Monthly Motown Monitor - July 2022 - Aditya Birla Money Ltd.

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Monthly Motown Monitor - July 2022 - Aditya Birla Money Ltd.
Monthly Motown Monitor – July 2022
Aditya Birla Money Ltd.
Monthly Motown Monitor
03 August 2022
Demand continues to remain strong, while commodity inflation and chip
shortages showing signs of abating…….GOOD TIMES AHEAD !
o The wholesale volume remained buoyant for PV and CV segment in July 2022. Robust orderbook, low channel inventory and better chip availability
  augurs well for the companies in the PV space. The CV demand remained resilient supported by better freight availability, higher infra spend and
  replacement demand. On the other, tractor & 2W demand (except TVS) remained soft and came in lower than market expectations. However, we believe
  rural demand is recovering gradually supported by good prices for Rabi output, increase in MSP and normal monsoon for 2022 which is likely to revive
  the 2W and tractor demand going forward.
o For July 2022, within PV space – the top two players, MSIL and Hyundai volume grew 8% and 6% YoY resp. The CV space continues to witness strong
  traction, with volume of ALL up 58% YoY while that of TML/VECV/M&M grew 43/40/19% YoY resp. The 2Ws sales (except TVS) were below expectations
  with volumes of HMCL & BAL declining 2% & 5% resp. EML-RE volume grew 26% YoY to 55,555 units, however below expectation of ~60k. Within 2W, the
  only exceptional was TVS which reported volume growth of 14% YoY resp.
o On an overall basis, we believe good times ahead for the Auto space. The demand environment remains strong suggested by healthy order book + long
  waiting period. Also, with industry OEM’s coming-up with new launches in run-up to the festive season the consumer excitement will remain high. With
  COVID risk fading away along improving rural sentiment we believe the industry is well poised to grow in the coming quarters. The growth will further be
  supplemented by better chip availability to the companies. We also believe margin pressure seems to be bottoming out in H1FY23, given most of key RM
  - steel, aluminum prices are down >40% each from recent highs while that of Crude down >25% from recent highs. Thus, lower RM cost coupled with
  price hike of the past and better operating leverage will significantly lift the profitability in the coming quarters.
o The long-term drivers for the sector namely rising per capita, under penetration of vehicles, consumer aspiration for its strong brand and premiumisation
  remains intact. The headwinds such as commodity inflation & chips shortages has shown initial signs of abating. Further from a slightly long-term
  perspective, the lack of clarity w.r.t. technology adoption (CNG, Flex-fuel, Hybrid, EVs, Hydrogen) is resulting as ‘catch-as-catch-can’ situation for OEMs.
  Thus, we remain positive and have an “Equal weight” on the space.
Source: Company; ABM equity research
                                                                                                                          Monthly Motown Monitor                 3
OEMs volume snaphot..

Segments                                Jul-22     Jul-21    YoY %chg   Jun-22     MoM %chg   YTD FY'23    YTD FY'22     YoY %chg
Passanger Vehicle (PV)
Maruti Suzuki India                    1,75,916   1,62,462     8.3      1,55,857     12.9     6,43,847      5,16,076       24.8
Hyundai Motors India                    63,851     60,249      6.0       62,351       2.4     2,33,666      2,04,629       14.2
M&M                                     28,053     21,046      33.3      26,880       4.4     1,04,363       64,248        62.4
Two wheelers (2W)
Hero Motocorp                          4,45,580   4,54,398     -1.9     4,84,867     -8.1     18,35,773    14,78,887       24.1
Bajaj Auto                             3,15,054   3,30,569     -4.7     3,15,948     -0.3     11,62,212    12,29,874       -5.5
TVS Motors                             2,99,658   2,62,728     14.1     2,93,715      2.0     11,60,453    8,81,429        31.7
Eicher Motors - Royal Enfield           55,555     44,038      26.2      61,407      -9.5     2,42,760     1,67,678        44.8
Commercial Vehicles (CVs)
Ashok Leyland                          13,625     8,650        57.5     14,531       -6.2      53,276       26,637        100.0
M&M                                    20,946     17,666       18.6     20,431        2.5      79,928       51,700        54.6
VECV                                   5,982      4,271        40.1     6,307        -5.2      23,451       10,077        132.7
Three wheelers (3W)
Bajaj Auto                             39,616     38,547       2.8      31,056       27.6     1,26,104      1,45,256      -13.2
TVS Motors                             14,981     16,127       -7.1     14,786        1.3      60,977        55,184        10.5
M&M                                    4,351      2,148       102.6     4,008         8.6      15,013        5,213        188.0
Tractors
M&M                                    23,307     27,229      -14.4     41,848       -44.3    1,41,816      1,27,148       11.5
Escorts                                5,360      6,564       -18.3     10,051       -46.7     32,157        32,499        -1.1
Source: Company; ABM equity research
                                                                                                Monthly Motown Monitor              4
Maruti Suzuki India (MSIL) –
        New launches, CNG focus to help Co regain market share
  o MSIL enjoys ~45% market share in the Indian                                   200000
                                                                                                                                                                       Maruti Suzuki (Units)
    Passenger Vehicle space. It has an strong moat –

                                                                          Units
    brand, network (~3,500 touch points) & remains                                150000
    a preferred option for the first time car buyers.                             100000

                                                                                           162462

                                                                                                        130699

                                                                                                                                                     154379

                                                                                                                                                              164056

                                                                                                                                                                            170395
                                                                                                                          138335

                                                                                                                                   139184

                                                                                                                                            153149

                                                                                                                                                                                     150661

                                                                                                                                                                                               161413

                                                                                                                                                                                                        155857

                                                                                                                                                                                                                 175916
    Its top selling model includes Alto, Swift, Baleno,

                                                                                                                 86380
                                                                                   50000
    Dzire, New WagonR and others.
                                                                                       0
  o It is aggressively eyeing the SUVs space and

                                                                                                                                                                                                        Jun-22
                                                                                                                                            Dec-21
                                                                                           Jul-21

                                                                                                                                                                                                                 Jul-22
                                                                                                                                                                            Mar-22
                                                                                                                                                              Feb-22

                                                                                                                                                                                     Apr-22
                                                                                                                                                     Jan-22
                                                                                                                 Sep-21

                                                                                                                          Oct-21

                                                                                                                                   Nov-21
                                                                                                        Aug-21

                                                                                                                                                                                               May-22
    plans new launches. Upcoming refresh/launch –
    Swift Hybrid, Compact SUV, S-Cross & others
                                                                         Segment                       Jul-22       Jul-21 YoY %chg           Jun-22 MoM %chg                  YTD FY'23       YTD FY'22 YoY %chg
  o Its Rural/Urban mix at ~41/59; First time buyers                     Domestic                   1,55,605     1,41,238    10.2           1,32,024    17.9                    5,54,099        4,49,333   23.3
    share at ~47%, replacement & additional buyer                        Exports                      20,311       21,224    -4.3            23,833    -14.8                      89,748          66,743   34.5
    mix at ~19%/34% resp.
                                                                         Total Sales                1,75,916     1,62,462     8.3           1,55,857    12.9                    6,43,847        5,16,076   24.8
             MSIL approx. state wise volume mix                       o MSIL’s volume stood at 175,916 units, up 8% YoY. MSIL exports remained >20k units. The export volume on a
                                                Maha -,
                                                 10.7                   YTDFY’23 was up 35% YoY to 89,748 units and outlook remains positive as it is leveraging Suzuki and Toyota’s
                                                                        global distribution network. It is aggressively focusing on SUV launches –the booking for newly launched ‘Brezza’ &
                                                          U.P., 9.1     ‘Grand Vitara’ stands at ~70k & ~20k units resp. It has further lined up more launches which will drive volume &
                                                        Gujarat,        market share going forward.
                                                          8.6         o MSIL’s OB remains strong at ~350k (~40% of them are CNG) coupled with low inventory. For FY23E, MSIL expects PV
                    Others,
                     51.9                                 Kerala,       industry to clock volume of ~3.5mn, implying growth of ~19% YoY.
                                                            7.0
                                                                      o MSIL’s parent SMC wants - 1) MSIL to maintain market share of >50% in PV space; 2) To introduce EVs in India; 3)
                                      Karnatak        Haryana,
                                                        6.6
                                                                        Increase rural presence &; 4) Aims to strengthen its SUV segment via new launches & promote CNG cars.
                                       a, 6.0
Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                              Monthly Motown Monitor                      5
Mahindra & Mahindra (M&M) – Auto
   2.0 instills confidence … Investors flock back…
                                                                                60,000                                                                                                        M&M - Auto
  o M&M is a well diversified automotive player.
                                                                                50,000

                                                                        Units
                                                                                40,000
  o It is facing stiff competition from its peers in UV
                                                                                30,000
    space, resulting into contraction in market share

                                                                                         Jul-21 42,983

                                                                                                                                             Dec-21 39,157

                                                                                                                                                             46,804

                                                                                                                                                                      Feb-22 54,455

                                                                                                                                                                                      Mar-22 54,643
                                                                                                         30,585

                                                                                                                  28,112

                                                                                                                           41,908

                                                                                                                                    40,102

                                                                                                                                                                                                      45,640

                                                                                                                                                                                                               53,726

                                                                                                                                                                                                                        Jun-22 54,096

                                                                                                                                                                                                                                        Jul-22 56,148
                                                                                20,000
    to ~19%, after most of its models have failed to                            10,000
    uphold. Its market share in LCV & 3-W stands at                                  0
    ~38% & ~10% respectively.

                                                                                                                                                                                                      Apr-22
                                                                                                                                                             Jan-22
                                                                                                                  Sep-21

                                                                                                                           Oct-21

                                                                                                                                    Nov-21
                                                                                                         Aug-21

                                                                                                                                                                                                               May-22
  o M&M plans to launch 23 new products by 2026.
    (PV/LCV new launch of 9/14 resp.) Upcoming                           Segment                  Jul-22   Jul-21 YoY %chg        Jun-22 MoM %chg YTD FY'23 YTD FY'22 YoY %chg
    refresh/launch – ScorpioN, XUV5OO, eKUV100,                          PVs                     28,053 21,046        33.3       26,880    4.4         1,04,363     64,248     62.4
    S204 & others.                                                       CVs                     20,946 17,666        18.6        20,431   2.5           79,928     51,700     54.6
         M&M PVs approx. state wise volume mix                           3-W                       4,351    2,148 102.6           4,008    8.6           15,013      5,213 188.0
                                                                         Total Domestic          53,350 40,860        30.6        51,319   4.0         1,99,304   1,21,161     64.5
                                            U.P., 15.8                   Exports                   2,798    2,123     31.8        2,777    0.8           10,306      8,670     18.9
                                                       Maharas
                                                                         Total Auto              56,148 42,983        30.6        54,096   3.8         2,09,610   1,29,831     61.4
                                                       htra, 7.4      o M&M’s overall auto volume grew 31% YoY to 56,148 units. Its PV volume grew 33% YoY while CV grew 19% YoY resp. All
                                                                        the brands including XUV700, Thar, Bolero and XUV300 are showing robust demand trend. The blockbuster launch of its
                                                     Bihar, 6.4
                                                                        ‘Scorpio-N’ has received 100,000 bookings under 30 minutes, translating into an ex-showroom value of ₹18,000cr. The
                                                          Andhra
                   Others ,                                             deliveries of the same will commence at the end of Sept 2022.
                    52.6                                 Pradesh,
                                                            6.4       o M&M has an ambitious plan of launching 23 new products by 2026. Within its PV business, it plans to launch 9 new
                                                     Madh.              products while for its LCV business it plans 14 new products by 2026. M&M has been very proactive with EV space,
                                       Rajas- ,
                                         5.5
                                                    Prad., 5.8          which seems to be reality in the coming years. M&M has highest share of diesel portfolio & its ownership & operational
                                                                        cost has increased significantly in the recent past, putting the company at disadvantageous position.
Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                                          Monthly Motown Monitor                                        6
Mahindra & Mahindra (M&M) – Tractors
        Prediction of 4th consecutive normal monsoon to benefit
        the leader
                                                                                                                                                                       M&M - Tractors
  o M&M dominates the Indian tractor industry,                                 50000
    with an overall market share of ~40%.                                      40000

                                                                       Units
  o The tractor segment though accounts for ~40%                               30000
    of M&Ms revenue; however it accounts for >75%                              20000

                                                                                       27229

                                                                                                21360

                                                                                                          40331

                                                                                                                      47017

                                                                                                                               27681

                                                                                                                                        18269

                                                                                                                                                     22682

                                                                                                                                                              20437

                                                                                                                                                                       29763

                                                                                                                                                                                40939

                                                                                                                                                                                         35722

                                                                                                                                                                                                  41848

                                                                                                                                                                                                           23307
    of its profitability.                                                      10000
                                                                                   0

                                                                                                                                        Dec-21

                                                                                                                                                                                                  Jun-22
                                                                                       Jul-21

                                                                                                                                                                                                           Jul-22
                                                                                                                                                              Feb-22

                                                                                                                                                                                Apr-22
                                                                                                                                                                       Mar-22
                                                                                                          Sep-21

                                                                                                                                                     Jan-22
                                                                                                                      Oct-21

                                                                                                                               Nov-21

                                                                                                                                                                                         May-22
                                                                                                Aug-21
        M&M Tractors approx. state wise volume mix                      Segment                       Jul-22        Jul-21 YoY %chg              Jun-22 MoM %chg YTD FY'23 YTD FY'22 YoY %chg
                                                                        Domestic                     21,684        25,769 -15.9                  39,825   -45.6   1,35,067  1,21,607   11.1
                                               Uttar                    Exports                       1,623         1,460    11.2                2,023    -19.8      6,749     5,541   21.8
                                             Pradesh, Andhra            Total Tractors               23,307        27,229 -14.4                  41,848   -44.3   1,41,816  1,27,148   11.5
                                               15.3 Pradesh,
                                                       12.5           o M&M’s overall tractor volume declined 14% YoY to 23,307 units; of which domestic volume declined 16% YoY,
                        Others,
                         32.4                            Maharas
                                                                        while exports grew 11% on YoY basis. After robust volume growth of 18% in Q1, the month of July witnessed
                                                          htra,         normalisation of volumes.
                                                          11.4
                                                                      o July is traditionally a lean month, as the land preparation phase, wherein a tractor finds highest utility, gets over
           Rajastha                                   Madhya
            n, 6.5 Bihar,                                               and farmers start sowing their crops. The overall rainfall has been higher than normal barring few states in Eastern
                              Gujarat,                Pradesh,
                       6.6                              8.5
                                                                        part of the country, which have received deficient rainfall until now. With these states being country's key paddy
                                6.7
                                                                        producing markets, recovery in rainfall is crucial. Further festive season falling in later half of August and sufficient
                                                                        rainfalls across most of geographies will shape up the industry in the upcoming months.
Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                       Monthly Motown Monitor                       7
Ashok Leyland (ALL)
    Infra led, high MHCV demand driving ALL’s volumes
                                                                                                                                                                 Ashok Leyland
  o ALL is a pure CV play, as its M&HCV/LCV volumes                             20000
    mix stands at 63/37 respectively. Its overall CV                            16000

                                                                        Units
    market share stands at ~16%, with M&HCV &                                   12000
    LCV market share at ~29% & ~11% respectively.
                                                                                 8000

                                                                                                                            10480

                                                                                                                                              13939

                                                                                                                                                                 20123

                                                                                                                                                                                   13273

                                                                                                                                                                                                     13625
                                                                                                                   11079

                                                                                                                                     12518

                                                                                                                                                       14657

                                                                                                                                                                          11847

                                                                                                                                                                                            14531
                                                                                                 9360

                                                                                                          9533
                                                                                        8650
  o ALL is looking to diversify its businesses, and is                           4000
    focusing on other businesses namely LCV,                                        0

                                                                                                                                     Dec-21

                                                                                                                                                                                            Jun-22

                                                                                                                                                                                                     Jul-22
                                                                                        Jul-21

                                                                                                                                                                 Mar-22

                                                                                                                                                                          Apr-22
                                                                                                                                                       Feb-22
                                                                                                                                              Jan-22
                                                                                                          Sep-21

                                                                                                                   Oct-21

                                                                                                                            Nov-21
                                                                                                 Aug-21

                                                                                                                                                                                   May-22
    Exports, defence & aftermarket business.
  o ALL’s dependence on south (~40%) has reduced
    over the years, post higher focus to the North &
                                                                       Segment                  Jul-22     Jul-21 YoY %chg       Jun-22 MoM %chg YTD FY'23 YTD FY'22 YoY %chg
    eastern region.
                                                                       M&HCV                    8,148      3,822     113.2         9,354  -12.9      33,135     12,872 157.4
           ALL’s approx. state wise volume mix                         LCV                      5,477      4,828     13.4          5,177   5.8       20,141     13,765    46.3
                                                                       Total Sales             13,625      8,650     57.5        14,531    -6.2      53,276     26,637 100.0
                                          Tamil                       o ALL’s volume grew 58% YoY to 13,625 units. Domestic/export volume stood at 12,715/910 units respectively. Its
                                          Nadu,
                                           14.2        Andhra,          overall M&HCV/LCV volume came in at 8,148/5,477 units respectively. The CV volume continues to remain strong
                                                        14.2            driven by higher fleet operator utilisation and higher infra spend. The M&HCV demand has been resilient & is
                        Others,                                         considered as lead indicator of overall economic recovery.
                         37.9                           Maharas       o ALL is ‘looking at all options’ for the manufacture of batteries for electric vehicles. ALL in the past, has won the tender
                                                          htra,         floated by Bangalore Metropolitan Transport Corporation (BMTC) for 300 non AC electric buses .
                                                           13.1
                                                       Karnatak
           Delhi, 5.8
                           Rajas- ,                     a, 8.1
                             6.6
Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                Monthly Motown Monitor                        8
Escorts Kubota (ESC)
        Kubota onboarded, Awaiting clarity on new synergies
                                                                                                                                                                         Escorts
  o ESC operates in the tractor (accounts ~77% of                               15000
    revenue), construction equipment & railway                                  12000

                                                                        Units
    space. It enjoys ~10% market share in the Indian                             9000
    tractor industry with >70% of volumes from                                   6000

                                                                                                                                                                10074

                                                                                                                                                                                               10051
                                                                                                                   13514
    north, central & western regions.

                                                                                                 5693

                                                                                                                            7116

                                                                                                                                     4695

                                                                                                                                                                             8325

                                                                                                                                                                                                        5360
                                                                                        6564

                                                                                                          8816

                                                                                                                                              5707

                                                                                                                                                       6114

                                                                                                                                                                                      8421
                                                                                 3000
  o ESC manufactures Backhoe loaders, Pick n carry                                  0

                                                                                                                                     Dec-21

                                                                                                                                                                                               Jun-22
                                                                                        Jul-21

                                                                                                                                                                                                        Jul-22
                                                                                                                                                                             Apr-22
                                                                                                                                                       Feb-22

                                                                                                                                                                Mar-22
                                                                                                                                              Jan-22
                                                                                                          Sep-21

                                                                                                                            Nov-21
                                                                                                                   Oct-21
                                                                                                 Aug-21

                                                                                                                                                                                      May-22
    cranes & compactors in its construction
    equipment space. Its railway business has
    witness improvement & as of Q1FY23 its order
                                                                       Segment              Jul-22      Jul-21 YoY %chg      Jun-22 MoM %chg YTD FY'23 YTD FY'22 YoY %chg
    book stands at ₹850 crore.
                                                                       Domestic              4,704      6,055    -22.3        9,265    -49.2          29,312         30,555     -4.1
          ESC Tractors approx. state wise volume mix                   Exports                 656        509    28.9          786     -16.5            2,845         1,944     46.3
                                                                       Total Sales           5,360      6,564    -18.3      10,051     -46.7          32,157         32,499     -1.1
                                                     Uttar            o ESC volume declined 18% YoY to 10,051 units. Domestic volume declined 22% YoY to 4,704 units while exports
                                                   Pradesh,             grew 29% YoY to 656 units. The Industry wholesales were impacted as July month traditionally has been soft.
            Maharas                                  25.9
                            Others,
            htra, 4.7                                                 o ESC has lost market share in price sensitive market to balance out profitability. The management has undertaken a
                             19.6                         Madhya
                                                                        detailed study and is expected to regain its lost market share. ESC expects low to mid single digit growth for tractor
             Gujarat,                                     Pradesh,
                                                            13.9        industry in FY23.
               5.4
             Bihar,                                                   o From a longer-term perspective - ESC will outpace the industry growth as it has filled up the product portfolio gaps
              8.9                                                       & aims to achieve market share of 15% over the next 3-4 years. It expects exports volumes to be ~10,000 units in 2
                        Haryana,                     Rajastha
                          9.3                         n, 12.3           years. ‘Escorts-Kubota’ is jointly deliberating long term business plan which is likely to be unveiled in 6 months.

Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                Monthly Motown Monitor                           9
Hero Motocorp (HMCL)
        Advent of EV threatens to dislodge HMCL from its numero
        uno status…
                                                                                                                                                                        Hero Motocorp
  o HMCL is the market leader in the Indian 2-W                               875000
    industry with share of ~35%. It is the leader in                          750000

                                                                      Units
                                                                              625000
    the motorcycle segment with share of ~48% & in                            500000
    the scooter segment its share stands ~8%.                                 375000

                                                                                       454398

                                                                                                 453879

                                                                                                            530346

                                                                                                                          547970

                                                                                                                                   349393

                                                                                                                                            394773

                                                                                                                                                     380476

                                                                                                                                                              358254

                                                                                                                                                                       450154

                                                                                                                                                                                    418622

                                                                                                                                                                                             486704

                                                                                                                                                                                                      484867

                                                                                                                                                                                                               445580
                                                                              250000
  o The urban/rural mix for HMCL is largely divided                           125000
    as 50:50. It has extensive network of ~6500                                    0
    sales & service points. Its top selling model

                                                                                                                                            Dec-21

                                                                                                                                                                                                      Jun-22
                                                                                       Jul-21

                                                                                                                                                                                                               Jul-22
                                                                                                                                                                       Mar-22
                                                                                                                                                              Feb-22

                                                                                                                                                                                    Apr-22
                                                                                                                                                     Jan-22
                                                                                                            Sep-21

                                                                                                                                   Nov-21
                                                                                                                          Oct-21

                                                                                                                                                                                             May-22
                                                                                                 Aug-21
    include (Splendor + HF Deluxe) account for >66%
    of its overall volume
  o Upcoming refresh/launch – Hero 450 ADV,                           Segment                      Jul-22               Jul-21 YoY %chg         Jun-22 MoM %chg                 YTD FY'23        YTD FY'22 YoY %chg
    eMastero, Hero electric scooter & others.                         2-W sales                 4,45,580             4,54,398     -1.9        4,84,867   -8.1                   18,35,773        14,78,887   24.1
            HMCL’s approx. state wise volume mix
                                                                      o HMCL’s volume declined 2% YoY to 445,580 units and came in below expectation. Its motorcycle/scooter volume
                                              U.P.,
                                                                        stood at 421,288/24,292 units resp. The normal monsoon in most parts of the country, and the consequent
                                              19.3                      agricultural harvest along with the upcoming festive season is expected to keep the sentiments positive and help
                                                                        build the momentum further.
                                                         Rajas- ,
                                                                      o Further strengthening its global business operations, HMCL introduced Euro-5 compliant variants of three new
                                                           8.1
                    Others,                                             products – the XPulse 200 4V motorcycle and Dash 110 & Dash 125 scooters in Turkiye. Additionally, in the domestic
                     44.6                        Bihar,                 market HMCL introduced new Passion ‘XTec’ and also launched a new community riding platform ‘XCLAN’.
                                                 Madh.
                                                   7.6
                                                 Prad.,               o The ongoing geopolitical situation has resulted in enormous supply chain issues & shortage of semiconductors. Thus,
                                                  7.0
                        Gujarat,
                                             Maharas                    HMCL feels it would be prudent to unveil the first EV product around the upcoming festive period. It earlier had
                                             htra, 6.9                  planned the launch of 2W EV - ‘VIDA’ in Mar’22 then postponed to July’22 & now is planned in festive season.
                          6.5
Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                            Monthly Motown Monitor                      10
Bajaj Auto (BAL)
        ‘Double whammy’ - Domestic & export facing headwinds
                                                                                                                                                                       Bajaj Auto
 o BAL is diversified 2-W & 3-W and also domestic                                600000
   and export play. Its market share in 2-W industry                             500000

                                                                         Units
   stands at ~12%, & is largely in the motorcycle                                400000
   segment where it commands market share of                                     300000

                                                                                                            402021

                                                                                                                              379276

                                                                                                                                       362470

                                                                                                                                                         316020

                                                                                                                                                                              310774

                                                                                                                                                                                       275868

                                                                                                                                                                                                         354670
                                                                                          369116

                                                                                                   373270

                                                                                                                     439615

                                                                                                                                                363443

                                                                                                                                                                  297188

                                                                                                                                                                                                347004
   ~18% and aims to reach ~24% going forward.                                    200000
                                                                                 100000
 o Apart from domestic 2-W, the 3-W accounts for                                      0

                                                                                                                                       Dec-21

                                                                                                                                                                                                Jun-22
                                                                                          Jul-21

                                                                                                                                                                                                         Jul-22
                                                                                                                                                         Feb-22

                                                                                                                                                                  Mar-22

                                                                                                                                                                              Apr-22
                                                                                                            Sep-21

                                                                                                                                                Jan-22
                                                                                                                              Nov-21
                                                                                                                     Oct-21

                                                                                                                                                                                       May-22
                                                                                                   Aug-21
   >10% of volumes while export account for ~55%
   of its volumes.
 o Its top selling model include Pulsar & Platina                       Segment                     Jul-22    Jul-21 YoY %chg           Jun-22 MoM %chg YTD FY'23 YTD FY'22 YoY %chg
   which account >66% of its domestic 2-W sales.                        2-wheeler                3,15,054 3,30,569        -4.7       3,15,948       -0.3       11,62,212 12,29,874          -5.5
   Upcoming refresh/launch –Bajaj Pulsar RS400                          3-wheeler                  39,616    38,547        2.8        31,056        27.6          126104        145256 -13.2
         BAL’s 2Ws approx. state wise volume mix                        Total Sales              3,54,670 3,69,116        -3.9       3,47,004        2.2       12,88,316 13,75,130          -6.3
                                                                        Domestic Sales           1,82,956 1,67,273         9.4      1,38,351        32.2         5,35,792     5,24,410       2.2
                                          U.P.,                         Exports                  1,71,714 2,01,843 -14.9             2,08,653      -17.7         7,52,524     8,50,720 -11.5
                                          14.3        Tamil
                                                      Nadu,           o BAL’s volume declined 4% YoY 354,670 units. Its domestic volume grew 9% YoY while export declined 15% YoY. Its 2W volume
                                                       8.7              declined 5% YoY, while its 3W grew 3% YoY. Its exports has started to face headwinds, after reports which said that Nigerian
                                                                        government is mulling to ban motorcycle to tackle security challenges. Nigeria accounts for ~20% of BAL’s export volume.
                                                     Maharas
                   Others,
                    49.3
                                                     htra, 8.5        o The overall 2W industry has seen soft demand, however the degrowth has narrowed from double digit to single digit. On the
                                                     Madh.              outlook front, BAL is looking quarter by quarter and expect FY23 to be better than FY22 and gain market share thereby.
                                                      Prad.,
                                                       7.2            o BAL is expanding its EV-2W capacity from 60,000 units to 0.5mn and is investing Rs300cr at Akurdi. It is also planning to set up
                                                  Karnatak
                               Punjab,                                  capacity for EV-3W and is likely to launch in a year.
                                                   a, 6.7
                                 5.3

Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                  Monthly Motown Monitor                          11
Eicher Motors (EML)
        Exports emerges as the “pot-of-gold” for this iconic
        motorcycle maker.
                                                                                                                                                                 Eicher Motors - Royal Enfield
  o EML is a play on 2-W with its Royal Enfield (RE) &                            80000
    on CV – with its JV ‘VECV’. RE dominates in

                                                                          Units
                                                                                  60000
    premium motorcycle category (>250cc) with
                                                                                  40000
    market share of >90%. It continues to have

                                                                                                                                             73739

                                                                                                                                                        58838

                                                                                                                                                                    59160

                                                                                                                                                                              67677

                                                                                                                                                                                         62155

                                                                                                                                                                                                   63643

                                                                                                                                                                                                                61407
                                                                                          44038

                                                                                                   45860

                                                                                                               33529

                                                                                                                        44214

                                                                                                                                 51654

                                                                                                                                                                                                                         55555
    strong brand recall, with 1063 & 1055 large &                                 20000
    studio stores resp. & remains premiumization                                      0
    play.

                                                                                                                                             Dec-21

                                                                                                                                                                                                                Jun-22
                                                                                          Jul-21

                                                                                                                                                                                                                         Jul-22
                                                                                                                                                                                         Apr-22
                                                                                                                                                                              Mar-22
                                                                                                                                                                    Feb-22
                                                                                                                                                        Jan-22
                                                                                                               Sep-21

                                                                                                                        Oct-21

                                                                                                                                 Nov-21

                                                                                                                                                                                                   May-22
                                                                                                   Aug-21
  o Plans to launch one new product/quarter.
    Upcoming refresh/launch – Shotgun, Bullet 350,                       Segment                            Jul-22      Jul-21 YoY %chg               Jun-22 MoM %chg                  YTD FY'23 YTD FY'22 YoY %chg
    Scram, Hunter 350 and others
                                                                         Motorcycle 350cc                   9,219       6,482        42.2            11002          -16.2               40,620              23,569       72.3
                                                                         Total Sales                        55,555      44,038        26.2            61,407           -9.5             2,42,760            1,67,678      44.8
                                          Kerala,    Tamil               Exports                             9,026       4,748        90.1            11142          -19.0               38,589              23,711       62.7
                                           11.4      Nadu,               Domestic                      46,529 39,290 18.4                50,265         -7.4           2,04,171 1,43,967        41.8
                                                      9.9
                                                                      o EML’s - Royal Enfield (RE) volume grew 26% YoY to 55,555 units. Domestic volume grew 18% YoY to 46,529 units while exports
                                                                        grew 90% YoY to 9,026 units. Volume of 350cc grew 42% YoY. The demand
                     Others,                         U.P., 9.6          environment continues to remains strong, backed by healthy order book and low channel inventory.
                      46.4                                            o In the past, RE started its exclusive local assembly unit & CKD facility in Thailand (3rd after Argentina & Colombia) & will act as a
                                                     Maharas            distribution hub for countries in South-East Asia & will start local assembly of the Himalayan, Interceptor & Continental GT
                                                     htra, 9.3
                                                Delhi,                  models.
                            Karna- ,
                              6.6
                                                 6.8                  o Strategy of network expansion & product launches remains intact. It plans to launch one product/quarter for next three years.
                                                                        It aims to become $5bn global company over the next 5-7 years, implying >22% CAGR in the coming years.
Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                               Monthly Motown Monitor                             12
TVS Motors (TVS)
        Market share & Margin inching northwards..
                                                                                                                                                                   TVS Motors (2-W)
 o TVS is the 3rd largest player in the Indian 2-W                             500000
   industry with market share of ~14%. The                                     400000

                                                                       Units
   company has market share in Motorcycle &                                    300000
   Scooter stands at ~6% & ~21% respectively. It is

                                                                                        278855

                                                                                                                               272693

                                                                                                                                        250933

                                                                                                                                                                                 295308

                                                                                                                                                                                          302982

                                                                                                                                                                                                   308501
                                                                                                 290694

                                                                                                             347156

                                                                                                                      355033

                                                                                                                                                 266788

                                                                                                                                                          281714

                                                                                                                                                                    307954

                                                                                                                                                                                                            314639
                                                                               200000
   the only player in India which sells Mopeds. TVS
                                                                               100000
   also has presence in 3-W & export markets.
                                                                                    0

                                                                                                                                        Dec-21

                                                                                                                                                                                                   Jun-22
                                                                                        Jul-21

                                                                                                                                                                                                            Jul-22
                                                                                                                                                                    Mar-22

                                                                                                                                                                                 Apr-22
                                                                                                                                                          Feb-22
                                                                                                             Sep-21

                                                                                                                               Nov-21

                                                                                                                                                 Jan-22
                                                                                                                      Oct-21

                                                                                                                                                                                          May-22
                                                                                                 Aug-21
 o Its top models - Jupiter & Apache account for
   >50% of its domestic 2-W volume.
                                                                       Scooters                              Jul-22       Jul-21 YoY %chg          Jun-22 MoM %chg YTD FY'23 YTD FY'22 YoY %chg
 o Upcoming refresh/launch – TVS Zeppelin,
   Apache RTR Fi E100, RTR310, Retron, Creon, ADV                      Total 2-W                          2,99,658     2,62,728 14.1             2,93,715    2.0   11,60,453 8,81,429 31.7
                                                                       Total 3-W                            14,981       16,127 -7.1               14786     1.3      60,977    55,184 10.5
        TVS’s 2Ws approx. state wise volume mix                        Total Sales                        3,14,639     2,78,855 12.8             3,08,501    2.0   12,21,430 9,36,613 30.4
                                                                       Exports(of the above)              1,12,032     1,03,133     8.6           114449    -2.1    4,50,153 4,31,238     4.4
                                       U.P., 15.6                      Domestic sales                     2,02,607     1,75,722 15.3             1,94,052    4.4    7,71,277 5,05,375 52.6
                                                    Tamil             o TVS Motors volume grew 13% YoY to 314,639 units; of which 2-W volume grew 14% YoY to 299,658 units while 3W
                                                    Nadu,               volume declined 7% YoY to 14,981 units. Domestic volume grew 15% YoY, while exports grew 9% YoY.
                   Others,                           15.1
                    36.5                                              o TVS Motor on standalone basis reported very strong result with and was its highest ever revenue/EBITDA/PAT in Q1FY23.
                                                     Andhra,            Despite high commodity inflation over the last 12 months, TVS continued to report stable EBITDA margin of 10% for the
                                                      10.3              four consecutive quarter which remains commendable.
       Madh.                                        Maharas           o TVS is evaluating E-mobility subsidiary stake sale. It expects to increase its E-2W production from 4500 units in June 22 to
      Prad., 5.1 Karnatak                           htra, 9.4
                                                                        10k units and then to 25k in the coming months. It has also lined up series of new launches in the next 2 months. Its
                  a, 8.0                                                iQube is now available in 85 cities with an order book of 20k units.
Source: Company; ABM equity research, carandbike.com, bikedekho.com
                                                                                                                                                                             Monthly Motown Monitor                  13
Research Team
        Naveen Baid
        Head of Research
        022-4356 7848
        naveen.baid@adityabirlacapital.com

        Fundamental Team
        Vidrum Mehta                                    Auto/Building Materials/Capital Goods   022-6819 0537   vidrum.Mehta@adityabirlacapital.com
        Jaymin Trivedi                                  Banking & Finance                       022-6819 0511   jaymin.trivedi@adityabirlacapital.com
        Sumeet Shah                                     Consumption/Chemical/ Telecom           022-6819 0514   sumeet.shah1@adityabirlacapital.com
        Advik Shetty                                    IT/ M&E/ Healthcare/Consumption         022-6819 0541   advik.shetty@adityabirlacapital.com
        Mohan Jaiswal                                   Technical Analyst                       022-6819 0515   mohan.jaiswal@adityabirlacapital.com

ABML research is also accessible in Bloomberg at ABMR

                                                                                                                                                        14
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                                                                                                                                                                                Monthly Motown Monitor                            15
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