OAO PARTNERSHIP PROGRAM 2021 - Get out in front of Ontario Optometrists Partner up for OAOs virtual education event - Ontario Association ...
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Get out in front of Ontario Optometrists
Partner up for OAOs virtual education event
and all year round with our new
2021 Industry Partnership Program
OAO PARTNERSHIP PROGRAM 2021
The Ontario Association of Optometrists (OAO) is the leading professional
organization representing 70% of all Optometrists in Ontario.
With over 1,700 members and 100 plus years of experience, OAO is dedicated
to helping members provide the highest standard of eye health and vision care for Ontarians
while driving the profession of optometry forward at government, regulatory and public levels.
We work to increase awareness and understanding of the role
that optometrists play in ensuring the health of patients.
BUT, we cannot do it alone.
OAO recognizes the importance of establishing
lasting relationships with Industry Partners.
ABOUT OAO
2
Creating synergies with our Industry Partners is an integral
Industry partners are invited
part of our goal to strengthen the profession and provide our
to select from our list of
members with the resources they need to grow their practice
and advance professionally. OAO Industry Partners are vital opportunities.
to the work of OAO and how we support our members.
Pick the ones that best suit
With an established reputation for education excellence your company’s needs.
and a strong commitment to invest in our members and our There are no limits!
Industry Partners, OAO provides a number of partnership
opportunities. This year, we’re taking a different approach for It’s all about ROI.
Industry to “partner up”. In this virtual world we’re working
Once you’re done, total up your
our way through together, we know it’s more important
than ever before to get industry IN-FRONT of our members,
“spend” to see what else
because we can’t do it in-person, not for now anyways. you can get for your investment!
We have developed a Partnership Program with your
needs in mind – offering your company the right balance of OAO will not partner, engage or do business with any company or
entity that sells prescription eye wear or contact lenses without the
opportunities for business success. We’ll keep your company,
requirement of a valid prescription, including that company’s parent
your brand, and your products and services top of mind with
company and its wholly owned subsidiaries.
OAO members.
WHY BECOME A PARTNER
3
PARTNERSHIP OPPORTUNITIES
4
OAO Virtual
Symposium The following opportunities are therefore
available throughout this virtual event.
Opportunities
April 17 – 18, 2021 $200
LOGO RECOGNITION on the OAO
Faced with an unusual year for delivering education,
OAO sought member input. Once armed with member Symposium REGISTRATION SITE under the
preferences, the OAO Board elected to keep things simple designated Partner Page/Tab with a click through to your
with a focus on the education and business meetings only. company or product URL. BE SEEN BY DELEGATES as they
register for this two-day virtual education event.
For 2021, OAO is hosting a two day virtual Symposium
instead of the traditional 3-day in-person event. That means
there will not be an InfoMart Trade Show or Exhibit Hall this
$250
year. The virtual event will include 5-hours of education
LOGO RECOGNITION on the OAO
each day, and as well, the association’s annual business
meetings. Symposium WEBSITE with a click through to your
company or product URL. BE SEEN BY DELEGATES as they
visit the new OAO Symposium website for information about
this two-day virtual education event.
OAO VIRTUAL SYMPOSIUM
5
$1,800 ( 7 OPPORTUNITIES AVAILABLE ) $2,500 ( 2 OPPORTUNITIES AVAILABLE )
30-SECOND VIDEO – Showcase your company 2-MINUTE VIDEO – Get on the lunch menu! Showcase
or new product in a 30-second video promotion to be aired your company or new product in a 2-minute video promotion to
during break-times at the OAO Virtual Symposium. Over 600 be aired during the lunch break at the OAO Virtual Symposium.
optometrists will see it! Submit your pre-recorded video to be Be seen by over 600 optometrists! Submit your pre-recorded
added to the virtual program. video to be added to the virtual program.
(A total of seven viewing times slots, four opportunities available (A total of two lunch time opportunities, one each, on Saturday
on Saturday and three opportunities on Sunday) and on Sunday)
$2,000 ( HIGH VISIBILITY – ONLY 3 AVAILABLE )
LOGO RECOGNITION – BE FEATURED
on the OAO Symposium Landing Page for
OAOs Virtual Education April 17-18, 2021 – BE SEEN BY
ALL REGISTRANTS as they enter the 2021 Virtual Education
sessions – over 600 optometrists registered in the first week!
OAO VIRTUAL SYMPOSIUM
6
OAO Year Long
Partnership $2,000/1-hour course
Opportunities LIVE WEBINAR PARTNER
2021 Partner with OAO and host a one-hour live evening webinar to provide key clinical
and practice management education to OAO members. OAO provides a digital list
of attendees, the marketing, registration and, administers the education credits to
Education opportunities optometrists. Following the live session, OAO will post the webinar for view only,
to connect with optometrists along with any handouts and your presentation on the OAO website.
Pick the time that works for you in February, March, May, June, September or October to
Help optometrists succeed as primary host your live webinar, attendance varies based on topic, generally uptake is 80-150+ ODs.
eye health care providers and business
leaders through profession development
$2,500/1-hour course
and continuing education opportunities.
Whether they are in the early years
eLEARNING PARTNER
of their career or more seasoned Work with OAO to develop a one-hour clinical or practice management course that
experienced optometrists, work with may be accessed “On Demand” by optometrists. OAO provides the marketing,
OAO to build an educational experience registration, and, administers the education credits. OAO hosts your course on a
that supports optometrists in both clinical designated portal of the website for easy access for all Ontario optometrists. You
and business practices. provide the course content and speaker, and OAO will do the rest!
OAO YEAR LONG PARTNERSHIPS
7Bi-weekly
Newsletter and $500
eOpportunities INDUSTRY ANNOUNCEMENT
to connect with Have a special announcement or product launch? Take advantage of reaching your
OAO members audience, share your company’s new product or latest research announcement with
OAO members. (Guideline: Industry Announcements can include a graphic, logo
and a brief 6-8 line promotional message.)
In a world of instant news, it is important $1,000
to get your message out quickly and
directly to your audience. INDUSTRY NEWS ARTICLE (Basic)
Have more to say? Use an industry news article to share timely practice or clinical
With an average open rate of 54%, management topics. (Guideline: Publications should include a short 1 or 2 line
introduction followed by a 1,000 word maximum article.)
advertising and submitting articles
in OAOs biweekly newsletter is a
$1,300
guaranteed return on your investment;
get your message out in front of 1700+ INDUSTRY NEWS ARTICLE (Advanced)
Ontario optometrists. Have more news to share with OAO members? For larger industry news articles
that include promotional graphics and pictures this is the ad to go with. Whether
it’s a practice management or clinical topics, share your BIG news article.
(Guideline: Publications should include a short 1 or 2-line introduction followed
by a 1,500 word maximum article plus graphics and pictures.)
OAO YEAR LONG PARTNERSHIPS
8$1,500
INDUSTRY PROMOTIONAL VIDEO
Have more to say and show? This is the way to go! Showcase your company or
new product in a 30 second video. Submit your pre-recorded video and short 2-line
introduction, then be seen by members right in their practice, on their mobile or in
their home office… you really get in the face of ODs this way!
$2,000
INDUSTRY PROMOTIONAL eBLAST (Basic)
Showcase your company or new product in an exclusive e-blast communication to
all OAO members. Feature your logo, a URL to your website and information to
promote your company or product.
Submissions received from partners for $2,500
inclusion in OAO e-communications can
include your logo and a URL to your company INDUSTRY PROMOTIONAL eBLAST (Advanced)
website, and will be accepted on the basis of: Add a 30 second video to your eblast and elevate you presence in the optometric
publications as received, subject to approval community. Submit your pre-recorded video to be added to your message – get in
by OAO, and, on space/time availability. the face of ODs this way!
OAO YEAR LONG PARTNERSHIPS
9WHAT ELSE IS IN IT FOR ME?
10Total up your
company “spend” $5,001 - $7,500 ($1,500 extra value for your ROI)
to see what else you can SILVER PARTNER
get for your investment! Recognition in the 2021 opportunities that you have selected, PLUS
• Logo recognition* in OAO event and Partner Thank
You notices and, where possible, social media channels
UP TO $2,500 (Facebook)
• One complimentary bi-weekly industry announcement
2021 PARTNER • One complimentary bi-weekly (Basic) industry article
Recognition in the 2021 opportunities that you have selected, PLUS
• Logo recognition* in OAO event and Partner Thank
You notices and, where possible, social media channels $7,501 - $10,000 ($3,500 extra value for your ROI)
(Facebook)
GOLD PARTNER
Recognition in the 2021 opportunities that you have selected, PLUS
$2,501 - $5,000 ($500 extra value for your ROI) • Logo recognition* in OAO event and Partner Thank
You notices and, where possible, social media channels
BRONZE PARTNER (Facebook)
• One complimentary bi-weekly industry announcement
Recognition in the 2021 opportunities that you have selected, PLUS
• One complimentary bi-weekly (Basic) industry article
• Logo recognition* in OAO event and Partner Thank
• One complimentary (Basic) e-blast notice to OAO
You notices and, where possible, social media channels
membership
(Facebook)
• One complimentary bi-weekly industry announcement
WHAT ELSE IS IN IT FOR ME?
11$10,001 - $15,000 ($4,000 extra value for your ROI)
PLATINUM PARTNER
Recognition in the 2021 opportunities that you have selected PLUS
• Logo recognition* in OAO event and Partner Thank You notices and, where
possible, social media channels (Facebook)
• One complimentary bi-weekly industry announcement
• One complimentary bi-weekly (Basic) industry article
• One complimentary (Advanced) e-blast notice to OAO membership
includes link to 30 sec video
$15,000 ++ ($6,300 extra value for your ROI)
PLATINUM PLUS PARTNER
Recognition in the 2021 opportunities that you have selected PLUS
• Logo recognition* in OAO event and Partner Thank You notices and, where
possible, social media channels (Facebook)
• One complimentary bi-weekly industry announcement
• One complimentary bi-weekly (Advanced) industry article
• One complimentary (Advanced) e-blast notice to OAO membership
*Logo recognition - Your company logo
includes link to 30 sec video
size and placement will be based on
• One complimentary live webinar
partnership investment level.
WHAT ELSE IS IN IT FOR ME?
12OAO Symposium
and InfoMart
2022 and 2023 OAO 2022 Symposium and InfoMart
Friday April 1, 2022 to Sunday April 3, 2022
IN PERSON
at the Scotiabank Convention Centre, Niagara Falls
Note: Tradeshow will be on Friday April 1, 2022,
with move in on Thursday March 31, 2022
OAO 2023 Symposium and InfoMart
Friday March 31, 2023 to Sunday April 2, 2023
at the Sheraton Centre Toronto Hotel
Note: Tradeshow will be on Saturday April 1, 2023, with
move in on Friday March 31, 2023
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