MEDIA INFORMATION 2019 - Deutsches Ärzteblatt www.aerzteverlag-media.de - Mediadaten Deutscher Ärzteverlag
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MEDIA INFORMATION 2019 Deutsches Ärzteblatt www.aerzteverlag-media.de
TABLE OF CONTENTS | 2 Contacts | 3 Journal Profile | 4 Circulation and Distribution Analysis | 6 Industry Advertisements | 8 Inserts | 10 Bound Inserts | 11 Delivery | 12 Special Publications | 14 Supplement: Perspektiven | 20 Online | 22 Schedule | 26 Terms and Conditions | 28
CONTACTS | 3
MEDICAL INDUSTRY SALES NON-HEALTH SALES SALES MANAGEMENT ADVERTISING MANAGEMENT
Sales manager Medicine Publisher’s representative German Medical Journal Medical Head of Advertising Management
Eric Henquinet Non-Health Non-Health Michael Heinrich
Phone +49 (0) 6251 8607906 Eric Le Gall Nicole Ohmann Phone +49 (0) 2234 7011-233
Mobile +49 (0) 172 2363754 Phone +49 (0) 2202 9649510 Phone +49 (0) 2234 7011-307 heinrich@aerzteverlag.de
henquinet@aerzteverlag.de Mobile +49 (0) 172 2575333 ohmann@aerzteverlag.de
legall@aerzteverlag.de Industry Advertising Management
Head of Corporate Publishing Special publications German Medical Journal
Medicine Perspektiven Perspektiven/
Marek Hetmann Ingrid Schaper Special publications
Phone +49 (0) 2234 7011-318 Phone +49 (0) 2234 7011-393 Sigrid Rumrich
Mobile +49 (0) 174 1504748 schaper@aerzteverlag.de Phone +49 (0) 2234 7011-282
hetmann@aerzteverlag.de rumrich@aerzteverlag.de
Industry Sales PRODUCT MANAGEMENT Advertising Management Online
North Region Katja Minschke
Miriam Fege Katrin Groos Phone +49 (0) 2234 7011-235
Phone +49 (0) 4175 4006499 Phone +49 (0) 2234 7011-304 minschke@aerzteverlag.de
Mobile +49 (0) 172 5792180 groos@aerzteverlag.de
fege@aerzteverlag.de
(Perspektiven/ EDITORIAL DEPARTMENT
Industry Sales Special publications)
South Region Sabine Bosch Editor-in-Chief
Claudia Soika Phone +49 (0) 2234 7011-386 Egbert Maibach-Nagel
Phone +49 (0) 89 15907146 bosch@aerzteverlag.de Phone +49 (0) 30 246267-0
Mobile +49 (0) 172 2363730 Fax +49 (0) 30 246267-20
soika@aerzteverlag.de Alexander Scheffler
maibach-nagel@aerzteverlag.de
Phone +49 (0) 2234 7011-367
scheffler@aerzteverlag.de
JOURNAL PROFILE | 4
BRIEF DESCRIPTION TARGET GROUP
The German Medical Journal is the official publication of the German Medical All employed physicians in the Federal Republic of Germany.
Association (Association of German Chambers of Physicians) and the National We have three editions to reach them:
Association the Statutory Health Insurance Physicians. ▪ Edition A: Practice edition (registered physicians)
It is the one title of medical specialist journal for all physicians working in the ▪ Edition B: Clinic edition (hospital physicians)
Federal Republic of Germany. ▪ Edition C: All other physicians
The aim of the editors is to inform physicians competently and objectively. The For non-employed, retired and other physicians working in other non-medical
editorial content in particular offers: areas there is a different monthly edition M.
▪ current reports on professional, health and social policy There are separate media data available for this.
▪ current, practice-oriented medical education
▪ scientific contributions to medicine PUBLISHING AUTHORITY
▪ notifications from the publisher German Medical Association (Association of German Chambers of Physicians)
▪ current, practical reports on industry and pharmaceutical research and National Association of Statutory Health Insurance Physicians
▪ f urther contributions on areas which may be of business and private interest
to physicians: practice IT/organization; economic, financial, insurance and PUBLISHER
legal issues; career planning; art, music, literature, film and media; Travel German Medical Association (Association of German Chambers of Physicians)
▪ Supplements and special pages on various topics (see publication schedule) and National Association of Statutory Health Insurance Physicians
The German Medical Journal is by far the most widely read of all the specialist PUBLISHING HOUSE
medical journals. Its excellent media performance values recommend it as the Deutscher Ärzteverlag GmbH
leading advertising media for advertising to physicians as a target group. Dieselstraße 2 | 50859 Köln,
Each respective edition can be advertised separately or in combination. The jobs Postfach 40 02 54 | 50832 Köln
and classifieds adverts section is laid out the same way in each edition.
INTERNET ADDRESS (URL)
By combining it with zm – Zahnärztliche Mitteilungen from the same publisher,
www.aerzteverlag.de
your advertising can simultaneously reach all employed physicians and dentists
www.aerzteverlag-media.de
in Germany.
www.aerzteblatt.de
JOURNAL PROFILE | 5
VOLUME BOOKBINDING PROCEDURE
Volume 116, 2019 Perfect binding with head lay
PUBLICATION FREQUENCY JOB AND CLASSIFIED ADVERTISEMENT SECTION
weekly Appears uniformly in the editions. The publication of advertisements with a to-
(double issues in January, June, July, August, September and December, tal of less than 100 mm takes place exclusively in the classifieds section. This
see publication schedule) also applies to the publication of all advertisements whose contents are similar
to classified adverts.
MEMBERSHIP
LA-MED, IVW, AGOF BANK DETAILS
Deutsche Apotheker- und Ärztebank Köln
FORMAT Account no.: 0 101 107 410, BLZ 300 606 01
207 × 280 mm IBAN DE28 3006 0601 0101 1074 10
BIC DAAEDEDD
TYPE AREA
Editorial advertisements: 173 mm wide; 254 mm high Postbank Köln
Classified adverts: 186 mm wide; 260 mm high Account no.: 19 250 506, BLZ 370 100 50
IBAN DE83 3701 0050 0019 2505 06
BLEED BIC PBNKDEFF
3 mm on each side to be trimmed
TERMS OF PAYMENT
BASIC FONT Payable net immediately upon receipt of invoice
6 point Helvetica Neue. Compressed for classified adverts, only headlines bold
AGENCY COMMISSION
PRINTING PROCESS 10 % of customer’s net
Offset printing (max. 60 lines/cm, for adverts in the classified section
max. 48 lines/cm). VALUE ADDED TAX
There are no extra costs when sending files suitable for exposure for offset The legal amount of value added tax is included in all prices.
printing.
CIRCULATION AND DISTRIBUTION ANALYSIS | 6
CIRCULATION ANALYSIS
Average number of copies Practice Clinic Print run 2019
(2nd quarter 2018) Edition (A) Edition (B)
Practice edition (A) Registered physicians 131,500 copies
Print run 129,092 187,003
Practice edition (A), API GPs, practitioners,
58,800 copies
Actually distributed issues (ADI) 127,956 186,576 edition internal specialists
Clinic edition (B) Hospital physicians 189,000 copies
Paid circulation 126,145 186,345
Practice/clinic combination Registered + hospital
Circulation sent abroad 8 – 320,500 copies
(A+B) physicians
Subscribed copies 126,136 186,344
General practitioners/
Member portion of circulation 125,670 186,192 practitioners, internal
API/clinic combination API+B) 247,800 copies
specialists, hospital
Retail sales – – physicians
Other sales 9 1 Complete edition (ABC) All employed physicians 375,500 copies
Free copies 1,811 231
Remaining and archive copies 1,136 427
Source: IVW, as of 2nd quarter 2018
CIRCULATION AND DISTRIBUTION ANALYSIS | 7
GROWTH OF COVERAGE
Practice edition (A); API edition
90
85 85.0
83.8 84.3 84.7
83.2
82.4
81.5
80 80.2
78.4
75 75.7
%
70 70.6
65
60
57.1
55
1 2 3 4 5 6 7 8 9 10 11 12
Number of advertisements
Source: Reader analysis of medical journals, LA-MED 2017; survey of registered general
practitioners and internal specialists (GP study 2017)
INDUSTRY ADVERTISEMENTS | 8
PRICES AND SIZES – 4 COLOURS (WIDTH × HEIGHT)
1/1 page 1/2 page vertical 1/3 page vertical
173 × 254 mm 84 × 254 mm 55 × 254 mm
Bleed size Bleed size Bleed size
207 × 280 mm 101 × 280 mm 72 × 280 mm
API € 9,445.– 1/2 page horizontal 1/3 page horizontal
A € 12,600.– 173 × 125 mm 173 × 85 mm
B € 9,880.– Bleed size Bleed size
Complete € 18,590.– 207 × 142 mm 207 × 102 mm
API € 5,150.– API € 3,470.–
A € 6,900.– A € 4,600.–
B € 5,560.– B € 3,880.–
Complete € 10,400.– Complete € 6,930.–
Inside front cover or Current
back cover Subject environment
1/1 page
A € 15,120.–
B € 11,850.– A € 13,650.–
Complete € 22,300.– B € 10,500.–
Complete € 19,950.–
Bleed sizes: additional 3 mm bleed margin at the outer edges. Special forms of advertising on request.
INDUSTRY ADVERTISEMENTS | 9
MINIMUM SIZE
Basic price per mm (minimum size 100 mm):
Please note the minimum size for advertisements in the editorial section:
Practice edition (A) € 10.70 100 mm.
Clinic edition (B) € 8.55 EDITORIAL ADVERTISING
Complete edition (A+B+C) € 16.50 In principle, editorial advertising requires the consent of the publisher and must
be labelled with the word “advertisement”. Advertisements must be designed so
that they can be clearly differentiated from the text portion of the journal.
Please send a sample at least five working days before the publisher’s closing
date so the contents can be checked.
DISCOUNTS
Editorial and scientific content on pharmaceutical products and medical prod-
ucts can only be published in the special publications of the Deutscher Ärzte
Frequency discount Quantity scale verlag, which are published in the German Medical Journal, such as Themenreihe
Publications of uniform transactions of at least: aktuell, LEHRE & PRAXIS and practice posters. You can find more information
size of at least: on page 14.
3 adverts 2% 3 pages 3%
COMBINATION DEUTSCHES ÄRZTEBLATT/ZM – ZAHNÄRZTLICHE MITTEILUNGEN
6 adverts 3% 6 pages 5% The combination Deutsches Ärzteblatt/zm – Zahnärztliche Mitteilungen allows
your advertising to reach all employed physicians and dentists in Germany
12 adverts 5% 12 pages 10 %
simultaneously with a circulation of more than 440,000 copies.
22 adverts 10 % 22 pages 15 %
Prices for the C edition on request
36 adverts 15 % 44 pages 20 %
See separate media data for M edition prices.
44 adverts 20 % 66 pages 23 %
88 pages 25 %
INSERTS | 10
PRICES
SIZE
up to 25 g* more than more than
Maximum 195 × 275 mm or folded to that size, no leporello.
25 g; 50 g*
up to 50 g*
INSERT NOTE
fewer than 30,000 copies € 214.– – – A note regarding the insert will be included in the advertising section free of
charge.
up to fewer than 59,000 copies € 194.– – –
ATTACHED PRODUCT SAMPLES
up to fewer than 80,000 copies € 174.– € 184.– –
Prices on request with the submission of a final sample.
up to fewer than 100,000 copies € 154.– € 164.–
up to fewer than 175,000 copies € 144.– € 154.– Prices on
up to fewer than 400,000 copies € 134.– € 144.– request
400,000 copies or more** € 124.– € 134.–
Postcard*** € 54.– –
* Price per thousand
** Price for the manufacture of inserts for a combination of Deutsches Ärzteblatt com-
plete edition + M edition by the publisher on request
Competitive exclusion can not be guaranteed. We retain the right of multiple allocation.
*** In conjunction with a 1/1 ad page INFORMATION ON INSERTS:
▪ Required circulation
Minimum order is 20,000 copies. Current circulation figures available on request. ▪ E dition A: 131,500 copies; Edition B: 189,000 copies;
Rates for inserts heavier than 50 g on request following submission of a sample. Complete Edition: 375,500 copies. An additional 2 % subsidy each
Rates are per thousand and cover mechanical insertion and postal charges for excess ▪ Submission of a final sample is required for the order to be accepted and
weight.
With multi-page loose inserts, the closed side will always be placed parallel to the spine
confirmed by the publisher.
of the magazine.
▪ Attached advertisements are only possible with prior consultation.
▪ Inserts are not discounted.
▪ Inserts must be designed so that they can be clearly differentiated from the
text portion of the journal.BOUND INSERTS | 11
PRICES
TECHNICAL INFORMATION
Editions: Practice edition Clinic Complete edition
Prices apply for all bound inserts that can be processed without additional time
(A) edition (B) (ABC)
required (by machine): Double-sided insert (one sheet) without attached or
double-sided, affixed reply card or samples of products.
€ 165 € 145 € 110 Bound inserts that cannot be processed by machine or that are printed on any
price per tsd
material other than paper can only be accepted once the publisher receives
Prices for 4, 6 or 8 page bound inserts on request.
prior approval from the post office. When designing the bound inserts, please
For bound inserts with an editorial design, please note our specifications on paperweight
on p. 9: Minimum weight of bound inserts 90 g/m2. Prices for paper weight of more than
ensure that none of the fonts or images cross folds that would be disturbed by
115 g/m2 on request. the milling of the bleed margin. A milling zone of 3.5 mm in the binding must be
taken into account.
SIZES
1 sheet = (2 pages) untrimmed, 213.5 × 286 mm
TRIMMING DIAGRAM
Fold (binding)
3 mm
INFORMATION ON BOUND INSERTS: 4 pages
▪ Required circulation
trimmed
286 mm
280 mm
▪ A edition: 131,500 copies; B edition: 189,000 copies;
▪ Complete edition: 375,500 copies. An additional 2 % subsidy each 213,5 mm 207 mm
▪ Submission of a final sample is required for the order to be accepted and con- untrimmed trimmed
firmed by the publisher. milling edge
▪ Attached advertisements are only possible with prior consultation. 3.5 mm each
▪ Bound inserts are not discounted. 3 mm
▪ Bound inserts must be designed so that they can be clearly differentiated 427 mm
from the text portion of the journal.. untrimmedDELIVERY | 12
DIGITAL PRINTING DOCUMENTS
TRANSFER OF DIGITAL DATA COLOR SPACE
Before digital advertisements can be transferred, the advertising management The data should be in the CMYK colour space. Any special colours (to be dis-
must have a corresponding advertisement contract for the advertisements. The cussed with the publisher!) must be correctly named (HKS or Pantone). If you
general advertising deadlines apply. A 1:1 printout or a final colour press proof would like to work in the media-neutral LAB colour space, please pay for a proof
is required to check the advertisement which is been transferred. in order so that the print results may be checked in advance.
Because conversion to CMYK colour space requires a lot of intervention in your
TRANSFER OF ADVERTISEMENT data, neither the publisher nor the printer can guarantee the correct colour
File names must contain the journal name, the edition and the customer names reproduction without the printing approval of this proof.
Please avoid special characters, spaces and umlauts.
DESIGN
TRANSMISSION BY EMAIL Please do not add any additional texts to your document – they will otherwise
Please always send the data compressed as a ZIP file: be printed. If you would like to send us additional information, simply send it to
Text section ads: rumrich@aerzteverlag.de us by e-mail. Please generate the PDF without register marks for page propor-
tionate advertisements. Please create full-page advertisements that are to be
DATA ARCHIVING trimmed with trim marks and bleed.
All data are archived. Unmodified repetitions are therefore normally possible.
However, a data guarantee will not be accepted. WARRANTY/ADDITIONAL COSTS
Only the data on the data medium can also be exposed. The publisher accepts no
DATA FORMATS liability for deviations in texts, images and colours. Incorrect exposures on the
An unseparated PDF file must be delivered. Open data formats (e.g. InDesign basis of incomplete or erroneous files, incorrect settings or incomplete infor-
QuarkXPress, etc.) should be avoided. At the very least, the file must be print- mation are still charged. This also applies for additional type or litho work as
able, i.e. all fonts used must be embedded. Halftone images require a resolution well as for the creation of incorrect proofs.
of 300 dpi; line art images, a resolution of at least 600 dpi.DELIVERY | 13 INSERTS AND BOUND INSERTS BANNERS Inserts and bound inserts must arrive at least two weeks before the publication Banners must be sent at least five days before online placement to: date of the insert with no freight charges: minschke@aerzteverlag.de L. N. Schaffrath GmbH & Co. KG DruckMedien Marktweg 42–50 47608 Geldern/Ndrh. The accompanying documents must include information concerning the number of the transport units, journal title and issue number. Also, a sample must be vis- ibly attached to each package unit. In case of improper delivery, we reserve the right to charge any resulting additional costs. BOUND INSERTS Bound inserts are to be delivered untrimmed and unfolded. For bound inserts, the “front cover” should be precisely indicated. The bound inserts must be cor- rectly processed when delivered. INSERTS The inserts must be properly processed, packaged as little as possible and suit- able for machine processing (unfolded) when delivered. Any extra costs arising from the unpacking of bound inserts and inserts will be charged.
SPECIAL PUBLICATIONS | 14
TOPIC SERIES IN THE DEUTSCHER ÄRZTEBLATT STUDIES NOW
The Topic Series of the Deutscher Ärzteverlag offers you the opportunity to ▪ Summary/editing/presentation of studies, meta-analyses, etc.
place your specialist information as an insert or a attached insert in a highly ▪ A summary of the most important information, also commented on, on
valuable editorial environment. request: Study design, development of the study, results, adverse effects,
summary
CONGRESSES NOW
▪ Editorial reporting on congresses/symposia/other events
▪ Possible support with interviews with speakers or opinion makers
▪ Reports made available to all desired physician groups
CASES NOW
▪ Presentation of one or more cases/case histories including treatment, etc.
▪ Including comments on request
PREVENTION NOW
▪ Presentation of important topics relating to prevention, diagnosis and pre-
Insert (2 or more pages) Attached insert (4 or more pages)
vention
▪ Presentation of studies and interviews
Scope: from 2 to 12 pages (attached insert possible with at least 4 pages) ▪ Structured overview of current preventive measures, such as vaccinations,
Circulation as an insert/attached insert in the German Medical Journal and dis-
etc.
tribution by the sales force
Implementation time: approx. 1.5 months MANAGEMENT NOW
Costs starting at approx. € 9,500 Presentation of important questions on
▪ Management
You can choose from the following options:
▪ Integrated care
▪ Networks
TREATMENT NOW
▪ Specialist practices
▪ Overview of a particular indication
▪ Costs/benefits of surgical services
▪ Structured and practice-oriented presentation/comparison/discussion of one
▪ Specialist training/Medical Management study programme
or more treatment optionsSPECIAL PUBLICATIONS | 15
TEACHING & PRACTICE PRACTICE POSTERS
The publisher-led and quotable special publication TEACHING & The ideal publication for doctor and patient communication. In
PRACTICE offers you a wide range of communication opportuni- the inner section, the doctor receives 2–3 pages of technical in-
ties. Your information will be published as high-level scientific formation. The poster image is on the back for discussion with
research as a supplement in the German Medical Journal. In this the patient.
publication, your opinion leaders are the authors/publisher. Implementation time: approx. 2 months
Implementation time: approx. 4–5 months Price: starting at approx. € 12,000
Price: starting at approx. € 20,000
EXPERT ROUNDTABLE
TEACHING & PRACTICE COMPACT Experts from clinics and practices report on and discuss the topics you request
With the extension of the LEHRE & PRAXIS with a CME question- at our publishing house. The results are then prepared as a special publication,
naire, you provide your target group with a certified training tool and the German Medical Journal transports them to your target group.
with up to 3 CME points. The questions are answered online and Price on request
sent electronically to the relevant medical association. The train-
ing unit is active for 12 months.
Implementation time: approx. 6 months
Price on request VIDEO INTERVIEWS/WEBCASTS
Video interviews and webcasts are the ideal complement to your on-site events.
The video interview with your key opinion leader will bundle key issues, results
and measures on your topic.
TEACHING & PRACTICE CASE HISTORIES As a further option, the Deutsche Ärzteverlag provides you with the recording
By presenting real case studies, the publisher-managed special of the lectures as webcasts.
publication TEACHING & PRACTICE Case Histories provides a Implementation time: approx. 3 weeks
practical overview for the diagnosis and treatment of certain dis- Price on request
ease pathologies seen in the clinic and practice. Publish interest-
ing cases as a supplement or attached insert in the German Medi-
cal Journal and have them distributed by your sales force.
Implementation time: approx. 4–5 months
Price: starting at approx. € 20,000SPECIAL PUBLICATIONS | 16 PATIENT BOOKLET BLUE HAND INFORMATION With the patient booklet you have the possibility to transmit Officially approved training material – your relevant patient information directly to the attending phy- published in the German Medical Journal sician via the German Medical Journal. The doctor receives one With the Blue Hand Information you have the possibility of copy for viewing and can order 50 free copies for his practice distributing “officially approved training material“ to medical from Deutscher Ärzteverlag. A 4-page THEME SERIES serves as circles via the German Medical Journal. With the high reach a basic publication or carrier medium for the glued-on booklet of the German Medical Journal you can reach all professional (format: 10.5 × 14.8 cm). The booklet can contain a minimum of doctors, so that you can comply with the information obligation 12 to a maximum of 20 pages. imposed by the authorities. Implementation time: approx. 4–5 months Format and size on request. Price on request. Price on request.
SPECIAL PUBLICATIONS | 17
Layout Topic series TEACHING & PRACTICE Practice posters Topic series as attached
Target group as an insert (API and (API and specialist (API and specialist insert (API and specialist
Insert/attached insert specialist selection) selection) selection) selection)
Scope (pages)
Print run
Scope: Scope: Scope: Scope:
2/4/6/8/12 12/16/20/24 2/4 4/6
API (58,800) ü ü ü ü
API + anaesthesiologists (73,050) ü ü ü ü
API + dermatologists (63,300) ü ü ü ü
API + diabetologists (59,900) ü ü ü ü
API + gastroenterologists (61,100) ü ü ü ü
API + gynecologists (73,300) ü ü ü ü
API + ENT (64,500) ü ü ü ü
API + cardiologists (62,400) ü ü ü ü
API + nephrologists (59,600) ü ü ü ü
API + neurologists (70,800) ü ü ü ü
API + oncologists (62,400) ü ü ü ü
API + ophthalmologists (64,150) ü ü ü ü
API + orthopaedists (68,900) ü ü ü üSPECIAL PUBLICATIONS | 18
Layout Topic series TEACHING & PRACTICE Practice posters Topic series as attached
Target group as an insert (API and (API and specialist (API and specialist insert (API and specialist
Insert/attached insert specialist selection) selection) selection) selection)
Scope (pages)
Print run
Scope: Scope: Scope: Scope:
2/4/6/8/12 12/16/20/24 2/4 4/6
API + paediatricians (71,500) ü ü ü ü
API + pathologists (59,620) ü ü ü ü
API + pneumologists (60,100) ü ü ü ü
API + radiologists (63,250) ü ü ü ü
API + rheumatologists (59,450) ü ü ü ü
API + urologists (63,250) ü ü ü ü
Anaesthesiologists (14,250) ü ü ü ü
Dermatologists (4,500) ü ü ü ü
Diabetologists (9,050) ü ü ü ü
Gastroenterologists (3,600) ü ü ü ü
Gynecologists (14,500) ü ü ü ü
ENT (5,700) ü ü ü üSPECIAL PUBLICATIONS | 19
Layout Topic series TEACHING & PRACTICE Practice posters Topic series as attached
Target group as an insert (API and (API and specialist (API and specialist insert (API and specialist
Insert/attached insert specialist selection) selection) selection) selection)
Scope (pages)
Print run
Scope: Scope: Scope: Scope:
2/4/6/8/12 12/16/20/24 2/4 4/6
Cardiologists (5,900) ü ü ü ü
Nephrologists (1,900) ü ü ü ü
Neurologists (12,000) ü ü ü ü
Oncologists (7,200) ü ü ü ü
Ophthalmologists (5,350) ü ü ü ü
Orthopaedists (10,100) ü ü ü ü
Paediatricians (12,700) ü ü ü ü
Pathologists (820) ü ü ü ü
Pneumologists (2,500) ü ü ü ü
Psychiatrists and child psychiatrists (11.600) ü ü ü ü
Radiologists (4,450) ü ü ü ü
Rheumatologists (1,350) ü ü ü ü
Urologists (4,450) ü ü ü üSupplement: Perspektiven | 20
BRIEF DESCRIPTION ONLINE VERSION
The supplement series of the German Medical Journal “Perspektiven” deals with The individual editions are available at www.aerzteblatt.de/perspektiven
current topics in the following fields: Dermatology, Diabetology, Infectiology & Im-
munology, Cardiology, Neurology, Oncology as well as Pneumology & Allergology.
With these compact overviews as an insert in the German Medical Journal, special-
ists and general practitioners receive a differentiated and scientific compendium
with direct reference to everyday practice. In addition, the respective issues are 19 In
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usually published in chronological context to the relevant trade congresses.
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|
SIZE
Deutsches Ärzteblatt 17/2018
Die Zeitschrift der Ärzteschaft Gegründet 1872
200 mm wide, 275 mm high
PREFERRED PLACEMENTS
Cover pages: € 7,680
Fernbehandlung: Aufbruch in die digitale Realität Seite 806
Zertifizierte Fortbildung: Diagnose und Therapie von Kopfschmerzen Seite 299
Advert sizes and prices (4 colours) 17 www.aerzteblatt.de
1/1 page 200 × 275 mm* € 6,400
93 × 275 mm*/
1/2 page € 3,750
200 × 136 mm*
* Bleed sizes: additional 3 mm bleed on each page to be trimmed
SPECIAL ADVERTISING FORMATS
Gatefolder: Inside cover with inner flap
1/1 page 4 colours
Size: 97 × 275 mm
+ 3 mm margin each page to be cut
Flap: 1/2 page, 4 colours, double-sided
Size: 95 × 275 mm
+ 3 mm margin each page to be cut
Prices on requestSupplement: Perspektiven | 21
THE SUPPLEMENT SERIES IN THE GERMAN MEDICAL JOURNAL
Edition Event Target group Print run* Publication Advertisement Printing docu-
date deadline ment deadline
Diabetology Diabetes Congress of the German Diabetes Society
Diabetologists + API 59,900 17.05.2019 29.04.2019 02.05.2019
(2 issues) (29 May–1 June 2019, Berlin)
Autumn Diabetes Conference of the German Adipo-
Diabetologists + API 59,900 25.10.2019 07.10.2019 10.10.2019
sitas Society (9–10 Nov 2018, Wiesbaden)
Dermatology 50th Main Conference of the German Dermatological
Dermatologists + API 63,300 15.03.2019 22.02.2019 25.02.2019
Society (1–4. May 2019, Berlin)
Infectiology & –
Gastroenterologists + API 61,100 22.07.2019 04.07.2019 04.07.2019
Immunology
Cardiology Spring Conference of the German Cardiac Society
Cardiologists + API 62,400 12.04.2019 25.03.2019 28.03.2019
(2 issues) (24–27 April 2019, Mannheim)
DGK Heart Days 2019 (10–12 Oct 2019, Berlin) Cardiologists + API 62,400 04.10.2019 16.09.2019 19.09.2019
Neurology 92nd Congress of the German Society for Neurology
Neurologists + API 70,800 13.09.2019 29.08.2019 29.08.2019
(25–28 Sep 2019, Stuttgart)
Oncology – Oncologists + API 62,400 10.06.2019 23.05.2019 23.05.2019
(3 issues)
– Oncologists + API 62,400 02.09.2019 15.08.2019 15.08.2019
Annual Conference of the German, Austrian and
Swiss Societies of Hematology and Medical Oncology Oncologists + API 62,400 15.11.2019 28.10.2019 31.10.2019
(11–15 Oct 2019, Berlin)
Pneumology 60th Congress of the German Society of Pneumology
Pneumologists + API 60,100 15.02.2019 28.01.2019 31.01.2019
and Allergol and Respiratory Medicine (13–16 March 2019, Munich)
ogy (2 issues)
– Pneumologists + API 60,100 06.12.2019 18.11.2019 21.11.2019
* if necessary, plus congress expensesOnline | 22
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August 2018
ONLINE ADVERTISEMENT COMPLIANT TO HWG (GERMAN DRUG ADVERTISING ACT)
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19 In
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Hessisches Ärzteblatt
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Online unter: www.laekh.de
2018 Die Zeitschrift der Landesärztekammer Hessen 79. Jahrgang
Deutsches Arzteblatt für Psychologische Psychotherapeuten und Kinder- und Jugendlichenpsychotherapeuten
| Das Magazin des Deutschen Ärzteblattes für Studierende der Medizin I 2018 | |
Deutsches Ärzteblatt 17/2018
Die Zeitschrift der Ärzteschaft Gegründet 1872 medizinstudieren.aerzteblatt.de Die Zeitschrift der Ärzteschaft Gegründet 1872 Ausgabe M 2018
Herzchirurgie
Minimalinvasive Zytostatika
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Nephrologie
Drei CME-Fortbildungsbeiträge
Zertifizierte Fortbildung: Diagnose und Therapie von Kopfschmerzen Seite 299 Transplantationsmedizin: Rechtssicherheit für die Ärzte schaffen Seite 13
17 www.aerzteblatt.de www.aerzteblatt.de
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www.aerzteblatt.de Ergebnisse in Erfurt ein Auslaufmodell?
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weitere Ergebnisse im Heft dem § 219a und der MWBO der Landtagsfraktionen |
Z FA OUP DIVI
1 I 2019
Offizielles Organ
8. JAHRGANG
Deutscher
2018 Berufsverband
der Hals-Nasen-
67 . Jahrgang Ohrenärzte e. V.
Orthopädische und Unfallchirurgische Praxis
Zeitschrift für Allgemeinmedizin Vereinigung Süddeutscher Orthopäden und Unfallchirurgen e.V. Mitgliederzeitschrift der Deutschen Interdisziplinären Vereinigung für Intensiv- und Notfallmedizin (DIVI)
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THEMENHEFT
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traumatologie
SEITE 4 2018 | 43. Jahrgang
Zentralvenöse Katheterisierung
Im Fokus
ZFA Zeitschrift für Allgemeinmedizin 5/2018
Mitteilungen
Rückenschmerzen im
der Deutschen Gesellschaft für
Wachstumsalter Hilfskrankenhaus Bonn –
Hypertensiver Notfall vs. Hals-Nasen-Ohren-Heilkunde,
hypertensive Krise Kopf- und Hals-Chirurgie e.V.,
OUP 1/2019 8. JAHRGANG
SEITE 14 zum Glück nie im Einsatz
DIVI 3/2018 9. Jahrgang
Bonn
Alte und neue Virustatika Operative Fraktur-
bei Herpes zoster behandlung bei Kindern Sedierungsfreie Intensivmedizin
ACARIZAX® behandelt die Ursache
unter 3 Jahren
der Hausstaubmilbenallergie.
Fortbildung: SEITE 26 Pflegeforschung praktisch erlebt Dank ACARIZAX® ist eine Therapie für hausstaubmilbeninduzierte
Erektile Dysfunktion ACARIZAX ®: Atemwegsallergien, mit belegter Wirksamkeit für allergische
Rhinitis und allergisches Asthma.1,2 ACARIZAX® lässt einen
Arthroskopie in der GINA 2017
belastenden Ort voller Allergene wieder ein Zuhause werden.
empfiehlt
Patienten mit mentaler Frakturversorgung Intensivmedizinischer Lufttransport erstmals SIT! 3
Beeinträchtigung im Kindesalter von Früh- und reifen Neugeborenen ACARIZAX ®
bei allerg. Rhinitis Willkommen zu Hause
SEITE 35
Dokumentation in der vom PEI ab sofort
auch für Jugendliche
Hausarztpraxis ab 12 Jahren
zugelassen!
Referenzen: 1. Demoly P et al., J Allergy Clin Immunol 2016 Feb;137(2):444-451 2. Virchow et al., JAMA 2016;315(16):1715–1725. 3. Global Initiative for Asthma. Global Strategy for Asthma
Management and Prevention, Main Report 2017. Available from: www.ginasthma.org accessed April 2017.
Dieses Arzneimittel unterliegt einer zusätzlichen Überwachung. Dies ermöglicht eine schnelle Autoimmunerkrankungen, Immundefekten, Immunschwäche, Immunsuppression od. bösartigen
U-3869-D
Organ der Deutschen Gesellschaft für Allgemeinmedizin und Familienmedizin (DEGAM), der Gesellschaft Identifizierung neuer Erkenntnisse über d. Sicherheit. Angehörige v. Gesundheitsberufen sind Tumorerkrankungen mit aktuellem Krankheitswert. Pat. mit akuter schwerer Entzündung in d.
der Hochschullehrer für Allgemeinmedizin (GHA), der Niederösterreichischen Gesellschaft für aufgefordert, jeden Verdachtsfall einer Nebenwirkung zu melden. ACARIZAX® 12 SQ-HDM Lyo-
philisat zum Einnehmen. Zusammensetzung: Standardisierter Allergenextrakt aus Hausstaub-
Mundhöhle od. Wunden im Mund. Nebenwirkungen: (Naso-)Pharyngitis, Bronchitis, Rhinitis,
Sinusitis, Laryngitis, anaphylakt./systemische allergische Reakt., Dysgeusie, Schwindel, (orale)
Allgemein- und Familienmedizin (NÖGAM), dem Österreichischen Institut für Allgemeinmedizin (ÖIfAM),
der Salzburger Gesellschaft für Allgemeinmedizin (SAGAM), der Steirischen Akademie für
Schriftleitung: milben (Dermatophagoides pteronyssinus u. Dermatophagoides farinae). Eine Lyo-Tablette (Lyo-
philisat zum Einnehmen) enth. 12 SQ HDM. Sonst. Bestandteile: Gelatine (aus Fisch gewonnen),
Parästhesie, Juckreiz d. Augen, Ohren, Lippen, Zunge od. im Mund, allergische Konjunktivitis,
Ohren-, Nasen-, Mund- od. Brustraumbeschwerden, Herzklopfen, Rachenirritation, asthmat. Re-
Mannitol, Natriumhydroxid. Anwendung: Bei erwachsenen Pat. (18-65 Jahre), bei denen auf Basis akt., Dysphonie, Dyspnoe, oropharyngealer Schmerz, Pharynx-, Nasen-, Kehlkopf-, Luftröhren-,
Allgemeinmedizin (STAFAM), der Südtiroler Gesellschaft für Allgemeinmedizin (SüGAM), der Tiroler Prof. Dr. Andreas Dietz
MDDÄ901
v. Anamnese u. Nachweis einer Sensibilisierung (Prick-Test u./od. spezifisches IgE) eine Haus- Lippen- od. Mundödem, Nasenverstopfung od. -obstruktion, Pharynxerythem, Rhinorrhö, Nie-
Gesellschaft für Allgemeinmedizin (TGAM) und der Vorarlberger Gesellschaft für Allgemeinmedizin (VGAM) staubmilbenallergie diagnostiziert wurde, wenn mind. eine d. folgenden Bedingungen besteht: sen, Engegefühl im Hals, vergrößerte Mandeln, Bauchschmerzen, Diarrhö, Dysphagie, Dyspep-
Prof. Dr. Dr. Hans-J. Welkoborsky Hausstaubmilbeninduzierte anhaltende mittelschwere bis schwere allergische Rhinitis trotz Ver-
wendung symptomlindernder Medikamente u./od. hausstaubmilbeninduziertes allergisches Ast-
sie, gastroösophageale Refluxerkrankung, Glossodynie, Glossitis, Ulzerationen od. Schmerzen
im Mund, Übelkeit, Blasen an od. Rötung d. Mundschleimhaut, Stomatitis, Zungenschwellung,
Official Journal of the German College of General Practitioners and Family Physicians, the Austrian hma, welches mit inhalat. Kortikosteroiden nicht gut kontrolliert ist u. welches mit milder bis schwe- Erbrechen, Mundtrockenheit, Lippenschmerzen od. -ulzeration, Reizung d. Speiseröhre, Vergrö-
rer allergischer Rhinitis auf Hausstaubmilben assoziiert ist. Bei Jugendl. (12 17 Jahre), bei denen ßerung d. Speicheldrüsen, Hypersalivation, Pruritus, Urtikaria, Erythem, Angioödem, Müdigkeit,
Institute of General Practitioners, the Lower Austrian College of General Practitioners, the Salzburg auf Basis v. Anamnese u. Nachweis einer Sensibilisierung (Prick-Test u./od. spezifisches IgE) eine Unwohlsein, Fremdkörpergefühl (im Rachen). Verschlechterung d. Asthma-Symptome, Blutdruck-
Society of Family Medicine, the Society of Professors of Family Medicine, the Southtyrolean College of ISSN: 0344–9319 Hausstaubmilbenallergie diagnostiziert wurde u. bei denen eine hausstaubmilbeninduzierte an- abfall, hypertensive Krise, eosinophile Ösophagitis. Packungsgrößen: 30 u. 90 Lyo-Tabletten.
haltende mittelschwere bis schwere allergische Rhinitis trotz Verwendung symptomlindernder Verschreibungspflichtig. Stand: April 2017. ALK-Abelló Arzneimittel GmbH, Griegstraße 75
General Practitioners, the Styrian College of General Practitioners, the Tyrolean College of General Medikamente besteht. Gegenanzeigen: Überempfindl. gegen einen d. sonst. Bestandteile. Pat. (Haus 25), 22763 Hamburg. www.alk./de
Practitioners and the Vorarlberg Society of Family Medicine mit einem FEV1 < 70% d. Vorhersagewertes (nach adäquater pharmakologischer Therapie) bei
Beginn d. Behandlung. Pat., d. in den letzten 3 Monaten eine schwere Asthma-Exazerbation hatten.
Bei Pat. mit Asthma, d. eine akute Infekt. d. Respirationstraktes haben, soll d. Beginn d. Behand-
lung verschoben werden, bis d. Infekt. abgeklungen ist. Pat. mit aktiven od. schlecht kontrollierten
This journal is regularly listed in EMBASE/Excerpta Medica, Scopus and CCMED/LIVIVO
Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln This journal is regularly listed
This Journal is regularly listed in CCMED/LIVIVO.
Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln HNO INFORMATIONEN 2/2018 1
Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln
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