MEDIA PACK - Arts Students' Union

MEDIA PACK

Arts SU Media Pack                1

MEDIA PACK

Arts SU Media Pack                2

Contents

                     Introduction          04
                     Why us?               05
                     Let’s talk numbers!   06
                     Website advertising   07
                     Social Media          08
                     Email newsletter      09
                     Face-to-face          10

Arts SU Media Pack                              3

Hello, we’re the
University of the Arts
London Students’ Union
(Arts SU)

We represent over 18,000 students undertaking
a variety of courses across six top art colleges:
Camberwell College of Art; Central Saint Martins;
Chelsea College of Art; London College of
Communication; London College of Fashion; and
Wimbledon College of Art.

We offer an official gateway to engaging UAL
students through advertising and sponsorship.
This guide takes you through the media sales and
marketing opportunities on offer to your brand
or organisation.

Representing creative students on such a large
scale requires creative thinking. We’re open to
innovative suggestions and look forward to
building bespoke packages with you to suit your
marketing needs and budget. Please get in touch
with any questions via comms@arts-su.com.

Arts SU Media Pack                                  4

Why us?

UAL is home to over 18,000 students studying,
living and working in London. Our students are
                                                             UAL students are
constantly deciding which brands to buy, use                 an integral part of
and trust for the first time, in line with their ethics      the national and
and identity. Choosing to market to our students
is a great step towards establishing brand loyalty           international student
during and after their time at university.                   body in London
Students, the most profitable group in the 18 to
24 age bracket, have a high disposable income
and a nuanced ability to influence their peers. UK
based students form a highly lucrative market,               By attending UAL, our students are the
with a combined spending power of over £15
                                                             leaders of the creative future:
billion and over £6,500 individually per year.

UAL students are an integral part of the national         • Biggest art school in Europe
and international student body in London, and are         • Ranked second in the world for Art
celebrated as style and culture influencers across          and Design
the city and beyond. The Students’ Union in turn          • Over two thirds of the winners of
hosts unique events and exhibitions to meet the             British Designer of the Year are UAL
needs of the creative student body, and we invite           alumni
you to get involved with our community and enjoy          • UAL has produced over half of all
the associated sponsorship benefits.                        Turner Prize winners since its inception

Arts SU Media Pack                                                                                5

Let’s talk
numbers!

   Facebook             Twitter         Instagram

     12,700 likes     9,400 followers   8,200 followers

      Website users                Bounce rate

             54,000                     51%

Arts SU Media Pack                                        6

Website
advertising

arts-su.com is the online hub for student activity,
containing up-to-date information on activities
and creative opportunities within the Students’
Union and the University. The website receives on
average 55,000 visits per academic year. Display
your branded website banner advert across the
Arts SU homepage and get noticed.

    1 month: £450
    1 term: £1,000
    1 year: £4,000
Homepage dimensions - 970x250px JPEG
Discounts page - 600x400px JPEG

                                                      Arts SU Student Discount Page:
                                                      If you have a special offer to share with our
                                                      students, then you can now feature on our
                                                      Exclusive Students Discounts page (arts-su.
                                                      com/discounts).

                                                          1 week: £150
                                                          2 weeks: £200
                                                          1 month: £300
                                                          1 term: £750
                                                      Specifications: 475x100px JPEG,
                                                      URL and copy of maximum 100 words

Arts SU Media Pack                                                                               7

Social Media

                     Our social media channels are alive with student-
                     relevant content and up-to-the-minute news and
                     information. UAL students are highly active
                     on our Students’ Union social networks, and
                     we use them to communicate a multitude of
                     creative opportunities, the latest information and
                     services available to them, as well as details of
                     our marketing partners.

                     Arts SU can provide your business with
                     integrated, cross-platform marketing to ensure
                     you reach students through a variety of channels.

                         1 Facebook post: £150
                         1 Twitter post: £100
                         1 Instagram main feed
                         post or 1 Instagram
                         Stories post: £150
                     Specifications
                     Facebook: 1200 x 1200px JPEG,
                     URL and copy

                     Twitter: 506 x 253 px JPEG,
                     URL and copy up to 240 characters

                     Instagram: 1080 x 1080px JPEG,
                     URL and copy

Arts SU Media Pack                                                   8

Email
newsletter

We send out a bespoke college newsletter to
UAL students every week, that’s 6 newsletters,
                                                     SOLUS to all students: £600
one for each college! We can include your            1 feature in all six
company advert and message alongside our             newsletters: £400
student newsletter updates, which let students
know about the latest events, opportunities and      1 feature in one
special offers. The newsletters enjoy average        newsletter: £250
open rates of 25% and click rates of 4%. These
figures are above both Education and Charity      Specifications: 500x500px JPEG,
sector averages.                                  URL and copy of maximum 50 words

Arts SU Media Pack                                                                   9

Face-to-face

UAL is split into six colleges with campuses
based across London. As a result, we don’t have
one central location available for on-campus
marketing. However, we do have spaces available           1 day on campus:
in the Blueprint Café, London College of Fashion          from £500
(Holborn).

We can book you a space in this high footfall         We also invite brands on site to distribute
location, offering you the opportunity to directly    their flyers around campus, you’re
engage with UAL students within their college.        welcome to store 2,000 flyers in our SU
We also offer marketing support in advance of         spaces or distribute a maximum of 2,000
your activity to let students from all UAL colleges   flyers per day. The cost of this is £200 per
know when you’re on campus and where you’ll be.       1,000 flyers.

Arts SU Media Pack                                                                             10

THANK YOU!

   artssulondon

    @ArtsSU_

   artssulondon

     Arts SU

 arts-su.com