MEDIA PACK 2018 Bringing property professionals together - placenorthwest.co.uk - Place North West
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MEDIA PACK 2018
Bringing property professionals together
placenorthwest.co.uk
FOREWORD
In 2017, Place North West celebrated its 10th birthday. This was a good
time for us to reflect on what made us the business we are today and,
more importantly, where we see the business going in the next decade.
We have seen excellent growth in our social events, with guest numbers
again reaching more than 700 for Place Party and 550 for Place Cannes Do.
We also delivered our first annual Northern Transport Summit and the
Greater Manchester Mayoral Debate.
But what is new for 2018?
We are planning our Development Series - conferences looking at the opportunities for the
industry in Cheshire, Cumbria, Lancashire, Greater Manchester and Merseyside.
Place will also be increasing its MIPIM offering, with two events planned at MIPIM in Cannes, and
we will be continuing to work with MIPIM UK in London later in the year.
The political future may be uncertain but we are not seeing any slowdown in the North West
property market. With many 2018 sponsorship opportunies already sold, we are expecting
another solid year ahead.
Dino Moutsopoulos
Commercial Director
ABOUT US
Place North West is a business-to-business website for property and regeneration
professionals in the North West.
We relay news and views from the region’s built environment sector, bringing property
professionals closer together, increasing business and informing readers across the industry.
Place North West reaches more than 72,000 property professionals a month through our website.
Our daily newsletter goes out to more than 11,000 subscribers. Our readers are engaged and loyal,
with 80% stating that Place North West is their primary property news source.
We publish news, commentary, event listings, job vacancies and in-depth special reports as well as
delivering the region’s leading industry conferences and social events.
Our content focuses on construction, development, architecture and design, transport, environment
and conservation, housing, professional and legal, finance and economics.
OUR READERSHIP
72,000
unique website
11,000 260,000
pages read
80%
of readers rate
visitors each subscribers each month
Place North West as
preferred property
month news source
Surveyor & Agency 9%
Architecture & Design 12%
Research & Education 1%
Banking & Finance 1%
PR & Marketing 5%
Development 10%
Planning 14%
Construction 12%
Law 2%
Investment 3%
Government 5%
Consultancy 10%
Other 11% Engineering 3%
Source: Google Analytics, Mailchimp, Place North West Readers Survey November 2017
OUR READERSHIP
JOB LEVEL
Owner 16%
Director / senior
manager 32% Chief executive /
managing director 4%
Graduate 8%
Associate / intermediate 39%
Student 1%
LOCATION
Manchester 47%
Cumbria 1% Greater Manchester 12%
Lancashire 6% Warrington 2%
Merseyside 3%
Liverpool 11%
North Wales 1%
London 2%
Cheshire 11%
Other 4%
Source: Place North West Readers Survey November 2017
OUR READERSHIP
New
visitors
65% 35% Returning
40%
male female visitors
60%
68% 7%
of sessions are
on
on desktop 25% tablet
on
mobile
phone
TOP SOCIAL MEDIA PLATFORMS
Other top referrals
10,500+ followers
11,000+ connections
50% increase in referrals in 2017
Source: Google Analytics, Mailchimp, Place North West Readers Survey November 2017
OPPORTUNITIES - EVENT SPONSORSHIP
CONFERENCES | SUMMITS | SOCIALS | CLIENT EVENTS
Two thirds
We actively work with our sponsors to identify and attract potential
of our attendees
clients to events and help follow up with leads afterwards.
have generated
The interactive nature of what we do offers sponsors the chance to valuable
network with potential clients in a meaningful way, delivering not
only immediate opportunities, but building potential for
business leads
at our events
longer-term relationships.
“We have been sponsoring Place North West events for two years now. The Place team
took the time to form an in-depth understanding of our property expertise and target
market, and then offered clear and pragmatic ideas as to how they could help us achieve
our objectives.”
Sarah Glynn, marketing manager, Kuits Solicitors
Packages are tailored to a sponsor’s requirements, incorporating the following as standard:
• Access to the delegate list prior to the event
• Branding and accreditation on our newsletter before and after the event
• Online profile, accreditation and post-event review on placenorthwest.co.uk
• Tickets for the event
• Branding at the event
• Imagery from the event
• Delegate information for follow-up
“The whole process of sponsoring a Place North West event was, from start to finish, very
professional and well organised, and we were consulted at all stages.”
Emma Tynan, senior business development manager, Morgan Sindall
Source: Place North West event feedback forms
CONFERENCES - CASE STUDIES
THE PLACE NORTH WEST GREATER MANCHESTER MAYORAL DEBATE
February 2017 | 300 guests | The Midland Hotel, Manchester
The region’s leading property and
construction decision-makers gathered at
this first mayoral hustings to hear the
candidates discuss their priorities and
policies for the area, ahead of the first
Greater Manchester mayoral election.
PLACE RESI
March 2018 | 250 guests | Museum of Science & Industry, MCR
Our annual housing conference offers
market intelligence and in-depth sector
analysis, with presentations and panel
discussions featuring speakers from both
public and private sectors.
Attendees included:
Seddon | Arcadis | Manchester City Council
Lovell | Falconer Chester Hall | PlaceFirst
Rochdale Council | Taylor Wimpey | WSP
Arup | BDP | Henry Boot Developments
Cundall | CBRE | Turley | Redrow Homes
CHESHIRE DEVELOPMENT UPDATE
April 2018 | 220 guests | Cottons Hotel, Knutsford
This conference in Chester provided a great opportunity
for guests to hear about the latest developments and
investments in Cheshire and Warrington.
Attendees included:
Cheshire East Council | Transport for the North | Kier
Warrington & Co | Plus Dane Housing | Homes England
University of Chester | Regeneris | Bolesworth Estate
Pochin | Tatton Group | Cheshire West & Chester Council
Calderpeel Architects | Marketing Cheshire | Kenneymore
NORTHERN TRANSPORT SUMMIT
June 2017 | 300 guests | Full-day conference | The Midland Hotel, Manchester
This full-day summit explored the
major transport and infrastructure
projects and issues at the heart of
the Northern Powerhouse agenda.
The conference included keynote
speeches from Government
departments and local authority
leaders, as well as a series of
in-depth panel discussions with high
profile private sector professionals.
Attendees included:
AECOM | Capita | MAG Property
Deloitte | Peel Ports | Skanska
Arcadis | Merseytravel | WYG
Gillespies | Wardell Armstrong
Highways England | Morgan Sindall
Virgin Trains | Ryder Architecture
Lancashire Council | HIMOR Group
“Place North West’s events are always worthwhile. I paid a very reasonable price for a
ticket to Place Cannes Do and made a £15,000 deal at that event. Networking doesn’t get
any better than that.”
Duane McEwan, managing director, Verde Ceramica
SAMPLE OF SPEAKERS AT OUR 2017 EVENTS
• Andy Burnham, Mayor of Greater Manchester
• John Cridland, chair, Transport for the North
• Jesse Norman MP, Parliamentary Under Secretary of State, Department for Transport
• Shelagh McNerney, head of development, Salford City Council
• Adam Higgins, co-founder, Capital & Centric
• Stephen Hodder, chairman, Hodder + Partners
• Eamonn Boylan, chief executive, Greater Manchester Combined Authority
• Robert Hough, director, Peel Holdings
• Joe Anderson, Mayor of Liverpool
• Jennifer Carmichael, portfolio strategy and insight manager, the Co-op
• Charles Smith, principal heritage advisor, Historic England
• Jane Sharrocks, chair, Manchester BID
• Cllr Sean Anstee, leader, Trafford Council
• Ian Storey, managing director, Story Homes Cumbria
• Simon Rigby, chief executive, The Rigby Organisation
OPPORTUNITIES - SOCIAL EVENTS
March 2018 | 550 guests | The Principal Hotel, Manchester
Quality networking during MIPIM, without the flight to France
August 2017 | 150 guests | Fazenda, Manchester
Relaxed summer networking social
October 2017 | 720 guests | Networking dinner | The Principal Hotel, Manchester
OPPORTUNITIES - CLIENT EVENTS
If you are thinking of producing an event, but don’t have the in-house resources or database of
contacts to do so, Place North West can help. Costs for events vary depending on what type of
event and level of support you need. Contact us directly to discuss a tailored offering for you.
Place North West has recently delivered bespoke events for the following organisations:
“Place North West has a wide business following & their events
regularly feature a high calibre of speakers & good networking
opportunities. So when we decided to hold our own conference,
they were our first choice. The team delivered a great event for
us, attracting a sell-out audience & raising our profile with the
North West business community.”
Martin Ellerby, head of new
business and innovation, PlacefirstOPPORTUNITIES - VIDEO ROUND TABLES
Round Tables are an excellent way to position your business and your staff as thought leaders
in a particular subject or sector. They are also great tools for creating marketing content and for
growing your network. With people increasingly consuming media in many different ways, it is
more important than ever to make your message as accessible as possible.
We have gone one stage beyond the traditional Round Table and can now provide video reviews,
promoted via our popular newsletter and website.
The below is a brief overview of our offering, which can be flexible to fit your requirements:
• Client liaison to discuss and form the content
• Source the participants
• Source the venue and suppliers
• Chair the debate
• Produce video and photography of the event
• Promote the video via our newsletter, website and social media channels
OPPORTUNITIES - MIPIM & MIPIM UK WEEK SPONSORSHIP
Target our readers during our busiest weeks of readership and align your brand to the international
property events, MIPIM and MIPIM UK.
Our MIPIM week packages include:
MIPIM
mipim 80 60 0 70 P295C
• Full branding, links and logos, on all news
N° dossier : 20141493E
Date : 07/08/2015
AC/DC validation :
Client validation :
articles for the duration of the conference,
as well as all preview and review pieces
• Online banner advertising
• Content marketing
• Sponsorship of our MIPIM UK Drinks
Reception, attended in 2017 by 150 high
profile guests
• Sponsorship of our MIPIM Closing Drinks,
attended in 2018 by more than 300 guests
• Opportunity to co-exhibit on the Place
North West stand
• Opportunity to be headline sponsor of
our Place Cannes Do networking lunch
in ManchesterOPPORTUNITIES - ONLINE
Website + Newsletter Advertising
There are a number of banner advertising opportunities on the Place North West website and the
daily newsletter sent out to 11,000 people every working day, as well as our other regular bulletins.
Place North West bulletins
Place Daily Briefing Sent every day, Monday to Friday
Events bulletin First day of every month
Jobs bulletin Weekly, on Monday mornings
Resources bulletin Once a fortnight, on Friday afternoons
3,800
Content Marketing
Place North West Resources Contributor
Resources reads
• Unlimited copy and content on our website each month
• Align with key industry trends
• Every post features an image of the author, contact details, a logo and a link
• Position yourself as a thought leader
• Deliver regular messages to a targeted audience
• Can include imagery, infographics and video
• Featured in the daily newsletter and dedicated fortnightly Resources bulletin
“Resources is an excellent platform to share my knowledge and the Place reputation for quality
means my content is shared and promoted by people who are trusted in the industry. I often meet
people at events who have read my Resources which helps to build new relationships and has
resulted in winning new work. I would say it’s the best marketing investment I’ve made.”
Donna Neely, managing director, The Northern Edge
Comment Pieces
• One-off, online article featured on our website and daily newsletter
• Branded piece with author details, photograph and company logo
• Sent in one of our daily newsletters to 11,000 subscribers
• Align your business to a key industry topic
• Promote a particular message
• Can include links, video and imagery
Direct Mail Campaign
• Direct email access to our subscribers
3,600
average opens
• Send your own content, images, videos, links and document downloads for direct mail
• Email subject line of your choice
Source: Google AnalyticsOPPORTUNITIES - ONLINE
Market Research
• In-depth, independent research on topics important to you
• We can identify key trends, contact business leaders and track sector opinion
• Bespoke tool for marketing and business development
• Valuable insight for your business
CASE STUDY - The Vertical Salary Review 2017
Property and construction salary survey and report for Vertical Recruitment
Our brief was to produce market insight and a branded online and print publication
Jobs Board
• Listed on our jobs board
• Featured on our daily newsletter and weekly jobs bulletin
6,500
monthly views
• Fully branded across job ads
• No time limit
“The jobs board service is great. I like how proactive Place North West is, and that we can keep
the job running until we find the right candidate for no additional fee.”
WSP Parsons Brinckerhoff
Classified Event Listings
• Published on our popular events calendar
• Featured on newsletter and monthly events bulletin
8,500
monthly event
calendar views
• No time limit
• Regular social media promotion
Source: Google AnalyticsSELECTION OF OUR CLIENTS
2018 COSTS
Opportunity Package Specifics Cost
Event Sponsorship Conference or social £3,000 - £10,000
sponsorship
Client Event Bespoke event management £10,000 - £15,000
MIPIM Week Online and offline MIPIM- £5,000 - £20,000
Sponsorship related profile-raising activity
Website Advertising Web banner on £700 per month
placenorthwest.co.uk
Newsletter advertising Banner on Place Daily Briefing £800 per month
newsletter
Website + Newsletter Newsletter banner + website £1,000 per month
Bundle banner
Direct Mail Mailshot to Place’s database £1,750 per email
with your own email content,
images, video, links
Resources Six Months £2,750
Nine Months £4,000
Twelve Months £5,000
Comment Piece Online commment piece £900
Market Research Prices vary based on depth + £8,000 - £10,000
requirements of research (+ printing charges)
Job Listing One job listing £300
Three job listings £750
Special recruitment agency rates available for block bookings
Event Listing One event listing £50
All prices are exclusive of VAT
Discounts
To help our clients, we offer generous cross-platform discounts; book any event sponsorship and a
sustained online opportunity to benefit from the following discounts:
Six month booking 10%
Twelve month booking 15%SPECIFICATIONS AND TERMS & CONDITIONS
Banner advertising specification
Email and website banner
High resolution JPEG, PNG or GIF format
Horizontal banner: 468 pixels wide x 60px tall
Vertical banner: 120px x 600px
Please note: vertical website banner advertisers are also required to provide a horizontal
banner for mobile view
Banner positions
• All banner positions are subject to availability
• Website adverts are displayed on rotation with no more than five other adverts per slot
Website Horizontal Newsletter
banners banners banners
Horizontal
banners
Vertical
banners
Vertical
bannersSPECIFICATIONS AND TERMS & CONDITIONS Direct Mailshot • Full HTML email 600px wide, produced and ready-to-go with links embedded • Use ordinary HTML links and avoid image maps • Client chooses the subject line for the email Client Artwork and Copy • All artwork must be supplied to correct size, format and file type • Artwork files must be no greater than 1MB and must be provided in RGB colour mode • Artwork and links can be changed during a campaign • Client must supply web address for links • All advertising copy to be supplied by the client; Place North West will not accept liability for errors or omissions unless directly resulting from an error on our behalf • Direct mailshots contain solely your content, designed in keeping with Place North West style • Content must be industry-relevant and will be edited into house style • No more than one e-shot will be issued per week • Rotating GIF files do not rotate when viewed through later versions of Microsoft Outlook and will freeze on the first image Payment • All purchases are billed at the time of agreement • Payment must be made within 30 days of the date of the invoice issued • All event tickets must be paid for before the event date • If you wish to cancel your purchase for whatever reason, you must inform Place North West at the earliest opportunity possible. In all cases, a 50% cancellation fee is payable to cover expenses and administration costs • No refunds will be given for cancellations within 30 days of the agreed publishing date or within 14 days of an event • Place North West operates an agency introduction fee of 10% of the value of an initial booking of a new client (over £1000+VAT). It is the agency’s responsibility to highlight to Place North West that they operate such a scheme. Once a client has been introduced to Place North West and a first transaction concluded, this client is then considered introduced. No further payments will be made subsequent to this • Discounts cannot be applied retrospectively • All prices are exclusive of VAT
CONTACT US
To book any of our opportunities or to discuss event sponsorship, contact:
Dino Moutsopoulos
Commercial Director
07803 988 112
dino@placenorthwest.co.uk
@dinoatwork
For queries about artwork specification and subscriptions, contact:
Kirsty Butcher
Production Manager
07811 987 023
kirsty.butcher@placenorthwest.co.uk
@kirstybutcher
For all news-related enquiries, please email:
news@placenorthwest.co.uk
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