MEDIA KIT 2021 - Townnews
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Overview Post and Courier Columbia / Free Times is the largest and most-read weekly publication serving Columbia and surrounding Richland and Lexington counties, reaching a past week audience of 151,788. Through the print edition, website, social media sites and specialty publications, P&C Columbia / Free Times offers the best local information on events, food, music, nightlife, and cultural arts, as well as award-winning coverage of local and state news and politics. We distribute 15,000-20,000 copies each week at more than 600 locations through the Columbia metro area, extending to Chapin, Blythewood, South Congaree and Fort Jackson. Digital is strong, too, with a combined 205,950 unique visitors to postandcourier.com/columbia and free-times.com each month and 289,245 pageviews. We have an audience of 90,000 on social media and email newsletters. P&C Columbia / Free Times readers are all ages, with the largest percentage in the mid-20s to mid-40s. The average P&C Columbia / Free Times reader is 39 years old and college-educated, with a household income just below $70,000 (about 60% higher than the local average). Readership is equally divided between men and women. ■ Average age: 39 44% Age 35-54 Post and Courier ■ 88% are college-educated Age 16% Columbia / 55+ Free Times ■ Average income: $70,000 Age adult audience 18-34 ■ 35% earn over $75,000 Source: CVC Audit Report 40% Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Print Distribution Circulation 15-20,000 copies each week, BLYTHEWOOD adjusted seasonally Distribution Sites more than 600 throughout Northeast CHAPIN the Columbia metro area BALLENTINE Readership CLEMSON ROAD SANDHILL 141,000 readers each week in print and online TWO NOTCH ROAD Penetration IRMO DENTSVILLE Columbia = 43% Columbia LAKE MURRAY ST. ANDREWS Five Points, Shandon, The Vista, Rosewood, Forest Acres, USC, Main Street FORT JACKSON FOREST ACRES MAIN STREET Lexington County = 37% FIVE WEST COLUMBIA THE VISTA POINTS Lexington, West Columbia, Cayce, Irmo, LEXINGTON USC SHANDON St. Andrews, Lake Murray, Ballentine, Lexington Chapin, S. Congaree CAYCE ROSEWOOD Northeast = 20% Two Notch Road, Clemson Road, Blythewood, Sandhill, Fort Jackson, County Dentsville PRINT COVERAGE Source: Circulation Data Q4 2020 Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Audience in Print 48,000 readers ■ Each week, nearly 48,000 adults read a printed copy of P&C Columbia/Free Times. 20-25,000 copies ■ P&C Columbia/Free Times is distributed through more than 600 locations throughout the Columbia metro area. ■ On average, 2.4 adults read each printed copy of P&C Columbia/Free Times. P&C Columbia/Free Times P&C Columbia/Free Times Weekly Circulation Weekly Print Readers Duplication is low with other print publications Carolina Panorama 3% ■ Fewer than half of P&C Columbia / Free Times readers also read The State Lexington 4% in an average week. Chronicle ■ 43% of the total P&C Columbia / The Post 7% Free Times audience reads NO OTHER and Courier print publication. Columbia 14% ■ That’s 20,640 Columbia-area adults Star who are reached ONLY by P&C Columbia / Free Times. Go Columbia 15% The State 44% percentage of Free Times’ adult audience past 7 days Source: Google Analytics 2017, 2019 SSRS Research Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Audience Online postandcourier.com/columbia Average Monthly Pageviews: 90,426 Average Monthly Unique Visitors: 67,503 free-times.com Average Monthly Pageviews: 163,302 Average Monthly Unique Visitors: 99,893 170 149 147 113 117 111 Newspaper websites over-deliver for reaching U.S. Adult Average young and middle-age adults, college grads, white collar, $75,000+ income and households with children. Ages 18-34 Ages 35-54 College Grad White Collar $75k + HHI Kids at Home Newspaper website visitor index Source: Google Analytics 2020 to U.S. adult average 2016 The Nielsen Company Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
E-newsletters Get connected to new customers with our email newsletters The best in local journalism, curated by Post and Courier and Free Times’ team of 13 full-time journalists here in Columbia is now available right in your email inbox. Through our four weekly e-newsletters, more than 25,000 adults in the Midlands receive content around local news, food and dining, business and development, and arts and entertainment. The Post and Courier Columbia / Free Times’ email newsletters deliver: Personal connection • Most intimate way to connect with people • Meeting people where they are wherever they are MONTHLY INVESTMENT • Readers are habit forming users and loyal • $500 / weekly 800x200 ad Targeted, visible messaging • Positions vary • Can alternate newsletters • Targets readers based on their interests monthly Desirable content • Newsletter readers have asked for this content so it is more valued • Your ad message next to this relevant content gives it additional credibility To subscribe to a newsletter, visit postandcourier.com/columbia/newsletter-signup. Weekly Note Daily Headlines Columbia Business Free Times Free Times Weekend from the Editor Automated daily email sharing top & Real Estate Food & Dining Free Times continues to be Sharing the latest headlines headlines from previous day. This P&C Columbia reporters Jessica Food writer David Clarey curates your best source for arts and from local politics, government, includes content from both Post Holdman and Mike Fitts provide this weekly e-newsletter that entertainment, things-to-do, education, and daily life curated and Courier and Free Times writers a wide array of business news, provides you in-depth, delicious and nightlife. Fill your calendars by Post and Courier Columbia in politics, business, real estate and including real estate, growth and and fun news around the Columbia with the best events and shows Managing Editor Andy Shain. growth, food and dining, development updates. region’s food and beverage provided by Free Times Managing things-to-do, and more industries. Editor Jordan Lawrence. DELIVERS: Wednesday DELIVERS: Tuesday & Thursday DELIVERS: Daily DELIVERS: Thursday WEEKLY REACH: 20,000+ WEEKLY REACH: 1,500+ DELIVERS: Wednesday WEEKLY REACH: 20,000+ WEEKLY REACH: 18,000+ WEEKLY REACH: 8,000+ Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Social and Email Audience Facebook Likes 18,875 Twitter Followers ■ Reach 90,000 readers through Post and Courier 35,100 Columbia / Free Times’ social media platforms and targeted email newsletters. Newsletter Subscribers 25,000+ Instagram Followers 10,800 Total Digital and Print Audience weekly postandcourier.com/ columbia and free-times.com 37,000+ unique visitors Through our diverse platform of print, digital and social media, weekly total audience 141,000 Free Times reaches more than 141,000 adults every week. weekly social and email 90,000 weekly print readers 48,000 Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
What news do readers seek from P&C Columbia / Free Times? Events 84% Food & Dining 77% Outdoor Activities 62% Investigative/Watchdog Reporting 58% Beer, Wine & Cocktails 56% Local/State Politics 56% Growth and Development 55% Live Music 54% Columbia City Government 53% Local/State Business News 50% Richland County Government 48% Visual/Performing Arts 47% Nightlife 40% National Politics 38% HOT TOPICS USC News 37% ■ AGE 18-34: Events, Live Music, Arts, Opinion 33% Alcohol, Nightlife, Outdoor Activities Music Reviews 30% Lexington/West of river Gov't 30% ■ AGE 55+: Letters to the Editor, Opinion USC Sports 30% Photo Galleries 28% ■ $100K+ INCOME: Food & Dining, Local Movie Reviews 27% Politics, Watchdog Reporting Letters to the Editor 24% percent of Free Times adult audience Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Events Columbia Food Brunch So Hard and Wine Festival Brunch So Hard celebrates the iconic weekend meal everyone loves. It’s a lively event where attendees can A journey through the best food and sample an array of brunch options from the local food scene, wine in the city, this white-tented listen to live music, craft their own mimosas and Bloody event is a curated affair. Enjoy live Marys, and enjoy outside activities. music, cooking demonstrations and samples of exciting new tastes. Dog Day Afternoon Dog Satellite events on Friday and Saturday Come out with your canines to a Free Times pet expo Day include brewery tours, curated featuring food, drinks, music and vendors. There will also be dinners, market highlights and more. plenty of new friends to choose from as we welcome area Afternoon shelters. Best of Columbia Free Times Drive-In Movie Party Join Free Times for a family-friendly drive-in movie at the The most popular annual Free Times State Fairgrounds. event is a themed party that celebrates the winners of the Best of Columbia poll at the South Carolina State A Free Times Halloween Museum with live music, food, drinks This open bar costume party takes you through a spooky and surprises. bank vault and library upstairs to a three-terrace dance floor with a dj along with a live band in the ballroom. Free Times Tacos, Tequila Music Crawl and Tacky Sweaters Free Times Music Crawl brings the best talent in the city out for a multi- Nothing screams the holidays quite like … tacos! This unique venue concert. party will include all you can eat tacos by the best taco vendors in Columbia. Sip craft margaritas, taste premium tequilas and dance to a live band and dj. Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
2021 Calendar JAN FEB MAR APR MAY JUN 6 3 3 Camps Guide 1 7 Lexington Guide 5 2 BIA Tour of Homes 13 10 Black History 10 St. Pat’s Camps Guide 3 12 9 Best of Columbia Month Best of Columbia Voting 20 Bites & Sights 17 Camps Guide 2 Nominations 19 Summer Guide 17 Beer Issue BIA Home & Garden 16 Best of Columbia 23 Cheers! with 24 Summer Camps 14 Best of Columbia Voting Columbia Cocktails 24 Magazine Show Nominations 20 Columbia Food 23 Power Issue 27 Annual Manual 31 101 Things to Do 21 Bites & Sights in South Carolina and Wine Festival Best of Columbia Best of Columbia Voting Nominations 26 30 Best of Columbia 28 Best of Columbia Voting Nominations JUL AUG SEP OCT NOV DEC 7 4 1 Attorney Guide 6 Bites & Sights 3 1 14 11 8 13 10 Veterans Day Section 8 Twelve Days of Christmas begins 21 18 15 20 17 Holiday Guide Free Times 15 Tacos, Tequila & 28 25 Best of Columbia 22 Cultural Season 27 Tacky Sweaters Results Issue Arts Calendar Drive-in Movie 29 A Free Times 22 Best of Columbia 29 Sticky Note Blitz Halloween 24 party 29 New Year’s Resolutions Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Retail Print Ratecard TOTAL ANNUAL INVESTMENT (all media) SIZE SPECS (WIDTH X HEIGHT) $40,000 + $30,000 - $39,999 $20,000 - $29,999 $10,000 - $19,999 $5,000 - $9,999
Digital Rates Online Display Email Marketing Sponsorship Opportunities 50,000 impressions $10.00 CPM Mailing list: 25,000+ $850/email blast Available for both postandcourier.com/columbia and 75,000 impressions $8.00 CPM free-times.com; 12-month commitment required 75,000+ impressions $7.50 CPM Contests and Quizzes Featured Sponsorships Two-week contest $1,000 Latest News $200 /month Sizes available: 300x250, 320x50, 728x90, 300x100 Delivers across all devices and screen sizes Online, social, email, print Business $150 /month Community News $150 /month Add $2 to your CPM for: Two-week contest $500 Arts $150 /month Online, social, email ■ Video (:15 sec max) or geo-targeting Events $150 /month Add $3 to your CPM for: Video Pre-roll Search $350 /month ■ Mobile-only targeting or ATF targeting Homepage sponsorship position, video player Weather ($650 value) $750 /month page, or right-hand rail video player. Includes fixed placements on: High-Impact Ads ■ Weather widget, 260x40 FIXED e-Newsletter ■ Weather pages, 300x250 ■ Weather section of e-Newsletter, 800x200 300x250 or 728x90 $200 /day Ad size: 800x200 PARALLAX Daily Headlines (weekly reach: 20,000+) Photo Gallery ($575 value) $300 /month Homepage $500 /day Presenting sponsorship $1,500 /month ■ Section sponsor on homepage, 250x50 News $400 /day Weekly ad $500 /month ■ Gallery interstitial, 300x250 PUSHDOWN Columbia Business (weekly reach: 1,500+ ) ■ Gallery page fixed placement, 300x250 Homepage $250 /day Presenting sponsorship $1,500 /month News $250 /3 days Weekly ad $500 /month Letter from the Editor (weekly reach: 20,000+) Sponsored Content Add mobile floorboard $250 Presenting sponsorship $1,200 /month TOTAL ANNUAL Online Online + Online + Pushdowns run throughout section; mobile floorboard Weekly ad $500 /month INVESTMENT only full page half page only serves on homepage or news section front Free Times Weekend (weekly reach: 18,000+) $40,000+ $700 $1,500 $1,200 Takeover Presenting sponsorship $1,200 /month Weekly ad $500 /month $20,000-$39,999 $750 $1,600 $1,250 Homepage or News $750 /day Free Times Food & Dining (weekly reach: 8,000+) $10,000-$19,999 $850 $1,750 $1,300 Includes: 728x90 (2), 300x250 (2), 320x50 (1) Presenting sponsorship $1,200 /month and Pushdown (1) Weekly ad $500 /month
Digital Agency Solutions Search Engine Marketing (SEM) Targeted Reach Videography & Photography Videography starting at $1,500 Required minimum $1,000 Display Network Pre-roll $36 CPM Account set-up $300 ■ one video up to 1 minute Display Network Banner Ads $10 CPM ■ one 15-second clip Billed total will include a 30% service and maintenance fee; minimum 6-month commitment required. ■ Geofencing ■ Search Retargeting Drone Video only starting at $500 ■ Keyword/Contextual ■ Site Retargeting Photography Packages starting at $500 Targeting ■ Addressable Headshots first person $200 Social Media Strategy ■ Event Targeting Geofencing each additional person $50 King $1,500 /month ■ Geotargeting ■ Waze Traffic App Custom projects and quotes available. All projects include Columbus 1,000 /month travel, shooting and editing for one location up to 25 miles. 50% billed at start of project; 50% billed upon completion. Meeting $700 /month Reputation Management Account set-up $300 Ad-only packages starting at $500 and Local Listing Monitoring Website Design Account set-up $100 Meeting $99 /month King $6,000 Columbus $149 /month Columbus $4,500 Custom projects, platforms and quotes available.Ad- King $199 /month Meeting $3,000 only packages billed total will include a 30% service and maintenance fee. Min. 6-month commitment required. 6-month minimum required; Custom design + development quotes available. Monthly only available as an add-on service. website maintenance package required with all new builds. 50% billed at start of project; 50% billed upon completion. YouTube Video Advertising Targeted Email Marketing Website Maintenance Required minimum $500 50,000+ emails $24 CPM King $800 /month Ads on YouTube are targeted by interest, location, 50,000 emails $1,250 Columbus $500 /month demographics, etc. Billed total will include a 30% service and maintenance fee. 25,000 emails $1,000 Meeting $300 /month Add $300 for A/B testing or an expedited/urgent Additional Website Development OTT/CTV request. and Editing $75 /hour Streaming video ads offered to viewers via the Internet. Banner ad retargeting from Custom edits, projects and quotes available. Targeting capabilities include addressable, behavioral email opens $14 CPM and demographic. Minimum monthly investment: 10-30 day campaign depending on engagement and Logo Design $2,500. performance. Starting at $500 plus licensing Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307 ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
You can also read