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Home&Farm
2021 MEDIA KIT
TENNESSEE
tnhomeandfarm.com
PRINT • WEB • CONTENT MARKETING
MISSION
Home&Farm
TENNESSEE
About Our Readers
TENNESSEE FARM BUREAU
members are comprised of rural
residents, suburbanites and city
dwellers seeking information to
enhance their way of living.
Through this quarterly magazine,
you can harness the buying power
of our diverse readership in
lucrative markets such as food,
travel, agriculture, home and
garden, and local lifestyle. OUR READERS’ INTERESTS ARE PROPELLED BY:
Tennessee Home & Farm strives to
connect all consumers with the food • Food & Recipes • Farms &
they eat and the Tennessee farmers Agritourism
who grow it. Reach a desirable • Travel & Events
market of active consumers • Tennessee Living
through the beautiful pages of this • Home & Garden
award-winning publication.
NEARLY 1 IN 4 HOUSEHOLDS IN TENNESSEE –
MORE THAN 676,000 FAMILIES – RECEIVE
TENNESSEE HOME & FARM MAGAZINE.
“I consistently look “We have been Farm “I just want to compliment you
forward to receiving Bureau members for on your beautiful publication.
Tennessee Home many years. I read your I always look forward to it. I
& Farm magazine. magazine from cover to have lived on a farm since I
Your magazine cover, love the stories of all was 17, and my twin sons are
brings home to us, the people and places, as still farming. There is nothing
and I cannot thank well as the recipes. like seeing your labor of love
you enough!” Many thanks.” grow to benefit the world.”
AUDIENCE PROFILE
TENNESSEE FARM BUREAU MEMBERSHIP
MACON PICKETT
MONTGOMERY CLAY HANCOCK
SULLIVAN N
STEWART SUMNER CLAIBORNE SO
ROBERTSON FENTRESS SCOTT CAMPBELL
HAWKINS HN
OBION TROUSDALE JACKSON OVERTON JO
R
HENRY NGE
E
WASHINGTON
THAM
UNION
LAK
WEAKLEY HOUSTON
SMITH GRA
I LEN
MB CARTER
WILSON HA GREENE
CHEA
DICKSON DAVIDSON PUTNAM MORGAN ANDERSON
N
TO
I
JEFFERSON
ICO
BEN
DYER HUMPHREYS
UN
GIBSON CARROLL DE KALB KNOX
WHITE CUMBERLAND COCKE
WILLIAMSON
NON
RUTHERFORD ROANE
ALE CROCKETT HICKMAN SEVIER
ERD
CAN
D VAN LOUDON
LAU
DECATUR
WARREN BUREN BLOUNT
MADISON HENDERSON
OE
PERRY MAURY RHEA
DS
ALL
HAYWOOD LEWIS
BLE
TIPTON BEDFORD COFFEE
H
SEQ U
MARS
MONROE
S
CHESTER
LEY MEIG
GRUNDY McMINN
ATCH
WAYNE GILES MOORE
IE
HARDEMAN HARDIN HAMILTON
SHELBY FAYETTE LAWRENCE
D
McNAIRY LINCOLN FRANKLIN MARION
BRA
POLK
111,362 285,042 280,216
WEST TN MIDDLE TN EAST TN
90% 58% 676,620
Tennessee Farm Bureau families receive the Tennessee
of Tennessee Farm are married Home & Farm print magazine four times a year.
Bureau members
are homeowners With pass-along readership, the publication reaches
1.3 million people.
55%
46% 45%
12% 7% The website receives
have attended
college
The audience is a
mix of male and
14% 22,000
female readers AGE visits per month.
15%
BREAKDOWN
17%
The fastest-growing
33% 48% 18% segment of Tennessee
Farm Bureau members
25-34 55-64 live in the affluent
have an annual are ages 25-54 suburbs of Tennessee’s
35-44 65-74
household income of
$50,000-$100,000 45-54 75+ major cities.
PRINT, DIGITAL AND ONLINE
Home&Farm
TENNES SEE Spring 2020
tnhomeandfarm.com
PUBLISHED FOR MEMBERS
OF THE TENNESSEE FARM BUREAU
Bacon
Beyond
Breakfast
PAGE 16
Bucksnort
TROUT
PAGE 26
Tennessee
Safari Park
PAGE 40
Cool-Season
Crops for
Your Garden
PAGE 15
NURSERY
After incorporating nursery
products 40 years ago, this farmer
looks ahead to the next generation
Print Magazine Digital Magazine Website and
Tennessee Home & Farm Viewable on both Apple and Content Marketing
connects members of the Android devices, the digital
Reach an audience of engaged
Tennessee Farm Bureau version is perfect for readers
online readers seeking articles,
Federation – the largest in the on the go, with the same
events, contests and other
nation – to Tennessee’s rural high-quality content as the
content through our website,
lifestyle, gardening tips, print version. Share with
weekly emails and other
travel, events, farm-fresh anyone, anywhere.
social campaigns.
recipes and more.
15%
29% Travel & Events
Fast Facts
CONTENT Tennessee Living Tennessee Home & Farm
18% Home & Garden reaches MORE TENNESSEE
BREAKDOWN
Food & Recipes HOUSEHOLDS than
Farms & Agritourism Southern Living.
18% 20%
Most of our readers read EVERY
PRINT ISSUE distributed to them.
Home&Farm
TENNE SSEE
Readers save each issue for an
Fall 2019
tnhomeandfarm.com
Home& Farm H
Summer 2019
Falling ome&Farm
om
tnhomeandfarm.c
E
TE NN ES SE
PUBLISHED FOR MEMBERS OF THE TENNESSEE
average of 3.7 MONTHS.
FARM BUREAU
me&Farm
NESSEE Spring 2019
FAR M BUR EAU
TEN NES SEE
tnhomeandfarm.com
S OF THE
FOR MEM BER
Win
tnhomea ter 2019 -20
PUB LISH ED
ndfarm.c
om
Foliage
EMBERS OF THE TENNESSEE FARM BUREAU
for
Farm
83% OF READERS support an
Q&A
With Go
verno
Bill Le
e
r
PHOTO
WINNCONTES
E RS T
advertiser, share an article, visit a
destination, or use a product as a
PAGE 40
Cul2vate Farming
Farms in the
City
result of reading the publication.
PAGE 24
Big South
Fork Hono
AFRICAring
Sensational AMERIC N
Summer HISTOR AN
Recipes PAGE 34 Y
5 69% pass their issues along to at
Making aH
4 Heirloom In Land A Day at the
Tenne
MEET A
ssee
Desserts CR AN
We Trust RECIPEBERRY
Museum S
least one other person.
FARM FAMILYSPL A S
PAGEION
16
HAMP
WHY A WORLD-CE TO
PAGE 24 PAG
PAGE
E 16 34
KAYAKER CHOSNESS
OPEN HIS BUSI ESSEE
IN RURAL TENN
How this farmer is passing on his favorite
childhood memory to his daughter
PRINT AD SPECS
Home&Farm
TENNESSEE
TWO-PAGE SPREAD FULL-PAGE
BLEED BACK
COVER 1/2
HORIZONTAL
TWO-PAGE SPREAD FULL PAGE BACK COVER 1/2 HORIZONTAL
*Bleed: 15.75”w x 10.75”h *Bleed: 8”w x 10.75”h *Bleed: 8”w x 8.125”h 6.75”w x 4.5”h
Trimmed to: 15.5”w x 10.5”h Trimmed to: 7.75”w x 10.5”h Trimmed to: 7.75”w x 8”h
Live area: 15”w x 10”h Live area: 7.25”w x 10”h Live area: 7.25”w x 7.75”h
(.25” on each side of the gutter) (doesn’t trim on top)
Special size to accommodate
mailing address and indicia.
2/3 1/3 VERTICAL
VERTICAL
BLEED
1/3
1/6 HORIZONTAL
FEATURE JUMP VERTICAL
FEATURE JUMP 2/3 VERTICAL BLEED 1/3 VERTICAL 1/3 HORIZONTAL
*Bleed: 15.75”w x 5.25”h Bleed: 5.1875”w x 10.75”h 2.125”w x 9.5”h 4.4375”w x 4.5”h
Trimmed to: 15.5”w x 5.125”h (doesn’t trim on top) Trimmed to: 4.9375”w x 10.5”h 1/6 VERTICAL
Live area: 15”w x 4.875”h (.25” gutter on each side) Live area: 4.1875”w x 9.75”h 2.125”w x 4.5”h
1/2
VERTICAL
1/2 VERTICAL
4.4375”w x 6.5”h
Only a full-page ad guarantees exclusivity on the page.
*Set your document up to the bleed size, keeping all images/text in live area.
WEBSITE DISPLAY AD SPECS
Home&Farm
TEN N ESSEE
Home&Farm
TEN N ESSEE
Home&Farm
TEN N ESSEE
Online Display Options
SIZES AND PLACEMENT:
Super Leaderboard (970x90)
Tablet Leaderboard (728x90)
Mobile Leaderboard (320x50)
Three Creatives Required ( for premium visibility
on all devices)
Top Medium Rectangle (300x250) Digital Magazine Sponsorship
(Not Pictured) Exclusive branding for all digital
Bottom Medium Rectangle (300x250) magazines past and present
SIZES AND PLACEMENT:
Website Section Sponsorship • Super Leaderboard (970x90)
Exclusive branding in one of the following categories: • Bottom Floating Banner (970x90)
• Agriculture • Tablet Leaderboard (728x90)
• TN Living
• Mobile Leaderboard (320x50)
• Home & Garden Four Creatives Required
• Travel
• Food
SIZES AND PLACEMENT: Email Newsletter Sponsorship
Super Leaderboard for desktop (970x90), Sent out weekly, one available per month
tablet (728x90) and mobile (320x50)
SIZES AND PLACEMENT:
Top Medium Rectangle (300x250) • Top Banner Ad
Bottom Medium Rectangle (300x250) • Content Square
For more info: email ads@jnlcom.com
or visit the Ad Resource Center at: farmflavormedia.com/ads
SUBMISSION GUIDELINES
Home&Farm
TENNESSEE
Submit materials or print-ready ads via FTP or email as noted below.
For questions or more information contact Farm Flavor Media at ads@farmflavormedia.com
or visit our Ad Resource center at farmflavormedia.com/ads
FTP Static Web Ads
http://www.jnlcom.com/ftp • Formats: JPEG image, PNG image, static GIF image or agency script
Username: ads • 300 dpi resolution preferred
Password: client • Agency script must use https, not http
• Upload files and complete the contact information form. • No larger than 200KB
Once files are uploaded, a message indicating a successful
• Click-through link must be https (not http). May include a Google
transfer will be posted. Detailed FTP instructions are
available from your sales rep. Analytics UTM tag for tracking
• 3rd Party Click Tracking: May include click tracking 1x1 pixel
Email
• Email to ads@jnlcom.com. Rich Media / Animated Web Ad Specifications
• Compress your files into a single compressed, self-extracting • Formats: HTML5 or animated GIF
file. We can only accept file sizes less than 10 MB.
• Include business name, magazine name and ad size in your • Visit https://www.farmflavormedia.com/html5 for
email message. information on how to set up your HTML5 ad. Note its
html file must be named index.html.
Supplied Files Policy • 300 dpi resolution preferred
• The publisher is not responsible for enhancing advertisers’ • GIF files: No larger than 200KB
digital files or resizing to match the ad space purchased. • No Flash allowed
For aesthetic purposes, any ads submitted without a defined
• Max Length: 15 sec
border [on a white background] will have a .25” rule added by
the publisher to define the perimeter. A proof of the ad with • Max Rotation: 3
the modification will be sent for reference.
• Linking URL provided separately. Must be https (not http).
• If any additional work is necessary or if files deviate from the size
May include a Google Analytics UTM tag for tracking
or specifications on this form, the files will be rejected and must
be resubmitted. Please proof your ad carefully before submission. • 3rd-party click tracking: May include 1x1 counting pixel or code
Resubmitted files will be subject to a $50 processing fee. embedded in HTML5 script
• Any extra charges incurred by the publisher due to problems
with supplied files will be billed to the advertiser with a
detailed explanation of the problem.
Proofing Policy
• We do not provide a proof for ads submitted digitally. It is
understood that the files are set up as the advertiser intended,
were approved prior to submission and will output as supplied.
• Please supply a color proof for content reference.
• SWOP preferred.
• Please note: The quality of materials is the responsibility
of the supplier.
Submitted Print Ads
• Submit as a high-resolution PDF (PDF/X-1a).
Please note: All ads should be high impact with a strong
Please note: The accuracy and quality of materials is the call-to-action. The publisher reserves the right to ask for
responsibility of the supplier. Please proofread your ad before resubmission if creatives do not fit these requirements.
submission.
VISIT AD RESOURCE CENTER AT FARMFLAVORMEDIA.COM/ADS FOR MORE INFO
2021 PUBLISHING CALENDAR
Home&Farm
TENNESSEE
CLOSING DATE AND
ISSUE EDITORIAL HIGHLIGHTS* AD MATERIALS DUE IN HOMES
• Feature: Rural Gathering Places
• Farm Focus: Cranberry Bogs
FALL 2020 5/29/2020 9/1/2020
• Travel: Fall Agritourism
• Recipes: Tailgating
• Feature: Chapel Renovation
• Farm Focus: Young Ag Ambassador Profile
WINTER 2020-21 8/28/2020 12/1/2020
• Travel: Christmas Celebrations Across TN
• Recipes: Healthy New Year
• Farm Focus: Horses on Cattle Farms
• Travel: Discovery Park of America
SPRING 2021 12/4/2020 3/1/2021
• Made in TN: Eco-Friendly Products
• Recipes: 5 Ingredients or Less
• Feature: 100 Years of Tennessee Farm Bureau
• Farm Focus: Family Farms
SUMMER 2021 2/26/2021 6/1/2021
• Travel: Rural Canoe Trips
• Recipes: Squash & Zucchini
*Editorial subject to change.
FARM FLAVOR
MEDIA
725 Cool Springs Blvd., Suite 400
Franklin, TN 37067
(615) 771-0080
Toll-free: (800) 333-8842
Fax: (615) 296-0461
farmflavormedia.com
Bob Midles
bmidles@farmflavormedia.com
(615) 771-5567
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