MOUTHWATERING MASHUPS - CREATING INNOVATIVE flavor COMBINATIONS - Fuchs North America
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MOUTHWATERING MASHUPS CREATING INNOVATIVE flavor COMBINATIONS
CONTENTS DELIVERING THE UNEXPECTED 1 TO EXCEED EXPECTATIONS MASHUPS ON THE MENU 2 LEANING INTO CURRENT TRENDS 3 GETTING INSPIRED BY GLOBAL 4 FINDING REGIONAL INSPIRATION, TOO 5 CREATING CRAVEABLE COMBOS 6 WITH FAMILIAR “FLAVOR FORMULAS” MASHUPS ON DEMAND 7 MASHUPS MADE IN HEAVEN 7 CONTACT US 7
DELIVERING THE UNEXPECTED
TO EXCEED EXPECTATIONS
When it comes to competing for shelf-space, flavor is companies to push the envelope when it comes to
the key to standing out. Year after year, consumers flavor innovation. It can be a challenge to continue
report flavor as being the top purchase motivator for to meet their demands and develop flavors that they
food products. In an increasingly competitive market, have yet to experience. Even though it may sometimes
it’s important to create flavors that attract consumers seem like all of the flavor possibilities have already
– and keep them coming back for more. been exhausted, there are still plenty of ways to use
flavor to surprise consumers in the best way possible.
Consumers are constantly seeking out new and
exciting flavors. Millennials and Gen Z, in particular, One of those ways? Combine unexpected flavors to
view eating as an experience, and they want food create mouthwateringly good mashups.
74% of consumers
love trying new
experiences1
29%
WHY MASHUPS?
• Appeal to a wider range of consumers
• Adventurous consumers & not-so-adventurous consumers alike
can get excited about experiencing familiar flavors in new ways
of consumers would try
• Surprise consumers with something unexpected
a new flavor/ingredient
• Drive dollar sales with flavors that make products stand out
if it is used in a cuisine
• Innovate with ease by incorporating a trending flavor profile
into an existing product they already enjoy1
1. Mintel’s 2021 Foodservice Trends Report, January 2021 1MASHUPS ON THE MENU
From the subtle to the exotic, mashups have shown MASHUP LTO FOODSERVICE EXAMPLES:
success in both retail and foodservice. Jan 2020: Red Robin - Bacon Curry Burger
April 2020: Boston Market – Pineapple BBQ
Foodservice establishments have turned to LTOs
Rotisserie Chicken
featuring mashups to excite consumers and
April 2020: Caribou Coffee – Spicy Pineapple Craft Soda BOUst
reinvigorate their menus. From burgers to beverages,
Oct 2020: Godfather’s Pizza – Nashville Hot Chicken Pizza
these types of menu items have been generating a lot
Oct 2020: Dunkin Donuts – Spicy Ghost Pepper Donut
of buzz with consumers.
with Strawberry Icing
Bring this kind of excitement to retail with your own
unexpected flavor pairings. How do you find the right
mashup for your product?
Our experts suggest:
1 Leaning into current trends
2 Getting Inspired by Global
3 Finding Regional Inspiration, Too
4 Creating Craveable Combos with
Familiar “Flavor Formulas”
CHEF’S TAKE
Social media and food blogging has made it
acceptable to create unbelievable mashups. Some of
them you’d never think could work but surprisingly
seem to go together as naturally as peanut butter and
jelly.
– Chef Howard Cantor, Corporate Executive Chef at Fuchs North America
2LEANING INTO CURRENT TRENDS
Consumers drive most food trends, so tap into their latest cravings
to find flavor inspiration for mashups. What’s trending now?
FLORALS FUNCTIONAL FIRE ROASTED & COMFORT
& BOTANICALS INGREDIENTS SMOKY FLAVORS FOOD
There are numerous ways to incorporate the latest Use Current Trends to
trends into new products. Mashups are all about Elevate Existing Favorites
making the unfamiliar more approachable and Take existing favorites to the next level by giving them
elevating existing favorites to create something totally some unexpected flair in the form of a mouthwatering
new and different. mashup that plays into current trends. This provides
consumers with a new take on something they already
Make the Unfamiliar More Approachable love.
Give innovative, on-trend flavor profiles mass appeal
by pairing them with familiar flavors. This makes an EXAMPLES: Smoked Butternut Squash Mac & Cheese,
otherwise unfamiliar flavor more approachable. Smoky Mango Salsa, Charred Poblano & Cheddar
Mashed Potatoes
EXAMPLES: Smoky Bacon Banana, Lavender
What begins trending in foodservice eventually makes
Blueberry Cream, Matcha Ginger Balsamic, Black
its way into retail. Consider combining flavor profiles
Pepper Strawberry & Basil
and ingredients that are growing on menus with other
trending flavors – or with each other!
Growth Flavor Profiles EXAMPLES: Brown Sugar Chipotle, Roasted
– Between Q2 ’19 and Q2 ’202 Pineapple & Cranberry, Smoked Cheddar & Rosemary,
2. Mintel Menu Insights Cranberry BBQ Chicken
+542% +53% +46% +39% +20%
ROASTED
BROWN CHEDDAR ROASTED
CHIPOTLE CRANBERRY
SUGAR CHEESE PINEAPPLE
PEPPER
3GETTING INSPIRED BY GLOBAL
The demand for ethnic foods and flavors has grown EXAMPLES: Five Spice Chocolate, Shichimi Togarashi
exponentially in recent years and will only continue to Ranch, Harissa Dill Pickle, Za’atar & Parmesan,
rise as more consumers seek out something new and Chimichurri Sour Cream, Gochujang BBQ
different.
Next Level Global Mashups
Take two trending ethnic cuisines and combine them Draw inspiration from these flavors of the future!
together for an unexpected mashup that will delight These mashups are chef-approved, crafted by
adventurous consumers. none other than our very own Chef Howard Cantor,
Corporate Executive Chef at Fuchs.
EXAMPLES: Filipino BBQ Brat, Kimchi Latkes, Mojo
Hummus, Tikka Tzatziki Tandoori Chicken Nachos with Minted Yogurt,
Add an ethnic twist to a mainstream flavor for a Kashmiri Baby Back Ribs with Cous Cous “Mac
mashup that will appeal to consumers who are & Cheese”, Bulgogi with Gemelli Pasta & Pickled
craving something different but are a little bit more Veggies
hesitant to step outside of their comfort zones.
Fusion cuisine increased 106% between Q2 20 and Q2 173
– one of the few types of cuisine to show growth during the pandemic
CHEF’S TAKE
As the world shrinks and our curiosity grows, it’s only
natural that we want to meld other cuisines into ours.
And this curiosity won’t be going away anytime soon.
In the coming years, international grocery stores will
start to make their way into suburban America more,
and more pantries will have an incredibly diverse
selection of ingredients to draw from. Once that
happens the sky is the limit…
– Chef Howard Cantor
Top growth 37%
Jamaican
29%
Moroccan
18%
German
17%
Filipino
ethnic 7% 9% 8% between Q1
cuisines Chinese Korean Japanese
19 & Q1 203
3. Mintel Menu Insights
4FINDING REGIONAL
INSPIRATION, TOO
As consumers have continued to cook at home,
40%
they’ve been looking for foods and flavors from
different parts of the United States to shake things up.
Add some regional inspiration to mainstream flavors
to liven up familiar products.
OVER
EXAMPLES: Chesapeake BBQ, Cajun Apricot, Creamy of consumers agree that
Sante Fe Style Ranch
road trips are a fun way to
With international travel currently on pause, discover regional cuisines2
consumers have been turning to road trips to get
their travel – and exotic food – fix.
Top growth regional cuisines
– between Q2 17 & Q2 204
CHICAGO
212%
SANTA FE
100%
TEXAS
85% 2. Mintel’s 2021 Foodservice Trends Report, January 2021
4. Mintel’s Trendspotting on US Menus, Sept 2020
5CREATING CRAVEABLE COMBOS
WITH FAMILIAR “FLAVOR FORMULAS”
29%
Sweet heat flavor mashups have been growing in
popularity in recent years due to their mass appeal.
They attract consumers who crave heat without
alienating other consumers.
Classic sweet heat mashups like mango habanero of consumers agree
have long been popular. Surprise and delight
with the statement
consumers with an unexpected and unique sweet
heat combo like Honey Cayenne or Red Hot Cinnamon
“when it comes to spicy,
Brownies. the hotter the better.”5
The sweet heat flavor formula:
CHOOSE ONE CHOOSE ONE
pepper, spice blend, spice + fruit, dessert, beverage, candy
Examples:
• Choose a pepper + choose a fruit (chipotle peach; ghost pepper pear) • Choose a spice + choose a dessert (cayenne cinnamon roll)
• Choose a spice blend + choose a fruit (jerk pineapple; five spice berry) • Choose a spice + choose a beverage (red chili chai latte)
• Choose a pepper + choose a candy (PEPPERmint patty; peppermint
patty + cayenne)
Look beyond sweet heat by trying more
unusual combinations, like umami and
sweet (Umami Apple Pie).
Go big or go home – combine three or more flavor
profiles for something truly unexpected.
EXAMPLE: Hot (Spicy) Maple (Sweet) Mustard (Tangy)
5. Mintel’s US Menus Growing Flavors & Ingredients, April 2020
6Mashups on Demand Mashups Made in Heaven
Psst… we’re going to let you in on a little secret!
Hungry yet? Don’t worry - Fuchs is launching the Mouthwatering Mashups
we’ve got samples! A selection of Collection in just a few short months. Get ready
complimentary mashup inspired for some seriously good, completely new flavor
seasonings are available for food inspiration!
companies.
This special collection features 4 craveable – and
unexpected – combos. You won’t want to miss it
Visit us at fuchsna.com/samples – be the first to request samples by visiting
to fill out the request form. fuchsna.com/mashups and keep checking our website
to get the inside scoop before this collection launches!
Ready to Create your own Mouthwatering Mashup?
The experts at Fuchs North America are here to help. From providing you with the latest trend insights to custom
formulating a seasoning for your products, we’ll partner with you to bring your vision to life.
Fuchs North America Toll-Free: 800-365-3229
CONTACT US 3800 Hampstead Mexico Road Phone: 410-363-1700
Hampstead, MD 21074 USA www.fuchsna.com
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