On Location: Royal Salute celebrates Platinum Jubilee Edition at Tower of London - The Royal Salute Platinum Jubilee Edition underlines the Scotch ...

On Location: Royal Salute celebrates Platinum
Jubilee Edition at Tower of London

The Royal Salute Platinum Jubilee Edition underlines the Scotch whisky brand’s deep-rooted historical link to the British
monarchy

The Moodie Davitt Report Brands Editor and
Digital Marketing Manager Hannah Tan-
Gillies was on location for a spectacular, once-
in-a-lifetime celebration with Royal Salute at
the Tower of London

Pernod Ricard-owned Scotch whisky brand Royal Salute last night unveiled an ultra-prestige limited-edition
collection to celebrate Her Majesty Queen Elizabeth II’s Platinum Jubilee.

The Royal Salute Platinum Jubilee Edition is a colourful tribute to Her Majesty and was inspired by the
monarch’s brightly-coloured brooches. The release underlines the deep-rooted historical link between Royal
Salute and the British monarchy.

Of just 147 bottles available, 38 will be launched in global travel retail this month. They will be available in
London Heathrow, Dubai International, Singapore Changi, Haikou Meilan International, Sanya Phoenix
International, Amsterdam Airport Schiphol, Incheon International, Suvarnabhumi Airport, Ben Gurion and
Sydney airports.

The Moodie Davitt Report Brands Editor and Digital Marketing Manager Hannah Tan-Gillies was on location at
the Tower of London to celebrate the limited release. The spectacular event began with a private tour of the
Tower of London, followed by a private viewing of the Crown Jewels.

A string quartet greeted guests at the Tower of London for a private viewing of the Crown Jewels and a special Platinum
Jubilee celebration of Royal Salute

The complete seven-bottle line of the Royal Salute Platinum Jubilee Edition was on display, with each decanter inspired
brooch from Her Majesty’s personal collection

The Tower of London was transformed to
highlight the craftsmanship and heritage of
Royal Salute. The first flagons of Royal Salute
were created in 1953 as a gift to Queen
Elizabeth II on her Coronation Day.

Afterwards, guests, who included VIPs from Royal Salute, Heathrow Airport, Gebr. Heinemann and Pernod
Ricard alongside international media, were ushered into a vaulted room to enjoy canapés and special cocktails
made with Royal Salute.

A sit down dinner in one of the halls at the Tower of London was the highlight of the evening. Here, Royal
Salute, Ballantine’s & Chivas Brothers Global Marketing Director Mathieu Deslandes welcomed the crowd by
sharing the story behind Royal Salute’s connection with Her Majesty Queen Elizabeth II.

He said: “It’s been such a long time since we were able to bring people together and create wonderful
experiences. When I think about Royal Salute, this is what we are all about. I’m so happy we are once again
able to share an enchanting moment with you all.

“Royal Salute was created in 1953 as a gift to Queen Elizabeth II on her Coronation Day. This is a big story for
a brand to have on its shoulders. Since then, we’ve always been inspired by the Queen and by everything she
does. It was very natural for us to launch this ultra-rare limited edition to celebrate this special moment with Her
Majesty.”

“I’m so happy we are once again able to share an enchanting moment with you all” — Mathieu Deslandes

Pernod Ricard Global Marketing Operations
Director Katie Gee strikes a pose with The
Moodie Davitt Report Brands Editor & Digital
Marketing Manager Hannah Tan-Gillies

During the dinner, the 13th Duke of Argyll Torquil Campbell also raised a glass in honour of the Queen.
Campbell has been working with Royal Salute for over 20 years and was the first to offer Her Majesty an
unnumbered bottle of the Royal Salute Golden Jubilee expression during her Golden Jubilee celebrations.

The Royal Salute Platinum Jubilee Edition combines heritage and modernity, inspired by the symbolism of The
Queen’s colourful brooches throughout the years. Royal Salute took inspiration from seven vibrant brooches
from Her Majesty’s personal collection, whose designs were engraved on seven rare decanters and cases.

The expression is a complex blend, finished for over two years in Tawny Port casks.

Tawny Port was served during a Coronation Banquet in 1953 and the expression features some rare high-aged
whiskies from no fewer than seven silent stills. The stills have been lost to time, underlining the rarity of the
remaining whisky. On the palate, the Royal Salute Platinum Jubilee expression offers red apple notes from the
Inverleven Distillery, blackcurrant from Lochside and rich toffee flavours from Caperdonich.

Hannah Tan-Gillies was one of the first people in the world to taste the Royal Salute Platinum Jubilee Edition

Each individually numbered decanter has been hand-blown with Dartington crystal. The box features seven
embossed lines, symbolising the seven decades of Her Majesty’s reign.

At the event, guests sampled the new expression, becoming among the first in the world to do so.

Commenting on the limited expression, Royal Salute Master Blender Sandy Hyslop said: “For this momentous
occasion I wanted to create a blend that captured Royal Salute’s unique heritage, while honouring the Queen’s
seven decades of reign. We have expertly achieved this by using incredibly rare whisky from no fewer than
seven stills to represent her time on the throne.

“It is an honour to have had a role to play in this piece of history; a task that has allowed us to release a
prestigious whisky that also acts as a precious collector’s item for whisky lovers to cherish.”

Just 38 of the 147 bottles will be available in global travel retail from June

The one-of-a-kind Bentley + Skinner x Royal
Salute set will be auctioned via Christie’s on 8
June

Royal Salute has partnered with London-based jewellers Bentley + Skinner to create a special brooch to honour
the Queen’s Platinum Jubilee.

The striking piece is crafted with 18carat yellow gold and platinum set with 70 diamonds. It is accompanied by
a single crystal decanter of Royal Salute Platinum Jubilee Edition and a wooden box, decorated with the
brooch’s design.

The one-of-a-kind set, alongside a set of all seven decanters from the line, will be auctioned via Christie’s on 8
June with all proceeds benefitting The Queen’s Commonwealth Trust. The bottle was revealed during the
evening by Hyslop.

“The ultra-prestige limited edition is the perfect piece of Jubilee memorabilia for travel retail shoppers –
whether as a collector’s item to invest in to mark the historical moment or a souvenir to be generously shared
with friends and family,” commented Pernod Ricard Global Travel Retail Vice President of Marketing Liya
Zhang.

“As global travel picks back up, duty free basket sizes and value are increasing, reflective of shoppers’ desire to
pick up premium products as part of their travel experience. We’re so pleased to be able to bring this
momentous news release to global travellers.”

The Royal Salute Platinum Jubilee Edition will be released in June 2022 and will be available for purchase at
selected specialist retailers with a US$20,000 RRP.