RATE CARD NO. 12 VALID AS OF 4 JANUARY 2021 - Börsen-Zeitung
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VALID AS OF 4 JANUARY 2021 RATE CARD NO. 12
READING WITH PROFIT – ON ALL CHANNELS RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
Anyone dealing with money needs clear facts, precise information and Our digital services include a modern website, a daily e-paper edition
neutral advice. The need for information is constantly growing. But of the newspaper, apps, newsletters, digital dossiers and podcasts.
news are merely the raw material that requires not only further proces-
sing, but also refinement: the sorting into contexts. Benefit from these attractive thematic environments for your targeted
advertising activities. Our readers and users are the decision makers
Since its launch 70 years ago, the Börsen-Zeitung has been providing of the financial markets.
this information as the only “pure“ financial newspaper in Germany.
And of course not only in the print edition, but also in the accustomed
quality on all digital channels.
-2-
CONTENT
04 Our Digital Services/Users 15 E-Paper
05 - 07 Our Digital Services 16 - 17 Newsletter Börsen-Zeitung/
Fonds & Finanzen/Rules & Regulations
08 - 09 boersen-zeitung.de: Forms of Advertising and
Prices 18 Apps
10 - 13 boersen-zeitung.de: High Impact Specials/ 19 Podcasts
Premium/Standard/Videos 20 Digital Dossiers
14 Mobile: High Impact Specials/Premium/ 21 General Publisher Information
Standard/Videos 22 - 23 Technical Specifications
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OUR DIGITAL SERVICES/USERS RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
The typical premium user of boersen-zeitung.de is: If you require further infor-
mation, please contact:
• at the 1st or 2nd management level
• highly educated, decisive, opinion leader Bernd Bernhardt
• especially interested in financial information and investments Telephone: +49 69 2732-189
b.bernhardt@boersen-zeitung.de
Numerous financial institutes, law firms and auditors are connected to
boersen-zeitung.de via intranet solutions. Andrea Wermann
Telephone: +49 69 2732-223
a.wermann@boersen-zeitung.de
Advertising Department
Telephone: +49 69 2732-115
anzeigen@boersen-zeitung.de
-4-
OUR DIGITAL SERVICES
boersen-zeitung.de
is the website of the Börsen-Zeitung, which is primarily aimed at pro-
fessional financial market participants, institutional investors, invest-
ment advisors, but also capital market oriented private investors. In
short: Everyone who builds for investment decisions on independent,
reputable and reliable information.
The portal combines the repeatedly rewarded quality journalism of the
Börsen-Zeitung with diverse information and service offers. Besides
the reporting of the Börsen-Zeitung, the user finds easy accessible
detailed information on companies, shares, ETFs, investment funds
and bonds.
Within the clearly and well-arranged desktop offer of
boersen-zeitung.de, the attractive places for display advertising will
catch the eye even better the future.
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OUR DIGITAL SERVICES RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
In addition to the stationary and the mobile appearance, the
Börsen-Zeitung offers also other attractive digital possibili-
ties for advertising:
E-Paper Newsletter
The E-Paper of the Börsen-Zeitung combines the clarity of a newspa- The newsletters of the Börsen-Zeitung round off the digital offer. We
per page with the advantages of the digital world. inform our subscribers several times a day on the current events on the
Within the E-Paper we also provide visible advertising options. financial markets. Text or banner advertising can be placed within the
newsletters.
Example: E-Paper Advertising Example: Newsletter
-6-
OUR DIGITAL SERVICES
Podcasts and Apps Digital Dossiers
We are further extending our range of topics and offer our subscri- We summarize interesting series from the print edition of the Börsen-
bers and users a range of services geared to specific information Zeitung in digital dossiers. You can sponsor our digital dossiers and
needs with the Personalia app and the podcasts #Volatility und thus document your special expertise for your relevant topics.
#7TageMaerkte. You can accompany these services as a sponsor.
Example:
Podcast #7TageMaerkte
-7-
BOERSEN-ZEITUNG.DE: FORMS OF ADVERTISING AND PRICES RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
With our newly designed website we provide you a variety of very attractive advertising spaces, both for
displaying on desktops and for mobile use. The cost-per-mille prices allow you to plan your campaigns
flexibly. We gladly put together an individual solution according to your specifications regarding budget,
duration and desired formats.
Advertising format Bill
board
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BOERSEN-ZEITUNG.DE: FORMS OF ADVERTISING AND PRICES
Advertising Categories Advertising Material Price (CPM)
High Impact Specials Brand Value Ad, Double Sitebar, Cinema Ad, Mobile 1:1 €89
Premium Billboard, Sitebar, Wallpaper, Fireplace, Mobile 2:1 €59
Standard Medium Rectangle, Wide Rectangle, Halfpage Ad, Superbanner, Skyscraper, Mobile 4:1 €39
Video ads on demand.
All prices are subject to VAT.
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BOERSEN-ZEITUNG.DE: HIGH IMPACT SPECIALS RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
The eye-catching The double sitebar on
combination of the left and right of the
Fireplace and Billboard website remains in the
ad allows for creative user’s view even during
design possibilities for scrolling.
a big appearance both
within the content and
in framing it.
Brand Value Ad 970 x 90px + each 120 x 600px + 970 x 250px Double Sitebar each 300 x 600px
You can use the entire
width of the screen
directly below the navi-
gation with automatic
scaling for oversized
designed freedom and
maximum attention.
Cinema Ad 1366 x 380px
- 10 -BOERSEN-ZEITUNG.DE: PREMIUM
This prominently The advertising materi-
placed format al moves with scrolling
directly below the and ensures a longer
header and above advertising effect
the editorial con- through permanent
tents is directly in visibility.
the field of vision of
the user when the
paged is accessed.
Billboard 970 x 250px Sitebar 300 x 600px
The combination One skyscraper each
of super banner on the right and the left
and skyscraper, as well as a super ban-
located at the top ner make an opulent
of the page above appearance that shows
and to the side of a product in full size
the header, offer and at the same time
maximum attention raises curiosity.
due to exclusive
placement.
Wallpaper 970 x 90px + 120 x 600px Fireplace 970 x 90px + each 120 x 600px
- 11 -BOERSEN-ZEITUNG.DE: STANDARD RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
Medium Rectangle 300 x 250px Wide Rectangle 600 x 180px
Halfpage Ad 300 x 600px
- 12 -BOERSEN-ZEITUNG.DE: STANDARD/VIDEOS
The super banner The standard adverti-
is placed directly sing form to the right
horizontally above of the content allows a
the header and is prominent placement
therefore immedia- at the top of the page.
tely visible when the
page is entered.
Superbanner 970 x 90px Skyscraper 120 x 600px
The video scales to
the maximum width of
the article column and
starts when the user
scrolls 50% of the ad
into the visible area of
the screen. The sound
can be activated by
MouseOver.
Content Video Ad 600 x 338px, aspect ratio: 16:9
- 13 -MOBILE RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
High Impact Specials Premium Standard
Mobile Banner 1:1 Mobile Banner 2:1 Mobile Banner 4:1
Videos
We place your video scala-
ble directly in the premium
content. Simply send us your
spot.
Mobile Content Video Ad
- 14 -E-PAPER
E-Paper
Your advertising material is optimally placed as panoramic page within the editorial part of the „Wir investieren
langfristig.
E-Paper issue. The URLs used in your advertising motifs are directly linked.
Denn Langfristigkeit bringt
die Wahrheit zutage.‟
The E-Paper issues and so your advertising material is for 10 days retroactively available for Guy Wagner managt den europaweit mehrfach ausgezeichneten Fonds
BL Global Flexible seit seiner Auflegung 2005.
www.bli.lu
download.
Format: 655mm wide x 460mm deep
NUR FÜR PROFESSIONELLE INVESTOREN
Placing Price/Month
Maßgeschneidertes Asset Management
Front (after the front page/title page) €9,750 Wir beginnen mit einem leeren Blatt Papier und entwickeln
Investmentkonzepte, die Ihre Anlageziele erfüllen.
>>Erfahren Sie mehr
Middle €7,250 Kapitalverlustrisiko. Der Wert der Anlagen und die Erträge
daraus sind nicht garantiert.
All prices are subject to VAT.
- 15 -NEWSLETTER: BÖRSEN-ZEITUNG RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
Newsletter
Our newsletters are an additional offer for our readers who are
profoundly interested in qualified financial market information
and would like to have it delivered directly to their mailbox.
The newsletters allow subscribers to get a quick overview of the
events on the financial and capital markets several times a day.
Newsletter Advertising
Ads can be placed in our newsletters as text or banners.
This offer can be booked weekly (11 mailings). The following
restrictions/formats are applicable:
Specifications
Text up to 150 characters or 20 words*
Banner 538 x 185px
* In Arial font with font size 24pt (reference value).
Price/Week
€1,350 Example: Newsletter with banner advertising
All prices are subject to VAT.
- 16 -NEWSLETTER: FONDS & FINANZEN/RULES & REGULATIONS
Fonds & Finanzen/Rules & Regulations
These thematic newsletters, published every 14
days, are aimed at special target groups. You
can accompany these newsletters as an annual
sponsor. Prices upon request.
Example: Fonds & Finanzen Example: Rules & Regulations
- 17 -APPS RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
Börsen-Zeitung PERSONALIA
This app gives a daily view onto executive floors, and not only in the
financial sector. You can accompany this app as annual sponsor.
Prices upon request.
Who changes roles? Who
gets promoted? Who
resigns?
With detailed back-
ground information.
Staying up to date
with the changes
and developments
among the decision
makers in the eco-
nomy.
- 18 -PODCASTS
#7TageMaerkte #Volatility
#7TageMaerkte is the weekly podcast of the Börsen-Zeitung. On Fridays, Current stock market developments. Listening with profit. The
we give you an outlook on important dates and exciting developments indispensable news source for modern financial decision-ma-
in the upcoming calendar week that will affect the financial markets. Our kers. In this podcast, Börsen-Zeitung editors Franz Công Bùi
editors explain the background. The podcast is hosted by Christiane Lang and Christiane Lang will talk to QC Partners financial expert
and Franz Công Bùi. Thomas Altmann.
Brand-new every Friday. Available from 7:00 a.m. Bi-weekly publication. Every Wednesday.
You can accompany this podcast as quarterly sponsor. Prices upon Available from 7:00 a.m.
request.
- 19 -DIGITAL DOSSIERS RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
Digital Dossiers
Every year we publish a large number of article series in the print edition of the Börsen-Zeitung. These articles are also
available in the closed area of our website.
Through your sponsorship, we make these series of articles freely available to all users on a specially provided website.
Sponsoring gives you the opportunity to document the special expertise of your company in a suitable and editorially
sophisticated environment.
- 20 -GENERAL PUBLISHER INFORMATION
Publishing House
Börsen-Zeitung Advertising Department
Düsseldorfer Straße 16 Postfach 110932 Telephone: +49 69 2732-115
60329 Frankfurt am Main 60044 Frankfurt am Main Telephone: +49 69 2732-0 Email: anzeigen@boersen-zeitung.de
Bank Accounts
Postbank, Frankfurt am Main, IBAN: DE98 5001 0060 0005 0656 00
Commerzbank AG, Frankfurt am Main, IBAN: DE97 5008 0000 0090 3243 00
Address www.boersen-zeitung.de Printed ads and digital ads are combined into one dis-
Closing date for ads and count agreement.
advertising material 1 week prior to publication
Technical Data See sheet Scale of Discount
Technical Specifications
Gross Turnover Percent
Agency commission 15%
from €10,000 3%
Terms of payment 7 days from date of invoice. A 2-% discount
applies to payments made within 7 days from €25,000 5%
from date of invoice or via direct debiting. from €50,000 10%
General from €75,000 15%
Terms and Conditions You can find our current General
from €100,000 20%
Terms and Conditions under the following
hyperlink:
https://anzeigen.boersen-zeitung.de
- 21 -TECHNICAL SPECIFICATIONS RATE CARD NO. 12 (VALID AS OF 4 JANUARY 2021)
1. Advertisements boersen-zeitung.de Smartphone videos
Mobile Content Video Ad (320 x 160px)
Standard formats (within the content)
Billboard (970 x 250px) 3. File Formats
Medium Rectangle (300 x 250px)
Halfpage Ad (300 x 600px) Image file: GIF, JPEG, PNG
Wide Rectangle (600 x 180px) Maximum file size: 500 KB
HTML-Code: Please deliver Redirect and JavaScript tags in a TXT
Standard formats (outside the content) file.
• Superbanner (970 x 90px)
• Skyscraper (120 x 600px) 4. Placement
• Sitebar (300 x 600px) Weighting cannot be carried out in the case of rotating advertise-
• Double Sitebar (twice 300 x 600px) ments. Ad impressions can only be counted if the advertisement is
• Wallpaper (970 x 90px and 120 x 600px) on our ad-server. The figures determined by us are the basis for our
• Fireplace (970 x 90px and twice 120 x 600px) computation.
• Brand Value Ad
(970 x 90px, twice 120 x 600px and 970 x 250px) 5. Advertisements E-Paper
• Cinema Ad (1366 x 380px)
655mm wide x 460mm deep (please provide the advertising mate-
Special format Video Ad rial as printed PDF)
Content Video Ad (600 x 338px)
6. Advertisements Börsen-Zeitung Newsletter
2. Advertisements Smartphone Banner 538 x 185px or text
Smartphone standards
Mobile banner 1:1 (320 x 320px)
Mobile banner 2:1 (320 x 160px)
Mobile banner 4:1 (320 x 80px)
- 22 -TECHNICAL SPECIFICATIONS
7. Advertisements Fonds & Finanzen Newsletter
(only for sponsors)
Banner 2000 x 617px and 486 x 150px
8. Delivery
In order to position your advertisements on time, we need to receive
them five business days before placement begins. Please send your advertisements in compressed
form (ZIP format) to:
Please include the following information with your data: anzeigen@boersen-zeitung.de
• Client’s name
• Campaign Börsen-Zeitung
• File format Anzeigendisposition
• Advertisement Düsseldorfer Straße 16
• Contact person for queries (Phone, email) D-60329 Frankfurt am Main
Telephone: +49 69 2732-115
Please test all advertisements before delivering them in the most po-
pular versions of the browsers Mozilla Firefox, Google Chrome, Opera,
Safari, Internet Explorer and Microsoft Edge. Please ensure that each file
name is only used once. File names should not include umlauts, special
characters or spaces. The files names of the advertisements should not
be longer than 40 characters and should contain a unique designation.
- 23 -Düsseldorfer Straße 16
60329 Frankfurt am Main
Telephone: +49 69 2732-115
anzeigen@boersen-zeitung.de
www.boersen-zeitung.de
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