AGRICULTURAL THE NEW ZEALAND - The New Zealand ...
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THE NEW ZEALAND
AGRICULTURAL
SHOW 2021
WEDNESDAY 10 TO FRIDAY 12 NOVEMBER
TRADE
INFORMATION
PACK
Everything you need to know about exhibiting,
generating leads, closing sales and promoting
new products.
NOVEMBER, 2021
WEDNESDAY THURSDAY FRIDAY
10 th
11 th 12th
Dear Trade Exhibitor,
We heard you, we understand that times have been tough and are now mixed. The realities of 2020 and the
uncertainty of 2021 lead us to make the following decisions for our 2021 Show.
1. Cash flow is king and as such we have enabled your business to pay over three instalments between now
and the Show in November 2021 (Deposit due by 28 Feb 2021, 2nd instalment by 31 May 2021 and final
instalment by 31 August 2021).
2. Pricing needs to remain the same across the Show. Whilst individual sites may differ slightly we are
planning our show on revenues not increasing in 2021 and therefore keeping trade site costs restrained.
3. Selling products or generating new leads will be critical for you in 2021 and as such we have already begun
to build our branding position and ensure there is a critical focus on increasing visitors through the Show and
giving them an amazing experience so they spend with you.
We welcome Trade Site applications for the New Zealand Agricultural Show 2021 from 26th November 2020. All
information outlining site options and a pricing guide can be found over the coming pages.
CHOOSING A SITE
ALL SITES INCLUDE:
Site options include themed feature pavilions such
as the Retail Pavilion and Food Pavilion. There are Exhibitor Site;
also a large number of outdoor locations for the Inclusion in Trade Exhibitor List in the Official Guide*,
related signage and on the Show website.
effective promotion of your products and services.
* Site applications and full fees must be received by 31 August
These include Retail, Home & Garden, The Wine, 2021 to be included in the Official Guide.
Beer & Cider Village, Education, Eco & Electric Area,
Agriculture/Farm Machinery Motor Vehicles, Boats and ALL SITES DO NOT INCLUDE:
much more!
Power; Flooring; Hire equipment.
REPEAT BOOKINGS Suppliers details will be provided in your Confirmation Pack.
Each year, current exhibitors (2019/2020 Exhibitors) Note: A surcharge applies for Premium & corner sites.
have the first right to renew or change their current
site. You have until 26th February 2021 to reapply.
NEW EXHIBITORS
From 3rd May 2021 once all current exhibitors have
Any questions? Contact the
sites allocated, we start allocating the remaining sites
New Zealand Agricultural Show
to new exhibitors who have paid a deposit. All new Management Team:
exhibitors can apply for a trade site when applications
are open. Sites will be allocated on a first in first served
basis and priority is given to those who have paid a Debbie Hawker, Sales Manager :
deposit. p: 03 343 3165 e: debbie@theshow.co.nz
Geoff Bone, Event Director:
EASY 3-PAYMENT SYSTEM
p: 03 343 2101 e: geoff@theshow.co.nz
1 - Deposit $350 inc GST due 28th Feb 2021
2 - Half of the remaining balance due 31st May 2021 Julie Lee, Event Manager :
3 - Final balance due 31st August 2021 p: 027 739 1832 e: jules@theshow.co.nz
ALL EXHIBITORS
All applications and site fees must be paid by 31st
August 2021. Applications and exhibitors who make
payment after this date will miss the deadline to be
included in the Official Show Guide, which is distributed
to Canterbury households in late October and handed
out at the entrance to the Show.
A map of the Showgrounds and a detailed description
of the various site options start from page 3.
2
DAIRY
MARQUEE
K
UBB
HAZLETT
BAR FARMYARD G
L
INDOOR
R INNOVATION
ALPACA HUB
DISPLAY INDOOR
3
Horse Marshalling
(No public access) INDOOR M F
I
Retail
Pavilion J
N IND C
O OR
WINE, BEER
WOOL & FIBRE & CIDER VILLAGE FOOD
DISPLAY E
Q PREMIER HIRE
P DEMO KITCHEN
AR
E
NA
B
O
I ISAAC 2
UB SA
LI AC DAY PARKING HOME &
C G MIGHTY MIX
PA AT GARDEN DOG TRIALS H
RK E COURTYARD D
IN
G PICNIC &
ENTERTAINMENT
ZONE
BBQ MEAT
LAKE GATE
HISTORIC COMPETITION
PUBLIC PARKING MACHINERY
A
www.theshow.co.nz
RETAIL SHOPPING AREAS
THEMED SITE
OPTIONS
HOME & GARDEN COURTYARD AREA
(OUTDOOR AND COVERED SITES)
Includes products, ideas and displays for entertaining, decorating
or landscaping and so much more!
Located on Macfarlane Avenue, ideally positioned between the
Woodchopping and Mighty Mix Dog Trials Arena, in a premium
location directly in front of the Lake Turnstiles which is the main
visitor entrance to the Showgrounds.
SITE SPECIFICATIONS
• Available in increments of 6m x 6m, 5m x 10m, 10m x 10m sites
• Sites HG13-HG17 3m x 3m marquee supplied sites
• Ground Surface: Grass
• Power additional, order form available on our website early 2021
HOME & GARDEN COURTYARD PRICING
All prices exclude GST.
Outdoor Site Price Outdoor Area
SUPPLIED MARQUEE SITES
Up to 35m 2
$1,120 Home & Garden
8x5 & 6x10 $1,511 Home & Garden Size Price Covered Area
10x10 $2,336 Home & Garden 3x3 $1,366 Home & Garden Courtyard
10x15 $2,921 Home & Garden 3x6 $1,645 Home & Garden Courtyard
WINE, BEER & CIDER VILLAGE PRICING
(COVERED SITES)
Located on the ever popular Village Green, this area showcases
wineries, craft beers & cider from across our beautiful country.
With the choice of many a tipple to keep Show visitor’s thirsts WINE, BEER &
quenched and a courtyard seated area in a prime location
with viewing to our main stage, this is a great location to enjoy
CIDER VILLAGE
entertainment from some of New Zealand’s top musical talent. MAIN STAGE
SITE SPECIFICATIONS
J6 J5 J4 J3
• Available in increments of 3m x 3m or 6m x 3m marquee
supplied sites
• Ground surface: Grass
• Seating and theming is provided to further enhance
this space
• Power additional, order form available on our website early 2021.
WINE VILLAGE PRICING
Total price includes a marquee (supplied and installed) . All prices
exclude GST. J7 J8 J9 J10
Size Price Covered Area
3x3 $1,366 Wine Village
6x3 $1,645 Wine Village
4
FOOD PAVILION
(INDOOR SITES)
Providing a space for the showcase of top produce, tasty tipples SITE SPECIFICATIONS
and indulgent treats, the Food Pavilion is a must-visit spot for • Available in increments of 3m x 3m or 6m x 3m
Show visitors. Along with offering bountiful options to satisfy • Surcharge for corner sites
appetites built after a day of walking around the Showgrounds, • Fully walled space with black velcro receptive
the Pavilion also houses the Premier Hire Demo Kitchen, with partitioning (2.3m height)
demonstrations from the country’s top chefs daily throughout • Overhead signage supplied
the Show and a display of winning wines from the South Island’s • Overhead lighting supplied
largest wine competition. The Food Pavilion entrance is located • Ground Surface: Grass
on Robinson Street, directly across from the Wine, Beer & Cider • Power additional, order form available on our website early 2021.
Village, within close proximity to the Main Stage on the Village
Green.
Indoor Site Square Meters Price Partitions
FOOD PAVILION PRICING
Total price includes a marquee (supplied and installed) 3x3 9 $1,641 Included
and storage area. All prices exclude GST. 3x3 Corner 9 $1,947 Included
6x3 18 $3,226 Included
6x3 Corner 18 $3,561 Included
FP1 FP2 FP3 FP4 FOOD PREP FP5 FP6 FP7 FP8 FP9 FP10 FP11 FP12 FP13 FP14 FP15
AREA
FP16
NZ FP41 FP40
PREMIER HIRE FP39 FP38
AROMATIC FOOD HALL
DEMONSTRATION
WINE
KITCHEN
DISPLAY FP34 FP35 FP36 FP37
FP17
FP33 FP32 FP31 FP30 FP29 FP28 FP27 FP26 FP25 FP24 FP23 FP22 FP21 FP20 FP19 FP18
5RETAIL PAVILION (INDOOR SITES)
A permanent building housing over 100 exhibitors, located in the heart of the Showgrounds on the corner of Northcote Drive and
Macfarlane Avenue, alongside the Main Arena. The Retail Pavilion showcases everything from product sales to services and innovation
to travel destinations and more! Due to popular demand and the cancellation of our last Show, 2021 will be the first year we will look at
introducing an Eco, Electric & Innovation Aisle.
SITE SPECIFICATIONS
• Available in increments of 3m x 3m, 6m x 3m or 9m x 3m
• 10% surcharge for corner sites Indoor Site Square Price Partitions
• Fully walled space with black velcro receptive Metres
partitioning (2.3m height) 2x3 6 $875 Included
• Lighting: General overhead lighting
• Ground surface: Firm compacted surface (sand & clay mixture)
3x3 9 $1,145 Included
• Aisles: Portafloor flooring (grey) 3x3 Corner 9 $1,237 Included
• Power additional, order form available on our website early 2021.
• Sites T1 T32, T120 & D, are designated Fire Warden Sites 6x3 18 $2,178 Included
that will be required to attend an induction. Fire Warden Sites 6x3 Corner 18 $2,364 Included
will receive a 10% discount on their site fee for their assistance.
9x3 27 $3,189 Included
RETAIL PAVILION PRICING
All total prices include partitions between sites (supplied and
installed). A surcharge applies for corner sites (refer to plan).
SEATING
T32 T55 K T76 T99 L T120
T11 T33 T54 T77 T98 T121
T141
FOOD
T56 T75 SITE
T12 T31 T34 T53 T78 T97 T100 T119 T122 T142 T161
T10
T13 T30 T35 T52 T57 T74 T79 T96 T101 T118 T143 T160
T9 T123 T140
COFFEE
T14 T29 T36 T51 T58 T73 T80 T95 T102 T117 T124 T139 T144 T159
T8
T7 T15 T28 T37 T50 T59 T72 T81 T94 T103 T116 T125 T138 T145 T158
T6 T16 T27 T38 T49 T60 T71 T82 T93 T104 T115 T126 T137 T146 T157
T5 T17 T26 T39 T48 T61 T70 T83 T92 T105 T114 T127 T136 T147 T156
T162
T4 T18 T25 T40 T47 T62 T69 T84 T91 T106 T113 T128 T135 T148 T155
T163
T3 T19 T24 T41 T46 T63 T68 T85 T90 T107 T112 T129 T134 T149 T154
T164
T2 T20 T23 T42 T45 T64 T67 T86 T89 T108 T111 T130 T133 T150 T153
T165
T1 T21 T22 T43 T44 T65 T66 T87 T88 T109 T110 T131 T132 T151 T152
T166
ENTRANCE
/EXIT
J INFO
H G F E D C B A
SITE ENTRANCE
/EXIT
ENTRANCE
/EXIT
SPECIAL
EMERGENCY EXITS ONLY
NORTHCOTE DRIVE
6OUTDOOR
SITE OPTIONS
Outdoor Pricing:
General trade space is located throughout the Showgrounds.
We have 5 hectares covering equestrian products, fashion, retail,
education, motor vehicles, boats, farm machinery, agricultural Outdoor Site Square Metres Priced From
products and so much more!
- Up to 35 $955
Premium Sites 5x10 50 $1,098
Premium & corner sites with the heaviest foot traffic are hugely
popular. Because of this, premium and corner sites incur a 7x10 70 $1,302
surcharge. They are available upon request once the previous
10x10 100 $1,307
exhibitor re-bookings have been processed. Premium and
corner sites are then allocated on a first in basis for those that 15x10 150 $1,824
have paid a deposit. Premium sites are located along Deans
Avenue. Due to the demand of this area, sites are quoted on 15x15 225 $2,081
an individual basis based on the frontage and depth required. Premium sites incur an additional 10% on the site fee. Corner sites incur an additional
20% on the site fee. All prices exclude GST.
Some of these sites have marquees supplied.
Supplied Marquee Sites:
Size Square Metres Priced From Covered Area
3x3 - 3x6 9-18 $1,366 Home & Garden Courtyard and Wine, Beer & Cider Village
Pricing is excluding GST.
Site Specifications:
• Standard outdoor sites are available from as small as 3m x 3m for • Ground surface: Grass & Concrete
$955 and range up to sites as big as 30m x 30m (POA) • Power additional, order form available on our website early 2021.
• Premium sites incur an additional 10% on the site fees
• Corner sites incur an additional 20% on the site fees
Food Vendor Options: Site Specifications:
Food vendor sites are pocketed all over the Showgrounds and subject • Ground surface: Mainly Grass
to availability. These sites are limited and extremely popular. If you are • Power additional, order form available on our website early 2021
preparing and selling food at the Show you will need a Christchurch
City Council Food Licence.
The Canterbury A&P Association require that all food vendor vans,
trailers and caravans are clean, tidy and hold a current WOF.
There are water taps located all over the Showgrounds for your Price:
Price excludes GST.
Size Price
convenience.
Varies From $1,796
7Exhibitor Tickets &
Parking Passes:
EXHIBITOR TICKETS After this date, all exhibitor ticket purchases can be made by
visiting the Show Office up until 5pm, Tuesday 9th November
Every member of your team must have a ticket to enter 2021. The Show Office is located within the Showgrounds on
the Showgrounds during the Show. The President of the Curletts Road diagonally across from the red treasurer’s hut.
Association cannot even enter the Show without a ticket!
Exhibitors are supplied with 3-Day Exhibitor Passes allowing Exhibitor Ticket discounted rates:
one person entry on all three days. $50 3-Day Exhibitor Pass (valued at $84)
A 3-Day Exhibitor Pass can be exchanged for 3 x 1 Day $20 1-Day Exhibitor Pass (valued at $28)
Exhibitor Passes. $30 1-Day Challenge Tickets – these can be purchased at the
gate during the Show, if you have misplaced your Exhibitor Pass.
8am entry onwards.
VEHICLE PARKING PASSES
A full refund will be given after the Show on presentation of the
To access the designated Trade Exhibitor Parking area at any
Challenge Ticket and Exhibitor Pass to the Sales Manager.
time, your vehicle must have a parking pass, otherwise you will
have to park in the public car park. Prices include GST.
To access all trade sites on Show Days (prior to 7.30am) Tickets and parking passes are allocated as per the table below.
with a vehicle you require a parking pass and exhibitor ticket.
After 5:30pm you will still need to show your parking pass to Up to $1,401 - $2,601 +
security. Vehicle Parking passes also give you access to the Cost of Site $1,400 $2,600
Showgrounds outside of business hours on set up days.
Discounted Exhibitor tickets can be purchased on account 3 Day Exhibitor Passes 3 4 Up to 8
until Friday 5 November 2021 by emailing debbie@theshow.
co.nz with a purchase order (courier fee will apply). Parking Passes 3 4 8
Trade Exhibitor 2019 Trade Exhibitor
of the Year Of The Year Winners:
Trade Exhibitor of the Year Awards brought to you by Beck Overall Winner:
& Caul. All Trade Exhibitors are eligible to enter the Trade Moo Chews
Exhibitor of the Year Awards. To enter, simply nominate the Best Presented Food & Wine Pavilion Site:
site name/number that you would like judged (nominations Limoncello Savrona
close Friday 5th November 2021). Judging will take place Best Presented Home & Garden Trade Site:
on Wednesday 10th November 2021. Each year the Trendz Outdoor (2nd year in a row)
competition becomes more and more hotly contested with
Best Presented Indoor Trade Site:
the overall winner receiving an attractive prize package. Show TV (Euroblade)
When creating your site, remember the panel Best Presented Agricultural Innovation Hub Site:
of judges will assess it on: Irrigation New Zealand
• Welcome & friendliness of exhibitor staff Best Presented Small Outdoor Trade Site:
• Interest created (less than 99sqm): Gwamma/Custom Trees
• Eye-catching components
Best Presented Medium Outdoor
• Information conveyed
Trade Site:
• Originality
(100 - 399sqm): Moo Chews
• Staff presentation and service
• Impact versus cost Best Presented Large Outdoor
• Site promotion Trade Site:
(over 400sqm): St Johns
• Other outstanding features i.e. interactive elements,
giveaways, demonstrations.
The 2021 Awards will be held at a special evening function Sponsored by:
on Wednesday 10th November; all Trade Exhibitors are
invited to attend. Results will be available on the Show
website, in the Canterbury A&P Association newsletter
and are also forwarded to key media. An invitation to the
Awards will be sent via email to the email address supplied
in your Trade Site application.
8Retailing or communicating your message at an event of scale is an art form. Standing out from the crowd whilst
maintaining your brand and communicating your message can be challenging. We encourage you to consider
using our experience and partners to maximise your investment in the Show. We want to help you and your
business succeed because we know this will cement our ongoing relationship. Call us at the Show or call our
partners who are experts and we will help you achieve your goals for the 2021 New Zealand Agricultural Show.
SHOWGROUNDS MAXIMISE YOUR MARKET EXPOSURE
Canterbury Agricultural Park, the home of the New Zealand • Generate new customers and sales leads for ongoing
Agricultural Show, is located in the south-west of Christchurch business post-show.
alongside the Southern Motorway. The Park is a 42-hectare, • Rapidly expand your database of sales leads.
purpose built Show facility situated 10 kilometres from
Christchurch Airport. • Build brand awareness within new markets.
• Develop brand loyalty.
During Showtime the public can access the Showgrounds by
a special, direct bus service. There is also ample free parking • Educate consumers about your product.
available for Show visitors including a free car park shuttle • Generate on-the-spot sales.
service to the entrances. • Speak directly to your target market.
• Strengthen your bond with existing customers.
MAXIMISE BUSINESS POTENTIAL
• Take advantage of over 100,000 expected visitors!
• Make the most of a unique customer-orientated selling
SIMPLE 3 PART
environment where both consumers & business customers are
open to new experiences of purchasing opportunities.
• Capitalise on specific targeted traffic to your site, offered by
multiple themed areas.
• Over 84% of our last show’s exhibitors indicated an interest
PAYMENT SYSTEM
to return!
ADVERTISING & SPONSORSHIP OPPORTUNITIES
The New Zealand Agricultural Show has a wide range of advertising and Sponsorship
opportunities that you can take advantage of to promote your presence at the Show.
SPONSORSHIP
In 2021 we have the following Sponsorship Opportunities, if you would like to discuss one of these further please contact our Sales
Manager Debbie on 03 343 3165 or email Debbie@theshow.co.nz.
• Naming Rights to the Stables, Main Arena and Entertainment Zone.
• Prize Money Sponsorship in the following area: Woodchopping, Equestrian, Sheep, Cattle, Goat, Pig, Endurocross, Dog Trials and Alpacas.
Plus many more opportunities, contact Debbie today and we can tailor a sponsorship package to more closely align to your
marketing objectives.
OFFICIAL GUIDE SIGNAGE
This full colour glossy guide tells you everything you need Target your clientele by advertising in one of the Show
to know about what’s on at the Show, detailed maps and sections. Simple corflute signs make a great impact and
the all-important Exhibitor list! Distributed to Canterbury further promote your business and trade site.
households prior to the Show. Advertising starts from From $100 + GST
$700+GST per quarter page.
NEWSLETTERS
SCHEDULE OF CLASSES Multiple newsletters are sent out during the year – Trade
An essential publication for anyone exhibiting (animals), Exhibitors – Exhibitors – Members and Show Visitors.
containing the showing schedule and entry forms. This Advertising starts from $350 + GST
publication has a shelf life of over two months! Distributed 30th
July 2021. Advertising starts from $250 + GST per half page.
HAZLETT FARMYARD KID’S
HORSE & PONY AND LIVESTOCK DISCOVERY TRAIL
CATALOGUES
Both Catalogues include comprehensive listings for all Our Kid’s Discovery Trail keeps little ones occupied whilst
competitions and classes held during the three days of at the Show, collecting stamps around the Show in order
the Show. With daily programmes, it’s a must for Show to be in the draw to win great prizes, with 2019 featuring a
competitors and spectators alike. Advertising starts from trip to Hanmer Pools, Flipout, Zone Bowl and more. Having
$250 + GST per half page. your site as one of the stamp points on the map, means
guaranteed foot traffic and visibility on the 10,000 maps
printed. Advertising starts from $250 + GSTKEY DATES
Repeat bookings from 2019/2020 required 26th Feb
First payment (deposit) due 28th Feb
(2021)
New Exhibitor sites allocated from 3rd May
Second payment due by 31st May
Final payment due by 31st Aug
Power applications due by 10th Sep
Sites available for pack in - OUTDOOR 3rd Nov
Nominations for Trade Awards close 5th Nov
Deadline for ticket purchases on account 5th Nov
Night Security Commences 6th Nov
Feature sites available for pack in inside/covered 8th Nov
Food Pavilion, Retail Pavilion, & supplied marquee sites.
Retail Pavillion must be set up by 5pm
All other exhibits set up by 7pm 9th Nov
Trade Exhibitor Awards 10th Nov
Inside/covered sites removed by noon 13th Nov
Security on site till 6am 15th Nov
Secure storage available from 6pm 12 Nov FEES APPLY
Outdoor exhibits removed by 12pm 21st Nov
2021 New Zealand Agricultural Show 10-13th Nov
Show Hours 8am – 5.30pm
2022 New Zealand Agricultural Show 14-16th Nov
CONTACT DETAILS
New Zealand Agricultural Show Management Team
Debbie Hawker, Sales Manager
Phone: 03 343 3165 Email: debbie@theshow.co.nz
Geoff Bone, Event Director
Phone: 03 343 2101 Email: geoff@theshow.co.nz
Julie Lee, Event Manager & PA to Event Director
Phone: 027 739 1832 Email: jules@theshow.co.nz
Physical Address: Curletts Road, Sockburn, Christchurch
Postal Address: PO Box 9002, Tower Junction, Christchurch 8149
Trademarks and Logos – The logos and trademarks
appearing in this publication are the property of the
organisations concerned and must not be reproduced
in any way without the permission of the appropriate
owner.
Disclaimer – Every effort has been made to ensure
that information is correct at the time of going to
print. No responsibility is accepted for any changes
made subsequently.You can also read
