MEDIA INFORMATION 2018 - Deutsches Ärzteblatt www.aerzteverlag-media.de - Deutscher Ärzteverlag
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
TABLE OF CONTENTS | 2 Contacts | 3 Journal Profile | 4 Circulation and Distribution Analysis | 6 Industry Advertisements | 8 Inserts | 10 Bound Inserts | 11 Delivery | 12 Special Publications | 14 Supplement: Perspektiven der … | 19 Online | 21 Schedule | 25 Terms and Conditions | 28
CONTACTS | 3 MEDICAL INDUSTRY SALES NON-HEALTH SALES SALES MANAGEMENT ADVERTISING MANAGEMENT Sales manager Medicine Publisher’s representative German Medical Journal Medical Head of Advertising Management Eric Henquinet Non-Health Non-Health Katja Höcker Phone +49 (0) 6251 8607906 Eric Le Gall Nicole Ohmann Phone +49 (0) 2234 7011-286 Mobile +49 (0) 172 2363754 Phone +49 (0) 2202 9649510 Phone +49 (0) 2234 7011-307 hoecker@aerzteverlag.de henquinet@aerzteverlag.de Mobile +49 (0) 172 2575333 ohmann@aerzteverlag.de legall@aerzteverlag.de Industry Advertising Management Head of Corporate Publishing Special publications German Medical Journal Medicine Perspektiven der … Perspektiven der …/ Marek Hetmann Ingrid Schaper Special publications Phone +49 (0) 2234 7011-318 Phone +49 (0) 2234 7011-393 Sigrid Rumrich Mobile +49 (0) 174 1504748 schaper@aerzteverlag.de Phone +49 (0) 2234 7011-282 hetmann@aerzteverlag.de rumrich@aerzteverlag.de Industry Sales PRODUCT MANAGEMENT Advertising Management North Region Online Miriam Fege Anja Steiling Katja Minschke Phone +49 (0) 4175 4006499 Phone +49 (0) 2234 7011-236 Phone +49 (0) 2234 7011-235 Mobile +49 (0) 172 5792180 steiling@aerzteverlag.de minschke@aerzteverlag.de fege@aerzteverlag.de Sabine Bosch Industry Sales (Perspektiven der …/ EDITORIAL DEPARTMENT South Region Special publications) Claudia Soika Phone +49 (0) 2234 7011-386 Editor-in-Chief Phone +49 (0) 89 15907146 bosch@aerzteverlag.de Egbert Maibach-Nagel Mobile +49 (0) 172 2363730 Phone +49 (0) 30 246267-0 soika@aerzteverlag.de Fax +49 (0) 30 246267-20 maibach-nagel@aerzteverlag.de
JOURNAL PROFILE | 4 BRIEF DESCRIPTION TARGET GROUP The German Medical Journal is the official publication of the German Medical All employed physicians in the Federal Republic of Germany. Association (Association of German Chambers of Physicians) and the National We have three editions to reach them: Association the Statutory Health Insurance Physicians. ▪ Edition A: Practice edition (registered physicians) It is the one title of medical specialist journal for all physicians working in the ▪ Edition B: Clinic edition (hospital physicians) Federal Republic of Germany. ▪ Edition C: All other physicians The aim of the editors is to inform physicians competently and objectively. The For non-employed, retired and other physicians working in other non-medical editorial content in particular offers: areas there is a different monthly edition M. ▪ current reports on professional, health and social policy There are separate media data available for this. ▪ current, practice-oriented medical education ▪ scientific contributions to medicine PUBLISHING AUTHORITY ▪ notifications from the publisher German Medical Association (Association of German Chambers of Physicians) ▪ current, practical reports on industry and pharmaceutical research and National Association of Statutory Health Insurance Physicians ▪ f urther contributions on areas which may be of business and private interest to physicians: practice IT/organization; economic, financial, insurance and PUBLISHER legal issues; career planning; art, music, literature, film and media; Travel German Medical Association (Association of German Chambers of Physicians) ▪ Supplements and special pages on various topics (see publication schedule) and National Association of Statutory Health Insurance Physicians The German Medical Journal is by far the most widely read of all the specialist PUBLISHING HOUSE medical journals. Its excellent media performance values recommend it as the Deutscher Ärzteverlag GmbH leading advertising media for advertising to physicians as a target group. Dieselstraße 2 | 50859 Köln (Germany), Each respective edition can be advertised separately or in combination. The jobs Postfach 40 02 54 | 50832 Köln (Germany) and classifieds adverts section is laid out the same way in each edition. INTERNET ADDRESS (URL) By combining it with zm Zahnärztliche Mitteilungen from the same publisher, www.aerzteverlag.de your advertising can simultaneously reach all employed physicians and dentists www.aerzteverlag-media.de in Germany. www.aerzteblatt.de
JOURNAL PROFILE | 5 VOLUME BOOKBINDING PROCEDURE Volume 115, 2018 Perfect binding with head lay PUBLICATION FREQUENCY JOB AND CLASSIFIED ADVERTISEMENT SECTION weekly Appears uniformly in the editions. The publication of advertisements with a to- (double issues in January, May, July, August, September and December, tal of less than 100 mm takes place exclusively in the classifieds section. This see publication schedule) also applies to the publication of all advertisements whose contents are similar to classified adverts. MEMBERSHIP LA-MED, IVW, AGOF BANK DETAILS Deutsche Apotheker- und Ärztebank Köln FORMAT Account no.: 0 101 107 410, BLZ 300 606 01 207 × 280 mm IBAN DE28 3006 0601 0101 1074 10 BIC DAAEDEDD TYPE AREA Editorial advertisements: 173 mm wide; 254 mm high Postbank Köln Classified adverts: 186 mm wide; 260 mm high Account no.: 1 9 250 506, BLZ 370 100 50 IBAN DE83 3701 0050 0019 2505 06 BLEED BIC PBNKDEFF 3 mm on each side to be trimmed TERMS OF PAYMENT BASIC FONT Payable net immediately upon receipt of invoice 6 point Helvetica Neue. Compressed for classified adverts, only headlines bold AGENCY COMMISSION PRINTING PROCESS 10 % of customer’s net Offset printing (max. 60 lines/cm, for adverts in the classified section max. 48 lines/cm). VALUE ADDED TAX There are no extra costs when sending files suitable for exposure for offset The legal amount of value added tax is included in all prices. printing.
CIRCULATION AND DISTRIBUTION ANALYSIS | 6 CIRCULATION ANALYSIS Average number of copies Practice Clinic Print run 2018 (2nd quarter 2017) Edition (A) Edition (B) Practice edition (A) Registered physicians 131,500 copies Print run 129,258 179,776 Practice edition (A), API edition GPs, practitioners, inter- 59,600 copies Actually distributed issues (ADI) 128,120 179,386 nal specialists Clinic edition (B) Hospital physicians 181,000 copies Paid circulation 126,316 179,125 Practice/clinic combination Registered + hospital 312,500 copies Circulation sent abroad 10 – (A+B) physicians Subscribed copies 126,307 179,124 API/clinic combination (API+B) General practitioners/ 240,600 copies Member portion of circulation 125,803 178,966 practitioners, internal specialists, hospital Retail sales – – physicians Other sales 9 1 Complete edition (ABC) All employed physicians 368,500 copies Free copies 1,804 261 Remaining and archive copies 1,139 390 Source: IVW
CIRCULATION AND DISTRIBUTION ANALYSIS | 7 GROWTH OF COVERAGE Practice edition (A); API edition 90 85 85,0 83,8 84,3 84,7 83,2 82,4 81,5 80 80,2 78,4 75 75,7 % 70 70,6 65 60 57,1 55 1 2 3 4 5 6 7 8 9 10 11 12 Number of advertisements Source: Reader analysis of medical journals, LA-MED 2017; survey of registered general practitioners and internal specialists (GP study 2017).
INDUSTRY ADVERTISEMENTS | 8 PRICES AND SIZES – 4 COLOURS (WIDTH × HEIGHT) 1/1 page 1/2 page vertical 1/3 page vertical 173 × 254 mm 84 × 254 mm 55 × 254 mm Bleed size Bleed size Bleed size 207 × 280 mm 101 × 280 mm 72 × 280 mm API € 9,170 1/2 page horizontal 1/3 page horizontal A € 12,230 173 × 125 mm 173 × 85 mm B € 9,590 Bleed size Bleed size AB € 15,290 207 × 142 mm 207 × 102 mm Complete € 18,050 API € 5,000 API € 3,370 A € 6,730 A € 4,480 B € 5,400 B € 3,770 AB € 8,570 AB € 5,910 Complete € 10,100 Complete € 6,730 Inside front cover or Current back cover Subject environment A € 14,676 1/1 page B € 11,508 A € 13,250 AB € 18,348 B € 10,190 Complete € 21,660 AB € 16,500 Complete € 19,380 Bleed sizes: additional 3 mm bleed margin at the outer edges. Special forms of advertising on request.
INDUSTRY ADVERTISEMENTS | 9 MINIMUM SIZE Basic price per mm (minimum size 100 mm): Please note the minimum size for advertisements in the editorial section: Practice edition (A) € 10.40 100 mm. Clinic edition (B) € 8.30 EDITORIAL ADVERTISING Practice/clinic combination (A+B) € 13.50 In principle, editorial advertising requires the consent of the publisher and must be labelled with the word “advertisement”. Advertisements must be designed so Complete edition (A+B+C) € 16.10 that they can be clearly differentiated from the text portion of the journal. Please send a sample at least five working days before the publisher’s closing date so the contents can be checked. Editorial and scientific content on pharmaceutical products and medical prod- DISCOUNTS ucts can only be published in the special publications of the Deutscher Ärzte verlag, which are published in the German Medical Journal, such as Themenreihe Frequency discount Quantity scale aktuell, LEHRE & PRAXIS and practice posters. You can find more information Publications of uniform transactions of at least: on page 14. size of at least: COMBINATION DEUTSCHES ÄRZTEBLATT/ZM – ZAHNÄRZTLICHE MITTEILUNGEN 3 adverts 2% 3 pages 3% The combination Deutsches Ärzteblatt/zm – Zahnärztliche Mitteilungen allows 6 adverts 3% 6 pages 5% your advertising to reach all employed physicians and dentists in Germany simultaneously with a circulation of more than 440,000 copies. 12 adverts 5% 12 pages 10 % 22 adverts 10 % 22 pages 15 % Prices for the C edition on request See separate media data for M edition prices. 36 adverts 15 % 44 pages 20 % 44 adverts 20 % 66 pages 23 % 88 pages 25 %
INSERTS | 10 PRICES SIZE up to 25 g* more than more than Maximum 195 × 275 mm or folded to that size, no leporello. 25 g; 50 g* up to 50 g* INSERT NOTE A note regarding the insert will be included in the advertising section free of fewer than 30,000 copies € 209 – – charge. up to fewer than 59,000 copies € 189 – – ATTACHED PRODUCT SAMPLES up to fewer than 80,000 copies € 169 € 179 – Prices on request with the submission of a final sample. up to fewer than 100,000 copies € 149 € 159 up to fewer than 175,000 copies € 139 € 149 Prices on up to fewer than 400,000 copies € 129 € 139 request 400,000 copies or more € 119 € 129 Postcard € 53 – * Price per thousand ** Price for the manufacture of inserts for a combination of Deutsches Ärzteblatt com- plete edition + M edition by the publisher on request Competitive exclusion can not be guaranteed. We retain the right of multiple allocation. INFORMATION ON INSERTS: *** combined with 1/1 ad-page ▪ Required circulation ▪ E dition A: 131,500 copies; Edition B: 181,000 copies; Minimum order is 20,000 copies. Current circulation figures available on re- quest. Complete Edition: 368,500 copies. An additional 2% subsidy each Rates for heavier inserts on request following submission of a sample. ▪ Submission of a final sample is required for the order to be accepted and Rates are per thousand and cover mechanical insertion and p ostal charges for confirmed by the publisher. excess weight. ▪ Attached advertisements are only possible with prior consultation. With multi-page loose inserts, the closed side will always be placed parallel to ▪ Inserts are not discounted. the spine of the magazine. ▪ Inserts must be designed so that they can be clearly differentiated from the text portion of the journal.
BOUND INSERTS | 11 PRICES TECHNICAL INFORMATION Editions: Practice Clinic Practice/ Complete Prices apply for all bound inserts that can be processed without additional time edition (A) edition (B) clinic combi- edition (ABC) required (by machine): Double-sided insert (one sheet) without attached or nation (A+B) affixed reply card or samples of products. double-sided, Bound inserts that cannot be processed by machine or that are printed on any € 160 € 140 € 115 € 105 material other than paper can only be accepted once the publisher receives price per tsd prior approval from the post office. When designing the bound inserts, please Prices for 4, 6 or 8 page bound inserts on request. ensure that none of the fonts or images cross folds that would be disturbed by For bound inserts with an editorial design, please note our specifications on paperweight the milling of the bleed margin. A milling zone of 3.5 mm in the binding must be on p. 9: Minimum weight of bound inserts 90 g/m2. Prices for paper weight of more than taken into account. 115 g/m2 on request. SIZES 1 sheet = (2 pages) untrimmed, 213.5 × 286 mm TRIMMING DIAGRAM Fold (binding) 3 mm INFORMATION ON BOUND INSERTS: 4 pages ▪ Required circulation trimmed 286 mm 280 mm ▪ A edition: 131,500 copies; B edition: 181,000 copies; ▪ Complete edition: 368,500 copies. An additional 2% subsidy each 213.5 mm 207 mm ▪ Submission of a final sample is required for the order to be accepted and con- untrimmed trimmed firmed by the publisher. milling edge ▪ Attached advertisements are only possible with prior consultation. 3.5 mm each ▪ Bound inserts are not discounted. 3 mm ▪ Bound inserts must be designed so that they can be clearly differentiated 427 mm from the text portion of the journal. untrimmed
DELIVERY | 12 DIGITAL PRINTING DOCUMENTS TRANSFER OF DIGITAL DATA COLOR SPACE Before digital advertisements can be transferred, the advertising management The data should be in the CMYK colour space. Any special colours (to be dis- must have a corresponding advertisement contract for the advertisements. The cussed with the publisher!) must be correctly named (HKS or Pantone). If you general advertising deadlines apply. A 1:1 printout or a final colour press proof would like to work in the media-neutral LAB colour space, please pay for a proof is required to check the advertisement which is been transferred. in order so that the print results may be checked in advance. Because conversion to CMYK colour space requires a lot of intervention in your TRANSFER OF ADVERTISEMENT data, neither the publisher nor the printer can guarantee the correct colour File names must contain the journal name, the edition and the customer names reproduction without the printing approval of this proof. Please avoid special characters, spaces and umlauts. WARRANTY/ADDITIONAL COSTS TRANSMISSION BY EMAIL Only the data on the data medium can also be exposed. The publisher accepts no Please always send the data compressed as a ZIP file: liability for deviations in texts, images and colours. Incorrect exposures on the Job adverts: rumrich@aerzteverlag.de basis of incomplete or erroneous files, incorrect settings or incomplete infor- mation are still charged. This also applies for additional type or litho work as DATA ARCHIVING well as for the creation of incorrect proofs. All data are archived. Unmodified repetitions are therefore normally possible. However, a data guarantee will not be accepted. DATA FORMATS An unseparated PDF file must be delivered. Open data formats (e.g. InDesign QuarkXPress, etc.) should be avoided. At the very least, the file must be print- able, i.e. all fonts used must be embedded. Halftone images require a resolution of 300 dpi; line art images, a resolution of at least 600 dpi.
DELIVERY | 13 INSERTS AND BOUND INSERTS BANNERS Inserts and bound inserts must arrive at least two weeks before the publication Banners must be sent at least five days before online placement to: date of the insert with no freight charges: minschke@aerzteverlag.de L. N. Schaffrath GmbH & Co. KG DruckMedien Marktweg 42–50 47608 Geldern/Ndrh. (Germany) The accompanying documents must include information concerning the number of the transport units, journal title and issue number. Also, a sample must be vis- ibly attached to each package unit. BOUND INSERTS Bound inserts are to be delivered untrimmed and unfolded. For bound inserts, the “front cover” should be precisely indicated. The bound inserts must be cor- rectly processed when delivered. INSERTS The inserts must be properly processed, packaged as little as possible and suit- able for machine processing (unfolded) when delivered. Any extra costs arising from the unpacking of bound inserts and inserts will be charged.
SPECIAL PUBLICATIONS | 14 TOPIC SERIES IN THE DEUTSCHES ÄRZTEBLATT STUDIES NOW The Topic Series of the Deutscher Ärzteverlag offers you the opportunity to ▪ Summary/editing/presentation of studies, meta-analyses, etc. place your specialist information as an insert or a attached insert in a highly ▪ A summary of the most important information, also commented on, on valuable editorial environment. request: Study design, development of the study, results, adverse effects, summary CONGRESSES NOW ▪ Editorial reporting on congresses/symposia/other events ▪ Possible support with interviews with speakers or opinion makers ▪ Reports made available to all desired physician groups CASES NOW ▪ Presentation of one or more cases/case histories including treatment, etc. ▪ Including comments on request PREVENTION NOW Insert (2 or more pages) Attached insert (4 or more pages) ▪ Presentation of important topics relating to prevention, diagnosis and prevention Scope: from 2 to 12 pages (attached insert possible with at least 4 pages) ▪ Presentation of studies and interviews Circulation as an insert/attached insert in the German Medical Journal and ▪ Structured overview of current preventive measures, such as vaccinations, distribution by the sales force etc. Implementation time: approx. 1.5 months Costs starting at approx. € 9,000 MANAGEMENT NOW Presentation of important questions on You can choose from the following options: ▪ Management ▪ Integrated care TREATMENT NOW ▪ Networks ▪ Overview of a particular indication ▪ Specialist practices ▪ Structured and practice-oriented presentation/comparison/discussion of one ▪ Costs/benefits of surgical services or more treatment options ▪ Specialist training/Medical Management study programme
SPECIAL PUBLICATIONS | 15 TEACHING & PRACTICE PRACTICE POSTERS The publisher-led and quotable special publication TEACHING & The ideal publication for doctor and patient communication. In PRACTICE offers you a wide range of communication opportuni- the inner section, the doctor receives 2–3 pages of technical ties. Your information will be published as high-level scientific information. The poster image is on the back for discussion with research as a supplement in the German Medical Journal. In this the patient. publication, your opinion leaders are the authors/publisher. Implementation time: approx. 2 months Implementation time: approx. 4–5 months Price: starting at approx. € 12,000 Price: starting at approx. € 20,000 EXPERT ROUNDTABLE TEACHING & PRACTICE COMPACT Experts from clinics and practices report on and discuss the topics you With the extension of the LEHRE & PRAXIS with a CME question- request at our publishing house. The results are then prepared as a spe- naire, you provide your target group with a certified training tool cial publication, and the German Medical Journal transports them to with up to 3 CME points. The questions are answered online and your target group. sent electronically to the relevant medical association. Price on request The training unit is active for 12 months. Implementation time: approx. 6 months Price on request VIDEO INTERVIEWS/WEBCASTS Video interviews and webcasts are the ideal complement to your on- site events. The video interview with your key opinion leader will bundle key issues, results and measures on your topic. TEACHING & PRACTICE CASE HISTORIES As a further option, the Deutsche Ärzteverlag provides you with the re- By presenting real case studies, the publisher-managed special cording of the lectures as webcasts. publication TEACHING & PRACTICE Case Histories provides a Implementation time: approx. 3 weeks practical overview for the diagnosis and treatment of certain Price on request disease pathologies seen in the clinic and practice. Publish inter- esting cases as a supplement or attached insert in the German Medical Journal and have them distributed by your sales force. Implementation time: approx. 4–5 months Price: starting at approx. € 20,000
SPECIAL PUBLICATIONS | 16 Topic series TEACHING & PRACTICE Practice posters Topic series as atta- as an insert (API and (API and specialist (API and specialist ched insert (API and specialist selection) selection) selection) specialist selection) Layout Target group Insert/attached insert Scope (pages) Print run Scope: Scope: Scope: Scope: 2/4/6/8/12 12/16/20/24 2/4 4/6 API (59,600) API + anaesthesiologists (75,500) API + dermatologists (64,500) API + diabetologists (60,660) API + gastroenterologists (61,120) API + gynecologists (75,200) API + ENT (65,200) API + cardiologists (62,270) API + nephrologists (60,350) API + neurologists (71,420) API + oncologists (62,490) API + ophthalmologists (65,700) API + orthopaedists (70,150)
SPECIAL PUBLICATIONS | 17 Topic series TEACHING & PRACTICE Practice posters Topic series as atta- as an insert (API and speci- (API and specialist (API and specialist ched insert (API and alist selection) selection) selection) specialist selection) Layout Target group Insert/attached insert Scope (pages) Print run Scope: Scope: Scope: Scope: 2/4/6/8/12 12/16/20/24 2/4 4/6 API + paediatricians (72,050) API + pathologists (59,500) API + pneumologists (60,680) API + radiologists (64,300) API + rheumatologists (60,170) API + urologists (64,700) Anaesthesiologists (15,900) Dermatologists (4,900) Diabetologists (9,400) Gastroenterologists (2,600) Gynecologists (15,600) ENT (5,600) Cardiologists (4,600)
SPECIAL PUBLICATIONS | 18 Topic series TEACHING & PRACTICE Practice posters Topic series as atta- as an insert (API and speci- (API and specialist (API and specialist ched insert (API and alist selection) selection) selection) specialist selection) Layout Target group Insert/attached insert Scope (pages) Print run Scope: Scope: Scope: Scope: 2/4/6/8/12 12/16/20/24 2/4 4/6 Nephrologists (1,900) Neurologists (11,820) Oncologists (4,800) Ophthalmologists (6,100) Orthopaedists (10,550) Paediatricians (12,450) Pathologists (900) Pneumologists (2,400) Psychiatrists and child psychiatrists (10.370) Radiologists (4,700) Rheumatologists (1,250) Urologists (5,100)
SUPPLEMENT: PERSPEKTIVEN DER … | 19 BRIEF DESCRIPTION ONLINE VERSION The supplement series of the German Medical Journal “Perspektiven der …” deals The individual editions are available at www.aerzteblatt.de/perspektiven with current topics in the following fields: Dermatology, Diabetology, Infectiology & Immunology, Cardiology, Neurology, Oncology as well as Pneumology & Allergology. With these compact overviews as an insert in the German Medical Journal, special- ists and general practitioners receive a differentiated and scientific compendium with direct reference to everyday practice. In addition, the respective issues are 22 In 0 di es St el le em usually published in chronological context to the relevant trade congresses. na He nz ft ei ge n | Deutsches Ärzteblatt 12/2017 Die Zeitschrift der Ärzteschaft Gegründet 1872 SIZE 200 mm wide, 275 mm high PREFERRED PLACEMENTS Cover pages: € 7,464 Glaukom: Ergebnisse zur Prävalenz bei jungen Menschen Seite 204 Mindestmengen: Trotz Evidenz bislang kaum Wirkung Seite 565 Advert sizes and prices (4 colours) 12 www.aerzteblatt.de 1/1 page 200 × 275 mm* € 6,220 93 × 275 mm*/ 1/2 page € 3,650 200 × 136 mm* * Bleed sizes: additional mm bleed on each page to be trimmed SPECIAL ADVERTISING FORMATS Gatefolder: Inside cover with inner flap 1/1 page 4 colours Size: 97 × 275 mm + 3 mm margin each page to be cut Flap: 1/2 page, 4 colours, double-sided Size: 95 × 275 mm + 3 mm margin each page to be cut Prices on request
SUPPLEMENT: PERSPEKTIVEN DER … | 20 THE SUPPLEMENT SERIES IN THE GERMAN MEDICAL JOURNAL Edition: Event Target group Print run* Publication Advertisement Printing docu- date deadline ment deadline Diabetology Diabetes Congress of the German Diabetes Society Diabetologists + API 60,660 27.04.2018 09.04.2018 12.04.2018 (2 issues) (9–12 May 2018, Berlin) Autumn Diabetes Conference of the German Diabetes Diabetologists + API 60,660 12.10.2018 21.09.2018 26.09.2018 Society (9–10 Nov 2018, Wiesbaden) Dermatology – Dermatologists + API 64,500 21.05.2018 27.04.2018 03.05.2018 Infectiology & – Gastroenterologists + API 61,120 09.07.2018 18.06.2018 21.06.2018 Immunology Cardiology Spring Conference of the German Cardiac Society Cardiologists + API 62,270 30.03.2018 12.03.2018 15.03.2018 (2 issues) (3–7 April 2018, Mannheim) DGK Heart Days 2018 (11–13 Oct 2018, Berlin) Cardiologists + API 62,270 02.11.2018 15.10.2018 18.10.2018 Neurology 91th Congress of the German Society for Neurology Neurologists + API 71,420 14.09.2018 27.08.2018 30.08.2018 (30 Oct–3 Nov 2018, Berlin) Oncology German Cancer Congress (21–24 Feb 2018, Berlin) Oncologists + API 62,490 16.02.2018 26.01.2018 01.02.2018 (2 issues) – Oncologists + API 62,490 23.11.2018 05.11.2018 08.11.2018 Pneumology 59th Congress of the German Society of Pneumology and Pneumologists + API 60,680 09.03.2018 19.02.2018 22.02.2018 and Allergol Respiratory Medicine (14–17 March 2018, Dresden) ogy (2 issues) – Pneumologists + API 60,680 15.06.2018 25.05.2018 30.05.2018 * if necessary, plus congress expenses
ONLINE | 21 BRIEF DESCRIPTION (www.aerzteblatt.de) HITS ON AERZTEBLATT.DE therefrom Mobile Version/App 4,828,424 page impressions 1,639,673 page impressions 1,819,870 visits 631,259 visits 490,000 unique users (AGOF 03/2017) Juli 2017 ONLINE ADVERTISING COMPLIANT WITH THE HEALTHCARE ADVERTISING LAW (HWG) aerzteblatt.de does not have a closed user area. HWG-compliant banners for prescription medicines (HWG section 10) are still possible on request. CATEGORIES • Home • Awards • Blogs • Archive • Jobs • Forums • DÄ plus • News • Online CME YOUR CONTACT PERSON FOR ONLINE ADVERTISING: The Deutscher Ärzteblatt’s Internet offerings are aimed at all physicians. They Non-Health Health complement the contents of the title and expand on them with numerous offers Business Advertising GmbH Deutsches Ärzteblatt in the areas of information and service. The portal offers up-to-date News, Tersteegenstraße 30 Sales Management certified online CME opportunities, discussion forums, blogs, an online archive 40474 Düsseldorf Nicole Ohmann of all editorial contributions since 1982 as well as a current job market with Phone +49 (0) 211 179347-50 Phone +49 (0) 2234 7011-307 precise search capabilities and application possibilities. werbung@businessad.de ohmann@aerzteverlag.de Moreover, an email newsletter 5 times a week (Mondays to Fridays) provides information on politics, medicine, the medical profession, universities, news abroad and news from the German Medical Journal’s Internet offerings. aerzteblatt.de is also available as a free iPhone app, android app and mobile version for on the go.
ONLINE | 22 BANNER PRICES AND SIZES FULL BANNER SKYSCRAPER* 468 × 60 px max. file size 40 KB 120 × 600 oder 160 × 600 px max. file size 40 KB CPM € 80 category booking CPM € 95 category booking CPM € 60 website rotation (ROS) CPM € 75 website rotation (ROS) SUPERBANNER* WALLPAPER (TOP BANNER + SIDE BANNER) 728 × 90 px max. file size 40 KB 728 × 90 px + 120 × 600 px, CPM € 95 category booking max. file size 40 KB je Datei CPM € 75 website rotation (ROS) CPM € 140 category booking CPM € 110 website rotation (ROS) MEDIUM RECTANGLE* BILLBOARD 300 × 250 px max. file size 40 KB 775 – 920 × 250 px max. file size 80 KB CPM € 125 category booking CPM € 140 category booking CPM € 90 website rotation (ROS) CPM € 110 website rotation (ROS) * HWG-compliant banners on request.
ONLINE | 23 BANNERS IN THE NEWSLETTER NEWSLETTER AERZTEBLATT.DE NEWSLETTER JOBMAIL SERVICE The aerzteblatt newsletter comes out 5 times a week, Monday to Friday, and The JobMail Service newsletter is sent 44 times a year on Fridays with the goes straight to the medical readers’ email inbox. The number of newsletter Online placement of job advertisements on aerztestellen.de. The average subscribers is an average of 24,000 recipients. number of newsletter subscribers is 24,500. CONTENT BANNER CONTENT BANNER 468 × 60 px max. file size 60 KB 468 × 60 px max. file size 60 KB placement after the 5th or 8th item placement after the first item CPM € 90 CPM € 90 CONTENT BANNER 300 × 250 px max. file size 60 KB BANNERS ON THE iPHONE APP, ANDROID APP, MOBILE VERSION placement after the 5th or 8th item CPM € 90 INTEGRATED BANNER 300 × 50 px max. file size 60 KB CPM € 60 NEWSLETTER EPAPER NOTIFICATION* The ePaper notification is sent 44 times a year on Fridays (or on Mondays for double issues) on the publication day of the issue of the German Medical Jour- nal. The average number of newsletter subscribers is 19,700. CONTENT BANNER 468 × 60 px max. file size 60 KB placement after the teasered item CPM € 90 * HWG-compliant banners on request.
ONLINE | 24 TECHNICAL SPECIFICATIONS All adverts are subject to approval by the Deutscher Ärzteverlag or business advertising. We reserve the right to reject advertising materials that are not designed to specifications, are programmed incorrectly or are designed to mis- lead users or to be generally disturbing. LEAD TIME AND DELIVERY Lead time for the delivery of AdServer redirects/standard formats: 5 working days Non-Health: Health: Delivery of advertisements: banner@businessad.de medanzeigen@aerzteverlag.de Your contact person: admanagement@businessad.de FILE FORMAT AND FILE SIZE File type: HTML5 or SWF, Flash 9 compatible; clickTag support Frame rate: 18 fps recommended, maximum 25 fps Alternative graphics: GIF/JPG CLICK TRANSFER FOR FLASH ADVERTISING RESOURCES Please note the following when programming the “click count” in Flash adver- tisements: In the flash file, create a new button on the top level for the clickable area and assign this button the following action: on(release) { getURL(_root.clickTag, „_blank“); } When clicking on the banner, the URL of the ad server will be transferred to the Flash advertisement via the variable “clickTag”.
SCHEDULE | 25 Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline no. at 10 a.m. target groups at 10 a.m. 1/2 Mon 08.01.2018 Wed 20.12.2017 3 Fri 19.01.2018 Wed 10.01.2018 4 Fri 26.01.2018 Wed 17.01.2018 5 Fri 02.02.2018 Wed 24.01.2018 Focus on Cardiology 6 Fri 09.02.2018 Wed 31.01.2018 Focus on Diabetology 7 Fri 16.02.2018 Tue 06.02.2018 Perspectives of Oncology I Oncologists + API 26.01.2018 8 Fri 23.02.2018 Wed 14.02.2018 Focus on Pneumology 9 Fri 02.03.2018 Wed 21.02.2018 Focus on Dermatology 10 Fri 09.03.2018 Wed 28.02.2018 Perspectives of Pneumology & Pneumologists + API 19.02.2018 Allergology 11 Fri 16.03.2018 Wed 07.03.2018 Focus on Oncology 12 Fri 23.03.2018 Wed 14.03.2018 13 Fri 30.03.2018 Wed 21.03.2018 Perspectives of Cardiology I Cardiologists + API 12.03.2018 14 Fri 06.04.2018 Tue 27.03.2018 Focus on Pneumology MOC NEWS DGIM (Congress view) API 12.03.2018 15 Fri 13.04.2018 Wed 04.04.2018 Focus on Diabetology 16 Fri 20.04.2018 Wed 11.04.2018 Focus on Cardiology 17 Fri 27.04.2018 Wed 18.04.2018 Perspectives of Diabetology I Diabetologists + API 09.04.2018 18 Fri 04.05.2018 Wed 25.04.2018 Focus on Oncology 19 Fri 11.05.2018 Wed 02.05.2018
SCHEDULE | 26 Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline no. at 10 a.m. target groups at 10 a.m. 20/21 Mo 21.05.2018 Tue 08.05.2018 Perspectives of Dermatology Dermatologists + API 27.04.2018 22 Fri 01.06.2018 Wed 23.05.2018 23 Fri 08.06.2018 Tue 29.05.2018 Focus on Diabetology 24 Fri 15.06.2018 Wed 06.06.2018 Perspectives of Pneumology & Pneumologists + API 25.05.2018 Allergology 25 Fri 22.06.2018 Wed 13.06.2018 Focus on Oncology MOC NEWS DGIM (Congress retrospec- API 25.05.2018 tive) 26 Fri 29.06.2018 Wed 20.06.2018 Focus on Neurology 27/28 Mon 09.07.2018 Wed 27.06.2018 Perspectives of Infectiology & Gastroenterologists + 18.06.2018 Immunology API 29/30 Mon 23.07.2018 Wed 11.07.2018 Focus on Dermatology 31/32 Mon 06.08.2018 Wed 25.07.2018 33/34 Mon 20.08.2018 Wed 08.08.2018 35/36 Mon 03.09.2018 Wed 22.08.2018 Focus on Oncology 37 Fri 14.09.2018 Wed 05.09.2018 Perspectives of Neurology Neurologists + API 27.08.2018 38 Fri 21.09.2018 Wed 12.09.2018 Focus on Cardiology 39 Fri 28.09.2018 Wed 19.09.2018 40 Fri 05.10.2018 Wed 26.09.2018 41 Fri 12.10.2018 Tue 02.10.2018 Perspectives of Diabetology II Diabetologists + API 21.09.2018 42 Fri 19.10.2018 Wed 10.10.2018 Focus on Cardiology
SCHEDULE AND TERMS AND CONDITIONS | 27 Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline no. at 10 a.m. target groups at 10 a.m. 43 Fri 26.10.2018 Wed 17.10.2018 Focus on Pneumology 44 Fri 02.11.2018 Wed 24.10.2018 Focus on Cardiology II Cardiologists + API 15.10.2018 Special pages on MEDICA Practice/clinic 45 Fri 09.11.2018 Tue 30.10.2018 Focus on Oncology 46 Fri 16.11.2018 Wed 07.11.2018 Focus on Neurology 47 Fri 23.11.2018 Wed 14.11.2018 Perspectives of Oncology II Oncologists + API 05.11.2018 48 Fri 30.11.2018 Wed 21.11.2018 Focus on Diabetology 49 Fri 07.12.2018 Wed 28.11.2018 50 Fri 14.12.2018 Wed 05.12.2018 Focus on Cardiology 51/52 Mon 24.12.2018 Wed 12.12.2018 The general terms and conditions can be found at: http://www.aerzteverlag.de/agbs/
PP 22 In 0 d ie S te se Hessisches Ärzteblatt lle m na H ef nz t MEDIZIN STUDIEREN ei g en Online unter: www.laekh.de Die Zeitschrift der Landesärztekammer Hessen Deutsches Är zteblat t für Psychologische Psychotherapeuten und Kinder- und Jugendlichenpsychotherapeuten | | Deutsches Ärzteblatt 12/2017 Die Zeitschrift der Ärzteschaft Gegründet 1872 medizinstudieren.aerzteblatt.de Das Magazin des Deutschen Ärzteblattes für Studierende der Medizin Die Zeitschrift der Ärzteschaft Gegründet 1872 Ausgabe M Menschen mit Conterganschädigung Prävalenz psychischer Glaukom: Ergebnisse zur Prävalenz bei jungen Menschen Störungen Zertifizierte Fortbildung: Diagnostik und Therapie der pulmonalen Hypertonie Foto: hywards – Fotolia.com Seite 204 Seite 185 Mindestmengen: Trotz Evidenz bislang kaum Wirkung Seite 565 Ärztinnen Wirtschaftliche Lage: Praxen fehlt das Vertrauen in stabile Einkommen Seite 151 Nierentransplantation Psychotherapie: Sprechstunden werden schlechter vergütet Neue Klinikkultur 12 www.aerzteblatt.de www.aerzteblatt.de Seite 159 Zwang in der Psychiatrie: Deutscher Ethikrat hört Experten an Seite 167 12. ordentliche Im Gespräch mit dem neuen Emil von Behring: erster www.aerzteblatt.de Delegiertenversammlung Vorstand der KV Hessen Nobelpreisträger für Medizin Auf dem Plan standen u. a. Frank Dastych und Dr. med. Ein Porträt über einen Arzt, Notfallmedizin Dermatologie E-Zigaretten die neue MWBO und die Eckhard Starke sprechen der sein Leben der Interdisziplinäre Vorsorge, Ästhetik, Einem Phänomen Ausbildung operative Therapie auf der Spur Zusatz-Weiterbildung über die Zusammenarbeit Bekämpfung von Infektions- Ambulante Geriatrie zwischen KVH und LÄKH krankheiten widmete Hessisches Ärzteblatt 5/2017 | 1 Z FA OUP DIVI 1 Offizielles Organ Deutscher Berufsverband der Hals-Nasen- Ohrenärzte e. V. Zeitschrift für Allgemeinmedizin Mitgliederzeitschrift der Deutschen Interdisziplinären Vereinigung für Intensiv- und Notfallmedizin (DIVI) German Journal of Family Medicine Orthopädische und Unfallchirurgische Praxis www.online-oup.de www.online-zfa.de Vereinigung Süddeutscher Orthopäden und Unfallchirurgen e.V. www.vsou.de THEMENSCHWERPUNKT Grenzen der Sinnhaftigkeit von Im Fokus ZFA Zeitschrift für Allgemeinmedizin 6/2017 Gelenkverletzungen Intensivmedizin − Positionspapier Mitteilungen der Sektion Ethik der Deutschen Gesellschaft für Hals-Nasen-Ohren-Heilkunde, OUP 1/2017 6. Jahrgang Der Tatsache ins Auge sehen: Band- und Meniskusrekonstruktion am Kniegelenk Kopf- und Hals-Chirurgie e.V., DIVI 1/2017 8. Jahrgang Stellung des Notarztes − vor dem Bonn Wir Ärzte tun zu viel Hintergrund des Notfallsanitäter- gesetzes Update der NVL Kreuzschmerz Infektionen der großen Gelenke – Diagnostik und therapeutische Strategie Elektrokonvulsionstherapie bei Delir-Netzwerk − ein Appel für ein psychischen Erkrankungen interprofessionelles Delir-Management Anwendung von winkelstabilen Formplatten bei Gesundheitsportale und Letale Ethylenglykolintoxikation − das Arzt-Patienten-Verhältnis der Versorgung komplexer Gelenkfrakturen Ein „kristallklarer“ Fall? Arzneimitteltherapie für multimorbide Senioren Möglichkeiten und Grenzen der Knorpelrekonstruktion GRAZAX® reduziert bei Knorpelverletzungen großer Gelenke bei Kindern das Risiko Asthmasymptome zu entwickeln1 GAP – GRAZAX® Asthma-Präventionsstudie2 Intraoperative Bildgebung bei der Versorgung Organ der Deutschen Gesellschaft für Allgemeinmedizin und Familienmedizin (DEGAM), der Gesellschaft der Hochschullehrer für Allgemeinmedizin (GHA), der Salzburger Gesellschaft komplexer Gelenkfrakturen für Allgemeinmedizin (SAGAM), der Südtiroler Gesellschaft für Allgemeinmedizin (SüGAM), der Tiroler Gesellschaft für Allgemeinmedizin (TGAM) und der Vorarlberger Gesellschaft für Allgemeinmedizin (VGAM) Schriftleitung: MDDÄ801 Referenzen: 1. Allergy 2016: Valovirta E. et al., Allergy 2016; 71 (Suppl. 102):98-99, Abstract 1354. 2. GRAZAX® Asthma Prevention trial GT-21 (GAP) – Data on File; eine Veröffentlichung der GAP-Studie steht noch aus Official Journal of the German College of General Practitioners and Family Physicians, Prof. Dr. Stefan Dazert GRAZAX®. Zusammensetzung: Standardisiertes Allergenpräparat aus Gräserpollen von Entzündung, Schwellung, Bläschen oder Ulzeration, Missempfindungen, Trockenheit, Juckreiz, the Society of Professors of Family Medicine, the Salzburg Society of Family Medicine, Prof. Dr. A. Dietz Wiesenlieschgras (Phleum pratense) zur Allergie-Immuntherapie (Allergie-Impfung). Eine Lyo-Tablette (Lyophilisat zum Einnehmen) enthält 75.000 SQ-T. Sonstige Bestandteile: Gelatine Zungenbeschwerden, Störung der Speicheldrüsen), Reizung oder Schwellungsgefühl Hals, Kehl- kopfbeschw., Laryngitis, Heiserkeit, asthm. Beschw., Beschw. Brustraum, Infekt. obere Atemw., the Southtyrolean College of General Practitioners, the Tyrolean College of (aus Fisch gewonnen), Mannitol, Natriumhydroxid. Anwendungsgebiete: Therapie zur nachhal- Magen-Darm Beschw., Gastritis, gastroösophag. Reflux, Pruritus, Angioödem, Urtikaria, Juckr. U-3550-D General Practitioners and the Vorarlberg Society of Family Medicine ISSN: 0344–9319 tigen Verbesserung der Gräserpollen-induzierten Rhinitis und Konjunktivitis bei Erwachsenen, Jugendlichen und Kindern ab 5 J. mit klinisch relevanten Symptomen, zusätzlich diagnostiziert Ohren, system. allerg. Reakt., Hitzegefühl, Unwohlsein, Herzklopfen, Müdigkeit, Schwindel, Kopf- schmerzen, Lymphadenopathie, Lidschwellung, Fieber. Packungsgrößen: 30 u.100 Lyo-Tablet- durch positiven Pricktest und/oder spezifischen IgE-Test auf Gräserpollen. Gegenanzeigen: ten. Verschreibungspflichtig! Stand: Juli 2014. ALK-Abelló Arzneimittel GmbH, Griegstraße 75 DIVI Überempfindlichkeit gegen einen der sonstigen Bestandteile. Maligne Tumorerkrankungen und (Haus 25), 22763 Hamburg. www.alk.net/de systemische Erkrankungen, die das Immunsystem betreffen. Entzündungen in der Mundhöhle This journal is regularly listed in EMBASE/Excerpta Medica, Scopus and CCMED/LIVIVO mit schweren Symptomen. Unzureichend behandeltes oder schweres Asthma (bei Erwachsenen: FEV1 < 70 %, bei Kindern: FEV1 < 80 % des Vorhersagewerts nach adäquater pharmakologischer Therapie). Nebenwirkungen: Rhinitis, Konjunktiv., Beschw. Mund-Rachen (z. B. Schmerzen, © Deutscher Ärzteverlag | OUP | 2017; 6 (1) Deutscher Ärzte-Verlag GmbH – Postfach 40 02 65 – 50832 Köln This journal is regularly listed in CCMED/LIVIVO. This Journal is regularly listed in CCMED/LIVIVO. Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln DP AG Postvertriebsstück – Entgelt bezahlt – 7683 – Heft 2/2017 DP AG Postvertriebsstück – Entgelt bezahlt – 4402 – Heft 6/2017 DP AG Postvertriebsstück – Entgelt bezahlt – 24751– Heft 1/2017 DP AG Postvertriebsstück – Entgelt bezahlt – 18226 – Heft 1/2017 Price list no. 60 valid from 01.01.2018
You can also read