Template Sponsorship Opportunities - Be front and center of our region's most revolutionary

Sponsorship Opportunities
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   Be front and center of our region’s most revolutionary
                 breast cancer fundraiser!

     Local Presenting Sponsors   Official Champion of High-Impact Fundraising

Susan G. Komen ® Philadelphia
       MORE THAN PINK Walk™
Where the end of breast cancer begins. ™

                 May 10, 2020

           It’s one thing to be aware of breast cancer.
             It’s another to do something about it.
  Every spring, we mobilize our community to demonstrate that
                pink is much more than a color.
                  We rally supporters like you
           to make your biggest, boldest impact yet!

Since 1991 the Susan G. Komen Philadelphia Mother’s Day
fundraising event has served our community very well!

• Started the conversation about breast cancer
• Put the breast cancer cause on the map
• Drove critical awareness of early detection
• Mobilized millions of people in 15 counties
• Formed our network of community partners

                  And, through the years,
       we’ve raised significant dollars empowering…

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     MAJOR IMPACT

To date, Komen Philadelphia has…

Funding Cutting-Edge             Supporting and Educating
Research                         Our Community

Contributed $27.5 million        Invested millions of dollars
to breast cancer research,       in our own educational
making us a significant          and outreach programs
contributor to Komen’s ability   that target specific
to invest $956 million in        populations with focused
research worldwide.              support to address their
                                 unique challenges, concerns
                                 and lifestyles.

Getting Patients the             Embracing Action to
Care They Need                   Drive Change

Distributed more than            Pioneered multiple
$63 million in community         programs now implemented
grants, funding early            nationwide focused on
detection, diagnostic,           reaching communities in the
treatment, navigation and        shadows, ending disparities,
other support services for       amplifying the voice of the
women in need.                   metastatic breast cancer
                                 community, mobilizing
                                 influencers to help us build
                                 bridges, motivating a larger
                                 donor base and more.

The status quo for fundraising
     is no longer enough for us to
            finish this fight.

While fundraising from the first 25 years was significant,
it has not been high enough in the past few years to support
our growing scope and intensity of work.

• 15-county service area
• 7.9 million people
• 3.8 million women

THIS IS WHY LAST YEAR WE INTRODUCED BIG CHANGE.
         Our community wants it. Our mission needs it.
               Komen Philadelphia is leading it!

            • Bold goals
            • Evolved mission
            • New energy
            • A more inspired community

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       GOALS                         Locally, Komen
                                     Philadelphia will
       Reduce the number             also reduce the
       of breast cancer              number of
                                     late-stage breast
       deaths by 50%                 cancer diagnoses
       in the U.S. by 2026           by 10% by 2021.

                           RESEARCH
       FIND                •   GRANTS/FUNDING

       BREAKTHROUGHS       •
                           •
                               CLINICAL TRIALS
                               PARTNERSHIPS
       FOR THE BREAST
       CANCERS THAT KILL
                           CARE
                           •   SCREENING
                           •   DIAGNOSTICS
                           •   TREATMENT
                           •   NAVIGATION
 STRATEGIC
IMPERATIVES
                           COMMUNITY
                           •   SUPPORT SERVICES
                           •   LOCAL IMPACT
                           •   VOLUNTEERING
       HELP PEOPLE AND
       COMMUNITIES
       MOST AT RISK        ACTION
                           •   ADVOCACY
                           •   EDUCATION
                           •   EVENTS

Evolved Mission

Our fight has been redefined and significantly diversified:
• Facets of support have grown exponentially.
• Progress has accelerated.
• More resources are needed to reach those still in
  the shadows.
• Thousands of survivors and metastatic breast cancer
  Forever Fighters now look to us for support.
• The closer we get, the more fuel we need to cross
  the finish line.

      Introduced in 2019, the Komen Philadelphia
         MORE THAN PINK Walk provides more
      power for us to carry out the growing scope
      and intensity of work that defines victory in
           today’s fight against breast cancer.

New Energy

We embraced bold change in 2019:
• Breaking out of an overcrowded market of
  5K fundraising events
• Fresh approach to a communal walk for a cause
• Reinventing the celebration
• Direct connection between action and impact

Komen Philadelphia is rallying our community to
demonstrate that pink is more than just a color.

A More Inspired Community

Our most passionate supporters:
• Are driven by doing more and making their impact
• Express the wish to get back to basics
• Want less focus on fun, more focus on mission
• Believe in the possibility of a world without breast cancer
• Desire to see this in their children’s lifetime

The MORE THAN PINK Walk delivers a more personal,
    mission-focused, impact-evident experience.

No Money. No Mission.

While still celebrating every contribution to the fight,
the Komen Philadelphia MORE THAN PINK Walk:
• Reminds the community of the number-one priority
   for driving progress
• Makes the direct connection between funds raised
   and lives saved
• Empowers the most passionate activists to be
   fundraisers

  By making the MORE THAN PINK Walk a contained
 event, we enable our sponsors to build relationships
with people who are most passionate about the cause.

Fundamental Changes

Our MORE THAN PINK Walk gives supporters the enriched
experience they’re looking for:
• Elimination of 5K run/walk: focus on the communal walk spirit
• Contained event: registration is required for entry
• T-shirts available to participants who raise $100 or more
• Less festival, more mission! At every turn participants see
  how they are making an impact.

      The Walk creates a more personal and emotional
         experience that allows every sponsor and
      participant to see the direct connection between
            their contributions and the impact on
           research, care, community and action.

Participant Profile

11,000 estimated registered participants:
• 74% female
• 26% male
• 12% breast cancer survivors
• 9% under age 12
• Average participant age: 44

State of residence:
• 73% Pennsylvania
• 20% New Jersey
• 5% Delaware
• 2% Other

                         Anticipated participant profile based on the 2018 Komen Philadelphia
                         Race for the Cure and Susan G. Komen Walk/Race event nationwide.

Participant Profile

Our profile participant is:
• Female, and married with or without children
• An influencer connected on four social networks
• Into premium brands, women’s fashion and apparel
• More likely to purchase beauty products, women’s apparel
  and accessories, and furniture
• Most interested in country music, football and basketball,
  and reality TV

Our participants are more likely to have occupations in:
• Homemaking
• Health
• Management
• White-collar employment

                         Anticipated participant profile based on the 2018 Komen Philadelphia
                         Race for the Cure and Susan G. Komen Walk/Race event nationwide.

Sponsorship Opportunities

The Komen Philadelphia MORE THAN PINK Walk is your
once-in-a-lifetime chance to be ingrained in the most powerful
movement fighting breast cancer today!
• Your name connected with what is still seen as our
   community’s most anticipated Mother’s Day tradition
• Corporate image and employee morale booster
• Big-time media attention
• Powerful connections to passionate people

   As a sponsor you will connect with the most
  passionate individuals in today’s breast cancer
movement. And they will thank you for getting behind
   their cause, through their words and actions.

Sponsorship Opportunities

As a sponsor of the Komen Philadelphia MORE THAN PINK
Walk, you will make a significant contribution to the funding
that allows Komen Philadelphia to save lives and that speaks
directly to the biggest concerns of our our target communities:
• Accelerated research
• Attacking the most aggressive forms of breast cancer first
• Elimination of disparities

   From research labs to women’s clinics, in the most
  rural towns of Lancaster and everywhere in between,
  your support will make it possible for more people to
                  survive breast cancer.

Sponsorship Benefits
                  Overview

Sponsors have the opportunity to tap into any or all of
these benefits based on their commitment level:
• Sponsor category exclusivity
• Industry exclusivity
• Logo: T-shirt
• Logo: Early-bird postcard
• Logo: Website
• Logo: Print ads
• Logo: Stage banner
• Logo: MORE THAN PINK
   Walk™ weekend pickup events
• Tent on-site, prime location
• Banners along the walk route
• Social media announcement
• Survivor and Sponsor breakfast
• Additional custom benefits upon discussion

        All eyes will be on our MORE THAN PINK Walk
        from January to May as we introduce it to the
        community with a full-blown PR campaign.

Custom Sponsor Opportunities

Highest profile
• Local Presenting Sponsor:
  $100,000
• Mission Pillar Tent:
  contribution determined
  on a by-sponsor basis

The Official Champion of High-Impact
Fundraising and Community Mission
Tent Sponsor for the Komen Philadelphia
MORE THAN PINK Walk

Sponsorship Levels
                Traditional

Medium profile
• Platinum: $75,000
• Gold: $50,000
• Silver: $25,000

Standard profile
• Diamond: $15,000
• Crystal: $10,000
• Healthcare: $7,500
• In-kind contributor
  of goods/services     Pictured: TruMark Financial® Credit Union: The
                        Official Champion of High-Impact Fundraising
                        and Community Mission Tent Sponsor for the
                        Komen Philadelphia MORE THAN PINK Walk.

Thank You!

    Komen Philadelphia thanks you:

    For making a bigger, bolder impact with us.

    For becoming a sponsor.

    For being MORE THAN PINK®.

  Secure your sponsorship today with Elaine.
215-238-8900 • Elaine@KomenPhiladelphia.org
         KomenPhiladelphia.org/Walk