MEDIA KIT 625 WEEKLY FLIGHTS - MAXPOSURE MEDIA
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MEDIA KIT AirAsia India brings you the latest in destinations, arts, 2018-2019 culture, heritage, fun & adventure 20 18 Connecting operational To go aircraft international by end of & cities 5 more to be added in 2018 2018 3 metro Crossed hubs $ sales of Bengaluru, 50m investment `100 crore Delhi, Kolkata to expand in December operations 2016 85% 625 Average passenger load on time factor Weekly performance in Dec 2016 86.3% flights 2
MEDIA KIT AirAsia India is part of the 2018-2019 AirAsia BEHRAD, recognised as the world’s best low cost carrier + 50 Over 130 destinations worldwide million 26 passengers Travels flown in 2017 Over countries 270 + 650 Over 200 Over routes daily flights aircraft 3
MEDIA KIT AirAsia has been recognised globally for offering 2018-2019 best services at best prices World’s Best Low-Cost World’s Airline for the Leading Low 9th consecutive Cost Airline Asia’s Top 200 year by Skytrax by World “Best Under world airline Travel A Billion” award in Awards in Companies by July 2017 2016 Forbes Asia Best Asian Airline Of Low-Cost The Year by Carrier Centre for By TTG Asia Pacific Travel Aviation Awards (CAPA) in 2009 2011 Asiamoney’s Best Managed Company Award in 2010 4
MEDIA KIT AirAsia Customers are young, educated, 2018-2019 upwardly mobile and affluent 62% male 56% 45% 38% female 75% English are university fly for business and speaking graduates 55% for leisure 61% Key Audience 63% of AirAsia passengers are employed as managers, senior officials or 25-55years of live within professionals age Metro and tier-II cities 5
MEDIA KIT Airasia reach 2018-2019 Global network Sapporo Beijing Seoul Busan Tokyo (Narita/Haneda) Xi’an Osaka Jeju Chengdu Shanghai Wuhan Hangzhou Chongqing NEW DELHI Nanchang Kathmandu Changsha Jaipur Kunming Guilin Taipei Dhaka Guangzhou Shantou KOLKATA Nanning Shenzhen Kaohsiung Jeddah Mandalay Macao Hong Kong Luang Hanoi Bhubaneswar Prabang Honolulu CHIANG MAI Hyderabad Visakhapatnam Vientiane Yangon Da Nang Clark MANILA BANGKOK Siem Reap Honolulu BENGALURU Chennai PATTAYA Nha Trang Phnom Penh Tiruchirappalli Ho Chi Minh City CEBU Kochi Sihanoukville KRABI PHUKET Colombo HAT YAI LANGKAWI Kota Bharu KOTA KINABALU Malé Banda Aceh PENANG Kuala Terengganu Bandar Seri Begawan Miri PACIFIC OCEAN MEDAN KUALA LUMPUR Bintulu JOHOR BAHRU KUCHING Pekanbaru Singapore Pontianak Padang INDIAN OCEAN Palembang Makassar JAKARTA Semarang Bandung AirAsia SURABAYA Yogyakarta Solo BALI Lombok International Destinations Fly to over 130 destinations across Gold Coast Asia and Asia-Pacific Perth with Skytrax World’s Best Low-Cost Sydney Airline, 2009-2017. Melbourne Auckland AirAsia Hubs SOUTHERN OCEAN Maps not to scale and are just a graphic representation. Maps do not reflect the opinion of the publisher with regards to the legal or geographical status of any country/territory depicted. Maps as at May 31, 2018. 6
MEDIA KIT AirAsia reach 2018-2019 india network Sapporo Srinagar NAGOYA Chandigarh NEW DELHI Jaipur Bagdogra Guwahati Imphal Indore Ranchi KOLKATA Surat Nagpur Bhubaneswar Chiang Rai Pune Nan CHIANG MAI Hyderabad Visakhapatnam Loei Udon Thani Phitsanulok Nakhon Phanom Sakhon Nakhon Khon Kaen Roi Et Ubon Ratchathani CLARK Goa Buriram MANILA BANGKOK AirAsia BENGALURU Chennai PATTAYA Caticlan KALIBO Domestic Kochi Chumphon Ranong Surat Thani Puerto Princesa Iloilo Tacloban CEBU Tagbilaran Destinations KRABI Nakhon Si Thammarat PHUKET HAT YAI Trang Alor Setar Davao LANGKAWI PENANG Narathiwat Kota Bharu KOTA KINABALU Labuan Sandakan PACIFIC OCEAN Kuala Terengganu Miri Tawau MEDAN KUALA LUMPUR Bintulu Sibu JOHOR BAHRU KUCHING Fly to over 130 INDIAN OCEAN destinations across Palembang Asia and Asia-Pacific with Skytrax World’s JAKARTA Best Low-Cost Bandung Solo SURABAYA Airline, 2009-2017. Yogyakarta BALI AirAsia Hubs Maps not to scale and are just a graphic representation. Maps do not reflect the opinion of the publisher with regards to the legal or geographical status of any country/territory depicted. Maps as at May 31, 2018. 7
MEDIA KIT THE MAGAZINE 2018-2019 travel 360 India Language English is everything to make for a traveller’s delight. Carefully planned and created for the AirAsia patrons, every issue will highlight exotic travel destinations. Every travel feature will be dedicated to the beauty and diversity of Indian and international boundaries. Taking everything together to make this an ultimate travel read, our aim is to present to you a journal full of enthralling travel experiences and destinations. Keeping the WANDERLUST feel in mind, the magazine mirrors crisp travel FEATURES, EXOTIC photography, Quirky, ArTISTIC design and a vibrant colour palette. Travel 360 India is one of the five inflight editions of AirAsia Airlines. The other editions are Malaysia, Frequency Thailand, Indonesia & Japan. Monthly 8
MEDIA KIT Maxposure 2018-2019 Advantage Largest in Was founded in 2006 in Engaged with 250 Largest custom content marketing in-flight Florida, USA content marketing company in Asia 4 in Indian + with 35 subcontinent with Content Strategy, unique advertisers Content Creation per month & Distribution, Content projects under pillars Monetization, and Largest in 11 automobile content its portfolio Results & Analytics 6 segment with projects under its portfolio Offers 360 o 3 Works with content marketing clients under its national solutions portfolio Global award-winning carriers of team of content creators, designers, countries strategy planners and marketers Creates content in 13 offices across 6 16 languages India consumed in over offices in countries across the world 170 countries (USA, Singapore, Bangladesh, India, UAE, & Bahrain). sales representatives in over 20 key markets 9
MEDIA KIT TECH SPECS & 2018-2019 RATE CARD Magazine Size: 21 cm X 27.3 cm Bleed Ad Dimensions 210 mm X 273 mm Bleed Size: Live/Safe Area: Magazine W x H (cm) W x H (mm) 18.6 cm x 24.9 cm size+3mm Full page 21 x 27.3 210 x 273 186 mm x 249 mm Double Spread 42 x 27.3 420 x 273 Non-Bleed Ad Dimensions W x H (cm) W x H (mm) Full page 18.6 x 24.9 186 x 249 Double Spread 39.6 x 24.9 396 x 249 * please provide half page, quarter page, strip in non-bleed only and allow a gutter space of 15 mm in double spread ads Rate Card* INR (`) USD ($) Inserts Magazine Size (inch): 21 cm x 27.3 cm 210 mm x 273 mm Live/Safe Area (inch): 18.6 cm x 24.9 cm 186 mm x 249 mm Full Page colour (FPC) 4,95,000 8,250 Bleed size: Magazine size + 3 mm Double Spread (DPS) 8,80,000 14,685 First 30% Single 6,05,000 10,120 PAGE BLEEDS: 3 mm on all sides for a total document size of 210 mm width x 275 mm hight. Ads submitted without sufficient bleed area will be First 30% Spread 9,90,000 16,500 reduced to fit live area size. Inside Front/Back Cover 9,35,000 15,620 LIVE/SAFE AREA: 12 mm inside of trim size on all sides of a bleed ad. A Back Cover 13,20,000 22,000 full page bleed ad has a live area measuring 186mm width x 249mm hight. Half Page 2,97,000 4,950 Please do not place logos, legal disclaimers or other critical information outside live area. Additionally, for spread bleed ads, allow 6 mm on each Quarter Page/ Horizontal Strip 1,76,000 2,860 side of the gutter for binding. Clearly mark all ad materials with proper * with effect from April 2018 cropping instructions to avoid misinterpretation. Creative deadline Contact Details: Issue Deadline Send release order/creative to: April 22nd Mar Maxposure Media Group (I) Pvt. Ltd. | #TheAddress, Plot No. 62, Okhla Industrial Estate, Phase III, May 22nd Apr New Delhi-110020, India; Tel: +91 11 43011111 …and similarly for all successive months Email: airasia@maxposuremedia.com, info@maxposuremedia.com GSM Cover 220 Inside Pages 70 Fax: +91 11 43011199 Advertising : info@maxposuremedia.com 10
MEDIA KIT ambient media 2018-2019 on-ground & on-board Minimum Inventory Quantity/ Lead time Rate in INR/Month* Rate in USD/Month* Specifications Booking 203mm x 83 mm (w x H), 58mm x 83mm Boarding Pass 4,00,000 20 Days 9,00,000 13,500 (Perforation Size) Baggage Tags 6,00,000 20 Days 7,50,000 11,200 55 mm x 105 mm (W x H) In-flight Announcements 20 Destinations 10 Days 4,50,000 6,750 N.A. (Per Aircraft) On Request (Cost depends on On Request (Cost depends Sampling On Request 10 Days N.A. the weight of the sample) on the weight of the sample) * Above prices are exclusive of service taxes. Applicable service tax shall apply. * Above prices are net .i.e. net of any agency commission. NOTE: Other collaterals for branding can also be discussed Exchange Rate: US$ 1 = Rs. 67 11
MaXposure Media Group MEDIA KIT 2018-2019 India Maxposure Media Group India Pvt Ltd #TheAddress, Plot No. 62, Okhla Industrial Estate, Phase III, New Delhi-110020, India Tel: +91 11 43011111, Fax: +91 11 43011199, www.maxposuremedia.com For advertisement queries, please contact info@maxposuremedia.com usa Bahrain UAE Singapore Bangladesh Maxposure Media Group LLC Maxposure Marketing Services WLL Maxposure Arabia FZ LLC Maxposure Global Pte Ltd Subcontinental Media Pvt Ltd 22 Jericho Turnpike, Suite 108, Suite No. 652, 6th Floor, The Lounge Dubai Media City, Building No. 8, 51 Goldhill Plaza, #07-10/11, Profficio 2nd Floor, 4 Mohakhali Commercial Mineola, New York 11501 Serviced Offices, Building 247, Road Ground Floor, Premises No. EO10, Singapore 308900, Area, Dhaka 1212, Bangladesh, No. 1704, Diplomatic Area, P.O.Box P. O. Box 502068, Dubai, UAE Tel: +1 646 3672 916 Tel: +65 31632622 Tel: +880 1862260427 11409, Manama, Bahrain, Tel: + 971 44310793 shohedul@subcontinentalmedia.com Mob: +973 37778537, +973 37161313 MaXposure India offices Indore | 7/1, 409, 4th Floor, Ratan Mani International representation Far East Complex, Opposite Inter Star Showroom, Hong Kong/Indonesia | Peter Jeffery Ahmedabad | 4, Megabyte Business Centre, NORTH America New Palasia, Indore-452001 Asian Integrated Media Ltd. Canada | Wayne Saint John Tel +852 39106388 Navrang Building, Opp Samsung Tel: +91 731 4248881 The New Base, Tel: +1 416 363 1388, peterjeffery@asianimedia.com Showroom, Swastik Char Rasta, C.G.Road wayne.stjohn@thenewbase.com Japan | Michiko Kawano Jaipur | Shop No.B-18, Hotel Arco Palace, Ahmedabad-380009 Pacific Business Inc, Tel: +813 36616138 Opp. Metro Station, Sindhi Camp Station Europe Tel: +91 79 40193627 kawano-pbi@gol.com Road, Jaipur-302001 France | Nicolas Devos Malaysia | Shallie Cheng Tel: +91 141 4047655 IMM International, Tel: +331 40137905, Bengaluru | 409, A Wing, 4th Floor, Mittal Mind Sense Sdn.Bhd., Tel: +601 22873092 n.devos@imm-international.com Towers, MG Road, Bengaluru-560001, shalliecheng@gmail.com Kolkata | DPS Corporate Club, London | David Simpson South Korea | Jung-Won Suh Tel: +91 80 40921037-38 1st Floor, 9A, Simpson Media Ltd, Tel: +44 79 00885456 Sinsegi Media Inc., Tel: +82 27858222 Sebak Baidya Street, Kolkata-700029 david@simpson-media.com sinsegi-2@sinsegimedia.info Chennai | 2nd Floor, X-42, Sindur Shopping Tel: +91 33 40680111 Thailand | Stephen Marsh Centre, 2nd Avenue Road, Chennai-600040 Russia/Switzerland, | Gleb Korotkov Media Representation International Tel: +91 44 42015684 Mumbai | Omkar - The Summit Business Halfbudget, Tel: + 7 9852243800, Tel: +66 22042699, Bay, 7th floor, Unit No.716, Chakala, +41 767102525, stephen@mediarepint.com Hyderabad | 1-11-222/2, Ground Floor, Andheri Kurla Road, Behind Gurunanak info@halfbudget.com Australia Street No. 4, Gurumurthy Lane, Begumpet, Petrol Pump, Andheri (East), Turkey, | Tan Bilge, Media Ltd., Sydney | Charlton D’Silva Hyderabad-500016, Mumbai - 400093 Tel: +90 212 2758433, Publisher’s Internationalé, Tel: +612 92523476 Tel: +91 40 40021545 Tel: +91 22 61991111 tanbilge@medialtd.com.tr charlton.dsilva@pubintl.com.au 12
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