2022 MEDIA KIT - Florida Farm & Family
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2022 MEDIA KIT
Mission & Audience
Advertise your brand to the living rooms, kitchens, fields, gardens,
computers and smartphones of more than 126,000 Florida families.
Welcome to the new Florida Farm & Family, the official publishing program for the Florida Farm
Bureau Federation. In 2022, we’ll be expanding our content focus to appeal to the full Farm Bureau
membership – to include those who may not live directly on farms, but have an appreciation and
affinity for rural living. The new Florida Farm & Family program – in print and digital – serves as a way
to connect Floridians with the food they eat and the farmers who grow it.
Farm Bureau members travel, shop, eat and support local businesses. Through this bimonthly
magazine, harness the buying power of our diverse readership in lucrative markets such as
agriculture, food, travel, home, garden and local lifestyles.
Panhandle
25,677 North
44,150
126,894
FLORIDA FAMILIES RECEIVE THE PRINT
Farm
Bureau
membership
Central
33,972
PUBLICATION SIX TIMES A YEAR.
by region
South
Source: 2018 Readex readership study of three Farm Bureau magazines published by Farm Flavor Media
23,095
Florida Farm & Family reaches 60 counties in Florida.
75% OF FARM BUREAU MAGAZINE READERS HAVE TAKEN
ACTION AS A RESULT OF READING THE PUBLICATION.
Three in five pass their issues along
to at least one other person, greatly
expanding the publication’s reach.
2 / Florida Farm & Family
Editorial
Content Breakdown
25% 30%
FOOD & FARM &
RECIPLES AGRICULTURE
10%
FLORIDA
LIFESTYLE
25%
TRAVEL &
AGRITOURISM
10%
HOME &
GARDEN
2022 Media Kit / 3
Print & Digital
An Integrated Media Program
Seminole pumpkins, part of says Dr. Chris Worden, co-owner pumpkin made from the
Print Magazine
the species Cucurbita moschata, of Worden Farm in Punta Gorda. tropical varieties.
are vibrant tropical pumpkins “I’ve had a really good canopy in These novel avenues for pumpkin
that have grown in Florida for the past, and then a pest comes have driven a recent University of
hundreds of years. Another variety out when you’re near fruit set.” Florida grant, of which Meru is
of the same species, the Calabaza Other challenges arise because of the principal investigator.
pumpkin, is also common to the the timing and demand for particular “The recent SEEDIT grant from
Florida and Caribbean climates pumpkins. Much of the traditional the University of Florida Institute
and is a staple of Latin American pumpkin demand falls in October of Food and Agricultural Sciences
and Caribbean cuisines. through November since these gourds will help us look at the new and
“What makes Calabaza and are associated with Halloween, upcoming markets for Calabaza
Seminole different is their native Thanksgiving and autumn in general. and Seminole pumpkins,” Meru says.
Florida Farm & Family connects members of the Florida Farm
distribution,” says Dr. Geoffrey
Meru, an assistant professor
in Vegetable Breeding,
“They have been adapted to tropical
Genetics and Genomics climates, both the heat and the
at the University of low nutrition in the soil. They are
Florida Tropical
Research & Education
resistant to diseases and pests that
Bureau Federation to the state’s rural lifestyle, farmers, travel,
Center. “They have are prevalent in their environment.”
been adapted to tropical - Dr. Geoff rey Meru, University of Florida
climates, both the heat and
the low nutrition in the soil.
They are resistant to diseases “After our summer cover crops, “Eleven collaborators will be doing
and pests that are prevalent one of the first things that we have biological field research and market
coming back into production will research. We hope to show this as a
attractions, recipes and more. The updated design features
in their environment.”
be hard squash and pumpkins,” stable niche crop for Florida.”
FLORIDA’S OWN TROPICAL More varieties of pumpkin can
Pumpkins
also be grown in Florida, but these Worden says. “We try to hit the The project will identify
two types, in particular, can thrive window of Thanksgiving.” desirable fruit traits for various
where other North American Luckily, pumpkin popularity end-uses across the industry in
pumpkin varieties may struggle. continues to change and grow. collaboration with growers and other
OPPORTUNITIES FOR GROWTH stakeholders. This information will
CLIMATE CHALLENGES
vibrant photography and detailed editorial to showcase
Pumpkins of all kinds are be used to select ideal pumpkin
Large jack-o’-lantern pumpkins
increasing in demand. cultivars that grow well in the
may do better further north,
“In the U.S, we typically see Florida climate while offering
but tropical pumpkins thrive in
$30 to $40 million for Calabaza commercial advantages to farmers.
Florida’s two main climate zones.
THE DEMAND FOR NATIVE VARIETIES “In Florida, the climate is and Seminole pumpkins per year, Worden grows many heirloom
varieties at Worden Farm, and he
OF PUMPKIN IS ON THE RISE tropical and subtropical,” Meru with a lot of the demand in Florida
says. “You have extreme weather picking up because of the increased is glad to participate in trials of
Florida agriculture.
over the summer, which makes migrant population, especially new breeds to see how they work
By Laura Leavitt
it ideal for tropical pumpkins.” due to the Spanish-speaking and in his environment.
With the intense heat of the Caribbean migrants,” Meru says. “It’s always good to make
Florida summer comes a thriving New uses have also increased connections with different
FLORIDA DOESN’T OFTEN EXPERIENCE THE COOL, crisp weather that is business for pumpkin growers. researchers and look at the genetic
PHOTOS: WORDEN FARM
pest ecosystem, including disease
most often associated with ornamental jack-o’-lantern pumpkins – but pumpkins and pest insects. Organic farmers Craft breweries use local pumpkins material they have in seed trials,”
and other hard squashes do grow here. Lately, increased interest in pumpkins has may find this element of pumpkin to create autumnal-flavored beers. Worden says. “It’s nice to see the
prompted a resurgence in research and development of tropical pumpkins that cultivation difficult. There is also a growing market for results in an actual field, outside
are native to Florida. “Pumpkins can be a challenge,” pumpkin seed butter and canned the greenhouse.”
14 FLORIDAGRICULTURE | SEPTEMBER/OCTOBER 2020 FLORIDAGRICULTURE | SEPTEMBER/OCTOBER 2020 15
95% OF TYPICAL 72% 75% OF READERS SUPPORT AN
FARM BUREAU MAGAZINE READ HALF ADVERTISER, VISIT A DESTINATION OR
RECIPIENTS AT LEAST OR MORE OF USE A PRODUCT AS A RESULT OF
SKIM EACH ISSUE. EACH ISSUE READING THE PUBLICATION.
Digital Magazine
The digital version of the print magazine allows the
publication to be easily viewed online. Your advertisement
is included in the digital magazine, which is prominently
displayed on the new Florida Farm & Family website. Live links
throughout the digital magazine drive visitors straight to your
website, delivering instant access to more information.
Website Source: 2018 Readex readership study of three Farm Bureau magazines published by Farm Flavor Media
The new Florida Farm & Family website reaches an audience
of online readers who seek interesting stories about Florida
agriculture and rural life. It also features galleries, videos and
web-exclusive content, which is promoted through branded
social media platforms and digital marketing campaigns.
WEBSITE CONTENT CATEGORIES:
FARM BUREAU MAGAZINE
WEBSITE USERS VISIT • CROPS & LIVESTOCK • PEOPLE & PLACES
AN AVERAGE OF 3.2 PAGES • TRAVEL • HISTORY
PER SESSION. • FOOD & RECIPES • HOME & GARDEN
• FARM LIFE • FARM BUREAU NEWS
4 / Florida Farm & Family
Ad Specs
Print Ad Specs
TWO-PAGE SPREAD FULL-PAGE BACK
BLEED COVER
TWO-PAGE SPREAD FULL PAGE BACK COVER
*Bleed: 15.75”w x 10.75”h *Bleed: 8”w x 10.75”h *Bleed: 8”w x 8.125”h
Trimmed to: 15.5”w x 10.5”h Trimmed to: 7.75”w x 10.5”h Trimmed to: 7.75”w x 8”h
Live area: 7.25”w x 10”h
Live area: 15”w x 10”h Live area: 7.25”w x 7.75”h
(.25” on each side of the gutter) (doesn’t trim on top)
Special size to accommodate
mailing address and indicia.
2/3
1/2 VERTICAL
HORIZONTAL FEATURE JUMP BLEED
1/2 HORIZONTAL FEATURE JUMP 2/3 VERTICAL BLEED
6.75”w x 4.5”h *Bleed: 15.75”w x 5.25”h Bleed: 5.1875”w x 10.75”h
Trimmed to: 15.5”w x 5.125”h (doesn’t trim on top) Trimmed to: 4.9375”w x 10.5”h
Live area: 15”w x 4.875”h (.25” on each side of the gutter) Live area: 4.1875”w x 9.75”h
1/3 VERTICAL
VERTICAL
1/2 1/3
1/6
VERTICAL HORIZONTAL
1/2 VERTICAL 1/3 1/6 1/3 HORIZONTAL
4.4375”w x 6.5”h VERTICAL VERTICAL 4.4375”w x 4.5”h
2.125”w x 2.125”w x
9.5”h 4.5”h
Only a full-page ad guarantees exclusivity on the page.
*Set your document up to the bleed size, keeping all images/text in live area.
2022 Media Kit / 5
Ad Specs
Website Display Ad Specs
4
4
4
Online Display Ad Placement
Sizes and Placement: Adhesive Medium Rectangle (300x250)
Super Leaderboard (970x90) Medium Rectangle (300x250)
Tablet Leaderboard (728x90)
Mobile Leaderboard (320x50) 4 Bottom Adhesive Banner for desktop (970x90),
Three Creatives Required tablet (728x90) and mobile (320x50)
Website Section Sponsorship Digital Magazine
Exclusive branding in one of the following categories: Sponsorship
FARM FOOD (Not pictured)
• Farm Life • Recipes Exclusive branding for all digital
• Animals and Livestock • Made in MS magazines past and present
• Crops and Forestry
TRAVEL
Sizes and Placement:
FLORIDA LIVING • Attractions
• People and Places • Events • Super Leaderboard (970x90)
• Farm Bureau News • Outdoors • Bottom Adhesive Banner (970x90)
• History
• Tablet Leaderboard (728x90)
Sizes and Placement: • Mobile Leaderboard (320x50)
Super Leaderboard for desktop (970x90), Four Creatives Required
tablet (728x90) and mobile (320x50)
Top Medium Rectangle (300x250) For more info: email ads@jnlcom.com
Bottom Medium Rectangle (300x250) or visit the Ad Resource Center at:
Five Creatives Required farmflavormedia.com/ads
6 / Florida Farm & Family
Submission Guidelines
Supplied Files Policy
Farm Flavor Media is not responsible for enhancing Static Online Ads
advertisers’ digital files or resizing to match the ad
Formats: JPEG image, PNG image, static GIF image
space purchased.
or agency script
For aesthetic purposes, any ads submitted without a
300 dpi resolution preferred
defined border [on a white background] will have a
.25” rule added by the publisher to define the Agency script must use https (not http)
permitter. A proof of the ad with the modification will File size should be no larger than 200KB
be sent for reference.
Click-through link must be https (not http). May
If any additional work is necessary or if files deviate include a Google Analytics UTM tag for tracking.
from the size or specifications on this form, the files
will be rejected and must be resubmitted. Please proof 3rd-party click tracking: May include 1x1 counting
your ad carefully before submission. Resubmitted pixel
files will be subject to a $50 processing fee.
Any extra charges incurred by Farm Flavor Media due FTP
to problems with supplied files will be billed to the http://www.jnlcom.com/ftp
advertiser with a detailed explanation of the problem. Username: ads
Password: client
Proofing Policy Upload files and complete the contact information
We do not provide a proof for ads submitted digitally. form. Once files are uploaded, a message indicating a
It is understood that the files are set up as the successful transfer will be posted. Detailed FTP
advertiser intended, were approved prior to instructions are available from your sales rep.
submission and will output as supplied.
Please supply a color proof for content reference. Email
Email to ads@farmflavormedia.com.
SWOP preferred.
Compress your files into a single compressed, self-
**Please note: The quality of materials
extracting file. We can only accept file sizes less than
is the responsibility of the supplier.**
10 MB.
Include business name, magazine name and ad size in
Submitted Print Ads your email message.
Submit as a high-resolution PDF (PDF/X-1a).
Rich Media/Animated Online Ads
Formats: HTML5 or animated GIF
Visit https://www.farmflavormedia.com/html5
for information on how to set up your HTML5 ad. Note
its html file must be named index.html
300 dpi resolution preferred
GIF files: No larger than 200KB
No Flash allowed
Max Length: 15 sec
Max Rotation: 3
Linking URL provided separately. Must be https (not
http). May include a Google Analytics UTM tag
tracking. ** Please note: The accuracy and quality of materials
3rd-party click tracking: May include 1x1 counting is the responsibility of the supplier. Please proofread
your ad before submission.**
pixel or code embedded in HTML5 script
2022 Media Kit / 7
2022 Publishing Calendar
Closing Date
And Advertising
Issue Editorial Highlights* Materials Due In Homes
• Conservation
March/ • Potatoes
• Strawberries 12/17/2021 3/9/2022
April 2022
• Travel: Spring Break for Locals
• Recipes: Blueberries
• Watermelon
• Nurseries
May/
• Agriculture & Honeybees 2/11/2022 5/11/2022
June 2022
• Travel: Jupiter
• Recipes: Dairy
• Mushrooms
• Wineries
July/
• FarmDogs 4/22/2022 7/13/2022
August 2022
• Travel: Captiva
• Recipes: Seasonal TBD
• Farm to School
• Sunbelt Ag Expo
September/
• Boiled Peanuts 6/17/2022 9/7/2022
October 2022
• Travel: Green Cove Springs
• Recipes: Seasonal TBD
• Christmas Trees
• Pottery
November/
• Sugarcane 8/19/2022 11/9/2022
December 2022
• Travel: Fort Pierce
• Recipes: Seasonal TBD
*Editorial content is subject to change.
6550 Carothers Pkwy, Suite 420
Franklin, TN 37067
(615) 771-0080 | Toll-free: (800) 333-8842
Fax: (615) 296-0461
ADVERTISING CONTACT:
BOB MIDLES
bmidles@farmflavormedia.com | (615) 771-5567
8 / Florida Farm & Family
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