MEDIA KIT 2023 DOLLAR VERSION - Editorial Direction Editorial Calendar Circulation/Readership - Tea & Coffee Trade Journal
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
FROM THE EDITOR’S DESK MEDIA KIT 2023 DOLLAR VERSION • Editorial Direction • Editorial Calendar • Circulation/Readership • Advertising Rates Print & Online • Supplier Profiles • Ukers’ Global Directory & Buyers Guide • Production Requirements • About Bell Publishing teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
Celebrating 120 years December 2021 www.teaandcoffee.net Supplier Profiles 2021 • Origin Highlight: China Part II • Soluble Coffee Remains Strong in Russia • Can the Cargo Dilemma Be Resolved? • Buyer's Guide Launch Issue TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
FROM THE EDITOR’S DESK EDITORIAL DIRECTION FOR 2023 F ounded in 1901, Tea & Coffee Trade Our online platform – comprised of a Journal is the oldest international responsive website updated with news every day, trade publication covering the coffee a weekly e-newsletter and blog, and busy social and tea industries from origin through media channels – provides a perfect addition to the supply chain. As the trusted resource for the print journal and means readers can keep the global coffee and tea sectors, we aim to their finger on the pulse of the tea and coffee inform by analysing the challenges, issues industries at all times. and trends impacting both industries through With an average print readership of over stories on producing and consuming countries; 8,200 in 100 countries, and distribution at sustainability; climate change; company all the major tea and coffee industry events, profiles; R&D and scientific reports; packaging, Tea & Coffee Trade Journal provides the best equipment and technology; roasting, grinding, possible coverage of industry developments brewing, blending and processing; logistics and and guarantees a high profile at exhibitions, warehousing; and, of course, coffee and tea, in all conferences and industry events. forms and varieties. Tea & Coffee Trade Journal has a diverse Under the ownership of UK-based Bell editorial line-up planned for 2023 – our 122nd Publishing Ltd since 2016, the magazine, website, year – which includes a mélange of returning social media channels, and Ukers’ Tea & Coffee favourites (Market Reports, Origin Highlights, Global Directory & Buyers Guide, are continually Profiles, Special Reports) and new coverage revamped and updated. For example, in 2022, areas (regions, topics, categories). Our website we debuted a Buyers Guide, which appears in will continue to offer daily news, product each issue. This follows the 2021 launch of launches, white and research papers, and a Marketplace on our website, a portal for the tea calendar of global coffee and tea events, as well and coffee industry where users can find items for sale relating to accessories, parts and equipment, as the weekly Editor’s Blog, and on occasion, information on coffee and tea items beyond our by invitation, a guest blog. We always unveil core coverage area, and more. something new each year so make sure to check out each issue — digital or print! Our standard Departments – New & Notable; Facts, Figures & Findings; Sustaining the Chain; With global conferences, conventions, events Straight from the Cup; Green Coffee Report; and trade shows continuing to come back ‘live’ in Company News and People News – complement this post-pandemic era, T&CTJ will be present at the longer and more in-depth feature articles, many of them to further enhance our knowledge providing the best possible editorial coverage, of the coffee and tea industries, as well as to from ‘bean and leaf to cup’. Our Calendar of support our advertisers and subscribers. Events, which offers a comprehensive listing of coffee and tea events around the world, remains Vanessa L. Facenda, Editor one of the most popular sections in the magazine. Tea & Coffee Trade Journal CONTACT US Editor: Vanessa L. Facenda Publisher: Mark Neilson Editorial & Sales Office: Email: vanessa@bellpublishing.com Email: mark@bellpublishing.com 57 Bath Street, Gravesend Cell (US): +1 908 507 5497 Tel: +44 1474 532202 Kent DA11 0DF, UK Twitter: @TCTradeJournal www.bellpublishing.com Digital Editor: Maddy Barron Tel: +44 1474 532202 Sales Manager: Caroline Sines Email: maddy@bellpublishing.com Email: Caroline@bellpublishing.com Tel: +44 1474 532202 Tel: +44 1474 532202 Direct line: +44 1474 558962 Voted World Tea Award ‘Best Publication’ 2020 teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
PRINT READERSHIP PRINT READERSHIP THE PRINT MAGAZINE PRINT CIRCULATION The print edition of Tea & Coffee Average Print Circulation: 8,200 Trade Journal is read in more than Print Geographical Reach: 100 countries 100 countries worldwide, more than any other related journal. This wide Bonus: Distribution: the magazine is geographical reach gives us a unique circulated at the tea & coffee industry’s placing in terms of our coverage both major trade events each year. This editorially and for our advertisers. bonus distribution offers significant extra exposure for advertisers to • Worldwide circulation in over the core target audience, ensuring 100 countries. international coverage at all global • Published 11 times per year. events. • Focused readership of key named The Readership: Tea & Coffee Trade personnel is updated and verified Journal’s readership consists of coffee regularly. roasters, tea packers, exporters, • We cover all sectors of tea and importers, brokers and agents, trade coffee, from origins to industrial associations, related machinery and manufacture and packing, single equipment suppliers, shipping and serve to logistics, sustainability and warehousing, research and academic, new technologies. speciality gourmet suppliers. • Bonus distribution at all the major Job Functions: the large majority are trade fairs and events gives even senior management positions, company greater readership audience. owners, key specifiers/influencers, • Highly targeted approach: the senior sales & marketing roles, reach of over 30,000 is based on research/academic, consultants and high quality data, guaranteeing the technical or production/engineering magazine, website and newsletter specific roles. are read by the people who matter. TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
ONLINE READERSHIP ONLINE READERSHIP TEAANDCOFFEE.NET & SOCIAL MEDIA ONLINE STATISTICS: TEAANDCOFFEE.NET Tea & Coffee Trade Journal’s online presence Average Sessions per month: 14,018 includes: Average monthly page views: 18,508 • The website teaandcoffee.net, updated with Average monthly impressions: 179,754 news and original content daily - editor’s blog, Average users: 12,068 features, events and more Top Page Views: Whitepapers, Features, Editor’s • New website with filters for people allowing blog, News, About, Events visitors to instantly choose their area of Top Core Topic: Product News interest and see only related content. Top 10 Geographic Locations: USA, UK, China, • Upload your own event and event logo India, Czechia, Seychelles, Canada, Phillipines, (free of charge) Netherlands, Germany • Log in and read the magazine as a digital Website Geographic Reach: 190 Countries issue, or browse the back issue archive (paid subscribers only). Newsletter Audience: 4700 • Weekly e-newsletter Average Newsletter Open Rate: 24.2% • LinkedIn networking group and Twitter (@ TCTradeJournal), a growing online community of industry professionals, increasing traffic and readership in print and online. TEAANDCOFFEE.NET WEBSITE PAGE VIEWS Page Views 2023 Page Views 2022 20,000 Africa: 4% Oceania: 2% Asia: 28% 15,000 19,666 20,189 22,298 19,549 19,088 19,070 10,000 WEBSITE 17,927 17,311 17,280 17,190 16,976 16,842 16,504 16,618 16,329 15,821 USERS 5,000 Europe: 22% Americas: 43% 0 Jan Feb March April May June July Aug teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
EDITORIAL CALENDAR 2023 EDITORIAL CALENDAR 2023 JANUARY Spotlight: Impact of Climate Change on Coffee & Tea Black Tea Co-Packing/Private Label Market Report: Middle East Roasting/Grinding/Blending/Brewing/Processing Single Serve FEBRUARY Spotlight: Labour Shortages & Employee Retention Equipment/Packaging/Technology Functional Coffee Global Tea Report Logistics & Warehousing Soluble Coffee BONUS DISTRIBUTION: NATIONAL COFFEE ASSOCIATION (NCA) CONVENTION, COFFEE FEST NEW YORK MARCH Spotlight: Japan Decaf Coffee Flavours & Ingredients Specialty Tea Tea Supplier Special Section BONUS SHOW DISTRIBUTION: WORLD TEA EXPO APRIL Spotlight: SCA Expo & Interpack Exhibitor Preview Carbon Sequestration & Virtuous Agriculture Cold Brew & Nitro Coffee Green Tea Sustainable EPT* Sustainable RGBBP** BONUS DISTRIBUTION: SPECIALTY COFFEE ASSOCIATION ( SCA) EXPO, INTERPACK MAY Spotlight: Responsible Sourcing Flavours & Ingredients Logistics & Warehousing RTD Tea Single Serve Soluble Coffee JUNE Spotlight: Supply & Demand China Import/Export Tea Report EPT* Market Report: Greece RGBBP** RTD Coffee World of Coffee Exhibitor Preview BONUS DISTRIBUTION: SCA WORLD OF COFFEE ATHENS TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
EDITORIAL CALENDAR 2023 JULY/AUGUST Spotlight: Sustainability Special Section Biodegradable, Compostable & Reusable Packaging Co-Packing/Private Label Decaf Coffee Non-Camellia Sinensis Teas Sustainable RGBBP** SEPTEMBER Spotlight: PELV, NATC, TCWC Show Preview Botanical & Herbal Teas Sustainable EPT* Flavours & Ingredients Logistics & Warehousing Market Report: United Kingdom BONUS DISTRIBUTION: PACK EXPO LAS VEGAS, NORTH AMERICAN TEA CONFERENCE OCTOBER Spotlight: Green Coffee Host Milan Exhibitor Preview Organic Coffee & Tea Origin Highlight: Central America RTD Tea RGBBP** BONUS DISTRIBUTION: HOST MILAN, SINTERCAFE NOVEMBER Spotlight: Certifications Co-Packing/Private Label EPT* Functional/Wellness Teas Origin Highlight: South America Soluble Coffee DECEMBER Spotlight: Supplier Profiles Decaf Coffee Flavours & Ingredients Logistics & Warehousing Matcha RGBBP** SPECIAL EDITION Ukers’ 2023 Tea & Coffee Global Directory & Buyers Guide *EPT: Equipment, Packaging or Technology **Roasting/Grinding/Blending/Brewing/Processing Sustainability will be covered throughout individual issues even if not specifically stated. Editorial is subject to change. teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
BUYERS GUIDE BUYERS GUIDE We aim to supply monthly, the definitive B2B guide for suppliers and buyers in the Tea and Coffee Trade. PRICES DOLLARS 1x print listing + online listing (for 11 issues) $980 3x print listing + online listing (for 11 issues) $2,100 5x print listing + online listing (for 11 issues) $2,940 TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
ADVERTISING RATES 2023 ( PRINT ) ADVERTISING RATES 2023 ( PRINT ) DOLLAR DISPLAY ADVERTISING RATES ( MAGAZINE & UKERS ) Four Colour 1x 6x 12x DPS $8,025 $7,250 $6,400 Full Page $4,560 $3,980 $3,690 Junior Page $3,900 $3,390 $3,075 1/2 Page $3,650 $3,215 $2,950 1/3 Page $3,420 $3,010 $2,750 1/4 Page $2,950 $2,600 $2,370 1/8 Page $2,050 $1,850 $1,630 Cover Positions 1x 6x 12x Inside Front $5,810 $5,114 $4,705 Inside Back $5,580 $4,910 $4,515 Outside Back $6,020 $5,296 $4,872 Inserts, Belly bands, Gatefolds and Reprints available – details on request REPETITION BREEDS SUCCESS Research has proven that for advertising to be effective, a reader must be exposed to the advertisement several times before the message sticks. Repetition increases recall of both the ad and brand by increasing the opportunity to process the ad. (Krugman 1972) and encoding in memory (Cacioppo and Petty 1980). Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42 TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
2023 UKERS’ GLOBAL TEA & COFFEE DIRECTORY 2023 UKERS’ TEA & COFFEE GLOBAL DIRECTORY Published annually, the UKERS’ Tea & Coffee Global Directory and Buyers Guide is the most important source of information for the global tea and coffee industries, both in print and online. Display Advertising Rates: At over 200+ A4 pages, and over 5,000 Same as magazine. individual company entries, the UKERS’ Directory is a vital data resource for your business. It’s easy to upload Data includes: coffee and tea entries at www.teaandcoffee.net/ukers- agents/brokers, importers and directory/ exporters, roasters, packers, trade and industry associations, research institutes, shipping, warehousing/ Enhanced Logo Listing: €99 per logo, ports, insurance/law, manufacturers includes hyperlink for online version. and suppliers of tea and coffee production equipment, accessories and ingredients, industrial packaging, retail packaging and much more. teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
SUPPLIERS PROFILE SUPPLIER PROFILES DECEMBER 2023 Tea & Coffee Trade Journal offers a unique presentation option for reaching our influential readers. SUPPLIER PROFILES offer high exposure and extremely good value with each advertisement booked receiving matching editorial space FREE OF CHARGE! - That’s right...free space! So, if you book a page advertisement in this special section you will receive an editorial page opposite at no extra cost. You supply the editorial content and match it with your advert alongside. • Book a half page advertisement and receive a half page of editorial on the same page at no extra cost. • Book a full page advertisement and receive a full page of editorial next to it at no extra cost. IT’S THAT SIMPLE! So, book your space NOW or call for further details. Caroline Sines Email: Caroline@bellpublishing.com Tel: +44 1474 532202 TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
SUPPLIERS PROFILE WHOLE PAGE OPTION HALF PAGE OPTION 1 HALF PAGE OPTION 2 teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
ADVERTISING RATES 2023 ( ONLINE ) ADVERTISING RATES 2023 ( ONLINE ) THE WEBSITE As well as being visited by its core print magazine audience, the fully responsive website www.teaandcoffee.net taps into an additional global readership. DOLLAR ADVERTISING OPTIONS (ONLINE OR NEWSLETTER ) Leaderboard Banner – 90(H) x 728(W) pixels 1 month $1,270 3 months $2,820 6 months $4,625 MPU – 300(H) x 250(W) pixels 1 month $750 3 months $1,760 6 months $2,815 E-shots Rent our full newsletter circulation list to reach key industry personnel. 100% clean data so no wastage 1 x E-Shot $2,352 3 x E-Shot $1,840 SPONSORED TEXT 4 weeks $899 CONTACT If you would like to find out more about how you can promote your business through Tea & Coffee Trade Journal’s multiple digital and on-line products, contact: Sales Manager – Caroline Sines Email: Caroline@bellpublishing.com TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
ADVERTISING SPECIFICATIONS ( ONLINE ) LEADERBOARD 90(H) x 728(W) PIXELS MPU 300(H) x 250(W) PIXELS MPU 300(H) x 250(W) PIXELS LEADERBOARD 90(H) x 728(W) PIXELS teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
PRODUCTION REQUIREMENTS PRODUCTION REQUIREMENTS – PRINT ADOBE ACROBAT ACCEPTABLE FORMATS ( PRINT ) PDF FILES ( PRINT ) Adobe Acrobat PDF Files (PREFERRED) We support files generated by Adobe Adobe InDesign, Illustrator, Acrobat Pro using the specific Distiller Photoshop CS6 Job Options setting listed below. Applications & formats must • A PDF should be generated using the be indicated. BELL PUBLISHING PDF SET TING on the opposite page. All files should be CMYK and have a resolution of 300 DPI • The BELL PUBLISHING PDF SETTING are available on email on request. • All application files must be flattened before generating ACCEPTABLE FORMATS (ONLINE ) PDF files. • All sizes in pixels, height x width. Artwork should be supplied as web safe JPG or GIF file formats. PROOFS • Files must be in RGB colour mode and at 72dpi. Tea & Coffee Trade Journal is NOT liable for final output of your ad if it is NOT • Leaderboard Banner ( a PDF and you do not send a proof at 90 x 728 pixels) 100% with your file. • MPU (300 x 250 pixels) STORAGE OF PRINTED PDFS Please include your chosen full web Advertisements running in Tea & Coffee address link. Trade Journal will remain on file one year. PRODUCTION CHARGES There will be a production charge to TRANSMISSION design/produce adverts if required. E-mail ads should be sent to: Caroline@bellpublishing.com PRINTING & BINDING Printing by sheet fed litho REMOVABLE MEDIA CDs - Applications & formats must be indicated. SEND DISCS AND PROOFS TO Tea & Coffee Trade Journal, Bell Publishing Ltd The Maltings, 57 Bath Street, Gravesend, Kent DA11 ODF, UK TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
PRODUCTION REQUIREMENTS ADOBE ACROBAT SETTINGS NB: Crop marks to start 3mm from trim (outside bleed) PLEASE CONTACT CAROLINE FOR THESE SETTINGS TO BE EMAILED TO YOU. Email: Caroline@bellpublishing.com Tel: +44 1474 532202 teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
ADVERT SPECIFICATIONS ADVERT SPECIFICATIONS TRIM SIZE BLEED SIZE SAFE AREA WHAT IS THE WHAT IS BLEED SAFETY MARGIN Adverts with images All type and or backgrounds that important meet at the edge information must of the page must be contained in include a 3mm extra a 10mm margin content on each around all edges side to avoid the risk of the page to of being trimmed in avoid being the printing process, trimmed off in the and showing a white printing process gap at the edge of your advert. TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
ADVERT SPECIFICATIONS DOUBLE PAGE SPREAD (W x H) THE FOLLOWING ADVERTS SIT Trim Size 420 x 297 WITHIN THE MAGAZINE MARGINS Bleed Size 426 x 303 SO THEREFORE THERE IS NO NEED FOR SAFTEY MARGINS OR BLEED Safe Margin 400 x 277 FULL PAGE (W x H) HALF PAGE – HORIZONTAL (W x H) Trim Size 210 x 297 Advert size 185 X 125 Bleed Size DPS 216 x 303 1/4 PAGE (W x H) Safe Margin 190 x 277 Advert size 90 X 125 PLEASE CONTACT CAROLINE FOR ANY OTHER SIZE SPECIFICATIONS Email: Caroline@bellpublishing.com Tel: +44 1474 532202 teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
BELL PUBLISHING BELL PUBLISHING YOUR MARKET LEADING SOLUTION Bell Publishing Ltd is an international B2B media and events company. Specialists in our field, our niche titles, in the food, dairy, confectionery, tea and coffee and metal packaging sectors, are all highly respected leading journals in their marketplaces. Our diverse portfolio of publications & websites ensure we are best placed for clients to reach all sectors within the food & beverage production and packaging sectors. Our hard-working teams are firmly engaged in the industries they serve, and our presence at the major events for each sector puts us at the forefront of news and editorial coverage. Our digital platforms are constantly developing – each title has its own print journal, news- focused website (updated daily), weekly e-newsletter, digital issue and back issue archive, Twitter feed and private LinkedIn group. Through our verified, named subscriptions our combined titles are read by over 100,000 key decision makers each month. Each month over 105,000 page impressions are generated across our combined websites. To find out more about opportunities to benefit from the full Bell Publishing Group audience, simply get in touch: Email: info@bellpublishing.com Phone: +44 1474 532202 Web: bellpublishing.com TEA & COFFEE TRADE JOURNAL | teaandcoffee.net
BELL PUBLISHING OUR PUBLICATIONS cantechonline.com confectioneryproduction.com dairyindustries.com D foodanddrinktechnology.com teaandcoffee.net OUR EVENTS asia-can.com tcworldcup.com CANTECH INTERNATIONAL The Grand Tour The Global Technical Conference & Exhibition confectioneryproduction.com/wcc cantechthegrandtour.com sweetandsavourysnacksworld.com teaandcoffee.net | TEA & COFFEE TRADE JOURNAL
You can also read