MobiSlide by Create a relevant link to your contacts and Manage its content - Mobislide The Easy Made Catalog
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One Click All-in-One Sales and Marketing Solution
The Easy made Catalogue
by
MobiSlide
Create a relevant link to your contacts
and Manage its content
MobiSlide Hosting, creation and gathering of heterogeneous multi-media content, organizable by topic into catalog, update, broadcast and manage it easily
MobiSlide Project
Who we are
David Levy and Louis Salfati asked ??? to join the team,
each in their roles
David LEVY
Louis SALFATI CEO and Product ???
Manager
CTO CMO and Business
• Founder and CEO of JLD
• Creator of Mobile Informatique developer
applications : ZILEXPO • 25 years of professional • Founder and CEO
and ZILMON experience in mobile • 20 years of professional
• 30 years of professional applications experience in
experience in developement and management consulting
specifications and deployment
development
MobiSlide
Case 1
Alain supplies flowers for religious holidays, life events,
offices and luxury stores
Until now, Alain was relying on a generic digital and
paper catalogs to communicate with his clients
He got feedback that his catalog was very confusing and
cumbersome to use
How would you appreciate a Christian funeral wreath
offer when you were looking for a Bat-Mitzva center
piece bouquet ?
MobiSlide
Case 2
Laetitia is a freelance industrial designer. She designs an
extremely wide variety of products for very different
types of clients
Producing targeted digital catalogs and presentations
turns out to be very expensive, time-consuming to keep
updated
…Very often ending up to the garbage bin
How would you appreciate a fine wine and tobacco
collection when you were only wanted to pick within an
oriental art collection ?
MobiSlide
And they are many more SMB real-life cases
like those…Use cases
So many channels to use to communicate…
How do you communicate currently with your contacts
? around your products and services?
« I send a weekly « I have developed
Newsletter by an Application …»
email…» « I put pictures on
my Facebook
page…»
Everyday I make the same frozen
presentation to all my customers
« I’ve created a
website …»
« I send SMS for « My sales
flash representatives provide
discounts… » the yearly Catalog …»MobiSlide
Let’s stop wasting customers’
time with unfocused general
sales and marketing
documents!MobiSlide And this is what we are
challenging!
What if there were a solution that could generate:
Easily, cheaply and in less than 1 minute any
number of digital custom made catalogs to the
exact customer’s expectations
Without any computer or marketing skillsMobiSlide catalog Samples Eden Fine Art Gallery Arnaud & Louis Coiffure
Our catalog
What are we challenging with Mobislide?
Produce targeted catalogs in minutes for any format (web, app, links)
and any device (smartphone, tablet, laptop and desktop) with
distribution and usage tracking per user
Publish, share and update in one simple click to any channel (email,
blog, social medias, website)
Have an user-friendly interface to update information and manage the
target audience without any computer skill
Limit the communications costs
Works off-line with automatic updates synchronization when back to
connection
Create a relevant link with your contacts and manage it!Our catalog
Create a relevant link to your contact…
1. Create and
select items Documents Medias Social networks Links / websites
Slides
2. Group items in
« Slides » and
generate your
« Catalog » Apply your style Catalog
Mail
Select Whatsapp
3. Share it with your
your contacts SMS
slides Link …Our catalog
…and manage it
1. Select new or
updated items Updates the prices Add a video Integrate a Update your
shortcut address
Slides
2. Add them in
the appropriate
slide or create a
new one Change your style
Catalog
Your catalog is
3. Generate your automatically updated
new catalog when your contact connect
to it and you will know it
Your contacts always read the latest version of your contentWe are creating a new media with MobiSlide Studio
MobiSlide Studio :
Welcome to Live Catalogs
Intended to all users
No computer skills necessary
No more complexity to designing catalogs with standard software
tools or Websites Builders
Produce targeted catalogs in minutes for any format (web, app, links)
and any device (smartphone, tablet, laptop and desktop) with
distribution and usage tracking per user
Works off-line with automatic updates synchronization when back to
connection
Publish, share and update with one simple click to any channel (email,
blog, social medias, website)MobiSlide
And your MobiSlide catalog starts its life
Versus
Classic catalogs turning immediately obsolete as soon as
published: static digital (pdf, ppt, word, …) and paper catalogsRegular use case … and the complexity of social media
Regular use cases
… with pros and cons (1/2)
Channel Pros Cons
Website • Large audience (worldwide) • Information Density
• Branding • Time and update costs
• SEO strategy • Date of last update
• Untargeted communication
• Need a good internet connection
• competitive risk (when the reader uses a
search engine)
• The information is not confidential
• Very expensive SEO even with a good name
Application • Direct relationship • The user needs to download it (and therefore
• Branding search and find the application among x
millions apps in the store)
• Storage space on the phone
• Time and update costs
• Developments in x support and x stores
(Android and Apple smartphone / tablet / pc /
mac)
Business card • Customization • Little information available
• Paper contact • Static
• Cost • Manually enter information on their phone /
contacts
• No access to social networksRegular use case
… with pros and cons (2/2)
Channel Pros Cons
Paper Catalog • User friendly • No videos
• No need of internet • No updates
• Distribution and Inventory Management
(languages)
• Too much information, not filterable
• Cost
Email • Fast • Attachment Size
• Cheap • No customer interest feedback
• Static / no update / reminder
Facebook Page • Easy administration • No hierarchical information
• User-friendly • No customer targeting
• Competitor advertising
• Thousand of similar businesses, impossible to
find the rightpage
Files • Fast • No update
Word, EXCEL, • Quickly created • Only a digital version of the paper option
Powerpoint, PDF • Complex to modify and to udpdate
• Very heavy to transfer by Email
• Even with wetransfer or equivalent, shows
competition’s adsMobiSlide
MobiSlide Studio: Video DemoMobiSlide
Market Validation
Web development and SEO: highest digital priority for SMBs: 33%
Social media management, content marketing, loyalty marketing,
reputation management, mobile presence and other channels
were still cited: 31%
Even with these good intentions, 47% of SMBs feel they do not
have enough expertise and 43% do not have enough time
How many SMB websites have been updated in the last 3 years?
Source: http://streetfightmag.com/2015/08/24/infographic-the-complex-smb-marketing-ecosystem/MobiSlide Market Potential In most western countries, it is given that SMBs account for more than 50% of the total businesses in number In other countries, this figure is much larger SMBs have in common that they still find it difficult to fully adopt the digital revolution because of the cost, the necessary skills needed and the time they lack. But not moving in just means that they are going to die MobiSlide is to change this situation with MobiSlide Studio
MobiSlide Market Potential
Focus on France : potentially 1,76 million of customers
Size by number of employees Total companies with 10
0 1à9 10 à 49 50 à 199 200 à 500 à 1999 2 000 to 249 employees
499 or more
Field : France (except Mayotte before 1er january 2012),
Source : Insee, Sirene, REE (Répertoire des Entreprises et des Établissements).
Manufacturing, mining 143 482 80 851 27 953 6 082 1 513 607 119 260 607 34 546
and other industries
dont manufacturing 117 342 75 741 26 208 5 722 1 399 557 107 227 076 32 402
Construction 339 666 163 270 25 460 2 027 293 119 28 530 863 27 580
wholesale and retail trade, 695 145 378 194 60 399 8 464 1 464 551 147 1 144 364 69 386
transport, accommodation
and food
whose :
trade ; automobile and 498 183 238 438 35 825 5 190 956 350 90 779 032 41 356
motorcycle repairs
Transportation and 60 913 26 132 8 907 2 071 397 140 35 98 595 11 127
storage
accommodation and food 136 049 113 624 15 667 1 203 111 61 22 266 737 16 903
Information and 111 694 24 379 5 682 1 127 257 126 25 143 290 6 896
communication
financial and insurance 96 880 37 405 3 628 601 204 198 71 138 987 4 299
activities
real estate activities 144 692 29 652 2 254 475 107 39 3 177 222 2 769
Professional, scientific and 516 348 138 646 25 924 4 050 794 332 77 686 171 30 240
technical services and
administrative and
support activities
Education, human health 454 836 66 287 12 111 3 605 471 202 20 537 532 15 883
and social work
Other service activities 239 626 67 258 4 955 592 62 27 3 312 523 5 574
Total 2 742 369 985 942 168 366 27 023 5 165 2 201 493 3 931 559 197 173Market Potential
MobiSlide
Focus on France : medical sector
do not many liberal or mixed physicians (1)
Number of doctors
General practictioners (GPs) 102 299 68 503
Specialists 121 272 61 503
medical specialties 69 172 35 295
Whose :
anesthesiology resuscitation 11 278 4 486
diagnostic radiology and 8 736 6 449
imaging
pediatrics 8 007 3 134
cardiology 6 996 4 929
Dermatology and Venereology 4 003 3 351
gastroenterology hepatology 3 692 2 169
pneumonology 3 009 1 265
rheumatology 2 624 1 805
internal Medicine 2 437 401
neurology 2 470 877
surgical specialties 26 709 18 382
whose :
ophthalmology 5 927 5 106
obstetric gynecology 4 724 2 822
general surgery 3 610 1 504
Otorhinolaryngology 3 076 2 324
orthopedic surgery and 3 241 2 418
traumatology
Medical Biology 2 975 1 179
Psychiatry 15 171 6 547
Occupational Medicine 5 524 69
Public health 1 721 31
Total Physicians 223 571 130 006MobiSlide Market Potential European Market Worldwide Market
Conquer the market
MobiSlide
Let’s start your customer conquest !
Mobislide Mobiways SEO strategy « Tupperware »
MarketPlace strategy
Target Existing and Mobislide users Classic web Regional
potential prospects prospects
customers
Description • Share your link • Embed the • Set up an • Develop a
• Customize Mobiways SEO strategy network of
information MarketPlace to syndicate ambassadors
• Update your with your content • Follow
content georeferencing on the web performance
(eg: leboncoin) (google ads) • Pay them
accordingly
Adapt your strategy to your targetMobiSlide Business Model
1. Start: a free limited version (1 user, 20 items, 5 slides, 3 catalogs and 100
catalog downloads)
2. Basic: $30/month/user (100 items, 10 slides, 30 catalogs and 1000 catalog
downloads or 100 MB storage and 1 GB of catalog downloads)
3. Professional: $100/month/user (200 items, 20 slides, unlimited catalogs,
10.000 catalog downloads and 20 GB of catalog downloads, 1h online
help)
4. Enterprise: Contact Us
5. Custom-made: $100/hr. Let our Professional Services help you
1 Marketplace: photographers, designers, copywriters, integrators (10% of
turnover)MobiSlide Market Adoption
Achievements in three weeks:
2 hours per day dedicated to sales
20 customers
3 paying customers
Today without commercial we have about 50 customers in
very different businesses
Hair dresser, designer, surgery, dietitian, furniture
manufacturer, art gallery, Flyers for sport event, landscape
architect, pastry cook, movies producer, Business card,
trombinoscope, accountant activities, Restaurant ambiance &
menu, Jewelery designer, …MobiSlide RoadMap
Marketplace for designers, photographers and
integrators
Sales orders directly from catalogs
Sharable content repository
API: for software partners
SEO from within the catalogs (public only)
Strategic partnerships with marketplaces like
Groupon, Ebay, Estsy…MobiSlide The market competitors
3 types of competitors:
Websites Wix, Weebly,
builders Muse, …
Mobiways
Elastic, Snappii,
Now in Store, SaaS Wordpress,
Catalog Catalog CMS Joomla,
Managers Drupal…
Machines, flipb,
E-catalogs,
Issuu…MobiSlide Competitive advantages Upload once, use many times Easy to Use Automatic catalog synchronization Online and Offline
MobiSlide Development Roadmap
We have currently 50 customers and 5 paying customers
Current Market Analytic
version conquest version
• Share your link • Marketplace for • Sales orders directly
• Adapt information designers, from catalogs
• Update your photographers and • API : for software
content integrators partners
• Sharable content
repository
• SEO from within the
catalogs (public only)
• Strategic partnerships
with marketplaces like
groupon, ebay, etsy…
• App versionMobiSlide Fund Raising
Financial Roadmap
And what we need
To date the project has raised:
350K$: Founders
150K$: Angels
Next Round Targeted: 1.5M$
Invest in a site designer
Invest in a development team to add functionalities
Invest in a commercial team
Invest in marketing resources
Invest in social networking ( Facebook, Twitter, ...)
Need a mentor for the go to market
Need a system engineer to ensure scalability
Optimize network data sharing
Prepare for the next round of investment: international developmentResource needs
MobiSlide Computing and development
CEO
Computing & development
Product scalability : 5000 users x Millions users
Infrastructure scalability
1 Lead developer
4 Web developer (New fonctionalities, optimization, …)
Network administrator
Storage specialist, server HD manager
Security specialist
2 Application developers
Design
Designer to create templates for different kind of businesses (Achitects, Designers, Doctors, Bakers,
hairdressers, …)
1 Designer for Mobislide studio
2 Designers for the catalog
Technical
Technical call center
Help Desk,Resources needs
MobiSlide Sales, Marketing & Acounting
Sales & Marketing
Marketing Director
Social Network specialist
Brand marketing specialist
Sales Director, 4 Sales Reps for different kind of business
2 Sales Reps to present our model
2 indirect Account Managers for indirect sales
2 commercials director for indirect sales (Tupperware sales for students and housewives)
Comfortable and very nice office to have a place like Apple Store for APP stores
Space for costumers who don’t want to use by themself digital working
Sales call center
Lawyers and accounting
CFO
Lawyer for partnerships
Consulting
Mentoring in business development
For the next BPMobiSlide 6 steps of Mobislide life cycle
Integrate
Put together
Create
Broadcast and follow
Manage
Maintain
Mobislide
36
Create a relevant link with your contacts and manage itSome use cases of Mobislide
MobiSlide
Catalog
Business cards which are always updated and easy to use
Business cards with limited catalog to explain what you do
Specific catalog for each type of customers
Temporary flyer for movies, theater, events, …
Brochures for sales reps allowing them to select what to show to users.
Medical and surgery catalog replacing their paper book (Automatic merging of double
pictures like Before/After pictures)
Multilingual multi-media menu for restaurants with business card and all the relevant
links
Company, administration, association, address book ... with details and contact
informations of all the members
Showcase catalogue for different kinds of activities (florist, designer, architect, ...)
Marketing tool for art galery, … with the possibility of sending the customer selection
with the shop’s business card
And much more…
Mobislide
37
Create a relevant link with your contacts and manage itMobiSlide MobiSlide Studio Long Life to Your Ever Living Catalogs
Mobislide offer
Development and Objectives to achieve
production Mobislide Développement
environment
Automatisation of
Mobislide Studio acquisition of new
Platform of common composants (« framework ») customers on
Photos and elements Mobislide platform
integration Mobislide and customers
Gather these A platform to create visit cards, catalogs on internet. Gather your content accounts
elements in slides. (files, photos, texts, videos, etc.). Send unlimited number of responsive management
Gather these slides customized catalogs, propositions, estimates, synchronises when connected
in catalogs
Catalog usable on
main devices (PC, Market
Mac, IOS, Android, Tracking
Multi Interfaçage Place Multi -
…). Commercialisation language
Editor Module for
For services Application for
Module for communicati
Highly tunable by Improve tracking
Module for Emailling, E- and Module for acquisition of photos,
on with
user. user catalogs SMS, SEO, … to acquire products managing videos, texts …,
external between
interface, sendings new customers. multilingual
softwares customers of catalog and
catalog and thirs Selling stats to suppliers Application allowing
design, its and with the platform Mobislide
using by on some markets
social
storing large data in a
responsivity customers and offer studio
networks suppliers.
device
to all
devices
Platform of catalog On various computer
Operating system (Servers, Datawharehouse, SQL, HTML, Application, …)
création supports
Existing product Product to
Legend product to do developMobiSlide 3 main objectives to grow up
Core market: Sector with a high stake in information
Visit card & digital catalog transfer: Promotional flyers, promotional catalog
management, etc.)
1 2
Increase the turnover and market shares Adapt digital market solutions to sectors with similar
on first 5 markets (hairdressers, surgeons issues:
and plastic surgeons, restaurant, real • industrialize technology (*) to offer solutions at more
estate, art) competitive prices and in shorter delays than plus
competitors
• Increase the turnover generated per • offer tailored solutions from know-how learned on this
customer, with new complementary strong technology (*)
vlaue-added services for customers: SEO,
graphical template, connection to existing
solutions, data transfer to other social
networks, catalog sending to new
customers, … 3
• Increase market shares on existing
product range (Mobislide catalog) on PME Build partnerships with IT services, editors, content
pourly equipped on operationnal markting makers to market MOBISLIDE platform: sell applications
solutions (about 40% of marketplace) on many supports, improve data acquisitiona, connect to
• Increase sales in Europe other back office softwares
(*) packaged owned platform Mobislide, specific for ONLINE/OFFLINE multi-support catalogsIndicative business plan summary
MobiSlide
April
2017
Technical and commercial development
(17 months)
Staff 30
Phase 1
sept
2018 Result >0 from
january 2019
Commercial expansion France (7 months)
Staff 49
April
2019
April
2020
Phase 2
Commercial expansion Europe
Staff 62
April and development
2021
of new Mobislide productsMobiSlide
Financial project
Sales forecast
The model is based on a strong growth (+30% per year) of digital marketing solution rental and a
very strong recurrence part , that is almost 24% on first year until 40%
At N+4 , our society goal is to commercialize our Mobislide catalog on 5 markets in new domains of mobile marketing. Market
should show a very sustained growth on these mobile technologies (+100% per year in volume from N+1 and 30% next years)
In the long term, these products should perform more than 25% in sales volume and more than 30% of turnover, remaining
being realized by performances and material sales.
After first selling year, we expect that commercials will perform an average of 20 sales per month , dispatched as : 50% in volume
for SMB solutions at 30€ per month, 25% of sales for solutions at 50€, 15% for solutions at 100€ , 5% for solutions group at
1000€ or more , and 5% for solution SMB with material.
Each sale generate an average turnover of 1,64 K€ for a 80% margin and an annual support of 390 €
Our expectations are « conservative » : sales forecast inside confined to Europe, without indirect
sales potential (not francophone Europe, partnerships with manufacturers, phone opérators …), Off
turnover generated by consulting services and complementary training for existing customers
Furthermore , regarding Mobislide potential, and its adaptability to a great number of domains, in
case of an increase in competitivity or decrease in profitability in any domain, we will be able to
redirect very quickly our offers and our commercial strength to more favourable domains or
countries.Financial project MobiSlide Sales forecast More than 25% of turnover of « repeat business » bound to annual support
MobiSlide
Financial project
Amount needs
Maximal need of funding should be less than 1,6 M€
For launching costs, we expect outside contribution for growth capital, in the form of share capital, corporate bonds, current
account feeding (with a theorical division equal to a 1/3 of each one need).
(*) customer paiment delay is set to 2 months, 1 month for IT suppliers , and 15 days for other suppliers.MobiSlide
Assets of Mobislide for success
Markets Very favourable to Mobislide offer increase
Sustained needs for digital marketing , a limited competition
Mobile catalog solutions for customers, fitting to each profile offering quick growth perspectives
A technology and a know-how , experienced on mobile marketing solutions
Modular technology totally designed to be generic and quick fitting to many subjects of digital marketing
Know-how capitalized in development sector on mains computer supports (Android tablets, IPAD, Iphone,
Android phone, PC, Mac, …), mobile technology , ahead of competitors
Product designed on an uniq version, implemented at all customers , allows a reactive, easy and economic
support
Total control of source code
Management
David, graduate of MIAGE and DESS in operational research, founder and director of JLD informatique since
1994, has developped technologies of acounting softwares and mobile applications on Pocket PC, and is
credited with an experience of 20 years in ERP and mobile business market. Thes last 2 years, I interviewed and
presented MOBISLIDE catalog to dozens of people in very various domains, wich helped me to validate the
concept, customers expectations and the sales pitch.
Louis graduate of ENSTA conception developpement of program in many domains. Professional experience in
development of mobile application.MobiSlide
Key factors for success
speed of the process of development plan is an essential condition essentielle to be within the first
actors in mobility market
Market of visit cards will really take off since users have smartphones connected to WEBAPP.
Customers already express needs and are accustomed to this kind of tool
Risk of quick obsolescence of technology in case of a delayed go-to-market
Extend partnerships to publish more widely and more quickly
Prepare a version 100% stand-alone which can be sold without human action
Reach as quickly possible critical size to be able to grow externaly
Keep competitive advantage and stay reactive to market needs
Get resources to keep its competitive advantage
Quickly react to be on identified nichesMobiSlide
Conclusion
After second fiscal year (27 months), the company should have built and stabilized a various
and profitable revenue on several european markets: édition and publishing of professionnal
softwares from an owned platform, install and accompanying services, software maintenance,
material trading.
With reasonable sales assumptions, the activity will provide a quick return on investment:
Taxable result for years 1+2+3 : +1,3 M€, 1+2+3+4 : +4 M€
Net income N+1 : +550 K€, N+2 : +1,620 M€
Limited risks because of know-how acquired for 3 years and strong growth potential in mobile
marketing business
Project achievement is based on commercial, technical and first of all financial partnershipExec Summary
> The company
> The team
> The project
> Why it will work
> Its advantages
> The main risks and how to minimize them
> What is expected from the reader
Mobislide
48
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