News UK travel update 08/03/21
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News UK travel update 08/03/21
Welcome to News UK With the roadmap to a return to normality now set out, here at News UK we are going to continue to sharing the latest trends and analysis to give you as much information as possible as we navigate the coming weeks and months back to normal life. One thing that we can be sure of is a huge pent up demand from Brits to get travelling again, with holidays consistently topping the list of the most desired activities to be spending on once they can. This is backed up in our latest research that we will be sharing with you very soon. In the meantime, please do let us know if you have any questions or information requests.
Editor’s letter Lisa Grainger Deputy Editor, The Times LUXX + Travel Editor Greece is definitely the word right now. My inbox is deluged with information on new Greek hotels, new Cycladean villas, even new tour operators specialising in Greek trips (who would have thought that a new operator would launch during a pandemic?) That’s because not only has its government been forward thinking – and regularly communicates about how to open Greece’s borders. But they have started to inoculate single islands, so that tourists can feel pretty secure as they enjoy their first Mediterranean holiday for a year. A second note of optimism is from African specialists, who report that UHNWI are starting to go back to the continent, often travelling by private jet and taking over entire camps. As I write, a group of ten American women are in Kenya, celebrating International Women’s Day and travelling around the country to meet inspirational local women and see conservation projects which the women will (hopefully) fund through their philanthropic foundations. All women were vaccinated and tested before they left, and all of the staff who might come into contact with them are regularly tested too. So there are green shoots – which right now is just what we need.
Times Travel
content
Following the announcement of the roadmap last
week, all eyes turned to what holidays this summer will
look like. Top 5 most read travel articles last week:
The most viewed article covered off the best deals for
1. The great escape: the best deals for May
May half term which suggests readers are looking for
half-term
last minute deals.
2. Safari in style at Kenya’s most eccentric
Quite a varied mix of articles this week for engagement retreat
with safari, apres ski and upmarket hotels. 3. Anyone for Greek mythology with their
apres-ski?
Naturally our impressive competition made it into the 4. The upmarket hotels pivoting in order to
top 5 too. open up early
5. Win a luxurious break for two in the Algarve,
with the Magnolia Hotel at Quinta do Lago
Sun Travel
content
Readers were flocking to the article around
suggesting holidays to Greece will be open for
Top 5 most read travel articles last week:
summer as early as May 14.
Readers showed high levels of engagement with the 1. Greece to open for holidays by May 14
domestic focused articles showing this is still at the 2. Go Wild Calls for ‘wild camping’ caravans and
forefront of readers minds. motorhomes to be banned this summer
3. Girls on tour, girly group breaks at UK holiday
The threat of £200 fines caught tracking with our parks and cottages
readers too. 4. Kinky sex-themed hotels in Britain
5. All Brits travelling abroad from today face
£200 fines unless carrying new travel
declaration form
Weekly travel
search term trends
When looking at the most significant Google search
trends last week, we could see a couple of clear Notable search increases last week:
themes.
- Cruise around Mull (Breakout)
There was a significant uplift in people looking at - Inner Hebrides cruise (Breakout)
summer 2021 holiday plans with cruise and - P&O Staycation cruises (4400%)
specifically domestic cruise searches. - UK Staycation ideas (2350%)
- Kuoni UK breaks (1950%)
- Romantic getaways near me (450%)
- Cyprus holidays 2021 (350%)
- Treehouse stays (250%)
- Seychelles holidays (80%)
Fly Out To Help Out
For one week only, we’ll be giving exclusive Sun
offers to millions of holiday lovers from 24th April.
We are offering selected partners the opportunity to
work with The Sun on a “blended partnership” basis.
Alongside heavily reduced rates for commercial
activity, we will accept commission on any bookings
made that week as a result of your activity.
Teaser starts: 10th April
We will issue you with a dedicated, trackable phone
Launch date: 24th April
number and an exclusive Sun discount code that
End date: 1st May
consumers will use to redeem any offers.
Cost: from £10k - please ask for more information
Cruise supplement
– 11th April
Following the successful return of The Sunday Times
cruise supplement in January, we are delighted to
announce our next edition will be published on
Sunday 11th April.
Editorial will include the following:
• The latest cruise news
• A roundup of the 20 best expert-led cruises
• New ships and voyages on the Mekong and Nile
• Q&A with Cruise Editor Sue Bryant answering
our readers most popular questions
To find out more and book, please get in touch.
STYLE unveils new look With a reach of 3.2 million STYLE is the ultimate authority, delivery fashion, beauty and lifestyle content with with and personality. Our Big Fashion issue was published this weekend which unveils a new look for STYLE. Throughout the past year our circulation has remained buoyant, and our audience are accessing our team and content in new ways: 23,000 households signed up for our home delivery service, and our Times+ members have been able to connect with our editors in their homes via our series of exclusive events.
Reader Survey Results Coronavirus insight: What are our readers’ plans and attitudes towards holidays for 2021? We are pleased to announce that we have our results back from the The Times, Sunday Times & The Sun reader survey. We are more than happy to arrange meetings to take you through the insights we have found. Please email newsuktravel@news.co.uk to arrange this.
Thank you Get in touch: newsuktravel@news.co.uk
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