The AAGE Employer Survey 2019 - October 2018 - Australian Association of Graduate ...

Page created by Perry Hayes
 
CONTINUE READING
The AAGE Employer Survey 2019 - October 2018 - Australian Association of Graduate ...
The AAGE Employer
Survey 2019
          October 2018
The AAGE Employer Survey 2019 - October 2018 - Australian Association of Graduate ...
The AAGE Employer Survey 2019

Contents
Introduction                               6

Research objectives                        7

Research methodology                       7

Participating employers                    8

Employer industries                       10

Executive summary                         12

Recruitment strategy                      14

Employer snapshot                         16

Intern recruitment by industry            22

Graduate recruitment                      25

Graduate salaries and benefits            29

Marketing channels                        33

Marketing and selection spend             40

Assessment processes                      43

Employer expectations and challenges      49

Engaging graduates before they commence   51

Graduate Development Programs             52

Graduate retention                        58

2
The AAGE Employer Survey 2019

The 2019 AAGE Employer Survey is produced by:

Australian Association of Graduate Employers Ltd.

Camberwell PS, PO Box 1217, Camberwell, VIC 3124, Australia

T: +61 3 9352 5062

E: info@aage.com.au

W: www.aage.com.au

All information contained in this report is believed to be correct and unbiased, but the publisher does
not accept responsibility for any loss arising from decisions made upon this information.

© The Australian Association of Graduate Employers 2018. All rights reserved. No part of this
publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any
means, electronic, mechanical, photocopying or otherwise, without the prior permission of the
publisher.

                                                                                                          3
The AAGE Employer Survey 2019

The AAGE Surveys
The Australian Association of Graduate Employers (AAGE) conducts research into the behaviours and
activities of the employers, candidates and employees involved in the annual graduate recruitment
process. This research leads to four key surveys:

The AAGE Employer Survey

This is the definitive study of employers and their graduate recruitment activities. Launched in 2002,
with data gathered through an online questionnaire, the survey is produced to provide readers with the
very latest statistics and market information on a range of issues including:

• Vacancy and salary levels for graduates starting the following year
• Selection processes used by recruiters
• Marketing activities and expenditure
• Retention and development programs
The AAGE Candidate Survey

Launched in 2007, the survey is completed by undergraduates and graduates who have participated in
the recruitment process and have received an offer to join an employer the following year. The
resulting analysis provides valuable insight into a range of issues including:

• Demographic profile of successful candidates
• Sources of information used to research careers and employers
• Key factors influencing candidates when choosing employers
• Candidates’ opinions on the best employers in each industry
The AAGE Graduate Survey

Launched in 2009, with data collected via an anonymous online questionnaire, the survey is completed
by full-time employees who are currently part of an employer’s graduate program. The information
gathered provides invaluable feedback on graduates’ experiences including:

• Induction and development programs
• Expectations versus reality
• Mentors, buddies and managers
• Expected tenure and future plans
The AAGE Intern Survey

Launched in 2012 to survey students who have completed a paid or unpaid internship within an AAGE
Member organisation. In this case, ‘interns’ are students who have taken part in a formal work
experience program including vacation work, clerkship, internship, practicum, industry placement and
work integrated learning. The survey provides feedback on:

• Attitudes and opinions about experiences in the intern program
• Intern salaries and job seeking habits
• Views on employers

4
The AAGE Employer Survey 2019

How to Use the AAGE Surveys
The AAGE Surveys provide a wealth of information which can provide you with considerable insight
into the Australian graduate recruitment market. To assist in best utilising this data, we have provided a
number of suggestions about how you can use the survey reports.
Understand your market
The graduate recruitment landscape is constantly evolving. These reports provide you with the most
up-to-date market data and can assist you in better understanding your competitors and target
audience. The reports are important reading for all those involved in graduate recruitment and can be
particularly useful in introducing new team members to the market.
Setting Key Performance Indicators
The various statistics in the reports may give you some ideas for setting key performance indicators
(KPIs) for your own graduate recruitment program.
Some examples of commonly used KPIs include: cost per hire; applications per vacancy; marketing cost
per hire; acceptance rates; selection timelines; retention rates; employer of choice rating; graduate
engagement levels.
Benchmarking
Every report provides analysis that you can use to benchmark your organisation’s recruitment activities
against others in the market. By comparing your own organisation’s data or KPIs to those in the reports,
you can develop a more accurate picture of where your organisation stands in the graduate
recruitment market, within your industry or in the minds of your target audience.
Planning and Best Practice
Information provided in the survey reports can assist you with planning your activities in a range of
areas, including marketing campaigns, selection processes, induction and development programs. The
insights contained in the analysis may also help you to identify best practice across the graduate
recruitment market. The reports also incorporate feedback from employers, graduates and candidates
that can assist you in understanding key issues affecting the industry.
Engagement
A critical measure for any graduate program is the engagement of the candidates who participate. At
the recruitment stage you may want to measure the factors that influence candidates’ decisions to
apply to different employers. You may also want to understand the effectiveness of your own
promotional campaign. Once graduates have joined your organisation, you may want to measure their
commitment to a long-term career.
Internal Communication
A key component of a successful graduate recruitment campaign and development program is the
commitment of people at all levels in your organisation.
Support can be via finances, staffing or other resources and having robust data analysis is an important
step in garnering this support. These surveys can generate discussion with key stakeholders about
your graduate recruitment program – whether you feel the recruitment activities are positively or
negatively assessed by the survey analysis, this information could be used to drive continued support
for a successful program or to generate support for a changed or improved approach.

                                                                                                         5
The AAGE Employer Survey 2019

Introduction
Welcome to the AAGE Employer Survey 2019, the definitive study of graduate employers and their
graduate recruitment activities. The survey is the leading source of information about graduate salaries
and vacancy levels in Australia and New Zealand. It provides up-to-the-minute insights into the latest
graduate market conditions, along with benchmarking of recruitment practices.

This report examines the vacancies and salaries on offer, as well as the marketing channels used by
recruiters. It also explores the selection and assessment processes utilised by employers and the
number of graduates retained by each organisation.

History of the survey
In 2002, the AAGE’s then Vice President, Katrina Harrington (née Moriarty), was conducting a research
project for her Masters of Business, whilst working in a graduate recruitment role. Focusing her
research on graduate recruitment and selection, Katrina conducted a survey of Australian graduate
recruitment practices using the AAGE’s member network. The results provided valuable information to
survey participants about trends and perceptions in graduate recruitment and selection.

Katrina subsequently became the AAGE President 2003-2004 and the AAGE partnered with Pinpoint
HRM (then Catch 22) to coordinate a broader survey based on her initial questionnaire. Will Spensley of
Catch 22 was both delighted to be involved in the project and instrumental in bringing it to reality. The
result was the inaugural AAGE Graduate Recruitment Survey 2003. The report proved to be so popular
that the AAGE have continued to conduct an annual survey ever since, and for the 2019 edition, it has
been run in partnership with McCrindle.

6
The AAGE Employer Survey 2019

Research objectives
The Australian Association of Graduate Employers (AAGE) commissioned McCrindle in July 2018 to
prepare the Employer Survey report. This research aims to understand employers’ selection processes,
marketing activities and expenditure on development programs.

Research methodology
McCrindle adapted the AAGE’s previous iteration of the Employer Survey and gathered responses
through an online survey between 5th September 2018 and 8th October 2018. The survey is distributed
by the AAGE to employers who complete the survey themselves. The results consist of 164 attempted
responses and 121 completed responses from 111 participating organisations. This report displays and
analyses completed responses only.

Terminology

Respondents are referred to as “employers”, “businesses” or “organisations” throughout the report.

Graphs and rounding

Data labels on the graphs in this report have been rounded and may, therefore, sum to 99% or 101%.
Any calculations where two data points have been added are based on raw data (not the rounded data
labels on the graph) which have then been rounded once combined.

Some graphs are displayed with one decimal place to highlight additional nuances in the data.

Excluded data

Industry breakdown tables do not include data from these industries: Education; Logistics and Supply
Chain Management; Utilities and Water. Each of these industries only has one participating employer
and therefore publication of these responses would reveal these employers' individual data. However,
the data provided by these organisations is included in the calculation of the overall averages.

Segmentation

Insights into organisation type, recruitment, business size, candidate type and employers are displayed
in breakout boxes such as these.

                                                                                                       7
The AAGE Employer Survey 2019

Participating employers
A total of 111 employers participated in this survey

Accenture Australia             Carlton & United Breweries    Department of Mines,
                                                              Industry Regulation and
The Adecco Group                Caterpillar                   Safety (WA)

AECOM Australia                 Clean Energy Regulator        Department of the Prime
                                                              Minister and Cabinet
Allens                          Coles
                                                              Department of Treasury
Allianz Australia               Commonwealth Bank of
                                                              (WA)
                                Australia
AMP Services
                                                              Department of Transport
                                Commonwealth
                                                              and Main Roads (Qld)
ANZ Banking Group (Aust)        Superannuation Corporation
                                (CSC)                         Department of Veterans'
APA Group
                                                              Affairs (DVA)
                                Deloitte
Ashurst
                                                              Dimension Data Australia
                                Department for Industry and
Attorney-General's
                                Skills (SA)                   eNett International
Department
                                Department of                 EY
Aurecon Australasia
                                Communications and the
                                Arts                          FDM Group
Australia Post

                                Department of Communities     Fujitsu
Australian Bureau of
                                (Housing) (WA)
Statistics
                                                              Gallagher Bassett Services
                                Department of Finance
Australian Nuclear Science
                                                              GHD
and Technology
                                Department of Finance (WA)
Organisation (ANSTO)                                          HKA
                                Department of Home Affairs
Australian Securities &                                       Holcim Australia
Investments Commission          Department of Industry,
                                Innovation and Science        Honeywell
Australian Taxation Office
                                Department of Jobs and        IAG
BAE Systems Australia
                                Small Business
                                                              icare NSW
Bankwest
                                Department of Justice and
                                                              Imperial Tobacco Australia
                                Regulation (VIC)
BDO
                                                              Incitec Pivot
Caltex
                                                              IRESS

8
The AAGE Employer Survey 2019

Ixom                        Origin Energy                    Stockland

Johnson & Johnson           Pitcher Partners Advisors        Suncorp

KBR                         Public Transport Authority       Swagelok Eastern Australia
                                                             and New Zealand
King & Wood Mallesons       PwC
                                                             Tasmanian Networks
KordaMentha                 QBE Australia & New
                            Zealand                          Teach For Australia
Laing O'Rourke
                            Queensland Audit Office          Technology One
Landgate
                            Queensland Government            TEG
Leidos                      Chief Information Office
                                                             Toll
Lendlease                   Queensland Treasury
                                                             Transdev
Lockheed Martin Australia   REA Group
                                                             Transport for NSW
L'Oreal                     Reece Group
                                                             VicRoads
Mars Australia              Reserve Bank of Australia
                                                             Victorian Public Service
McConnell Dowell            ResMed                           Graduate Recruitment and
                                                             Development Scheme (VPS
McGrathNicol                Rio Tinto                        GRADS)

MinterEllison Lawyers       RSM Australia                    Water Corporation

Monadelphous Group          SA Power Networks                Westpac Group

National Australia Bank     Saab Australia                   White & Case

NEC Australia               Santos                           Woodside Energy

NSW Public Service          ShineWing Australia              WorkSafe Victoria
Commission
                            South32

                                                                                          9
The AAGE Employer Survey 2019

Employer industries
The graph below shows the industries of the participating employers.

                                                Employer Industries
                   Australian Government                                                                  16%

                        State Government                                                      13%

 Banking, financial services or insurance                                                   13%

                  IT hardware or software                                            11%

     Accounting and professional services                                      9%

           Fast Moving Consumer Goods                              4.8%

                                        Law                        4.8%

               Manufacturing and Industry                     3.9%

                Construction and Industry                   2.9%

                                 Consulting                 2.9%

                   Engineering Consulting                   2.9%

                      Roads and Transport                   2.9%

                               Engineering             1.9%

                  Engineering Contractors              1.9%

                                     Mining            1.9%

                                Oil and gas            1.9%

                                      Retail           1.9%

                                 Education           1.0%

     Logistics / Supply Chain Management             1.0%

                                    Utilities        1.0%

                                      Water          1.0%

                                                0%   2%     4%     6%     8%   10%    12%    14%    16%    18%   20%

All values in this graph are rounded to the nearest whole number percentage.

10
The AAGE Employer Survey 2019

                           11
The AAGE Employer Survey 2019

Executive summary
Employers in the 2019 Employer Survey are            Communication, teamwork and
likely to be private sector organisations (63%)      interpersonal skills are essential
with 1,000 employees or more in Australia
(75%). Businesses primarily seek graduates           The top three most important (very/quite) skills
(99%) and interns (62%) who are citizens or          to employers are amongst the skills which are
permanent residents of Australia or New              least lacking in graduates.
Zealand. Assessment processes are likely to
conclude within four months from application to          -   Communication skills (100% important
offer (85%). At the time of this study, more than            cf. 11% lacking in graduates)
half (57%) of employers have filled all their
                                                         -   Teamwork (97% important cf. 5%
graduate vacancies for 2019 with more than
                                                             lacking in graduates)
three in four (76%) offering permanent/ongoing
employment.                                              -   Interpersonal skills (96% important cf.
                                                             5% lacking in graduates).
Employers are looking for future
leaders                                              Conversely, the skills most lacking in graduates
                                                     also correspond to the skills most likely to be
Employers are likely to hire graduates for a         considered unimportant or not assessed by
leadership development program, with almost          employers in the recruitment phase. Two in five
half (46%) of employers stating this is their main   employers (40%) think that candidates do not
reason for recruitment. A further one in four        have an understanding of the organisation but
(27%) hire graduates for entry level work with       24% of employers do not see it as important or
the possibility of becoming future leaders and       do not assess it altogether. This trend is also
managers. Employers feel the main challenges         evident for graduates’ commercial awareness
arising from recruitment are diversity targets       skills (35% cf. 52%).
(66%), competition for graduates (54%) and
accurate forecasting of graduate roles needed        Employers’ most effective
(46%).                                               promotional channels are online

The recruitment process is                           Employers are likely to visit up to nine
comprehensive and holistic                           universities (70%) during their recruitment
                                                     phase. Of the different channel types, graduate
Employers use a variety of activities to assess      recruitment websites (87%) are the most
the candidate in both individual and group           effective (very/quite) promotional channels for
settings, including behavioural based                their 2019 recruitment.
interviews (90%), group interviews (71%),
aptitude testing (69%) and group exercises           Candidates will experience holistic
(68%). Further to this, standardised background      provision and care
checks (65%) and reference checks (60%) are
common recruitment activities. Recruitment           The top benefits an employer’s organisation
elements that are likely to be outsourced            offers its 2019 graduates include employee
include psychometric assessments (63%) and           assistance programs (93%), flexible work
video interviews (46%).                              arrangements (87%) and laptop/iPad/netbook
                                                     (68%). Furthermore, graduates are allocated
                                                     “buddies” (93%) and a formal mentor (79%) to
                                                     assist in their roles’ social aspect. Nine in ten
                                                     (90%) employers also have a formal graduate

12
The AAGE Employer Survey 2019

development program to aid them in                    compensation, while one in five employers
professional growth.                                  (19%) spend $500 or less on this kind of
                                                      support.
Graduates’ technical and professional
training is succinct                                  Employers are likely to keep in
                                                      contact following the graduate’s
Graduates are likely to receive up to ten days        acceptance and commencement
worth of technical training (59%) and
professional training (57%) during their first year   The most common way employers maintain
of employment. During this time, more than            contact between a graduate accepting the job
half of participating organisations (54%) will        offer to when they begin include invitations to
spend between $1,001 to $7,500 in total on            social events (66%),
training for each graduate. Employers are less        newsletters/communications from managers
likely to spend monetary resources on                 (56%) and introductions to buddies (48%). A
professional qualifications for graduates, with       very small number of employers do not
three in ten (30%) not offering this kind of          maintain contact in this time (4%).

                                                                                                    13
The AAGE Employer Survey 2019

Recruitment strategy
The most common reason employers hire graduates is to
recruit future managers and leaders.
When employers were asked to state their                            roles, leadership in future roles and to build a
main reason for recruiting graduates, the most                      modern and diverse workforce.
popular response was to hire future leaders
and managers (46%). This is followed by one in
                                                                    Organisation type insights
four organisations (27%) which hire graduates
to do entry level work with the possibility of                      Public sector employers (34%) are more likely
becoming future managers and leaders.                               than private sector employers (23%) to recruit
Employers are least likely to hire graduates to                     graduates to do entry level work with the
fill in-demand roles (17%).                                         possibility of becoming future managers and
                                                                    leaders.
One in ten organisations (11%) specified “Other”
for their motivation for hiring graduates, with
responses primarily stating a mix of the
aforementioned leadership and in-demand

                   Which of the following describes the main reason for
                       recruiting graduates into your organisation?
  Our graduates are hired to be part of a leadership
 development program. The expectation is that all of
                                                                                                              46%
  these graduates will become future managers and
                       leaders.
        Our graduates are hired to do entry-level work.
         Some of these graduates may become future                                         27%
                   managers and leaders.

     Our graduates are hired to fill roles that require in-
                                                                                17%
                demand or technical skills.

 Our graduates are hired to fill ad hoc vacancies that
                                                               0%
  occur from time to time within our organisation.

                                   Other (please specify)                 11%

                                                              0%   5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

14
The AAGE Employer Survey 2019

Half of employers recruit for IT/Telecommunications jobs.
Employers were asked to nominate the types of roles available for graduates in the 2019 intake. They
most commonly recruit roles for IT/Telecommunications (50%), Finance/Economics (45%) and
Accounting/Audit (38%) in 2019.

                  Which of the following job types are you recruiting for
                               your organisation for 2019?
                                            Please select all that apply.

                              IT, telecommunications                                                50%
                                  Finance, economics                                             45%
                                   Accounting or audit                                     38%
Human resources,learning & development, psychology                                      34%
                                                 Analyst                               32%
                            Engineering - Mechanical                                  31%
                    Engineering - Electrical/electronic                              30%
                                             Marketing                            26%
                                            Legal work                           25%
                               Engineering - Software                         21%
                                     Engineering - Civil                      21%
          Policy development and/or implementation                          19%
                              Engineering - Chemical                        19%
                   Communications, PR, public affairs                       19%
               Consulting, advisory, risk management                      17%
                                   Government - State                   14%
                               Environmental science                    14%
                             Government - Australian                  12%
                                General management                   12%
                                                   Sales            11%
                            Research & development                  11%
                                         Actuarial work             11%
                     Service delivery for government               9%
                                                Taxation          8%
                                                Geology           8%
                            Purchasing / procurement             6%
                                  Logistics / Transport          6%
                                   Investment banking            6%
                                              Insurance          6%
                                 Engineering - Mining            6%
                                                Property        5%
                                                  Health        5%
                                        Banking (retail)        5%
                                    Retail management          4%
                         Engineering - Manufacturing           4%
                                             Education        3%
                                      Agricultural work       3%
                                            Social work      2%
                            Food tech / Food science         2%
                                   Government - Local       0%
                                                           0%           20%             40%               60%

                                                                                                            15
The AAGE Employer Survey 2019

Employer snapshot
Most participating employers are likely to be private
sector businesses.
Three in five employers (63%) describe their                                 Just 11% of participating organisations employ
business type as private whilst more than a                                  more than 15,000 employees in Australia. The
third of employers are in the public sector                                  AAGE Employer Survey 2019 was not
(37%). Contributing organisations are most                                   completed by any organisations with 20
likely to employ 1001 to 2000 people (27%).                                  employees or less.

                 Which of the following best describes your organisation
                                          type?

 Private Sector                                                                                                  63%

  Public Sector                                                                  37%

     Not for Profit        1%

                      0%              10%             20%          30%            40%         50%         60%           70%

                      In total, how many people are currently employed by
                                  your organisation in Australia?

 No staff in this country         0%
                        1 - 20    0%
                      21 - 100              3%
                  101 - 250                       4%
                 251 - 500                                             11%
                501 - 1,000                                  8%
              1,001 - 2,000                                                                                     27%
             2,001 - 3,000                                         10%
             3,001 - 5,000                                               12%
             5,001 - 7,500                                  7%
             7,501 - 10,000                           5%
           10,001 - 15,000                  3%
                      15,001+                                          11%

                                 0%              5%              10%            15%         20%         25%            30%

16
The AAGE Employer Survey 2019

Employers have a similar average number of recruitment
and development staff.
Employers were asked to estimate the number                The average number of full time equivalent
of staff that were specifically focused on the             (FTE) staff employed to conduct the recruitment
recruitment of entry level recruits and also the           and development of entry level recruits are
number of staff that were focused on the                   similar. Employers indicate an overall average
development of entry level recruits. Employers             of 2.40 FTE recruitment staff and 2.39 FTE
were asked to report these staffing numbers as             development staff.
Full Time Equivalents (FTE) where a staff
member who works full time all year round                  Almost three in ten employers (29%) have
counts as 1.0, a full time staff member who                experienced an increase in the number of
works for half the year counts as 0.5, a part              these staff over the last year. More than half of
time staff member who works 2 days a week                  participating employers (56%), however, have
for the whole year counts as 0.4 etc.                      not experienced growth in the number of
                                                           graduate recruitment and development staff in
                                                           the last 12 months.

 Number of FTE Staff                                                                 Average (#)

 Staff for the recruitment of entry level recruits in 2018                               2.40

 Staff for the development of entry level recruits in 2018                               2.39

            Has the number of FTE staff increased or decreased this
                       year (2018) compared to 2017?

       An increase in graduate recruitment and
                                                                            29%
        development staff compared to 2017

 The same number of graduate recruitment and
                                                                                                      56%
      development staff compared to 2017

        A decrease in graduate recruitment and
                                                             12%
         development staff compared to 2017

                             Unable to answer         4%

                                                 0%    10%         20%    30%      40%       50%      60%

                                                                                                            17
The AAGE Employer Survey 2019

Salary information for graduate recruitment and
development staff
Employers were asked to disclose salary                      One in three (33%) provide salary information
information for their graduate recruitment and               for staff who focus solely on recruitment and
development staff. The tables highlight the                  the remaining 9% gave information for staff that
average salary based on the amounts                          only focus on development.
provided by employers. The figures below are
the base salary excluding superannuation.                    The salaries for managers who are recruitment
                                                             staff are generally higher than development
Nearly three in five participating employers                 staff. On the other hand, salaries for
(57%) provided salary information for staff who              consultants/coordinators and administrators
are responsible for both recruitment and                     who are development staff are higher than
development.                                                 recruitment staff.

                       I am able to provide salary information for...

   Roles in my team who are responsible for both
                                                                                                       57%
 recruitment and development of entry level recruits

       Roles in my team who are only responsible for
                                                                                  33%
              recruitment of entry level recruits

       Roles in my team who are only responsible for
                                                               9%
            development of entry level recruits

                                                       0%   10%     20%     30%      40%      50%    60%      70%

                      Average staff salaries (excluding superannuation)
  $140,000
                $120,986    $117,413
  $120,000                               $108,203 $106,826

  $100,000                                                        $87,061   $89,058
                                                                                                     $80,665
     $80,000                                                                               $67,141
     $60,000

     $40,000

     $20,000

         $-
                Manager with Direct Manager without Direct        Consultant / Co-            Administrator
                     Reports              Reports                    ordinator

                                       Recruitment Staff    Development staff

18
The AAGE Employer Survey 2019

Employers are most likely to consider candidates who
are Australian or NZ citizens/permanent residents.
Employers are most likely to consider                          citizens and permanent residents and one in
candidates who are either Australian or New                    six only accept Australian citizens (16%). Only
Zealand citizens / permanent residents (46%).                  one in seven employers (13%) accept all
One in four (24%) accept only Australian                       graduates including international students.

            With regards to the residency status of candidates, which
             of the following best describes the approach used by
                               your organisation?

 We consider candidates who have Australian or NZ
                                                                                                          46%
       citizenship or permanent residency

      We consider candidates who have Australian
                                                                                  24%
      citizenship or Australian permanent residency

  We only consider candidates who have Australian
                                                                          16%
                    citizenship

  We consider all candidates, including international
                                                                       13%
                      students

                                                        0%   5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

                                                                                                                 19
The AAGE Employer Survey 2019

Almost all employers seek graduates.
Almost every participating employer recruits for                 Comparatively, employers are less likely to
a graduate program (99%). This is followed by                    recruit candidates who are cadets/trainees
three in five (62%) who seek to recruit                          (29%), apprentices (25%), co-op students (23%)
interns/vacation students/seasonal clerks.                       and school leavers (13%).

                  Which of the following types of candidate does your
                                    organisation hire?
                                           Please select all that apply.

                                            Graduates                                                          99%

 Interns/Vacation students/Seasonal Clerks (students
                                                                                             62%
  who work for you during their university vacations)

     Cadets/Trainees (i.e. school leavers who work for
                                                                           29%
     your organisation whilst they study at university)

                                          Apprentices                    25%

 Co-op students (students who spend 6 to 12 months
                                                                         23%
  working for you as part of their university course)

                                       School Leavers              13%

                                Other (please specify)      1%

                                           Don't know       0%

                                                          0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

20
The AAGE Employer Survey 2019

More than half of employers have filled their 2019
graduate positions.
At the time the survey was conducted, nearly                    Employers are likely to offer
three in five employers (57%) have filled their                 permanent/ongoing employment for graduates.
graduate vacancies for 2019, whilst two in five                 Three in four employers (76%) provide this type
(39%) have not. Just 4% of employers are not                    of employment while nearly one in five give
recruiting graduates for 2019.                                  offers for fixed term employment (18%).

           Has your organisation filled all its graduate vacancies for
                                     2019?

                                  Yes                                                                        57%

                                   No                                                      39%

 We did not recruit graduates for 2019        4%

                                         0%        10%          20%          30%        40%      50%         60%

            What type of employment is offered to graduates joining
                    your organisation's graduate program?

     Fixed term employment (e.g. 2 year fixed term
                                                                       18%
               contract) for all graduates

 Permanent/Ongoing employment for all graduates                                                               76%

    Fixed term contract or permanent employment
                                                           3%
    dependent on individual business unit's needs

                                         Don't know      0%

                             Other (please specify)        4%

                                                      0%      10%     20%    30%     40%   50%   60%   70%    80%

                                                                                                                    21
The AAGE Employer Survey 2019

Intern recruitment by industry
Graduate roles offered to interns.
The table below provides insights into the                           graduate positions offered by employers in a
number of graduate positions that were offered                       particular industry as well as the average
to interns at the end of their 2017/2018                             number of interns that accept these graduate
internship. It highlights the average number of                      positions.

                                   Average graduate               Average graduate
                                  positions offered to          positions accepted by          Offer acceptance rate
          Industry
                                    interns by each                interns for each                     (%)
                                      employer (#)                   employer (#)
 Accounting &
                                            145                             121                            83%
 Professional Services
 Australian
                                              1                              1                             77%
 Government
 Banking, financial
                                             15                              14                            93%
 services or insurance
 Construction and
                                             13                              12                            98%
 Property
 Consulting                                   5                              5                            100%
 Engineering                                  5                              5                            100%
 Engineering
                                             32                              31                            97%
 Consulting
 Engineering
                                             20                              15                            74%
 Contractors
 Fast Moving
                                              2                              2                            100%
 Consumer Goods
 IT hardware or
                                              4                              3                             74%
 software
 Law                                         75                             73                             96%
 Manufacturing and
                                              2                              2                            100%
 Industry
 Mining                                       11                             10                            91%
 Oil and Gas                                 35                             33                             94%
 Retail                                       3                              3                            100%
 Roads and Transport                         15                              10                            65%
 State Government                             1                              1                            100%
 Overall Average                             22                              19                            87%

All values in this table are rounded to the nearest whole number. Please note that the “Offer acceptance rate” column is
calculated with the unrounded values, up to 2 decimal places.

22
The AAGE Employer Survey 2019

Recruitment statistics for 2017/2018 intern/vacation
programs.
The table shows the average recruitment                              The Consulting and Fast Moving Consumer
statistics for each employer in a particular                         Goods industries are not included in this table
industry for intern/vacation programs that took                      due to having incomplete/no responses.
place between December 2017 and June 2018.

                               Average                                             Average
                                                         Average
                               Vacation                                            Vacation
                                                         Vacation                                       Offer acceptance
       Industry                Scheme                                           Scheme offers
                                                      Scheme offers                                          rate (%)
                            applications per                                     accepted per
                                                     per employer (#)
                             employer (#)                                        employer (#)
 Accounting &
 Professional                     4,268                      224                        197                      88%
 Services
 Australian
                                    128                        2                         2                      100%
 Government
 Banking,
 financial services                 883                       23                        21                       91%
 or insurance
 Engineering                         10                        1                         1                      100%
 Engineering
                                   2,618                      62                        58                       93%
 Consulting
 Engineering
                                    884                       23                        19                       84%
 Contractors
 IT hardware or
                                    169                        5                         4                       77%
 software
 Law                               1,429                      164                      120                       73%
 Manufacturing
                                    267                       10                        10                      100%
 and Industry
 Mining                            1,500                      67                        67                      100%
 Oil and Gas                       1,924                      83                        79                       95%
 Retail                              3                         3                         3                      100%
 Roads and
                                    342                       26                        24                       92%
 Transport
 State
                                     13                        1                         1                      100%
 Government
 Overall Average                    816                       40                        34                      86%
All values in this table are rounded to the nearest whole number. Please note that the “Offer acceptance rate” column is
calculated with the unrounded values, up to 2 decimal places.

                                                                                                                           23
The AAGE Employer Survey 2019

Recruitment statistics for 2018/2019 intern/vacation
programs.
The table shows the average recruitment                              The Consulting, Fast Moving Consumer Goods
statistics for each employer in a particular                         and Roads and Transport industries are not
industry for intern/vacation programs taking                         included in this table due to incomplete/no
place between December 2018 and June 2019.                           responses.

                               Average                                             Average
                                                         Average
                               Vacation                                            Vacation
                                                         Vacation                                       Offer acceptance
       Industry                Scheme                                           Scheme offers
                                                      Scheme offers                                          rate (%)
                            applications per                                     accepted per
                                                     per employer (#)
                             employer (#)                                        employer (#)
 Accounting &
 Professional                      4,201                     248                       215                       87%
 Services
 Australian
                                     70                        2                         2                       97%
 Government
 Banking,
 financial services                 1,115                     26                        24                       93%
 or insurance
 Engineering                        25                         2                         2                      100%
 Engineering
                                  3,000                       73                        63                       86%
 Consulting
 Engineering
                                   1,134                      26                        24                       92%
 Contractors
 IT hardware or
                                    20                         1                         1                       80%
 software
 Law                               1,674                      178                      100                       56%
 Manufacturing
                                    260                        8                         8                      100%
 and Industry
 Mining                            1,990                      74                        74                      100%
 Oil and Gas                       1,227                      46                        44                       96%
 State
                                    25                         0                         0                         -
 Government
 Overall Average                    792                       39                        32                       84%

All values in this table are rounded to the nearest whole number. Please note that the “Offer acceptance rate” column is
calculated with the unrounded values, up to 2 decimal places.

24
The AAGE Employer Survey 2019

Graduate recruitment
Overall recruitment results for the 2019 graduate intake.
The table below shows the aggregated                The percentages shown in the "Proportion of
recruitment statistics for all the employers that   Candidates" column below provide an industry-
participated in the survey. For example,            wide benchmark for the proportion of
employers collectively received a total of          candidates that progress through each stage of
200,525 applications for their 2019 graduate        the selection process.
program. Approximately 3% of the total
applications result in candidates being offered
a graduate position.

                                                                                Proportion of
 2019 Graduate Positions                               Total (#)
                                                                                 candidates
 Applications submitted                                200,525                        -
 Candidates invited to 1st round selection              73,547                37% of applicants
                                                                              20% of first round
 Candidates invited to final round selection            14,816
                                                                                participants
                                                                              44% of final round
 Candidates offered a graduate position                 6,543
                                                                                participants
 Candidates who accept a graduate position               5,776               88% acceptance rate
                                                                             8% of graduates who
 Candidates who renege a graduate position                471
                                                                                 accept offer

                                                                                                   25
The AAGE Employer Survey 2019

2019 graduate intake by industry.
The table below provides insight into the                           number of candidates that apply for each
average number of applications received per                         graduate position. For example, each employer
employer and positions filled per employer                          in the Accounting & Professional Services
sorted by their respective industry.                                industry has, on average, 26 applications for
                                                                    each graduate job.
The final column (Average applications per
graduate position filled) highlights the average

                                                                   Average graduates
                                  Average applications                                           Average applications
                                                                   recruited for 2019
          Industry               received per employer                                           per graduate position
                                                                  intake per employer
                                           (#)                                                            (#)
                                                                           (#)
 Accounting &
                                            5,949                            225                             26
 Professional Services
 Australian
                                            1,502                             39                             39
 Government
 Banking, financial
                                            2,442                             57                             43
 services or insurance
 Construction and
                                            1,566                             41                             38
 Property
 Consulting                                 2,300                            137                              17
 Engineering                                 460                              13                              37
 Engineering
                                            4,387                            139                             32
 Consulting
 Engineering
                                             805                              31                             26
 Contractors
 Fast Moving
                                            1,972                             11                             173
 Consumer Goods
 IT hardware or
                                             999                              22                             46
 software
 Law                                         251                              54                              5
 Manufacturing and
                                             903                              24                             38
 Industry
 Mining                                     2,673                             44                              61
 Oil and Gas                                1,955                             61                             32
 Retail                                     2,590                             74                             35
 Roads and Transport                         835                              16                             54
 State Government                           1,198                             32                             38
 Overall Average                            1,940                             59                             33

All values in this table are rounded to the nearest whole number. Please note that the “Average applications per graduate
position” column is calculated with the unrounded values, up to 2 decimal places.

26
The AAGE Employer Survey 2019

Median number of graduate positions.
The graph below depicts the median number of graduates hired by each employer from 2008 to 2019.

             Median number of vacancies per employer (2008 to 2019)
 30

 25                                                                       24
                                                                                  23

                                     22
                                                                   21
                                                                                         21
                                                           20
 20
        18     18             18             18

                                                    16

 15
                       13

 10

  5

  0
      2008    2009   2010    2011   2012    2013   2014   2015    2016   2017    2018   2019

                                                                                               27
The AAGE Employer Survey 2019

Graduate position offers.
The table below shows the average number of graduate job offers per employer and accepted offers
per employer by their respective industry for the 2019 graduate intake.

                                  Average candidates              Average candidates
                                  offered a graduate                 who accept a                 Average acceptance
          Industry
                                 position per employer           graduate position per                 rate (%)
                                           (#)                       employer (#)
 Accounting &
                                             273                             214                            78%
 Professional Services
 Australian
                                              45                             40                             89%
 Government
 Banking, financial
                                              57                             50                             88%
 services or insurance
 Construction and
                                              57                             49                             86%
 Property
 Consulting                                  134                             131                            98%
 Engineering                                  7                               6                             92%
 Engineering
                                             165                             138                            84%
 Consulting
 Engineering
                                              31                              19                            61%
 Contractors
 Fast Moving
                                              13                              11                            86%
 Consumer Goods
 IT hardware or
                                             26                               21                            84%
 software
 Law                                         102                             72                             71%
 Manufacturing and
                                              3                               3                            100%
 Industry
 Mining                                      59                              44                             74%
 Oil and Gas                                 65                              60                             92%
 Retail                                      66                              64                             96%
 Roads and Transport                          17                              16                            91%
 State Government                             32                             29                             91%
 Overall Average                              67                             56                             84%

All values in this table are rounded to the nearest whole number. Please note that the “Average acceptance rate” column is
calculated with the unrounded values, up to 2 decimal places.

28
The AAGE Employer Survey 2019

Graduate salaries and benefits
Employers are likely to review graduates’ salaries by the
conclusion of their first year.
Half of employers (50%) will review graduates’
salaries at the conclusion of their first year,              Recruitment insights
whilst one in eleven (9%) will review their
graduate salaries halfway through the year.                  Graduates hired to do entry level work are
Employers are least likely to initiate a salary              most likely to have their salaries reviewed at
review at the conclusion of the graduates’                   the conclusion of their first year (73%).
second year (2%) or at the conclusion of each                Graduates hired to be part of a leadership
rotation (7%), and none are reviewed quarterly               program (64%) and graduates hired for in-
(0%). Almost one third (32%) of employers                    demand roles (53%) are comparatively lower.
indicated “Other”, where responses consist
primarily of “annually”, “yearly” and “18
months”.

                How often are graduate salaries reviewed during the
                                graduate program?

                               Quarterly      0%

                              Half yearly               9%

     At the conclusion of their first year                                                        50%

 At the conclusion of their second year           2%

     At the conclusion of each rotation                7%

                  Other (please specify)                                      32%

                                             0%        10%   20%        30%         40%       50%        60%

                                                                                                              29
The AAGE Employer Survey 2019

Graduates’ starting salaries and graduate numbers.
The table shows the average graduate starting              The starting salaries shown in the table are
salaries and the average number of graduates               base salaries and exclude superannuation and
for each employer in a particular industry for             benefits. Responses which do not provide
the 2018 and 2019 graduate intakes.                        information for both 2018 and 2019 are not
                                                           included in the calculations.

                           Average          Average starting          Average          Average starting
       Industry          graduates for       salary for 2018        graduates for       salary for 2019
                        2018 intake (#)       graduate ($)         2019 intake (#)       graduate ($)
 Accounting &
 Professional                 212                $54,659                 225               $55,551
 Services
 Australian
                              35                 $62,069                  41               $63,160
 Government
 Banking, financial
 services or                  55                 $65,173                  57               $66,265
 insurance
 Construction and
                              44                 $71,600                  41               $73,200
 Property
 Consulting                   126                $58,333                 137               $60,000
 Engineering                   5                 $68,000                  4                $68,000
 Engineering
                              161                $62,333                 161               $63,333
 Consulting
 Engineering
                              29                 $67,000                  31               $69,000
 Contractors
 Fast Moving
                               14                $60,500                  8                $60,500
 Consumer Goods
 IT hardware or
                              23                 $62,273                 22                $64,091
 software
 Law                          56                 $73,500                  73               $75,252
 Manufacturing
                               18                $65,367                  30               $65,367
 and Industry
 Mining                       47                 $84,000                  44               $84,000
 Oil and Gas                  59                 $91,000                  61               $93,000
 Retail                        71                $66,000                  74               $66,000
 Roads and
                               21                $65,000                  16               $66,000
 Transport
 State
                              34                 $62,539                 40                $63,548
 Government
 Overall Average               61                $64,455                 66                $65,691

30
The AAGE Employer Survey 2019

Average graduate salary has risen steadily since 2003.
The table below shows the progression of average graduate starting salaries over time, from 2003 to
2019. These figures are base salaries which exclude superannuation and benefits.

                      Average graduate starting salary (2003 to 2019)
  $70,000

                                                                                                $65,691

 $65,000                                                                              $64,455

                                                                                 $63,022

                                                                           $60,714
 $60,000

                                                                       $58,000

                                                     $56,000 $56,150
                                                                           $57,100
 $55,000
                                              $54,000

                                         $51,750

 $50,000                                           $51,350

                               $48,000

                           $45,700
 $45,000
                       $43,000
                 $42,600

            $41,600

 $40,000

            $39,800

 $35,000
             2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

                                                                                                      31
The AAGE Employer Survey 2019

Benefits revolve around assistance and flexibility.
Employers are likely to offer assistance                          overall wellbeing of the graduate. Two in three
programs such as counselling (93%) and                            (68%) will provide a laptop, iPad or netbook for
flexible work arrangements (87%) to aid the                       their graduates.

                   Which other benefits will your organisation provide for
                             new graduates starting in 2019?
                                              Please select all that apply.
                       Employee assistance program                                                              93%
                          Flexible work arrangements                                                          87%
                              Laptop, iPad or netbook                                                   68%
                       Specialised graduate program                                               57%
     Payment of course fees for further education, etc                                       50%
                                        Staff discounts                                     47%
                                      Paid study leave                                   46%
                Training for professional qualification                                  45%
         Free or subsidised sports & leisure facilities                               39%
                                  Relocation package                               33%
         Private health care - subsidised / discounted                          30%
                         Superannuation above SGC                             26%
                 Salary packaging (e.g. 'pick and mix')                      23%
                    Free or subsidised mobile phone                       21%
                                   Unpaid study leave                     21%
                                Corporate credit card                  18%
                              Share options/schemes                    18%
                                           Car parking                 16%
                                         Paid overtime                 16%
                   Regional living allowance or bonus               13%
                   Non-monetary relocation package                9%
                   Free or subsidised public transport           8%
                                Company car scheme            6%
                                       Shift allowance       4%
                   Global induction/overseas training        3%
                                        Sign on bonus        3%
                        Private healthcare - fully paid     2%
                                Other (please specify)         7%

                                                          0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

32
The AAGE Employer Survey 2019

Marketing channels
Most employers visit up to four universities in person as
part of their recruitment campaign.
Almost half of employers (46%) visit one to four         Just one in ten participating employers (10%)
universities, while another 24% visit five to nine.      will not visit any universities as part of their
One in five employers (20%) will visit ten or            recruitment campaign.
more universities as part of their recruitment
campaign.

                How many different universities does your organisation
                 physically visit as part of your recruitment campaign?

       1 to 4                                                                                      46%

      5 to 9                                             24%

     10 to 14                        9%

     15 to 19              4%

    20 to 24                   5%

 25 or more          2%

       None                           10%

                0%        5%        10%     15%   20%   25%     30%       35%       40%      45%         50%

                                                                                                            33
The AAGE Employer Survey 2019

Meeting potential graduates at careers fairs and
presentations is an effective approach for some
employers.
Employers were asked to identify specific
marketing channels that they utilised to recruit                      Recruitments insights
graduates.
                                                                      More than two in three employers who recruit
University careers fairs and presentations on                         graduates to be part of a leadership program
campus score similarly (62% cf. 60% - very /                          (69%) or to fill in-demand roles (68%) feel
quite effective).                                                     university careers fairs are effective
However, employers are twice as likely to rate                        (very/quite).
presentations on campus as very effective (27%
cf. 13% university careers fairs).                                    University careers fairs are less effective for
                                                                      employers seeking graduates to do entry level
                                                                      work, with only half of employers (50%)
                                                                      indicating that it was effective (very/quite).

             Has your organisation utilised any of the careers fairs and
             presentation channels below to recruit graduates in 2018?
                 If so, what was the effectiveness of each channel?

                          University careers fairs        13%                 49%               13%             24%

                       Presentations on campus                  27%              32%          9%              31%

                     The Big Meet Careers Fairs           13%            35%           10%                42%

 Industry specific fair (CPA, Engineers Australia,
                                                      9%          19%      7%                       63%
          Chartered Accountants, Law)

                                                     0%    10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

             Very effective     Quite effective       Quite ineffective          Very ineffective         Did not use

34
The AAGE Employer Survey 2019

Graduate recruitment websites are very effective.
Employers were asked to identify specific                       more effective than emails/promotions (15%) or
marketing channels that they utilised to recruit                advertising on commercial websites (15%).
graduates.

Almost nine in ten employers (87%) find their                   Organisation type insights
own graduate recruitment websites to be the
most effective (very / quite effective) channel                 Both public (88%) and private (86%)
for recruitment purposes.                                       organisation employers feel graduate
                                                                recruitment websites are effective (very/quite
Employers rate their own websites as the most
                                                                effective). Public sector employers however,
effective marketing channel out of all of the
                                                                are more likely to indicate this channel is very
options included in the survey. Almost half of
                                                                effective (51% cf. 43% respectively)
employers (46%) see graduate recruitment
websites as very effective, which is three times

                  Has your organisation utilised any of the advertising
                       channels below to recruit graduates in 2018?
                   If so, what was the effectiveness of each channel?

                   Graduate recruitment website                46%                       41%                11%

   Advertising, banners or profiles on university
                                                         14%               57%                 9%         19%
                    websites

 Email mail outs & promotions from websites or
                                                         15%               55%                 8%      21%
          University Careers Services

 Advertising, banners or profiles on commercial
                                                         15%             43%           10%          29%
   websites (e.g: Seek, CareerOne, Indeed)

                  Graduate recruitment literature    6%            46%              10% 4%          34%

                                                    0%    10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

             Very effective    Quite effective       Quite ineffective     Very ineffective    Did not use

                                                                                                                  35
The AAGE Employer Survey 2019

Job boards are an effective marketing channel for some
employers.
Employers were asked to identify specific
marketing channels that they utilised to recruit              Business type insights
graduates.
                                                              Public sector companies are most likely to feel
Employers indicate GradConnection is the most                 GradConnection is very effective for graduate
effectively (very / quite) utilised job board.                recruitment. Over half of public companies
Almost four in five employers (79%) who used                  (51%) state it is very effective whilst two in five
GradConnection felt it was effective in                       private companies (40%) feel the same way.
recruiting graduates. Just under half of
employers (48%) felt the GradAustralia job
board was effective (very/quite) for recruitment.

             Has your organisation utilised any of the graduate specific
                   job boards below to recruit graduates in 2018?
                If so, what was the effectiveness of each channel?

        GradConnection                       44%                              35%                    21%

           GradAustralia          18%               30%                4%                  46%

 Graduate Opportunities 4% 4%4%                                         89%

                     Lode                                          96%

                            0%     10%     20%     30%    40%     50%        60%     70%       80%   90%       100%

             Very effective      Quite effective   Quite ineffective        Very ineffective     Did not use

36
The AAGE Employer Survey 2019

Employers only use specific social media channels for
recruitment.
Employers were asked to identify specific
marketing channels that they utilised to recruit                       Candidate type insights
graduates.
                                                                       Different social media platforms reach different
Two in three employers (69%) find LinkedIn
                                                                       types of graduates more effectively.
effective (very / quite) followed by Facebook
(46%). These two channels are at least twice as
                                                                       Employers find LinkedIn is most effective
effective compared to other social media.
                                                                       (very/quite) in reaching interns/vacation
Employers feel YouTube (21%) and Whirlpool                             workers (75%) and graduates (68.4%). It is less
(21%) are similar in terms of effectiveness.                           effective in recruiting apprentices (67.8%)
Channels such as Snapchat are rarely used
(96% - did not use) and Pinterest is not used at                       On the other hand, Facebook is the most
all.                                                                   effective in apprentices (61%) compared to
                                                                       interns/vacation workers (50%), graduates
                                                                       (46%) and cadets (42%).

                       Has your organisation utilised any of the social media
                            channels below to recruit graduates in 2018?
                        If so, what was the effectiveness of each channel?
       LinkedIn          12%                                57%                                13%              17%

  Facebook             11%                        35%                 13%                            41%

   YouTube          5%           16%         3%                                  76%

  Whirlpool         5%          16%          5%                                   74%

  Instagram               13%          8%                                       78%

        Twitter          11%         8%     4%                                   76%

   Pinterest                                                       100%

  Snapchat                                                            96%

                  0%           10%        20%      30%      40%     50%         60%      70%         80%      90%        100%

                  Very effective          Quite effective   Quite ineffective     Very ineffective         Did not use

                                                                                                                            37
The AAGE Employer Survey 2019

Employers only use specific print media channels for
their graduate recruitment.
Employers were asked to identify specific                       Trade journals/professional magazines (93%)
marketing channels that they utilised to recruit                and Graduate Opportunities (83%) are the least
graduates.                                                      used directory resources utilised for
                                                                recruitment.
Print media is a less widely utilised marketing
channel. At least half of employers indicate
they did not use any of the resources                           Recruitment insights
mentioned below for recruiting graduates.
                                                                Employers seeking to hire candidates to be
Two in five employers (42%) indicate the                        part of a leadership program think the
“GradAustralia Top 100 Graduate Employers” is                   GradAustralia Top 100 directory is the most
the most effective (very/quite) print media                     effective (very/quite). Over half (51%) of
channel, followed by “GradConnection/AFR                        employers state it was effective in recruiting
Top 100 Graduate Employers” where 39% of                        graduates compared to those hiring graduates
employers describe it as effective.                             for entry level work (33%) and filling in-demand
                                                                roles (37%).

                 Has your organisation utilised any of the careers
               directories / magazines below to recruit graduates in
                                       2018?
                If so, what was the effectiveness of each channel?

        GradAustralia Top 100 Graduate Employers        9%           33%                        52%

 GradConnection/AFR Top 100 Graduate Employers           12%         27%       5%             55%

             Uni careers service guides, newsletters           21%    5%                  69%

                            Graduate Opportunities        12%                         83%

          Trade journals or professional magazines      4%                          93%

                                                       0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

          Very effective     Quite effective      Quite ineffective        Very ineffective     Did not use

38
The AAGE Employer Survey 2019

Sponsorship and promotion activities are used by some
employers.
Employers were asked to identify specific                         Over four in five employers do not utilise skills
marketing channels that they utilised to recruit                  training events/business games (86%) and
graduates.                                                        sponsorship of subject prizes (80%).

One in three employers (33%) find the
sponsorship of student societies effective                        Candidate recruitment insights
(very/quite effective), although two thirds (65%)
did not utilise this channel. Promotional                         Employers report that promotional
gifts/giveaways are effective for three in ten                    gifts/giveaways/freebies are most effective
employers (29%), although this strategy is also                   (very/quite) in recruiting apprentices (61%)
most likely to be ineffective (very / quite) for                  compared to cadets (42%) and interns (38%). It
employers (23%).                                                  is least effective for recruiting graduates (30%).

             Has your organisation utilised any of the sponsorship and
                other activities below to recruit graduates in 2018?
                If so, what was the effectiveness of each channel?

      Sponsorship of student societies    8%             25%                             65%

  Promotional gifts/giveaways/freebies 4%             25%            19%     4%                 47%

          Sponsorship of scholarships     5%       18%       4%                         71%

 Skills training events/business games         9% 3%                              86%

         Sponsorship of subject prizes        9%   8%                              80%

                                         0%     10%    20%     30%    40%   50%    60%    70%    80%    90% 100%

             Very effective   Quite effective         Quite ineffective     Very ineffective      Did not use

                                                                                                                  39
The AAGE Employer Survey 2019

Marketing and selection spend
Employers generally spend lower amounts on marketing
and higher amounts on selection.
Over half of employers (56%) spend between                        process (22%) is twice as high as the number of
$0 to $50,000 on marketing and attraction                         employers who spend this amount on
whilst almost two in five (38%) spend the same                    marketing and attraction (10%).
amount for their selection process.
                                                                  For their 2019 graduate intake, employers
On the other hand, the number of employers                        spent in total, $8,166,908 on selection
who spend $300,000 or more on the selection                       processes and $4,770,373 on marketing.

             What was your organisation's TOTAL spend on your 2019
                              intake of graduates?

          $0 to $50,000                                                              38%
                                                                                                            56%

     $50,001 to $100,000                   10%
                                                          19%

  $100,001 to $150,000                   8%
                                         8%
                                      6%
  $150,001 to $200,000
                                 3%
                                 3%
 $200,001 to $250,000
                            0%
                                                 13%
 $250,001 to $300,000
                                  4%

       $300,001 or more                                         22%
                                           10%

                           0%           10%            20%            30%           40%          50%         60%

                                      Selection Process         Marketing & Attraction

                  Total spend on marketing and selection processes
  $10,000,000
                                                 $8,166,908
  $8,000,000

  $6,000,000                                                                 $4,770,373
     $4,000,000

  $2,000,000

             $0

                  Total spend on Selection Processes              Total spend on Marketing & Attraction

40
The AAGE Employer Survey 2019

Average marketing spend by industry.
The table below provides an in-depth look at marketing spend in each industry. The spend per
graduate is based on the average number of graduates recruited for 2019. The average cost per hire is
$3,066 ($1,035 in marketing spend and $2,031 in selection spend).

                                                                 Average candidates
                                     Average total                                               Average marketing
                                                                  recruited for 2019
          Industry                marketing spend per                                            spend per graduate
                                                                 intake per employer
                                     employer ($)                                                   position ($)
                                                                          (#)
 Accounting &
                                          $133,717                          225                           $595
 Professional Services
 Australian
                                          $35,184                           39                             $910
 Government
 Banking, financial
                                         $80,269                             57                          $1,408
 services or insurance
 Construction and
                                         $29,600                             41                            $715
 Property
 Consulting                              $38,000                            137                           $277
 Engineering                              $11,000                            13                           $880
 Engineering
                                         $80,000                            139                           $576
 Consulting
 Engineering
                                          $31,147                            31                          $1,005
 Contractors
 Fast Moving
                                         $25,900                             11                          $2,272
 Consumer Goods
 IT hardware or
                                          $31,609                           22                            $1,443
 software
 Law                                     $110,000                           54                           $2,037
 Manufacturing and
                                          $16,667                           24                            $709
 Industry
 Mining                                  $20,000                            44                            $455
 Oil and Gas                             $72,500                             61                           $1,198
 Retail                                   $57,750                            74                           $784
 Roads and Transport                     $25,667                             16                          $1,656
 State Government                         $21,561                           32                            $678
 Overall Average                          $47,231                           59                           $1,035

All values in this table are rounded to the nearest whole number. Please note that the “Average marketing spend per graduate
position” column is calculated with the unrounded values, up to 2 decimal places.

                                                                                                                          41
The AAGE Employer Survey 2019

Average selection spend by industry.
The table below provides an in-depth look at selection spend in each industry. The spend per graduate
is based on the average number of graduates recruited for 2019. The average cost per hire is $3,066
($1,035 in marketing spend and $2,031 in selection spend).

                                                                  Average candidates
                                      Average total                                                Average selection
                                                                   recruited for 2019
          Industry                 selection spend per                                            spend per graduate
                                                                  intake per employer
                                       employer ($)                                                   position ($)
                                                                           (#)
 Accounting &
                                         $170,275                           225                            $758
 Professional Services
 Australian
                                          $95,013                            39                           $2,458
 Government
 Banking, financial
                                          $123,077                           57                           $2,159
 services or insurance
 Construction and
                                          $38,700                             41                           $935
 Property
 Consulting                                $6,333                            137                            $46
 Engineering                              $13,750                             13                           $1,100
 Engineering
                                          $27,500                            139                            $198
 Consulting
 Engineering
                                          $20,405                             31                           $658
 Contractors
 Fast Moving
                                          $85,000                             11                          $7,456
 Consumer Goods
 IT hardware or
                                          $45,250                            22                           $2,065
 software
 Law                                     $122,500                            54                           $2,269
 Manufacturing and
                                          $17,000                            24                            $723
 Industry
 Mining                                    $8,000                            44                             $182
 Oil and Gas                             $132,500                            61                           $2,190
 Retail                                   $5,000                             74                             $68
 Roads and Transport                     $129,000                            16                           $8,323
 State Government                         $93,599                            32                           $2,945
 Overall Average                          $80,068                            59                           $2,031

All values in this table are rounded to the nearest whole number. Please note that the “Average selection spend per graduate
position” column is calculated with the unrounded values, up to 2 decimal places.

42
The AAGE Employer Survey 2019

Assessment processes
The assessment process usually takes up to four months.
Employers are likely to have an application
process that takes between two and four
                                                                 Recruitment insights
months (76%). The application process,
however, is more likely to be four months or                     Graduates who are recruited to fill a specific
longer (54%) than two months or less (46%). A                    role that require in demand or technical skills
small number of employers have assessment                        are three times as likely to complete their
processes longer than six months (5%).                           application process in up to a month (21%)
                                                                 compared to those who are hired to be part of
After the final assessment phase, almost half of                 a leadership program (6%) or perform graduate
employers (46%) make offers within 24 hours to                   tasks (7%).
a week. The remaining half of graduates (54%),
take between two weeks to over a month to
make their offer.

            How long is your assessment process from application to
                                    offer?

        Up to 2 weeks           1%

        Up to a month                          8%

       Up to 2 months                                                                            37%

       Up to 4 months                                                                                39%

       Up to 6 months                               10%

 Longer than 6 months                     5%

                           0%        5%        10%         15%   20%     25%     30%      35%        40%       45%

           How long do recruits have to wait between the final stage
             of their assessment process and receiving an offer?

     Up to 24 hours                                  8%

       Up to 3 days                                                                            24%

      Up to a week                                                 14%

     Up to 2 weeks                                                                                   25%

     Up to a month                                                                       22%

 More than a month                               7%

                      0%              5%                  10%      15%          20%            25%             30%

                                                                                                                  43
The AAGE Employer Survey 2019

Employers formally measure some parts of their selection
process.
The top three measures employers track
include the number of applications received                      Organisation type insights
(96%), number of candidates that progress
                                                                 Private sector employers are more likely than
through each stage of selection (81%) and
                                                                 public sector employers to explore why their
acceptance rate (79%). A handful of employers
                                                                 graduates decline their offer. They are
(3%) do not use any measurement.
                                                                 comparatively more concerned with the
                                                                 motivations behind the declined offer (61% cf.
                                                                 40% public sector employers) and the
                                                                 destination of the candidate who declined (39%
                                                                 cf. 20 public sector employers).

                    Which of the following do you formally measure?

                     Number of applications received                                                        96%

     Number of candidates that progress through each
                                                                                                     81%
             stage of the selection process

                                     Acceptance rate                                                 79%

            Applications received from each university                                         68%

 Applications received from each marketing channel                                       59%

                Reasons why your candidates decline                                    54%

      Destination of candidates who decline your offer                      32%

                                         Cost per hire                      31%

      Return on Investment of each marketing channel
                                                                      21%
                           used

                                  Cost per application             15%

                       We don't do any measurement          3%

                                Other (please specify)     2%

                                                         0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

44
You can also read