MEDIA DATA 2021 est. 1959 - Diplomatisches Magazin
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est. 1959 MEDIA DATA 2021
CONTENT
3 WE ARE DIPLOMATIC 10 ADVERTORIALS
WE ARE IN THE MIDDLE OF IT SUPPLEMENTS
4 WE ARE TWIPLOMATIC 11 PRICES FOR ADVERTORIALS
LET’S BE PARTNERS
OUR ATTRACTIVE READERSHIP 12 SPECIAL PUBLICATION
COUNTRY SPECIAL
5 DISTRIBUTION EDUCATION SEPCIAL
CONSUL SPECIAL
6 DATA OF REGULAR READERS
13 AGENCY FEE
7 INTERESTS OF REGULAR READERS PUBLISHING DEADLINES 2021
8 ADVERTISING PRICES 14 DELIVERY OF DATA/
TECHNICAL DATA
9 ONLINE ADVERTISEMENT
15 ADVERTISEMENT AND MARKETING
Diplomatisches Magazin | MEDIA DATA 2021 Seite 2/15
WE ARE DIPLOMATIC WE ARE IN THE MIDDLE OF IT
T he DIPLOMATISCHES MAGAZIN has accompanied
the diplomatic community in Germany for 60 years.
From the seas in the North to the edge of the Alps in
W e look behind the closed doors of diplomacy exclu-
sively for you, meet top international decision-mak-
ers from politics, culture, business and science on a regu-
the South, we are the leading and only monthly pre- lar basis and dance in the middle of the diplomatic scene
mium magazine for diplomacy, international relations, in Berlin. The whole world is at home in the pulsating
business & lifestyle. In order to reach as many readers capital: 160 embassies from abroad are based here. Hun-
as possible, we are published in German and English – dreds of international organisations, leading companies
both in print and online. and cultural institutions invigorate the political heart of
Germany. Nationwide, more than 600 consulates general
The centerpiece of every issue of Diplomatisches Maga- and honorary represent the interests of the citizens of the
zin is the Ambassador Interview. Our readers learn ex- respective host country. And we are right in the middle of
clusively and first-hand from the top diplomatic repre- it, eyes, ears and voice of the global players – since 1959!
sentatives from abroad about new, exciting, sometimes
controversial and often pioneering events and develop-
ments from the respective host country, which we focus
on every month. We provide up-to-date information on
all diplomatic and personnel events in the federal capi-
tal Berlin and in the cities with consulates in the federal
territory. First-class articles by renowned authors on the
topics of business, international politics, science and
lifestyle complete our range of topics. With regularly
published specials – such as country and consul por-
traits, fair highlights and educational supplements – we
even up the ante.
Diplomatisches Magazin | MEDIA DATA 2021 Seite 3/15
WE ARE TWIPLOMATIC LET’S BE PARTNERS
W e know our readers well and that they want our
exclusive and readable information and news,
not only on a monthly basis, but also regularly online.
W e see ourselves as multilateralists. We maintain
direct contact with embassy employees, glo-
bally active business representatives and members of
Therefore – whether at the desktop on a computer the Bundestag, as well as, employees from ministries
or on the screen of a mobile device: Diplomatisches and state governments at self-organised events and at
Magazin is available at any time, also on the web on events, such as, diplomatic receptions throughout Ger-
our website, as well as, on Facebook and Twitter. many. We listen, we ask – because they are also our
readers, they create new trends and make important
decisions with far-reaching consequences.
OUR ATTRACTIVE READERSHIP
O ur readers travel the world, are busy, on the move
a lot, mostly polyglot, politically interested and
well informed. They have an unprecedented network
of contacts, an above-average level of education and
a correspondingly high household income. Due to their
busy everyday work, our readers often seek moments
of relaxation and exquisite enjoyment. In addition to
ambassadors at home and abroad and their entourag-
es (e.g. business and trade attachés), our readership
includes members of the Bundestag, federal and state
ministers, general and honorary consuls, managing
directors, board members, directors of global & dip-
lomatic affairs, senior advisors, lobbyists, as well as,
leading figures from science and culture.
With Diplomatisches Magazin you can reach them all!
Diplomatisches Magazin | MEDIA DATA 2021 Seite 4/15
DISTRIBUTION Printed Circulation: 12.000 copies on a monthly basis Ambassadors and 1st and 2nd levels of management Consuls General, Consuls 1st and 2nd 2. management level at the consular places Hamburg, Munich, Düsseldorf, Bremen, Stuttgart in various German cities approx. 4,200 copies Foreign business representations approx. 2,400 copies Member of the Bundestag and management level of the ministries and state representations approx. 1,700 copies Foreign and national NGO’s approx. 1,100 copies Other recipients of Diplomatisches Magazin: Subscribers, airport and train lounges, business clubs, Corporations, Selected Luxury Hotels and Resorts approx. 2,500 copies Diplomatisches Magazin | MEDIA DATA 2021 Seite 5/15
DATA OF REGULAR READERS
86% of the readers of the DM have a higher educational level
76% of readers of the DM have a university degree
Age distribution Median household income
29 – 39 years 18% Between
3.500 and 5.000€ 79%
40 – 49 years 38%
50 – 60 years 35%
Over 21%
5.000€
60 + 9%
Diplomatisches Magazin | MEDIA DATA 2021 Seite 6/15
INTERESTS OF REGULAR READERS
The readers of the DM are more educated than the
national average. Accordingly, they have a high affinity to Service
the following topics:
Catering, sights and Recommendations,
News from the diplomatic community 85 % shopping tips / hotel industry 77 %
International Relations 82 % Education and training 61 %
Politics 78 % Health and wellness topics 74 %
Country Specials and extensive reports 77 % Service, consulting and contacts 71 %
Economy and Trade 77 % Business networking 81 %
Lifestyle and fashion 56 %
The industries and interests most frequently mentioned
• International Relations • Education
• Energy • specialized Plant Engineering
• Environmental Technology • Chemical and
• Safety Technology Pharmaceutical Industry
• Automobile Industry • Nanotechnology
• Climate Change • Water management
• Medical Technology • Art, Culture and Science
• Special Mechanical Engineering
Diplomatisches Magazin | MEDIA DATA 2021 Seite 7/15
1/1 2/3
ADVERTISEMENT PRICES Bleed size
Type area
PAGE FORMAT: 200 x 285 mm 200 x 190 mm
200 x 285 mm (+ 3 mm bleed on all sides) Type area
COLOUR PROCESS: 170 x 175 mm
CMYK (four colour – 4C)
1/1 page 3.950,– €
1/2
LANDSCAPE
1/2
PORTRAIT
1/3
LANDSCAPE
1/3
PORTRAIT
2/3 page 2.975,– €
1/2 page 2.475,– €
Bleed size Bleed size
Bleed size
1/3 page 1.850,– € 100 x 285 mm 67 x 285 mm
200 x 143 mm Bleed size
Type area 200 x 95 mm
Type area Type area
1/4 page 1.500,– € 170 x 128 mm
85 x 2 55 mm 52 x 255 mm
Type area
1/6 page 1.290,– € 170 x 80 mm
PRICE FOR COVER AND SPECIAL PAGES: 1/4
LANDSCAPE
1/4
PORTRAIT
1/6
LANDSCAPE
1/6
PORTRAIT
CMYK (four colour – 4C)
U4 (outside back cover): 4.700,– €
Type area only Type area only
U2 (inside front cover): 4.500,– € 90 x 128 mm Type area only 52 x 128 mm
85 x 80 mm
Type area only
U3 (inside back cover): 4.200,– € 170 x 57 mm
S5 (next to table of contents): 4.200,– €
(All prices plus VAT)
Diplomatisches Magazin | MEDIA DATA 2021 Seite 8/15
ONLINE ADVERTISEMENT: BANNER FORMAT We have standard banner formats as well as responsive banners in use. These banners are optimally displayed on all devices, desktop, tablet and smartphones. For this we need the delivery of dynamic scaling HTML5 banners. The responsive banners can vary in width. Each banner needs a fixed height per display area: DESKTOP: Width 1200px to 800px + height 250px to 350px TABLETT: Width 450px to 750px + height 250px to 350px MOBILE: Width 300px to 420px + height 50px to 250px PRICES: 5,450 euros for a banner on the landing page. Discounts are possible and depend on the time period TRACKING CODE: is possible, but should be included. An animated HTML banner is possible if the appropriate assets are available. Diplomatisches Magazin | MEDIA DATA 2021 Page 9/15
ADVERTORIALS Advertorials and publishing supplements enable you to present your content in the look & feel of Diplomatisches Magazin. This way, you can also explain more extensive product information to the readers of Diplomatisches Magazin. This increases the credibility of the information. Through the integration into the editorial content of Diplomatisches Magazin, you will engage the readers’ attention. For advertorials and supplements, as well as other forms of communication, you will receive an individual offer tailored to your needs. SUPPLEMENTS Sample (5x) absolutely necessary Maximum circulation: Total circulation (partial circulation possible) Minimum circulation: 3,000 copies Largest format: 195 x 280 mm Weight: 6,5 to 150g Per thousand: up to 18g 176.00 € plus postage Inserts and bound-in inserts on request Diplomatisches Magazin | MEDIA DATA 2021 Seite 10/15
ADVERTORIAL PRICES We have the following special offers, especially for managing directors and leading personalities to present themselves to the exclusive and international Target Group of the Diplomatisches Magazin: “Hidden Champions” / Business Interview OPTION 1: 4 pages advertorial business interview + 25 free copies – on request OPTION 2: 4 pages advertorial business interview + 1/1 ad + 50 free copies – on request OPTION 3: 4 pages advertorial business interview + 2 x 1/1 ad + 100 free copies – on request “German Minds” / Portrait OPTION 1: 1 page with a total of 4.000 characters (incl. spaces) and 2 photographs – on request OPTION 2: 2 pages with a total of 8.000 characters (incl. spaces) and 3-4 photographs – on request Diplomatisches Magazin | MEDIA DATA 2021 Seite 11/15
SPECIAL PUBLICATIONS
For advertorials, specials and supplements, as well as, other forms of communication,
we will provide you with an individual offer tailored to your needs.
Country Special Education Special
In 8 to 24-page country specials we compile in close consulta- For many years, the education supplement of Diplomatisches
tion with you, monolingual or bilingual editorial articles and Magazin has offered an exclusive overview of educational in-
interviews about the economy, culture, tourism and important stitutions with high-quality educational offers. In the educa-
projects from your country. The special can be integrated up tion special, appearing in March and June schools, boarding
to 10 pages directly into an edition of Diplomatisches Maga- schools and universities from Germany present themselves,
zin, over 10 pages a removable supplement is attached to the their exciting projects, teaching forms and courses of studies
individual copies. in advertisements and advertorials. The institutions are listed
with a brief profile in a general overview.
Consul Special Interested embassies, ministries, companies and agencies
In addition to ambassadors, we also offer general and hono- from the areas of trade, insurance, automobiles, banks & lo-
rary consuls in Germany a platform for building networks. In gistics and health & wellness are also welcome to book spe-
editorially designed interviews and portraits, we present the cial publications.
areas of activity and activities of individual consuls. The spe-
cial is integrated in the magazine.
Diplomatisches Magazin | MEDIA DATA 2021 Seite 12/15AGENCY FEE PUBLICATION SCHEDULE 2021
If orders for advertising are placed by agencies or adverti-
Advertising Copy Date of
sing intermediaries, they will receive an agency fee of max. Issue
Deadline Deadline Publication
15 %, provided they can advise their clients on advertising
and provide evidence of corresponding services. Further claims January 04.12.2020 07.12.2020 23.12.2020
(e.g. quantity discounts) are excluded. If quantity discounts are February 11.01.2021 12.01.2021 29.01.2021
granted to advertisers, the agency commission refers to the
March 08.02.2021 09.02.2021 26.02.2021
discounted gross switching price before VAT.
April 11.03.2021 12.03.2021 31.03.2021
May 07.04.2021 08.04.2021 30.04.2021
June 07.05.2021 10.05.2021 31.05.2021
CONTRACT DISCOUNTS July 09.06.2021 10.06.2021 30.06.2021
Quantity scale for 2 insertions 2.5 %, for 4 insertions 5%,
August 09.07.2021 12.07.2021 30.07.2021
or 6 insertions 1 %, for 10 insertions 15 %
Discounts in the form of website advertising September 10.08.2021 11.08.2021 31.08.2021
are also possible.
October 10.09.2021 13.09.2021 30.09.2021
November 11.10.2021 12.10.2021 29.10.2021
December 09.11.2021 10.11.2021 30.11.2021
Diplomatisches Magazin | MEDIA DATA 2021 Seite 13/15DELIVERY OF DATA / TECHNICAL DATA FILE FORMATS: PDF, JPG, TIFF, EPS COLOUR MODE: CMYK, ISO Coated EPS Files: Fonts included, supplied or converted into paths/outline TIFF & JPG Dateien: at least 300 dpi resolution IMAGES: Jpg, Tiff , Eps in CMYK The Diplomatisches Magazin reserves the right to change advertisements which do not correspond to the indicated format in the price list, to the correct dimensions. Bleed margin: 3mm bleed margin must be added to the advertisement format. Please place all printer marks outside the bleed margin. Print/Motif: Please send us with each file, a corresponding printout for coloured advertisements with a colour binding proof. Diplomatisches Magazin | MEDIA DATA 2021 Seite 14/15
ADVERTISEMENT AND MARKETING
Contact us
Dr. Ernst Mobile: 0172 - 31 22 345
Editors Mobile: 0172 - 79 12 343
Fax Editorial Office: 030 - 21 86 934
E-Mail: anzeigen@diplomatisches-magazin.de
Diplomatisches Magazin Bank account at
Verlagsgesellschaft mbH Commerzbank Berlin
Dr. Irene Ernst Account number: 124 777 400
P.O. Box 150 421, 10666 Berlin, Germany BLZ: 100 400 00
BIC: COBA DEFF XXX
Mobile: +49 (0) 172 - 31 22 345 IBAN: DE17 1004 0000 0124 7774 00
Fax: +49 (0) 30 - 21 86 934
E-Mail: ernst@diplomatisches-magazin.de
Local Court Berlin-Charlottenburg
HRB 93249 B
VAT ID No.: DE235874387
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