ONTARIO BROKER MAGAZINE - 2022 MEDIA KIT
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ONTARIO BROKER MAGAZINE 2022 MEDIA KIT
AUDIENCE
TOB STATS
“I look forward to receiving
each issue to keep up to date
16,000+
on trending industry topics
and fun tips.”
DIGITAL DISTRIBUTION
“TOB is my favourite insurance
magazine to read!”
6,500+ “I enjoy seeing what other
brokers and brokerages are up
PRINT DISTRIBUTION to in the province. It helps keep
me connected and informed.”
100,000+
“The wide range of topics in
TOB keep me engaged from
beginning to end.”
UNIQUE VISITORS TO
WWW.IBAO.ORG
IBAO DIGITAL DEMOGRAPHICS SOCIAL MEDIA
10,300+
92% 53%
MALE
47%
FEMALE
LINKEDIN
ONTARIO
4,750+
4% 47% 28% TWITTER
BRITISH COLUMBIA
SENIOR MANAGEMENT ENTRY/JUNIOR
4,600+
FACEBOOK
4% 21%
MIDDLE MANAGEMENT
4%
OTHER
1,600+
ALBERTA
INSTAGRAM
1
EDITORIAL CALENDAR
ISSUE EDITORIAL THEME PRINT AD CLOSE RELEASE
Volume 22 Issue 1 Marketing February 25 March 2022
Volume 22 Issue 2 Leadership April 22 May 2022
Volume 22 Issue 3 Talent June 24 July 2022
Growth
Volume 22 Issue 4 August 26 September 2022
(Convention Issue)
Volume 22 Issue 5 Technology October 21 November 2022
2
PRINT ADVERTISING
FULL-COLOUR RATES PER ISSUE RECOMMENDED SPECIFICATIONS
Multi-Page Ad Feature Ask for • Images 300 dpi
(Consecutive full pages, 1 available per issue) pricing • Images/graphics should not use any form of
compression
Double Page Spread $9,820 • CMYK format
Full Page Outside Back Cover • Bleed must extend 1/8” on each side for double
$7,150
or full page spreads
Full Page (15% premium for inside front • Place live area 1/2” in from the trim size
$5,710
or back covers)
1/2 Page $3,650
1/4 Page $2,770 GRAPHIC DESIGN SERVICE
Graphic Design Service $150/hr
• Full ad package provided with working files
• Complete design creation
SAVE UP TO 30% FOR ALL 5 ISSUES
• 2-4 business days turnaround
• 3 revisions included
• Must provide logo and/or high res images,
* HST NOT INCLUDED
* RATES FOR PRINT AND FLIPBOOK text and other requested assets
PRINT ADVERTISING SPECIFICATIONS
DOUBLE PAGE SPREAD 1/2 PAGE HORIZONTAL 1/4 PAGE VERTICAL
16.75” x 10.875” 7” x 4.583” 3.333” x 4.583”
(Add 0.125” bleed) (Bleed not required) (Bleed not required)
FULL PAGE SPREAD 1/2 PAGE LONG VERTICAL
1/4 PAGE HORIZONTAL
8.375” x 10.875” 3.333” x 9.5”
4.583” x 3.333”
(Add 0.125” bleed) (Bleed not required)
(Bleed not required)
3
DIGITAL ADVERTISING
NEW DIGITAL PLATFORM
LAUNCHING MARCH 2022 1
Various website banner opportunities are available. Starting rates for FEATURE
FINDING CONNECTION
article pages. 30% premium for home page, 20% premium for landing THROUGH OUR CONNECTIONS
pages. Annual pricing applies to home page and landing pages only.
Monthly cycle runs approximately the 15th to the 15th of each month. 2
AD TYPE PER MONTH ANNUAL 4
Leaderboard
1
728(W) x 90(H) pixels
$780 $5,070 3
Half Page LATEST
$660 $4,290 W
hen Queen’s University Psychology Professor Dr. Wendy
2 Craig heard the roar of a crowd coming up from the streets,
300(W) x 600 (H) pixels she knew it might be related to homecoming parties. What
she didn’t realize was that this year’s party would make national news
as students defied Covid-19 restrictions on public gathering, damaged TRANSFORMING
property and flaunted misogynistic signs. CHANGE INTO
OPPORTUNITY
After 28 years at the university, Craig had watched the parties
Big Box grow from purely local events to attractions for young people from
5 APPS TO INSPIRE
3 $440 $2,860 across Toronto. Social media has become an inseparable part of
CHANGE
their escalation.
300 (W) x 250 (H) pixels MAKING YOUR
PRIORITIES A PRIORITY
“Those gatherings happened because of social media,” she says.
“There were leaders in the student community who said ‘We're 6 BENEFITS OF CHANGE
going to be here. Be here if you want a party.’ That information gets
Overlay (Available for transmitted immediately. It's highly effective.” THE CREATIVE PROCESS
4 article pages only) $820 n/a
640 (W) x480 (H) pixels
Page Takeover
(Leaderboard, Half Page & $1650 $10,725
Big Box)
* HST NOT INCLUDED
GRAPHIC DESIGN SERVICE AVAILABLE
NEW TOB E-NEWSLETTER
1
DIGITAL AD
CLOSE Distributed to 16,000+ Ontario Brokers,
By the first Industry Professionals, Insurance Students.
week of
each month AD TYPE PER ISSUE
Billboard
1
728(W) x 250(H) pixels
$980
DIGITAL AD LATEST
RELEASE
TRANSFORMING CHANGE INTO OPPORTUNITY
Big Box 2 5 APPS TO INSPIRE CHANGE
DATE $760
MAKING YOUR PRIORITIES A PRIORITY
2 300 (W) x 250 (H) pixels
6 BENEFITS OF CHANGE
THE CREATIVE PROCESS
By the 15 of
th
each month
* HST NOT INCLUDED
GRAPHIC DESIGN SERVICE AVAILABLE
4
CONTACT
EDITORIAL & ADVERTISING SALES
NORAH BLACK
VP, Marketing & Communications, IBAO
416.488.7422 x128
nblack@ibao.on.ca
SUBSCRIPTION SERVICES
JEFF TOTH
Marketing & Communications Specialist, IBAO
416.488.7422 x112
jtoth@ibao.on.ca
DESIGN
SAMANTHA CHANG
Marketing Manager, IBAO
416.488.7422 x125
schang@ibao.on.ca
5
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