MEDIA KIT 2022 2023 - Footwear Plus Magazine
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2022•2023
M E DI A K IT
FO OT W E A R P LU S • WA I N S COT M E D I A • 1 M AY N A R D D R . • PA R K R I D G E , N J 076 5 6 • FO OT W E A R P LU S M AG A Z I N E .CO M
TRUSTED
For more than 30 years,
Footwear Plus has been
the leading and respected
voice in the industry.
AWARD-WINNING
Acknowledged with
more than 100 awards
for design and
editorial excellence.
INSPIRATIONAL
Directional fashion
coverage that breathes
creative energy into
the marketplace.
COMMITTED Footwear Plus is a B2B publication spanning specialty to mass market, sneakers to stilettos, kids to adults.
AUDIENCE
20,000
print and
digital
subscribers
70% specialty
retailers
EDITORIAL SHOWCASE Good reads in every issue featuring cutting-edge photography, styling & graphic design.
MARCH A P R I L / M AY JUNE
Slippers Sustainability Outdoor & Western
Ad Close: 2/18/22 Ad Close: 4/15/22 Ad Close: 5/20/22
Materials Due: 2/23/22 Materials Due: 4/20/22 Materials Due: 5/25/22
* J U LY * AUGUST SEPTEMBER
Work & Athleisure Spring/Summer ’23 Preview Sandals
Ad Close: 6/17/22 Ad Close: 7/15/22 Ad Close: 8/19/22
Materials Due: 6/22/22 Materials Due: 7/20/22 Materials Due: 8/24/22
2022/2023
EDITORIAL
OCTOBER/NOVEMBER
Comfort
DECEMBER
Designer/Dress
CALENDAR
Ad Close: 10/7/22 Ad Close: 11/14/22
Materials Due: 10/12/22 Materials Due: 11/16/22
* Show Package Special:
Advertise in the January and
February or July and August
issues and receive a bonus
ad. Participants also qualify for
an exclusive Brand Showcase
in the January or July issues.
* JANUARY 2023 * FEBRUARY 2023 Contact your account
Boots Fall/Winter ’23 Preview manager for details.
Ad Close: 12/13/22 Ad Close: 1/17/23
Materials Due: 12/15/22 Materials Due: 1/19/23
EXTRAS
M ARC H
THE PLUS AWARDS
Recognizing Excellence
in Design & Retail
The Plus Awards, the industry’s only annual accolades
voted on by colleagues and consumers, has served
as the standard-bearer of design and retail excellence
for 23 years. Spanning the breadth of the market—
from sneakers to stilettos, national chains to specialty
boutiques and every style and retail format in between—
the Plus Awards celebrate and acknowledge the
passion, talent and success of the people behind
standout designs and successful storefronts.
DEC E M BE R
STYLE HALL OF FAME
Commemorates Iconic Shoe Designs
The Footwear Plus Style Hall of Fame
enshrines shoes that stand the test of
time. Inductees possess a coveted mix
of incredible design, terrific timing, a
cult-like following and that elusive dash
of good fortune, turning ordinary shoes
into extraordinary ones. These styles
are celebrated for their greatness—
how they came into being, their rise
to prominence and the factors behind
their legendary staying power.
DIGITAL OFFERINGS
Digital Ads
Promote your brand on
FootwearPlusMagazine.com with various
digital advertising options.
Video Ads
Be the first thing visitors see on the
FootwearPlusMagazine.com homepage.
Place a video ad in our homepage’s Hero Billboard
section.
Home Page Takeover
Leverage the reach of the Footwear Plus
home page by filling it with your branded
messaging, precluding any competitive
advertising and maximizing your brand’s
ability to reach your target audience.
Rectangle
Dedicated Eblasts
Have more to say? Alert retailers of Rectangle
upcoming trade show appearances,
important company news and special Rectangle
promotions. Provide your own content or
ask us to create it for you. BANNER ADS DEDICATED EBLAST
Sponsored Social Media
Feature your branded content on our
social media platforms. We’ll help
you strategically place content on the
channels that best align with your goals.
Digital Issue Sponsorship
Our accessible-anywhere digital flip book Digital Issue
Sponsorship
version of Footwear Plus provides readers
with an exact replica of the print edition
with enhanced features like keyword
search and zoom-in capabilities. Each
digital flip book—pushed to our more
than 11,000 email subscribers with a
“brought to you by” message—is archived
at FootwearPlusMagazine.com, providing Digital Issue
Sponsorship Email
long-lasting brand visibility. Feature
DIGITAL ISSUE SPONSORSHIP
**custom packages are also available**
Don’t forget– the team at Footwear Plus can help with your
content design! Ask your account manager how to get started.
DIGITAL ADVERTISING
1X 3X 6X
HOME PAGE VIDEO AD $3,750 $2,900 $2,625
BILLBOARD (970 X 250) $3,50O $2,730 $2,450
RECTANGLE (300 X 250) $3,000 $2,340 $2,100
File types: JPEG or PNG for static images, or for animated ads GIF.
All prices are for one month per spot. You may buy more than one spot.
Ads may be available for shorter periods.DIGITAL SPECIFICATIONS
Dedicated Eblast Banner Ads
• Provide a subject line for the • Provide. jpeg or .png
campaign. It can be the single most- for static images.
important factor in the success of
your dedicated email campaign. •Provide gif for
animated ads. 500kb
• Provide preview text (1 sentence). max file size.
This will display as a preview in email
clients that support it. Rectangle
300 x 250
• Provide a link where you would like
this image to link to. Billboard
970 x 250
Customized HTML Eblast
Video Ad
• Provide html code in .txt or .html file.
Video dimensions:
• Please be sure - use absolute, full 640 pixels wide x
paths to images and links. 360 pixels high
• All styling should be inline (no css or Format: MP4
styling in header).
Size: File size
• Do not include scripting of any sort. under 5MB
• Table based layouts will provide the
most consistent display for all email
clients and programs. Digital Issue
Sponsorship
• Design for a width of 700 pixels
wide. There is no restriction on height. • 300x600 banner ad
(for Digital Issue
• Images should not exceed 1k in total Landing Page on
size for the entire email. All images Website)
should be built to size and optimized
for web/email delivery. • 600 pixels wide
image or html file
• Image file types can be jpg, gif featured in the email
(animated gif ok), or png. release to our digital
subscriber list
• Animated gifs should have first-
frame fallback for email clients that do
not support animation (ie Outlook).
Image-Based Eblast
• We can create an email blast based
on your image or print ad.
• Supply image as .pdf or .jpg file format.
• Image should be 600 pixels wide
by a max of 900 pixels high, 72 dpi,
RGB color2022 PRINT SPECIFICATIONS
Full Page Half Horizontal Half Vertical
Trim 9” x 10.875” 7.75” x 5” 3.75” x 9.75”
Bleed 9.25” x 11.125”
One Third Vertical Quarter
2.375” x 9.75” 3.75” x 4.75”
Electronic Files Contact Information
Prefer high-resolution, print-ready PDFs. Laurie Guptill
We also can accept mac source files from Adobe Creative Suite: Production Manager
• InDesign 1 Maynard Dr.
• Photoshop Park Ridge, NJ 07656
• Illustrator 508.735.4294
Laurie.Guptill@9Threads.com
Ftp Instructions
Files can also be uploaded to our ftp site at ftp.9Threads.com
Contact your account manager for login detailsPrint Specifications
Printing Process: web offset. Resolution: 300 dpi.
Binding method: saddle-stitched.
Digital Specifications
Digital files created in high resolution print publishing
programs at the proper trim size with bleed allowances.
Regulations
All advertising runs at the discretion of the publisher.
All position stipulations appearing on orders will be
treated as requested. Advertiser and advertising
agency assume liability for all content (including text,
representation and illustrations) of advertisements
printed and also assume the responsibility for any claims
arising therefrom made against the publisher. The
publisher is not bound by any advertisers instructions
that are in conflict with the provisions of the rate card.
Terms For Advertisers
Net 30 days from date of invoice.
Commission
15% agency commission to accredited agencies based
on space, color, bleed and position.
Agency Responsibility
Advertiser is not released from liability in case of
nonpayment by agency.
Short Rates
Should advertiser fail or refuse to use total amount of
space initially contracted for, before the expiration of
contract period, advertiser shall pay for all advertising
actually published at the higher rate applicable to the
frequency earned.
Premium Position Fees:
Cover IV: 25%; Cover II: 15% and Cover III: 10%
FOOTWEAR PLUS • WAINSCOT MEDIA • 1 MAYNARD DR. • PARK RIDGE, NJ 07656 • FOOTWEARPLUSMAGAZINE.COMLaunched by the industry experts at Footwear Plus and the creators and strategists at the brand’s parent company, Wainscot Media, Footwear Plus Studio is a one-stop marketing shop for shoe retailers and brands. The Footwear Plus Studio team brings a combined 90+ years of experience and over 300 creative awards to its custom content and marketing programs. Awards Won We have received hundreds of content and design awards from organizations like The Society of Publication Designers, The Type Directors Club, Print’s Regional Design Annual, How International Design Awards, Communication Arts Design Annual, Communication Art Typography Annual, Graphis and Creative Quarterly. Let us create an award-winning program for you!
OFFERINGS
Research & Strategy Development
Conducting a competitive analysis, examining audience
behavior and setting strategic goals is easier than ever
with Footwear Plus Studio. Before your next campaign,
let us dig through the data and help you define your
priorities.
Creative Services & Content
From creative concepting and brand development to
production work, photography and art direction, our full-
service team will tell your brand story through compelling
content of all kinds.
Web Design & Search Engine Optimization
Web design is arguably the most important aspect
of your online presence. Our designers can create
and optimize something you’ll be proud of, from the
wireframes up.
Custom Magazines & Lookbooks
Communicate directly to your customers by creating your
own media. We specialize in print magazines, look books
and catalogs, as well as interactive digital versions of all
three. Our custom publishing services include editorial
content, creative direction, graphic design, photography,
digital production, printing and distribution.
Email Marketing Campaigns “Footwear Plus knows how
Effectively reach your audience with purposefully crafted
email campaigns. We plan, develop and launch campaigns
to make the creative process truly
based on your unique brand needs and calls-to-action. effortless and super enjoyable.
Virtual Events & Brand Showcases A wonderfully open and
Connect with customers through exceptional online
experiences. Our team can manage event logistics,
collaborative process, our story
develop the run-of-show and support promotions, was told in a relatable, exciting
facilitation and follow-up. Debut your new collection
or host a product showcase as an innovative virtual way that accurately reflects
interactive event that can be attended from anywhere
worldwide.
the values of our company.”
Something else you need help with? —Evert Rotteveel, Marketing Director,
Talk to your account manager about ways Footwear Plus Ecco USA
Studio can help.
All Footwear Plus Studio programs are developed
on a fully custom basis to meet the specific needs of
our clients. Pricing available on request.FootwearPlusMagazine.com FootwearPlusStudio.com
Belinda Pina
Global Sales Director
310.633.3454
Belinda.Pina@WainscotMedia.comYou can also read
