MEDIA KIT POWERFUL ACCESS TO - INDUSTRY DECISION-MAKERS
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DIGITAL | PRINT | CUSTOM CONTENT
2021
MEDIA KIT
POWERFUL ACCESS TO
INDUSTRY DECISION-MAKERS
recycling
today
®
RecyclingToday.com
ONLINE AND IN PRINT!
BY THE ONLINE
NUMBERS More Traffic | More Visibility | More Authority
Unique Monthly Visitors Users
120K
sers have
Unique u
4%!
grown 16
100K
249,666
AVERAGE 80K
PAGE VIEWS
60K
40K
20K
Jan ‘16 June ‘16 Nov ‘16 Apr ‘17 Sept ‘17 Feb ‘18 July ‘18 Dec ‘18 May ‘19 Oct ‘19 Mar ‘20 Aug ‘20
94,111
AVERAGE
MONTHLY USERS
Monthly Page Views Pageviews
350K
300K
s have
Page view %!
0
250K grown 13
200K
35.9% 150K
MOBILE USERS
100K
50K
Jan ‘16 June ‘16 Nov ‘16 Apr ‘17 Sept ‘17 Feb ‘18 July ‘18 Dec ‘18 May ‘19 Oct ‘19 Mar ‘20 Aug ‘20
Data from
VISIBILITY IN DOMAIN AUTHORITY
20,318 This is a measure of the power of a
eNEWSLETTER SEARCH ENGINES domain name/website and is one
SUBSCRIBERS GOOGLE INDEXED PAGES of the main search engine ranking
factors. Domain authority is based on
three factors: age, popularity and size.
28,700
11,100
12,100 60
RECYCLINGTODAY.COM
30.9% 633 RecyclingToday.com
Recyclinginternational.com 58 - Resource-recycling.com
eNEWS Resource-recycling.com 46 - Recyclinginternational.com
OPEN RATE Scrap.org 38 - Scrap.org
2 | 2021 MEDIA KIT
RECORD
PRINT SOURCE:
More Reach | More Requested | Most Current
RECYCLING
TODAY
OVERALL CIRCULATION SIZE
16,600
15,806
16,194
PERSONAL DIRECT REQUEST
7,857
406
DIRECTORY SOURCED
Recycling
Today Resource
Recycling Scrap
RESOURCE
RECYCLING
FILE AGE (IN YEARS)
14,510
Recycling Today Resource Recycling Scrap PERSONAL DIRECT REQUEST
46
15,270 COMPANY REQUEST
1 9,756 543
7,473 ELECTRONIC
COMMUNICATION
1,330
619
2 4,002 ASSOCIATION ROSTERS
335 75
0 DIRECTORY SOURCE
3 2,048 13
49 OTHER SOURCES
Source: June 2020 BPA Brand Report, 3A
SCRAP
UNEQUALED ACCESS TO
INDUSTRY DECISION-MAKERS 186
PERSONAL DIRECT REQUEST
With our website and eNewsletters, we reach the largest
audience of industry executives and decision-makers.
2
COMPANY REQUEST
With our print magazine, we reach the largest audience and more 4,119
current decision-makers who personally request the magazine. MEMBERSHIP BENEFIT
3,550
Advertising is all about reaching decision-makers. Recycling OTHER SOURCES
Today simply reaches more, online and in print.
2021 MEDIA KIT | 3
AUDIENCE-BASED ADVERTISING
Use our tailored-content products to focus your marketing campaign on a targeted audience
for ultimate cost-efficiency. Print and digital options provide maximum value.
SCRAP METALS PAPER RECYCLING
SUPPLEMENT SUPPLEMENT
JANUARY, JUNE, OCTOBER DECEMBER
Each of our supplements is circulated with the magazine and enjoys
significant distribution at industry events throughout the year.
INVESTING IN THE FUTURE | PRODUCT AND SERVICE CATEGORY LISTINGS | ALPHABETICAL LISTINGS summer 2020
TARGETED eNEWSLETTERS SPECIAL ISSUE 2020
www.RecyclingToday.com
PLASTICS RECYCLING
MACHINERY, PROCESSING AND THE BUSINESS OF RECYCLING
RECYCLING TODAY THE ELECTRONICS 2019 A COLLABORATIVE PreZero US has partnered with
effort
ACI Plastics to recycle film
EQUIPMENT & SERVICES and mixed rigid plastics in
BUYERS’
California and South Carolina.
DISTRIBUTION: RECYCLING REPORT GUIDE
20,318 DISTRIBUTION: 20,886
OPEN RATE: 30.9% OPEN RATE: 28.1%
Monthly recycling
A SUPPLEMENT TO
today ®
AUTO SHREDDING
DISTRIBUTION: MEXICO AND LATIN RECYCLING TODAY PLASTICS RECYCLING
1,434 AMERICA BUSINESS BUYERS’ GUIDE MAGAZINE*
OPEN RATE: 48.3% MONITOR
DISTRIBUTION: 2,150 MARCH MAY, AUGUST, NOVEMBER
Monthly
OPEN RATE: 30.5% *Contact us for production deadlines and rates.
Monthly
PLASTICS
RECYCLING
REPORT RECYCLING TODAY RECYCLING TODAY GLOBAL
DISTRIBUTION: GLOBAL REPORT
32,154 DISTRIBUTION: In this fast-moving business, our digital
OPEN RATE: 27.5% 15,095 IN 135 NATIONS platform keeps pace with the multi-billion-
Monthly OPEN RATE: 35% dollar international recycling industry by giving decision-makers 24-
Twice monthly hour access to the latest news and information.
Recycling Today Global Report, our popular eNewsletter, will be
published 24 times in 2021. Each edition offers industry news, market
eNEWSLETTER SPONSORED FEATURES: intelligence and analysis, keeping readers interested and adding impact
As noted on our editorial calendar, our regular for advertisers.
eNewsletter will feature stories on key subjects. We Integrated into RecyclingToday.com, the eNewsletter and website are
offer advertisers the opportunity to include a banner optimized for mobile, tablet and desktop platforms.
ad within that story in the eNewsletter and an in-line Commodities are traded globally, and processing technology is in
cube ad in the full website story. It is a powerful way
demand worldwide. Recycling Today Global Report connects with
to promote directly to your target audience.
decision-makers across this industry.
SCRAP INDUSTRY SPRING & FALL
PRODUCT PREVIEW PRODUCT PREVIEWS
Always popular, the product preview These eNewsletters are sent to
is distributed to Recycling Today Recycling Today, Construction &
and Recycling Today Global Report Demolition Recycling and Waste
eNewsletter lists. Increase awareness Today eNewsletter lists before the big
of your products with these important events, increasing awareness of your
buying audiences. products.
4 | 2021 MEDIA KIT
CONTENT MARKETING TOOLS
These advertising opportunities use print, internet or social media, or a combination of all three,
to deliver a tailored message to the industry.
ASK THE EXPERTS BRAND VISION
A unique content-marketing solution that By combining print, eMail, online and eNewsletter
positions your team as industry experts, channels, our Brand Vision positions you as a
delivering your message in print and online. thought-leader. It’s a unique and powerful package.
SUPPLIER
SPOTLIGHT CUSTOM
With this tool, highlight your
CONTENT
company on our homepage Testimonials and
and get exposure through profiles can be
our eNewsletter and social done for print
media channels. Exclusive to or the web,
one supplier each month. with powerful VIDEO
lead-generation REPORTS
elements.
Sponsoring our
video reports allows
industry marketers to
deliver their messages
in a unique way while
LEAD GENERATION leveraging web, social
To support your sales teams and dealer networks, many of these media and eMail
tools have lead-gen components. Ask us for more details. marketing channels.
PROJECT
SHOWCASE CUSTOM
An ideal marketing
WEBINARS
opportunity for projects, Conducting
the showcase provides educational webinars
up to 20 slides with positions your firm
narrative. Deployment as a thought-leader
on our website and INDUSTRY while also being an
eNewsletter provides UPDATES important lead-
deep market reach.
Our editorial team will
generation tool! eBOOKS
prepare a series of special Publishing an eBook
reports for industry is easier than you
decision-makers. Become an think. As your eBook is
exclusive sponsor of these promoted, it positions
reports to position your you as a market leader,
company as a leader within builds awareness and
the recycling industry. generates leads.
2021 MEDIA KIT | 5
VIRTUAL TRADESHOW SERIES
A unique opportunity to promote your company and products.
YOU NEED TO CONNECT WITH CUSTOMERS.
WE MAKE THAT HAPPEN!
Important product introductions, vital new technology offerings and
enhancements to existing products. Sharing how you can assist recyclers to make
their businesses as efficient as possible is essential!
We promote these events across Recycling Today, Recycling Today Global,
Waste Today and Construction & Demolition Recycling, depending upon the event.
Ask about our Spring, Summer and Fall events.
CUSTOM CONTENT
DIGITAL DEVELOPMENT
We’ve been doing it for years. We can help with
virtually any project.
PRINT
• Custom magazines • Podcast and webinar series
CUSTOM • Case studies and advertorials • Custom landing pages
CONTENT • eNewsletter creation
and deployment
• Brochures and books
• Special events
• Roundtable or
Powerful focus-group discussions
market access
BUYING-INTENTION LEAD PROGRAM SALES TEAM
If you can identify companies that intend to purchase the product types
you offer, it gives you a competitive advantage. We deliver that market
intelligence! Our buying-intention lead program provides the purchasing
intent of Recycling Today subscribers in 10 major equipment categories.
Ask our team for additional details.
JEN MAY
OUR SISTER PUBLICATIONS ADVERTISING DIRECTOR
+1 216-393-0260
JMay@gie.net
MARTY SMITH
SENIOR ACCOUNT EXECUTIVE
+1 216-393-0279
MSmith@gie.net
PROVIDING PROVEN MARKET ACCESS SINCE 1963
PAUL LEDERER
ACCOUNT REPRESENTATIVE
5811 Canal Road, Valley View, Ohio 44125 U.S.A. +1 216-393-0322
Phone +1-216-393-0300 | Fax +1-216-525-0517 | RecyclingToday.com PLederer@gie.net
6 | 2021 MEDIA KIT
2021 RATES & SPECIFICATIONS
Advertising Rates: Frequency discounts are earned within 12 consecutive months by advertising in any combination of
Recycling Today, Waste Today, Construction & Demolition Recycling, buyers’ guides and other GIE Media titles.
2021 PRINT 2021 INTERACTIVE
FREQUENCY DISCOUNTS
1x......... 3x............6x........ 12x........ 18x....... 24x WEBSITE (HOME PAGE)
FULL PAGE $4,196.......$3,818.........$3,474.......$3,164.......$2,878......$2,618
2/3 PAGE 3,525.........3,207.............2,918......... 2,658...........2,418......... 2,199
1/2 ISLAND 2,925..........2,661............2,422.........2,205.........2,006......... 1,825
1/2 STANDARD 2,576........ 2,344..............2,133..........1,943........... 1,767.........1,608 LEADERBOARD
1/3 PAGE 1,725..........1,569.............1,428..........1,300............1,183.........1,076 728px X 90px
1/4 PAGE 1,309.............1,191............ 1,084............. 987............. 898..............817 $1,365
1/6 PAGE 852............. 775................705............. 642............. 584............ 532
BRAND VISION* $8,664 MEDIUM RECTANGLE
ASK THE EXPERT* $6,663 300px X 250px
$1,119
COLOR CHARGES SINGLE PAGE SPREAD
1X 24X OR GR. 1X 24X OR GR. HALF PAGE
300px X 600px
STANDARD 2-COLOR, EXTRA $310 $255 $575 $445
$1,958
MATCHED COLOR, EXTRA 410 340 710 580
MATCHED METALLIC COLOR 470 370 860 650
WEBSITE (INTERNAL PAGE)
FOUR COLOR PROCESS, EXTRA 890 690 1,550 1,270
LIGHTBOX WALLPAPER
500px X 500px 1,600px X 900px
COVER CHARGES
$4,006 Background width: 970px
6x........12x.......... 18x....... 24x $4,554
2 ND COVER $5,153......$4,653........$4,200...... $3,793
3 RD COVER 4,730.........4,272............3,855.........3,482
4TH COVER 5,679.......... 5,128............4,628.......... 4,179
Mechanical Requirements: Saddle stitch, three columns to a page. Paper
stock: machine coated, 50-lb. recycled body with 100-lb. cover. Colors
available: matched, 4-color process (AAAA-MPA). Trim size 7 7⁄ 8” x 10 1⁄ 2”.
Digital Files, Specifications for Print and Mailing Instructions: CATEGORY
The preferred file format for all print advertising is high-res, press-ready .pdf,
The United States Department of Commerce has reportedly
IN-LINE raised the import duty on flat-rolled steel shipped from China into
the U.S. to 522 percent.
.tif, .jpg and .eps. Progressive proofs or color keys required on all 4C advertising. 300px X 250px
According to an online report from BBC News, “The taxes of 522
percent specifically apply to Chinese-made cold-rolled flat steel.”
The Commerce Department also has imposed a 71 percent duty on
Ship all advertising artwork, insertion orders, contracts and copy instructions for $1,846
cold-rolled steel from Japan, according to the BBC.
A fact sheet created by the Department of Commerce outlines
printed ads to: Recycling Today, 5811 Canal Rd., Valley View, Ohio 44125. For more
many of its findings pertaining to imported steel considered to be
subsidized or “dumped” on the U.S. market.
Commerce Department statistics published by the American Iron and Steel Institute (AISI) on its website show tha
information, contact Katie Morbeto at 216-393-0282 or at kmorbeto@gie.net.
eNEWSLETTER
Non-Bleed Ad Sizes.................................................. Width...............Depth
Full Page..................................................................................................7”..........................10”
2
⁄3 Page............................................................................................... 4 1⁄2”..........................10”
1
⁄2 Page Island.................................................................................. 4 1⁄2”.......................7 1⁄2”
1
⁄2 Page Horizontal...............................................................................7”......................4 7⁄8” LEADERBOARD
1
⁄2 Page Vertical...............................................................................3 3⁄8”..........................10” 728px X 90px
1
⁄3 Page Square................................................................................ 4 1⁄2”......................4 7⁄8”
1
⁄3 Page Vertical.............................................................................. 2 3⁄16”..........................10”
1
⁄4 Page Square................................................................................3 3⁄8”......................4 7⁄8”
1
⁄6 Page Vertical.............................................................................. 2 3⁄16”......................4 7⁄8” BANNER
468px X 60px
Bleed Ad Sizes........................................................... Width...............Depth
Single-Page....................................................................................... 8 1⁄8”....................10 3⁄4” S P O N S O R E D F E AT U R E
Trim Area....................................................................................7 7⁄8”.....................10 1⁄2” Image MEDIUM
Live Area...........................................................................................7”..........................10”
(360x180 pixels)
RECTANGLE SMARTPHONE
300px X 250px STATIC BANNER
Spread..................................................................................................... 16”....................10 3⁄4” Bold Headline
Hendit, te veliquiati voloratem necumet
Trim Area.................................................................................. 15 3⁄4”.....................10 1⁄2” usciumque et et qui il ium rem quas
et quiatuscil int hilit qui con poribus
360px X 120px
Live Area.........................................................................................14”..........................10” mod et veligenissum aut liam eum, qui
in nosam dit recta con. oruptas ideri
TEXT AD $2,201
On all bleed advertisements, allow 3⁄8” from any trim edge for live or type matter. dolorent modicimos sitis dus ma.
360px X 180px
Add 1⁄8” to gutter for each page on spread ads (perfect bound only). Supply
ruled proof showing crop line. Bleed ads are available at no extra charge. eNewsletters 1x................ 12x............... 24x............... 52x
Medium Rectangle Ad $1,258...............$1,122................ $975...............$860
Commissions and General Information: 15% of gross billing allowed to rec- Banner Ad 1,094.................. 976.................. 848.................. 749
ognized advertising agencies on space, color, special positions and inserts. Net 20 Leaderboard Ad 1,409................ 1,257................1,092..................964
days from date of invoice. Advertisers and advertising agencies assume liability Text Ad 1,617................1,442................ 1,253................ 1,106
for all content (including text, representation and illustration) of advertisements, Sponsored Feature $2,478...............$2,211.................. N/A..................N/A
printed or electronic, and also assume responsibility for any claims arising there-
from made against the Publisher. Publisher reserves the right to reject advertising PROJECT SHOWCASE $1,970 INDUSTRY UPDATE $2,307
he feels is not in keeping with the publication’s standards. VIDEO REPORTS $1,950 eBOOK* $3,940
* Consult with our sales team for package details. SUPPLIER SPOTLIGHT $2,289 WEBINAR* $7,150
2021 MEDIA KIT | 7
2021 January February March April May June July August September October November December
8 | 2021 MEDIA KIT
State of the Municipal
Supplement Scrap Metals Plastics Scrap Metals Plastics Scrap Metals Plastics Paper
Recycling Industry
Commodity Focus Precious Metals Copper Paper Aluminum Ferrous Nickel/Stainless Copper Paper Aluminum Plastic High-Temp Alloys Ferrous
In Every Issue
Ferrous • • • • • • • • • • • •
Nonferrous • • • • • • • • • • • •
Paper • • • • • • • • • • • •
Plastic • • • • • • • • • • • •
Recurring Content
Company Profile • • • • • • • • • • • •
Safety • • • • • •
Municipal Recycling • • •
MRF Operations • • •
ITAD/Secure
• • •
Destruction
International Markets • • •
Transportation • • •
Industry Leaders Q&A • • •
Scrap Yard
• • •
Operations
Ferrous Scrap Recovered Paper
Largest Nonferrous Largest Residential
Lists & Maps Melting Facilities N.A. Wire Choppers Consumers
Processors MRFs
(Supplement) (Supplement)
Shredding &
Equipment Focus Baling Scrap Handler Sorting Material Handling
Granulating
Coronavirus One Year Later
Steel Industry Update Polypropylene Market Update
Design for Recycling Mergers & Recycled Pulp Update
Recovered Fiber Aluminum Modern MRF Design Hiring & Retention Year in Review
Additional Articles Scrap Trading & Hedging Acquisitions
Consumer Profile Consumer Profile Red Metals Women & Minorities
Education & Outreach Financing IC&I Focus
Consumer Profile Tire Recycling in Recycling
Legislative Update – Automotive Recycling
Auto Shredders
Postconsumer Plastic Recycling Plastics Consumer Nonferrous Auto Recycling Auto Recycling
Paper Report Paper Recycling Auto Recycling Foundry Report Global Trade Copper Report
Online Features Recycling Report
Electronics Recycling/ Electronics Recycling Electronics Recycling/ Electronics
Foundry Report Ferrous Consumer Global Trade Paper Report Plastics Recycling Aluminum Report
Auto Recycling Reuse Reuse Plastics Recycling Reuse Recycling /Reuse
BIR World Recycling Convention Fall
BIR World Recycling
Sustainability in Roundtable, MRF Operations Forum,
Convention, Strive for
Materials Packaging, Southeast Paper & Plastics Recycling Conference
Sustainablity, Re|Focus Waste &
Recycling Recycling Conference Carolina Recycling ISRI Commodity (PPRC), PPRC Europe , Waste Today’s
Bonus Distribution ISRI2021 Sustainablity & Recycling WasteExpo Recycling Expo
Association & Trade Show, Association, SOAR Roundtables Corporate Growth Conference,
Summit/NPE, CARI Annual Canada
of India i-SIGMA Conference WasteCon, Plastics Recyclilng World Expo
Convention, ISRI Gulf
& Trade Show North America, Automotive Recycling
Coast Convention
Association Conference
Close Date Dec.1, 2020 Jan. 4, 2021 Feb. 1, 2021 March 1, 2021 April 1, 2021 May 3, 2021 June 1, 2021 July 1, 2021 Aug. 2, 2021 Sept. 1, 2021 Oct. 1, 2021 Nov. 1, 2021
Materials Due Dec. 8. 2020 Jan. 11, 2021 Feb. 8, 2021 March 8, 2021 April 8, 2021 May 10, 2021 June 8, 2021 July 8, 2021 Aug. 9, 2021 Sept. 8, 2021 Oct. 8, 2021 Nov. 8, 2021
Plastics Recycling
Closes
Buyers’ Guide Closes: Jan. 11, 2021; Materials Due: Jan. 18, 2021
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