MEDIA INFORMATION 2019 - Deutsches Ärzteblatt - Mediadaten Deutscher Ärzteverlag
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MEDIA INFORMATION
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2019 |
Deutsches Ärzteblatt 17/2018
Die Zeitschrift der Ärzteschaft Gegründet 1872
Deutsches Ärzteblatt
Job Market and Classified Adverts
Fernbehandlung: Aufbruch in die digitale Realität Seite 806
Zertifizierte Fortbildung: Diagnose und Therapie von Kopfschmerzen Seite 299
17 www.aerzteblatt.de
www.aerzteverlag-media.de
TABLE OF CONTENTS | 2 Contacts | 3 Journal Profile | 4 Circulation and Distribution Analysis | 6 Job Market Print | 7 Job Market Print Image | 9 Job Market Online | 10 Job Market Online Image | 11 Job Market Print/Online Combination | 12 Job Market Online Banner | 14 Job Market OPERATION KARRIERE | 18 Classified Advertisements | 19 Delivery | 20 Schedule | 21 Terms and Conditions | 23
CONTACTS | 3
JOB MARKET AND CLASSIFIED ADVERT SALES ADVERTISING MANAGEMENT EDITORIAL DEPARTMENT
Head of Sales SALES JOB MARKET Head of Customer Center Editor-in-Chief
Job/Classified Market North Region (PC 0–3) Michael Heinrich Egbert Maibach-Nagel
Michael Laschewski Alfred Friedrich Phone +49 (0) 2234 7011-233 Phone +49 (0) 30 246267-0
Phone +49 (0) 2234 7011-252 Phone +49 (0) 2234 7011-247 heinrich@aerzteverlag.de Fax +49 (0) 30 246267-20
Mobile +49 (0) 173 5415651 friedrich@aerzteverlag.de maibach-nagel@aerzteverlag.de
laschewski@aerzteverlag.de Advertising Management Job Market
Central Region (PC 4–6) Phone +49 (0) 2234 7011-220
KEY ACCOUNT MANAGEMENT Violetta Daniel stellenanzeigen@aerzteverlag.de
JOB MARKET Phone +49 (0) 2234 7011-474
North/East Region (PC 0–5) daniel@aerzteverlag.de Advertising Management
Piero Dutkiewicz Classified Adverts
Phone +49 (0) 2234 7011-246 South Region (PC 7–9) + CH + A Phone +49 (0) 2234 7011-290
Mobile +49 (0) 172 8154302 Stefan Pankalla kleinanzeigen@aerzteverlag.de
dutkiewicz@aerzteverlag.de Phone +49 (0) 2234 7011-516
pankalla@aerzteverlag.de
South Region (PC 6–9) + CH + A PRODUCT MANAGEMENT
Annette Freyermuth SALES CLASSIFIED MARKET
Phone +49 (0) 2234 7011-217 Birgit Schäfer Anja Steiling
Mobile +49 (0) 172 2169438 Phone +49 (0) 2234 7011-443 Phone +49 (0) 2234 7011-236
freyermuth@aerzteverlag.de schaefer@aerzteverlag.de steiling@aerzteverlag.de
Stefanie Burchard
(Operation Karriere)
Phone +49 (0) 2234 7011-479
burchard@aerzteverlag.de
JOURNAL PROFILE | 4
BRIEF DESCRIPTION TARGET GROUP
The German Medical Journal is the official publication of the German Medical All employed physicians in the Federal Republic of Germany.
Association (Association of German Chambers of Physicians) and the National We have three editions to reach them:
Association the Statutory Health Insurance Physicians. ▪ Edition A: Practice edition (registered physicians)
It is the only title in the specialist medical press to address all working physi- ▪ Edition B: Clinic edition (hospital physicians)
cians in the Federal Republic of Germany. ▪ Edition C: All other physicians
The aim of the editors is to inform physicians competently and objectively. The
editorial content in particular offers: For non-employed, retired and other physicians working in other non-medical
▪ current reports on professional, health and social policy areas there is a different monthly edition M. There are separate media data
▪ current, practice-oriented medical education available for this.
▪ scientific contributions to medicine
▪ notifications from the publisher PUBLISHING AUTHORITY
▪ current, practical reports on industry and pharmaceutical research German Medical Association (Association of German Chambers of Physicians)
▪ f urther contributions on management topics from clinic and practice and National Association of Statutory Health Insurance Physicians
▪ Supplements and special pages on various topics (see publication schedule)
PUBLISHER
The German Medical Journal is by far the most widely read of all the specialist German Medical Association (Association of German Chambers of Physicians)
medical journals. Its excellent media performance values recommend it as the and National Association of Statutory Health Insurance Physicians
leading advertising media for advertising to physicians as a target group.
The respective issues can be booked separately or in combination. The job and PUBLISHING HOUSE
classified ad section appears uniformly in all editions. In combination with the Deutscher Ärzteverlag GmbH
zm – Zahnärztlichen Mitteilungen published by the same publisher, it is possible Dieselstraße 2 | 50859 Köln (Germany)
to simultaneously advertise to all working doctors and dentists in Germany. Postfach 40 02 54 | 50832 Köln (Germany)
INTERNET ADDRESS (URL)
www.aerzteverlag.de
www.aerzteverlag-media.de
www.aerzteblatt.de
www.aerztestellen.de
JOURNAL PROFILE | 5
VOLUME BOOKBINDING PROCEDURE
Volume 116, 2019 Perfect binding with head lay
PUBLICATION FREQUENCY JOB AND CLASSIFIED ADVERTISEMENT SECTION
weekly Appears uniformly in the editions. Advertisements with a total size of less than
(double issues in January, June, July, August, September and December, 100 millimetres are published exclusively in the classified advertising section.
see publication schedule) This also applies to the publication of all advertisements whose content relates
to classifieds.
MEMBERSHIP
LA-MED, IVW, AGOF BANK DETAILS
Deutsche Apotheker- und Ärztebank Köln
FORMAT Account no.: 0
101 107 410, BLZ 300 606 01
207 × 280 mm IBAN DE28 3006 0601 0101 1074 10
BIC DAAEDEDD
TYPE AREA
Editorial advertisements: 173 mm wide; 254 mm high Postbank Köln
Classified adverts: 186 mm wide; 260 mm high Account no.: 1
9 250 506, BLZ 370 100 50
IBAN DE83 3701 0050 0019 2505 06
BLEED BIC PBNKDEFF
3 mm on each side to be trimmed
TERMS OF PAYMENT
BASIC FONT Payable net immediately upon receipt of invoice
6 point Helvetica Neue. Compressed for classified adverts, only headlines bold
AGENCY COMMISSION
PRINTING PROCESS 10 % of customer’s net
Offset printing
(max. 60 lines/cm, for adverts in the classified section max. 48 lines/cm). VALUE ADDED TAX
There are no extra costs when sending files suitable for exposure for offset The legal amount of value added tax is included in all prices.
printing.
CIRCULATION AND DISTRIBUTION ANALYSIS | 6
CIRCULATION ANALYSIS
Average number of copies (2nd quarter 2018) Complete edition German Medical Journal – Clinic edition (RPI range)
Print run 368,996 0 20 40 60 80 100
Actually didstributed issues (ADI) 367,101 66.9 %
63.4 %
Paid circulation 364,906
74.2 %
Circulation sent abroad 163
All hospital physicians
Subscribed copies 364,830
Ward and resident physicians
Member portion of circulation 364,083 Head and senior physicians
Retail sales –
LA-MED specialist study 2018
Other sales 76
Free copies 2,195
Remaining and archive copies 1,895
Source: IVW, status: 2nd quarter 2018
JOB MARKET PRINT | 7
TARGET GROUP
Reduced mm price for job adverts b+w, 2/3/4 colours*:
Employed physicians
Job offers** Physicians € 13.10
PRINT RUN
368,996 copies Management € 13.10
Science/research € 13.10
RANGE
66.9 % of all hospital physicians Abroad € 13.10
74.2 % of all head and senior physicians Personal image Image/job advert combination –
63.4 % of all ward and resident physicians € 15.200.00
advert two pages
(LA-MED specialist study 2018)
Agency offers € 13.10
ADVERT DEADLINE
Wednesday 10 a.m. Job/Agency requests commercial € 13.10
Please note holiday-related rescheduling.
(minimum size 1/2 page vertical or
Online job markets** € 23.90
FINAL DEADLINE FOR RECEIPT OF PROOF PRINTS horizontal)
1 working day before the advertisement deadline Top-Job placement as a teaser in the table of contents of
€ 370.00
PHYSICIAN JOBS (ÄRZTESTELLEN)
TYPE AREA
186 mm wide; 260 mm high The above prices include additional publication of the advertisement on
1 column = 45 mm; 2 columns = 92 mm; 3 columns = 139 mm; 4 columns = 186 mm www.aerztestellen.de
Advertisements are placed and calculated according to text content.
* Minimum size for colour adverts: 30 mm
Colour printing from the European scale according to DIN 16539. Colour sequence
black, cyan (HKS 47), magenta (HKS 25), yellow (HKS 3)
** no discounts
JOB MARKET PRINT | 8
PRICES AND SIZES (WIDTH × HEIGHT)
JOURNAL SIZE TYPE AREA BLEED SIZES Switch to greater value to increase
207 × 280 mm 186 × 260 mm (including 3 mm bleed margin) responses! The job offer with an addi-
Total of 1,040 mm 1/1 page = 213 × 286 mm tional upgrade at a special price.
1 1/2 page = 317 × 286 mm For more information, call
BLEED COLUMN WIDTH 2 pages 420 × 286 mm +49 (0) 2234 7011-250
3 mm on each side to be trimmed 1 column = 45 mm; 2 columns = 92 mm;
3 columns = 139 mm; 4 columns = 186 mm
1/1 page vertical 1/2 page vertical 1/2 page horizontal
b+w/2c/3c/4c b+w/2c/3c/4c b+w/2c/3c/4c
in the type area in the type area in the type area
186 × 260 mm 92 × 260 mm 186 × 128 mm
€ 13,624.– € 6,812.– € 6,707.20
1/3 page horizontal 1/4 page corner 1/4 page horizontal
b+w/2c/3c/4c b+w/2c/3c/4c b+w/2c/3c/4c
in the type area in the type area in the type area
186 × 84 mm 92 × 128 mm 186 × 62 mm
€ 4,401.60 € 3,353.60 € 3,248.80
IHRE VORTEILE
▪
Redaktioneller Charakter
JOB MARKET PRINT IMAGE | 9
▪
Starke Präsenz Ihrer Klinik
▪
Höherer Informationsgehalt und Mehrwert für den Kandidaten
▪
Aufmerksame Platzierung Ihrer Themen im Print-Stellenmarkt
des Deutschen Ärzteblattes, sowie Online auf aerztestellen.de
▪
Glaubwürdige Positionierung der Arbeitgebermarke
▪
Stärkung Ihres positiven Images
KONDITIONEN
▪
Aufbau: Das Thema wird in einem tabellarischen Raster dargestellt
Format: 1/2 Seite quer
KLINIK INSIGHT ADVERTORIAL “IM FOCUS”
▪
Platzierung: weit vorne im Stellenmarkt des Deutschen Ärzteblattes und auf der Startseite www.aerztestellen.de
▪
The new employer supplement Klinik Insight offers you the opportunity
Preis:
▪
to3.900,–
place€ Einzelpreis
The(zzgl.
Advertorial “Im Focus”
MwSt., Mengennachlässe offers you a content-oriented and attention-grab-
auf Anfrage)
your clinic profile as a supplement in the high-quality editorial environment of bing form of communication with hospital doctors! Placed prominently in the job
the German Medical Journal/clinic edition. AUFBAU market, it strengthens your employer branding in addition to your medical job
advertisements in the German Medical Journal.
Hinweis auf Advertorial
Integration des Logos und
Klinik-Name
Headline mit dem Fokusthema
Variable Bausteine zu den Redaktionell aufbereitete
individuellen Fokusthemen Texte zu den einzelnen Bausteinen
SCOPE AND PRICE
▪ Editorial preparation of your topic including layout design in a tabular grid
SCOPE AND PRICE ▪ Correction and release loop
▪ Editorial creation of a 2- or 4-page supplement by a journalist including lay- ▪ Placement: Prominently in the job market of the German Medical Journal as
out design well as online on the homepage www.aerztestellen.de
▪ Correction and release loop ▪ Format: 1/2 page horizontal, unit price: € 3,900 (quantity discounts on
▪ Printing and publication of the supplement (188,000 copies) in the clinic edi- request)
tion of the German Medical Journal (Deutsches Ärzteblatt)
▪ Additional special print possible for your individual use
▪ Price: 2-page clinic profile: € 14,950, 4-page clinic profile: € 22,125
JOB MARKET ONLINE | 10
PRICES AND FORMATS TO GET MORE ATTENTION
Online job market* Duration Price
Online First – Job advertisement already 2 days after advertising deadline (incl. a maximum of 3 tags on specialist
6 weeks Included in print price
area, function, region)
Additional categorisation – Additional tags on specialist area, function, region 6 weeks € 290.–
Top-Job of the Week – your premium placement; prominent placement on the home page and in the results list as
7 days € 370.–
well as in the newsletters
7
days (within the
Refresher – Date update during runtime: Your online job ad is again well ahead of the result list, price per position € 460.–
6 weeks)
3 months € 750.–
Employer video
12 months € 2,500.–
Conceptualisation, planning, filming and production of your employer videos in one place. We can help you. on request
3 months € 750.–
Clinic profile – Your career website on aerztestellen.de
12 months € 2,500.–
Job adverts for young physicians (residents/physicians in training) on www.operation-karriere.de 6 weeks € 250.–**
The online job adverts can be made available as PDF or html files.
* The www.aerztestellen.de online job market can only be used in the print/online combination. The range you need!
** In combination with the German Medical Journal and aerztestellen.deJOB MARKET ONLINE IMAGE | 11
HOSPITAL PORTRAIT EMPLOYER VIDEO*
Your employer appearance on aerztestellen.de - „Clinics introduce themselves“. Do you have an image video of your clinic? Use the top placement as employer
Advertise with your employer advantages and present yourself individually video on the homepage of aerztestellen.de to present your clinic in the moving
in text and image! image!
YOUR ADVANTAGES:
YOUR ADVANTAGES: ▪ T op placement and unique position of your image videos on the homepage of
Structured presentation of your clinic profile: aerztestellen.de
▪ Structured presentation of your clinic profile: With short description/ ▪ Optimal range reinforcement of your image videos
Our Values/Social benefits/Network/Locations ▪ Installation of your image video uploaded to YouTube or transmission of the
▪ Integration of pictures and your company logo video by file (max. 100 MB).
▪ Contact details of your company and contact person for personnel ▪ Price for individual booking of the employer video:
▪ Link to your job advertisements on aerztestellen.de Employer video 3 months: € 750.–
▪ Reference to your clinic portrait in the current job advertisements Employer video 12 months: € 2.500.–
▪ Integration of your employer video!
▪ Price:
Clinic portrait 3 months: € 750.–
Clinic portrait 12 months: € 2,500.–JOB MARKET PRINT/ONLINE COMBINATION | 12 ADVERTISEMENT PACKAGES: WITH EVEN MORE RANGE... Our services for your chief, senior and specialist search Package 1 Package 3 Print job advertisement 1/4 page 4c in the German Medical Journal, 1 position Print job advertisement 1/2 page 4c in the German Medical Journal, 2 positions Premium HTML job advertisement in responsive format on Premium HTML job advertisement in responsive format on www.aerztestellen.de and mobile www.aerztestellen.de and mobile Duration 6 weeks, categorised by function, subject area and region Duration 6 weeks, categorised by function, subject area and region Online first publication, 7 days earlier than print Online first publication, 7 days earlier than print Refresher after 14 days Refresher after 14 days JobMail service newsletter, sent to an average of 24,500 subscribers JobMail service newsletter, sent to an average of 24,500 subscribers Total price: € 4,990.– Total price: € 9,300.– Package 2 Print job advertisement 1/2 page 4c in the German Medical Journal, 1 position Premium HTML job advertisement in responsive format on www.aerztestellen.de and mobile Duration 6 weeks, categorised by function, subject area and region Online first publication, 7 days earlier than print Refresher after 14 days JobMail service newsletter, sent to an average of 24,500 subscribers Total price: € 8,400.–
JOB MARKET PRINT/ONLINE COMBINATION | 13 ADVERTISEMENT PACKAGES: WITH EVEN MORE RANGE... Our services for your chief, senior and specialist search Package 4 Print job advertisement 1/4 page 4c in the German Medical Journal, 1 position HTML job advertisement in responsive format on www.aerztestellen.de and mobile Duration 6 weeks, categorised by function, subject area and region Online first publication, 7 days earlier than print JobMail service newsletter, sent to an average of 24,500 subscribers HTML job advertisement in responsive format on www.operation-karriere.de Duration 6 weeks, categorised by function, subject area and region Total price: € 3,600.– Optional: Premium HTML job advertisement in responsive format on www.aerztestellen.de and mobile Total price: € 4,700.–
JOB MARKET ONLINE BANNER | 14
CHARACTERISTICS IN BRIEF (WWW.AERZTEBLATT.DE) HITS AERZTEBLATT.DE
of which smartphone apps
6,465,445 page impressions 791,360 page impressions
2,133,105 visits 97,644 visits
1,640,000 unique user (AGOF 08/2018)
August 2018
ONLINE ADVERTISEMENT COMPLIANT TO HWG (GERMAN DRUG ADVERTISING ACT)
aerzteblatt.de has no closed user area. But HWG compliant banner delivery for
prescription drugs (HWG § 10) is possible on request.
CATEGORIES
• Home • Online training CME • Job market/Classified Ads
• Archive • News
YOUR CONTACT FOR ONLINE ADVERTISING
Sales Job market/Classified Ads
The responsive website of the German Medical Journal is aimed at all doctors. It Lisa Bitterlich
supplements the contents of the journal and expands them by numerous offers Telefon +49 (0) 2234 7011-503
in the areas of information and service. The portal offers daily news, the possibi- bitterlich@aerzteverlag.de
lity of certified online further training based on CME, discussion forums, blogs,
an online archive of all editorial contributions since 1973 as well as a current
job market with targeted search tools and application possibilities.
In addition, a newsletter provides information by e-mail five times a week
(Monday to Friday) about the latest news from the categories politics, medicine,
medical profession, universities, abroad and about news from the Internet
services of the German Medical Journal. aerzteblatt.de is also available as a free
iPhone app and Android app for on the go.JOB MARKET ONLINE BANNER | 15
BANNER PRICES AND FORMATS
SKYSCRAPER* HALFPAGE AD
120 × 600 or 160 × 600 px – max. file size 40 KB 300 × 600 px – max. file size 40 KB
CPT € 95.– Category booking CPT € 140.– Category booking
CPT € 75.– Website rotation (ROS) CPT € 110.– Website rotation (ROS)
SUPERBANNER* WALLPAPER (TOP BANNER + SIDE BANNER)
728 × 90 px – max. file size 40 KB 728 × 90 px + 120 × 600 p×,
CPT € 95.– Category booking max. file size 40 KB je Datei
CPT € 75.– Website rotation (ROS) CPT € 140.– Category booking
CPT € 110.– Website rotation (ROS)
MEDIUM RECTANGLE* BILLBOARD
300 × 250 px – max. file size 40 KB 775 – 920 × 250 px – max. file size 80 KB
CPT € 125.– Category booking CPT € 140.– Category booking
CPT € 90.– Website rotation (ROS) CPT € 110.– Website rotation (ROS)
* HWG-compliant banner delivery possible on request.JOB MARKET ONLINE BANNER | 16
BANNER IN THE NEWSLETTER
NEWSLETTER AERZTEBLATT.DE NEWSLETTER JOBMAIL SERVICE
The Aerzteblatt newsletter is published 5 times a week, Monday to Friday and The JobMail Service newsletter is distributed 44 times per year on Fridays
reaches the medical readership directly in their e-mail inbox. The average num- when the job advertisements on aerztestellen.de go online. The average number
ber of newsletter subscribers is 29,300. of recipients is 24,500.
CONTENT BANNER CONTENT BANNER
468 × 60 px – max. file size 60 KB 468 × 60 px – max. file size 60 KB
Placement after the 5th or 8th message Placement after the 1st message
CPT € 90.– CPT € 90.–
CONTENT BANNER
300 × 250 px – max. file size 60 KB
Placement after the 5th or 8th message BANNER IN IPHONE APP, ANDROID APP
CPT € 90.–
INTEGRATED BANNER
300 × 50 px – max. file size 60 KB
CPT € 60.–
NEWSLETTER EPAPER NOTIFICATION*
The ePaper notification is sent 44 times per year on Fridays (or Mondays with
double issues) on the day of publication of the respective issue of the
German Medical Journal. The average number of newsletter subscribers
is 20,300 recipients.
CONTENT BANNER
468 × 60 px – max. file size 60 KB
Placement after the teased articles
CPT € 90.– * HWG-compliant banner delivery possible on request.JOB MARKET ONLINE BANNER | 17
TECHNICAL SPECIFICATIONS
Any advertising material requires the coordination with Deutsches Ärzteverlag
or Business Advertising. The publisher has the right to reject advertising materi-
al that is not designed according to specifications, is incorrectly programmed or
is aimed at misleading or massively disturbing the user.
LEAD TIME AND DELIVERY
Lead time for delivery of AdServer redirects/standard formats:
5 working days
Non-Health: Health:
Delivery of advertising material: banner@businessad.de minschke@aerzteverlag.de
Your contact: admanagement@businessad.de
FILE FORMAT AND FILE WEIGHT
File type: HTML5; ClickTag support; max. size: 120 KB
Alternative graphics: GIF/JPG
For technical questions please contact:
admanagement@businessad.deJOB MARKET OPERATION KARRIERE | 18 JOB MARKET – YOUNG PROFESSIONALS OPERATION KARRIERE – THE YOUNG PROFESSIONAL CONGRESS Operation Karriere is the leading young professional congress for medical stu- ▪ The presentations provide specific information about important sections of dents, resident physicians and young hospital physicians. Our event series in six university medical studies, career opportunities as a physician, occupa- university cities provides the perfect opportunity to get to know employers from tion-specific fields and many opportunities for further education. clinics, companies, the health sector and associations and establish valuable con- ▪ Additional workshops provide valuable knowledge and practical tips on topics tacts. such as education and training, the job search and application strategies. The career portal on www.operation-karriere.de offers a job market with vacan- Small group work ensures efficient and intensive discussions on the profes- cies for resident physicians/physicians in training, clinical traineeships, intern sional issues that move young physicians and medical students. positions, scholarships and student jobs. Current topics, interesting information ▪ A large accompanying career fair fills out the scope of Operation Career. Per- and background on the medical career path as well as congress reports are pub- sonnel experts from potential employers are on hand for the first conversa- lished in the four categories of “Medical Studies”, “Resident Physician”, “Applica- tion about your company and to provide insights. tion & Career Start” and “Physician by Profession”. For more information on advertising opportunities on www.operation-karriere.de, please refer to the separate media data on Operation Karriere. Reserve or book your exhibition stand for the following locations and dates: Dates Venue Registration deadline Sa 02.02.2019 Frankfurt/Main (+ MTA next) Campus Westend Johann Wolfgang Goethe University Fr 02.11.2018 Sa 18.05.2019 Bochum (+MTA next) Ruhr University Bochum Fr 15.02.2019 Fr 14.06.2019 Hamburg Universitäty Clinic Hamburg-Eppendorf Fr 15.03.2019 Fr 05.07.2019 München Konferenzzentrum München Fr 05.04.2019 Sa 09.11.2019 Köln KOMED-Konferenzbereich in the MediaPark Fr 09.08.2019 Sa 30.11.2019 Berlin (+MTA next) dbb forum Friedrichstraße Fr 30.08.2019 Sa 07.12.2019 additional site Heidelberg SRH-Hochschule Fr 06.09.2019 We recommend registering your exhibition stand early. Spaces for stands are normally booked up well before the deadline. For more information and detailed exhibitor information, go to www.operation-karriere.de.
CLASSIFIED ADVERTISEMENTS | 19
TYPE AREA:
Price
186 mm wide, 260 mm high;
1 column = 45 mm; 2 columns = 92 mm; 3 columns = 139 mm; 4 columns = 186 mm; Basic price (per mm) for the 45-mm-wide millimeter advert € 13.50
total in millimeters: 1,040 mm
Reduced mm price for adverts in the following categories (b+w, 2/3/4 colours)**
EDITIONS:
Complete editions: Residential establishment offers (only for cities and municipalities) € 12.90
Employed physicians
Outpatient/ward cooperation
PRINT RUN: Associations
368,996 copies Practice Dissolution – Clinical Practice Dissolution – Practices Ab- € 12.80
road – Practice Offices – Practice Advice/Management – Practice
ADVERT DEADLINE: Facilities/Needs – Practice Data Entry
Wednesday at 10 a.m.; please note holiday-related deadline rescheduling
Training and Further Education € 11.90
FINAL DEADLINE FOR RECEIPT OF PROOF PRINTS:
1 working day before the advertisement deadline Calendar entry up to 21 mm, b+w € 180.–
Calendar entry up to 31 mm, b+w € 280.–
Leisure/Marriage/Partnership
Capital market – Real estate market
M ISCELLANEOUS
€ 9.80
Art/Antiques
Courses
Numbered advert service* € 12.–
Travel – Clinics/Resorts/Sanatoriums € 9.60
In addition to the basic price for advertisement texts which are
€ 2,600.– Miscellaneous – University Law € 10.50
mainly an Internet address, we charge a price premium of
Private family adverts (congratulations, anniversaries, obituaries) € 3.95
* no discounts
Ads are placed and calculated according to text content.
** M
inimum size for colour adverts: 30 mm; colour printing from the Europe scale accord-
ing to DIN 16539; colour sequence: black, cyan, magenta, yellowDELIVERY | 20
DIGITAL PRINTING DOCUMENTS
TRANSFER OF DIGITAL DATA COLOR SPACE
Before digital advertisements can be transferred, the advertising management The data should be in the CMYK colour space. Any special colours (to be dis-
must have a corresponding advertisement contract for the advertisements. The cussed with the publisher!) must be correctly named (HKS or Pantone). If you
general advertising deadlines apply. A 1:1 printout or a final colour press proof would like to work in the media-neutral LAB colour space, please pay for a proof
is required to check the advertisement which is been transferred. in order that the print results can be checked in advance. Since the conversion
to CMYK color space requires massive intervention in your data, neither the
TRANSFER OF ADVERTISEMENT publisher nor the printer can guarantee correct color reproduction without ap-
File names must contain the journal name, the edition and the customer names proval for printing of this proof.
Please avoid special characters, spaces and umlauts.
DESIGN
TRANSMISSION BY EMAIL Please do not add any additional texts to your document – they will otherwise
Please always send the data compressed as a ZIP file: be printed. If you would like to send us additional information, simply send it to
Job adverts: stellenanzeigen@aerzteverlag.de us by e-mail. Please generate the PDF without register marks for page propor-
Classified adverts: rubrikanzeigen@aerzteverlag.de tionate advertisements. Please create full-page advertisements that are to be
trimmed with trim marks and bleed.
DATA ARCHIVING
All data are archived. Unmodified repetitions are therefore normally possible. WARRANTY/ADDITIONAL COSTS
However, a data guarantee will not be accepted. Only the data on the data medium can also be exposed. The publisher accepts no
liability for deviations in texts, images and colours. Incorrect exposures on the
DATA FORMATS basis of incomplete or erroneous files, incorrect settings or incomplete infor-
An unseparated PDF file must be delivered. Open data formats (e.g. InDesign mation are still charged. This also applies for additional type or litho work as
QuarkXPress, etc.) should be avoided. At the very least, the file must be print- well as for the creation of incorrect proofs.
able, i.e. all fonts used must be embedded. Halftone images require a resolution
of 300 dpi; line art images a resolution of at least 600 dpi.SCHEDULE | 21
Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline
no. at 10 a.m. target groups at 10 a.m.
1/2 Mo 07.01.2019 Wed 19.12.2018
3 Fri 18.01.2019 Wed 09.01.2019
4 Fri 25.01.2019 Wed 16.01.2019
5 Fri 01.02.2019 Wed 23.01.2019 Focus on Cardiology
6 Fri 08.02.2019 Wed 30.01.2019 Focus on Diabetology
7 Fri 15.02.2019 Wed 06.02.2019 Perspectives of Pneumology & Pneumologists + API 28.01.2019
Allergology I
8 Fri 22.02.2019 Wed 13.02.2019 Focus on Dermatology
9 Fri 01.03.2019 Wed 20.02.2019 Focus on Oncology
10 Fri 08.03.2019 Tue 26.02.2019
11 Fri 15.03.2019 Wed 06.03.2019 Perspectives of Dermatology Dermatologists + API 25.02.2019
12 Fri 22.03.2019 Wed 13.03.2019 Focus on Pneumology
13 Fri 29.03.2019 Wed 20.03.2019 Focus on Diabetology
14 Fri 05.04.2019 Wed 27.03.2019
15 Fri 12.04.2019 Wed 03.04.2019 Perspectives of Cardiology I Cardiologists + API 25.03.2019
16 Fri 19.04.2019 Wed 10.04.2019 Focus on Oncology
17 Fri 26.04.2019 Tue 16.04.2019
18 Fri 03.05.2019 Wed 24.04.2019 Focus on Cardiology
19 Fri 10.05.2019 Tue 30.04.2019 Focus on Neurology
20 Fri 17.05.2019 Wed 08.05.2019 Perspectives of Diabetology I Diabetologists + API 29.04.2019SCHEDULE | 22
Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline
no. at 10 a.m. target groups at 10 a.m.
21 Fri 24.05.2019 Wed 15.05.2019
22 Fri 31.05.2019 Wed 22.05.2019 Focus on Oncology
23/24 Mo 10.06.2019 Tue 28.05.2019 Perspectives of Oncology I Oncologists + API 23.05.2019
25 Fri 21.06.2019 Wed 12.06.2019 Focus on Diabetes
26 Fri 28.06.2019 Tue 18.06.2019
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27/28 Mo 08.07.2019 Wed 26.06.2019 API 13.06.2019
MOC NEWS DGIM (congress review)
Perspectives of Infectiology & Gastroenterologists
29/30 Mo 22.07.2019 Wed 10.07.2019 04.07.2019
Immunology + API
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35/36 Mo 02.09.2019 Wed 21.08.2019 Perspectives of Oncology II Oncologists + API 15.08.2019
37 Fri 13.09.2019 Wed 04.09.2019 Perspectives of Neurology Neurologists + API 29.08.2019
38 Fri 20.09.2019 Wed 11.09.2019 Focus on Pneumology
39 Fri 27.09.2019 Wed 18.09.2019
40 Fri 04.10.2019 Wed 25.09.2019 Perspectives of Cardiologiy II Cardiologists + API 16.09.2019
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42 Fri 18.10.2019 Wed 09.10.2019 Focus on NeurologySCHEDULE AND TERMS AND CONDITIONS | 23
Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline
no. at 10 a.m. target groups at 10 a.m.
43 Fr 25.10.2019 Mi 16.10.2019 Perspectives of Diabetology II Diabetologists + API 07.10.2019
44 Fr 01.11.2019 Mi 23.10.2019
45 Fr 08.11.2019 Di 29.10.2019 Focus on Cardiology
Special Pages MEDICA Practice/clinic
46 Fr 15.11.2019 Mi 06.11.2019 Perspectives of Oncology II Oncologists + API 28.10.2019
47 Fr 22.11.2019 Mi 13.11.2019 Focus on Diabetology
48 Fr 29.11.2019 Mi 20.11.2019 Focus on Oncology
49 Fr 06.12.2019 Mi 27.11.2019 Perspectives of Pneumology & Pneumologists + API 18.11.2019
Allergology II
50 Fr 13.12.2019 Mi 04.12.2019 Focus on Cardiology
51/52 Mo 23.12.2019 Mi 11.12.2019
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19 In
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Hessisches Ärzteblatt
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Online unter: www.laekh.de
2018 Die Zeitschrift der Landesärztekammer Hessen 79. Jahrgang
Deutsches Arzteblatt für Psychologische Psychotherapeuten und Kinder- und Jugendlichenpsychotherapeuten
| Das Magazin des Deutschen Ärzteblattes für Studierende der Medizin I 2018 | |
Deutsches Ärzteblatt 17/2018
Die Zeitschrift der Ärzteschaft Gegründet 1872 medizinstudieren.aerzteblatt.de Die Zeitschrift der Ärzteschaft Gegründet 1872 Ausgabe M 2018
Herzchirurgie
Minimalinvasive Zytostatika
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Fernbehandlung: Aufbruch in die digitale Realität Seite 806 Zertifizierte Fortbildung: Ambulant erworbene Pneumonie beim Erwachsenen Seite 44
Nephrologie
Drei CME-Fortbildungsbeiträge
Zertifizierte Fortbildung: Diagnose und Therapie von Kopfschmerzen Seite 299 Transplantationsmedizin: Rechtssicherheit für die Ärzte schaffen Seite 13
17 www.aerzteblatt.de www.aerzteblatt.de
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www.aerzteblatt.de Ergebnisse in Erfurt ein Auslaufmodell?
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weitere Ergebnisse im Heft dem § 219a und der MWBO der Landtagsfraktionen |
Z FA OUP DIVI
1 I 2019
Offizielles Organ
8. JAHRGANG
Deutscher
2018 Berufsverband
der Hals-Nasen-
67 . Jahrgang Ohrenärzte e. V.
Orthopädische und Unfallchirurgische Praxis
Zeitschrift für Allgemeinmedizin Vereinigung Süddeutscher Orthopäden und Unfallchirurgen e.V. Mitgliederzeitschrift der Deutschen Interdisziplinären Vereinigung für Intensiv- und Notfallmedizin (DIVI)
www.online-divi.de/www.divi.de
German Journal of Family Medicine
THEMENHEFT
Seite 193-240 – 94. Jahrgang www.online-zfa.de Kinderorthopädie,
Hüftschmerz im Kindesalter Kinder-
traumatologie
SEITE 4 2018 | 43. Jahrgang
Zentralvenöse Katheterisierung
Im Fokus
ZFA Zeitschrift für Allgemeinmedizin 5/2018
Mitteilungen
Rückenschmerzen im
der Deutschen Gesellschaft für
Wachstumsalter Hilfskrankenhaus Bonn –
Hypertensiver Notfall vs. Hals-Nasen-Ohren-Heilkunde,
hypertensive Krise Kopf- und Hals-Chirurgie e.V.,
OUP 1/2019 8. JAHRGANG
SEITE 14 zum Glück nie im Einsatz
DIVI 3/2018 9. Jahrgang
Bonn
Alte und neue Virustatika Operative Fraktur-
bei Herpes zoster behandlung bei Kindern Sedierungsfreie Intensivmedizin
ACARIZAX® behandelt die Ursache
unter 3 Jahren
der Hausstaubmilbenallergie.
Fortbildung: SEITE 26 Pflegeforschung praktisch erlebt Dank ACARIZAX® ist eine Therapie für hausstaubmilbeninduzierte
Erektile Dysfunktion ACARIZAX ®: Atemwegsallergien, mit belegter Wirksamkeit für allergische
Rhinitis und allergisches Asthma.1,2 ACARIZAX® lässt einen
Arthroskopie in der GINA 2017
belastenden Ort voller Allergene wieder ein Zuhause werden.
empfiehlt
Patienten mit mentaler Frakturversorgung Intensivmedizinischer Lufttransport erstmals SIT! 3
Beeinträchtigung im Kindesalter von Früh- und reifen Neugeborenen ACARIZAX ®
bei allerg. Rhinitis Willkommen zu Hause
SEITE 35
Dokumentation in der vom PEI ab sofort
auch für Jugendliche
Hausarztpraxis ab 12 Jahren
zugelassen!
Referenzen: 1. Demoly P et al., J Allergy Clin Immunol 2016 Feb;137(2):444-451 2. Virchow et al., JAMA 2016;315(16):1715–1725. 3. Global Initiative for Asthma. Global Strategy for Asthma
Management and Prevention, Main Report 2017. Available from: www.ginasthma.org accessed April 2017.
Dieses Arzneimittel unterliegt einer zusätzlichen Überwachung. Dies ermöglicht eine schnelle Autoimmunerkrankungen, Immundefekten, Immunschwäche, Immunsuppression od. bösartigen
U-3869-D
Organ der Deutschen Gesellschaft für Allgemeinmedizin und Familienmedizin (DEGAM), der Gesellschaft Identifizierung neuer Erkenntnisse über d. Sicherheit. Angehörige v. Gesundheitsberufen sind Tumorerkrankungen mit aktuellem Krankheitswert. Pat. mit akuter schwerer Entzündung in d.
der Hochschullehrer für Allgemeinmedizin (GHA), der Niederösterreichischen Gesellschaft für aufgefordert, jeden Verdachtsfall einer Nebenwirkung zu melden. ACARIZAX® 12 SQ-HDM Lyo-
philisat zum Einnehmen. Zusammensetzung: Standardisierter Allergenextrakt aus Hausstaub-
Mundhöhle od. Wunden im Mund. Nebenwirkungen: (Naso-)Pharyngitis, Bronchitis, Rhinitis,
Sinusitis, Laryngitis, anaphylakt./systemische allergische Reakt., Dysgeusie, Schwindel, (orale)
Allgemein- und Familienmedizin (NÖGAM), dem Österreichischen Institut für Allgemeinmedizin (ÖIfAM),
der Salzburger Gesellschaft für Allgemeinmedizin (SAGAM), der Steirischen Akademie für
Schriftleitung: milben (Dermatophagoides pteronyssinus u. Dermatophagoides farinae). Eine Lyo-Tablette (Lyo-
philisat zum Einnehmen) enth. 12 SQ HDM. Sonst. Bestandteile: Gelatine (aus Fisch gewonnen),
Parästhesie, Juckreiz d. Augen, Ohren, Lippen, Zunge od. im Mund, allergische Konjunktivitis,
Ohren-, Nasen-, Mund- od. Brustraumbeschwerden, Herzklopfen, Rachenirritation, asthmat. Re-
Mannitol, Natriumhydroxid. Anwendung: Bei erwachsenen Pat. (18-65 Jahre), bei denen auf Basis akt., Dysphonie, Dyspnoe, oropharyngealer Schmerz, Pharynx-, Nasen-, Kehlkopf-, Luftröhren-,
Allgemeinmedizin (STAFAM), der Südtiroler Gesellschaft für Allgemeinmedizin (SüGAM), der Tiroler Prof. Dr. Andreas Dietz
MDDÄ901
v. Anamnese u. Nachweis einer Sensibilisierung (Prick-Test u./od. spezifisches IgE) eine Haus- Lippen- od. Mundödem, Nasenverstopfung od. -obstruktion, Pharynxerythem, Rhinorrhö, Nie-
Gesellschaft für Allgemeinmedizin (TGAM) und der Vorarlberger Gesellschaft für Allgemeinmedizin (VGAM) staubmilbenallergie diagnostiziert wurde, wenn mind. eine d. folgenden Bedingungen besteht: sen, Engegefühl im Hals, vergrößerte Mandeln, Bauchschmerzen, Diarrhö, Dysphagie, Dyspep-
Prof. Dr. Dr. Hans-J. Welkoborsky Hausstaubmilbeninduzierte anhaltende mittelschwere bis schwere allergische Rhinitis trotz Ver-
wendung symptomlindernder Medikamente u./od. hausstaubmilbeninduziertes allergisches Ast-
sie, gastroösophageale Refluxerkrankung, Glossodynie, Glossitis, Ulzerationen od. Schmerzen
im Mund, Übelkeit, Blasen an od. Rötung d. Mundschleimhaut, Stomatitis, Zungenschwellung,
Official Journal of the German College of General Practitioners and Family Physicians, the Austrian hma, welches mit inhalat. Kortikosteroiden nicht gut kontrolliert ist u. welches mit milder bis schwe- Erbrechen, Mundtrockenheit, Lippenschmerzen od. -ulzeration, Reizung d. Speiseröhre, Vergrö-
rer allergischer Rhinitis auf Hausstaubmilben assoziiert ist. Bei Jugendl. (12 17 Jahre), bei denen ßerung d. Speicheldrüsen, Hypersalivation, Pruritus, Urtikaria, Erythem, Angioödem, Müdigkeit,
Institute of General Practitioners, the Lower Austrian College of General Practitioners, the Salzburg auf Basis v. Anamnese u. Nachweis einer Sensibilisierung (Prick-Test u./od. spezifisches IgE) eine Unwohlsein, Fremdkörpergefühl (im Rachen). Verschlechterung d. Asthma-Symptome, Blutdruck-
Society of Family Medicine, the Society of Professors of Family Medicine, the Southtyrolean College of ISSN: 0344–9319 Hausstaubmilbenallergie diagnostiziert wurde u. bei denen eine hausstaubmilbeninduzierte an- abfall, hypertensive Krise, eosinophile Ösophagitis. Packungsgrößen: 30 u. 90 Lyo-Tabletten.
haltende mittelschwere bis schwere allergische Rhinitis trotz Verwendung symptomlindernder Verschreibungspflichtig. Stand: April 2017. ALK-Abelló Arzneimittel GmbH, Griegstraße 75
General Practitioners, the Styrian College of General Practitioners, the Tyrolean College of General Medikamente besteht. Gegenanzeigen: Überempfindl. gegen einen d. sonst. Bestandteile. Pat. (Haus 25), 22763 Hamburg. www.alk./de
Practitioners and the Vorarlberg Society of Family Medicine mit einem FEV1 < 70% d. Vorhersagewertes (nach adäquater pharmakologischer Therapie) bei
Beginn d. Behandlung. Pat., d. in den letzten 3 Monaten eine schwere Asthma-Exazerbation hatten.
Bei Pat. mit Asthma, d. eine akute Infekt. d. Respirationstraktes haben, soll d. Beginn d. Behand-
lung verschoben werden, bis d. Infekt. abgeklungen ist. Pat. mit aktiven od. schlecht kontrollierten
This journal is regularly listed in EMBASE/Excerpta Medica, Scopus and CCMED/LIVIVO
Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln This journal is regularly listed
This Journal is regularly listed in CCMED/LIVIVO.
Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln HNO INFORMATIONEN 2/2018 1
Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln
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