NATURE IS WAITING FOR YOU - Spring & Summer 2019 - Fjällräven Press Room
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PR E S S K I T
Spring & Summer 2019
NATURE
IS WAITING
FOR YOU
Spring & Summer 2019
NATURE IS WAITING FOR YOU
A light breeze skims the lake’s emerald surface. Dappled the start of any good adventure. Whether it be a day hike
sunlight twinkles through broad-leaved trees. Clouds close to home or a week long expedition in a remote wil-
paint abstract shapes over lowland moors as they scud derness, your backpack allows you to carry all you need
overhead. Snow glistens like diamonds on the highest (and sometimes even a few little luxuries) with you. It’s the
peaks. Infinite waves roll incessantly onto the shore. This starting point for your best memories in the outdoors and
is nature, just doing its thing. As it has been for millennia. due to its versatility and durability, a Fjällräven backpack
And it’s waiting for you. can be your travel companion, shopping assistant and it
It was this idea of nature waiting to be explored and can even carry your home in nature.
experienced, that enticed Fjällräven founder, Åke Nordin, To ensure it covers all activities, landscapes and weather
out into its embrace as a boy. He trekked regularly in the conditions, for 2019 Fjällräven is introducing new styles
varying landscapes of central and northern Sweden. He into its Bergtagen (mountaineering) and Keb (technical
loved the mountains, the lowlands, the forests and the trekking) collections as well as a series of daypacks under
coast. While he never sought to tame or conquer nature, the name Ulvö.
he liked to be comfortable. He became frustrated by the Just as important as the new products is the material
lack of functional equipment available in the 1950s. Ev- they’re made from. Bergshell is yet another sustainable
erything was too heavy, bulky or awkward. At the same fabric Fjällräven is adding to its range. Made from 31%
time, nature was calling to him. He wanted to travel recycled nylon, it reduces Fjällräven’s dependency on
further, deeper and longer, carrying all his gear on his non-renewable resources and its use of energy and water.
back. But his backpack consistently failed him. Rather The material is waterproof, hardwearing and tough, but
than waiting for the outdoor industry to improve the remains soft to the touch. Fjällräven’s recognisable DNA
backpacks of the time, Åke created his own. His v-shaped runs right through Bergshell.
design, complete with supportive wooden frame wasn’t This DNA, Fjällräven’s very identity, is defined by its
just a comfortable, light, swallow-all-gear backpack. passion for thoughtfully and sustainably creating products
It was the start of something much greater: Fjällräven. that make nature safer, more comfortable and accessible.
Fjällräven has returned to this point, to where it all This season’s collection is no exception. So what are you
started: backpacks. This is because backpacks aren’t just waiting for? Nature is out there, ready to be explored.
the start of Fjällräven’s journey as a company; they are
fj ä l l r ä v e n ’ s e n v i r o n m e n ta l s y m b o l s (r e a d m o r e a t f j a l l r a v e n . c o m)
Recycled PFC-free impregnation Organic Climate compensated
Spring & Summer 2019
Fjällräven launches new abrasion-resistant
waterproof material made from recycled nylon
In keeping with its goal to become the most premium and Because of these specific functional qualities, Fjällräven is using
sustainable global outdoor brand, Fjällräven has added a Bergshell to create a variety of new backpacks and bags. The
waterproof, extra hardwearing, eco-friendly material to its Bergtagen Backpack is designed specifically for mountaineering,
collection. Bergshell is made from recycled nylon that is Global so it’s highly adaptable. It has a removable fsc-certified wooden
Recycled Standard certified. Not only does this circular economy frame, a detachable top-lid and hip belt and it’s hydration-system
thinking keep post-production nylon in use, it also reduces compatible. It comes in two back lengths: small/medium and
Fjällräven’s dependency on non-renewable resources and its medium/large; and it boasts ice axe fixing points, daisy-chain
usage of energy and water. webbing for attaching extra gear and ski carrying side straps.
Aside from these noteworthy sustainability credentials, So whether you want a lightweight daypack for a summit push
Bergshell is packed with functional benefits too. It is completely or a more sturdy, roomy solution for multi-day backcountry
waterproof (10,000mm) thanks to a white tpu laminate on the traverses – on foot or skis – this is the only pack you’ll need.
backside, preventing water penetration. But the most exciting Fjällräven is finally adding larger trekking backpacks to its
development is the flat ripstop construction. Conventional ripstop popular Keb range. The Keb Backpack will come in both 52 litre
fabrics have an uneven surface with the ripstop threads taking and 72 litre versions. Like the Bergtagen Backpack, the Keb
bumps and scuffs first as they are slightly raised. This protects Backpack has an fsc-certified wooden frame, loads of gear
the filament yarn beneath, but wears out the ripstop threads. attachment solutions and it’s hydration-system compatible. This
However, with Bergshell’s innovative flat ripstop construction, pack is designed with longer trekking trips in mind, so it has an
abrasion is spread evenly over the entire surface of the fabric, advanced attachment system complete with strong steel hooks
considerably increasing the amount of abrasion it can withstand. and quick-release functionality to carry all the gear you need –
Furthermore, Fjällräven has combined a filament yarn in the even skis for alpine touring. With that in mind, all features are
ripstop with an air-textured yarn in the base. Smooth filament designed for gloved hands, so un-zipping both small and large
yarn has a high tear strength, but lower abrasion resistance. compartments on the fly is just as quick and straightforward in
However, when combined with air-textured yarn, which has winter as it is in summer.
a fuzzy surface offering greater abrasion resistance but lower With Ulvö, Fjällräven is making its daypack collection even
tear strength, a material that blends the best of both worlds is more versatile. The Ulvö range includes a daypack in two sizes
created. Bergshell has both high abrasion resistance and high (17 litres and 23 litres); a 23 litre rolltop day pack and a hip pack
tear strength. (also in two sizes: large and medium). The daypacks are sur-
“Our goal when we started developing Bergshell was to create prisingly spacious; there’s even room for a 15" laptop. While the
a waterproof fabric with clear Fjällräven dna,” explains Niklas hip packs are perfect for storing valuables or gear that you want
Kull, hardware designer at Fjällräven. close at hand. Like the name suggests, they can be worn around
“It had to be durable, particularly in terms of abrasion the hips. Alternatively, you can sling them over your shoulder.
resistance. From a distance it has a smooth, matt look. But
if you look closely and move the bag around, that’s when the
magic happens. Depending on how the light hits the materi-
al, you see the threads crisscrossing in different directions.”
The new backpacks will be available online and in stores in spring 2019.
In 1960, Åke Nordin founded men and women as well as backpacks, tents and sleeping bags. High resolution product images:
Fjällräven in his basement in the Fjällräven prioritises acting responsibly towards people, animals www.press.fjallraven.com
town of Örnsköldsvik in northern and nature and and encourages and sustains public interest in the For more information please contact:
Sweden. Today the company’s outdoors. The company is the initiator of two popular outdoor Philipp Kloeters, +49 8139 8023-21
timeless, functional and durable outdoor equipment enjoys a events, F
jällräven Classic and Fjällräven Polar, which attract philipp.kloeters@fjallraven.se
global presence and can be found in over 30 countries. Fjällräven’s thousands of participants every year. www.fjallraven.com
product range comprises outdoor clothing and accessories for
b e r g ta g e n
Bergtagen 38
Through long post-trip discussions with the Swedish Mountain Guide Association and its own in-house
tests and field trips, Fjällräven has now created an advanced mountaineering backpack. Bergtagen 38 is
for dawn summit pushes when conditions require a light, stripped-back pack where only essentials apply.
It’s for the ascent through, up and over the treeline to basecamp, with bivy gear packed securely. It’s for
long days traversing at high altitude when the unexpected is expected and you need to your gear at hand.
BERGSHELL
Mountain Blue 570
Bergtagen 38 M/L / Bergtagen 38 S/M
23201 / 23200
Material*................ Bergshell: 400D 100% polyamide
Height..................... 56 cm / 54 cm
Width....................... 29 cm / 28 cm
Depth...................... 18 cm / 17 cm
Volume................... 38 L
Rain Cover........... Included
Weight.................... 1 600 g / 1 540 g
Hokkaido Mountain
Orange Blue
208 570
*) Contains non-textile parts of animal origin
keb
Keb 72 / 52
From lowlands to highlands, nature is waiting to be explored. And with the new Keb Backpack you can
carry all you need to basecamp with ease, thanks to a range of adventure-specific details. Spending a
few days in the spring-time wilderness has never been so doable.
/ BERGSHELL
Storm/Dark Navy 638-555
Keb 72 W / Keb 72 / Keb 52 W / Keb 52
27345 / 27343 / 27344 / 27342
Material*.................G-1000® HeavyDuty Eco S:
65% polyester, 35% cotton.
Bergshell: 400D 100% polyamide.
Height......................73 cm / 62 cm
Width........................27 cm / 26 cm
Depth.......................24 cm / 21 cm
Volume....................72 L / 52 L
Rain Cover............Included
Weight.....................2 750 g / 2 260 g
Women Men
Lava/Dark Black/ Storm/ Black/ Storm/ Olive/
Lava Black Dark Navy Black Dark Navy Deep
335-344 550 638-555 550 638-555 Forest
662-630
*) Contains non-textile parts of animal origin
u lv ö
Ulvö 23
As better weather approaches, nature calls ever louder. The new Ulvö range is designed to make
trips to the outdoors even more simple and straightforward. Whether kayaking or sailing or
drenched by a sudden shower during the daily commute, the Ulvö range offers practical protection
for your camera, phone and lunch.
BERGSHELL
Laurel Green 625
Ulvö 23
23301
Material*................ Bergshell: 400D 100% polyamide
Height..................... 45 cm
Width....................... 28 cm
Depth...................... 12,5 cm
Volume................... 23 L
Weight.................... 650 g
Red Gold Black Mountain Laurel
171 550 Blue Green
570 625
*) Contains non-textile parts of animal origin
u lv ö
Ulvö Hip Pack Large/Medium
For outings where you want to carry as little as possible, Ulvö Hip Pack offers convenient storage in a
compact format. Fjällräven’s new durable Bergshell fabric in recycled nylon keeps unexpected showers
out and there’s a reflective logotype for added visibility. The main compartment is complemented by
an outside security pocket against your body. Perfect for short hikes and travelling.
BERGSHELL
Black 550
Ulvö Hip Pack Large / Medium
23166 / 23165
Material*................ Bergshell: 400D 100% polyamide
Height..................... 15 cm / 12 cm
Width....................... 37 cm / 28 cm
Depth...................... 12 cm / 10 cm
Volume................... 4 L / 2 L
Weight.................... 200 g / 150 g
Large Medium
Black Mountain Laurel Red Gold Black Mountain Laurel
550 Blue Green 171 550 Blue Green
570 625 570 625
*) Contains non-textile parts of animal origin
u lv ö
Ulvö Rolltop 23
Fjällräven’s new waterproof Bergshell fabric and taped seams make this daypack a safe bet in even
the most persistent rain. The roll-top closure stops water from getting inside and the padded sleeve
provides safe storage for your laptop. There’s a small loop for a bike lamp on the front and the logo
is reflective. Perfect for light hikes, travelling and everyday missions.
BERGSHELL
Red Gold 171
Ulvö Rolltop 23
23311
Material*................ Bergshell: 400D 100% polyamide
Height..................... 43 cm
Width....................... 26 cm
Depth...................... 12 cm
Volume................... 23 L
Weight.................... 650 g
Red Gold Black Mountain
171 550 Blue
570
*) Contains non-textile parts of animal origin
Spring & Summer 2019
Fjällräven announces The Arctic Fox Initiative
to support projects that give back to nature
Fjällräven is expanding the scope of its support of led by Professor Anders Angerbjörn. Anders’s research
good causes with the Arctic Fox Initiative. The new has helped shed light and – together with funding from
programme will use funding from the sale of selected Fjällräven – awareness on the plight of the Scandina-
products to back projects that protect and preserve vian arctic fox with many positive effects. Fjällräven
flora, fauna and outdoor life. Fjällräven’s social media hopes its Arctic Fox Initiative can bring about similar
followers will pick from a shortlisted collection to positive change in other areas too.
decide which project(s) receive funding. “Since the 1990s we’ve been involved in different
Starting with its founder, Åke Nordin, and spread- projects that support the arctic fox and we’ve learned
ing to its employees, its events and, of course, its that climate change is part of the challenge threatening
clothing and equipment, Fjällräven has always had our namesake. So for us it has become a symbol for
a deep respect for nature. Part of its commitment to doing our bit to preserve nature. We figured that we
leaving “base camp” – whether taken literally at one can do a lot, but together we can do even more,” says
of its Classic trekking events or metaphorically as a Christiane Dolva, Fjällräven’s head of sustainability.
symbol for planet earth – in the condition it found it “This is why we started the Arctic Fox Initiative, to
(or better), the Swedish outdoor brand has supported expand the scope of projects we support and to have
people and projects that take care of nature or promote it as an umbrella for all our efforts in keeping nature
an outdoor lifestyle. in business for generations to come.”
The most notable is the Save The Arctic Fox project. In The first products to support this new initiative
1994 it began supporting research into its Scandinavian will be three special-edition Kånken backpacks, two
namesake (Fjällräven means arctic fox in Swedish) with unique artist-designed prints and a third with
through a team of scientists at Stockholm University, rainbow-coloured detailing.
In 1960, Åke Nordin founded men and women as well as backpacks, tents and sleeping bags. High resolution product images:
Fjällräven in his basement in the Fjällräven prioritises acting responsibly towards people, animals www.press.fjallraven.com
town of Örnsköldsvik in northern and nature and and encourages and sustains public interest in the For more information please contact:
Sweden. Today the company’s outdoors. The company is the initiator of two popular outdoor Philipp Kloeters, +49 8139 8023-21
timeless, functional and durable outdoor equipment enjoys a events, F
jällräven Classic and Fjällräven Polar, which attract philipp.kloeters@fjallraven.se
global presence and can be found in over 30 countries. Fjällräven’s thousands of participants every year. www.fjallraven.com
product range comprises outdoor clothing and accessories for
Spring & Summer 2019
Swedish artists create two special edition
Kånken backpacks
After Kånken was officially designated as craft art a Arctic Fox Initiative, a fund that will support projects
few years ago by Svensk Form, Fjällräven thought it that protect and preserve flora, fauna and outdoor life.
high time to celebrate this achievement in style. It’s Cecilia Heikkilä is a graphic designer who, among other
doing so with the launch of two special edition Kånken things, has written and illustrated children’s books.
backpacks. Swedish artists, Cecilia Heikkilä and Erik Nature and animals are synonymous with her work
Olovsson, were commissioned to design unique prints and her “Fable” design is influenced predominantly
representing their personal connections to nature by Nordic nature.
combined with a touch of Kånken playfulness. “To me, the forest and nature are places for unpre-
Kånken started life in 1978 as a practical solution dictability and coincidence, in both a dangerous and
to a pressing problem. Back troubles were spreading beautiful way. But I believe that the closer we come
across Sweden and not just among adults, but children to nature, the more we want to protect it. This is what
too. This worried Fjällräven founder Åke Nordin. So inspired my pattern for Kånken Art,” says Cecilia.
he decided to find a solution. And it was Kånken. “When Fjällräven asked me to collaborate, I immedi-
A simple backpack with space for two A4 binders ately said yes. The goal of The Arctic Fox Initiative lies
and a pencil case it made carrying school gear easier so close to my heart and I’ve always loved Fjällräven,
and more comfortable. Over the years Kånken has so I’m proud and happy to contribute.”
become more colourful (there are now more than 50 Erik Olovsson is also a designer working within
colour combinations), and more varied, with differ- the fields of product, furniture and graphic design.
ent sizes and materials (including Re-Kånken, made He runs his own studio in Stockholm, aiming to
from recycled plastic bottles); but the basic shape and have an intuitive and experimental starting point
effortless simplicity hasn’t changed. That, along with for his projects.
its history, has helped catapult it to global success. “Kånken was always around when I was growing
It has now become more than just a backpack. It’s up and it’s deeply rooted in my childhood. So it’s been
an extension of the wearer’s personality. It’s photo- an honour and interesting challenge to work on this
graphed, graphically recreated in art and used as a project,” says Erik.
styling accessory. So when it was protected by Svensk “I have many memories hiking in the mountains
Form (The Swedish Society of Crafts and Design) with my family when I was a kid. To experience the
as a piece of art, part of Swedish cultural history, shifting landscape and the ever-changing weather
Fjällräven felt it was only natural to run a competition that created new sceneries in front of us was some-
on social media encouraging Kånken wearers to share thing grand and meaningful to me. My Kånken Art
their Kånken Art. is an abstract way of describing the layers of nature
“We were blown away by the results,” says Sarah connected to my own memories of the mountains.”
Benton, Fjällräven’s social media manager. “Kånken has been used as a canvas by many of
“Not only was the level of art contributed way our fans for years,” explains Henrik Andersson, head
beyond our expectations, we also saw the passion of innovation and design at Fjällräven. ”Inspired by
surrounding Kånken.” this, we decided to launch Kånken editions with
That, along with the designation as art by Svensk original art from some of our favourite creatives. It
Form, is why Fjällräven commissioned Erik and adds a nice expression to the Kånken packs and we’re
Cecilia to produce Kånken Art prints. Furthermore, happy connecting them to the Arctic Fox Initiative.”
one per cent of the proceeds from the sale of these
special edition Kånkens will go to Fjällräven’s new
In 1960, Åke Nordin founded men and women as well as backpacks, tents and sleeping bags. High resolution product images:
Fjällräven in his basement in the Fjällräven prioritises acting responsibly towards people, animals www.press.fjallraven.com
town of Örnsköldsvik in northern and nature and and encourages and sustains public interest in the For more information please contact:
Sweden. Today the company’s outdoors. The company is the initiator of two popular outdoor Philipp Kloeters, +49 8139 8023-21
timeless, functional and durable outdoor equipment enjoys a events, F
jällräven Classic and Fjällräven Polar, which attract philipp.kloeters@fjallraven.se
global presence and can be found in over 30 countries. Fjällräven’s thousands of participants every year. www.fjallraven.com
product range comprises outdoor clothing and accessories forkånken art
Kånken Art Laptop / Kånken Art / Kånken Art Mini
Kånken Art is what you get when you invite artists to express their relationship with nature using a
Kånken backpack as their canvas. This year, we’re proud to introduce Erik Olovsson and Cecilia Heikkilä,
two fantastic young creatives, both with their own unique form of expression. Erik’s Summer/Spring
Landscape and Cecilia’s Blue/Green Fable are beautiful new members of the Kånken Family. These
special edition Kånkens are also part of the Arctic Fox Initiative.
Blue Fable 975 Summer Landscape 970
Kånken Art Laptop 17" / 15" / 13" Kånken Art / Kånken Art Mini
23614 / 23613 / 23612 23610 / 23611
Material*.................G-1000® HeavyDuty Eco S: Material*.................G-1000® HeavyDuty Eco S:
65% polyester, 35% cotton 65% polyester, 35% cotton
Height......................43 cm / 40 cm / 35 cm Height......................38 cm / 29 cm
Width........................30 cm / 28 cm / 25 cm Width........................27 cm / 20 cm
Depth.......................18cm / 16 cm / 16 cm Depth.......................13 cm / 13 cm
Volume....................20 L / 18 L / 13 L Volume....................16 L / 7 L
Weight.....................550 g / 500 g / 450 g Weight.....................400 g / 320 g
Summer Spring Blue Fable Green Summer Spring Blue Fable Green
Landscape Landscape 975 Fable Landscape Landscape 975 Fable
970 971 976 970 971 976
*) Contains non-textile parts of animal originkånken rainbow
Kånken Rainbow
Nature doesn’t judge – and with the rainbow being a symbol for diversity, openness and equal
rights, we think it perfectly captures the spirit of outdoor life. Kånken Rainbow celebrates every
individual’s freedom to express yourself, and for each backpack sold 1% of proceeds is donated to
projects within our Arctic Fox Initiative. A special edition pack with all that great Kånken love,
and a bit more.
VINYLON F
Deep Blue/Rainbow Pattern 527-907
Kånken Rainbow / Kånken Rainbow Mini
23620 / 23621
Material*.................Vinylon F: 100% vinylal
Height......................38 cm / 29 cm
Width........................27 cm / 20 cm
Depth.......................13 cm / 13 cm
Volume....................16 L / 7 L
Weight.....................300 g / 220 g
Deep Blue/ Purple/
Rainbow Rainbow
Pattern Pattern
527-907 580-907
*) Contains non-textile parts of animal originYou can also read
