MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council

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MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
MINIMUM ONE DOSE
         OF VACCINATION
          MANDATORY TO
        VISIT IIJS PREMIERE

         For Visitor Registration
         www.gjepc.org/iijs-premiere/
          No On-Spot Registration

  IIJS re
    m ie
Preeekly
 W2 Edition
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MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
37th
                                                                                                              Edition

                                                                                                              77,200+
                                                                                                              sq. mtrs

IIJS Premiere                                                                                                 1,300+
Finds A New Home                                                                                              Exhibitors

in Bengaluru                                                                                                  2,500+
                                                                                                              Booths
M
        oving destinations after                                         attractions. The sprawling
        over three decades of                                            complex with multiple halls
        being associated with
one city, is no easy task. But
come Covid, and the world
                                                                         offers premium exhibition
                                                                         space of 77,200 sqm and
                                                                         is nestled in the green
                                                                                                              30,000+
witnessed tsunamic disruptions                                           landscape spread over                Trade Visitors
in all walks of lives.                                                   several acres. The BIEC has
   After nearly one-and-a-half                                           a dedicated technology and

                                                                                                                Product
years of lockdowns and curfews,                                          business centre and a multi-
the situation eased considerably                                         cuisine food court.
due to the aggressive roll out
of the vaccination programme.
                                                                           The centre has 5 Exhibition
                                                                         Halls with separate areas for          Section
With more than half the                                                  registration and inaugurations
population being vaccinated, the                                         and state-of-the-art meetings,
Gem & Jewellery Export Council                                           incentives, conferencing,
(GJEPC) decided to hold its                                              exhibition facilities and support
first physical show post the                                             services. To top it, there is a       Gold Jewellery
pandemic to breathe life into the                                        huge parking space that can
gem and jewellery segment, and,                                          accommodate nearly 10,000
in turn, boost trade. It’s time to                                       vehicles. All categories of hotels
                                                                                                               Colour & Diamond
return to physically browse the                                          are situated within 20 kms from       Stone Jewellery
inventory on display!                                                    the exhibition area.
   The permanent abode of IIJS       -- Tamil Nadu, Kerala, Andhra         To alleviate the risk in holding
Premiere, Bombay Exhibition          Pradesh and Karnataka; and          an exhibition of large scale
                                                                                                               Couture Jewellery
Centre, Nesco, Mumbai, being         the whole of India as well due      such as the IIJS, the Council has
unavailable, the hunt began          to established transportation       enforced strict safety measures       Loose Stones
in earnest for a new venue           routes. The Kempegowda              -- the no vaccination, no entry
and finally the sights were          International Airport connects      rule applies to all who enter the
set on Bengaluru after long          Bengaluru with 300+ cities          show. The exhibition spread           Allied Section
deliberations.                       with 30 airlines operating direct   across 5 halls ensures adherence
                                     flights to the city.                to restrictions on maintaining a      Machinery Section
New city. New venue. Same               The Bengaluru International      safe mandatory distance while
IIJS.                                Exhibition Centre (BIEC), India’s   conducting business. Already,
Bengaluru is an inspiring            largest and sophisticated           we are getting feelers that the       Laboratory &
destination. The Silicon Valley of   destination for trade shows,        highly anticipatedshow of the         Education
India, the capital of Karnataka,     finds place of pride in the         year will offer unique and new
is well connected with the four      vibrant and cosmopolitan            products that are in alignment
large states of southern India       city that has several tourist       with the market demand.
MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
Messages
                                                                                    Messages

         Vipul Shah
         Vice Chairman, GJEPC

         Collectively, the gem and jewellery industry stood tall in the face of the pandemic. We, at the Coun-
         cil, debuted virtual trade fairs and buyer-seller meets to keep the momentum going and the Q3 and
         Q4 reflected their success.
            While IIJS Virtual offered us a digital window to reconnect and check the pulse of the market, the
         physical show will help us to rekindle ties in person. IIJS Premiere will bring back the touch and feel
         factor when selecting gems and jewellery, which is always a prerequisite when placing bulk orders.
            During the pandemic, the Government of India provided multiple relief measures for the industry.
         It goes without saying that the Government is keenly supporting and taking this sector to a new lev-
         el. The Government has rationalised the import duty on gold, silver and platinum. It has also come
         up with the revamped Gold Monetisation Scheme and it’s a win-win for all as it will unlock tonnes
         of idle gold in India. This will not only benefit the consumers, retailers and banks, but the nation as
         well.
            As an industry, we should make sure that we take advantage of the conducive business environ-
         ment created by the Government for the gem and jewellery trade.
           I wish everybody a successful IIJS Premiere 2021.

         Shailesh Sangani
         Convener, National Exhibitions, GJEPC
         Get ready for this year’s first mega gem and jewellery show IIJS Premiere 2021. The show is being
         held at the Bengaluru International Exhibition Centre, Karnataka, and is spread across 5 Halls with
         over 1,314 exhibitors and 2,535 booths.
           GJEPC has taken all the precautionary measures against Covid-19. We have made the registration
         processes completely digital – registration is mandatory through GJEPC’s online app, digital
         contactless badges will be issued (no physical badges), visitors and exhibitors have to compulsorily
         download the Aarogya Setu App. Moreover, for entry into the exhibition, visitors must have taken at
         least one vaccine dose.
           In accordance with State and Central Government SOPs and guidelines, the social distancing norm
         of 3.25 square metres per person will be strictly adhered to.
           I would like to thank our exhibitors and visitors for reposing faith in us to help organise IIJS
         Premiere 2021 in physical form. Best of luck!

         Sabyasachi Ray
         Executive Director, GJEPC
          GJEPC has always led the industry from the front. IIJS Premiere 2021 is an opportunity for us to
          reinstate our leadership by organising a show by following all the safety measures against Covid.
            Over the last several months, GJEPC has not only been tapping new markets but also seeking
          new ways to do business for its members. The Council has been working for a comprehensive
          e-commerce policy for the gem and jewellery industry. An MoU was signed with eBay to provide
          impetus to Indian gem & jewellery sellers on the global e-marketplace and explore potential
          business collaborations for facilitating sectoral growth.
            The Council is also making sure that our trade members avail maximum benefits of the
          Government schemes available. GJEPC recently signed an MoU with the National Small Industries
          Corporation (NSIC), to enable our members, especially the MSME units, to avail their various
          schemes.
            The Council continues to take a holistic approach for the sustainable growth of this industry. I
         am sure that IIJS Premiere 2021 will put our industry on a growth trajectory in terms of exports and
         domestic sales.

                                                                    Zero Cancellation
LAST FEW                                                          fees till 10th Sep 2021
ROOMS LEFT                                                                 Hurry
FOR IIJS PREMIERE 2021!                                                  Book Now !
HOTEL BOOKING IS LIVE..                                                  To Book, Visit
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MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
Travel Talk

Five Tourist Attractions
Around Bengaluru
From historical monuments and museums to idyllic gardens and famous
temples, there is a lot to explore in the Garden City.
Bengaluru is known as India’s Silicon Valley as well as the Garden City of India. A hub for tech and start-up ventures, the city beautifully
amalgamates business with pleasure, intertwining the past and the present in its myriad tourist spots.
 There are several notable monuments, palaces, parks, shopping destinations and spiritual places that you can visit during your stay in
Bangalore. The all-year round pleasant weather is an added advantage to make the most of your day.
 Here are a few to get you started:

                                                                                                                           Bangalore Palace

Bangalore Palace                                                                                               Address: Mavalli, Bengaluru
Built in 1887 for Chamaraja          Address: Palace Road, Vasanth                                             Time: 6:00am to 7:00pm; Entry is
Wadiyar X, the palace and its        Nagar, Bengaluru                                                          free from 6:00am to 9:00 am and
sprawling lawns will immediately     Time: 10am to 5:30pm                                                      from 6:00pm to 7:00pm
transport you to the English
countryside for the architecture     Cubbon Park                                                               Tirumala Tirupati Temple
has been inspired by Windsor         Take a break from the hustle and                                          There are several temples in
Castle in England.                   bustle of the exhibition to connect                                       Bengaluru itself such as the
  The Tudor architecture, elegant    with nature at one of the many                                            ISKCON temple and the Bull
wood carvings, hunting trophies      lush green spots in Bangalore.                                            Temple (Dodda Basavana Gudi),
and countless photographs that       Cubbon Park, Bangalore’s version                                          but for those who long to make
decorate the palace walls serve as   of Central Park is lush with 6,000                                        the hallowed pilgrimage to Sri
a testament to the splendour of      varieties of trees. Known as the                                          Venkateswara temple in Andhra
one of South India’s most enduring   lung of Bengaluru, the 300-acre                                           Pradesh, it is only 5 hours away
dynasties.                           park also hosts a library, museum,                                        from Bengaluru and the journey
  The Palace is also home to         tennis academy, aquarium and a           Lalbagh Botanical Garden         can be undertaken by road.
renowned paintings from the 19th     toy train within its boundaries.                                          Address: Tirupati, Andhra Pradesh
and 20th century, included works     Address: Kasturba Road,               Once a private garden for the       Time: 6:30am to 7:30pm
by Raja Ravi Varma, one of India’s   Bengaluru                             city’s royal rulers, the 240-acre
most famous painters. History        Time: 6.00am to 6:00pm; closed        garden derives its name from the    If your schedule doesn’t permit
buffs can also visit Tipu Sultan’s   on Mondays and second Tuesdays:       red roses that bloom throughout     you to travel, you can sit near the
Summer Palace, which is 7km          10am to 5:30pm                        the year. The exotic plants and     banyan tree in the BIEC Complex
away.                                Lalbagh Botanical Garden              trees are a sight to behold and     itself which shelters a Buddha
                                                                           attract a number of birds and       statue. Rest your tired feet, relax,
                                        Tirumala Tirupati Temple           fauna. It houses a majestic glass   say a silent prayer or catch a few
                                                                           house that takes its cue from the   moments of quietude before you
                                                                           Crystal Palace in London.           get back to business again.

                                                                               Cubbon Park
MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
Talking Point

“Let One IIJS Be A Roaming Trade Show
For The Southern Region”
Sultan Mohideen, Proprietor, H. M. Sultan Mohideen Jewellery, Chennai, talks about the reasons
why Bengaluru is one of the ideal options for holding IIJS Premiere.
What are your views about IIJS                                            It’s a wonderful initiative to bring   What kind of gem-studded
Premiere moving to Bengaluru?                                             the IIJS show here, but I would        jewellery would you prefer?
We are very happy that the                                                request the GJEPC that in the          We will look at newer types of
mega show has moved to South                                              future, hold one permanent             coloured gemstones. Consumers
India. The South is one of the                                            show in Mumbai, but a roaming          today are well informed due to
biggest consumers of gold                                                 show in the southern regions.          the digital revolution, and they
jewellery and for the entire                                              Each year, the venue could shift       are seeing a lot more products
region – Karnataka, Andhra                                                to one of these three important        online than offline. Demand for
Pradesh, Kerala and Tamil Nadu                                            cities: Bengaluru, Chennai and         new, but cost-effective items is
– the proximity to the show                                               Hyderabad. I believe that these        soaring.
makes it attractive. Retailers,                                           three venues in the south should         So, I will definitely look for
who travel by train, it is a night’s                                      be kept permanent.                     something fresh. I am waiting
journey for them. This is a huge                                                                                 for manufacturers to surprise
advantage for all jewellers from                                          What would you intend to buy           visitors.
the southern region to attend a                                           at the show?
show of international standards                                           I want to source gemstone and
which is in their proximity.                                              diamond-studded jewellery
  Bengaluru is a wonderful                                                which is light in weight.
place in terms of infrastructure,                                         Designs should be fresh and
climate, and easy availability of                                         eye-catching.
hotel accommodations. I am sure        after the pandemic, and all eyes     Last one and a half years,
that the quality of the show held      are on this show for the simple    there have not been any shows
at the Bengaluru International         reason that the buying season      in the country, and many
Exhibition Centre will be as good      has started for Diwali, which is   changes may have happened
or even better than at Bombay          around two months away. This is    on the production side since
Exhibition Centre, Mumbai.             a convenient time for jewellers    manufacturers must have
                                       to plan and purchase.              had enough time to engage
What are your expectations                                                in research and development
from the show?                         Any suggestions for future         to design and develop new
This is the first physical show        trade shows?                       collections.

“Gold Jewellery Will Be On My Radar @ IIJS”
Tanya Rastogi, Director, Lala Jugal Kishore Jewellers, Lucknow, explains the reasons why she will
look to stock up on gold jewellery for the next two quarters.

What are you planning to source                                                                                  other additions, we would be
at the show?                                                                                                     interested in booking it.
This time, the demand for gold is
even higher, therefore we will be                                                                                What are your customers
focusing more on gold jewellery                                                                                  looking for these days?
segment.                                                                                                         We have realised after the
  We are expecting a positive                                                                                    pandemic that, if anything,
season ahead of us and so                                                                                        jewellery has a lasting intrinsic
everything needs to be sourced                                                                                   value. No matter whether the
– gold, diamond, and polki                                                                                       price is high or low, demand
jewellery. But the focus will be on                                                                              for heavy gold jewellery is
gold jewellery.                                                                                                  the preferred choice of our
                                                                                                                 customers. Even if customers
What percentage of your annual                                                                                   have a limited disposable
sourcing requirements do IIJS                                                                                    income, they are likely to buy
Signature and IIJS premiere                                                                                      gold jewellery right now.
account for?
I’d say, roughly 20% to 30% of                                                                                   What is your outlook for
the yearly consumption is bought                                                                                 jewellery retail sales in 2021?
at IIJS. However, more than the                                                                                  Last several months were
percentage, we must understand                                                                                   not good for us due to the
that this sets the tone for buying                                                                               lockdowns and curfews.
for the entire year, and only after                                                                              Consumer demand was pent
whatever is bought at the IIJS                                                                                   up, and in the coming quarters,
do we launch our campaigns. So,                                           gold jewellery is in demand,           we are hoping for good sales.
it does not only define what is        Keeping the gold price in mind,    but even heavy gold sets have          Also, most weddings havebeen
being booked there, but it also        will you look to source more       good acceptance because of             postponed to the last quarter this
defines what has to be bought          lightweight items this time?       the returns on high metal rates.       time due to the second wave. So
during our second and third            That depends on the kind of        So, if it is pure gold jewellery       I guess we will have a promising
orders.                                variety. As of now, lightweight    without any Kundan or any              2021 in terms of jewellery.
MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
Visitor WishList

“We Expect to Buy 35% of Our Annual
Inventory At IIJS This Year”
Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, Maharashtra, talks about
his company’s sourcing requirements and predicts the future of the industry in the near future.
Are you happy to visit IIJS         look at all the categories and                                              bridal kadas, etc.
Premiere in Bengaluru?              source the best from across
First, we are happy that IIJS       the country for our customers.                                              What jewellery are your retail
2021 is happening in its physical   The event is slated right before                                            customers looking for these
version. Maharashtra, as we         the festive season, and Navratri                                            days?
all know, is still in the middle    starts on the 5th of October.                                               Lightweight jewellery is
of recovery from the second         Our team will do a lot of                                                   a clear winner. There are
wave. Therefore, the next logical   festive buying in all categories                                            multiple considerations for it
choice is Bengaluru. Covid          of gold such as earrings,                                                   -- today, customers are making
cases in the state of Karnataka     pendants, mangalsutras, etc.                                                ‘happiness’ purchases, which
are very low compared to other      In diamonds, we are keen to                                                 means making purchases
states.                             source lightweight jewellry,                                                to feel happy about oneself
  Second, the four states           new designs, and heavy bridal                                               by virtue of coming out of
of South India account for          jewellery. Our marketing team                                               Covid, purchasing on impulse,
nearly 35% of overall India         is excited to participate in the                                            etc. There is also a spurt in
consumption with respect to         knowledge sharing forums to                                                 spontaneous/surprise gifting
the jewellery sector. Hence, it     learn more about the current                                                in the lightweight category
would be easier for businesses      and future trends in the                                                    amongst our customers.
from the Southern states to visit   industry.
the exhibition. Besides, what                                                                                   What is your outlook for
I have come to understand is        What percentage of your                                                     jewellery retail sales in 2021?
that the Bengaluru Exhibition       annual sourcing requirements                                                Market will get more organised
Centre is a huge, sprawling         do IIJS Signature and IIJS                                                  in the next six months with
complex, which will allow for       Premiere account for?                                                       HUID and other initiatives.
Covid-appropriate protocols         This year, our purchasing at IIJS                                           Business will become more
to be followed. As we know,         will be more than usual since          The focus will certainly be on       transparent; stronger systems
the Nesco centre in Mumbai          it is happening right before           lightweight jewellery as that is     and processes will provide
is currently converted into a       the festive season, which is           moving really fast. Gold prices      better quality to the customer.
Covid-19 centre and it was only     almost 1/3rd of the entire year’s      are still around the Rs.48,000-      The overall number of players
logical to move the event to        purchase. So we expect to              Rs.49,000 mark, so there is          will shrink and with that, the
a new venue. All in all, it’s a     buy around 35% of our annual           certainly some pressure on           pressure on pricing discounts
good step forward to ensure         requirements at IIJS events this       that end, which, in turn, is         will go down. The focus shall
that business is conducted in       year. The scale of our buying          driving an increase in demand        once again come back on
a modern, convenient and safe       will also depend on the new            for lightweight jewellery.           quality, variety in designs,
environment.                        trends emerging at IIJS, as they       With the festive and wedding         transparency and good
                                    will bear a huge impact over the       season coming up, we are also        practices. Retailers can look
What are you planning to            next six months of business for        interested in sourcing heavy         at better margins and a more
source at the show?                 the festive season.                    weight, bridal jewellery. We         organised market in the year
As always, the show will                                                   estimate 60% in lightweight          2021-22. The worst is behind us
display new designs in gold,        Keeping the gold price in mind,        jewellery purchases and 40% in       and we are looking forward to
diamond, silver and coloured        will you look to source more           heavy bridal jewellery like bridal   good times ahead!
stone jewellery. We are keen to     lightweight items this time?           sets, long necklaces, haars,

“Our Focus Will be On Bigger
Designer Jewellery”
Snehal Choksey, Director, Shobha Shringar, Mumbai, reveals that almost
50 percent of their inventory is booked at IIJS, and this time on, he wants
to source one-off heavy pieces.
What are you planning to source     because we not only source at          come looking for one-of-a-kind
at the show?                        the show as well as book orders        piece/s. This is what they expect
As always, I will be going with     which stagger for 2-3 months.          when they walk into a designer
very high expectations to                                                  jewellery house like Shobha
source and to get leads for         Keeping the gold price in mind,        Shringar Jewellers, and so, we
the new season, in terms of         will you look to source more           ensure that we never disappoint
the colour tones, designs, and      lightweight items this time?           them.
various utilisation of pearls and   No, I don’t think that a fall in the
coloredgemstones. And I’m sure I    price of gold deters our clients       What is your outlook for
won’t be disappointed.              from buying bigger/bridal/             jewellery retail sales in 2021?
                                    designer pieces, so our focus          We are very optimistic about
What percentage of your annual      primarily is on bigger pieces.         jewellery sales for 2021, and
sourcing requirements do IIJS                                              we anticipate a very good
Signature and IIJS Premiere         What jewellery are your                demand and for which, we have
account for?                        customers for these days?              overstretched ourselves more
I would estimate it at 40% to 50%   As always, our retail customers        than any other year.
MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
Visitor WishList

                                   Ishu Datwani,                                                           Vaibhav
                                   Director, Anmol
                                   Jewellers
                                                                                                           Saraf,
                                                                                                           Director, Aisshpra
                                    We are planning to source                                              Gems & Jewels,
                                    innovative and exclusive                                               Gorakhpur
                                    designs and check out for new
                                    concepts in jewellery across all                                       Since IIJS Premiere is
                                    categories.                                                            happening after nearly 2 years,
                                       IIJS accounts for nearly 15%                                        we are planning to source all
                                    of our annual purchase. We will                                        kinds of jewellery. For us, IIJS is
                                    source both lightweight and                                            a platform to meet new vendors
                                    heavy jewellery, but we will tilt                                      and forge new relationships to
                                    towards more lightweight gold                                          enable us to source year-round.
                                    jewellery this time because of                                         Looking at the upcoming bridal
                                    the World Gold Council and                                             season, antique gold jewellery
                                    GJEPC campaign promoting                                               and diamond jewellery are high
gold jewellery to attract millennials.                                  in demand. Also, since the risk of the third wave has reduced and
  Consumers are looking for diamond-studded jewellery for daily         markets have fully opened, we are very optimistic about sales.
wear or gifting and heavy gold or uncut diamond jewellery for
festive and wedding purchases.
  We are quite bullish about the coming season!

                                    Aditya Pethe,
                                    Director, Waman Hari Pethe Jewellers
                                    Every year, IIJS is one of the trendsetting shows for the jewellery industry where exhibitors from
                                    across the country come and showcase the latest innovations and designs. Since the pandemic, this
                                    is going to be the first IIJS, and I’m looking forward to exploring new trends.
                                      Since some years, lightweight gold jewellery in traditional as well as in contemporary designs has
                                    become quite popular irrespective of gold prices, and we will be exploring this range. Our stores
                                    are currently offering vibrant rose gold jewellery which is ideal for daily wear as well as special
                                    occasions. The secondary demand is towards diamond jewellery at the wedding as well as in the
                                    festive space.
                                      Since the second wave has been controlled, we are seeing a good reaction from consumers and
                                    the market has started warming up. I am positive that by the time Ganesh Chaturthi commences, we
                                    will start seeing the buying momentum. By Diwali, we will be able to cover up for the lost time.

                                                                                               Exhibitor Speak
We Are Hoping For Record Orders At IIJS: K. Srinivasan
K. Srinivasan, Managing                                                                                     Our manufacturing jewellery
Director of Emerald Jewel                                                                                   quantity has gone down in the
Industry India Ltd., one of the                                                                             last two years because of the
country’s biggest jewellery                                                                                 pandemic. However, in rupee
manufacturers, and Convener                                                                                 terms we have grown; even
of GJEPC’s Jewellery Panel                                                                                  profit too.
Committee, talks about new
collections prepared for the                                                                                In terms of meeting targets
show, sales, HUID and more.                                                                                 for the year, what are your
                                                                                                            expectations from IIJS?
Tell us about Emerald Jewellery                                                                             The industry now badly needs
Industry’s preparations for IIJS                                                                            jewellery because of problems
Bengaluru.                                                                                                  surrounding the Hallmarking
We are coming with a lot of                                                                                 Unique Identification Number
new lightweight designs, which                                                                              (HUID). We are hoping for
will attract new generations.                                                                               record orders in terms of
We mix and match the latest                                                                                 quantity.
technology for making unique
jewellery which is not available                                                                            What are your thoughts on the
in the market.                                                                                              resolution of the HUID issue
                                    Recently we have developed          Yes, at IIJS Bengaluru, we          related to Hallmarking?
What are your expectations for      bridal jewellery for one retail     will be offering a gemstone         HUID is a temporary setback.
bridal gold jewellery sales this    chain in the weight range of        jewellery collection and fusion     Every one should strengthen
year? What are the popular          50g to 150 grams.                   jewellery collection.               their operation according to
bridal jewellery items, gold                                                                                the requirements of HUID. I
weight, sizes, styles...?           Have you made any changes to        In terms of sales, how has 2021     am confident the industry will
Emerald is not concentrating        your general product offering       fared thus far, compared to         overcome the problems faced
much on the bridal category.        at IIJS?                            2020 and 2019?                      due to HUID.
MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
Bridal Gallery

IIJS Exhibitors Target
    Bumper Wedding
               Season
                 Bridal jewellery is expected
                 to be the top selling category
                 at IIJS Premiere 2021. The
                 pandemic has reaffirmed the
                 value of gold in good and tough
                 times. The pent-up demand
                 for jewellery is ready to soar in
                 the coming months as many
                 consumers have pushed their
                 previously planned weddings to
                 the current year. With Bengaluru
                 being the host city for the Gem
                 & Jewellery Export Promotion
                 Council’s leading trade show,
                 there is an added spotlight on
                 the yellow metal that is much
                 loved in Southern India.
                   Exhibitors will be presenting
                 innovative designs at the
                 trade show while highlighting
                 India’s rich legacy of intricate
                 craftsmanship in filigree, temple
                 jewellery, beadwork, meenakari
                 and more. The pieces are
                 encrusted with a smattering of
                 diamonds, polkis and gemstones
                 to enhance the overall appeal.
                 Here are a few statement
                 jewellery pieces to get the gold
                 frenzy going.

                  Swarn Deep
                  On Model: Two-row 22-karat gold
                  necklace with antique finish bears
                  carved peacock and floral motifs
                  accented with rubies and emeralds, and
                  complementary bell-shaped
                  double-drop earrings, bangles, and a
                  half-finger ring.
MINIMUM ONE DOSE OF VACCINATION MANDATORY TO VISIT IIJS PREMIERE Gem & Jewellery Export Promotion Council
Bridal Gallery

                                                                Anand Shah
                                                                The 22-karat striking necklace is
                                                                highlighted partially with Benaras
                                                                meenakari bordered by rows of
                                                                leafy polkis and a textured gold
                                                                stem. The choker extends into a
                                                                floral bib with dense floral bed
 Senco Gold & Diamonds                                          adorned with pearls, and fringes of
                                                                emerald and ruby beads.
 A handcrafted 22-karat yellow gold bib shows off
      intricate detailing of openwork motifs.

                                                                                                             MRK Gold
                                                                                                               The long 22-karat
                                                                                                            yellow gold necklace is
                                                                                                            composed of textured
                                                                                                            paisleys accented with
                                                                                                           blue gems, and features
                                                                                                              an intricate circular
                                                                                                             pendant topped with
                                                                                                           two engraved peacocks.
                                                                                                              The central piece is
                                                                                                           garnished with bezel-set
                                                                                                            rubies and emeralds to
                                                                                                              add a hint of colour.

Krown Jewels
Laser-cut rose gold bangles dotted
with shiny cutting beads.                                   SK Seth
                                                           Jewellers
                                                      The gorgeous 22-karat gold
                                                       kadas are decorated with
                                                    sculptural composition of dense
                                                      repoussed florets and vines.                        NM Karel
                                                                                                         The unique fan-shaped
                                                                                                          22-karat gold choker
                                                                                                      features textured elements,
                                                                                                       including filigreed scrolls.
                                                                                                      The highlight of the choker
                                                                                                      is a central openwork motif
                                                                                                      which is patterned with oval
                                                                                                            bezel-set polkis.

                                                    Bariki
                                                    Jewellery
                                                    A medley of graceful
                                                    triangular motifs and scrolls
                                                    forms the base of this
                                                    gorgeous 22-karat gold
                                                    choker which is lined with a
                                                    row of emeralds alternated
                                                    with a bunch of textured
                                                    beads.
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