ADVERTISING PLANNING GUIDE 2018 - Integrated Marketing Solutions for the Wine & Grape Industry - Wines & Vines
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2018
ADVERTISING
PLANNING
GUIDE
Integrated Marketing Solutions
for the Wine & Grape Industry
Wines & Vines • 65 Mitchell Blvd., Suite A, San Rafael, CA 94903 • P (866) 453-9701 F (415) 453-2517 • www.winesandvines.com 070918
2
2018 PLANNING GUIDE PRODUCTS & REACH
Products
3-5 6 MAGAZINE
Wines & Vines Magazine Directory/Buyer’s Guide
Wines & Vines The single best
3 Editorial Calendar
JANUARY 2017
reaches industry source for industry
WINESANDVINES.COM
METRICS
The Flash Report Complete flash data is available
at winesandvines.com/flash
EQUIPPED FOR
Flash Sales Offers Climb Higher in November
T FLASH SITES COMPARED FOR NOVEMBER
he total number of offers for domestic
wines in November was 4% higher than
a year ago, bringing to an end a two- Number of Average Flash Average
Flash Reseller Domestic Offers Price (750ml) Discount Pageviews*
month trend of slightly lower offer totals. Flash
websites made a total of 576 offers and were Cinderella Wine 13 $40.17 28% 35,000
4 Editorial Team & Coverage
Invino 67 $25.39 40% 234,000
decision-makers buyers to make pur-
led by Last Call Wines, which had 113. Wired
for Wine, which averages 35 offers per month
Last Bottle Wines 22 $25.36 40% 258,000
THE FUTURE
held a special event that resulted in 106 offers
for domestic wine and also helped drive the Last Call Wines 113 $22.26 48% 9,000
monthly total higher. Lot18 42 $19.75 34% 654,000
In 2012 and 2013, the total number of offers
The Wine Spies 35 $27.20 32% 43,000
in November and December were higher than
in previous months of those years. December Wine Woot 53 $18.48 45% 854,000
2013’s total of 722 offers was the highest of that Wines Til Sold Out 55 $21.72 50% 862,000
year and has been unsurpassed in 2014. During
WineShopper 23 $18.42 41% 68,000
the past 12 months ending in November 2014,
the total offers per month also spiked in May Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, November 2014
(610 offers), August (601) and November
(578). Each of these month’s totals were either By wine type, the breakdown of offers has varietal wines. In the “all other” category Sau-
100 offers higher than the 12-month average of stayed relatively the same since Wines Vines vignon Blanc accounted for 112 of the 664 offers
500 or close to that level. A higher number of Analytics first started tracking flash offers. Cab- followed by Petite Sirah’s 77. While white Zin-
offers by Invino pushed the total higher in three ernet Sauvignon is the most popular followed by fandel may still account for a sizeable share of
through our chasing decisions.
of those months. In November, Invino had just Pinot Noir. Chardonnay and red blends have off-premise retail shelves, flash sites made only
INSIGHTS FOR YOUR WINERY IN 2017
67 offers, and the higher total can be attributed occasionally switched the third place position but one offer for the wine type in the past 12 months.
to Wired for Wine and Last Call Wines. always remain well ahead of Zinfandel and other —Andrew Adams
TOTAL FLASH OFFERS BY MONTH TOTAL DOMESTIC FLASH OFFERS BY VARIETAL
800 1,500
1,481
700 1,200
1,203
2014
600 900
818
764
600 664
5 Circulation
500
491
300
400 298
emphasis on With comprehensive
200 193
0
300 Cabernet Pinot Char- Red Zin- Sauvignon Syrah Merlot All
Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Sauvignon Noir donnay Blends fandel Blanc Others
Source: Wines Vines Analytics, winesandvines.com/flash Source: Wines Vines Analytics, winesandvines.com/flash 20 leading Flash sites, 12 months ending Nov. 2014
FLASH DISCOUNTS FOR A SAMPLE OF PACIFIC NORTHWEST WINES OFFERED IN NOVEMBER
Winery Flash Winery Size
Discount Winery/Brand Region State Varietal Vintage Retail Price in Cases Flash Site
18% Long Shadows Vintners Columbia Valley WA Merlot 2012 $62.99 $51.65 30,000 Underground Cellar
38% Northstar Columbia Valley WA Merlot 2009 $40.00 $24.99 30,000 WineShopper
40% Eyrie Vineyards Willamette Valley OR Pinot Gris 2012 $49.99 $29.99 10,000 Last Call Wines
40% Sokol Blosser Winery Dundee Hills OR Pinot Noir 2012 $53.75 $32.50 70,000 Rue La La
Goose Ridge Estate
boutique wine- profiles and informa-
44% Vineyard and Winery Columbia Valley WA Merlot 2008 $36.00 $20.00 300,000 Wine Woot
50% Naked Winery Rogue Valley OR Muscat 2013 $30.00 $15.00 19,000 Wine Woot
58% Emerson Vineyards Willamette Valley OR Pinot Noir 2010 $39.99 $16.99 3,500 Last Call Wines
64% Precept Wine Brands/Primarius Willamette Valley WA Pinot Noir 2012 $50.00 $17.99 680,000 Wines Til Sold Out
14 WINES& VINES January 2015
DIRECTORY
Unified Wine & Grape Symposium Issue
making, industry tion for all sectors of
metrics, technical, peer-reviewed articles and the industry, we put
wine regions throughout North America. buyers and sellers 6 Annual Directory/
together to create proven results. In print and
Buyer’s Guide
online.
WEBSITE
winesandvines.com
7 winesandvinesbuyersguide.com
8
Daily news, The Open 7 Online Ads—
features, Wine Marketplace is winesandvines.com
Industry Metrics, designed for
The Flash Sales buyers to 8 Online Ads—Buyer’s Guide
Report, in-depth pinpoint exact
articles, events suppliers and MARKETING
calendar and the services they
MOG blog. need. 9 Industry Data Services
10 eNewsletters
9 10
Industry Data Services Winery Product News RATES & GENERAL INFO
Web-based New product releases feature the
marketing tools latest technology developments 11 Space Rates—Magazine
to search and and news from industry suppli-
& Directory
download data ers. Emailed to more than
and reports. 15,000 winery and grower con- 12 Ad Specs & General
Available tacts twice per month and deliv-
subscriptions to ered to magazine subscribers. Information
databases include Wineries, Growers, Brewers and
the Distributor Market Service.
13 Contract, Insertion Order
& Billing
10
Tasting Room Focus Newsletter practicalwinerylibrary.com Event/Seminar Sponsorships
Highly targeted delivery to DtC Users can search Wines & Vines
decision-makers. Supplier the archives of hosts two con-
showcase provides opportuni- Practical Winery ferences per
ties to promote products and & Vineyard and year, covering
services relevant to DtC activity/ read the timeless trends in
channels. Delivered monthly educational Packaging and
through email newsletter. content. Oak. We also
sponsor and participate in more than 50 key
industry events and seminars annually.
Social Media Networks—Your brand and messaging can be promoted through product news, articles, headlines and
events circulated throughout Wines & Vines’ social networks on Twitter and Facebook.
(866) 453-9701 • www.winesandvines.com 070918
3
2018 PLANNING GUIDE MAGAZINE EDITORIAL CALENDAR
JANUARY FEBRUARY MARCH APRIL
Theme of Unified Wine & Grape Barrels Vineyard Equipment/ Harvest Winery
Issue Symposium Technology Equipment & Oak Alts
Featured •Construction •Winery Equipment •Packaging •Yeasts
Editorial •Packaging •Nurseries •Bottles •Tanks / Alternative Vessels
•Tasting Rooms •Smart Viticulture •Compliance
•Winery Equipment
Bonus •Unified •Oregon Wine Industry •WiVi Central Coast (CA) •Rhone Rangers (CA)
Distribution Symposium (CA) Symposium (OR) •Eastern Winery Exposition •W&V OAK (CA)
•Zinfandel Advocates •TWGGA (TX) (NY)
& Producers (CA)
Product Capsules Micro-oxygenation systems New barrels, toasts and types New oak barrel alternative
Focus products
Ad Close/ November 27 December 29 January 26 February 23
Due Date
MAY JUNE JULY AUGUST
Theme of Packaging Pre-Harvest Technology Closures
Issue
Featured •Vineyard Equipment •Lab Equipment •Barrels •Package Design Awards
Editorial •Tasting Rooms •Fermentation Supplies •Software •Capsules •Corks
•Labels •Crush Equipment •Winery Equipment/Filtration •Alternative Closures
•Smart Viticulture •ASEV Preview & Schedules •Tanks •Smart Viticulture
•W&V OAK Conference
Summary & Highlights
Bonus •Vineyard Economics Sem. (CA) •ASEV Annual Meeting (CA) •ASEV-ES (NY) •Family Winemakers
Distribution •Direct 2018 (CA) •American Assoc. of Wine •BC Enology & Viticulture of California (CA)
•USA Trade Tasting (NY) Economists (WA) Conference (BC) •W&V PACK (CA)
Product Cap management tools Clones and vines for planting Glass washers Natural corks QC tested
Focus
Ad Close/ March 26 April 27 May 25 June 29
Due Date
SEPTEMBER OCTOBER NOVEMBER DECEMBER
Theme of Distributors Bottles & Labels Equipment, Supplies Unified Sessions
Issue & Services Preview
Featured •Distribution •Barrels •Packaging •Best of 2018
Editorial •Wine Industry Finance •Bottles •New Product Listings •Vineyard Equipment
•Real Estate •Package Design •Winery Equipment •Barrels
•Winery Equipment/ •Winery Equipment •Smart Viticulture
Filtration •W&V PACK Conference
Summary & Highlights
Bonus •Wine Industry Financial •VITEFF (France) •Rootstock (CA) •Unified Symposium (CA)
Distribution Symposium (CA) •Pinot on the River (CA) •United SE Grape & Wine •Zinfandel Advocates
•winejobs.com Summit (CA) Symposium (NC) & Producers (CA)
Product Forklifts New bottles Cellar drains and flooring Basket presses
Focus
Ad Close/ July 27 August 24 September 28 October 26
Due Date
(866) 453-9701 • www.winesandvines.com Issue themes, editorial topics and bonus distribution subject to change. 070918
4
2018 PLANNING GUIDE EDITORIAL TEAM AND COVERAGE
“I don’t normally have time to read through some of the
publications we receive because my day is consumed WINES & VINES
by operations/financial/management issues, but W&V is MAGAZINE:
absolutely full of useful information! I’m keeping it at ABSOLUTELY
my desk to refer to.” USEFUL
INFORMATION
—Julie Grieb, Co-owner and general manager
Treveri Cellars, Wapato, Wash.
JIM GORDON ANDREW ADAMS
Editor at Large Editor
CONTENT
JANUARY 2017
As the most established and trusted wine trade WINESANDVINES.COM
publication, Wines & Vines has always been the
leader in providing in-depth, comprehensive
EQUIPPED FOR
coverage for the entire wine and grape industry. THE FUTURE
INSIGHTS FOR YOUR WINERY IN 2017
Wines & Vines is a brand relied upon by its
readers to help them stay on top of the industry
and ahead of their competitors.
STACY BRISCOE LINDA JONES MCKEE Wines & Vines is well balanced to serve the
Unified Wine & Grape Symposium Issue
Staff Writer Wine East Editor entire industry and reach key industry
decision-makers through our emphasis on
boutique winemaking and wine regions
throughout North America. Wine Industry
COVERAGE INCLUDES
Metrics provides leading data analysis on the
economic direction of the industry.
•W
inemaking and grapegrowing
techniques and innovations
PRACTICAL WINERY & VINEYARD
•C
omprehensive coverage of the
In the tradition of professional journals in fields booming boutique winery industry
DON NEEL PETER MITHAM as diverse as medicine, law and engineering,
•C
omplete regional news and features
PWV Editor Northwest Correspondent Practical Winery & Vineyard offers in-depth
on wine regions throughout North
editorial content within Wines & Vines that
America
follows the grapegrowing/winemaking year.
•S
ales and marketing trends and
Editor Don Neel leads a respected group of
techniques
industry writers and has contacts among the
most vital peer reviewers. Winemakers review •M
arket research and leading indicator
the winemaking and production content, and data for wineries and suppliers
vineyard managers review the vineyard content
•P
ractical Winery & Vineyard provides
prior to publication, to ensure we have
highly technical, in-depth and peer-
GLENN McGOURTY provided relevant, accurate reports of the
ANDY STARR reviewed articles for winemakers and
Grapegrowing Columnist practices they most want to see.
Winemaking Columnist growers.
WINE EAST SECTION
Editor Linda Jones McKee and her team of
experienced contributors report on all aspects
of the eastern North American wine industry.
In identifying that industry members in each
region have their own challenges and need
their own solutions, we present stories about
winemaking, grapegrowing and marketing
CLIFF OHMART, Ph.D.
trends that are especially relevant to the
Grapegrowing Columnist
eastern region of North America.
(866) 453-9701 • www.winesandvines.com 070918
5
2018 PLANNING GUIDE INTEGRATEDCIRCULATION
MAGAZINE MARKETING SOLUTIONS
Circulation Overview
PRINT CIRCULATION by geographic region
No wine trade publication
EAST NO. has higher circulation
CENTRAL
PACIFIC WEST NO. 6%
NEW
ENGLAND
than Wines & Vines.
CENTRAL
62% 2%
3% Wines & Vines Total Circulation
MIDDLE
ATLANTIC 12 Issues per year
MOUNTAIN 8%
3%
Paid or requested
11,308
print/digital
SOUTH
ATLANTIC
5% 2,503 Bonus/shows
WEST SO.
CENTRAL
EAST 13,811 Total circulation
5%
International 5% SO.
CENTRAL
1%
Wines & Vines now has the largest circulation of any
wine trade publication.
• Monthly circulation to paid and qualified subscribers
• Circulated at key industry events and conferences
• Print AND digital readership for each ad you place
• Wines & Vines reaches all of the largest wineries >500,000 cases
•8
7% of Wines & Vines readers are at wineries
6
2018 PLANNING GUIDE ANNUAL DIRECTORY/BUYER’S GUIDE
Published each year, the Wines & Vines Annual
Directory/Buyer’s Guide is the industry standard for pro-
viding comprehensive information (over 40,000 industry
listings) for the entire North American wine industry.
This impressive guide includes the following:
ADVERTISING
1 BUYER’S GUIDE—
(Available in print and
online) Listings of leading indus-
3 GROWERS—Section
featuring wine grape growers
with contact information, top
The Wines & Vines Annual Directory/Buyer’s Guide is the most
reliable where-to-find-it index in the wine industry. It’s the place
try Equipment Suppliers and varietals, acres planted and viti- where purchasing decisions are made. Here’s why companies like
Service Providers. This section cultural areas. yours use the Annual Directory/Buyer’s Guide to reach their cus-
provides expansive category list- tomers and prospects:
ings, enabling you to find—with
ease and precision—exactly the
product or service you are looking
4 DIRECT SHIPPING—
Direct shipping compliance,
outlining required licenses, taxes,
MULTIPLE COMPANY LISTINGS IN PRINT AND
ONLINE—By advertising, your company will receive free listings in
for. This section is a compilation distributor relationships, state our print and online Directory/Buyer’s Guide in multiple categories.
of the most reliable and trusted laws and regulations on wine
POWER OF PRINT AND ONLINE ADVERTISING—Your
supplier companies in the indus- shipping.
advertisement can be placed both in print and online—and posi-
try, and is where wine industry
tioned with your company listings—to maximize the delivery of your
decision makers turn to make
purchasing decisions. 5 DISTRIBUTORS—An
exhaustive list of more than
1,000 distributors by state.
products and services to potential customers.
MASSIVE RESOURCE—With nearly 800 pages and over
2 WINERIES—(Available in
print and online) Winery
40,000 winery, distributor, association, supplier, product and ser-
vice listings, virtually everything in the industry is listed in—and
listings in the United States,
Canada and Mexico, giving you
complete information on over
6 ESSENTIAL INDUSTRY
CONTACTS—Including
trade, winery and grower
sold through—the pages of the Annual Directory/Buyer’s Guide.
PROVEN RECORD, LONG SHELF LIFE—Each year, more
9,000 virtual and bonded winer- associations, U.S. viticultural than 300 successful companies advertise in the Buyer’s Guide.
ies in North America. Each winery areas, government agencies, wine Easy to use and built to last, it’s referred to year-round and adver-
listing includes: address, competitions, university tisements receive repeat exposure to wine industry decision makers.
telephone and fax numbers, email programs, wine writers, PR
FREQUENCY DISCOUNTS—Apply when you make the Annual
and website addresses, personnel companies, custom-crush
Directory/Buyer’s Guide part of a complete marketing campaign
contact names with job title, and facilities, industry phone book
with Wines & Vines magazine and winesandvines.com. See the
winery production details. (online only).
Advertising Rates section of this media kit for frequency details.
“The Wines & Vines Directory is the industry’s easy to use Yellow Pages.
WINES &
I use it regularly to find vendors’ contact info and to research winery/
VINES
vineyard equipment and supplies. It’s the Bible.”
DIRECTORY:
Jeff Kandarian, Winemaker,
— IT’S THE
Kandarian Wine Cellars, Eugene, Ore. BIBLE
“The Directory and Buyer’s Guide allows me to find equipment,
WINES & VINES supplies, everything that a winemaker needs to make ultra premium
BUYER’S wines. Whether it’s barrels, corks, glass, labels, I’m amazed how I can
GUIDE: find phone numbers and names. Wines & Vines is an industry standard.
A WONDERFUL
—Antoine Favero, Winemaker & General Manager,
TOOL
Mazzocco Winery, Healdsburg, CA
(866) 453-9701 • www.winesandvines.com 070918
7
2018 PLANNING GUIDE INTEGRATED
WEBSITE
ONLINE ADS—WINESANDVINES.COM
DEMOGRAPHICS
MARKETING SOLUTIONS
& FEATURES
WinesandVines.com
News, features and the leading industry online Directory/Buyer’s Guide
ADVERTISER FAVORITE
Our ad bookings average 5+ months.
ONLINE & PRINT COMBO
Only Wines & Vines brings you the powerful combo of print and
online advertising and content. (59% of Americans get information
from both offline and online sources, according to the Pew
Research Center.)
HOME PAGE HEADLINES HOME
Features:
TRI 1 TRI 2 TRI 3
& HEADLINES
• Original Daily News Headlines INDIVIDUAL PAGE
• Wine Industry Metrics Features:
• Feature Articles • Original Daily News Headlines
• Columns • Wine Industry Metrics
SIDE 1 SIDE 1
• Events • Events
• Industry Search • Industry Search
TRI 1 TRI 2 TRI 3
SIDE 2 SIDE 2
Monthly Net Rates for Home Page and Headlines Pages
SIDE 1, 2 TRI 1, 2, 3*
150px
TRI
1X
250px
$1,500 $895 SIDE
4X $1,325 $795 180px
7X $1,165 $740
13X $1,025 $660 300px
20X $900 $540
*Note: Tri ads appear on desktop computers and tablets in landscape mode.
Tri ads are not optimized to appear on mobile phones.
Frequency Discount: Web display advertising combines with print advertising for frequency discounts.
Web file formats accepted: .jpg, .gif, and animated .gif (3-slide maximum). Please keep file size less than 100kb. Please provide the link
you would like associated with your ad.
ADVERTISING REPRESENTATIVES
Jacques Brix, Vice President Lydia Hall (West) Hooper R. Jones (Midwest) David Bayard (N.Y. & International) Laura Lemos (East)
(707) 473-0244 (415) 453-9700, ext. 103 (847) 486-1021 (973) 822-9275 (973) 822-9274
jbrix@winesandvines.com F: (415) 453-2517 F: (847) 486-1025 F: (973) 822-9273 F: (973) 822-9273
lydia@winesandvines.com hooperhja@aol.com dave@bayard.com laura@boja.com
(866) 453-9701 • www.winesandvines.com 080216
8
2018 PLANNING GUIDE INTEGRATED
ONLINE ADS—BUYER’S
MARKETING
GUIDE
SOLUTIONS
GET THE MOST OUT OF YOUR WINES & VINES BUYER’S
GUIDE LISTING!
40% of our website traffic is being generated by mobile or tablet users,
up from 10% five years ago. As a result, we launched powerful new
mobile and search capabilities with our Buyer’s Guide Online (BGO).
The new Wines & Vines BGO is:
• Content-driven
• Search-Focused, Results Oriented
• Mobile-friendly and enhanced search for all devices
• Optimized search for users to accurately find your company
• Improved search engine optimization (SEO), delivering better results on Google and
other search engines when purchasing decision-makers are looking for products and
services your company offers
BUYER’S GUIDE LISTINGS
Your marketing dollars earn your company enhanced listings in the
Buyer’s Guide Online, read by more than 30,000 unique visitors
each month.
PREMIUM SPOTLIGHT LISTING
1 ($1,800/year spent on Wines & Vines marketing and ads)
1
Logo, video, premium appearance, web link, contact info,
employee info, company summary, spec sheets, photos,
product reviews, company news, multiple category placement.
Company and category searches return spotlight listings first.
STANDARD LISTING
2 ($250 - $1,799/year spent on Wines & Vines
marketing and ads)
Logo, web link, contact info, employee info, company summary.
Company and category searches return standard listings second.
2
3 BASIC LISTING (Free to all industry suppliers)
Includes company name and address.
Company and category searches return basic listings last.
Contact your ad rep (see page 7) to learn more about earning
Standard and Premium Buyer’s Guide listings.
3
(866) 453-9701 • www.winesandvines.com 070918
9
2018 PLANNING GUIDE INDUSTRY DATA SERVICES
Winery OMS Distillery Database
• The Winery Online Marketing System •T
he Distillery Database is the first
contains nearly 10,000 wineries and of its kind. Search, sort and pull
26,000 contacts as of the May 2017 reports never before available
data release for spirits distilleries.
• Search and sort by winery, geography, •S
earch and sort by Distillery Name,
varietals, production levels, tasting Geography, Distillery type/size, type
room, custom crush, sparkling wine of spirits.
production, bottle price, vineyards
•O
utput reports to screen or xlsx,
owned and grapes sold
sorted by name, location or size,
The industry leader for data and • Reports include top U.S. wine compa- with addresses, contact names
nies, index reports, market segments, and titles, job function, telephone,
analytics, Wines & Vines offers mailing labels or export to Excel email, website.
multiple data services for winer- • Download by winery or by job functions Visit winesandvines.com/distillery for
ies, suppliers and wine industry information, sample data, live demo,
Visit winesandvines.com/oms for infor-
or to order service.
business managers of all kinds to mation, sample data, live demo or to
order service.
use in building their business.
Distributor Market Brewer OMS Grower OMS
Service • The Brewer Online Marketing System
contains more than 4,600 brewers as
• The Grower Online Marketing System
contains more than 8,000 growers and
• Contains over 1,100 North American
of the May 2017 data release 21,100 contacts as of the May 2017
distributors and 1,850 distributor con-
data release
tacts, with more than 3,600 unique • Search and sort by brewer name, size,
wineries linked to a distributor portfolio geographic areas • Find wineries with vineyards and vine-
(as of the May 2017 release). yard-only operations
• Brewer profiles include brewer size,
• Identify distributors by market, name, locations, telephone, fax, websites, • Search and sort by company, geogra-
or winery and access distributor con- emails, beer club, production figures, phy, varietals, vineyard acreage and
tact information. and contacts grapes sold
• Analyze distributor portfolios and view • Export data reports to screen or Excel • Download by winery or by job functions
the wineries they represent
Visit winesandvines.com/boms for • Reports include market segments,
• Monitor a distributor’s performance in information, sample data, live demo or index reports, mailing labels or export
US markets to order service. to Excel
• Download on-demand contact and • Download by company or by job
performance reports functions
Visit winesandvines.com/dms for more Visit winesandvines.com/oms for infor-
information, demo video, sample data mation, sample data, live demo or to
or to order service. order service.
(866) 453-9701 • www.winesandvines.com 070918
10
2018 PLANNING GUIDE eNEWSLETTERS
Tasting Room Focus Winery Product News
Sign up now to advertise in the Tasting Room Focus (TRF) eNewsletter. Sign up now to advertise in the Winery Product News (WPN) eNews-
This email provides original information directed at tasting room letter. This email provides cutting edge and just released new equip-
personnel to help improve sales efficiencies and understand current ment, products, services and product videos. WPN helps keeps the
trends of the direct-to-consumer (DtC) channel. TRF includes the latest industry informed on the latest technologies to help produce wine,
DtC and flash site analysis, and expert tips on tasting rooms, inside grow grapes and operate their winery businesses.
sales, wine clubs, leadership, online marketing and data metrics.
By advertising, you reach exactly the right winery and grower
By advertising, you reach exactly the right targets that will drive decision-makers, twice per month, to help sell your products
direct response to help sell your tasting room products. and services.
FREQUENCY, FREQUENCY,
SPECS & RATES SPECS & RATES
•Monthly with national •Twice monthly national
distribution newsletter
•File size/max: 100 x •Monthly magazine
130 pixels/100K (supplier advertising
opportunities available)
•Logo/product file as
.gif, .jpg, or .png, •File size/max:
RGB, 72dpi 135 x 190 pixels/100K
•Title up to 8 words. •File formats accepted:
Description up to 140 .gif, .jpg, or .png, RGB,
characters 72dpi
•Please provide URL •Please provide URL
•3 month minimum •$500/month
•$250/month
MARKETING BENEFITS MARKETING BENEFITS
•Company logo or product shot •Social Media: circulated on the •Banner advertising •Social Media Distribution:
Wines & Vines social media circulated on the Wines & Vines
•Product description •Product videos
community through Facebook, social media community through
and special offer
Twitter and LinkedIn •Link to product website Facebook, Twitter, LinkedIn and
•Link to product website YouTube
•Buyer’s Guide Online Placement
•Buyer’s Guide Online Placement
eNEWSLETTER DELIVERY
Reach Targeted
TASTING Sent to 8,942 winery tasting room contacts at U.S. By winery size and contact function. Function-driven marketing
ROOM wineries. Sourced from our proprietary database that is proven to deliver significantly better sales and direct response
FOCUS contains over 32,000 individual contacts. results.
By winery size and contact function (winemakers, cellar/production,
WINERY Sent to 16,480 winery and grower decision-makers at
growers, president/owner/general managers, sales & purchasing).
PRODUCT U.S. Wineries. Sourced from our proprietary database
Function-driven marketing is proven to deliver significantly better
NEWS that contains over 32,000 industry contacts.
sales and response rates.
ADVERTISING REPRESENTATIVES
Jacques Brix, Vice President Lydia Hall (West) Hooper R. Jones (Midwest) David Bayard (N.Y. & International) Laura Lemos (East)
(707) 473-0244 (415) 453-9700, ext. 103 (847) 486-1021 (973) 822-9275 (973) 822-9274
jbrix@winesandvines.com F: (415) 453-2517 F: (847) 486-1025 F: (973) 822-9273 F: (973) 822-9273
lydia@winesandvines.com hooperhja@aol.com dave@bayard.com laura@boja.com
(866) 453-9701 • www.winesandvines.com 07091811
2018 PLANNING GUIDE SPACE
INTEGRATED
WEBSITE
RATES—MAGAZINE
DEMOGRAPHICS
MARKETING SOLUTIONS
& FEATURES
DIRECTORY
FULL 2/3 1/2 1/2 1/3 1/4 1/6 1/8
PAGE VERTICAL ISLAND VERTICAL OR SQUARE VERTICAL VERTICAL SQUARE
HORIZONTAL OR SQUARE
4 COLOR $3,920 $3,335 $3,295 $3,180 $2,880 $2,600 $2,440 $2,225
1X 2 COLOR $2,590 $2,090 $1,980 $1,775 $1,485 $1,245 $1,015 $880
BLACK & WHITE $2,220 $1,720 $1,605 $1,405 $1,110 $875 $645 $510
4 COLOR $3,755 $3,255 $3,190 $3,030 $2,620 $2,570 $2,225 $2,180
4X 2 COLOR $2,400 $1,875 $1,775 $1,620 $1,340 $1,155 $920 $835
BLACK & WHITE $2,025 $1,500 $1,405 $1,250 $970 $780 $550 $465
4 COLOR $3,565 $3,175 $3,070 $2,925 $2,610 $2,525 $2,215 $2,145
7X 2 COLOR $2,190 $1,765 $1,680 $1,485 $1,255 $1,110 $875 $800
BLACK & WHITE $1,820 $1,395 $1,305 $1,110 $885 $735 $505 $425
4 COLOR $3,335 $3,020 $2,945 $2,795 $2,595 $2,440 $2,190 $2,110
13X 2 COLOR $1,940 $1,610 $1,540 $1,390 $1,180 $1,020 $835 $755
BLACK & WHITE $1,570 $1,240 $1,175 $1,020 $810 $650 $465 $380
4 COLOR $2,990 $2,800 $2,620 $2,505 $2,370 $2,190 $2,025 $1,895
20X 2 COLOR $1,775 $1,480 $1,465 $1,290 $1,100 $950 $785 $705
BLACK & WHITE $1,405 $1,110 $1,090 $915 $730 $590 $415 $335
Frequency Discount: Directory/Buyer’s
Guide advertising combines with web
MAGAZINE COVERS DIRECTORY COVERS
display and magazine issues for
BACK INSIDE INSIDE BACK INSIDE INSIDE TAB frequency discounts.
COVER FRONT BACK COVER FRONT BACK DIVIDER
Inserts: Rates and specifications
COVER COVER COVER COVER
available upon request. Call your
1X 4 COLOR $4,630 $4,375 $4,240 $5,400 $5,335 $5,210 $4,680 Wines & Vines representative (listed
on page 12) for details.
4X 4 COLOR $4,235 $4,010 $3,900 $5,095 $4,970 $4,900 $4,520 Classified Advertising: (agency
7X 4 COLOR $4,015 $3,830 $3,720 $4,985 $4,815 $4,700 $4,335 discount N/A) 65¢ per word–$40 mini
mum; Display rate–$70 per column inch;
13X 4 COLOR $3,780 $3,610 $3,520 $4,770 $4,595 $4,505 $4,115 Blind ad handling charge–$7.
20X 4 COLOR $3,405 $3,245 $3,165 $4,295 $4,140 $4,060 $3,780 Website Advertising: See pages 7 and 8.
Pricing subject to change for insertions
booked after Dec. 31, 2017.
*More detailed
instructions for
full page bleed
ads can be
obtained through
Ad Manager at
ads@wines-
andvines.com or
(866) 453-9701.
Also see below.
FULL PAGE BLEED FULL PAGE 2/3-PAGE VERTICAL 1/2 ISLAND 1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL
8.75 x 11.125 inches 7.625 x 9.875 inches 4.75 x 9.875 inches 4.75 x 7.5 inches 7.625 x 4.875 inches 3.5 x 9.875 inches
Bleed size
8.75” x 11.125”
Page/Trim size
8.5” x 10.875”
Safety Zone
7.5” x 10.625”
FULL PAGE BLEED 1/3 PAGE SQUARE 1/4 PAGE VERTICAL 1/6 PAGE VERTICAL 1/6 PAGE SQUARE 1/8 PAGE
Further specifications 4.75 x 4.875 inches 3.5 x 4.875 inches 2.25 x 4.875 inches 3.5 x 3.25 inches 3.5 x 2.375 inches
(866) 453-9701 • www.winesandvines.com 07091812
2018 PLANNING GUIDE AD SPECS & GENERAL INFORMATION—PRINT & WEB
PRINT FILE FORMATS ACCEPTED: AD FILE SUBMISSION: SPECIAL POSITION REQUESTS: For
Press Quality PDF • Wines & Vines is no longer accepting print ad cover positions, see Space Rates page (p11;
• All fonts and images must be embedded. files via email. Print ads are to be uploaded to third & fourth tables). For all other special
• All embedded images must be a least 300dpi. our ad portal at positions in monthly magazine and Annual
• For color ads, all elements must be https://winesandvines.sendmyad.com Directory (excluding tabs), add 10% to prices
encoded as CMYK (not RGB). • If you are a first-time user, it takes only a on Space Rates page. Special position place-
• Black text should be built with black only. minute to register and log in. After logging ment in first half of the magazine is only guar-
InDesign version CS6 or earlier into the portal, if you have any questions on anteed for 1/2 page and larger format ads.
• Include all linked graphics and fonts. how to upload an ad, simply watch the Publisher is not required to accommodate all
Adobe PhotoShop (.eps or .tiff files, version short video tutorials and read the position requests noted on insertion orders.
CS6 or earlier) Frequently Asked Questions. There is addi- Ad placement requests noted on insertion
• For color graphics only, please supply lay- tional info under the “Get Help” tab. orders cannot be guaranteed. Special rates
ered, unflattened .eps or .tiff files with • If you have any questions, please feel free apply for guaranteed positions.
fonts. to contact the Ad Department by email at
SPONSORED CONTENT: Sponsored con-
• All graphics should be supplied at a resolu- ads@winesandvines.com or phone at
tent can allow an advertiser to more fully express
tion of 300 dpi at 100% placement. (415) 453-9700, ext. 114.
an idea or draw more focused attention to their
• Color files should be CMYK (not RGB) and
TECHNICAL NOTES: products and services. Wines & Vines provides a
black & white files should be grayscale.
• Magazine printed on 70 lb. Productolith valuable platform and audience for your com-
Adobe Illustrator (.eps files, version CS6 or
Matte, Perfect Bound pany’s story. Sponsored content will be pro-
earlier)
• Directory/Buyer’s Guide printed on 70 lb. duced in collaboration with our associate
• Include all linked graphics and fonts.
Sterling Gloss, Spiral Bound publisher, Tina Vierra and our design services
• Other file formats accepted, but converted
• Line Screen 200 lpi, 400 dpi team. Content will be marked as sponsored.
to work with Mac graphics software at
Minimum of one full page is required. Additional
advertiser’s expense. Call production staff PRODUCTION QUESTIONS:
fees apply for sponsored content, please contact
to verify if your file format can be accepted. April Kushner, Advertising Production Manager
us for price quotes.
(866) 453-9701, ads@winesandvines.com
WEB FILE FORMATS ACCEPTED: We
CLOSING DATES:
accept .jpg, .gif, and animated .gif (3 slide FREQUENCY RATE CONTRACTS:
Monthly issues–Close one month and one week
maximum). Please keep file size less than Annual Directory combines with monthly
preceding the month of publication. For exam-
100kb. Please provide the link you would like issues and online display advertising for fre-
ple, the November issue closes September 25.
associated with your ad. quency discount. Contracts cannot be can-
celed after space reservation deadline has Annual Directory & Buyer’s Guide–Closing
FONTS & DIGITAL LINKING: In order for
passed. All schedules fulfilled within year date is October 1. Release date is in January.
url and email addresses in your ads to func-
specified will be billed at rate earned.
tion as links on our digital page, the charac- ADVERTISER’S AGREEMENT: It is
Contracts accepted at current rate but pub-
ters in your original file must be real text; not agreed that the advertiser and its advertising
lisher reserves the right to charge for space in
outlined and not an image. Except for ads agency will indemnify and save the publisher
the following year at rate then prevailing.
supplied in PDF format, all fonts used in the harmless from and against any loss, expense
Advertiser, however, has the right to cancel
final files and supporting files must be sup- or other liability resulting from any claims or
insertions for the following year without incur-
plied. Wines & Vines operates on Mac based suits for libel, violation of right of privacy,
ring short rate penalty.
systems. PC/Windows fonts will be substituted plagiarism, copyright infringement or any
with Mac fonts. PAYMENT: claims or suits that may arise out of the pub-
• All new advertisers must pre-pay their first lication of the advertiser’s material. All
FULL PAGE AD WITH BLEED: Please
ad to establish credit. advertising is subject to publisher’s approval.
note that any text or graphic you want seen
• Existing advertisers will be invoiced when If outside collection efforts are required to
clearly should get placed at least 1/2” in from
ad is published. settle any account, the advertiser will be lia-
all borders of page trim (not the bleed). More
• Compounding interest of 2% per month ble for any collector and/or attorney fees. The
detailed instructions for full page bleed ads
will be added to any balance unpaid 30 advertiser index is provided as a service for
can be obtained through Ad Manager at ads@
days after the invoice date. readers and advertisers. Publisher assumes
winesandvines.com or (866) 453-9701.
• MasterCard/Visa/AmEx accepted. no liability for errors.
ADVERTISING REPRESENTATIVES
Jacques Brix, Vice President Lydia Hall (West) Hooper R. Jones (Midwest) David Bayard (N.Y. & International) Laura Lemos (East)
(707) 473-0244 (415) 453-9700, ext. 103 (847) 486-1021 (973) 822-9275 (973) 822-9274
jbrix@winesandvines.com F: (415) 453-2517 F: (847) 486-1025 F: (973) 822-9273 F: (973) 822-9273
lydia@winesandvines.com hooperhja@aol.com dave@bayard.com laura@boja.com
(866) 453-9701 • www.winesandvines.com 07091813
2018 PLANNING GUIDE ADVERTISER CONTRACT, INSERTION ORDER & BILLING
Contract Date:________________ Amended Contract Date:______________ Contract Year:______________________________________________________
Advertiser: ____________________________________________________________ Agency/Bill To:______________________________________________________
Address: ______________________________________________________________ Address:___________________________________________________________
City/State/Zip: _______________________________________________________ City/State/Zip:______________________________________________________
Phone:______________________________________________________________ Phone:____________________________________________________________
Contact Name: ________________________________________________________ Contact Name:______________________________________________________
Contact Email: ________________________________________________________ Contact Email:______________________________________________________
Signature:__________________________________________________________ Signature:__________________________________________________________
We hereby authorize Wines & Vines to publish advertisement(s) in the following print issue(s), web or eNewsletter(s):
2018 Annual Directory & Buyer’s Guide and Monthly Magazine Issues
c Annual Directory & Buyer’s Guide c April Harvest Winery Equipment c July Technology c November Equipment,
c January Unified & Oak Alternatives c August Closures Supplies & Services
c February Barrels c May Packaging c September Distributors c December Unified Sessions Preview
c March Vineyard Equipment/Tech c June Pre-Harvest c October Bottles & Labels
Ad Size Ad Layout (if applicable) Ad Color Ad Placement Preference*
c Vertical
c Bleed
c Horizontal c 4c c 2c: c Black & White
c No Bleed
c Square
Rate per insertion: _______________________ Magazine Frequency: _______________________ Contract Year: _______________________
Check one: c Please run our ad as it ran in the _______________________issue c Please run the new ad we send
Directory & Buyer’s Guide ad placement preference in this category: ___________________________________________________________________________
*Ad placement cannot be guaranteed. To guarantee position, special position rates apply.
Notes _________________________________________________________________________________________________________________________________
Web
c January c February c March c April c May c June
c July c August c September c October c November c December
Rate per insertion: _______________________ Frequency: _______________________ Contract Year: _______________________
Ad Type/Size: W&V website: c 300x250 px c 180x150px Directory & Buyer’s Guide Only: c 135x190px c 468x60px PWV: c 190x190px
Check one: c Please run our ad as it ran in _______________________ c Please run the new ad we send
Web ad placement preference: c Home Page c Headlines c Directory/Buyer’s Guide Online
Notes _________________________________________________________________________________________________________________________________
eNewsletters
c January c February c March c April c May c June
c July c August c September c October c November c December
Rate per insertion: _______________________ Ad Type: c Winery Product News eNewsletter c Tasting Room Focus eNewsletter
Check one: c Please run our ad as it ran in _______________________ c Please run the new ad we send
Notes _________________________________________________________________________________________________________________________________
All new advertisers must submit check, Visa, MasterCard or AMEX payment on first ad to establish credit. Subsequent ads will be invoiced.
Materials: New digital materials should be submitted by ______ . Current ad will be repeated unless publisher receives new materials by issue close date.
Wines & Vines is no longer accepting ad files via email. Print ads are to be uploaded to our ad portal at http://winesandvines.sendmyad.com.
Please see rate card (pg. 11) and ad specs (pg. 12) for rates and material specifications.
In the event of any breach and/or default of any obligations to publisher either existing or arising in the future by the advertiser or agency, the advertiser and its agency shall be jointly and severely liable to the
publisher, who shall be entitled to recover, in addition to all other damages, all costs and expenses, including court costs, reasonable attorney fees and interest at the maximum rate provided by law. The adver-
tiser index is provided as a service for readers and advertisers. Publisher assumes no liability for errors.
ADVERTISING REPRESENTATIVES
Jacques Brix, Vice President Lydia Hall (West) Hooper R. Jones (Midwest) David Bayard (N.Y. & International) Laura Lemos (East)
(707) 473-0244 (415) 453-9700, ext. 103 (847) 486-1021 (973) 822-9275 (973) 822-9274
jbrix@winesandvines.com F: (415) 453-2517 F: (847) 486-1025 F: (973) 822-9273 F: (973) 822-9273
lydia@winesandvines.com hooperhja@aol.com dave@bayard.com laura@boja.com
(866) 453-9701 • www.winesandvines.com 070918You can also read
