”
1⁄3 page $2,525 $2,465 $2,395 $2,335 $2,270 $2,145
1/2 vertical 3.5” x 10”
1/4 page $1,965 $1,910 $1,825 $1,815 $1,770 $1,665
1/2 horizontal 7” x 4.875”
1/2 island 4.5” x 7.5”
HIGH IMPACT UNITS: Inserts, outserts, tip-ons, gatefold and barndoor cover
are available by request. 1/3 vertical 2.125” x 10”
FILE SUBMISSION: Print optimized CMYK PDF 1/3 horizontal 7” x 3.25”
All fonts and images must be supplied or embedded in the PDF file. 1/4 vertical 3.375” x 4.875”
✱ PLEASE NOTE: All ads with bleed must include 0.125” bleed on all sides. 1/4 horizontal 7” x 2.25”
Also, please ensure there is a minimum of 0.35” type safety margin.
Page trim 8.125” X 10.75”
http://www.oralhealthgroup.com/upload
oralhealth THE FUTURE OF DENTISTRY
SPECIAL ISSUE
TECHNOLOGY: AD SIZE WIDTH x DEPTH ✱ PLEASE NOTE
BONUS ISSUE TODAY & TOMORROW All ads with bleed
Full page 6” x 8.5” must include 0.125”
bleed on all sides.
AD BOOKING Full page + bleed 7.125” x 9.25” Also, please ensure there
AUGUST 24, 2022 is a minimum of 0.35”
1/2 vertical 3” x 8.25”
MATERIAL CLOSE type safety margin.
AUGUST 31, 2022 1/2 horizontal 6” x 4.25”
Page trim 6.875” X 9”
(ORAL HEALTH RATES APPLY)
oralhygiene RATES, MECHANICAL SPECS & CALENDAR
Oral Hygiene serves dental
hygienists across Canada and
MARCH SEPTEMBER
AD BOOKING CLOSE | JANUARY 25, 2022 AD BOOKING CLOSE | JULY 25, 2022
features the same level of editorial AD MATERIAL CLOSE | JANUARY 30, 2022 AD MATERIAL CLOSE | JULY 30, 2022
excellence that Oral Health
is known for. The editorial MAY NOVEMBER
AD BOOKING CLOSE | MARCH 25, 2022 AD BOOKING CLOSE | SEPTEMBER 25, 2022
environment speaks to dental AD MATERIAL CLOSE | MARCH 30, 2022 AD MATERIAL CLOSE | SEPTEMBER 30, 2022
hygienists as professionals, helping
them build and develop clinical
skills, master new products and 1X MULTIPLE BOOKINGS
technologies, and increase their Full page $3,500 $2,000
4-COLOUR RATES
productivity and effectiveness as 1/2 page $1,900 $1,500
key members of the dental team.
oralhygiene
E-NEWSLETTER
SPONSORSHIP
The WILL BE SENT OUT 8 TIMES PER
SPONSORED BY LOGO
Oral Hygiene YEAR TO OUR LIST OF 9,595*
DENTAL HYGIENISTS. THE
BANNER
e-newsletter has E-NEWSLETTER PROVIDES OUR
READERS WITH THE LATEST
an average open FEATURES, NEWS AND BLOGS.
rate of 29.7%. E-NEWSLETTER SPONSORSHIPS
HELP INCREASE BRAND AWARENESS
— MEDIAVIEW, JANUARY - AUGUST 2021
BY PROVIDING A RECEPTIVE AND
ENGAGING ENVIRONMENT.
*Mediaview: August, 2021 SPONSORED CONTENT
SPONSORSHIP OPPORTUNITIES ARE AVAILABLE.
PLEASE CONTACT YOUR ORAL HEALTH
CONSULTANT FOR RATES AND DETAILS.
MECHANICAL
REQUIREMENTS Full page Full page
7” x 10” + bleed Double spread Spread + bleed
15.25” x 10” 16.5” x 11”
T RIM SIZE: 8.375” x 11”
8.125” X 10.75”
BLEED:
ADD .125” TO ALL SIDES
PRINT SPECIFICATIONS: 1/2 1/3
vert vert
WEB OFFSET
3.375” 2.125” 1/4
SCREEN: x 10”
1/2 island x 10” vert
1/2 horizontal 4.5” x 7.5”
133 LINE 7” x 4.875”
1/3 horizontal 3.375” 1/4 horizontal
SADDLE STITCHED 7” x 3.25” x 4.875” 7” x 2.25”
DIGITAL ADVERTISING www.oralhealthgroup.com
1920 PIXELS
155 X 670 PIXELS 460 PIXELS
LEADERBOARD
WALLPAPER
WALLPAPER
BIG BOX
RUN OF SITE DISPLAY ADVERTISING IN-STREAM NATIVE VIDEO/ARTICLE
› $50 PER 1,000 IMPRESSIONS
LEADERBOARD BIG BOX Position your native advertising directly
within our excellent editorial content.
DESKTOP SIZE: 728 X 90 PIXELS DESKTOP SIZE: 300 X 250 PIXELS
MOBILE SIZE: 300 X 90 PIXELS An exciting opportunity for reader
engagement! The In-Stream Native can be a
RICH MEDIA | ADDITIONAL 50% CHARGE | 60 KB max file size ● GIF/JPEG or htmL5 static and/or video plus companion banners.
ARTICLE | $75 PER 1,000 IMPRESSIONS
WALLPAPER VIDEO | $85 PER 1,000 IMPRESSIONS
Wallpaper ads allow you to command prominent real estate on our
site with creative that captures and focuses viewer attention.
✶ Exclusive one day per week, per month.
$2,000 PER MONTH | 155 X 670 PIXELS (2X, LEFT & RIGHT)
100 KB static single image GIF/JPEG
MOBILE COMPANION BANNER SIZE: 300 X 90 PIXELS
RETARGETING
Retargeting your message allows you to follow
visitors that have been to our website, reinforcing
your message as they browse the web. It’s an
extremely effective way to reinforce your message SOCIAL
long after users have left our site. MEDIA IMAGE FORMAT: JPG, PNG, GIF or Cinemagraph
Only available with an VIDEO FORMAT: MP4 or MOV (high resolution) 30 fps
PRICING | $50 PER 1,000 IMPRESSIONS online ad program. Codec: H264 or ProRes
Only available with an online ad program. CREATIVE RATIO: 16:9 or 4:3 Ratio
Ask your Oral Health
Ask your Oral Health consultant for details. consultant for details.
E-NEWSLETTER SPONSORSHIP
The Oral Health Weekly goes out to 14,460* subscribers
on a weekly basis providing our readers with up-to-date
Oral news, features, videos, blogs and much more. E-newsletter
Health sponsorships help increase brand awareness by providing a
receptive and engaging environment.
Weekly *MEDIAVIEW: AUGUST 2021
PLATINUM
e-newsletter PACKAGE PER MONTH PACKAGE INCLUDES
has an PLATINUM $2,500 TOP BANNER + 1ST BIG BOX MINIMUM
average GOLD $2,300 2ND BANNER + 2ND BIG BOX
BOOKING:
THREE GOLD
open SILVER $1,600 3RD BANNER + 3RD BIG BOX
CONSECUTIVE
MONTHS
rate of BRONZE
MEGA BOX
$1,600
$2,200
4TH BANNER + 4TH BIG BOX
UNIQUE BOX AD
29.5%.
— MEDIAVIEW, JANUARY - JUNE 2021 BANNER AD MEGA BOX
DESKTOP SIZE MOBILE SIZE BIG BOX AD MEGA BOX AD
640 X 90 PIXELS 300 X 90 PIXELS 300 X 250 PIXELS 300 X 500 PIXELS
60 KB max file size GIF/JPEG
SPOTLIGHT SILVER
SHOWCASE
E-NEWSLETTER
Get your product/promotions/
company featured in our monthly BRONZE
Spotlight Showcase E-newsletter
that goes to our list of 11,000* dentists
and hygienists. The ideal digital
supplement to your print campaign!
$500 PREMIUM WITH YOUR PRINT CAMPAIGN
$1,500 FOR STANDALONE SPOTLIGHT (No print ad)
*MEDIAVIEW, AUGUST 2021
CUSTOM E-BLASTS › YOUR MESSAGE, OUR LIST
E-blasts are an extremely effective and cost-efficient way to extend
your brand to the online market, giving you the opportunity to get your
message out — when and how you want. Sent in HTML format, e-blasts Spotlight Showcase
provide a gateway directly to your website, or to any online offers you
may have, through links, videos and other interactive media.
has an average
RATES FOR E-BLASTS START AT $600 PER THOUSAND NAMES.
open rate over 20%.
(MINIMUM 2,000 NAMES PER E-BLAST) — MEDIAVIEW, JANUARY - JUNE 2021
Extra charges may apply for creative, production and custom distribution list. 50% minimum
cancellation fee with less than 30 days’ notice. Material due 5 business days before e-blast date.
CONTENT MARKETING www.oralhealthgroup.com
NATIVE ARTICLE PACKAGE › $5,000/MONTH (MAXIMUM 4 NATIVE PACKAGES PER MONTH)
ative article is
N Included in our custom e-blast to
A social media
A inal content is
F
posted on Oral Health weekly e-newsletter our entire 3rd party boost is included due 5 business days
Group website list is included prior to posting
WEBINARS VIDEO
A full, in-house video team that can meet
any of your video needs. From simple
Engage with our targeted audience of product demos to online training, corporate
Canadian dental professionals and deliver profiles to animated tutorials, talk to us
your content message under the trusted about video solutions customized to you!
umbrella of the Oral Health brand!
WEEKLY WISDOM SERIES (ASK US FOR PRICING DETAILS)
CUSTOMER-BASED WEBINARS A unique and highly visible branding opportunity!
Your webinar, your content, your product. Sponsor Oral Health’s hit educational video series which produces
Oral Health will now host and promote your short, weekly tips for dental professionals. You will receive multiple
webinars to our targeted, qualified audience! touch points and exposure,
Webinars provide education, show thought with a package that includes
leadership, help build brand awareness and promotion in each week’s video
presence. and on the website landing page,
along with being included in the
PRICING STARTS AT $12,500
Oral Health Weekly e-newsletter.
EDITORIAL WEBINARS BOOTH VIDEOS | PRICING STARTS AT $1,495
Join forces with the Oral Health brand! Extend your show presence with an exclusive booth video!
By sponsoring one of our editorial webinars, you An excellent way to highlight a specific product or an in-depth interview
will not only have your name and logo attached to promote your brand. Can be featured on your website and social
to all webinar materials, but you will have the media, as well as promoted through Oral Health’s own channels.
opportunity to contribute a speaker from your
company to the webinar presentation. Don't miss PRODUCT VIDEOS | PRICING STARTS AT $2,495
out on this brand new, collaborative opportunity! Integrate video into your marketing plans! Our video production
PRICING STARTS AT $10,000 team will shoot and edit a product video for you that is easily
sharable on your website or social media platforms.
CUSTOM CONTENT ADD-ONS ARE AVAILABLE. ASK YOUR ORAL HEALTH SALES CONSULTANT FOR DETAILS.
DENTAL & eDENTAL MARKETPLACE
The Oral Health Group publications offer a classified advertising section
OVER
in each issue. We carry more classified ad pages than all other Canadian
dental magazines combined. With our eDental Marketplace, your ad
receives additional exposure on the Oral Health Group website. Real-time,
online classified ads with posting guaranteed within 72 hours.
240,000
DENTAL MARKETPLACE RATES PAGE VIEWS
1/8 page
WIDTH X DEPTH
3.375" X 2.25"
B&W
$485
4-COLOUR
$570 OVER
1/4 page
1/3 page
3.375" X 4.875"
4.5" X 4.875"
$895
$1,060
$1,010
$1,155
168,000
UNIQUE VISITORS*
1⁄2 page 7" X 4.875" $1,570 $1,665
Full page 7" X 10" $2,850 $2,950
Full page + bleed 8.375” x 11” $2,850 $2,950
Page trim 8.125” X 10.75”
PER COLUMN INCH | $220
MAKE YOUR AD STAND OUT WITH COLOUR | $40 (ADDITIONAL) YOUR AD WILL RECEIVE
GREAT EXPOSURE
AT VERY
PROFESSIONAL DIRECTORY/BUSINESS CARDS COST-EFFECTIVE RATES!
B&W 4-COLOUR
WIDTH X DEPTH 1X 6X 12X 1X 6X 12X — GOOGLE ANALYTICS, JANUARY - JUNE 2021
SINGLE CARD 3.375" X 1.25" $395 $350 $325 $470 $425 $390
DOUBLE CARD 3.375"X 2.5" $690 $525 $490 $765 $600 $555
ONLINE OPPORTUNITIES
PRINT & ONLINE LISTING | $250 BANNER SPONSORSHIP OPPORTUNITIES AVAILABLE.
Includes one column inch printed LIMITED SPACE. ASK FOR DETAILS AND PRICING.
ad + uploaded to our website
MONTHLY eDENTAL
NEWSLETTER | $450
Sent on the first and third Saturday of
each month. Limited spaces available.
(Must be running print/online listings)
+ SOCIAL MEDIA BOOST | $50
Your listing will be promoted
on Linkedin.
(Must be running print/online listings)
FOR MORE INFORMATION ON ANY OF THESE
ADVERTISING OPPORTUNITIES OR TO RESERVE
YOUR SPACE CONTACT:
KAREN SHAW
PHONE: 416-510-6770
CELL: 437-991-7187
E-mail: karen@newcom.ca
OVERVIEW OUR TEAM
Established in 1911, Oral Health has Amy Bielby
been known for a tradition of editorial MANAGING EDITOR
437-995-8297
excellence for over 110 years. amy@newcom.ca
As Canada’s ONLY national clinical Heather Donnelly
SENIOR SALES MANAGER
publication publishing EVERY month of the year, 416-459-2350
we deliver consistent and comprehensive coverage heather@newcom.ca
of the Canadian dental market. Our audited Holly Power
circulation of over 23,146 includes all dentists ADVERTISING ACCOUNT MANAGER
647-970-5643
across Canada, as well as dental students, labs, holly@newcom.ca
dealers and manufacturers, ensuring that your Karen Shaw
message receives timely distribution to the CLASSIFIED/MARKETPLACE
complete dental profession. ADVERTISING
416-510-6770
— JUNE 2021 AAM STATEMENT
karen@newcom.ca
Marley Gieseler
DIGITAL CONTENT COORDINATOR
416-510-6777
marley@newcom.ca
Karen Samuels
PRODUCTION MANAGER
416-510-5190
karens@newcom.ca
Melissa Summerfield
VICE PRESIDENT, SALES
416-951-5120
melissa@newcom.ca
ORAL HEALTH GROUP
@ORALHEALTHGROUP
@ORALHEALTHGRP
ORALHEALTHGROUP.COM
5353 Dundas St. West, Suite 400
Toronto, ON M9B 6H8
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