Media Kit 2020 Advertising Rates No. 31, effective January 1, 2020 lohnundgehalt-magazin.de - Lohn und Gehalt
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Media Kit 2020
Advertising Rates No. 31, effective January 1, 2020
lohnundgehalt-magazin.de
© B i l l i o n P h otos .co m
Contents
03 Magazine profile
04 Publisher information
05 Editorial calendar
08 Advertising rates
09 Special advertising formats
10 Ad bundles 2020
11 Inserts and bound inserts
12 Formats and technical specifications
13 Website
14 Newsletter
15 Events
16 Newsbox
17 Contact
Contents 2
DAS FÜHRENDE FACHMAGAZIN
FÜR ENTGELTABRECHNUNG
UND PERSONALARBEIT
PROFILE OUR READERS
For more than 30 years, LOH N+G EHALT has been LO H N+G EHALT is a trade jou r na l for professiona ls
repor ting on development s, innovations and trends in a nd ma nagers i n the person nel a nd pa y rol l sectors
all topics of payroll – from the f lexibilisation of working as wel l as for ma nag i ng d i rectors . However, ou r
hours over company pensions and travel expenses to readership a lso includes ta x consu lta nt s , la w f ir ms
remuneration models and time management. The a nd ser v ice prov iders i n the H R- B P O sector. For ou r
trade magazine provides information about accoun- readers , LO H N+G EHALT is a n i m por ta nt mea ns of
ting methods and procedures, applicable technologies f i nd i ng thei r wa y a rou nd the i ncreasi ng l y com plex
and present s the newes t sof t ware product s as well as wor ld of person nel wor k .
current specialis t literature.
DIG ITAL SP ECIALS
LOH N+G EHALT makes sure to continuously provide Ever y second issue of the LO H N+G EHALT magazi ne
information bet ween issues, e.g . via Social Net works comes w ith a Specia l focusi ng on a cu r rent topic
such as Twit ter and XING or our free newslet ter >>D ie from the wor ld of pa y rol l . This wa y, readers a re
Entgeltabrechnung
Publisher information M EDIA CONSULTING
Management: Dag ma r Va rga
Telephone: +49 22 34 9 8949 -91
E-Mail: va rga @da ta kontex t .com
EDITORIAL DEPARTM ENT
Editor-in-chief: Ma r kus Ma t t
Telephone: + 49 89 2183 - 8935
E-Mail: ma t t@da ta kontex t .com
Frequency of publication: PURCHASE PRICE
8 ti mes a yea r Annual subscription:
Volume: domes tic:..................................................................... 159.0 0 €
31 . Ja h rga ng 2020 non- domes tic:.. .......................................................... 1 59 . 5 0 €
s tudent s (d o m es t i c) ........................................................ 59.0 0 €
Website: s tudent s (n o n - d o m es t i c) ................................................ 59 . 5 0 €
loh nu ndgeha lt- magazi n .de
Trial subscription ( 3 i s s u es , d o m es t i c) . . ......................... 39 .9 0 €
Publisher: Single issue:. . ................................................................... 19.0 0 €
DATAKO NTE X T G m bH A l l d i s co u nte d p u rch a s e p r i ces a p p l y o n l y to d i re c t p u rch a s es f ro m
t h e p u b l i s h e r, n ot to o rd e r s v i a b o o k s e l l e r s . A l l p r i ces i n c l . VAT a n d
Address: shipping
Aug us ti nuss traße 9 d, 50226 Frechen
ISSN: 017 2-9 047
Telephone:
Place of Fulfilment and court of jurisdiction: Colog ne
+49 22 34 9 8949 - 0
Bank details: Uni Cred it Ba n k AG , M ü nchen,
Fax: I BAN : D E 34 70 02 0270 0 015 764 4 54,
+49 22 34 9 8949 -32 B IC: HY VED EM MX X X
E-Mail: Terms of payment: 30 da ys af ter recei pt of the
i nfo@da ta kontex t .com i nvoice net ; d i rect debit : 3 % d iscou nt
Website: Value-added tax: a l l lis ted ad ver tisi ng ra tes plus
da ta kontex t .com s ta tu tor y VAT
Management: Terms and conditions: O u r genera l ter ms a nd
Ha ns- G ü nter Böse, D r. Ka r l Ul r ich cond itions a ppl y as s ta ted on da ta kontex t .com/ag b
Publisher information 4
Editorial Calendar 2020
PROVIDER OVERVIEWS,
COMPETENCE
FOCUS TOPICS PROFILES:
1. ISSU E Business trips Credit cards and Main issue:
• Travel expenses insurances • Travel expense accounting
Da te of pu blication • Travel management • Travel management
19.02 . 2 02 0 •E xpatriate assignments/ International insurances
for business trips • Consultants expatriate
A1 certification assignments
Ad ver tisi ng dead li ne • Service providers
2 2 .01 . 2 02 0 • E lectronic logbook
Mobility • E-bikes/
• Electronic logbook electronic scooters on duty
• E-bikes/ • F leet management systems
electronic scooters on duty
• P ayroll tools
• Car sharing
• G lobal payroll
• Company cars/
fleet management
Main issue:
2. ISSU E Zukunft Personal exhibition Special: Time management
•E xhibitors Zukunft Personal
North/South 2020 in light of the ECJ ruling
• E xhibitors Hannover fair
Da te of pu blication Hannover exhibition • Time management systems • C ompany pension schemes,
0 6 .04 . 2 02 0 • (mobile) time recording company health insurance
Company insurance:
Ad ver tisi ng dead li ne • Company pension schemes •P ersonnel deployment plan- • O ccupational supplementary
0 5 .03 . 2 02 0 • Company health insurance ning insurance
• Supplementary insurance • Wages in the construction industry
• Access
Wages in the construction SPECIAL:
industry: • Working time accounts • Time management
• Accounting • Mobile time recording
• Reporting systems • P ersonnel deployment planning
• Access
• Working time accounts
Editorial Calendar 5
3. ISSU E Payroll tools for SAP: Main issue:
• Tools and services for SAP-HCM • SAP tools
Date of pu blication Compensation & benefits • Benefits: consulting & systems
18 .0 5 . 2 02 0
Personnel cost planning • HR Analytics
Ad ver tisi ng dead li ne
HR analytics • Personnel cost planning
02 .04 . 2 02 0
Liability risks in payroll accounting • DEUEV reporting procedures
• Payroll tools
4. ISSU E Digital solutions: Main issue:
• Digital personnel file • Digital personnel file
Date of pu blication • Document management • Document management
01 .07. 2 02 0
• Digital payroll solutions • HCM
Ad ver tisi ng dead li ne • Digital payroll solutions
The employee portal:
2 8 .0 5 . 2 02 0
• Pay slips and certificates online, AN self services • Cloud solutions
Human capital management (HCM) • Payroll tools
Payroll cccounting from the cloud
5. ISSU E Zukunft Personal SPECIAL: Outsourcing Main issue:
exhibition Europe 2020 • Payroll outsourcing • Exhibitors Zukunft Personal
Date of pu blication Payroll tools: • International outsourcing • Employee surveys
01 .09. 2 02 0 • The little helpers for your • Employee portals
Ad ver tisi ng dead li ne payroll accounting
• Payroll tools
2 2 .07. 2 02 0 Recruiting tools
• HR and payroll apps
HR and payroll apps
Employee surveys:
• Providers, solutions and
services SPECIAL:
• Payroll outsourcing
• International outsourcing
Editorial Calendar 6
6. ISSU E Tax audit: Main issue:
• Preparation, consulting, tools •P ayroll consultants
Date of pu blication self-emlpoyed payroll accountants: • Internal control systems
09. 10. 2 02 0 • Setting up a business, insurances, business operation
•L aw firms specialised
Ad ver tisi ng dead li ne Liability risks and risk management on labour law
0 8 .09. 2 02 0 Internal control systems • Consulting for setting up
Work 4.0: a business
• Home office • Insurance for freelancers
• Teleworking
• Mobile work • Payroll tools
7. ISSU E The payroll accountant: Main issue:
• Tasks, responsibility and training •T ime management
Da te of pu blication Time management: •M obile time registration
1 3 . 11 . 2 02 0 • Personnel deployment planning
• Flexible working time accounts •P ersonnel deployment
Ad ver tisi ng dead li ne planning
0 8 . 10. 2 02 0 Corporate integration management
• Access
Company pension schemes
• Working time accounts
Payroll accounting in the public service
• Company pension schemes
• Public service
• Payroll tools
8. ISSU E The turn of the year: SPECIAL: The payroll Main issue:
• Year-end accounting accounting yearbook •P
ayroll tools
D a te of pu blication • Retrospect 2020 • Service providers 2020
10. 12 . 2 02 0 •C hanges in payroll for 2021 SPECIAL:
• Outlook 2021:
Ad ver tisi ng dead li ne the highlights • Checklists Rerun of all provider
10. 11 . 2 02 0 overviews and competence
• Numbers, data, facts
portraits of 2020
Editorial Calendar 7
Advertising rates
FORMATS full page 2/3 page 2/3 page 1/2 page 1/2 page 1/3 page 1/3 page 1/4 page 1/4 page 1/4 page
(vertical) (horizontal) (vertical) (horizontal) (vertical) (horizontal) (vertical) (corner section) (horizontal)
In type area
186 × 244 122 × 244 186 × 159 90 × 244 186 × 119 58 × 244 186 × 78 32 × 244 90 × 119 186 × 59
(W × H in mm)
Bleed
(W × H in mm) 210 × 297 136 × 297 210 × 180 104 × 297 210 × 140 72 × 297 210 × 99 56 × 297 104 × 140 210 × 80
+5 mm bleed
Price 4c 3.150 € 2.550 € 2.550 € 2.150 € 2.150 € 1.700 € 1.700 € 1.470 € 1.470 € 1.470 €
For advertising formats for LOHN+GEHALT Specials please contact our head of advertising: +49 2234 98949-91
SPECIAL PLACEMENT REBATES
Every issue is All cover pages, full page 4c Frequency Quantity
also published as 3.622 € 3 ads 5 % 2 pages 5 %
a digital eMagazine.
Preferential placement 6 ads 10 % 4 pages 10 %
Place additional content
such as videos, 15 % surcharge 12 ads 20 % 6 pages 15 %
podcasts or picture Rebates (except for Inserts and bound inserts)
galeries on your valid only for purchases made within one financial
year. Through granting of higher individual rebates,
advertising space the rebates as specified above may be annulled..
for free.
Advertising rates 8
Special Advertising formats
HALFCOVER PROVIDER OVERVIEWS
1/2 page in front of the cover page Thematically structured overview of
(front and inner side) + C4 products and services. Entry in tabular
form with company logo.
Format 105 mm w × 226 mm h
front side plus 5 mm bleed Price 470 €
(on right, left and lower side)
Format C4 210 mm w × 297 mm h
plus. 5 mm bleed COMPANY PROFILE
Company profile in fixed layout (information
Price 5,990 €
about company, products or services).
Price full page 4c: 1,200 €
FLYING PAGE
1/2 page in front of cover page (front and inner side)
COMPETENCE PROFILE
Format 105 mm w × 226 mm h
Competence profile in fixed layout (information
front side plus 5 mm bleed about company, products or services)
(on right, left and lower side)
Price 1/2 page 4c: 590 €
Format 100 mm w × 297 mm h
innerside plus 5 mm bleed
Price 3,990 € 8-PAGE SUPPLEMENT
Profit from the reputation and editorial
quality of our trade journal. We will be happy
BOOKMARK to produce an individual Special for you with
articles about your company or your products
Bookmark is placed in unspecified position.
and will enclose it with the LOHN+GEHALT
Format pre-folded: 148 mm w × 105 mm h issue. Multiple prints are possible and can
Open: 297 mm w × 105 mm h be used e.g. at fairs or for marketing.
Price 1,990 € Price 9,900 €
Prices for print or specified placement on request Plus pro duc t ion cos t s and cos t s of enclosing ; A E- c ap able
Special Advertising formats 9Bundles 2020
Bundle Included services Discount price Worth of bundle
Competence profile or provider overview of Your choice
XS Reprint of the competence profile/provider overview in the provider special 890 € 1,270 €
Standard text ad in the newsletter
Full page advertorial or company profile
S Competence profile/provider overview + reprint in the provider special 1,790 € 2,820 €
Standard text ad in the newsletter
2 full pages advertorial or advertorial + company profile
M Competence profile/provider overview + reprint in the provider special 2,390 € 3,420 €
Standard text ad in the newsletter
1/2 page ad
Full page advertorial
L 2,990 € 4,970 €
Competence profile/provider overview + reprint in the provider special
Standard text ad in the newsletter
1 cover page if possible (C4/C2/C3)
Full page advertorial
XL 3,990 € 6,442 €
Competence profile/provider overview + reprint in the provider special
Standard text ad in the newsletter
All prices AE-capable
Bundles 2020 10Inserts and bound inserts
INSERTS Delivery: 10 working days prior to date of publication with
information about quantity, magazine title and number
Up to 25 g: 1,890 € of the issue. A well visible sample must be attached to
Up to 50 g: 2,190 € the outside of every packaging unit. The exact number of
inserts is transmitted in the order confirmation.
Maximum format: 205 mm wide × 292 mm high QUBUS media GmbH
Uwe Schacht
Beckstraße 10
BOUND INSERTS 30457 Hannover
Format: 210 mm wide × 297 mm high
Samples:
4 pages: 2,490 € Before the advertising deadline, 5 copies
must be sent to the publisher:
8 pages: 2,790 €
DATAKONTEXT GmbH
Bound inserts must be delivered pre-folded and incl. 10 mm head trim, 5 mm milling
edge and at least 5 mm outside and magazine trim for further processing. Production
Dieter Schulz
on demand is possible, placement requests cannot be taken into account. Augustinusstraße 9 d
50226 Frechen
GLUED-IN INSERTS CIRCULATION ANALYSIS
Postcards, booklets: 3,790 €
Circulation (print) 6,500 copies
Product samples: on request
Distributed circulation (print): 6,455 copies
Maximum format: 180 mm wide × 277 mm high Ø circulation figures per issue (August 2018 – July 2019)
Price includes full page carrier advertisement.
Placement requests cannot be taken into account. Distribution print and digital:
• Subscribers HR Performance
• Participants of DATAKONTEXT seminars and information days
• Presence on HR events and fairs
• Distribution of the eMagazine via the DATAKONTEXT website,
social media and partner websites
Inserts and bound inserts 11Formats and technical specifications
Magazine format Colours: print colours (CMYK) according to ISO 12647-2
Main issue:: 2 10 mm wide × 297 mm high (PSO), no spot colours. For conversion and control of the
Special: 200 mm wide × 282 mm high colour space (ICC Color Management) we refer to the
standard offset profiles of the ECI.
Type area:
Main issue: 1 8 6 mm widet × 252 mm high Data archiving: files are archived, so unaltered repetitions
Special: 1 7 8 mm wide × 242 mm high are generally possible. However, preservation of data
cannot be guaranteed.
Printing and binding process: sheetfed offset printing,
perfect binding (Main issue), saddle stitching (Special), Warranty: if digital print files are used, no guarantee
Paper: 80 g coated paper can be issued for the print result. We assume no
liability for deviations in texts, images and especially
Data transmission: Please send all files to:
colours. Incorrect exposures due to incomplete or
schoenbrunn@datakontext.com
incorrect data, wrong settings or incomplete
(file size must not exceed 10 MB)
specifications will be invoiced. This also applies to
File formats permissible for transmission via E-Mail: additional typesetting or reproduction tasks. We will
TIF, EPS or PDF. If possible, open or bigger files, gladly provide You with competent guidance in the
e.g. original files, imports or fonts should be field of graphics.
uploaded via FTP. You will receive access data via
Processing inserts: Folded inserts must be processed as
order fulfilment on request. In addition to the open
cross-fold, letter-fold or centre-fold with the fold at the lon-
files, all information about the magazine/title,
gitudinal side. Accordion fold and double-gate folds are
sender, operating system and the program version
not possible. The inserts must have a closed side and be
used are required.
suitable for mechanical processing. A fixed connection is
File formats: We recommend PDF/X-3 files. Open files required if an insert consists of several parts.
(e.g. In Design, QuarkXPress etc.) should be avoided.
The file should at least be printable, i.e. all used fonts Contact: Chiara Schönbrunn, order processing
must be embedded, halftone images need to have Telephone +49 2234 98949-25
a resolution of 300 dpi; for black and white images
Dieter Schulz, technical issues
the minimum is 600 dpi.
Telephone +49 2234 98949-99
Formats and technical specifications 12Website: lohnundgehalt-magazin.de
The web portal for professionals and managers in the personnel and payroll sectors as well as for tax consultants and law
firms. Here, practitioners and experts from small and medium-sized businesses find trade articles, up-to-date product and
trade news as well as information about upcoming events.
DISPLAY ADS
Desktop Mobile Price
560 €
per week
Billboard banner Mobile banner
1.600 × 200 pixels 300 × 50 pixels
210 €
per week
Skyscraper Mobile banner
120 × 600 pixels 300 × 50 pixels
CIRCULATION ANALYSIS:
340 € Page impressions/month: 9,251
per week Unique user/month: 5,620
Visits/month: 6,193
Medium rectangle Mobile banner
451 × 308 pixels 300 × 250 pixels � hit rates of the second half of 2019
Website 13Newsletter
»Die Entgeltabrechnung«
Place you r message i n the LO H N+G EHALT news let ter!
Subscribers: professiona ls a nd ma nagers i n cha rge of
H R a nd pa y rol l, ta x consu lta nt s a nd la w f i r ms
Frequency of publication: 1 x i m month
Banners: 468 × 60 pi xels More than
Text ad: 40 0 cha racters
i ncl . s paces + i mage or com pa ny logo
4.200
pl us d irect li n k recipients
Price: 500 € .
»Die Entgeltabrechnung Sponsored News«
Use the s ta nda lone news let ter for lead genera tion!
• M i x tu re of trade a r ticles a nd You r messages
• M a i li ng lis t of the >> D ie Entgelta brech nu ngGDPR-compliant LEAD generation
G enera te q ua lif ied contact s/leads v ia ou r fol low i ng for ma t s:
WEBINAR WEB CONF ERENCE INFORMATION DAY
Exclusive webinar as sole sponsor Digital conference with a maximum of 5 On-site event with 3-4 sponsors
sponsors
Service package: Service package:
Service package:
5 minutes for your talk
✓ 4 ✓ 40 minutes for your talk
plus 15 minutes Q&A session 0 minutes for your talk
✓ 3 plus 10 minutes Q&A session
plus 10 minutes Q&A session
ontact details of participants
✓ C ✓ Contact details of participants
(GDPR compliant) ontact details of participants (
✓ C (GDPR compliant)
GDPR compliant)
dvertisement on all channels
✓ A ✓ Approx. 5 m2 exhibition space
of the publisher (print, online, nhanced interest of target audiences
✓ E
✓ Advertisement on all channels
newsletter, social media) due to broad range of topics
of the publisher (print, online,
✓ Hosting and technical organisation dvertisement on all channels
✓ A newsletter, social media)
of the publisher (print, online,
✓ L ive-recording, e.g. for publication ✓ Depiction of sponsor’s logo
newsletter, social media)
on Your company’s website in advertising campaign
fficial LOHn+GEHALT event
✓ O
✓ Official LOHN+GEHALT event
Topic: according to prior agreement osting and technical organisation
✓ H
✓ Hosting and technical organisation
Date: according to prior agreement ✓ L ive-recording, e.g. for publication
(approx. 5-6 weeks in advance) on Your company’s website
Topic: according to prior agreement
Price: 2,000 €* Topic: according to prior agreement
Date: a ccording to prior agreement
Date: according to prior agreement (at least 5-6 weeks in advance)
(at least 5-6 weeks in advance)
Price: 2,900 €*
Price: 1,900 €
* basic package (Technology, invitation, registration, * if applicable, price scale according to number
recording), additional elements possible of participants possible
Note: All talks must have a technical focus, no mere product advertisement!
Events 15NewsBox DIGITAL – UP-TO-DATE - SWIFT – FLEXIBLE New
digital
format
CONCEPT
Bundle Included services Price
Current and important topics such as
“recording of working time – the ECJ entry into the provider directory:
XS 590 €
judgement” are picked up and editorially competence profile or provider overview
processed by our editorial department.
The contents are distributed digitally. 1/2 page: advertisement or article, e.g. text, company profile,
In the case of changes or news the S video, webinar-teaser + text ad in the newsletter, 1,490 €
articles are swiftly updated or expanded. 400 characters + image + link
Additionally, the NewsBox is continually
promoted via all our channels. . full page: advertisement and/or article,
M e.g. text, company profile, video, 2,290 €
webinar-teaser + image + link
advertisement and/or article, e.g. text,
L company profile, video, webinar-teaser + text ad 2,990 €
in the newsletter, 400 characters + image + link
YOUR ADVANTAGES CONTINUOUS PROMOTION VIA ALL MEDIA CHANNELS (at least 20,000 contacts):
✓ S ponsors’ contributions Print: Newsletter: Exhibitions and seminars:
can continuously be updated • LOHN+GEHALT • Die Entgeltabrechnung • DATAKONTEXT webinars
and amended • HR Performance (payroll accounting) and seminars
✓ Integration of digital content • Newsbox (special newsletter) • Zukunft Personal North/South
(videos, links, podcasts etc.) • HR Select • Zukunft Personal Europe
• Hannover fair
✓ Advertising presence over a period Online: Social Media: • and many more
• www.lohnundgehalt-magazin.de • XING .
• www.hrperformance-online.de • Twitter
• Facebook
NewsBox 16Contact TRADE JOURNALS PUBLISHED BY DATAKONTEXT
MEDIA CONSULTING
Dag ma r Va rga
Telephone:
+49 22 34 9 8949 -91
E-Mail:
va rga @da ta kontex t .com
EDITOR-IN-CHIEF The magazi ne for The magazi ne for IT-secu r it y
M a r kus Mat t i nfor ma tion secu r it y a nd da ta protection i n SM Es
Telephone:
+49 89 2183 - 8935
E-Mail:
ma t t@da ta kontex t .com
DATAKO NTE X T G m bH
Aug us ti nuss traße 9 d
50226 Frechen
w w w.da ta kontex t .com N et wor k for d ig ita l H R La ws of da ta processi ng
Contact 17You can also read
