Überschrift Media-Data 2022 - Elite Magazin
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Media-Data 2022
Überschrift
Advertisement price list | No. 19 | Prices effective from issue 1/2022
Content
Elite in a nutshell 02
Time table 03
Ad formats and prices 04
Technical Data 05
Special forms of advertising 06
agriMA 2019 results 07
Offprints08
Reach extension 09
Elite website 10
Elite newsletter 11
Contacts 12
www.elite-magazin.de
02 | Elite in a nutshell
Elite is the trade magazine for successful milk producers. Providing an independent and critical coverage of topics across cattle breeds, the
magazine is packed with experience reports, exciting reviews of successful dairy farms around the world and in-depth reports on the latest
scientific findings as well as consultation. Contributing authors of international renown – farmers, consultants and researchers – and a team
of highly proficient editors ensure the information is at the forefront of knowledge.
Elite offers its readers a range of news breaking media channels and various educational platforms.
Publication: Publisher:
6 times per year Ludger Burholt
Year: Tel.: +49 25 01/8 01 18 30
20th Year, 2022 E-Mail: ludger.burholt@lv.de
Copies sold: Head of LV Media Sales:
14.656 (to IVW, 2 quarter 2021) Dr. Peter Wiggers
(classified ads)
Also available as an online magazine
Publisher:
Landwirtschaftsverlag GmbH | Hülsebrockstr. 2–8, Tel.: +49 25 01/8 01 18 00
48165 Münster | Postanschrift: 48084 Münster E-Mail: peter.wiggers@lv.de
Tel.: +49 25 01/80 10 | Fax: +49 25 01/8 01 53 17
E-Mail: service@elite-magazin.de
www.elite-magazin.de
Management board: Digital events
Werner Gehring, Landwirtschaftsverlag has extensive com-
Dr. Ludger Schulze Pals, petences in conception, relization and target
Malte Schwerdtfeger group communication for digital events.
Editor:
Gregor Veauthier (Chefredakteur) Consulting and contact
Tel.: +49 25 01/8 01 88 03 Wiebke Hannig
E-Mail: redaktion@elite-magazin.de Tel.: +49 25 01/8 01 18 01
E-Mail: events@lv.de
03 | Time table
Publication date Advertisement copy Advertisement copy
Month Issue
(Postal delivery date) deadline deadline*
January 1/2022 03. January 2022 06. December 2021 13. December 2021
March 2/2022 01. March 2022 04. February 2022 14. February 2022
May 3/2022 02. May 2022 04. April 2022 12.April 2022
July 4/2022 04. July 2022 09. June 2022 20. June 2022
September 5/2022 02. September 2022 11. August 2022 19. August 2022
November 6/2022 02. November 2022 06. October 2022 14. October 2022
*Advertisement copies required in digital format Placement and quality of the ad are subject to the timely submission of
copy material. No responsibility is assumed for claims resulting from late submission of the material.
Examples from
the past years
Better informed!
Register now: www.lv.de/Themenplaner
We offer you the environment for your
media planning. Elite publishes annual supplements on current topics.
Elite Best Practice is planned again for 2022.
04 | Ad formats and prices
BLEED SIZE
TYPE AREA
(Please allow an extra 3mm Basic price
Size Layout Width x height 2c/3c 4c
bleed in addition to trim size) b/w
in mm
Width x height in mm
1/1 page 190 x 270 210 x 297 € 3.894 € 4.755 € 6.179
EDITORIAL PAGES*
2/3 page landscape 190 x 178 210 x 193 € 3.105 € 3.786 € 4.919
landscape 190 x 133 210 x 148
1/2 page € 2.561 € 3.135 4.078 €
portrait 94 x 270 104 x 297
landscape 190 x 88 210 x 103
1/3 page € 1.823 € 2.228 € 2.895
portrait 61 x 270 71 x 297
4 columns 190 x 133 Price per mm for ads on built pages
1/2 page
2 columns 94 x 270 b/w per mm, single-col.: € 3,99
2c/3c per mm, single col.: € 4,81 2nd quarter 2021:
4c per mm, single-col.: € 6,23
1/3 page 4 columns 190 x 88 Distribution: 16.100 copies
Copies sold: 14.656
Example:
4 columns 190 x 66 Subscriptions: 14.225
CLASSIFIED PAGES*
Height in mm by no. of col. (dep. on colour)
1/4 page 2 columns 94 x 133
e.g. 1/8 page, 4 col., 4c Discounts
1 columns 46 x 270
(32 mm x 4 columns) x € 6,23 = € 797,44 Discounts for adverti-
4 columns 190 x 43 sing within 12 months:
1/6 page
2 columns 94 x 88 Column widths: By space
1/2 page 3%
1-column: 46 mm width
4 columns 190 x 32 1/1 page 5%
2-column: 94 mm width
1/8 page 2 columns 94 x 66 4-column: 190 mm witdh 3 page 10 %
1 columns 46 x 133 6 page 15 %
Further formats are available in the classified ads section.
2 columns 94 x 32 By insertion
1/16 page *Classified ads are published together with other ads in the classified section.
1 columns 46 x 66 3 bookings 5%
A stand-alone position of your advertisement is available on the editorial pages
beneath or next to the editorial text. 6 bookings 10 %
1/32 page 1 columns 46 x 32 9 bookings 15 %
(All prices in Euro excl. VAT)
05 | Technical Data
Exclusive placement ads below/next to editorial text Size of page: accuracy, the colours and quality of
3mm bleed for trimmed formats on all pages 210 x 297 mm (w x h), print of your motif. Extra expenses on
Type area: 190 x 270 mm, layouting and processing final artwork
4 columns will be charged extra.
Printing method: Colour ads:
Full page horizontal: 2/3 page horizontal: 70 web-offset All colours are generated from
visible print area: visible print area: Euroscale standards. Special colours
210 mm (w) and 297 mm (h) 210 mm (w) and 193 mm (h) Binding: Saddle stitched
are available on request. Colours
plus 3 mm bleed plus 3 mm bleed Data transfer: that do not simulate CMYK mode
216 mm (w) and 303 mm (h) 216 mm (w) and 196 mm (h) E-Mail: barbara.haeder@lv.de are automatically converted to ISO
(≤ 3 MB), also via FTP on request. Coated_v2.eci in CMYK. This may
Shipment must bear the following result in minor colour variations. No
information: customer name/Elite/ responsibility is accepted for such
Issue. We assume no responsibility variations.
and liability for the quality of the
1/2 page vertical: 1/2 page horizontal: transmitted data.
visible print area: visible print area: Data formats:
104 mm (w) and 297 mm (h) 210 mm (w) and 148 mm (h) PDF to PDF/X-4:2010_CMYK
plus 3 mm bleed plus 3 mm bleed
optimized for printing. Please convert
110 mm (w) and 303 mm (h) 216 mm (w) and 151 mm (h)
all fonts in EPS files into paths.
Open files can be accepted only on
enquiry. Accepted software formats
are InDesign, Illustrator, Photoshop.
4-colour images in 300 dpi resolution
and Composite mode (CMYK).
1/3 page vertical: 1/3 page horizontal:
Proofs:
visible print area: visible print area:
71 mm (w) and 297 mm (h) 210 mm (w) and 103 mm (h) The provision of proofs to Fogra ISO
plus 3 mm bleed plus 3 mm bleed Coated_v2.eci is absolutely neces-
77 mm (w) and 303 mm (h) 216 mm (w) and 106 mm (h) sary. Unless proofs are provided,
we accept no responsibility for the
06 | Special forms of advertising
Inserts1) Bound-in inserts1)
A sample of the insert has to be supplied before are accepted only in specific positions within Please make sure you request the techni-
caldata on loose, bound-in and gluedin-
final acceptance of the order. Maximum200 x 290 theissue.A sample of the insert has to be sup-
serts or formats across the gutter:
mm format. Inserts of up to 25 g arecharged at plied beforefinal acceptance of the order. Please
Barbara Häder
25 g per ‰ € 259 (incl. shipping and processing). enquireabout technical specifications.Submit
Tel.: +49 25 01/8 01 33 60, Fax: +49 25 01/8 01 53 17
Please contact us on prices for higher weights. magazine circulation number plus 2%spoilage.
!
E-Mail: barbara.haeder@lv.de
Please enquire about the shipping address for
Inserted items of more than 2.5 mm thicknessare Prices for bound-in inserts all inserts.Please ensure arriving of material
subject to surcharges. Cash discountson loose Paper weight up to 115 g/m2 two weeks prior topublication date.
inserts are granted only onthe price for the loose 4-pages € 8.058
insert itself. Terms of payment:
6-pages € 12.086 Payment in advance and by direct debit receives
8-pages € 16.115 3% discount.Payment within 14 days from date of invoice receives
Tip-on inserts1) 2% discount. Payment within 30 days from date of invoice: full
Glued inserts – including CD ROMs – areaccepted Paper weight from 115 g/m2
payment.Cash discounts on loose inserts are granted only on the
price forthe loose insert itself.VAT ID no. DE 126 042 224
in combination with an advert.Tip-on postcards
are charged € 161; per ‰.Filled envelopes and Prices on request Bank details:
flyers of up to 25 g per ‰are charged at € 234. Volksbank Münsterland Nord eG
All prices excl. VAT. IBAN DE78 4036 1906 1004 0313 00
BIC GENODEM1IBB
Terms and
Conditions
1) Not eligible for discounts; only tip-on carrier ads are subject to discount. Our terms and conditions are found
at www.lv.de/kontakt/agb/
07 | agriMA 2019
Average herd size see fig. I Ⅰ. Average herd size Ⅱ. Mid-term development
of cattle farmers
Elite readers are large-scale cattle farmers. Elite readers farm herds
number of animals in %
with 253 animals on average. By comparison, the average herd size 300 100
of the wider cattle farming industry is 113 heads, which is less than total 19 %
253 30 %
half the number of animals in an average herd of Elite readers. Also, 250
readership Elite 80 expand
Elite readers farm significantly larger dairy herds. On average, the
dairy herds of Elite readers count 126 cows. This number compares 200
hold the level
60
with an average head count of 82 in the wider dairy community -
translating into a 54% larger herd size. 150 65 % give up
126
113 40 64 %
Mid-term development of cattle farming see fig. II 100 82
Elite readers are future-minded milk producers. Unlike average
20 80
farmers, these dairy farmers plan to expand their production syste- 50
matically in the future. 30% of all Elite readers said that they were 16 %
0 6%
planning for growth in the future. This compares with less than 20% 0
cattle total dairy cows total readership Elite
of farmers in the wider milk producing industry who are planning to
grow. Average investment figures for the next 1-2 years
Investments in the next 1-2 years see fig. III &IV Ⅲ. machinery and livestock equipment Ⅳ. buildings/stables
in € in €
Elite readers make significantly higher investments than their col- 100.000 500.000
leagues. They also plan to invest in buildings, setting aside signi- 448.009 €
86.820 €
ficantly higher amounts than average cattle farmers. These readers 80.000 400.000
plan to make higher investments in machinery and livestock equip-
ment than their colleagues.
60.000 54.179 € 300.000
261.986 €
How often do readers take the magazine and read?
Elite readers take up the magazine very often, because Elite offers 40.000 200.000
relevant content. On average, the issue is taken up and read 4.4
times. Your advertisement is viewed equally often.
20.000 100.000
0 0
total readership Elite total readership Elite
Quelle: agriMA 201908 | Offprints
Without a doubt, a good advertisement for your product is also the positive expert opinion. That is why Elite re-
prints are so popular. Because reports in Elite enjoy a high reputation among readers. They are the ideal opinion
leaders in your mailing, in the display on the trade fair stand, at events and the specialist trade.
From printing to on-time delivery, we ensure a smooth process. Do you need a special print in another langua-
ge? Please contact us! Offprints are available both in print as well as digitally.
Make more of it
Distribute the digital offprint not only through your own channels, but also use the digital reach of the LV agricul-
tural media. We offer you precisely tailored target groups for this purpose.
Digital reach
Digital offprint
Offprint of the LV
(PDF)
agricultural media
Extend
2 Pages 4 Pages 6 Pages 8 Pages 12 Pages 1 Page € 359
Circulation
500 € 1.065 € 1.358 € 1.936 € 2.360 € 3.692 2 Pages € 718
1.000 € 1.266 € 1.559 € 2.138 € 2.622 € 4.103 3 Pages € 1.077
CPM € 145
2.000 € 1.526 € 1.846 € 2.459 € 3.064 € 4.900 4 Pages € 1.436
3.000 € 1.722 € 2.092 € 2.778 € 3.471 € 5.550 5 Pages € 1.795
4.000 € 1.901 € 2.329 € 3.093 € 3.869 € 6.181 6 Pages € 2.154 Only in conjunction
5.000 € 2.065 € 2.561 € 3.407 € 4.266 € 6.806 8 Pages € 2.872
with a digital offprint Contact
Birgit Hüsing
10.000 € 2.844 € 3.645 € 4.918 € 6.234 € 9.822 12 Pages € 4.308 Tel.: +49 25 01/8 01 69 61
All prices excl. VAT E-Mail: birgit.huesing@lv.de09 | Reach extension
Use the digital reach of the LV agricultural media and especially Elite for contact with your target group. Various tools
and formats are available to you here.
Environmental placement
With environmental placement, you can display your advertising in a thematically appropriate way.
You select the desired editorial article from Elite and your advertising will appear for four weeks in this
online article*. In addition, you will receive 10,000 ad impressions on www.elite-magazin.de and a
placement in the Elite newsletter.
*Rotation possible
Price: € 1.450
With simultaneous advertising in the print edition in which the article appears. Price: € 1.150
Social media reach
We offer you to extend your online campaign into social media and reach your target groups with precision. This allows you to target website
visitors from www.elite-magazin.de or users who are highly likely to interact with your brand on Facebook or Instagram.
CPM € 40 (AdImpressions)
€ 500 Set-up fee.
Further campaign targets on request.
All prices excl. VAT10 | Elite website
On the website www.elite-magazin.de we offer you numerous attractive advertising opportunities.
Display advertisement on elite-magazin.de CPM
1 Mobile Leaderboard 320 x 50 px € 40
3 2
2 Leaderboard 728 x 90 px € 36 4 5
1
2+ 3 Billboard 970 x 250 px € 83
4 Skyscraper 160 x 600 px € 49 8
8
4+ 5 HalfPage-AD 300 x 600 px € 59
9
6 Hockey-Stick 728 x 90 px, 160 x 600 px € 62
6+ 7 Wallpaper 970 x 90 px, 300 x 600 px € 97
8 Medium Rectangle 300 x 250 px € 62
11
8+ 9 6
Maxi Rectangle 620 x 465 px € 66
640 x 360
8+ 9 Video 16:9 € 66 7
max. 5 Min./ 20 MB
10 , 11 Native Ad Online Advertorial € 145 10
1 bis 9 Homepage-Takeover see above € 170
Responsive Displaybundles
Head
1, 2, 3 Mobile Leaderboard, 320 x 50 px, € 50
Leaderboard, Billboard 728 x 90 px, 970 x 250 px
Dicsounts*
Content
8, 8+9 € 64
Medium Rectangle, Maxi Rectangle 300 x 250 px, 620 x 465 px By space Discount By insertion Dicsount
AdBundle 40.000 AdImpr. 3% 3 placements 3%
2, 4, 8 Leaderboard, 728 x 90 px, € 46
Skyscraper, Medium Rectangle 160 x 600 px, 300 x 250 px 80.000 AdImpr. 7% 6 placements 7%
2 + 3 ,4 + 5 ,
XXL-Bundle 120.000 AdImpr. 10 % 9 placements 10 %
Billboard, HalfpageAd, 970 x 250 px, 300 x 600 px, € 66
8 ,8 + 9
Medium Rectangle, Maxi-Rectangle 300 x 250 px, 620 x 465 px 200.000 AdImpr. 15 % 12 placements 15 %
Please enquire for further special formats and targeting options. All prices excl. VAT. * (valid for the year of insertion)
We grant a 15% agency commission. Minimum order volume: € 200.11 | Elite newsletter
The Elite Newsletter contains the most important news and is sent
D
to dairy farmers every Friday. The letter is sent to about 12.500 per-
sonal email addresses. The average opening rate is 29%. A banner
or advert places your business at centre stage!
Fixed price
Type of advertising Format (Pixel)
per mailing
A 354 x 265*,
A Text ad+image € 675
300 characters
B Medium Rectangle 300 x 250* € 550
C Large Image 615 x 250* € 550
Pole Position
(only available as a
No. 1 ad in the newsletter € +165
combination with
C B A, B, C)
This newsletter is titled with
the Elite logo and covers
D Standalone
exclusively customer content. € 4.850
Newsletter
All customer content is identi-
fied as advertisement.
Closing date for orders and *Pictures will be scaled.
advertisement copy deadline:
Please send the finished files 3 days
prior to publication to: Consulting Campaign management
onlinevermarktung@lv.de Stefan Ettmann Laurina Barkmann
Cancellation conditions: Tel.: +49 25 01/8 01 17 70 Tel.: +49 25 01/8 01 26 60
Cancellation of the order is possible Please note the technical specifica- E-Mail: stefan.ettmann@lv.de E-Mail: laurina.barkmann@lv.de
up to 4 weeks before the start date/ tions as well as our terms of business
publication date. In case of a later for online advertising: Sibylle Sander Anna-Lena Südhoff
cancellation we charge 50 % of the www.lv.de/technische-spezifikationen Tel.: +49 25 01/8 01 20 60 Tel.: +49 25 01/8 01 17 10
order volume. www.lv.de/agb E-Mail: sibylle.sander@lv.de E-Mail: anna-lena.suedhoff@lv.de12 | Contacts
Agricultural office Media specialist
Matthias Woort Henri Schwabe Carsten Moß
At Landwirtschaftsverlag GmbH Windscheidstraße 26a Altendorfer Str. 7
Hülsebrockstraße 2– 8 D 04277 Leipzig D 48529 Nordhorn
North
D 48165 Münster Tel.: +49 3 41/3 38 33 16 Tel.: +49 59 21/17 97 501
Tel.: +49 25 01/8 01 37 09 Fax: +49 3 41/3 38 16 11 carsten.moss@lv.de
Fax: +49 25 01/8 01 37 19 henri.schwabe@lv.de Weser-Ems district Publisher
matthias.woort@lv.de Telesales Ludger Burholt
Tel.: +49 25 01/8 01 18 30
Tobias Völk Yvonne Stein Bettina Benstein-Thesing
Jupiterstr. 55 At Landwirtschaftsverlag GmbH E-Mail: ludger.burholt@lv.de
Tel.: +49 25 01/8 01 17 20
Middle
D 55545 Bad Kreuznach Hülsebrockstraße 2– 8 bbt@lv.de Product manager
Tel.: +49 6 71/7 96 75 94 D 48165 Münster Luisa Drees-Pieper
Fax: +49 6 71/7 96 75 95 Tel.: +49 25 01/8 01 37 12 Irene Laschke
Tel.: +49 25 01/8 01 18 31
Mobil: +49 1 51/72 43 30 40 Fax: +49 25 01/8 01 37 19 Tel.: +49 25 01/8 01 80 41
tobias.voelk@lv.de yvonne.stein@lv.de E-Mail: luisa.drees-pieper@lv.de
irene.laschke@lv.de
Dr. Anne Gensch
Erwin Bücherl Thorsten Meyer Ing. Elisabeth Reiterer (Bavaria)
Erich-Stegmann-Weg 7 (BW, RLP, Saarland) Tel.: +43 (0) 22 36/2 87 00-21 Tel.: +49 25 01/8 01 18 33
D 82041 Oberhaching Oberboihinger Str. 17 / 2 Mobil: +43 (0) 6 64/88 53 84 79 E-Mail: anne.gensch@lv.de
Tel.: +49 89/32 42 27 58 D 73230 Kirchheim (unter Teck) elisabeth.reiterer@topagrar.at
South
Advertisement marketing
Fax: +49 89/32 42 27 59 Tel.: +49 70 21/9 56 87 38 At Landwirtschaftsverlag GmbH Anna Schulze Zuralst
erwin.buecherl@gmx.de Fax: +49 70 21/9 56 87 39 Office Austria
Mobil: +49 1 60/94 80 88 12 Tel.: +49 25 01/8 01 12 33
Südstadtzentrum 4/1OG/10
thorsten.meyer@lv.de 2344 Maria Enzersdorf E-Mail: anna.schulze-zuralst@lv.de
Austria Head of Media Sales
Gabriele Wittkowski
Tel.: +49 25 01/8 01 17 00
Austria The Netherlands France Other Countries E-Mail: gabriele.wittkowski@lv.de
Ing. René Nöhrer Carsten Moß TOP AGRI Scandinavia Advertising manager
Sales manager, Austria Altendorfer Str. 7 Nadia Grand Matthias Woort Barbara Häder
Tel.: +43 (0) 22 36/2 87 00 12 D 48529 Nordhorn 8, cité Paradis Yvonne Stein Tel.: +49 25 01/8 01 33 60
Mobil: +43 (0) 6 64/4 30 26 69 Tel.: +49 59 21/17 97 501 75493 Paris Cedex 10 Switzerland, Italy E- Mail: barbara.haeder@lv.de
rene.noehrer@topagrar.at carsten.moss@lv.de France Erwin Bücherl
Ing. Elisabeth Reiterer Tel.: +33 (0)1 40 22 79 35 Ing. René Nöhrer Online marketing
Tel.: +43 (0) 22 36/2 87 00-21 Fax: +33 (0)1 40 22 70 39 Thorsten Meyer Stefan Ettmann
Mobil: +43 (0) 6 64/88 53 84 79 Mobil: +33 (0) 6 99 21 52 08 Tel.: +49 25 01/8 01 17 70
elisabeth.reiterer@topagrar.at n.grand@gfa.fr Belgium, Luxembourg
Tobias Völk E-Mail: stefan.ettmann@lv.de
At Landwirtschaftsverlag GmbH
Office Austria Digital Events
Südstadtzentrum 4/1OG/10 Wiebke Hannig
2344 Maria Enzersdorf Tel.: +49 25 01/8 01 18 01
Austria E-Mail: events@lv.deYou can also read
