MEDIA KIT 2021 - SHOWS PRINT DIGITAL - NORTHEAST OHIO - Today's Bride Pros
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NORTHEAST OHIO MEDIA KIT 2021 SHOWS PRINT DIGITAL info@TodaysBride.com 330-670-9545 www.TodaysBride.com
you + us Today’s Bride is a local business – just like those we support – and our mission for over 30 years has been simple: To help engaged couples and wedding professionals find one another.
Effective Suite of Services Just like consumers today shop at stores, online, and in apps, brides use multiple sources to find the perfect vendor! With our consistent and collaborative marketing programs, we continuously keep you in front of an ever-revolving audience. Our services gently yet persuasively influence Northeast Ohio couples to trust our recommendations and the businesses we partner with.
“ The impact that Today's Bride has had over our growing (thankfully!) business this past year is just immeasurable. We absolutely love working with all of you and appreciate your professionalism, support PRINT and kindness. ” – LMAC Photography WEB BLOG DIRECT SOCIAL MARKETING SHOWS MEDIA Defining our Relationship Here’s what you can expect to accomplish when you partner with Today’s Bride and our multi-platform brand: 3 Connection with quality couples 3 Increase in traffic + sales 3 Brand recognition + awareness 3 Network of experienced industry professionals 3 Personal account manager dedicated to supporting your success
Show what you are made of! It’s impossible to replicate the trust, distinction, and visibility a face-to-face connection can bring. We put you in front of 6,000 couples + 12,000 friends + family a year. Cut through the clutter of competition with engaging conversations, showcasing your work live, and booking consultations and sales all in one day. Renewable Resource Only 2% of attendees Network go to a second show - with other wedding providing you with a professionals to foster completely new industry relationships group of prospects that lead to referrals. with each experience.
akron cleveland John S. Knight Center 77 E Mill St. Akron, OH Embassy Suites Rockside-Cleveland 5800 Rockside Woods Blvd N, • Independence, OH January 9, 2022 October 10, 2021 I-X Center One I-X Center Dr. • Cleveland, OH Invest in your success January 22 & 23, 2022 3 Furnished space with everything you need to be successful Table, chairs, name tags, company sign, exhibitor listing, and comprehensive database of registered brides “ Seeing all those vendors in one place, getting pricing, 3 Massive marketing efforts Billboards, social media, direct mail, TV, radio, online etc. – asking questions, and seeing we do the heavy work so you don’t have to samples at the show was so 3 Pre-show planning tools helpful. My favorite part was Ideas on booth design, do’s and don’ts, checklists, and conversation tips watching the fashion show. ” 3D igital and print exposure — Ernestine B. Twinsburg, Ohio A complimentary profile; a listing on our Partner Page in the Today’s Bride magazine; promoting your show special on TodaysBride.com, which will be shared in e-mails and on social media. 3C omplimentary tickets to hand out to prospects and invite them to see you at the show 3P ost-show support Provided with a list of leads and email tips and a local dedicated account rep to help aid your follow-up efforts
increase your online presence TodaysBride.com is an on-trend, hyper-local, trusted resource for NEO couples looking for wedding advice, inspiration, and information in this particular wedding market. We drive over 18,700 visitors each month to our site and the businesses listed there. The site works in unison with our social media, email, and magazine services, ensuring that wherever a couple is looking, they’ll find you. With over 16,000 total Couples can access your social media followers, business information from our posts and business our site, driving them to endorsements lend to your own pages or to reach your credibility as a local out directly to you. expert in your fields. Our emails and social media posts influence our readers to check out 900+ pages of blogs and 600+ local business profiles. In turn, the site then encourages them to enter our contests, read our digital magazine, gain advice from local bride bloggers, and reach out to your business.
The magazine is an immersive, interactive planning tool so a bride always has a reason to read it – whether she just got engaged or is saying “I do” this weekend. print put it in 20,000 copies reach: 34 33 ,000 engaged couples directly receive a copy of the magazine through the mail 00+ wedding retail locations across Northeast Ohio 3 6,000 show attendees 3 your prospects. We’ll keep you stocked with complimentary copies to give as a free gift. 72% of brides utilitize bridal magazines for planning*. Our Northeast Ohio, annual publication increases credibility, brand awareness, and maximizes your ad impact by reaching a full year's worth of engaged couples. Rather than perusing and discarding the way readers do with monthly subscriptions, brides keep our magazine on their coffee table or in their wedding binders to refer back to over the course of a year. They dog-ear pages, add sticky notes, take notes, and share with their friends. This makes your print ad more effective and time-resistant. *Source: TheWeddingReport.com & WeddingInsights
Pulsart Media
putting it together Coming together is a beginning; keeping together is progress; working together is success. – Henry Ford
perfect digital + print: the couple In an age where the world is at your fingertips, we love connecting our couples to you digitally! Even so, bridal magazines continue to be picked up, read, and utilized by thousands of local brides-to- be! We have embraced that our couples use both year-round services to shop for their dream team. All magazine advertisers receive a complimentary profile on TodaysBride.com and the opportunity for Today’s Bride to promote you on our social media. Your ad in our digital magazine links directly to your business's profile.
Our magazine and website aren’t just cohesive – they are complementary! They work best when they work together. Special features are shared in blogs + eblasts to reach our brides instantly. Digital planning tools are handy to reference during client meetings.
growing the Bridal Leads local Help your team proactively reach out Because we’re a small, local business, we can offer a human touch that other wedding brands can’t. We get to know you so that we know how to best market your business to engaged love to couples instead of couples, and we do it through a variety waiting for them of complementary services, like: to find you first. Sharing A Relationship Introductory Your Discounts, Manager Offers you’ll have the opportunity committed to the Our Local Love ads and to promote your specials + success of your business, mini-booths offer new + discounts to the members who helps provide local smaller businesses of our Today’s Bride Club insight, advice, and cost-effective ways to to help you get noticed opportunities for enter the wedding quickly! your business. market. Social Partnership Direct Media Priority Proudly display your Do you have a trunk show? Marketing Today's Bride Partner status Renovations completed? By providing bridal leads’ to affiliate yourself with A new menu item? addresses, we empower Today’s Bride, providing a Let us share your news you to wow prospects sense of credibility and with 1000s of our with personalized mail. adding a competitive followers. edge. Blogs We may reach out to reference your knowledge for a blog or article + will credit and link to your business.
At our roots, we are a mom-and-pop shop. Family owned, family run, and home-grown right here in Akron, we are dedicated to serving our local community. Meet our staff – born and raised in Northeast Ohio – and consider joining our family. Jim Frericks Denise Frericks Jennifer Fyffe Jim@TodaysBride.com Denise@TodaysBride.com Jennifer@TodaysBride.com Co-Founder, Co-Founder, Vice President Chief Marketing Officer Chief Operating Officer from Akron from Akron from Akron Abby Frericks Abigail Prulhiere AbbyF@TodaysBride.com Abigail@TodaysBride.com For 30 years Today’s Bride has Client Services Manager Marketing Assistant valued creating local, lasting, quality from Akron from Tallmadge relationships to help foster growth, connections, and a sense of commu- nity with other businesses – all while connecting you to quality couples so your livelihood will flourish. Kelsey O'Hearne Kelsey@TodaysBride.com We would love to welcome Account Manager you to join us! from Boston
info@TodaysBride.com 330-670-9545 1930 N. Cleveland Massillon Rd. • Akron, Ohio www.TodaysBride.com
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