MEDIA INFORMATION 2020 - Deutsches Ärzteblatt www.aerzteverlag-media.de - Mediadaten Deutscher Ärzteverlag
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MEDIA INFORMATION 2020 Deutsches Ärzteblatt www.aerzteverlag-media.de
TABLE OF CONTENTS | 2 Contacts | 3 Journal Profile | 4 Circulation and Distribution Analysis | 6 Industry Advertisements | 8 Inserts | 10 Bound Inserts | 11 Special Publications | 12 Supplement: Perspektiven | 18 Online | 20 Delivery | 23 Schedule | 25 Terms and Conditions | 27
CONTACTS | 3
MEDICAL INDUSTRY SALES NON-HEALTH SALES SALES MANAGEMENT ADVERTISING MANAGEMENT
Head of Sales Medicine Publisher’s representative German Medical Journal Medical Head of Customer Center
Eric Henquinet Non-Health Non-Health Michael Heinrich
Phone +49 (0) 6251 8607906 Eric Le Gall Nicole Ohmann Phone +49 (0) 2234 7011-233
Mobile +49 (0) 172 2363754 Phone +49 (0) 2202 9649510 Phone +49 (0) 2234 7011-307 heinrich@aerzteverlag.de
henquinet@aerzteverlag.de Mobile +49 (0) 172 2575333 ohmann@aerzteverlag.de
legall@aerzteverlag.de Industry Advertising Management
Head of Corporate Publishing Perspektiven/ German Medical Journal
Medicine Special publications Perspektiven/
Marek Hetmann Ingrid Schaper Special publications
Phone +49 (0) 2234 7011-318 Phone +49 (0) 2234 7011-393 Sigrid Rumrich
Mobile +49 (0) 174 1504748 schaper@aerzteverlag.de Phone +49 (0) 2234 7011-282
hetmann@aerzteverlag.de rumrich@aerzteverlag.de
Industry Sales PRODUCT MANAGEMENT Advertising Management Online
North Region Nadine Prowaznik Katja Minschke
Miriam Fege Phone +49 (0) 2234 7011-458 Phone +49 (0) 2234 7011-235
Phone +49 (0) 4175 4006499 prowaznik@aerzteverlag.de minschke@aerzteverlag.de
Mobile +49 (0) 172 5792180
fege@aerzteverlag.de (Perspektiven/
Special publications) EDITORIAL DEPARTMENT
Industry Sales Sabine Bosch
South Region Phone +49 (0) 2234 7011-386 Editor-in-Chief
Claudia Soika bosch@aerzteverlag.de Egbert Maibach-Nagel
Phone +49 (0) 89 15907146 Phone +49 (0) 30 246267-0
Alexander Scheffler
Mobile +49 (0) 172 2363730 Fax +49 (0) 30 246267-20
Phone +49 (0) 2234 7011-367
soika@aerzteverlag.de maibach-nagel@aerzteverlag.de
scheffler@aerzteverlag.deJOURNAL PROFILE | 4
BRIEF DESCRIPTION TARGET GROUP
The German Medical Journal is the official publication of the German Medical All employed physicians in the Federal Republic of Germany.
Association (Association of German Chambers of Physicians) and the National We have three editions to reach them:
Association the Statutory Health Insurance Physicians. ▪ Edition A: Practice edition (registered physicians)
It is the one title of medical specialist journal for all physicians working in the ▪ Edition B: Clinic edition (hospital physicians)
Federal Republic of Germany. ▪ Edition C: All other physicians
The aim of the editors is to inform physicians competently and objectively. The For non-employed, retired and other physicians working in other non-medical
editorial content in particular offers: areas there is a different monthly edition M. There are separate media data
▪ current reports on professional, health and social policy available for this.
▪ current, practice-oriented medical education
▪ scientific contributions to medicine PUBLISHING AUTHORITY
▪ notifications from the publisher German Medical Association (Association of German Chambers of Physicians)
▪ current, practical reports on industry and pharmaceutical research and National Association of Statutory Health Insurance Physicians
▪ f urther contributions on management topics from clinics and practices
▪ supplements and special pages on various topics (see publication schedule) PUBLISHER
German Medical Association (Association of German Chambers of Physicians)
The German Medical Journal is by far the most widely read of all the specialist and National Association of Statutory Health Insurance Physicians
medical journals. Its excellent media performance values recommend it as the
leading advertising media for advertising to physicians as a target group. PUBLISHING HOUSE
Each respective edition can be advertised separately or in combination. The jobs Deutscher Ärzteverlag GmbH
and classified adverts section is laid out the same way in each edition. Dieselstraße 2 | 50859 Köln,
By combining it with zm – Zahnärztliche Mitteilungen from the same publisher, Postfach 40 02 54 | 50832 Köln
your advertising can simultaneously reach all employed physicians and dentists
INTERNET ADDRESS (URL)
in Germany.
www.aerzteverlag.de
www.aerzteverlag-media.de
www.aerzteblatt.deJOURNAL PROFILE | 5
VOLUME BOOKBINDING PROCEDURE
Volume 117, 2020 Perfect binding with head lay
PUBLICATION FREQUENCY JOB AND CLASSIFIED ADVERTISEMENT SECTION
weekly Appears uniformly in the editions. The publication of advertisements with a
(double issues in January, June, July, August, and December, total of less than 100 mm takes place exclusively in the classifieds section. This
see publication schedule) also applies to the publication of all advertisements whose contents are similar
to classified adverts.
MEMBERSHIP
LA-MED, IVW, AGOF BANK DETAILS
Deutsche Apotheker- und Ärztebank Köln
FORMAT Account no.: 0 101 107 410, BLZ 300 606 01
207 × 280 mm IBAN DE28 3006 0601 0101 1074 10
BIC DAAEDEDD
TYPE AREA
Editorial advertisements: 173 mm wide; 254 mm high Postbank Köln
Classified adverts: 186 mm wide; 260 mm high Account no.: 19 250 506, BLZ 370 100 50
IBAN DE83 3701 0050 0019 2505 06
BLEED BIC PBNKDEFF
3 mm on each side to be trimmed
TERMS OF PAYMENT
BASIC FONT Payable net immediately upon receipt of invoice
6 point Helvetica Neue. Compressed for classified adverts, only headlines bold
AGENCY COMMISSION
PRINTING PROCESS 10 % of customer’s net
Offset printing (max. 60 lines/cm, for adverts in the classified section
max. 48 lines/cm). VALUE ADDED TAX
There are no separate costs for sending files that can be exposed for offset The legal amount of value added tax is included in all prices.
printing.CIRCULATION AND DISTRIBUTION ANALYSIS | 6
CIRCULATION ANALYSIS
Average number of copies Practice Clinic Print run 2020
(2nd quarter 2019) Edition (A) Edition (B)
Practice edition (A) Registered physicians 130,000 copies
Print run 127,300 190,242
Practice edition (A), GPs/practitioners,
58,000 copies
Actually distributed issues (ADI) 126,109 189,816 API edition internal specialists
Clinic edition (B) Hospital physicians 191,500 copies
Paid circulation 124,463 189,608
Practice/clinic combination Registered + hospital
Circulation sent abroad 8 – 321,500 copies
(A+B) physicians
Subscribed copies 124,453 189,607
General practitioners/
Member portion of circulation 124,022 189,468 API/clinic combination practitioners, internal
249,500 copies
(API+B) specialists, hospital
Retail sales – – physicians
Other sales 10 1 Complete edition (ABC) All employed physicians 378,500 copies
Free copies 1,646 208
Remaining and archive copies 1,191 426
Source: IVW, as of 2nd quarter 2018CIRCULATION AND DISTRIBUTION ANALYSIS | 7
GROWTH OF COVERAGE
Practice edition (A); API edition
90
85 85.2
84.1 84.5 84.8 85
83.6
82.9
80 80.1
81.8
77.1
75
%
71
70
65
60
55 55.1
1 2 3 4 5 6 7 8 9 10 11 12
Number of advertisements
Source: Reader analysis of medical journals, LA-MED 2019; survey of registered general
practitioners and internal specialists (API study 2019)INDUSTRY ADVERTISEMENTS | 8
PRICES AND SIZES – 4 COLOURS (WIDTH × HEIGHT)
1/1 page 1/2 page vertical 1/3 page vertical
173 × 254 mm 84 × 254 mm 55 × 254 mm
Bleed size Bleed size Bleed size
207 × 280 mm 101 × 280 mm 72 × 280 mm
API € 9,730.– 1/2 page horizontal 1/3 page horizontal
A € 12,980.– 173 × 125 mm 173 × 85 mm
B € 10,175.– Bleed size Bleed size
Complete € 19,150.– 207 × 142 mm 207 × 102 mm
API € 5,300.– API € 3,575.–
A € 7,100.– A € 4,740.–
B € 5,725.– B € 3,995.–
Complete € 10,710.– Complete € 7,140.–
Inside front cover or Current
back cover Subject environment
1/1 page
A € 15,580.–
B € 12,200.– A € 14,060.–
Complete € 22,970.– B € 10,800.–
Complete € 20,550.–
Bleed sizes: additional 3 mm bleed margin at the outer edges. Special forms of advertising on request.INDUSTRY ADVERTISEMENTS | 9
MINIMUM SIZE
Basic price per mm (minimum size 100 mm):
Please note the minimum size for advertisements in the editorial section:
Practice edition (A) € 11.00 100 mm.
Clinic edition (B) € 8.80 EDITORIAL ADVERTISING
Complete edition (A+B+C) € 17.00 In principle, editorial advertising requires the consent of the publisher and must
be labelled with the word “advertisement”. Advertisements must be designed so
that they can be clearly differentiated from the text portion of the journal.
Please send a sample at least five working days before the publisher’s closing
date so the contents can be checked.
DISCOUNTS
Editorial and scientific content on pharmaceutical products and medical prod-
ucts can only be published in the special publications of the Deutscher Ärzte
Frequency discount verlag, which are published in the German Medical Journal, such as Themenreihe
Publications of uniform size of at least: aktuell, LEHRE & PRAXIS and practice posters. You can find more information
on page 12.
3 adverts 2%
6 adverts 3% COMBINATION DEUTSCHES ÄRZTEBLATT/ZM – ZAHNÄRZTLICHE MITTEILUNGEN
The combination Deutsches Ärzteblatt/zm – Zahnärztliche Mitteilungen allows
12 adverts 5%
your advertising to reach all employed physicians and dentists in Germany
22 adverts 10 % simultaneously with a circulation of more than 450,000 copies.
36 adverts 15 %
Prices for the C edition on request
44 adverts 20 % See separate media data for M edition prices.INSERTS | 10
PRICES
SIZE
up to 25 g* more than more than
Maximum 195 × 275 mm or folded to that size, no leporello.
25 g; 50 g*
up to 50 g*
INSERT NOTE
fewer than 30,000 copies € 219.– – – A note regarding the insert will be included in the advertising section free of
charge.
up to fewer than 59,000 copies € 199.– – –
ATTACHED PRODUCT SAMPLES
up to fewer than 80,000 copies € 179.– € 189.– –
Prices on request with the submission of a final sample.
Prices on
up to fewer than 100,000 copies € 159.– € 169.–
request
up to fewer than 175,000 copies € 148.– € 159.–
up to fewer than 400,000 copies € 138.– € 148.–
400,000 copies or more** € 128.– € 138.–
Postcard*** € 55.– –
* Price per thousand
** Combination of Deutsches Ärzteblatt complete edition + M edition
Price for the manufacture of inserts by the publisher on request
Competitive exclusion can not be guaranteed. We retain the right of multiple allocation. INFORMATION ON INSERTS:
*** In conjunction with a 1/1 ad page ▪ Required circulation
▪ E dition A: 130,000 copies; Edition B: 191,500 copies;
Minimum order is 20,000 copies. Current circulation figures available on request. Complete Edition: 378,500 copies. An additional 2 % subsidy each
Rates for inserts heavier than 50 g on request following submission of a sample. ▪ Submission of a final sample is required for the order to be accepted and
Rates are per thousand and cover mechanical insertion and postal charges for excess
confirmed by the publisher.
weight.
With multi-page loose inserts, the closed side will always be placed parallel to the spine
▪ Attached advertisements are only possible with prior consultation.
of the magazine.
▪ Inserts are not discounted.
▪ Inserts must be designed so that they can be clearly differentiated from the
text portion of the journal.BOUND INSERTS | 11
PRICES
TECHNICAL INFORMATION
Editions: Practice edition Clinic Complete edition
Prices apply for all bound inserts that can be processed without additional time
(A) edition (B) (ABC)
required (by machine): Double-sided insert (one sheet) without attached or
double-sided, affixed reply card or samples of products.
€ 169.– € 149.– € 114.– Bound inserts that cannot be processed by machine or that are printed on any
price per tsd
material other than paper can only be accepted once the publisher receives
Prices for 4, 6 or 8 page bound inserts on request.
prior approval from the post office. When designing the bound inserts, please
For bound inserts with an editorial design, please note our specifications on paperweight
on p. 9: Minimum weight of bound inserts 90 g/m2. Prices for paper weight of more than
ensure that none of the fonts or images cross folds that would be disturbed by
115 g/m2 on request. the milling of the bleed margin. A milling zone of 3.5 mm in the binding must be
taken into account.
SIZES
1 sheet = (2 pages) untrimmed, 213.5 × 286 mm
TRIMMING DIAGRAM
Fold (binding)
3 mm
INFORMATION ON BOUND INSERTS: 4 pages
▪ Required circulation
trimmed
286 mm
280 mm
▪ A edition: 130,000 copies; B edition: 191,500 copies;
▪ Complete edition: 378,500 copies. An additional 2 % subsidy each 213,5 mm 207 mm
▪ Submission of a final sample is required for the order to be accepted and con- untrimmed trimmed
firmed by the publisher. milling edge
▪ Attached advertisements are only possible with prior consultation. 3.5 mm each
▪ Bound inserts are not discounted. 3 mm
▪ Bound inserts must be designed so that they can be clearly differentiated 427 mm
from the text portion of the journal.. untrimmedSPECIALPUBLICATIONS | 12
TOPIC SERIES IN THE DEUTSCHER ÄRZTEBLATT STUDIES NOW
The THEMENREIHE (Topic Series) of the Deutscher Ärzteverlag offers you the ▪ Summary/editing/presentationofstudies,meta-analyses,etc.
opportunity to place your specialist information as an insert or a attached insert ▪ Asummaryofthemostimportantinformation,alsocommentedon,on
in a highly valuable editorial environment. request:Studydesign,developmentofthestudy,results,adverseeffects,
summary
CONGRESSES NOW
▪ Editorialreportingoncongresses/symposia/otherevents
▪ Possiblesupportwithinterviewswithspeakersoropinionmakers
▪ Reportsmadeavailabletoalldesiredphysiciangroups
CASES NOW
▪ Presentationofoneormorecases/casehistoriesincludingtreatment,etc.
▪ Includingcommentsonrequest
PREVENTION NOW
▪ resentationofimportanttopicsrelatingtoprevention,diagnosisandpre-
P
Insert (2 or more pages) Attached insert (4 or more pages)
vention
▪ Presentationofstudiesandinterviews
Scope: from 2 to 12 pages (attached insert possible with 4 or 6 pages) ▪ Structuredoverviewofcurrentpreventivemeasures,suchasvaccinations,
Circulation as an insert/attached insert in the German Medical Journal and dis-
etc.
tribution by the sales force
Implementationtime:approx.1.5months;costsstartingat€9,900 MANAGEMENT NOW
Presentation of important questions on
▪ Management
You can choose from the following options: ▪ Integratedcare
▪ Networks
TREATMENT NOW ▪ Specialistpractices
▪ Overviewofaparticularindication ▪ Costs/benefitsofsurgicalservices
▪ Structuredandpractice-orientedpresentation/comparison/discussionofone ▪ Specialisttraining/MedicalManagementstudyprogramme
or more treatment optionsSPECIALPUBLICATIONS | 13
TEACHING & PRACTICE PRACTICE POSTERS
Thepublisher-ledandquotablespecialpublicationTEACHING& The ideal publication for doctor and patient communication. In
PRACTICE offers you a wide range of communication opportuni- theinnersection,thedoctorreceives2–3pagesoftechnicalin-
ties. Your information will be published as high-level scientific formation. The poster image is on the back for discussion with
research as a supplement in the German Medical Journal. In this the patient.
publication,youropinionleadersaretheauthors/publisher. Implementation time: approx. 2 months
Implementation time: approx. 4–5 months Price: starting at approx. € 11,000
Price: starting at approx. € 20,000
EXPERT ROUNDTABLE
TEACHING & PRACTICE COMPACT Experts from clinics and practices report on and discuss the topics you request
WiththeextensionoftheLEHRE&PRAXISwithaCMEquestion- atourpublishinghouse.Theresultsarethenpreparedasaspecialpublication,
naire,youprovideyourtargetgroupwithacertifiedtrainingtool and the German Medical Journal transports them to your target group.
with up to 3 CME points. The questions are answered online and Price on request
sent electronically to the relevant medical association. The train-
ing unit is active for 12 months.
Implementation time: approx. 6 months
Price: starting at approx. € 20,000 VIDEO INTERVIEWS/WEBCASTS
Video interviews and webcasts are the ideal complement to your on-site events.
Thevideointerviewwithyourkeyopinionleaderwillbundlekeyissues,results
and measures on your topic.
TEACHING & PRACTICE CASE HISTORIES Asafurtheroption,theDeutscheÄrzteverlagprovidesyouwiththerecording
Bypresentingrealcasestudies,thepublisher-managedspecial of the lectures as webcasts.
publicationTEACHING&PRACTICECaseHistoriesprovidesa Implementation time: approx. 3 weeks
practical overview for the diagnosis and treatment of certain dis- Price on request
ease pathologies seen in the clinic and practice. Publish interest-
ing cases as a supplement or attached insert in the German Medi-
cal Journal and have them distributed by your sales force.
Implementation time: approx. 4–5 months
Price: starting at approx. € 20,000SPECIALPUBLICATIONS | 14 PATIENT INFO COMPACT BLUE HAND INFORMATION With the patient Info compact you have the possibility to trans- OFFICIALLY APPROVED TRAINING MATERIAL – mit your relevant patient information directly to the attend- PUBLISHED IN THE GERMAN MEDICAL JOURNAL ing physician via the German Medical Journal. The doctor re- With the Blue Hand Information you have the possibility of ceives one copy for viewing and can order 50 free copies for his distributing “officially approved training material“ to medical practice from Deutscher Ärzteverlag. A 4-page THEME SERIES circles via the German Medical Journal. With the high reach of serves as a basic publication or carrier medium for the glued-on the German Medical Journal you can reach all professional doc- booklet (format: 10.5 × 14.8 cm). The booklet can contain a min- tors,sothatyoucancomplywiththeinformationobligationim- imum of 12 to a maximum of 20 pages. posed by the authorities. Implementation time: approx. 4–5 months Format and size on request. Price on request. Price on request.
SPECIALPUBLICATIONS | 15
Layout Topic series TEACHING&PRACTICE Practice posters Topic series as atta-
Target group as an insert (API and (API and specialist (API and specialist ched insert (API and
Insert/attached insert specialist selection) selection) selection) specialist selection)
Scope (pages)
Print run
Scope: Scope: Scope: Scope:
2/4/6/8/12 12/16/20/24 2/4 4/6
API(58,000) ü ü ü
API+anaesthesiologists(76,750) ü ü ü
API+dermatologists(63,600) ü ü ü
API+diabetologists(59,100) ü ü ü
API+gastroenterologists(60,300) ü ü ü
API+gynecologists(74,000) ü ü ü
API+ENT(63,200) ü ü ü
API+cardiologists(61,600) ü ü ü
API+nephrologists(58,800) ü ü ü
API+neurologists(68,650) ü ü ü
API+oncologists(61,600) ü ü ü
API+ophthalmologists(64,700) ü ü ü
API+orthopaedists(71,450) ü ü ü SPECIAL PUBLICATIONS | 16
Layout Topic series TEACHING & PRACTICE Practice posters Topic series as atta-
Target group as an insert (API and (API and specialist (API and specialist ched insert (API and
Insert/attached insert specialist selection) selection) selection) specialist selection)
Scope (pages)
Print run
Scope: Scope: Scope: Scope:
2/4/6/8/12 12/16/20/24 2/4 4/6
API + paediatricians (70,050) ü ü ü
API + pathologists (59,200) ü ü ü
API + pneumologists (59,300) ü ü ü
API + psychiatrists and child psychiatrists (67,000) ü ü ü
API + radiologists (64,900) ü ü ü
API + rheumatologists (58,650) ü ü ü
API + urologists (63,900) ü ü ü
Anaesthesiologists (18,750) ü ü ü ü
Dermatologists (5,600) ü ü ü ü
Diabetologists (9,050) ü ü ü ü
Gastroenterologists (3,600) ü ü ü ü
Gynecologists (16,000) ü ü ü ü
ENT (5,200) ü ü ü üSPECIAL PUBLICATIONS | 17
Layout Topic series TEACHING & PRACTICE Practice posters Topic series as atta-
Target group as an insert (API and (API and specialist (API and specialist ched insert (API and
Insert/attached insert specialist selection) selection) selection) specialist selection)
Scope (pages)
Print run
Scope: Scope: Scope: Scope:
2/4/6/8/12 12/16/20/24 2/4 4/6
Cardiologists (5,900) ü ü ü ü
Nephrologists (1,900) ü ü ü ü
Neurologists (10,650) ü ü ü ü
Oncologists (7,200) ü ü ü ü
Ophthalmologists (6,700) ü ü ü ü
Orthopaedists (13,450) ü ü ü ü
Paediatricians (12,050) ü ü ü ü
Pathologists (1,200) ü ü ü ü
Pneumologists (2,500) ü ü ü ü
Psychiatrists and child psychiatrists (9.000) ü ü ü ü
Radiologists (6,900) ü ü ü ü
Rheumatologists (1,350) ü ü ü ü
Urologists (5,900) ü ü ü üSUPPLEMENT:PERSPEKTIVEN | 18
BRIEF DESCRIPTION ONLINE VERSION
The supplement series of the German Medical Journal “Perspektiven” deals with The individual editions are available at www.aerzteblatt.de/perspektiven
currenttopicsinthefollowingfields:Dermatology,Diabetology,Infectiology&Im-
munology,Cardiology,Neurology,OncologyaswellasPneumology&Allergology.
WiththesecompactoverviewsasaninsertintheGermanMedicalJournal,special-
istsandgeneralpractitionersreceiveadifferentiatedandscientificcompendium
withdirectreferencetoeverydaypractice.Inaddition,therespectiveissuesare 19 In
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usually published in chronological context to the relevant trade congresses.
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|
Deutsches Ärzteblatt 17/2018
Die Zeitschrift der Ärzteschaft Gegründet 1872
SIZE
200mmwide,275mmhigh
PREFERRED PLACEMENTS
Coverpages:€7,910
Fernbehandlung: Aufbruch in die digitale Realität Seite 806
Zertifizierte Fortbildung: Diagnose und Therapie von Kopfschmerzen Seite 299
Advert sizes and prices (4 colours) 17 www.aerzteblatt.de
1/1 page 200 × 275 mm* €6,590
93 × 275 mm*/
1/2 page €3,860
200 × 136 mm*
* Bleedsizes:additional3mmbleedoneachpagetobetrimmed
SPECIAL ADVERTISING FORMATS
Gatefolder: Inside cover with inner flap
1/1 page 4 colours
Size: 97 × 275 mm
+ 3 mm margin each page to be cut
Flap: 1/2page,4colours,double-sided
Size: 95 × 275 mm
+ 3 mm margin each page to be cut
Prices on requestSupplement: Perspektiven | 19
THE SUPPLEMENT SERIES IN THE GERMAN MEDICAL JOURNAL
Edition Event Target group Print run* Publication Advertisement Printing docu-
date deadline ment deadline
Diabetes Congress of the German Diabetes Society
Diabetologists + API 59,100 15.05.2020 24.04.2020 29.04.2020
Diabetology (20–23 May 2020, Berlin)
(2 issues) Autumn Diabetes/Annual Conference of the German
Diabetologists + API 59,100 30.10.2020 12.10.2020 15.10.2020
Adipositas Society (6–7 Nov 2020, Hannover)
27th Training week for practical dermatology and
Dermatology Dermatologists + API 63,600 12.06.2020 18.05.2020 21.05.2020
venereology (7–11 July 2020, Munich)
Infectiology &
– Gastroenterologists + API 60,300 11.09.2020 24.08.2020 27.08.2020
Immunology
Spring Conference of the German Cardiac Society
Cardiology Cardiologists + API 61,600 10.04.2020 23.03.2020 26.03.2020
(15–18 April 2020, Mannheim)
(2 issues)
DGK Heart Days 2020 (8–10 Oct 2020, Berlin) Cardiologists + API 61,600 09.10.2020 21.09.2020 24.09.2020
Neurology – Neurologists + API 68,650 06.07.2020 12.06.2020 17.06.2020
– Oncologists + API 61,600 13.03.2020 21.02.2020 26.02.2020
Annual Conference of the German, Austrian and
Oncology
Swiss Societies of Hematology and Medical Oncology Oncologists + API 61,600 17.08.2020 24.07.2020 29.07.2020
(3 issues)
(9–12 Oct 2020, Berlin)
– Oncologists + API 61,600 20.11.2020 02.11.2020 05.11.2020
Pneumology 61st Congress of the German Society of Pneumology
Pneumologists + API 59,300 14.02.2020 27.01.2020 30.01.2020
and Allergol and Respiratory Medicine (25–28 March 2020, Leipzig)
ogy (2 issues) – Pneumologists + API 59,300 11.12.2020 23.11.2020 26.11.2020
* if necessary, plus congress expensesONLINE | 20
BRIEF DESCRIPTION (WWW.AERZTEBLATT.DE) HITS ON AERZTEBLATT.DE
of which smartphone apps
8,428,345pageimpressions 773,988pageimpressions
4,635,617visits 99,019visits
2,460,000uniqueusers(AGOF08/2018)
July 2019
ONLINE ADVERTISEMENT COMPLIANT TO HWG(GERMANDRUGADVERTISINGACT)
HWGcompliantbannerdeliveryforprescriptiondrugs(HWG§10)ispossibleon
request – on www.aerzteblatt.de as well as in the newsletters
CATEGORIES
Home,OnlinetrainingCME,Archive
News,Topics,Politics,Medicine,DÄplus
YOUR CONTACT FOR ONLINE ADVERTISING
The responsive Internet offer of the German Medical Journal is aimed at all Non-Health Health
doctors. It supplements the contents of the title and expands them by numerous Business Advertising GmbH Deutsches Ärzteblatt
offersintheareasofinformationandservice.Theportaloffersdailynews,the Tersteegenstraße 30 Sales Management
possibilityofthecertifiedonlinefurthereducationCME,discussionforums, 40474 Düsseldorf Nicole Ohmann
blogs,anonlinearchiveofalleditorialcontributionssince1973aswellasa Phone +49 (0) 211 179347-50 Phone +49 (0) 2234 7011-307
current job market with targeted search functions and application possibilities. werbung@businessad.de ohmann@aerzteverlag.de
Inadditiontotheresponsivewebsite,afreeiPhoneorAndroidappwithare-
duced content offer is provided for aerzteblatt.de in order to be able to retrieve
relevant information quickly and purposefully on the move.
Inaddition,theGermanMedicalJournaloffersvariousnewslettersthatprovide
informationbye-mailaboutthelatestnewsfromthecategoriespolitics,med-
icine,themedicalprofession,universities,abroadandnewsfromtheInternet
offering of the German Medical Journal.ONLINE | 21
DISPLAY ADVERTISING
Banner format Desktop Tablet/ Smartphone Price classified booking Price website rotation (RoS)
Superbanner 728 × 90 px 300 × 150 px € 95.–TKP € 75.–TKP
max. file size 50 KB max. file size 50 kb
Skyscraper 120 × 600 or 160 × 600 px 300 × 150 px € 95.–TKP € 75.–TKP
max. file size 50 K max. file size 50 kb
Medium Rectangle 300 × 250 px 300 × 150 px € 125.– TKP € 90.–TKP
max. file size 50 KB max. file size 50 kb
Halfpage Ad 300 × 600 px 300 × 150 px € 140.– TKP € 110.– TKP
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Wallpaper 728 × 90 px/ 300 × 150 px € 140.– TKP € 110.– TKP
120×600pxor120×600px, max. file size 50 kb
max. file size 40 KB per file
Billboard 775 – 920×250px 300 × 150 px € 140.– TKP € 110.– TKP
max. file size 80 KB max. file size 50 kb
HWG-compliant banner delivery possible on request.
Formats:HTML,GIF,JPG,PNG
Abannercampaignisalwaysnamedafteritsmainformat(bannerformatondesktop)andincludesalternativeformatsforplayoutonmobiledevices(tabletandsmartphone).Therefore,
the delivery of additional advertising media with their respective technical specifications for tablet and smartphone is required. The number of ad impressions booked refers to the entire
campaign.ONLINE | 22
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Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline
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1/2 Mo 06.01.2020 Wed 18.12.2019
3 Fri 17.01.2020 Wed 08.01.2020
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Issue Date of publication Advertisement deadline Supplements and special topics In the editions/physician Advertisement deadline
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44 Fri 30.10.2020 Wed 21.10.2020 Perspectives of Diabetology 2 Diabetologists + API 12.10.2020SCHEDULE/TERMS AND CONDITIONS | 27
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