MEDIA KIT 2022 - COVERING THE BUSINESS OF DEMOLITION AND C&D PROCESSING SINCE 1999. EXPERIENCE MATTERS.
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COVERING THE BUSINESS
OF DEMOLITION AND C&D
PROCESSING SINCE 1999.
EXPERIENCE MATTERS.
2022
MEDIA KIT
DIGITAL | PRINT | CUSTOM CONTENT
CDRecycler.com
CDRECYCLER.COM
MARKETING POWER
BY THE
NUMBERS UNLEASHED!
A LARGE, GROWING AND ENGAGED ONLINE AUDIENCE.
Unique Monthly Visitors Users
40K
31,579
AVERAGE 35K
PAGE VIEWS
30K
sers have
25K
Unique u
8%!
grown 18
20K
22,017 15K
AVERAGE
MONTHLY USERS
10K
5K
0
31.42% Monthly Page Views Pageviews
MOBILE USERS 45K
40K
35K
s have
Page View %
30K
13
e nvie s ha!ve
w2
Pgargow
.11%!
grown 95
9,586 25K
eNEWSLETTER
SUBSCRIBERS 20K
15K
10K
5K
18.47% 0
eNEWS
OPEN RATE Data from
2 | 2022 MEDIA KIT
eMAIL MARKETING
WEEKLY ENEWSLETTER CONSTRUCTION
The Construction & Demolition Recycling eNewsletter is issued & DEMOLITION
weekly. It’s a quick review of industry happenings and feature RECYCLING BUYERS’
stories. Popular with industry owners, executives and managers, it GUIDE
boasts a distribution of 9,586 and delivers an average open rate of Our print edition
some 19%! buyers’ guide
The newsletter is a great way to deliver your advertising message, was long a reader
building awareness and preference for your company and product. favorite. Now that
powerful reference
It’s also a powerful lead-generation tool. is available to the
industry online as
ONLINE FEATURE a fully searchable
SPONSORSHIP: database.
A limited number
As noted on our editorial calendar, our editors of high-profile
will prepare exclusive online features monthly. advertising spots
These features will be promoted in our are available. Advertisers receive
enhanced and weighted listings
eNewsletters and through an exclusive eBlast.
as well as an increased number of
Sponsors receive exclusive advertising on the listing categories.
eBlast and have their ad embedded within the Promoted throughout the year
online article for 30 days after publication. in our eNewsletters, in print and
at industry events, be sure to
Powerful, targeted marketing!
reserve your annual ad.
PRODUCT SPOTLIGHTS
The C&DR Product Spotlights provide a powerful
way to increase awareness of your product offering
with highly targeted email marketing.
SPRING & FALL
PRODUCT PREVIEWS
Each preview listing includes: These eNewsletters are
• A full-color photo of your equipment sent to Construction &
• Up to 75 words of descriptive text Demolition Recycling,
Recycling Today and Waste
• A link to your website
Today before the big events,
• A link to a contact email address increasing awareness of
your products.
For 2022, we have one spotlight planned for each
month. Be sure to include those applying to your
products in your annual media plan!
• SPECIALTY DEMOLITION – Jan, May & Sept
• CRUSHING & SCREENING – Feb, June & Oct
TECHNOLOGY
• MATERIAL HANDLING & TRANSFER – Mar, July & Nov SHOWCASE
• SORTING & SIZE REDUCTION – Apr, Aug & Dec Formatted like our product
previews and issued in the
These are great tools to generate sales leads! Each early fall, this powerful eMail
marketing tool is distributed
preview will be distributed twice. They reach a highly to Construction & Demolition
engaged audience of decision-makers, allowing you Recycling, Recycling Today,
to build awareness of your company, product and Recycling Today Global and
Waste Today.
influence purchasing decisions.
2022 MEDIA KIT | 3
TOTAL MARKET
PRINT CIRCULATION COVERAGE WHAT
Construction & Demolition Recycling delivers unmatched access to North America’s THEY BUY!
multibillion-dollar demolition and mixed C&D recycling market. Advertising is all • Balers & Compactors
about reaching decision-makers; we reach the entire market! • Crushers
• Dozers
• Driver Safety/Asset
CIRCULATION PROFILE Management
MAXIMUM REACH. SUPERIOR QUALITY. • Dump Trucks
• Engineering Services
11,099 100% 88.9% • Equipment & Fleet
Maintenance
CIRCULATION PERSONAL DIRECT ONE-YEAR
REACH REQUEST SUBSCRIPTIONS SUBSCRIPTIONS • Excavators
• Grapples/Grabs
• Grinders & Shredders
2.3% • Hammers
16.4%
10.2% • High-Reach Machines
2.7% • Loaders
.78% • Odor & Dust Control
• Pulverizers
• Roll-off Containers
• Scales
• Shears
33.4% 34.1% • Software
• Separation & Sorting
Equipment
• Skid Steers
• Solid Tires
• Tires
AUDIENCE PROFILE*: • Transfer Trailers
DEMOLITION CONTRACTOR: 1,823 LANDFILL/WASTE MANAGEMENT • Trucks, Engines
SERVICES (PUBLIC/PRIVATE): 1,133 & Components
CONSTRUCTION & DEMOLITION
MATERIALS RECYCLING/SCRAP AGGREGATE PRODUCER: 87 • Tub Grinders
PROCESSORS: 3,799 • Wheel Wash Systems
CONSULTANT/ENGINEER: 304
CONSTRUCTION/ROAD • Work Tools
CONSTRUCTION: 3,720 OTHER: 260
1.2%
REACHING 1.8%
SENIOR DECISION-MAKERS
BY TITLE:
20.5%
97%
OF OUR PRINT
EXECUTIVE MANAGEMENT: 8,481 CIRCULATION
REACH IS OWNERS,
MANAGER/SUPERVISOR: 2,286
EXECUTIVE
RECYCLING COORDINATORS/BUYERS: 198 MANAGEMENT
OTHER: 134 AND MANAGERS!
76.4%
*June 2021 BPA Brand Report: 3A
4 | 2022 MEDIA KIT
TODAY’S INNOVATIONS
CUSTOM CONTENT
DEVELOPMENT
TODAY’S INNOVATIONS We’ve been doing it for
years. We can help with
virtually any project.
ONLINE EVENTS TO HELP DRIVE MARKETING
• Custom magazines
You need to connect with We promote these events • Case studies and
customers. We make that happen! across Construction & Demolition advertorials
Recycling, Recycling Today, • eNewsletter creation
Important product introductions, Recycling Today Global and and deployment
vital new technology offerings and Waste Today depending upon • Roundtable or
focus-group discussions
enhancements to existing products: the event.
• Podcast and webinar
Sharing how you can assist series
operators to make their businesses Ask about our spring, summer • Custom landing pages
as efficient as possible is essential! and fall events. • Brochures and books
• Special events
BUYING-INTENTION LEAD PROGRAM
If you can identify companies that intend to purchase the product types you offer, it gives
you a competitive advantage. We deliver that market intelligence! Our buying-intention lead
program provides the purchasing intent of Construction & Demolition Recycling subscribers
in 10 major equipment categories. Ask our team for additional details.
OUR SISTER PUBLICATIONS SALES TEAM
PROVIDING PROVEN MARKET ACCESS SINCE 1963
JEN MAY
ADVERTISING DIRECTOR
+1 216-393-0260
JMay@gie.net
ED GALLO
ACCOUNT MANAGER
+1 216-393-0310
EGallo@gie.net
5811 Canal Road, Valley View, Ohio 44125 U.S.A. • Phone +1-216-393-0300 | Fax +1-216-525-0517 | CDRecycler.com
2022 MEDIA KIT | 5
CONTENT MARKETING TOOLS
These advertising opportunities use print, internet or social media, or a combination of all three,
to deliver a tailored message to the industry.
VIDEO REPORTS
ASK THE EXPERTS BRAND VISION Sponsoring our video reports allows
A unique content-marketing By combining print, eMail, online and industry marketers to deliver their
solution that positions your team eNewsletter channels, our Brand Vision messages in a unique way while
as industry experts, delivering your positions you as a thought-leader. It’s a leveraging web, social media and eMail
message in print and online. unique and powerful package. marketing channels.
CUSTOM
CONTENT
Testimonials and
profiles can be
done for print
or the web,
with powerful
lead-generation
elements.
SUPPLIER SPOTLIGHT SPONSORED
LEAD GENERATION With this tool, highlight your company on VIDEO
To support your sales teams and dealer our homepage and get exposure through A uniquely powerful package
networks, many of these tools have lead- our eNewsletter and social media channels. to drive traffic to your
gen components. Ask us for more details. Exclusive to one supplier each month. company or product video.
eBOOKS AND
PROJECT SHOWCASE CUSTOM WEBINARS WHITE PAPERS
An ideal marketing opportunity for projects, Conducting educational webinars Publishing an eBook is easier than you
the showcase provides up to 20 slides with positions your firm as a thought-leader think. As your eBook is promoted, it
narrative. Deployment on our website and while also being an important lead- positions you as a market leader, builds
eNewsletter provides deep market reach. generation tool! awareness and generates leads.
6 | 2022 MEDIA KIT
2022 RATES & SPECIFICATIONS
Advertising Rates: Frequency discounts are earned within 12 consecutive months by advertising in any combination
of Construction & Demolition Recycling, Recycling Today, Waste Today and other GIE Media titles.
2022 PRINT 2022 INTERACTIVE
FREQUENCY DISCOUNTS WEBSITE (HOME PAGE)
1x........... 3x............ 6x.......... 12x.......... 18x......... 24x
FULL PAGE $3,424.........$3,116....... $2,835....... $2,582....... $2,349.........$2,137
2/3 PAGE 2,876...........2,617........... 2,381...........2,169........... 1,973........... 1,795 LEADERBOARD
1/2 ISLAND 2,387...........2,172........... 1,976...........1,799........... 1,637.......... 1,489 728px X 90px
1/2 STANDARD 2,102........... 1,913............ 1,741...........1,585...........1,442............ 1,312 $898
1/3 PAGE 1,407........... 1,281............ 1,165........... 1,061............. 965..............878
MEDIUM RECTANGLE
1/4 PAGE 1,068............. 972..............885............. 805..............733..............667 300px X 250px
1/6 PAGE 695............. 633..............576..............524..............477............. 434 $637
BRAND VISION* 7,258
ASK THE EXPERT* 6,182
HALF PAGE
SINGLE PAGE SPREAD 300px X 600px
COLOR CHARGES $1,115
1X 24X OR GR. 1X 24X OR GR.
STANDARD 2-COLOR, EXTRA $310 $255 $575 $445
MATCHED COLOR, EXTRA 410 340 710 580 WEBSITE (INTERNAL PAGE)
LIGHTBOX WALLPAPER
MATCHED METALLIC COLOR 470 370 860 650
500px X 500px 1,600px X 900px
FOUR COLOR PROCESS, EXTRA 890 690 1,550 1,270 $2,649 Background width: 970px
$3,812
COVER CHARGES
6x..................12x......................... 18x.................. 24x
2 ND COVER $5,088.....................$4,594....................................$4,147........................$3,745
3 RD COVER 4,671......................... 4,218..................................... 3,807..........................3,438
4TH COVER 5,607........................5,063.....................................4,570............................4,127
PARALLAX REVEAL
Mechanical Requirements: Saddle stitch, three columns to a page. Paper
730px X 570px
stock: machine coated, 50-lb. recycled body with 100-lb. cover. Colors $2,668
available: matched, 4-color process (AAAA-MPA). Trim size 7 7⁄ 8” x 10 1⁄ 2”.
The United States Department of Commerce has reportedly
raised the import duty on flat-rolled steel shipped from China into
Digital Files, Specifications for Print and Mailing Instructions:
the U.S. to 522 percent.
According to an online report from BBC News, “The taxes of 522
percent specifically apply to Chinese-made cold-rolled flat steel.”
The preferred file format for all print advertising is high-res, press-ready The Commerce Department also has imposed a 71 percent duty on
cold-rolled steel from Japan, according to the BBC.
.pdf, .tif, .jpg and .eps. Progressive proofs or color keys required on all 4C A fact sheet created by the Department of Commerce outlines
many of its findings pertaining to imported steel considered to be
subsidized or “dumped” on the U.S. market.
advertising. Ship all advertising artwork, insertion orders, contracts and copy Commerce Department statistics published by the American Iron and Steel Institute (AISI) on its website show tha
instructions for printed ads to: Construction & Demolition Recycling, 5811 CATEGORY IN-LINE
Canal Rd., Valley View, Ohio 44125. For information, contact Katie Morbeto at 300px X 250px
216-393-0282 or at kmorbeto@gie.net. $956
eNEWSLETTER
Non-Bleed Ad Sizes.................................................. Width...............Depth
Full Page..................................................................................................7”..........................10”
2
⁄3 Page............................................................................................... 4 1⁄2”..........................10”
1
⁄2 Page Island.................................................................................. 4 1⁄2”.......................7 1⁄2”
1
⁄2 Page Horizontal...............................................................................7”......................4 7⁄8”
1
⁄2 Page Vertical...............................................................................3 3⁄8”..........................10” LEADERBOARD
1
⁄3 Page Square................................................................................ 4 1⁄2”......................4 7⁄8” 728px X 90px
1
⁄3 Page Vertical.............................................................................. 2 3⁄16”..........................10”
1
⁄4 Page Square................................................................................3 3⁄8”......................4 7⁄8” MEDIUM RECTANGLE
1
⁄6 Page Vertical.............................................................................. 2 3⁄16”......................4 7⁄8” 300px X 250px
Bleed Ad Sizes........................................................... Width...............Depth BANNER
Single-Page....................................................................................... 8 1⁄8”....................10 3⁄4” 468px X 60px
Trim Area....................................................................................7 7⁄8”.....................10 1⁄2” S P O N S O R E D F E AT U R E
Live Area...........................................................................................7”..........................10” Image
EXCLUSIVE
(360x180 pixels) TEXT AD SMARTPHONE
Spread..................................................................................................... 16”....................10 3⁄4” STATIC BANNER
Trim Area.................................................................................. 15 3⁄4”.....................10 1⁄2” Bold Headline
Hendit, te veliquiati voloratem necumet
360px X 180px
Live Area.........................................................................................14”..........................10”
usciumque et et qui il ium rem quas
et quiatuscil int hilit qui con poribus
320px X 50px
On all bleed advertisements, allow 3⁄8” from any trim edge for live or
mod et veligenissum aut liam eum, qui
in nosam dit recta con. oruptas ideri $1,627
dolorent modicimos sitis dus ma.
type matter.
Add 1⁄8” to gutter for each page on spread ads (perfect-bound only). Sup-
ply ruled proof showing crop line. Bleed ads are available at no extra charge. eNewsletters 1x................ 12x............... 24x............... 52x
Medium Rectangle Ad $1,191.............$1,062................$923............... $ 815
Commissions and General Information: 15% of gross billing allowed to Banner Ad 917................... 818.....................711.................. 627
recognized advertising agencies on space, color, special positions and inserts.
Leaderboard Ad 1,417................1,264................1,098..................969
Net 20 days from date of invoice. Advertisers and advertising agencies assume
liability for all content (including text, representation and illustration) of adver- Text Ad 1,459.................1,301...................1,131..................998
tisements, printed or electronic, and also assume responsibility for any claims
arising therefrom made against the Publisher. Publisher reserves the right to PROJECT SHOWCASE....... $1,698 eBOOK*.................................. $2,252
reject advertising he feels is not in keeping with the publication’s standards. VIDEO REPORTS.................. $1,673 WEBINAR*..............................$7,863
* Consult with our sales team for package details. SUPPLIER SPOTLIGHT.......$1,969 ONLINE FEATURE............. $2,208
2022 MEDIA KIT | 7
8 | 2022 MEDIA KIT
2022 January - February March - April May - June July - August September - October November - December
Equipment Breakers/Processors Material Handling Crushing & Screening Roll-Offs/Trailers/Transport Grinding & Shredding Excavator Attachments
Focus
Operations
Management Dust Suppression Sorting Technology Metals Recovery Recycled Aggregate C&D Fines Management Mobile Crushing
Focus
C&D Facility Upgrades Specialty Demolition Mixed Material Processing Specialty Demolition Ferrous Metals Mixed Material Processing
Nonferrous Metals Job Site Recycling C&D Wood C&D Facility Upgrades Company Profile Shingles
Other Features
Company Profile Company Profile Company Profile Company Profile Quick Coupling Systems Remote Controlled Equipment
Demo Market Report Equipment Rental Top C&D Recycling Facilities List Biomass Fuel Job Site Recycling Top Demolition Contractors List
Online Hydrodemolition Specialty Attachments Wet Processing Hand/Power Tools Dust Suppression Scrap Metals Processing
Features Biochar Software Innovations Robotic Demolition Compact Equipment Implosion Road Demolition
Supplement NDA PPRC
ISRI
Bonus C&D World Waste & Recycling Expo Canada WasteCon
Distribution Waste Expo
SERC Corporate Growth Conference
Close Date December 15, 2021 February 9, 2022 April 15, 2022 June 15, 2022 August 15, 2022 October 14, 2022
Materials Due December 22, 2021 February 16, 2022 April 22, 2022 June 22, 2022 August 22, 2022 October 21, 2022
New Online
Close: January 28, 2022 Materials: Feb. 4, 2022
Buyers’ Guide
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