Online-Tarif 2013 www.annabelle.ch
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Online-Tarif 2013
www.annabelle.ch
As of november 5th 2012, valid from november 5th 2012, more Info www.mytamedia.ch
www.annabelle.ch
Since it was launched over 70 years ago, annabelle has dealt with everything that matters in the life of Swiss
women – from children to career, fashion and men. And she’s stayed as clever as ever and still looks great.
As a modern mirror to the magazine, the annabelle website does in-depth coverage of relevant topics, offers
varied entertainment, comprehensive tips and recommendations, engages in a dialogue with its readers and
provides well-founded topics of conversation. At annabelle.ch, you won’t find dime-a-dozen blurb about
starlets and celebrities. You’ll find well-researched articles, reports and trenchant opinions.
Advertisements and costs
All prices are in CHF, excluding VAT
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Examples of advertisements can be seen on pp. 7 and 8 of this documentation.
CPM (cost per mille) = the price per 1000 views (ad impressions). Run of Site means the advert is placed in
all rubrics without any specific allocation.
www.annabelle.ch is currently divided into 10 rubrics with various sub-rubrics (number in brackets below):
01. Home 06. Lifestyle
02. Fashion 07. Travel
03. Beauty 08. Health
04. Love 09. Horoscope
05. Cooking 10. Dossiers
* An overpage/floating ad can feature a rectangle, a leaderboard or skyscraper as a reminder.
Surcharge for expandable ads: +CHF 20.00 on top of the CPM. Streaming for video ads on request.
With layer ads (overpage/floating ads, interstitials), a clearly visible ‘close button’ is a must.
The duration of the ad impression is restricted to 7 seconds. Any sound must be switched off as a default.
Video ads may not auto-run. Other possibilities only on request.
We reserve the right to reject adverts for technical reasons or on grounds of content.
Agency commission: 5%
Special advertisements
Advertorials
Advertorials are offered with the same look and feel as annabelle.ch itself. Images and texts are supplied by
the client and prepared by the annabelle web editors. A teaser box prepared by the editors will be placed on
the homepage or on the starting page for one of the rubrics; it will have ca 100 characters of text and one
image (280 x 140 pixels). The teaser will link to the article page. Size: ca 1 A4 page of text, 4 images (495 x
280 pixels) and a link for the client’s website. Changes to this format are possible on request.
Advertorial with teaser on the homepage: CHF 5000.00 per month
Advertorial with teaser on the starting page of a rubric: CHF 3500.00 per month
Options: Link to a forum CHF 2000.00 per month
Link to a photo gallery CHF 1000.00 per month
Audiovisual or interactive elements can be integrated too. The surcharges for their implementation are
calculated at cost (CHF 200.00 per hour). The preparation of adverts (using material that is faultless and has
been delivered digitally) is included in the tariff. Any editing work on text and images, or programming by the
annabelle web editors, will be charged according to a quote tendered in advance.
Content Sponsoring
With ‘content sponsoring’, an advertising message can be targeted – placed in a specific editorial section
that appears regularly. Details and tariffs are available on request.
Channel Sponsoring
With ‘Channel Sponsoring’, a new rubric is created with content from the client, and this is integrated in the
main navigation. The rubric is designated as a partnership. Details and tariffs are available on request.
‘Branding Day / Branding Week’ (Homepage Takeover)
On a ‘Branding Day’, all adverts on the homepage or a rubric are placed at the exclusive disposal of a single
client. Furthermore, the background of a website can be coloured individually or given a special background
image. Details on request.
Online Sweepstakes
Online sweepstakes can be organized as part of an advertorial. Details on request.
Newsletter Advertisement
The annabelle newsletter is sent every week to 20,000 subscribers (as of Oct. 2011).
- Leaderboard (728 x 90 pixels) CHF 750.00 per dispatch
- Rectangle (300 x 250 pixels) CHF 750.00 per dispatch
- Skyscraper (160 x 600 pixels) CHF 750.00 per dispatch
- Teaser 1 (picture 355 x 145 pixels, 80 characters title, 100 characters text) CHF 750.00 per dispatch
- Teaser 2 (picture 85 x 95 pixels, 22 characters title, 80 characters text) CHF 750.00 per dispatch
Other special advertisements and their visualization will be presented in a separate document.
Volume Discount (only online) Turnover in CHF Discount in Percent 10' 000.00 5% 20' 000.00 9% 35' 000.00 13% 60' 000.00 18% 100' 000.00 22% 160' 000.00 25% 250' 000.00 28% Media Data (Source: Net-Metrix Audit and Net-Metrix Profile, www.net-metrix.ch) Average p.mt. Unique Clients Visits Page Impressions Unique Users 2012 762’191 175’510 94'000 (jan-june 2012) 2011 826'232 214'737 91’667 2010 557'816 114'889 58’333 2009 271'093 67'455 39’682 2008 152'621 37'594 25’000 2007 81'277 23’324 17’333 ‘Unique Clients’ are the number of single computers that access the website; ‘Unique Users’ are the number of people. ‘Visits’ is the number of times Unique Clients have accessed the website, and ‘Page Impressions’ are the number of web pages accessed. 05/11/2012 Online-Tarif 2012 annabelle.ch 4/8
Structure of the Online Readership (Source: Net-Metrix-Profile and MACH Basic)
With an average age of 43, the online readership of annabelle is somewhat younger than the readers of the
magazine, who are on average 52.
Affinity Comparison with Magazine
Gender
Print Struktur
40 Online
Man
57 27
158
W oman
145 64
Age groups
90
14-34
102 36
105
35-54
103 37
104
55+
90 18
Education
75
Basic
65 8
95
Secundary School
111 47
121
Higher
99 36
Gross Household Income
102
CHF 6‘000.- to CHF 8‘000.-
107 14
104
CHF 8‘001.- to CHF 10‘000.-
107 11
112
CHF 10‘001.- to CHF 15‘000.-
105 12
146
above CHF 15‘000.-
82 4
93
no informations
98 35
Very strong / rather strong interest in
171
Cosmetics, body care, beauty
162 35
168
Clothes and fashion
150 45
158
Living, interior design, furniture
141 44
156
Art and culture
127 42
115
Family, partnership
122 50
112
Health, medicine, nutrition
113 54
112
Distant countries, travelling
117 58
113
Training, further education
107 42
05/11/2012 Online-Tarif 2012 annabelle.ch 5/8
Technical Details
GIF, JPEG, HTML, DHTML, FLASH, TAGinTAG; other formats only upon consultation.
In order for our ad server to count the clicks on flash adverts, the target address has to be conveyed
dynamically. This brief introduction shows how the flash film is assigned a click-through URL:
1. Generate a button in the .fla file.
2. Assign the button the order ‘getURL’ as follows:
on (release) {
getURL(clickTag, "_blank");
}
3. With the order ‘clickTag’, the flash file is given a variable and "_blank" determines that the URL will be
opened in a new window.
In the newsletter, JPGs or animated GIF files can be placed with a defined end position.
Advert delivery
By email to: zs.online@tamedia.ch
Standard formats: 3 working days before publication
Layers, movie ads, special advert formats: 5 working days
Sales and Online Advice
Tamedia AG Tom Uebersax (Sales Manager)
Online Zeitschriften Tel. +41 (0)44 248 45 92
Werdstrasse 21 Mobile +41 (0)79 224 38 08
Postfach Email tom.uebersax@tamedia.ch
8021 Zürich
Switzerland Marita Salz (Ad Manager & Webprogramer)
Tel. +41 (0)44 248 53 30
Email marita.salz@tamedia.ch
Representation Suisse romande
Tamedia SA Marylin Witt (Key Account Manager)
33, av. de la Gare Tél. +41 (0)21 621 87 08
Case Postale 1389 Mobile +41 (0)76 370 71 83
1001 Lausanne E-mail marylin.witt@tamedia.ch
Switzerland
We will be happy to advise you on the various possibilities of advertising with Tamedia magazines,
both online and in cross-media. For the composition and realization of your online campaign, our
graphic and technical specialists will be happy to help.
05/11/2012 Online-Tarif 2012 annabelle.ch 6/8
Placing your adverts (Photoshop simulations) Wallpaper/Roadblock, Overpage Interstitial Leaderboard, Skyscraper, Rectangle Billboard (only available on the homepage) 05/11/2012 Online-Tarif 2012 annabelle.ch 7/8
Advertorial Teaser Advertorial, article page
Newsletter (Leaderboard, Rectangle, Teaser 1&2)
Branding
05/11/2012 Online-Tarif 2012 annabelle.ch 8/8
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