Royalauto Media Kit 20 SEP 2019 - RACV
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Media Kit 20 SEP 2019 royalauto LIVING TR AVELLING MOVING Victoria’s largest circulation publication and the state’s most read magazine. Photo: Great Ocean Road, Oliver Munoz.
Welcome RACV is the largest member organisation in Victoria with more than 2.2 million members and a reach across 70 per cent of all Victorian households. Advertise with us. Photo: The Murray River, Anne Morley
RACV has been proudly supporting Victorians and their communities for 115 years. With products and services across Through the RACV Community travel and leisure, motoring and Foundation, RACV provides a source transport, and the home, RACV of philanthropic funding for not- delivers a broad range of benefits for-profit organisations that help and experiences to its members. marginalised and at-risk Victorians. RACV has a long history of advocating We update and keep in contact with for public safety and transport our members through the RoyalAuto infrastructure improvements and magazine, e-newsletters, apps and provides Victorians with information the RACV website; and your business and advice to help build a safer and can as well. more resilient Victoria. Photo: Yarra Valley, Shannon Morris 3 ROYALAUTO / MEDIA KIT 2019
Contents 5 RoyalAuto media brand 6 Content pillars 7 RACV member profile Advertising rates, specifications & deadlines 9 Print rates & specifications 11 Classifieds 12 Inserts 14 Print deadlines 15 eNews 16 eNews rates & specifications 4 ROYALAUTO / MEDIA KIT 2019
RoyalAuto media brand FEB - MAR 2019 royalauto Winner, Single Article of the Welcome to the new LIVING TR AVELLING MOVING Year – Large Publisher 2017 RoyalAuto October look RoyalAuto 2016 edition Winner, Association or Published since 1922, RACV’s member magazine RoyalAuto Member Organisation The Rural relaunched in 2019. Magazine of the Year 2013 Dilemma RoyalAuto $200,000 houses. The new look magazine is a wide-reaching and authoritative Runner Up, Most multi-platform brand. A three-minute commute. Why aren’t more Successful Audience people moving Development Campaign 2013 to the country? Leading Victorian discussion on home, transport and leisure, RoyalAuto + RoyalAuto features stories, information and independent advice HOPE AND GLORY designed to help Victorians live their best lives, whether they’re at Finalist, Custom Magazine of the Year 2013 Moana Hope is kicking goals on and off the oval. home, on the road, or taking a well-earned break. RoyalAuto GREAT COASTAL DRIVE Taking the slow road from Melbourne to Sydney. COMMUTER CHALLENGE RoyalAuto reaches more Victorians than any other magazine*. Source: RACV membership data, Bike, car and tram. Who will reach the CBD first? October 2018 *Source: AAMA Mar19 Association or Member Organisation Magazine RACV_feb/mar19-p01-cover_R2-ll.indd 1 7/1/19 10:36 am of the Year FINALIST PRINT DIGITAL ENEWS SOCIAL Association or Member Organisation Magazine of the Year, Publish Awards 2014 magazine website eNews RACV social media 1,462,240 200,000+ 390,000+ 210,000+ Member Magazine of the Year, finalist, Australian Magazine Awards 2016 HOME-DELIVERED UNIQUE USERS SUBSCRIBERS FOLLOWERS CAB Mar19 (third-party audit or GA) TWICE-MONTHLY Finalist in 3 categories, awarded RACV Facebook Special Mention, Australian 260,000+ 50% 98,800+ Magazine Awards 2014 PAGE VIEWS OPEN RATE LIKES (third-party audit or GA) (Figures accurate as of Sep19) 10% Winner, TAC Towards CLICK THROUGH Zero Quill 2016 Impact 5 ROYALAUTO / MEDIA KIT 2019
Content pillars RoyalAuto tells stories that inspire and inform so that Victorians can PROPERTY PROTEGES GROWING NATIVE ON A ROLL LIGHTS, CAMERA.... LIKE OLD TIMES BEYOND THE BEACH A FINE RHINE improve their lives in the How to get a foothold in Grow your own Indigenous Rollerskating is back, You’ve seen the film, A tiny town rich in The Gold Coast’s A fairytale road trip in the property market. ingredients at home. in parks, rinks... and bars. now visit the location. gold and nostalgia. cultural tide is turning. Germany’s Mittelrhein. Page 24 Page 30 Page 32 Page 40 Page 48 Page 52 Page 56 THE REAL COST OF DRIVING HATCH MATCH UNDER REVIEW What it really costs to own and Toyota Corolla, Mazda3 and Jaguar I-Pace Page 73 News News run your vehicle. Hyundai i30 compared. home, on the road and Learner motorbikes Page 75 Page 64 Page 68 News Seeking at leisure. Check out the inspiration for a greener way of living? On THE NUMBERS 15 September Global car colour popularity 2018: UP IN THE AIR hundreds of householders HIDE AND SEEK Global ride-sharing 38% new sections. Can you find the operator Uber has who’ve built or ‘invisible man’, Chinese announced plans to renovated with photographer Liu Bolin, trial a flying taxi service sustainability in White in this picture? Bolin in Melbourne, shuttling 18% mind will open “turns disappearance people from rooftop their doors to into an active expression to rooftop, by 2023. It visitors. More of resistance” in his Black claims its Uber Air service than 33,000 12% Camouflage exhibition at will cut a CBD-to-airport people took the Ballarat International commute to 10 minutes. GREEN DAY part in last year’s Foto Biennale, from Do you think this big Sustainable House Grey 24 August to 20 October, idea will fly? Day. You can register at: sustainable co-headlining with Indigenous artist Fiona Foley. 12% facebook.com/racv houseday.com Silver 7% ballaratfoto.org Blue 5% Source: Axalta Coating Systems (American paint manufacturer). Red Members save 5% Brown/beige 10 per cent on Ballarat Foto Biennale tickets. Go to racv.com.au/ 3% tickets Yellow/gold 1% Other ILLUSTRATION: Frank Maiorana PHOTO: Platform Eight Photography IMAGE: Balloon No.1, Liu Bolin, 2012 36 royalauto / AUG ~ SEP 2019 62 royalauto / AUG ~ SEP 2019 22 royalauto / AUG ~ SEP 2019 Living well doesn’t have to mean living Modern travel is about so much more A booming population, sustainability luxuriously, increasingly it means living than mod-cons or luxury – it’s about the concerns, emerging technology and sustainably and healthily. richness of experience. infrastructure investment are all combining to comprehensively transform how In this content pillar we focus on offering Although interstate and international travel Victorians get around. members the resources and ideas to help have their place and will still be covered in reduce their ecological footprint while each edition, the heart of this pillar is our Moving Well will tackle the question of saving money. From fun projects around own backyard – Victoria. Travelling Well will how this can best be done on a policy and the home to practical energy-saving tips, help RACV members discover more – from personal level – think in-depth explanations Living Well is designed to help RACV novel road trips to off-the-beaten-track of the trends shaping Victorian transport to members enhance their lifestyles and destinations. car reviews and snappy portraits of the quirky boost their budgets. ways some people commute. 6 ROYALAUTO / MEDIA KIT 2019
RACV Member profile 668.4K RACV membership is growing, with younger 30.3% 611.6K 27.7% 536.5K Victorians making up the bulk of new memberships. 24.3% 305.8K 13.8% 86.9K 3.9% 34 is the average 60 per cent of all Gender Blue Bronze Silver Gold Gold 50 age of new RACV new members are Male 50.6%, members under 39 Female 49.4% Members by Card Colour 17.9% 25.1% 22.7% 16.0% 16.4% 14.2% 12.1% 16.5% 12.0% 11.6% 10.3% 7.0% 6.8% 2.6% 3.3% 1.8% 2.8% 0.9% Null
Print rates & specifications ROYALAUTO SPECIFICATIONS Our large home-delivered audited SIZE TRIM SIZE TYPE DESIGN AREA BLEED circulation and competitive prices DOUBLE PAGE SPREAD* 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim) give advertisers the lowest cost per thousand print ad prices in Victoria. FULL PAGE 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim) HALF PAGE 135 mm x 203 mm 119 mm x 187 mm 5 mm (outside trim) OUTSIDE BACK COVER^ 275 mm x 203 mm 259 mm x 128 mm 5 mm (outside trim) * DOUBLE PAGE SPREADS Artwork for a DPS should be supplied as two single pages. If text is to read across the centre of the page on a DPS and over the gutter, please allow 3mm either side of the spine and do not split words across the spine. Print specifications To ensure material meets specifications, all print advertising must be sent as a high-res PDF file via Adstream portals ^ OUTSIDE BACK COVER QuickPrint Web (Adstream Print) or Adsend, the service providers for electronic delivery of digital files. You must supply material at trim size. Visit adstream.com/au/solutions/asset-delivery/print-ad-delivery or call 1300 423 787 for more information. From the left of the trim an area of Subscription is required and cost to upload not included in ad price. 59mm wide and 275mm deep must be left blank for RoyalAuto to insert the SIZES: Please supply all ads to trim size. Register and trim marks must appear outside the final trimmed size on all postal requirements. This makes the files with a minimum offset of 6-8mm. 5mm bleed outside trim area is required. All type (including key numbers and ad area 275 mm x 144 mm. logos) must not exceed the specified type area. 9 ROYALAUTO / MEDIA KIT 2019
Print specifications (cont) ROYALAUTO RATES The RACV and RoyalAuto names ($AUD) CASUAL 3x 6x cannot be used in advertising unless DOUBLE PAGE SPREAD $45,400 $44,000 $42,600 advertisers are approved RACV or FULL PAGE $22,900 $22,300 $21,700 AMS partners. HALF PAGE $14,400 $14,100 $13,500 20% loading applies to preferred positions such as front half or cover positions. Ad rates valid until Jun/Jul 2020 edition. The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing. RACV does not accept print files via email. All print advertising must be sent as a high-res PDF file via Adstream portals QuickPrint Web (Adstream Print) or Adsend, the service providers for electronic delivery of digital files. Visit adstream.com/au/solutions/asset-delivery/print-ad-delivery or call 1300 423 787 for more information. Subscription is required and cost to upload not included in ad price. Advertising rates are agency commissionable. 30 day accounts available. Photo: Silos at Patchewollock, Shannon Morris 10 ROYALAUTO / MEDIA KIT 2019
Classifieds Name Here 1300133113 Classifieds CLASSIFIEDS Email here LOCATION LOCATION LOCATION HOU ERLAND AVENUE HOU ERLAND AVENUE NSW TA S OVERSEAS HOU ERLAND AVENUE Body copy here senisita Body copy here senisita HOU ERLAND AVENUE CAB WILSONS PROM HOU ERLAND AVENUE HOU ERLAND AVENUE Body copy here senisita HOU ERLAND AVENUE Body copy here senisita quibeaquo to est, od que quibeaquo to est, od que Body copy here senisita LOCATION Body copy here senisita pratatus essunt pa as Body copy here senisita pratatus essunt pa as HOU ERLAND AVENUE HOU ERLAND AVENUE Body copy here senisita Body copy here senisita quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od Body copy here senisita Body copy here senisita HOU ERLAND AVENUE quibeaquo to est, od que www.exedra.com.au www.exedra.com.au www.exedra.com.au natur? Genecullorro pratatus essunt pa as que natur? Genecullorro Body copy here senisita www.exedra.com.au 10 min walk to National Park. pratatus essunt pa as pratatus essunt pa as www.exedra.com.au HOU ERLAND AVENUE TYPE RATE (incl. GST) HOU ERLAND AVENUE quibeaquo to est, od que HOU ERLAND AVENUE www.exedra.com.au quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od que HOU ERLAND AVENUE Body copy here senisita Body copy here senisita www.exedra.com.au Body copy here senisita HOU ERLAND AVENUE natur? Genecullorro natur? Genecullorro natur? Genecullorro Body copy here senisita pratatus essunt pa as pra pratatus essunt pa as pra pratatus essunt pa as pra LOCATION Body copy here senisita www.exedra.com.au www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE pratatus essunt pa as pra www.exedra.com.au tatus essunt pa as quibe tatus essunt pa as quibe pratatus essunt pa as pra Sleeps 4. Linen incl. $400/ Body copy here senisita HOU ERLAND AVENUE tatus essunt pa as quibe www.exedra.com.au Body copy here senisit tatus essunt pa as quibe LOCATION LOCATION pratatus essunt pa as pra Body copy here senisita www.exedra.com.au www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE tatus essunt pa as quibe quibeaquo to est, od que HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE Body copy here senisita www.exedra.com.au pratatus essunt pa as HOU ERLAND AVENUE Body copy here senisita night. Views. website name Body copy here senisita fg pratatus essunt pa as pra Body copy here senisita Body copy here senisita Body copy here senisita HOU ERLAND AVENUE www.exedra.com.au quibeaquo to est, od querg quibeaquo to est, od que pratatus essunt pa as pra pratatus essunt pa as pra www.exedra.com.au pratatus essunt pa as pra pratatus essunt pa dfgdfbas pratatus essunt pa as Body copy here senisita HOU ERLAND AVENUE www.exedra.com.au Body copy here senisita pratatus essunt pa as pra LOCATION www.exedra.com.au pratatus essunt pa as pra Body copy here senisita www.exedra.com.au pratatus essunt pa as pra tatus essunt pa as quibe HOU ERLAND AVENUE www.exedra.com.au pratatus essunt pa as pra HOU ERLAND AVENUE HOU ERLAND AVENUE www.exedra.com.au www.exedra.com.au Body copy here senisita tatus essunt pa as quibe Body copy here segffgnisita Body copy here senisita LOCATION www.exedra.com.au Line advertisement* $40.40 per line (minimum 4 lines) pratatus essunt pa as que pratatus essunt pa fgbas pra pratatus essunt pa as pra www.exedra.com.au HOU ERLAND AVENUE HOU ERLAND AVENUE tatus essunt pa as qbfguibe tatus essunt pa as quibe www.exedra.com.au Body copy here senisita Body copy here senisita www.exedra.com.au pratatus essunt pa as pra pratatus essunt pa as HOU ERLAND AVENUE HOU ERLAND AVENUE que natur? Genecullorro pratatus essunt pa as pra Body copy here senbfgisita Body copy here senisita quibeaquo to est, od que tatus essunt pa as quibe pratatus essunt pa bgfas pra pratatus essunt pa as pra www.exedra.com.au www.exedra.com.au pratatus essunt pa bgfas pra pratatus essunt pa as pra tatus essunt pa asfng quibe tatus essunt pa as quibe LOCATION LOCATION www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE HOU ERLAND AVENUE LOCATION Body copy here senisita Body copy here senisita LOCATION quibeaquo to est, od que EXAMPLE pratatus essunt pa as HOU ERLAND AVENUE HOU ERLAND AVENUE quibeaquo to est, od que que natur? Genecullorro Body copy herefnfg senisita Body copy here senisita www.exedra.com.au quibeaquo to est, od que Display advertisement $195 per column centimetre pratatus essufgnbngt pa as pratatus essunt pa as que www.exedra.com.au HOU ERLAND AVENUE que natur? Genecullorro natur? Genecullorro www.exedra.com.au LOCATION Body copy here senisita www.exedra.com.au pratatus essunt pa as pra LOCATION LOCATION HOU ERLAND AVENUE tatus essunt pa as quibe Cost $161.60 incl GST Body copy here senisita HOU ERLAND AVENUE HOU ERLAND AVENUE www.exedra.com.au quibeaquo to est, od que Body copy here senisita Body copy here senisita HOU ERLAND AVENUE quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od que Body copy here senisita pratatus essunt pa as pratatus essunt pa as pratatus essunt pa as pratatus essunt pa as pra www.exedra.com.au www.exedra.com.au www.exedra.com.au tatus essunt pa as quibe HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE www.exedra.com.au Body copy here senisita Body copy here senisita Body copy here senisita pratatus essunt pa as pra pratatus essunt pa as pra pratatus essunt pa as pra HOU ERLAND AVENUE tatus essunt pa as quibe tatus essunt pa as quibe tatus essunt pa as quibe Body copy here senisita www.exedra.com.au *Borders charged as an extra line www.exedra.com.au www.exedra.com.au pratatus essunt pa as HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE quibeaquo to est, od que Body copy here senisita Body copy here senisita Body copy here senisita natur? Genecullorro pratatus essunt pa as pra pratatus essunt pa as pra pratatus essunt pa as pra www.exedra.com.au tatus essunt pa as quibe tatus essunt pa as quibe QUEENSLAND tatus essunt pa as quibe www.exedra.com.au www.exedra.com.au www.exedra.com.au LOCATION HOU ERLAND AVENUE LOCATION LOCATION LOCATION Body copy here senisita HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE pratatus essunt pa as Body copy here senisita Body copy here senisita Body copy here senisita Body copy here senisita quibeaquo to est, od que quibeaquo to est, od que pratatus essunt pa as que pratatus essunt pa as que pratatus essunt pa as que natur? Genecullorro www.exedra.com.au natur? Genecullorro natur? Genecullorro natur? Genecullorro www.exedra.com.au www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE www.exedra.com.au Body copy here senisita pratatus essunt pa as pra tatus essunt pa as quibe www.exedra.com.au HOU ERLAND AVENUE Body copy here senisita pratatus essunt pa as pra tatus essunt pa as quibe www.exedra.com.au LOCATION HOU ERLAND AVENUE WA Body copy here senisita pratatus essunt pa as que HOU ERLAND AVENUE www.exedra.com.au Body copy here senisita HOU ERLAND AVENUE pratatus essunt pa as Body copy here senisita pratatus essunt pa as pratatus essunt pa as pra quibeaquo to est, od que tatus essunt pa as quibe natur? Genecullorro www.exedra.com.au www.exedra.com.au 88 DIRECTIONS / SEP ~ OCT 2018 DIRECTIONS 89 RoyalAuto Classifieds Other sizes also available have something for everyone Whatever type of property or business you run, promote it in the RoyalAuto Classifieds without breaking the bank. DISPLAY A DISPLAY B DISPLAY C DISPLAY D DISPLAY E DISPLAY F W 3.5cm x D 2cm W 3.5cm x D 3cm W 3.5cm x D 4cm W 3.5cm x D 5cm W 3.5cm x D 6cm W 7.2cm x D 6cm $390 full colour $585 full colour $780 full colour $975 full colour $1170 full colour $2340 full colour 11 ROYALAUTO / MEDIA KIT 2019
Inserts North Eastern Inserts provide a unique way to get Melbourne Outer Eastern Melbourne your message delivered to more than Inner 70 per cent of Victorian homes. Western Melbourne Eastern Melbourne Shepparton Bendigo Hume Insert into any postcode in Victoria. Southern Melbourne Ballarat • Minimum run 50,000 Geelong Latrobe Warrnambool Bayside Peninsula • Maximum run 1,416,000 METRO 978,871 REGIONAL 436,807 Melbourne – Inner 103,775 Ballarat 44,503 Melbourne – Inner East 80,982 Bendigo 45,869 Melbourne – Inner South 104,659 Geelong 79,011 Melbourne – North East 130,327 Hume 45,139 Melbourne – North West 50,576 Latrobe – Gippsland 78,706 Melbourne – Outer East 125,689 North West 38,359 Melbourne – South East 163,810 Shepparton 69,727 Melbourne – West 142,757 Warrnambool & South West 35,493 Mornington Peninsula 76,296 Postcode breakdown numbers are as at September 2019 12 ROYALAUTO / MEDIA KIT 2019
Insert rates To calculate total insert weight: L x W x # of pages x gsm divided by 1,000,000 = grams ACCEPTABLE INSERT DIMENSIONS Maximum size = 240mm x 180mm INSERTS (COST PER ‘000) Minimum size = 150mm x 105mm INSERT QTY < 16 GRAMS 16 – 30 GRAMS Folded inserts must have a ‘closed edge’. No concertina, ‘Z’ folds or perforated edges allowed. 50,000* – 99,000* $99 $132 100,000^ – 199,000^ $88 $121 PAPER WEIGHT Paper weight allowed depends on the number of pages for your insert. Number of pages for insert calculation is based on pages turned, not 200,000^ – 499,000^ $77 $110 pages printed. Matt stock is recommended for 1-2 pages. 500,000^ – 1,450,000^ $55 $88 1-2 4-6 8 10 12-16 The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing. Min 115gsm 80gsm 65gsm 60gsm 54gsm Insert brochures must be approved by the editor before booking can be accepted. Max 170gsm 150gsm 150gsm 130gsm 115gsm All advertisements are subject to approval by RACV, which reserves the right to reject any advertiser deemed inappropriate. Quantities: Allow for 1%* or 0.5%^ additional inserts to cover spoilage. 13 ROYALAUTO / MEDIA KIT 2019
Print deadlines Up front COVER STORY Up front COVER STORY recent government investment to work by In 2011 a car-sized boulder closed the past three years). Almost all of them head rebuilding damaged surfaces, upgrading Great Ocean Road for a week; rockslides straight to the main attraction: the Twelve bridges and improving intersections. “We’ve between Wye River and Separation Creek Apostles. Visitor numbers there balloon also completed extensive geotechnical caused about six weeks of pain in 2016, on peak days such as New Year’s, Easter One of Australia’s most loved attractions is under works – any regular visitor along the road with traffic diverted from Lorne to Apollo and Chinese New Year. According to The serious threat from over-tourism, inappropriate will have seen our team abseiling down the Bay. It forced Shaun to make regular one- Age, on Christmas Day 2018 the Twelve cliff face removing loose rock, soil-nailing hour road trips to pick up basic staples such Apostles hosted more than 15,000 selfie- development and, ultimately, being washed into the sea. and installing kilometres of rock netting as milk for the cafe, and it took tourists taking tourists, 3000 cars, 170 buses and Will a new plan be enough to save it? and erosion-control matting.” from Melbourne some time to realise when 11 coaches. It sounds like a nightmare. For locals, rock falls are part of everyday the road was open for business again. This kind of heavy visitor traffic has not STORY: Peter Barrett PHOTOS: Oliver Munoz T life. “You’re kind of always driving along Meanwhile, tourism bodies say on only damaged roads but also stretched the with your eyes slightly up and to the left, if average up to 30 buses and coaches use the limited public facilities, including toilets. you’re going north,” says Shaun McKinlay, road every day, although the figure can be Locals complain about rubbish, toilet paper who manages the Wye River General Store up to 80 at peak times (state government and other unsavoury things being left hey lowered themselves alone to grow by 260 per cent to 737,000. “We’re and Cafe and drives the road every day. figures show a 30 per cent increase over the behind at popular stops along the route. down the cliff on ropes. looking at phenomenal growth,” he says. Beneath them, Bass Strait’s But until a sorely needed $153 million federal cold blue waters swirled and and state cash injection five years ago, 30 years 63% surged as they chipped away at the hard rock, of successive governments had failed to invest cutting footholds so they could build a platform in the maintenance and safety of the road. “To Beach erosion at History of the Great Ocean Road GREAT OCEAN RD Apollo Bay 0.5 30% to stand on. From here they were able to hack put it into context, to maintain the road requires Erosion at Apollo Bay. PHOTO: Lisa Luscombe further into the cliff, until they reached the something like $20 million every year,” says 1919 Construction starts near closures; Victorian government required width. Wayne. “So, we’re playing catch-up.” increase in international Lorne. commits $53 million to improve The men – about 3000 returned Australian soldiers from the Great War – were building It’s not just increased traffic that is creating headaches. Heavy rain and flash flooding caused visitor numbers in 10 2012 1922 Toll introduced to help meet construction costs. road surface and repair rock walls. years to 2017 9 centimetres what would become a national treasure: the Great Ocean Road. landslides near Wye River in 2016, while a government report showed Apollo Bay beach ‘In 2018, a storm 1923 Road deemed wide enough to allow for two-way traffic. 2017 May Research reveals annual Apollo Bay beach erosion surge caused chunks 2.7 million But the work was back-breaking, dangerous erosion had increased from nine centimetres 1932 Officially opened by up to one metre in 2016. and slow. “In the early days it [was] all done per year in 2012 to one metre in 2016. In 2018 Lieutenant Governor Sir William November Drones used by increase in of an Apollo Bay car Irvine on 26 November. VicRoads to monitor extent of by hammer and chisel,” says Lorne historian a storm surge caused chunks of an Apollo Bay visitors per year 1936 Great Ocean Road Trust erosion; dedicated weather Peter Spring. “Because many of the returned servicemen were suffering from shellshock they car park and a whole toilet block to collapse onto the beach, leaving only a five-metre sliver of land buses and park and a toilet hands over road to state stations monitor rainfall to help $1.4 billion coaches in block to collapse government. predict rockslides. 2016 didn’t detonate charges due to the effect it had between sea and the road. 1979 Local outcry prevents plans 2018 June Storm surges cause on them.” Stretching 243 kilometres from Torquay to Paul Northey, Regional Roads Victoria’s chief officer, says his team has been busy putting the > annual contribution to past three onto the beach.’ to demolish memorial arch at a toilet block and parts of Apollo Allansford, near Warrnambool, the road officially the economy years 1 metre Fairhaven; truck knocks it down accidentally. Bay’s Tuxion Road car park to fall into the sand. opened in 1932 but this year marks the 100th 1983 Ash Wednesday bushfires October Government releases anniversary since construction began. Although Add to that the threat of sea-level rise caused ‘To maintain the road destroy memorial arch near Great Ocean Road Action Plan. Who will save the diggers didn’t build all of it, the road remains an enduring memorial to them and many people, requires something like by climate change and the road is facing a perfect storm. Lorne. 1990 London Bridge collapses, 2019 January Government rules out rerouting three sections of THE GREAT including Peter, are calling for at least a section So, what to do? In 2018 a state government becomes London Arch. threatened road. to revert to its original name of Anzac Highway. $20 million every year, so taskforce found the problems stem from 2005 Twelve Apostles’ Ninth June-August Government seeks Generations of people have used it to access Apostle (known as Judas) submissions on objectives of some of Victoria’s most beautiful and rugged we’re playing catch-up.’ having 30 different organisations managing various parcels of land. In October 2018 it collapses; Great Ocean Walk new authority and strategic plan. officially opens. OCEAN ROAD? coastline, including natural attractions such as announced plans to create a single marine the Twelve Apostles and London Arch. 2009 Eighth Apostle collapses. and coastal parks authority to manage Wye River General 2011 Added to National Heritage Today, the Great Ocean Road is Victoria’s top and protect the Great Ocean Road’s land, Store’s Shaun List. tourist attraction with 2.7 million visitors – more McKinlay. seascapes, visitors and “coordinate associated 2013 Victorian and federal than Uluru and the Great Barrier Reef combined government investment projects”. governments begin investing – responsible for boosting the economy by Director of the reform project, Jason Borg, PHOTO: Cormac Hanrahan $100 million to upgrade and $1.4 billion in the year to March 2019. says legislation is well under way to create improve safety and visitor And there has been a spike in international the new authority, which should be up and experience. visitor numbers, up 63 per cent over the decade running by mid-to-late 2020. Right now his 2015 Wye River bushfire. to 2017, according to chairman of Great Ocean team of seven are collecting feedback from the 2016 September rain and flash Road Tourism, Wayne Kayler-Thomson. By the community and stakeholders on what a 50- flooding causes more than 120 landslides and multiple road end of 2027 he expects Chinese visitor day trips year vision for the region might look like. > PHOTO: The Anglesea & District Historical Society 16 royalauto / O CT ~ NOV 2019 royalauto 17 18 royalauto / O CT ~ NOV 2019 royalauto 19 ROYALAUTO DEADLINES EDITION DISTRIBUTION BOOKING DEADLINE MATERIAL DEADLINE INSERT TO OVATO DECEMBER/JANUARY 2020 22-29 Nov 2019 23 Oct 2019 30 Oct 2019 8 Nov 2019 FEBRUARY/MARCH 2020 20-29 Jan 2020 5 Dec 2020 12 Dec 2020 30 Dec 2020 APRIL/MAY 2020 19-27 Mar 2020 18 Feb 2020 25 Feb 2020 28 Feb 2020 JUNE/JULY 2020 18-26 May 2020 16 Apr 2020 23 Apr 2020 27 Apr 2020 AUGUST/SEPTEMBER 2020 20-28 Jul 2020 18 Jun 2020 25 Jun 2020 29 Jun 2020 OCTOBER/NOVEMBER 2020 21-29 Sep 2020 20 Aug 2020 27 Aug 2020 31 Aug 2020 DECEMBER/JANUARY 2021 19-27 Nov 2020 15 Oct 2020 22 Oct 2020 26 Oct 2020 14 ROYALAUTO / MEDIA KIT 2019
eNews rates & specifications Advertorial Banner Include a URL to your desired location. Your ad may be animated or static. ENEWS SPECIFICATION & RATES SPECIFICATION RATE ($AUD) Advertorial Image W 299pxl x D 167pxl $3500 excl GST and max. 50 words Banner W 600pxl x D 150pxl $3000 excl GST Ad placed at the base of eNews under ‘Sponsored’ heading. 15 ROYALAUTO / MEDIA KIT 2019
eNews RACV eNews ENEWS DEADLINES The twice-monthly 1ST EDITION SEND 2ND EDITION SEND eNews is a combination of news stories, OCTOBER 2019 9 Oct 2019 OCTOBER 2019 23 Oct 2019 engaging articles NOVEMBER 2019 13 Nov 2019 NOVEMBER 2019 27 Nov 2019 and content that link DECEMBER 2019 11 Dec 2019 DECEMBER 2019 NO SEND readers back to the RACV website for more JANUARY 2020 NO SEND JANUARY 2020 22 Jan 2020 information. FEBRUARY 2020 12 Feb 2020 FEBRUARY 2020 26 Feb 2020 MARCH 2020 11 Mar 2020 MARCH 2020 25 Mar 2020 APRIL 2020 8 Apr 2020 APRIL 2020 22 Apr 2020 MAY 2020 13 May 2020 MAY 2020 27 May 2020 JUNE 2020 10 Jun 2020 JUNE 20220 24 Jun 2020 JULY 2020 8 Jul 2020 JULY 2020 22 Jul 2020 AUGUST 2020 12 Aug 2020 AUGUST 2020 26 Aug 2020 SEPTEMBER 2020 9 Sep 2020 SEPTEMBER 2020 23 Sep 2020 Material due 3 business days prior to send. Dates may change with public holidays. Distributed twice-monthly to 390,000+ opt-in subscribers with an average 50+ per cent open rate and 10 per cent click-through. 16 ROYALAUTO / MEDIA KIT 2019
Photo: Anne Morley All advertisements are subject to approval by RACV. Photo: Queenscliff, Anne Morley. 17 ROYALAUTO / MEDIA KIT 2019
Royal Automobile Club of Victoria (RACV) MEDIA AGENTS Level 9, 485 Bourke Street, Melbourne VIC 3000 QLD: Mass Media Robert McWaters Peter Scruby Advertising Manager M: 0418 737 847 P: (03) 9790 2759 massmedia@themediaworkshop.com.au M: 0405 120 114 robert_mcwaters@racv.com.au Maree Trimby Classifieds/Production Coordinator P: (03) 9790 2761 maree_trimby@racv.com.au Rebecca Lever Advertising Administration Coordinator P: (03) 9790 2821 rebecca_lever@racv.com.au 18 ROYALAUTO / MEDIA KIT 2019
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