MEDIA KIT 2021 - SHOWS PRINT DIGITAL - NORTHEAST OHIO - Today's Bride Pros

 
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MEDIA KIT 2021 - SHOWS PRINT DIGITAL - NORTHEAST OHIO - Today's Bride Pros
NORTHEAST OHIO

          MEDIA KIT 2021

                     SHOWS

                      PRINT

                     DIGITAL

                 info@TodaysBride.com
                     330-670-9545
                 www.TodaysBride.com
MEDIA KIT 2021 - SHOWS PRINT DIGITAL - NORTHEAST OHIO - Today's Bride Pros
Front & back cover:
 too much awesomeness
This page: Genevieve Nisly
       Photography,
you + us
   Today’s Bride is a local business –
 just like those we support – and our
  mission for over 30 years has been
  simple: To help engaged couples
   and wedding professionals find
              one another.
Effective Suite of Services
      Just like consumers today shop at stores, online, and in apps, brides use
  multiple sources to find the perfect vendor! With our consistent and collaborative
marketing programs, we continuously keep you in front of an ever-revolving audience.
  Our services gently yet persuasively influence Northeast Ohio couples to trust our
               recommendations and the businesses we partner with.
“ The impact that Today's Bride has had over our
                                             growing (thankfully!) business this past year is just
                                            immeasurable. We absolutely love working with all
                                            of you and appreciate your professionalism, support
 PRINT                                            and kindness.   ” – LMAC Photography

              WEB                        BLOG

 DIRECT                                            SOCIAL
MARKETING                 SHOWS                    MEDIA

   Defining our Relationship
    Here’s what you can expect to accomplish
    when you partner with Today’s Bride and our
    multi-platform brand:

    3 Connection with quality couples
    3 Increase in traffic + sales
    3 Brand recognition + awareness
    3 Network of experienced industry
      professionals
    3 Personal account manager dedicated
      to supporting your success
Show
 what you are made of!
       It’s impossible to replicate the
      trust, distinction, and visibility a
   face-to-face connection can bring.
  We put you in front of 6,000 couples +
     12,000 friends + family a year.

                              Cut through
                               the clutter
                              of competition with
                            engaging conversations,
                           showcasing your work live,
                           and booking consultations
                                and sales all in
                                   one day.             Renewable
                                                         Resource
                                                        Only 2% of attendees
      Network
                                                        go to a second show -
  with other wedding
                                                         providing you with a
 professionals to foster
                                                           completely new
 industry relationships
                                                         group of prospects
 that lead to referrals.
                                                              with each
                                                             experience.
akron cleveland
             John S. Knight Center
                 77 E Mill St. Akron, OH
                                                                    Embassy Suites Rockside-Cleveland
                                                                    5800 Rockside Woods Blvd N, • Independence, OH
                 January 9, 2022                                                October 10, 2021

                                                                                     I-X Center
                                                                           One I-X Center Dr. • Cleveland, OH
Invest in your success                                                       January 22 & 23, 2022
3 Furnished space with everything you need to be
  successful
  Table, chairs, name tags, company sign, exhibitor listing,
  and comprehensive database of registered brides
                                                                             “ Seeing all those vendors in
                                                                               one place, getting pricing,
3 Massive marketing efforts
  Billboards, social media, direct mail, TV, radio, online etc. –            asking questions, and seeing
  we do the heavy work so you don’t have to
                                                                              samples at the show was so
3 Pre-show planning tools                                                   helpful. My favorite part was
  Ideas on booth design, do’s and don’ts, checklists, and
  conversation tips                                                         watching the fashion show.          ”
3D
  igital and print exposure                                                   — Ernestine B. Twinsburg, Ohio
  A complimentary profile; a listing on our Partner Page in
  the Today’s Bride magazine; promoting your show special
  on TodaysBride.com, which will be shared in e-mails and
  on social media.

3C
  omplimentary tickets
  to hand out to prospects and invite them to see you at
  the show

3P
  ost-show support
  Provided with a list of leads and email tips and a local
  dedicated account rep to help aid your follow-up efforts
increase
     your                     online                                   presence
     TodaysBride.com is an on-trend, hyper-local, trusted resource for NEO couples
   looking for wedding advice, inspiration, and information in this particular wedding
  market. We drive over 18,700 visitors each month to our site and the businesses listed
  there. The site works in unison with our social media, email, and magazine services,
               ensuring that wherever a couple is looking, they’ll find you.

 With over 16,000 total                                                  Couples can access your
 social media followers,                                                business information from
 our posts and business                                                  our site, driving them to
 endorsements lend to                                                   your own pages or to reach
your credibility as a local                                                 out directly to you.
  expert in your fields.

                                                              Our emails and social media posts
                                                              influence our readers to check out
                                                              900+ pages of blogs and 600+ local
                                                            business profiles. In turn, the site then
                                                           encourages them to enter our contests,
                                                           read our digital magazine, gain advice
                                                             from local bride bloggers, and reach
                                                                     out to your business.
The magazine is an immersive, interactive
           planning tool so a bride always has a
          reason to read it – whether she just got
         engaged or is saying “I do” this weekend.

print
put it in                                            20,000 copies reach:
                                                     34

                                                     33
                                                         ,000 engaged couples directly receive
                                                        a copy of the magazine through the mail
                                                         00+ wedding retail locations across
                                                        Northeast Ohio
                                                     3 6,000 show attendees
                                                     3 your prospects. We’ll keep you stocked
                                                       with complimentary copies to give
                                                       as a free gift.

   72% of brides utilitize bridal magazines for planning*. Our Northeast Ohio, annual
   publication increases credibility, brand awareness, and maximizes your ad impact
                   by reaching a full year's worth of engaged couples.

 Rather than perusing and discarding the way readers do with monthly subscriptions,
brides keep our magazine on their coffee table or in their wedding binders to refer back
to over the course of a year. They dog-ear pages, add sticky notes, take notes, and share
     with their friends. This makes your print ad more effective and time-resistant.
                                                                      *Source: TheWeddingReport.com & WeddingInsights
Pulsart Media
putting it together
 Coming together is a beginning; keeping together
is progress; working together is success. – Henry Ford
perfect
digital + print:

     the

                     couple
                      In an age where the world is at your fingertips,
                     we love connecting our couples to you digitally!
                   Even so, bridal magazines continue to be picked up,
                    read, and utilized by thousands of local brides-to-
                    be! We have embraced that our couples use both
                    year-round services to shop for their dream team.

                       All magazine advertisers
                       receive a complimentary
                      profile on TodaysBride.com
                        and the opportunity for
                       Today’s Bride to promote
                       you on our social media.

                                                     Your ad in our digital
                                                   magazine links directly to
                                                    your business's profile.
Our magazine and website
aren’t just cohesive – they
   are complementary!
  They work best when
   they work together.

                              Special features are shared
                              in blogs + eblasts to reach
                                 our brides instantly.

Digital planning tools are
   handy to reference
 during client meetings.
growing
         the

                         Bridal Leads
                                     local
                            Help your team
                         proactively reach out
                                                                   Because we’re a small, local business,
                                                                  we can offer a human touch that other
                                                                     wedding brands can’t. We get to
                                                                    know you so that we know how to
                                                                  best market your business to engaged
                                                                                                             love

                         to couples instead of                    couples, and we do it through a variety
                           waiting for them
                                                                     of complementary services, like:
                            to find you first.

                                                                                          Sharing
A Relationship                                   Introductory
                                                                                       Your Discounts,
   Manager                                           Offers
                                                                                      you’ll have the opportunity
   committed to the                          Our Local Love ads and
                                                                                      to promote your specials +
success of your business,                   mini-booths offer new +
                                                                                      discounts to the members
who helps provide local                           smaller businesses
                                                                                       of our Today’s Bride Club
  insight, advice, and                           cost-effective ways to
                                                                                        to help you get noticed
   opportunities for                              enter the wedding
                                                                                                  quickly!
     your business.                                     market.

                         Social                                                                                  Partnership
                                                                        Direct
                      Media Priority                                                                             Proudly display your
                 Do you have a trunk show?
                                                                       Marketing                             Today's Bride Partner status
                  Renovations completed?                          By providing bridal leads’                   to affiliate yourself with
                       A new menu item?                           addresses, we empower                       Today’s Bride, providing a
                      Let us share your news                       you to wow prospects                       sense of credibility and
                         with 1000s of our                        with personalized mail.                       adding a competitive
                             followers.                                                                                 edge.

                                                                                                 Blogs
                                                                                         We may reach out to
                                                                                      reference your knowledge
                                                                                          for a blog or article
                                                                                        + will credit and link to
                                                                                               your business.
At our roots, we are a mom-and-pop shop. Family owned, family run, and
home-grown right here in Akron, we are dedicated to serving our local community.
Meet our staff – born and raised in Northeast Ohio – and consider joining our family.

    Jim Frericks                    Denise Frericks                     Jennifer Fyffe
 Jim@TodaysBride.com              Denise@TodaysBride.com             Jennifer@TodaysBride.com
      Co-Founder,                       Co-Founder,                        Vice President
 Chief Marketing Officer           Chief Operating Officer                   from Akron
       from Akron                        from Akron

  Abby Frericks                   Abigail Prulhiere
AbbyF@TodaysBride.com            Abigail@TodaysBride.com
                                                           For 30 years Today’s Bride has
Client Services Manager             Marketing Assistant valued creating local,
                                                                             lasting, quality
       from Akron                    from Tallmadge      relationships to help
                                                                             foster growth,
                                                       connections, and a sense of commu-
                                                       nity with other businesses – all while
                                                       connecting you to quality couples so
                                                            your livelihood will flourish.

                           Kelsey O'Hearne
                           Kelsey@TodaysBride.com
                                                             We would love to welcome
                               Account Manager                    you to join us!
                                 from Boston
info@TodaysBride.com
               330-670-9545
1930 N. Cleveland Massillon Rd. • Akron, Ohio
           www.TodaysBride.com
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