MERCHANDISER BRIDAL 1 2020
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MERCHANDISER BRIDAL 1 - 2020
Hanover Edition
2 Special Publication of Kapp Advertising - Spring 2020
Special Publication of Kapp Advertising - Spring 2020 3
4 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
Fashionable Trends style a more modern feel. While many of this
Each season,
year’s featured dresses are white, a designer
designers debut their latest may be able to custom build your gown to fea-
wedding dress creations. ture colorful accents.
The features for 2020 make a REMOVABLE SLEEVES
bold statement while celebrating Versatility is key when dressing fresh and stay-
the class and grace ing comfortable during your wedding day. With
brides deserve. removable sleeves, brides are free to quickly
change the appearance of their dress as the
If you’re still looking for the per- event progresses. Designers have created attrac-
fect gown to wear down the aisle, tive gowns with puffy sleeves, off-shoulder slips
and even removable bell varieties.
consider one of these trending
BALLET INSPIRED
approaches to help you stand out If a princess-inspired wedding dress is more
on your special day. your taste, you won’t be disappointed by the
ballet-inspired trend upcoming for 2020.
HALF-SKIRTS
Find your inner ballerina with leotard underlays
This design commonly features a sheer overlay,
and even classy tutu-inspired skirts. You are
with the half-skirt circling back half a shift. It is
sure to make a statement during your first dance
an elegant way to define the waist while cre-
as a couple and turn heads throughout the entire
ating a visual aesthetic to accompany a beautiful
event.
dress. Brides and designers are raving about the
half-skirt because it is easily removed to transi-
tion from wedding to reception mode without T-SHIRTS
the hassle of a major change. How does a T-shirt fit into a classy and elegant
wedding? This year’s fashion show featured
3D FLORAL
stunning gowns with lacy sleeves that resemble
In most of the country, spring is known for the
the comfortable attire. Don’t dismiss the fashion
welcome return of beautiful blooms after an un-
statement these unique gowns make before see-
comfortable winter. While floral has always
ing yourself in one during a fitting.
been a popular addition to wedding gowns, the
illusion of a three-dimensional portrait gives the
Special Publication of Kapp Advertising - Spring 2020 5
BirchView Vineyard
Manchester, Maryland
Handcrafted
Great Fruit
Traditional Processes
Here
birchviewvineyard.com
For Your Special Day
Dedicated to
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Limousine
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717-359-7000 • 800-337-0671
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6 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
Professionals You Need
Planning a wedding Big day: If you hire a full-time planner, they
requires a lot of moving parts and will be a crucial component during each aspect
of the wedding event. They are efficient ensur-
the list of available wedding ing vendors are setting up correctly and provid-
professionals is long. ing direction to your wedding party and guests.
How do you know which one you PHOTOGRAPHER
need to enlist while staying true Of course, one professional present at nearly
to your budget? every wedding is a quality photographer.
These are some common experts who can take Through their vision and direction, images of
the stress of planning a wedding off your your special day will be captured forever. Be-
shoulders and allow yourself more time to fore hiring this expert, ask for referrals and ex-
enjoy the experience. amples of their previous work. You should be
clear about the type of photos you want pre-
PLANNING SERVICE
wedding, during the event and those after the
Hiring a wedding planner is a great way to en-
vows.
sure all the boxes are checked before the event.
You should ask yourself how much help you FLORIST
will need. Here are a few things to expect when To get the most out of the beautiful blooms of
working with an expert. spring, a local florist is an efficient expert in
Consultation: During the initial meeting, you creating centerpieces, bouquets and accents. If
should express your expectations for the wed- you’re traveling for a destination wedding, re-
ding. They will discuss available packages and search experts in the area for the best results in
determine if they are needed for full service, a location you are not familiar with.
day of coordination or both. Keep in mind, most communication will likely
Find a venue: Based on your specifications, a be done through phone calls or emails, so it’s
planner can show you different locations to be- imperative to cover your wishes with great de-
come the setting of your dream day. tail.
Special Publication of Kapp Advertising - Spring 2020 7
Mayor of Love Preserve
anHeirloom
Mayor of Jefferson Borough
Will officiate your wedding
Your wedding gown
is an heirloom. Let
us preserve it’s
original beauty for
years to come. Our
heirloom cleaning
process will capture
and gently care for
all the fine detailing
in your lovely gown.
After cleaning, select
to have it boxed or
simply choose our
elegant hanging
finish. Whichever
you choose, The
Palms presents you
with a fine finish to a
memorable event.
Weddings Come see us today.
Performed
•Anytime Main Plant- 961 Rear Carlisle St.
•Anywhere 717-637-6366
•Your choice of vows Mon.-Thurs. 7:30-6:00; Fri. 7:30-7;
Sat. 8:30-Noon
Mayor Jim Sanders • Cell 443-690-8424 Only Certified Environmental
Jimpalsa@comcast.net Drycleaner in the Area
8 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
Importance of a Rehearsal Plan to choose a point for them to stop for a
The events during your wedding
photo opportunity before the next couple be-
day can often give you butterflies gins. Take the time to practice this until you are
or feelings you aren’t familiar satisfied with the progression.
with. The entire wedding party A quick tip for success is to ask your wedding
may find themselves nervous party to wear the shoes they will use at the
about making a mistake during event. This makes it easy for them to get a feel
for walking in heels or uncomfortable dress
the ceremony. A rehearsal is a shoes.
great way for everyone involved TEST EQUIPMENT
to familiarize themselves before Once you are confident that your wedding
the big day. guests are proficient in the wedding process,
A rehearsal should involve the entire party, you should ensure the equipment that will be
especially young children who may be a flower used is working properly. Test lighting fixtures
girl or ring bearer. They should understand the or spotlights if they will be in use during the
importance of their role and exactly what is ex- ceremony.
pected of them. Don’t be impatient if they don’t It’s also beneficial to check the sound equip-
get the hang of it the first time. Here are some ment if you will be playing music to accom-
tips to throw the perfect rehearsal so your wed- pany you down the aisle. Unless you are hiring
ding can go on without a hitch. a professional to operate these important de-
LINING UP tails, give the task to a trusted guest from the
Decide which of your party will be accompany- wedding.
ing each other down the aisle and in what order.
Many brides choose to sort appearances by CELEBRATE WITH DINNER
height or factors like how long they have been After the rehearsal, reward your friends and
friends. This order should be discussed before family for their hard work and dedication to
the rehearsal, so each member knows where to make your wedding day special. An affordable
line up. You should also determine the pace you meal and celebration is usually a grand gesture
wish your party to travel down the aisle. that everyone appreciates.
Special Publication of Kapp Advertising - Spring 2020 9
Your special day deserves EXTRA
Special Attention!
Let us give you that!
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10 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
Venue Decoration Tips
One of the attractive colors that are naturally present dur-
most exciting parts of ing this comfortable season.
Flowers featuring pastel hues, buoyant blos-
planning a wedding soms and cheerful colors make a great contrib-
is decorating the venues ution to a gorgeous backdrop. If you’re hosting
where you will say your vows an outdoor event, ask the venue owners about
and celebrate afterward. which flowers are typically in bloom during the
month of your scheduled event.
Spring encourages
colorful displays of bouquets, SPRING-THEMED CENTERPIECES
romantic centerpieces Create an amazing display at your reception
and attractive treats. venue by building spring-themed centerpieces.
If the adventure of planning a wedding doesn’t For your guest tables, consider wildflowers
fit into your busy schedule, hiring a planner can overflowing from vases, sprigs of accent
take much of the stress away. Allow them to be branches and astounding blooms.
creative while sticking to your greatest desires. The bride and groom’s table should feature an
The event’s image will stay true to your expec- impressive display of flowers related to your
tations while taking the brunt of the respon- color palette. Think seasonal springtime
sibility off your shoulders. flowers that give your table plenty of pop.
Whether you decorate yourself or hire an expert Peonies offer beautiful colors and boisterous
to help, here are some ways to make the most blooms that serve as a perfect addition to your
out of the spring atmosphere while making celebration photos.
your wedding experience one to remember Hiring a local florist is an efficient way to ob-
forever. tain the most attractive blooms to give your
wedding a natural appearance. Ask your
BEAUTIFUL COLOR PALETTE friends, family members and colleagues if they
Choosing a venue like an arboretum, conserva- know of any local professionals who can add
tory or greenhouse can create a beautiful at- some flair to your floral arrangements and cen-
mosphere for a spring wedding. Once you have terpieces.
the perfect place in mind, take advantage ofSpecial Publication of Kapp Advertising - Spring 2020 11
The Carroll County Farm
Museum is happy to host
your wedding, vow renewal,
anniversary party,
bridal shower and other
milestone occasions.
For more information, please
contact Wedding Coordinator
Sharon Martin
at 410-386-3886 or
samartin@carrollcountymd.gov
Rosebud Studios
Thomas Wayne Photography
Shelby Grace Photography
K&B Photography
500 S. Center Street
Westminster, MD 21157
800-654-4645
www.carrollcountyfarmmuseum.org12 Special Publication of Kapp Advertising - Spring 2020
Catering
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Ho
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lmcooper63@gmail.comSpecial Publication of Kapp Advertising - Spring 2020 13
ering For Your Event
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717-706-0150 each individual event14 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
On Trend:How Sweet It Is
Nothing has more
potential for
complications
on your wedding day
than the
towering cake
at the end of the
reception hall.
They make entire TV shows
about building (and moving)
what may be the largest cake
you’ll ever have to buy. Make
your wedding shine and stay on
the cutting edge with these cake
trends.
GOING UP
Towering cakes are hot right
now, says American Cake Dec-
orating, and brides are soaring
past two- and three-tier cakes
for eight- or nine-tiers of sug-
ared bliss. These cakes come
with serious logistics issues,
though. Make sure your baker is
comfortable making (and mov-
ing! Did we mention moving?!)
such a tall cake, and that your
venue will make this as easy as
possible. Read: Please don’t
make anyone bring a nine-tier
cake up five flights of stairs.
COLOR IS WHITE HOT GET NAKED
Gone are pale pastels and blinding white icings. Not like that. Naked cakes are the hottest of hot
In are deep, moody colors and shining met- trends and feature cakes with little to no frost-
allics. Look for ways to add shine with edible ing and exposed edges and sides Ask your
pearls and dramatic, elegant frosting colors. If baker to use buttercream for this application,
you’re going bold, balance it out with a simple, which is a tad more heat friendly that heaps and
elegant cake shape and style. There can be too swirls of frosting. Naked cakes also allow for
much of a good thing. the flavor of cakes and fillings to shine through.
Make sure your baker makes an A+ cake and
SMALL WORLD also take the opportunity to have fun with your
If big isn’t your thing, cut out the cake and go filling.
for a small dessert table filled with the couple’s
favorite treats. Pies? Yup. Cookies? There.
Fresh berries and cream? By the spoonful. This
presentation offers up lots of variety and also
makes for a heartwarmingly personal reception.Special Publication of Kapp Advertising - Spring 2020 15
flowers for the moment...
....memories forever
Schedule your bridal
consultation now.
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www.mainstfloristofmanchester.net16 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
Thank You Card Etiquette
Receiving wedding gifts WHAT TO SAY
is an added joy of getting married. As a culture, we have always struggled with the
Writing thank-you notes best way to say, “thank you.” The best way to
pen a mass quantity of thank-you notes is to
for each of these gifts, however, stick with a simple formula, with a touch of per-
can be a challenge. sonalization.
This is especially true if you Start with a simple greeting:
receive a large number of gifts. Dear __________________________,
Then express your gratitude: Thank you so
Not to worry, with this simple
much for __________________________.
guide, your thank-yous will be Next, mention the gift by name and add a per-
thoughtfully written sonal detail. This could be how you plan on
and in the mail in no time. using or displaying the gift. If the person has
WHO TO THANK given money, describe how you plan to spend it.
Everyone who has given you a gift should re- Follow up this sentence by stating when you
ceive your thanks. Be sure to add anyone who hope to see the person again, what the person
helped in planning, organizing, and decorating or means to you, or just that you’re thinking of her.
ran errands on your behalf. Your wedding would Finally, end with your regards.
not have been what it was without help. MAKING IT FUN
Start by making a list. This will ensure you don’t
You can relieve much of your anxiety about the
forget anyone and makes it easy to cross off each
task by making the experience an enjoyable one.
name as cards are written.
Start off by stocking up on some beautiful sta-
WHEN TO SEND tionery.
For every gift you receive before your big day, Thank-you cards are items you will need again
you have a couple of weeks to post a thank you and again, so you can take advantage of bulk
note. For every gift received at or after your wed- deals without worrying about waste.
ding, you generally have a few months. Make it an “event.” Put on some fun music, pour
This is not to say you should wait until the end of a glass of wine and pick up your favorite pen.
this etiquette deadline. Try to send your thank- Don’t forget to split the task with your beloved.
you notes out as quickly as possible.fabulous
Special Publication of Kapp Advertising - Spring 2020 17
simply
weddings
• Affordable Pricing
• Create your own
Entree &
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50-200 Guests
The Pike
Banquet Facility
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958 Baltimore Pike,
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717-334-9227 • www.thepikerestaurant.com18 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
Choosing Bridesmaids
Dresses
Nothing can cause more drama START WITH PICTURES
than choosing bridesmaids Look through many photos before you begin
dresses — especially if you have a shopping. Also keep in mind, as much as you
love them, your friends are not models (unless
large bridal party or they are) — so what you see in photos will look
opinionated attendants. different in person and on each individual person.
The smart bride understands
that this aspect of her wedding is CONSIDER THE COST
less about her and Not everyone is going to have the same budget,
and a compassionate bride-to-be will be mindful
more about her maids.
of this. Unless
you are picking
up the tab, don’t
choose a pricey
gown. Not ev-
eryone views
your wedding as
the investment
you see it as.
BE
FLEXIBLE
This applies both
to your expecta-
tions of the dress
and your maids.
Keep in mind
that the color
you see in a
magazine might
be slightly dif-
ferent in person.
Be flexible in
terms of what is
will look good
on different skin
HAVE KEY INFO IN HAND tones. Remember, as much as you might love a
You should know your wedding colors and have
color, above all, you want everyone to look their
your venue booked and your own gown ordered.
best.
All of these items will impact the style and hue of
the gowns you choose.
Will you be choosing the gown or have you de- ORDER AT THE RIGHT TIME
cided to allow your maids to choose their own Many dresses require one to three months to ship,
(with your final approval, of course)? Do you so be sure to allow for this. After the dresses ar-
want your maids in the same style? rive, you also will need time for your maids to
Will they be wearing various colors or hues of pick them up (unless they are being shipped di-
the same color? Know the answers to each of rectly) and for the gowns to be altered.
these questions before stepping foot inside a bri- So don’t wait too long before checking this item
dal salon. off the bridal to-do list.Special Publication of Kapp Advertising - Spring 2020 19
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Hours: M-F 10-8, Sat. 10-620 Special Publication of Kapp Advertising - Spring 2020
MERCHANDISER BRIDAL I - 2020
All About The Hair
Your hair is a central component VEILS: THE LONG
of the overall bridal look. AND SHORT OF IT
What you choose to do with it — The veil has become a classic wedding accoutre-
and adorn it with — ment and is available in many lengths, styles and
fabrics. Consider the style of your dress when
can dramatically change your choosing a veil; ideally, these items will be pur-
finished appearance. chased at the same time.
How you look will be an obvious Will you want to show off the back of the dress?
focus of wedding planning since Stick with a veil of sheer silk netting. Is your
dress an ankle-length, vintage chic stunner? A
everyone else’s eyes
birdcage veil is the likely choice. When choosing
will be on you. a hairstyle, be sure it allows for the veil of your
But don’t fret just yet. Follow these tips and tricks, choice to be easily secured.
and you are sure to be happy with the results.
UPDO— OR DOWN? HEADPIECES AND
Before you choose a hairstyle, you must take into HAIR JEWELRY
consideration the style of your gown, as well as
the overall tone you are hoping to set for your Another option is to forgo the veil altogether.
wedding. Your hairstyle should complement Baubles designed specifically with your locks
these aspects — not compete with them. in mind are getting more and more popular.
Your face shape also will play a role in your Think golden floral combs, delicate headbands
overall decision. Just remember, the goal is to and whimsical bun wreaths. You can leave be-
look like the best version of yourself — not hind jewels and metals of all kind, and go flo-
someone completely different. So consider styles ral; a wreath of delicate rosebuds or one elegant
that don’t stray far from your everyday look. magnolia bloom can add a breath-taking touch
If you regularly wear your naturally wavy hair of romance.
loose, a simple side-swept bun with a long veil
will look more appropriate than tight ringlets and
a tiara.Special Publication of Kapp Advertising - Spring 2020 21
Pamering
You
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Fax: 410-857-140722 Special Publication of Kapp Advertising - Spring 2020
Prom &
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24 Special Publication of Kapp Advertising - Spring 2020
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