MEDIA-RATE 2021 - Holzmann Medien
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MEDIA-RATE 2021
Nr. 53 valid Jan. 1st, 2021
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www.fleischerei.de
TARGET GROUP. CHANNELS. THEME PLAN. PRICE LIST. WEBSITE. NEWSLETTER. CONTACT PERSONS.
CONTENT
Our target group Page 3
Our channels Page 4
PRINT
'Die Fleischerei' at a glance Page 6 f.
Schedule of due dates and topics Page 8 f.
Price list Page 12 f.
Formats Page 15 f.
Special issues Page 17 f.
Circulation and distribution analysis Page 19
Recipient structure analysis Page 20 f
DIGITAL
fleischerei.de at a glance Page 23
Display Page 24 f.
Multiscreen Page 26
Mobile Page 27 f.
Content Marketing Page 29 f.
Newsletter 'Die Fleischerei aktuell' at a glance Page 32
Dates Page 33
Types of advertising Page 34 f.
ÜBER UNS
Contact | Publisher | AGB Page 36
2
OUR TARGET GROUP
Die Fleischerei – INTERNATIONAL MAGAZINE FOR MEAT
PROCESSORS IN TRADE AND INDUSTRY
OUR READERS
Owner and Managers and and their
Managing Director of decision makers in the supplier company
butcher stores meat processors industry
3
OUR CHANNELS
PRINT
RELEVANT CONTENT – PURSUED WITH THE HIGHEST INTEREST
'Die Fleischerei' is published 10 times a year with a wide circulation
of 6,410 copies (IVW 2|2020) and offers craft and industrial
meat processors all the information they need for their daily work.
DIGITAL
WEBSITE fleischerei.de
fleischerei.de supplements our information offer as online portal daily updated
and offers IVW-tested quality range for banner and native formats.
NEWSLETTER Die Fleischerei aktuell
The newsletter 'Die Fleicherei aktuell' reaches you every 14 days,
always on Wednesdays almost 1,900 subscribers. The offer is supplemented
by a topic newsletter per month.
4
Die Fleischerei
AT A GLANCE INTERNATIONAL MAGAZINE FOR MEAT PROCESSORS
IN TRADE AND INDUSTRY
CIRCULATION
Distributed circulation (IVW-tested):
6,410 copies
(booth 2|2020)
FREQUENCY OF PUBLICATION
10 x per year
(monthly, two double numbers)
6CLEAR READER LEADING
MODERN LAYOUT
OUR CREDO
• 'Die Fleischerei' offers specialized information with strong practical relevance
• 'Die Fleischerei' is independent and objective
• 'Die Fleischerei' informs about trends, market chances and industry development
• 'Die Fleischerei' ensures the knowledge advantage in competition
UNSER INHALT
• Categories: Meat processing craft | technology | branch | operation and
management
• Topics: Current industry developments | technical innovations and solutions
in the machinery and supply industry | marketing | sales promotion |
party service, catering and snack business | science for the practitioner |
advice on nutrition | commercial and refrigerated vehicles | food and
meat hygiene law | labour law | tax law
• Our types of writing: User reports, interviews, trade fair reports, product
innovations, service pages, technical articles
7SCHEDULE AND TOPICS
Issue Due dates* Main topics Trade fairs/Exhibitions
1-2 DP: 03/02/2021
AD/PM: 14/01/2021
Packaging and packaging material
Project planning and facilities
Internationale Grüne Woche Berlin, 15/1 to 24/1/2021, Berlin
SIRHA – International Trade Fair for Catering, Hotel and Food, 23/1 to
January/ ED: 11/12/2020 of industrial slaughterhouses
February 27/1/2021, Lyon
Shop and counter fitting, lighting systems
UPAKOVKA, 26/1 to 29/1/2021, Moscow
HOGA, 7/2 to 9/2/2021, Nuremberg
PRODEXPO, 8/2 to 12/2/2021, Moscow
BioFach + Vivaness, 17/2 to 20/2/2021, Nuremberg
Dairy & Meat Industry, 26/1 to 29/1/2021, Moscow
Ingredients Russia, 26/1 to 28/1/2021, Moscow
3 DP: 03/03/2021
AD/PM: 11/02/2021
Anuga FoodTec 2021: Preliminary report
Industrial equipment for smoking and climatic
CFIA – The Food Industry Suppliers`Trade Show, March 2021, Rennes
Taste, 13/3 to 15/3/2021, Florenz
March ED: 15/01/2021 maturing
FOODEX JAPAN, 9/3 to 12/3/2021, Tokyo
Measuring and weighing technology, quality
control LogiMAT, 9/3 to 11/3/2021, Stuttgart
Refrigerated vehicles and vehicle fleet IHM, 10/3 to 14/3/2021, Munich
Artificial and natural casings Anuga FoodTec, 23/3 to 26/3/2021, Cologne
Special section: 'Catering & Partyservice'
Special issue
DP: 10/03/2021 'Die Fleischerei International'
AD/PM: 15/02/2021
for Anuga FoodTec 2021 (in English)
ED: 15/01/2021
- for more details see page 17 -
* DP = Date of publication AD = Advertising deadline PM = Printing material ED = Editorial deadline
8SCHEDULE AND TOPICS
Issue Due dates* Main topics Trade fairs/Exhibitions
4 DP: 07/04/2021
AD/PM: 15/03/2021
Industrial machinery for filling and portioning
Packaging solutions for the meat industry
Foodex – Food Industry Exhibition, 12/4 to 14/4/2021, Birmingham
Markt des guten Geschmacks, 8/4 to 11/4/2021, Stuttgart
April ED: 15/02/2021 Work and protective clothing
FoodTechMash (ProdTechMash) – within IFFIP, April 2021, Kiew
Slicers and frozen meat slicers
for industrial companies International Food Ingredients / Additives Exhibition, April 2021, Tokyo
Slicing machines and shop scales
5 DP: 05/05/2021
AD/PM: 14/04/2021
Anuga FoodTec 2021: Follow-up report
Ideas for the barbecue season 2021
MEAT TECH, 4/5 to 7/5/2021, Mailand
SIAL CHINA, 18/5 to 20/5/2021, Shanghai
May ED: 12/03/2021 Universal equipment for smoking, cooking,
roasting and baking
Derinding and skinning
Cauldron equipment
6 DP: 04/06/2021
AD/PM: 12/05/2021
Cutter technology for industrial meat processing
Knives, special machinery knives, grinding
Belagro – International exhibition for agricultural machinery and animal
husbandry, June 2021, Minsk
June ED: 19/04/2021 machines FISPAL Tecnologia, June 2021, Sao Paulo
Production of flake/chip and crushed ice
ProPak Asia, June 2021, Bangkok
Cleaning, disinfection and hygiene
* DP = Date of publication AD = Advertising deadline PM = Printing material ED = Editorial deadline
9SCHEDULE AND TOPICS
Issue Due dates* Main topics Trade fairs/Exhibitions
7-8 DP: 06/07/2021
AD/PM: 15/06/2021
Mincing and mixing
Vacuum chamber machines
ProPak China – International exhibition for processing, packaging and
Print, July 2021, Shanghai
July/ ED: 17/05/2021 Light meals, snacks and convenience products
August Equipment for hot food consumption FIAC – Food Ingredients Asia-China, July 2021, Shanghai
Mobile sales vehicles 99 Food Expo, August 2021, New Delhi
TecnoCarne – International Meat Industry Technology Fair,
3/8 to 5/8/2021, São Paulo
Special issue DP: 27/08/2021 'SÜFFA 2021'
AD/PM: 06/08/2021 - for more details see page 18 -
ED: 06/07/2021
9 DP: 03/09/2021
AD/PM: 13/08/2021
SÜFFA 2021 – Preliminary report
Processing machines for filling, portioning and
SÜFFA – Trade fair for the meat industry, 18/9 to 20/9/2021, Stuttgart
SIAL Middle East, 7/9 to 9/9/2021, Abu Dhabi
September ED: 13/07/2021 clipping for craft enterprises
RIGAFOOD, 9/9 to 11/9/2021, Riga
Hygiene solutions
Outfitting of trade-scale slaughter houses WorldFood Istanbul, September 2021, Istanbul
Software for the meat trade sale InProdMash Ukraine – International trade fair for food processing
and packaging, September 2021, Kiew
AFEX – AsiaFood Expo, September 2021 Manila
POLAGRA TECH – International Trade Fair of Food Processing Technologies,
September 2021, Poznàn
evenord – Fair trade for the meat craft, 25/9 to 26/9/2021, Nuremberg
Fachpack, 28/9 to 30/9/2021, Nuremberg
10 DP: 05/10/2021
AD/PM: 13/09/2021
Cutting machinery and bone saws
Spices and additives
ANUGA, 9/10 to 13/10/2021, Cologne
Meat Industry incl. AGROPRODMASH, October 2021, Moscow
October ED: 12/08/2021 Starter, mould and protective cultures
SAUDI AGRO-FOOD INDUSTRIES, October 2021, Riyadh
Promotion and advertising material for
specialised shops WorldFood Ukraine, October 2021, Kiew
Gourmet food and antipasti
* DP = Date of publication AD = Advertising deadline PM = Printing material ED = Editorial deadline
10SCHEDULE AND TOPICS
Issue Due dates* Main topics Trade fairs/Exhibitions
11 DP: 28/10/2021
AD/PM: 06/10/2021
Packaging technology for the industry
Labelling and printing
Alles für den Gast, November 2021, Salzburg
FoodExpo Kazakhstan, November 2021, Almaty
November ED: 08/09/2021 Clipping machines for the meat processing
PETERFOOD, November 2021, St. Petersburg
industry
Cheese at the butcher SIAL Interfood Indonesia, November 2021, Jakarta
Igeho – International trade fair for the hotel and catering industry,
Take-away and care, 20/11 to 24/11/2021, Basel
12 DP: 03/12/2021
AD/PM: 12/11/2021
Cutter technology for crafts enterprises
Washers for containers, aprons and boots
Internationale Grüne Woche Berlin, 21/1 to 30/1/2022, Berlin
December ED: 18/10/2021 Curing and massaging, production of cured food
products
Software for industrial meat processors
* DP = Date of publication AD = Advertising deadline PM = Printing material ED = Editorial deadline
Main regular editorial topics:
Current industrial development | technical innovations and solutions in the machinery and supply industry | marketing for retail butcher shops | sales promotion campaigns |
party catering and snack business | recipes for the hot and cold food counter | snack and convenience products | sciences for the practitioner | reports on trade fairs | advice
on nutrition | commercial and refrigeration vehicles | law pertaining to food products and meat hygiene | labour law | tax law
11PRICE LIST NO. 53
valid from 1/1/2021
1 Advertisement prices and formats (All prices specified are subject to effective statutory VAT.)
Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured
1/1 page 184 x 265 € 3.665,– € 4.215,– € 4.765,– € 5.315,–
Junior page 137 x 180 € 1.925,– € 2.355,– € 2.785,– € 3.215,–
1/2 page 90 x 265 or 184 x 130 € 1.925,– € 2.355,– € 2.785,– € 3.215,–
1/3 page 60 x 265 or 184 x 88 € 1.295,– € 1.645,– € 1.995,– € 2.345,–
1/4 page 90 x 130 or 43 x 265 or 184 x 65 € 975,– € 1.295,– € 1.615,– € 1.935,–
1/8 page 90 x 65 or 43 x 130 or 184 x 30 € 490,– € 650,– € 810,– € 970,–
Title page 150 x 205 (+3 mm trim allowance on the right) € 6,345.−
2. Back cover 184 x 265 € 3,960.− € 4,515.− € 5,075.− € 5,635.−
3. Back cover 184 x 265 € 3,960.− € 4,515.− € 5,075.− € 5,635.−
4. Back cover 184 x 265 € 3,960.− € 4,515.− € 5,075.− € 5,635.−
(Please note: Adress label top right)
b/w coloured
Cut-in ad/mm (40 mm wide) € 9.50 € 19.50
Millimeter price single column (43 mm wide) € 3.60 € 7.50
Dealer listing advertisements Your address is also published in our Dealer listing on
Millimeter price single column (50 mm wide) € 2.95 € 5.80 www.fleischerei.de
( Dealer listing can only be booked for the duration of 12 month; no scale of discount;
also possible in special issues of 'Die Fleischerei International')
Section formats and graphic illustration see page 28
12PRICE LIST NO. 53
valid from 1/1/2021
2 Surcharges: Weight Price ‰
Placement Binding placement regulations: in each case 10 % of basic price
up to 25 g € 290.−
Colour Per standard colour (Euroscale) see price list. Special colours which up to 30 g € 294.–
cannot be obtained from the Euroscale, 30 % surcharge on the up to 40 g € 312.–
colour surcharge. up to 50 g € 330.–
per additional 10 g € 15.–
Format Advertisements across the gutter 10 % of the basic price
Bleed advertisements up to 1/1 pages € 269.− Glued advertising material on request
up to 1/2 pages € 199.−
5 Contact: Isabella Hebinger (Advertising Management)
3 Discounts: for purchase within one year of insertion Telephone +49 8247 354-196
(starting from the appearance of the first advertisement) isabella.hebinger@holzmann-medien.de
frequency discount volume discount 6 Payment
Appearing 3 times 5% 1 page 3% terms and
Appearing 6 times 10 % 3 pages 5% bank details: Within 14 days of date of invoice without deduction;
Appearing 8 times 15 % 5 pages 10 % VAT ID no. DE 129 204 092
Appearing 10 times 20 % 8 pages 15 %
Sparkasse Memmingen
10 pages 20 %
IBAN: DE50 7315 0000 0000 1017 09, BIC: BYLADEM1MLM
No discount on loose inserts, postcards, glued inserts and technical
for payments in CHF:
supplementary costs.
Postfinance Zürich
4 Special types of IBAN: CH55 0900 0000 8005 4743 1, BIC: POFICHBEXXX
advertising: Bound inserts
2 pages (1 sheet) € 3,700.−
4 pages (2 sheets) € 4,590.–
Uncut format 216 x 315 mm
(6 mm head trimming, 12 mm foot trimming, 3 mm edge trimming, 3 mm gutter
bleed)
Trim size 210 x 297 mm
Required batch 6,700 copies
(discount: 1 sheet = 1/1 advertisement page)
Inserts (loose, maximum size DIN A4)
Price per 1,000 items, incl. postage and shipping costs
13PRICE LIST NO. 53
valid from 1/1/2021
Advertisement prices and formats for classified ads (All prices specified are subject to effective statutory VAT.)
Advertising categories Format Width x height Prices Prices
in mm print + online print + online
b/w 4-coloured
Job offers 1/1 184 x 257 € 950.– € 1.450.–
1/2 184 x 122 I 90 x 257 € 525.– € 725.–
1/4 90 x 122 € 280.– € 405.–
Job requests 1/2 184 x 122 I 90 x 257 € 275.– € 400.–
1/4 90 x 122 € 195.– € 260.–
1/8 90 x 57 € 125.– € 200.–
Purchases, sales, 1/1 184 x 257 € 950.– € 1.450.–
business relations 1/2 184 x 122 € 525.– € 725.–
1/4 90 x 122 € 280.– € 405.–
Code: € 5.– (national), € 10.– (international)
Discounts: none
Print material: Advertisements are set in the publishing house according
to the text template or can be delivered as a finished print file.
Proofs are produced on request.
Contact: Isabella Hebinger
Telephone +49 8247 354-196
isabella.hebinger@holzmann-medien.de
14FORMATS AND TECHNICAL SPECIFICATIONS
Advertisement formats
in the print space Bleed
1/1 page Junior page 1/2 p. horizontal 1/2 p. vertical 1/1 page Junior page 1/2 p. horizontal 1/2 p. vertical
Width 184 mm Width 137 mm Width 184 mm Width 90 mm Width 210 mm Width 149 mm Width 210 mm Width 102 mm
Height 265 mm Height 180 mm Height 130 mm Height 265 mm Height 297 mm Height 199 mm Height 149 mm Height 297 mm
1/3 p. horizontal 1/3 p. vertical 1/4 p. horizontal 1/4 p. vertical 1/3 p. horizontal 1/3 p. vertical 1/4 p. horizontal 1/4 p. vertical
Width 184 mm Width 60 mm Width 184 mm Width 43 mm Width 210 mm Width 72 mm Width 210 mm Width 54 mm
Height 88 mm Height 265 mm Height 65 mm Height 265 mm Height 109 mm Height 297 mm Height 85 mm Height 297 mm
2 column 2 column 2 column Bleed advertisement formats:
all formats plus 3 mm trim
allowance on all sides.
Please ensure that sufficient
space is provided between the
text and the edge of the
1/4 page 1/8 p. horizontal 1/8 page 1/8 p. vertical 1/4 page 1/8 page advertisement for bleed ads
Width 90 mm Width 184 mm Width 90 mm Width 43 mm Width 101 mm Width 210 mm (at least 5 mm).
Height 130 mm Height 30 mm Height 65 mm Height 130 mm Height 147 mm Height 50 mm
15FACTS & TECHNOLOGY
1 Magazine format: 210 mm wide x 297 mm high, DIN A4 7 Data archiving: Printing material/media is not stored by the publishing house for
more than one year after the last placement.
Advertising space: 184 mm wide x 265 mm high
8 Warranty: Complaints can not be accepted for incomplete or inaccurate
Editorial space: 174 mm wide x 241 mm high
data/printing material.
4 columns each 40 mm wide/3 columns each 55 mm wide
9 Contact: Order placement in advance to Holzmann Medien
2 Print and
Advertisement department 'Die Fleischerei'
binding process: sheet offset, paper inner section: 100 g/m², image print matt,
Gewerbestraße 2
cover: 170 g/m², image print glossy, adhesive binding, DIN ISO
86825 Bad Wörishofen, Germany
12647-2, colour sequence black/cyan/magenta/yellow. Please
Telephone +49 8247 354-134
send us your documents for printing in digital form.
Fax +49 8247 354-4134
3 Data transmission: Via email to disposition@holzmann-medien.de. disposition@holzmann-medien.de
Data storage medium: CD-ROM, DVD.
Delivery address
4 Data formats: high resolution, printable PDF file, press proof or proof for loose inserts
(colour-consistent) and bound inserts: Industrie-Buchbinderei Kassel
File resolution: 300 dpi (CMYK) Password Die Fleischerei no.../2021
5 Colours: Printing inks (CMYK) according to PSO Coated v3 (ECI) c/o Herr Timo Träbing
Otto-Hahn-Straße 25
6 Proof: Caution regarding colour advertisements: No consistent colour 34253 Lohfelden
reproduction can be guaranteed without supplying a proof.
16Die Fleischerei International
SPECIAL ISSUE FOR ANUGA FOODTEC 2021
– ENGLISH SPEAKING –
Print run: 5,000 copies
Target group: Meat processing industry
Distribution: Print run distributed worldwide, additional distribution as
E-Paper
Date of publication: 10.03.2021
Advertising deadline: 15.02.2021
Editorial deadline: 15.01.2021
Price list: see pages 12 and 13
17SPECIAL ISSUE SÜFFA
SPECIAL ISSUE SÜFFA 2021
Print run: 7,000 copies
Magazine format: 210 x 297 mm
Target group: Managers of retail butcher shops
Distribution: Catchment area of Messe Stuttgart: Baden-Württemberg,
Bavaria, southern Hessen, Rhineland-Palatinate, Saarland,
Alsace, Lake Constance district (Austria, Switzerland) + exhibition
distribution
Date of publication: 27.08.2021
Advertising deadline: 06.08.2021
Editorial deadline: 06.07.2021
Price list:
Format Print space formats (width x height in mm) Prices 4-coloured
1/1 page 184 x 265 € 3.640.00
1/2 page 90 x 265 I 184 x 130 € 2.280.00
1/3 page 60 x 265 I 184 x 88 € 1.850.00
1/4 page 90 x 130 I 43 x 265 I 184 x 65 € 1.545.00
1/8 page 90 x 65 I 184 x 30 € 795.00
Title page 150 x 205 € 4.995.00
2./4. back cover 184 x 265 € 4.860.00
Inserts up to 25 g Max. 210 x 297 € 1.750.00
All prices specified are subject to statutory VAT.
18CIRCULATION AND DISTRIBUTION ANALYSIS
1 Circulation control: 3.1 D
istribution according to the Nielsen regions/Federal states:
2 Circulation analysis: Copies per issue as an annual average Nielsen region I
Schleswig-Holstein 1.94 % 91
(1 July 2019 to 30 June 2020) Hamburg 0.55 % 26
Lower Saxony 5.78 % 272
Print run 6,500 of which abroad Bremen 0.24 % 11
Total circulation: 6,297 1,594 Nielsen region II
North Rhine-Westphalia 11.41 % 537
Paid circulation: 1,393 200 Nielsen region IIIa
Copies subscribed: 1,351 195 Hesse 8.28 % 389
Rhineland-Palatinate 4.65 % 219
thereof 328 Member copies 0 Saarland 1.10 % 52
6 Multiple copies 0 Nielsen region IIIb
Baden-Wuerttemberg 17.76 % 835
Other sales: 42 5 Nielsen region IV
single-copy sale: 0 Bavaria 25.05 % 1,178
Free copies: 4,904 1,394 Nielsen region V
Berlin 0.65 % 31
thereof 138 laid out 0 Nielsen region VI
1 display location 0 Brandenburg 2.10 % 99
Mecklenburg-West Pomerania 0.87 % 41
Remaining, file and archived 203 Saxony-Anhalt 2.37 % 111
copies: Nielsen region VII
Saxony 10.44 % 491
Thuringia 6.81 % 320
Total circulation national 100.00 % 4,703
3 Geographical distribution analysis: Distribution abroad:
Proportion of the total circulation Europe 63.32 % 1,009
Liechtenstein/Austria
Economic region % Copies Switzerland/South Tyrol 23.95 % 382
EU countries (without Germany/Austria) 38.73 % 600
National 74.69 4,703 Middle and Eastern European countries inkl. CIS 1.56 % 25
Abroad 25.31 1,594 others 0.10 % 2
Total circulation 100.00 6,297 America 21.38 % 341
North America 14.09 % 225
Middle and South America 7.29 % 116
Africa 0.69 % 11
Asia 10.07 % 161
Australia and Oceania 4.54% 72
Total circulation abroad 100.00 % 1,594
19ANALYSIS OF RECIPIENT STRUCTURE
1.1 Branches of trade/industrial sectors/types of companies
WZ 2008 code Recipient groups Proportion of the total circulation
(according to classification of the industrial sectors 2008)
in total National Abroad
% Copies Copies Copies
Industry (producing industry)
101/10110/10120/10130 Slaughtering and meat processing 18.12 1,141 314 827
10131 Meat products industry 6.42 404 37 367
10132 Butcher’s shop, meat market and horse meat market 48.66 3,065 2,824 241
10840 Production of condiments and sauces 0.13 8 7 1
10-33 Other commercial producers 7.98 503 458 45
Commercial trade
46179/46320 Wholesale trade in meat and meat products 0.73 46 41 5
46110/4614/46694 Wholesale trade in techn. Butcher supplies 0.45 28 25 3
46 Other wholesale trade 0.21 13 7 6
47220 Retail trade in meat and meat products 8.29 523 512 11
47 Other retail trade 0.07 4 3 1
Other recipient groups
49-82/90-93/95-98 Service industry 3.84 242 229 13
84 Public authorities 0.26 16 14 2
85 Education and teaching 1.59 100 90 10
94/99 Special interest groups 1.78 112 99 13
01-09/35-45/86-88 Other information 0.07 4 2 2
No information 1.40 88 41 47
Total circulation 100.00 6,297 4,703 1,594
1.2 Size of the business entity: not ascertained 2.2 Socio-demographics: not ascertained
2.1 Job characteristics: not ascertained 2.3 Decision areas or purchasing intentions: not ascertained
20BRIEF SUMMARY OF THE DATA COLLECTION METHOD USED FOR THE RECIPIENT STRUCTURE ANALYSIS BRIEF SUMMARY OF THE DATA COLLECTION METHOD USED FOR THE RECIPIENT STRUCTURE ANALYSIS
(AMF - Advertisements-Marketing Trade Journals - procedure 2) (AMF - Advertisements-Marketing Trade Journals - procedure 3-E)
1. Survey methods 1. Survey methods
Distribution analysis by the evaluation of data - total collection Recipient structure analysis by the evaluation of data - total collection
2. Description of the recipient group at the time of data collection: 2. Description of the recipient group at the time of data collection:
2.1 Quality of the file: 2.1 Quality of the file:
The addresses of all recipients are stored in the recipient file. Based on the postal information The addresses of all recipients are stored in the recipient file. The file can be sorted by the postal code
available, the files can be sorted by postal code or by national recipients or recipients abroad. or by national recipients and recipients abroad based on the available postal information. The file also
2.2 Total number of recipients in the file: 50.264 contains: industry classification, company size class, position and function.
2.3 Total number of alternating recipients: 39.462 (change after every third issue) 2.2 Total number of recipients in the file: 50.264
2.3 Total number of alternating recipients: 39.462 (change after every third issue)
2.4 Structure of the recipient group of a current
average issue according to the type of distribution: 2.4 Structure of the recipient group of a current
- paid circulation 1.393 average issue according to the type of distribution:
thereof: copies subscribed 1.351 - paid circulation 1.393
single-copy sales - thereof: copies subscribed 1.351
other sales 42 single-copy sales -
- free copies 4,904 other sales 42
thereof: regular free copies 408 - free copies 4,904
variable free copies 4,282 thereof: regular free copies 408
advertising copies 214 variable free copies 4,282
total circulation 6,297 advertising copies 214
- thereof national 4,703 total circulation 6,297
- thereof abroad 1,594 - thereof national 4,703
- thereof abroad 1,594
3. Description of the survey:
3.1 Population (proportion analysed): 3. Description of the survey:
population 6,297 100.00 % 3.1 Population (proportion analysed):
thereof not ascertained 247 3.92 % population 6,297 100.00 %
- single-copy sales - thereof not ascertained 247 3.92 %
- advertising copies 214 - single-copy sales -
- supplied by bookselling trade 33 - advertising copies 214
The survey represents 6,050 96.08 % - supplied by bookselling trade 33
of the population (total circulation) The survey represents 6,050 96.08 %
of the population (total circulation)
3.2 Date of the file evaluation: 13/08/2020
3.2 Date of the file evaluation: 13/08/2020
3.3 D
escription of the database:
The evaluation is based on the basic overall file. The proportions determined for the distribution 3.3 Description of the database:
regions were projected for the actual distribution on an annual average in accordance with AMF no. 17. The following were used to allocate class sizes for industry and trade to the recipient addresses:
- qualification of addresses by the publisher
3.4 Target person of the survey: does not apply - address and telephone books, written information sent to the publisher,
3.5 Definition of the reader: does not apply trade fair catalogues, Internet research
utilisation of industry characteristics 49,046 cases = 97.6 %
3.6 Period of the survey: August 2020 no information in the file 1,218 cases = 2.4 %
3.7 Implementation of the survey: Publishing house 50,264 cases = 100.0 %
utilisation of trade class size 12,720 cases = 25.3 %
This survey meets the requirements of the ZAW framework for advertising media analysis in the current
no information in the file 37,544 cases = 74.7 %
version regarding structure, implementation and reporting.
50,264 cases = 100.0 %
utilisation of position and function 3,325 cases = 6.6 %
No information in the file 46,939 cases = 93.4 %
50,264 cases = 100.0 %
3.4 Target person of the survey: does not apply
3.5 Definition of the reader: does not apply
3.6 Period of the survey: August 2020
3.7 Implementation of the survey: Publishing house
21DIGITAL
22fleischerei.de
AT A GLANCE EXCLUSIVE AND DAILY UPDATED BRANCH NEWS FROM
TRADE, INDUSTRY AND COMMERCE
Online reach Of which mobile reach
13.861 visits 6.608 visits
19.613 page impressions 8.607 page impressions
(IVW 05/2020) (IVW 05/2020)
CAMPAIGN PLANNING
Lots of best practice examples and the current reach figures can be found
in the 'Die Fleischerei' digital portfolio.
'Die Fleischerei' digital portfolio.
23ADVERTISING SPACE XXL
FOR EVEN MORE ATTENTION
DYNAMIC SITEBAR
NEW CPM € 150.–
The Dynamic Sitebar takes the right-hand skyscraper position and always remains visible.
Dynamic Sitebar
When the user scrolls, the Dynamic Sitebar remains in place (sticky).
The advertising format adapts to the respective screen size and thus dynamically uses the
maximum available space on the right-hand side of the website.
Delivery: Desktop
HOMEPAGE TAKEOVER
CPM € 170.–
Homepage Takeover
Getting more advertising space is impossible. Attention-grabbing combination of
FireplaceAd and Billboard.
Delivery: Desktop
WALLPAPER
CPM € 135.–
Wallpaper
Combination of Superbanner and Skyscraper. The wallpaper frames
the website at the top and right-hand side.
FireplaceAd
Delivery: Desktop
FIREPLACEAD
CPM € 160.–
Combination of two Skyscrapers and the Superbanner. The FireplaceAd frames the website
on three sides. When scrolling, the Skyscrapers on the left and right are sticky.
Delivery: Desktop
24DISPLAY
Strong performance and branding formats. Played out in the field of high-quality content.
Superbanner | Billboard (940 x 250 pixels) CPM € 150.–
Superbanner Sticky Superbanner (728 x 90 pixels) CPM each € 80.– Large format, positioned between navigation and
XXL Superbanner XXL Superbanner (728 x 250 pixels) CPM € 85.– Billboard content with plenty of space for design and
Attention-grabbing advertising format with full-surface information. A prominent stage for your advertising
presence, top or bottom. Use in the immediately message.
visible area with great creative scope for design. Delivery: Desktop
Delivery: Desktop, Tablet
Sticky Superbanner
Skyscraper (160 x 600 pixels) CPM € 90.– Overlay (300-550 x 250-400 pixels) CPM € 120.–
Placed at the right or left side of the screen; remains Fade-in takes place directly above the content when
XXL Skyscraper
in the user's field of view while scrolling. the website is called up.
Skyscraper
Skyscraper
XXL Skyscraper (300 x 600 pixels) CPM € 95.– Delivery: Desktop, Tablet
Overlay
Skyscraper variant in oversize.
Delivery: Desktop
TandemAd CPM € 130.– BanderoleAd (770 x 250 pixels) CPM € 125.–
Superbanner Simultaneous playout of two classic advertising The advertising material lies in the directly visible area
formats within the same page impression. like a strip across the website. Best suited for concise
Skyscraper
Delivery: upon request advertising messages.
Medium AdBundle CPM € 135.– Delivery: Desktop
Rectangle
(Joint) delivery of three different classic advertising Banderole
media.
Delivery: upon request
25MULTISCREEN
One format — all devices! Whether desktop, tablet or smartphone.
HalfpageAd (300 x 600 pixels) CPM € 110.– VideoAd Price upon request
The integration in the content area of the site We adapt and integrate your video to the look
ensures that the user's attention is drawn to this & feel of the website.
HalfpageAd
striking advertising format.
To make users aware of the VideoAD, we place
a teaser box on the start page and the subpages
of the website. For the teaser, you have 120
characters of text and an image available.
You choose how long you want to run the
campaign.
Medium Rectangle (300 x 250 pixels) CPM € 100.–
Prominent placement in the content of the
website, centrally and in the user's field of vision.
Medium
Rectangle
'Die Fleischerei' very targeted.
CPM markups: € 5.– for targeting | € 5.– for frequency capping
Exclusive display of your advertising message. Book by the day or
the week — please contact us!
Choose your desired format for the exclusive addressing of our
users in an exclusive period.
26MAXIMUM ATTENTION
EVEN ON THE SMALLEST SCREENS
MOBILE INTERSCROLLER
NEW CPM € 150.–
• Particularly attention-grabbing advertising format.
• Advertising material lies behind the content and is displayed
by scrolling through the view port, while being completely
exposed.
• Does not only communicate an advertising message, but
guarantees also a high brand awareness.
• Ensures full user attention for a few seconds.
• Delivery: Mobile
MOBILE OVERLAY
CPM € 120.–
• When the website is called up, the ad fades in, directly over
the content and is closed by the user.
• Delivery: Mobile
27MOBILE
Target mobile users for your device optimized campaign.
Mobile MMA Banner CPM Mobile MMA Banner sticky CPM
MMA 6:1: 300-320 x 50 pixels € 80.– MMA 6:1 sticky: 300-320 x 50 pixels € 85.–
MMA 4:1: 300-320 x 75 pixels € 85.– MMA 4:1 sticky: 300-320 x 75 pixels € 90.–
MMA 2:1: 300-320 x 150 pixels € 95.–
MMA 1:1: 300 x 250 pixels € 100.–
(Medium Rectangle)
HalfpageAd: 300 x 600 pixels € 110.–
MMA 6:1 MMA 4:1 MMA 2:1 MMA 1:1 HalfpageAd MMA 6:1 MMA 4:1
Know what matters.
The monthly IVW MEW statement transparently documents our
device access.
An average of 39,5 %* of page impressions
for www.fleischerei.de took place on mobile
* (IVW Online January to July 2020)
28CONTENT MARKETING CONTENT IS KING,
BUT CONTENT PLUS CONTEXT IS KING KONG. (LUIS DI COMO)
NATIVEAD OUT
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD Out links to an external landing page.
• Placement: in content or sidebar
• Duration: min. 4 weeks
Teaser • Reporting: end of runtime (AdImpressions and clicks)
Landingpage • Example
des Kunden
Price: from € 990.–
NATIVEAD IN
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD In links to a microsite (one-pager) where you can embed text, images,
videos and links.
Content
• Placement: in content or sidebar
Teaser
• Duration: min. 4 weeks
ANZEIGE • Reporting: end of runtime (AdImpressions and clicks)
Price: from € 1,450.–
Extend Reach | Crafts XXL.
• on the B2B skilled crafts portals of the individual specialist titles
• across the entire crafts channel
29CONTENT MARKETING
ADVERTORIAL
We build an exclusive microsite (= content page) for you, which is kept in the look &
feel of the website. The microsite is designed to your liking — you can integrate a wide
range of information and content such as images, files, videos and links.
The microsite is available on the selected website for a period of at least 4 weeks.
• Reporting: after end of runtime (AdImpressions, dwell time and click values of all
clickable elements)
• Example
The advertorial is flanked by numerous traffic push measures to redirect our users to
the microsite.
The following traffic push elements can be included:
• Fixed NativeAD In (ROS)
• Display advertising
• Mobile advertising
• Content ads in the newsletter
NativeAd Social
In media • Social media posts
Display News- Price: from € 1,900.–
advertising letter
Mobile
advertising
TRAFFIC PUSH
Extend reach | Crafts XXL.
• on the B2B skilled crafts portals of the individual specialist titles
• across the entire crafts channel
30LEAD GENERATION
WHITEPAPER
For the whitepaper we build an exclusive microsite (content page).
limited Similar to the advertorial, you can insert content such as images, files, videos,
inks and of course the whitepaper. The collected, GDPR-compliant leads
availability are passed on to you
Duration: flexible, depending on the budget and/or number of leads,
that are to be achieved.
Set up microsite: € 900.–*
Traffic Push: Fixed NativeAD In, Newsletter Ads
Upon request: Reach extension on the comprehensive B2B trade portals Deutsche
Handwerks Zeitung und handwerk magazin
Reporting: after end of runtime (statement & rating, AdImpressions, dwell time
and click values of all clickable items)
Example
THE FOLLOWING LEAD MODELS ARE AVAILABLE:
Basic Lead | Plus Lead | Premium Lead |
NativeAd In Newsletters
CPL € 50.–* CPL € 100.–* CPL € 150.–*
The following data The following data will The following data will be
TRAFFIC PUSH will be requested: be requested: requested:
• Email address • Email address • Email address
• First name, last name • First name, last name
• Address • Address
• Company name
• Position in the company
*not eligible for discount or AE
31Die Fleischerei aktuell
AT A GLANCE
NUMBERS, DATA, FACTS
Subscribers Sending frequency Open rate
1,884 (08/2020) 14-day 27,1 %
(usually on Wednesday)
Reporting
automated
after seven days
32NEWSLETTER DATES
NEWSLETTER
Issue Date Issue Date
Nr. 1 13/01/2021 Nr. 13 07/07/2021
Nr. 2 27/01/2021 Nr. 14 21/07/2021
Nr. 3 10/02/2021 Nr. 15 04/08/2021
Nr. 4 24/02/2021 Nr. 16 18/08/2021
Nr. 5 10/03/2021 Nr. 17 08/09/2021
Nr. 6 24/03/2021 Nr. 18 22/09/2021
Nr. 7 07/04/2021 Nr. 19 06/10/2021
Nr. 8 21/04/2021 Nr. 20 20/10/2021
Nr. 9 12/05/2021 Nr. 21 03/11/2021
Nr. 10 26/05/2021 Nr. 22 17/11/2021
Nr. 11 09/06/2021 Nr. 23 01/12/2021
Nr. 12 23/06/2021 Nr. 24 15/12/2021
TOPIC NEWSLETTER NEW
Date Topic
17/02/2021 Packaging
17/03/2021 Anuga FoodTec 2021
14/04/2021 Industrial machinery for filling and portioning
19/05/2021 Ideas for the barbecue season 2021
16/06/2021 Cutter technology for industrial meat processing
14/07/2021 Hygiene solution
15/09/2021 SÜFFA 2021
13/10/2021 Spices
10/11/2021 Mincing and mixing
08/12/2021 Software for industrial meat processors
33NEWSLETTER
Closer to the customer. Land your message directly in your target group's mailbox!
Newsletter ContentAd € 180.– Newsletter FullAd (468 x 60 pixels) € 160.–
Image-text display that is designed in the look & feel of an Image display placed between editorial posts. The FullAd
editorial article and marked as an advertisement. links to an external landing page (e.g. company website).
ContentAd In addition, 50 characters for the headline and 350 FullAd
characters of continuous text are available to optimally
communicate your advertising message.
In this format, you get three external links — these are
installed in the headline, logo and body text.
Newsletter Billboard (600 x 240 pixels) € 250.– Newsletter Logo Newsletter exclusive sponsoring € 500.–
Large and prominent format with plenty of space for design As an exclusive sponsor, secure a newsletter for your
and information, which is placed between high-quality advertising. In addition to the installation of your company
Billboard content / articles. Brand awareness guaranteed! ContentAd logo in the header, two advertising formats are available
It links to an external landing page within the content, which are placed in the editorial
(e.g. company website). newsletter. Choose the formats — ContentAd, FullAd, and
the billboard are available.
Billboard
TOP 1 Ranking.
For an extra charge of € 50.–
CTR-Star.
The most popular and successful form of advertising for our
advertisers is the ContentAd.
34STANDALONE
DROP YOUR MESSAGE EXCLUSIVELY DIRECTLY INTO THE
MAILBOX OF YOUR TARGET GROUP!
OUR CONTACTS — YOUR CONTENT!
Your benefit:
Newsletter • Attention in the target group that is relevant to you
• No scattering losses
• Contact quality: qualified traffic for your website / offer
• Prominent and exclusive presentation without competitors
• Increased adoption through co-branding with our media brand
• Full transparency and measurability through our reporting
• individual sending date
Price per release:
• € 890.–
• Example
Performance miracle.
The most successful form of advertising in the field of
Newsletter Advertising.
35YOUR COMPETENT PARTNER FOR
BUSINESS AND TRADE MEDIA
36CONTACTS
Thomas Röhr
Editor-in-chief
Phone +49 8247 354-181
thomas.roehr
@holzmann-medien.de
Holzmann Medien GmbH & Co. KG
P.O. Box 13 42
Isabella Hebinger Carolin Ruf 86816 Bad Wörishofen
Advertising manager Media administration Germany
Phone +49 8247 354-196 Phone +49 8247 354-134 Phone +49 8247 354-01
Fax +49 8247 354-170
Telefax +49 8247 354-4196 Telefax +49 8247 354-4134
www.fleischere.de
isabella.hebinger disposition@ www.holzmann-medien.de
@holzmann-medien.de holzmann-medien.de
Our
general terms and conditions apply.You can also read
