City of Angleton Brand Standards January 2021 Version 1.0
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City of Angleton Brand Standards January 2021 Version 1.0
City of Angleton Brand Standards page 1
The City of Angleton has a strong legacy of providing our residents a TABLE OF CONTENTS
wonderful place to live, work and play. To help preserve our legacy, we need to
be consistent in how we communicate in print, social media, web and all other Letter from the Director of Communications and Marketing....................1
branding opportunities.
Logo introduction and color options......................................................................2
We are all responsible for the proper application and management of the City
of Angleton brand. The standards outlined in this manual will help ensure we
Logo department usage............................................................................................... 3
continue to be recognized as “The Heart of Brazoria County.”
Downloadable logos and templates are available on the public drive. Logo file formats..............................................................................................................4
Should a specific need arise that is not addressed within the brand standards, Logo clear space and minimum size........................................................................5
please contact the communications director for guidance.
Incorrect logo use........................................................................................................... 6
Signed,
Brand hierarchy and application..............................................................................7
Official color palatte...................................................................................................... 8
Martha Eighme
Director of Communications and Marketing Typography........................................................................................................................9
City of Angleton
Stationery system........................................................................................................ 10
Official email signature.............................................................................................. 11
Presentation templates.............................................................................................12
Marketing consistency............................................................................................... 13
City vehicles.............................................................................................................14-15
This document officially adopted by Angleton City Council on January ____, 2021.
City event logos............................................................................................................ 16
Stock photos.....................................................................................inside back cover
City of Angleton Brand Standards page 2
City logo usage - The 4 color logo version is the official and preferred logo. Use whenever possible. INTRODUCTION
The appropriate use of our brand
identity is a key component to visually
communicating the City of Angleton’s
City logo 4 color unique image, vision and values. Our
Preferred usage is always the full city brand is everywhere that we apply
logo but for special situations, the brand our name - on signs, vehicles, apparel,
icon may be used with approval from the business cards, stationery, presentations,
communications department. at city events and more. Not only is our
brand seen by the citizens of Angleton,
it’s also seen by businesses and families
looking to move to our city.
City logo 3 color
Because our brand identity provides
credibility and differentiates us from
other cities, it is extremely important
that our logo is always portrayed in a
consistent and professional manner.
Refer to this brand standards document
City logo 1 color - purple for producing material that utilizes the
city logo.
This document provides guidance to
correctly use and apply our brand,
specifically:
LOGO USAGE
City logo 1 color - black
• City name usage in logos and text
• Color palette
• Typography
• Stationery system
• Email signature
City logo
• PowerPoint presentation
1 color
white • Print advertising
(reversed)
Adhere to these standards at all times. It’s
critical to avoid making arbitrary changes
- no matter how subtle.
Corporate logo in white (reversed) on solid backgrounds must have adequate
contrast so the logo is clearly legible. Consistency is the key to establishing a
successful, recognizable city brand.
City of Angleton Brand Standards page 3
City department logo usage DEPARTMENT LOGOS
All city department logo use must
follow the guides outlined in this brand
standards document. It is important
that the city as a whole, communicate
the same brand message throughout
all media channels, signage and all
other applications that are connected
with the City of Angleton.
City of Angleton Brand Standards page 4
EPS FILE FORMAT - FOR VENDORS PNG FILE FORMAT - FOR INTERNAL USE
Logo file formats - All variations of the city logo For printing on items where “vector art” is CAN ALSO USE FOR WEB APPLICATION
are available in these formats. required. Vector art can be scaled to unlimited WHEN A TRANSPARENT BACKGROUND IS
sizes without losing image quality. NEEDED.
For placing into Microsoft Office documents
Be sure to confirm the appropriate color option and/or presentations.
with the communications department.
One file size available at 150 DPI resolution.
EPS has no background color.
Transparent background for placing on top of
Color modes: colored backgrounds or suitable, approved
photographs.
• Pantone (PMS) 4 spot colors
• CMYK (4 -color process) To ensure quality, DO NOT enlarge after
• 1 color - black, purple or white (reversed) inserting into your document; may reduce in
scale if needed.
Color modes:
JPG FILE FORMATS - FOR USE • RGB color
ON THE WEB
• 1 color - black, purple or white (reversed)
For placing on a website or social media.
Notes for Microsoft Office:
One file size available at 150 DPI resolution.
Do not copy/cut and paste the logo. Use the
“insert” function from the program menu.
To ensure quality, DO NOT enlarge; may reduce
in scale if needed.
To maintain the logo proportions, press and
hold the “shift” key while dragging a corner to
Color modes:
reduce in size.
• RGB color
1 color - black, purple or white (reversed)
City of Angleton Brand Standards page 5
Logo clear space and minimum size CLEAR SPACE AREA
Our corporate logo is our most important visual
element. Therefore, it must be clearly visible.
By adding a clear space area (also called free
space or restricted space) around it, the logo is
easily recognizable. The greater the clear space
around the logo, the greater the visual impact.
No images, text or graphical elements may
interfere with the logo clear space. Only the
logo reversed in white may be used to overlap
a photo.
The minimum amount of clear space defined by
X must surround the logo at all times. X is equal
to one third of the logo height.
X X X X NOTE
The logo must never be combined with a
region, division or company name, or with any
other additional elements. It is unacceptable
to put any word(s) directly under the logo, as
this minimizes the visual representation and
distracts from the brand identity.
X X X X MINIMUM SIZE
When reproducing the logo, be conscious of its
size and legibility.
Minimum Sizes for Print and Web To ensure quality reproduction in print, the logo
must appear no smaller than .5 inches in hight
Corporate logo .5 inch Corporate logo 90 pixels with the tagline and no smaller than .3 inches if
minimum size in height minimum size in height for using the logo icon only.
for printed documents web or digital applications
To ensure quality in web or digital applications,
the logo must appear no smaller than 90 pixels
in height with the tagline and no smaller than 50
Corporate logo icon Corporate logo icon 50 pixels if using the logo icon only.
.3 inch minimum size pixels minimum size in
in height for printed height for web or digital
documents. 1-color applications. 1-color
options only. options only.
City of Angleton Brand Standards page 6
Incorrect logo use To continually build brand recognition,
avoid the incorrect usage illustrated on this
page. These examples of incorrect usage
are for reference only.
INCORRECT LOGO USAGE
• Do not use alternate colors or any other
colors that are not approved for the logo.
• Do not alter, distort, stretch, skew or
attempt to recreate the logo.
Do not alter colors Do not alter, distort, stretch, skew or attempt to
recreate the logo • Do not append products or taglines to
the logo.
• Do no add or change graphic elements or
images of any kind to the logo.
THE MOST AMAZING CITY IN TEXAS • Do not place the logo on backgrounds
NGLETON making it illegible.
• Do not change color format.
• Do not outline the logo.
Do not change wording on logo Do not add graphical elements or images of any kind to • Do not remove elements of the logo.
the logo
• Do not violate the logo clear space
(see page 5).
Do not use logo in a way that is illegible Do not change color format
Do not outline the logo Do not remove elements of the logo
City of Angleton Brand Standards page 7
Brand hierarchy
To continually build equity and sustain our brand image, it’s critical to maintain
consistency in the usage of the city logo in all applications. Whenever possible,
use the full city logo. When space or size presents restrictions, the city icon may
be used.
Every consideration to imprint the city logo on an item must be approved by the
communications and marketing department prior to production. A limited number
of items are approved for use with the City of Angleton logo.
Full City Logo City Logo Icon
City of Angleton Brand Standards page 8
Color palette PRIMARY COLOR OPTION
The primary city color palette includes 4 colors.
SECONDARY COLOR OPTION
The secondary city color palette includes 3 colors.
This option is available to use when the desired
application does not allow for clear reproduction
of the logo’s small details in the heart. See page 2
for this approved 3-color option.
PMS PMS *PMS *PMS THIRD COLOR OPTION
Purple 269C Cool Gray 9 877C Metallic Silver Cool Gray 4 The third city color palette uses 1 color. This
option is available for applications that require
CMYK CMYK CMYK a 1-color logo. See page 2 for approved 1-color
C=81, M=96, Y=26, K=13 C=48, M=41, Y=41, K=16 C=24, M=17, Y=15, K=0 options.
RGB RGB RGB PANTONE® MATCHING SYSTEM AND CMYK
R=82, G=45, B=109 R=125, G=124, B=124 R=187, G=188, B=188 The color palette is specified through the
PANTONE color matching system (PMS), which
HEX HEX HEX defines spot colors.
HTML #512D6D HTML #75787B HTML #BBBCBC
When printing in 4-color process (CMYK) values
*Whenever possible, use metallic silver for the specified in this document to help to ensure
main body of the heart. If metallic is not available, consistent 4-color process screen matches.
use PMS color Cool Gray 4. (NOTE: PANTONE -to-CMYK conversion color
values assigned by software programs may differ
from those outlines in this guide.)
When printing on uncoated paper stock, the
uncoated (U) ink equivalent for a PMS color can
vary in hue and intensity from the coated (C)
BLACK WHITE version. Have the printer formulate the uncoated
inks to visually match as closely as possible to the
hue and intensity of the coated (C) color swatches.
CMYK CMYK
0, 0, 0, 100 0, 0, 0, 0 RGB AND HEXIDECIMAL COLOR VALUES
The color equivalents for screen use are specified
RGB RGB in two ways:
R=0, G=0, B=0 R=255, G=255, B=255
• RGB for Microsoft Office applications, some
HEX HEX graphics software programs or video-editing/
HTML #000000 HTML #FFFFFF motion graphics software
• Hexidecimal for web applicationsCity of Angleton Brand Standards page 9
Typography FONT
The City of Angleton’s logo font is Lato Regular.
It’s a sanserif typeface that is easy-to-read,
Lato Regular clean and versatile. This font should be used in
all official announcements from city hall that are
ABCDEFGHIJKLMNOPQRSTUVWXYZ viewed by the public.
abcdefghijklmnopqrstuvwxyz Employees will need access and install Lato font
123456789 from the public drive, in order to set up email
signatures properly. See page 11.
Lato Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Lato Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Lato Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789City of Angleton Brand Standards page 10
Stationery system LETTERHEAD
The city logo is used at the top of the letterhead
on the first page only. The contact information
appears at the bottom of each page.
Downloadable letterhead templates are found
on the public drive.
NOTE: The subsequent pages after page 1 of
Mayor Jason Perez
the correspondence will not have the logo at the
top of the pages, only the contact information at
John Wright the bottom.
Mayor pro-tem Mayor Jason Perez Date
Position 3
John Wright
Mikey Svoboda Mayor pro-tem
Council Member Position 3 Dear John,
Position 1
Mikey Svoboda Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eius-
Travis Townsend Council Member mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad min-
Council Member Position 1 im veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
Position 2 commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
Travis Townsend velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
Cecil Booth Council Member cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
Council Member Position 2 est laborum.
Position 4 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do ei-
Cecil Booth usmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad 121 S Velasco St.
Mark Gongora Council Member minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex Angleton, Texas 77515
Council Member Position 4 ea commodo consequat. Duis aut
Position 5 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eius-
Mark Gongora mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad min-
Chris Whittaker Council Member commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
City Manager Position 5 velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
Frances Aguilar Chris Whittaker est laborum.
City Secretary City Manager Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do ei-
usmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad Martha Eighme
Frances Aguilar minim veniam, quis nostrud exercitation ullamco laboris Director of Marketing and Communications
City Secretary
City of Angleton 979-848-5600
Sincerely, 121 S Velasco St. meighme@angleton.tx.us
Angleton, TX 77515 www.angleton.tx.us
Business card
Sender
Title
Envelope return address
City of Angleton 121 S Velasco St. Angleton, Texas 77515 979-848-5600 www.angleton.tx.us
Letterhead City of Angleton 121 S Velasco St. Angleton, Texas 77515 979-848-5600 www.angleton.tx.us
Letterhead with body copyCity of Angleton Brand Standards page 11
Email signature EMAIL SIGNATURE
Please set up your automatic email signature
to follow the format on the left, including
Martha Eighme designated font, sections and spaces.
Director of Communications and Marketing
There is a text template located on the public
979-849-4364 ext. 2111 drive that you can copy and paste into your auto
www.angleton.tx.us signature function. Be sure to add the city logo
as pictured, and the disclaimer at the bottom.
City of Angleton
121 S. Velasco Font:
Name - Lato Bold
Angleton, TX 77515 Point Size: 11 pt
Contact Information - Lato Regular
Point Size: 10 pt
Disclaimer - Lato Regular
Point Size: 8 pt
Please be advised that email correspondence may be subject to
public release pursuant to the Texas Public Information Act.City of Angleton Brand Standards page 12
Presentation templates CITY OF ANGLETON PRESENTATIONS
PowerPoint is one of our most widely used
communication tools and consistency in
the development of these presentations will
ensure that the City of Angleton’s brand is
maintained.
All Microsoft® PowerPoint presentations
templates are available on the public drive in wide
Presentation Title 16:9 format and standard 4:3 format.
Presentation Subtitle
Date Each template provides a title(s) and content
Name of Presenter slide examples, and incorporates the appropriate
brand elements.
All presentation text content must use Noto Sans.
Templates allow for pertinent levels of
information:
• Presentation title
• Subtitle
• Date
• City logo
• One large photograph
Variations on this design must be approved by the
Horizontal Format
communications and marketing department.
Presentation Title
Presentation Subtitle
Date
Name of Presenter
Vertical FormatCity of Angleton Brand Standards page 13
Consistency in flyers, ads, posters, press releases The City of Angleton graphic communication
must maintain our brand aesthetic consistently
and have a focused and direct brand or
marketing message.
All flyers, ads, posters, press releases and
other marketing, digital or printed for public
communication, must follow all guidelines
outlined in this document.
Whether promotional material is designed
For Immediate Release: Contact: [Contact name]
in-house or with an outside vendor, please
[Date] [Contact email] ensure that all information is accurate, spelling
is correct, grammar and City of Angleton
logo guidelines are followed. Contact the
communications and marketing department
[NEWSWORTHY HEADLINE INCORPORATING NAME OF YOUR with questions.
COMPANY/ORGANIZATION] (all caps)
[Insert Subhead Here if desired – upper/lower] For all press releases, use the template found on
the public drive.
[CITY, STATE, DATE] — [INTRO PARAGRAPH] [Set the stage with two or three short sentences
about a current topic of interest that makes your press release relevant to readers. Next, write a
sentence that presents your newsworthy event with the most exciting information first]. CITY OF ANGLETON BRAND AWARENESS
ADVERTISING
[SECOND PARAGRAPH] [Give additional information by using the Five W’s of Journalism: Who
was involved? What happened? Where did it happen? When did it happen? Why did that • Large focal area may contain a singular
happen? Add calls to action and links.]
message or photograph as it relates to the
[THIRD PARAGRAPH] [Offer proof, statistics, number of downloads, number of customers, size advertising message
of audience, etc., that show how your product/service is solving an unsolved problem that
affects a wide audience. Add calls to action and links. If possible, describe how your solution is • Subheading and body message
different from the competition.]
• Contact information
[FOURTH PARAGRAPH] [Insert quotable statements from your company’s CEO, key executives
at the company, or other leaders to provide legitimacy to the newsworthy event.] • City logo
Call to action…
###
City of Angleton
121 S Velasco St. • Angleton, TX 77515
979-848-5600 • angleton.tx.us
Press release templateCity of Angleton Brand Standards page 14
City vehicles
Sizes and placement specs listed for each
PR01 10” down from 10” down from
Just
above
3” letters
& numbers
top of door, to top
of small letters
4.5” below
and centered PW08 top of door, to top
of small letters
bend horizontally 3” letters
under & numbers
emblem
11.25” from edge 11.25” from edge of 11.25” from edge 11.25” from edge of
of door to widest door to edge of “N” of door to widest door to edge of “N”
part of heart part of heart
2021 CHEVROLET TAHOE 2021 CHEVROLET SILVERADO 1500 CREW CAB
LOGO SIZE: 24” wide x 7” tall LOGO SIZE: 24” wide x 7” tall
LOGO PLACEMENT: 10” down from top of door (see diagram), 11.25” from LOGO PLACEMENT: 10” down from top of door (see diagram), 11.25” from
left edge of door to widest part of heart (centered L to R on door) left edge of door to widest part of heart (centered L to R on door)
CODE SIZE: 3” tall x (varied) wide CODE SIZE: 3” tall x (varied) wide
CODE PLACEMENT: Bottom of code just above bend in vehicle CODE PLACEMENT: 4.5” below emblem, center left to right under emblem
CODE COLOR: black CODE COLOR: black
PR01
PW08
2021 CHEVROLET TAHOE 2021 CHEVROLET SILVERADO 1500 CREW CAB
CODE SIZE: 3” tall x (varied) wide CODE SIZE: 3” tall x (varied) wide
CODE PLACEMENT: Bottom left corner CODE PLACEMENT: Bottom left corner, centered vertically in bottom panel.
CODE COLOR: black Line up on left under emblem
CODE COLOR: blackCity of Angleton Brand Standards page 15
City vehicles
Sizes and placement specs listed for each
10” down from 10” down from
PW01 top of door, to top
of small letters
4.5” below
and centered CH01 top of door, to top
of small letters
3” letters horizontally 3” letters
& numbers under & numbers
emblem
11.25” from edge 11.25” from edge of 11.25” from edge 11.25” from edge of
of door to widest door to edge of “N” of door to widest door to edge of “N”
part of heart part of heart
2021 CHEVROLET SILVERADO 2500 CREW CAB 2021 CHEVROLET SILVERADO 2500 CREW CAB WITH UTILITY BODY
LOGO SIZE: 24” wide x 7” tall LOGO SIZE: 24” wide x 7” tall
LOGO PLACEMENT: 10” down from top of door (see diagram), 11.25” from LOGO PLACEMENT: 10” down from top of door (see diagram), 11.25”
left edge of door to widest part of heart (centered L to R on door) from left edge of door to widest part of heart (centered L to R on door)
CODE SIZE: 3” tall x (varied) wide CODE SIZE: 3” tall x (varied) wide
CODE PLACEMENT: 4.5” below emblem, center left to right under emblem CODE PLACEMENT: 4.5” below emblem, center left to right under emblem
CODE COLOR: black CODE COLOR: black
PW01 CH01
2021 CHEVROLET SILVERADO 2500 CREW CAB 2021 CHEVROLET SILVERADO 2500 CREW CAB WITH UTILITY BODY
CODE SIZE: 3” tall x (varied) wide CODE SIZE: 3” tall x (varied) wide
CODE PLACEMENT: Bottom left corner, centered vertically in bottom panel. CODE PLACEMENT: Bottom left corner, centered vertically in bottom
Line up on left under emblem panel. Line up on left under emblem
CODE COLOR: black CODE COLOR: blackCity of Angleton Brand Standards page 16
City event logos The City of Angleton graphic communication
must maintain our brand aesthetic consistently
and have a focused and direct brand or
Use of all city event logos for public communication must be approved by the communications and marketing marketing message.
department.
CITY OF ANGLETON BRAND AWARENESS
The guidelines outlined in this document must also be applied to the use of all city event logos. Contact the ADVERTISING
communications and marketing department with questions. • Large focal area may contain a singular
message or photograph as it relates to the
advertising message
• Subheading and body message
• Contact information
• City logo
in the
ANGLETON
in the
ANGLETONCity of Angleton Brand Standards
Stock photos The City of Angleton graphic communication
must maintain our brand aesthetic consistently
and have a focused and direct brand or
The following photos are high resolution and approved for city communications. The p hotos listed in this marketing message.
document are a sampling of the photos available and are located on the public drive. Additional photos may
be added to the public drive as the need arises. CITY OF ANGLETON BRAND AWARENESS
ADVERTISING
• Large focal area may contain a singular
message or photograph as it relates to the
advertising message
• Subheading and body message
• Contact information
• City logoCity of Angleton
BRAND STANDARDS
Adopted by Angleton City Council February 2021
121 S Velasco St. • Angleton, Texas 77515
979-848-5600 • angleton.tx.usYou can also read
