MEDIA KIT 2022 - SHOWS PRINT DIGITAL - NORTHEAST OHIO - Today's Bride Pros
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NORTHEAST OHIO
MEDIA KIT 2022
SHOWS
PRINT
DIGITAL
info@TodaysBride.com
330-670-9545
www.TodaysBride.com
Front & back cover:
too much awesomeness
This page: Genevieve Nisly
Photography,you + us
Today’s Bride is a local business –
just like those we support – and our
mission for over 30 years has been
simple: To help engaged couples
and wedding professionals find
one another.Effective Suite of Services
Just like consumers today shop at stores, online, and in apps, brides use
multiple sources to find the perfect vendor! With our consistent and collaborative
marketing programs, we continuously keep you in front of an ever-revolving audience.
Our services gently yet persuasively influence Northeast Ohio couples to trust our
recommendations and the businesses we partner with.“ The impact that Today's Bride has had over our
growing (thankfully!) business this past year is just
immeasurable. We absolutely love working with all
of you and appreciate your professionalism, support
PRINT and kindness. ” – LMAC Photography
WEB BLOG
DIRECT SOCIAL
MARKETING SHOWS MEDIA
Defining our Relationship
Here’s what you can expect to accomplish
when you partner with Today’s Bride and our
multi-platform brand:
3 Connection with quality couples
3 Increase in traffic + sales
3 Brand recognition + awareness
3 Network of experienced industry
professionals
3 Personal account manager dedicated
to supporting your successShow
what you are made of!
It’s impossible to replicate the
trust, distinction, and visibility a
face-to-face connection can bring.
We put you in front of 6,000 couples +
12,000 friends + family a year.
Cut through
the clutter
of competition with
engaging conversations,
showcasing your work live,
and booking consultations
and sales all in
one day. Renewable
Resource
Only 2% of attendees
Network
go to a second show -
with other wedding
providing you with a
professionals to foster
completely new
industry relationships
group of prospects
that lead to referrals.
with each
experience.akron cleveland
Summit County Fairgrounds
1050 North Ave. • Tallmadge, OH
Embassy Suites Rockside-Cleveland
5800 Rockside Woods Blvd N, • Independence, OH
April 2 & 3, 2022 October 2, 2022
John S. Knight Center I-X Center
77 E. Mill St. Akron, OH One I-X Center Dr. • Cleveland, OH
March 5, 2023 January 21 & 22, 2023
Summit County Fairgrounds I-X Center
1050 North Ave. • Tallmadge, OH
One I-X Center Dr. • Cleveland, OH
November 19, 2023 June 4, 2023
Invest in your success “ Seeing all those vendors in
3 Furnished space with everything you need to be successful one place, getting pricing,
Table, chairs, name tags, company sign, exhibitor listing, and
comprehensive database of registered brides asking questions, and seeing
3 Massive marketing efforts samples at the show was so
Billboards, social media, direct mail, TV, radio, online etc. – we do the
heavy work so you don’t have to helpful. My favorite part was
3 Pre-show planning tools
Ideas on booth design, do’s and don’ts, checklists, and conversation
watching the fashion show. ”
— Ernestine B. Twinsburg, Ohio
tips
3D
igital and print exposure
A complimentary profile; a listing on our Partner Page in the Today’s
Bride magazine; promoting your show special on TodaysBride.com,
which will be shared in e-mails and on social media.
3C
omplimentary tickets
to hand out to prospects and invite them to see you at the show
3P
ost-show support
Provided with a list of leads and email tips and a local
dedicated account rep to help aid your follow-up effortsincrease
your online presence
TodaysBride.com is an on-trend, hyper-local, trusted resource for NEO couples
looking for wedding advice, inspiration, and information in this particular wedding
market. We drive over 18,700 visitors each month to our site and the businesses listed
there. The site works in unison with our social media, email, and magazine services,
ensuring that wherever a couple is looking, they’ll find you.
With over 20,000 total Couples can access your
social media followers, business information from
our posts and business our site, driving them to
endorsements lend to your own pages or to reach
your credibility as a local out directly to you.
expert in your fields.
Our emails and social media posts
influence our readers to check out
900+ pages of blogs and 600+ local
business profiles. In turn, the site then
encourages them to enter our contests,
read our digital magazine, gain advice
from local bride bloggers, and reach
out to your business.The magazine is an immersive, interactive
planning tool so a bride always has a
reason to read it – whether she just got
engaged or is saying “I do” this weekend.
print
put it in 20,000 copies reach:
34
33
,000 engaged couples directly receive
a copy of the magazine through the mail
00+ wedding retail locations across
Northeast Ohio
3 6,000 show attendees
3 your prospects. We’ll keep you stocked
with complimentary copies to give
as a free gift.
72% of brides utilitize bridal magazines for planning*. Our Northeast Ohio, annual
publication increases credibility, brand awareness, and maximizes your ad impact
by reaching a full year's worth of engaged couples.
Rather than perusing and discarding the way readers do with monthly subscriptions,
brides keep our magazine on their coffee table or in their wedding binders to refer back
to over the course of a year. They dog-ear pages, add sticky notes, take notes, and share
with their friends. This makes your print ad more effective and time-resistant.
*Source: TheWeddingReport.com & WeddingInsightsPulsart Media
putting it together Coming together is a beginning; keeping together is progress; working together is success. – Henry Ford
perfect
digital + print:
the
couple
In an age where the world is at your fingertips,
we love connecting our couples to you digitally!
Even so, bridal magazines continue to be picked up,
read, and utilized by thousands of local brides-to-
be! We have embraced that our couples use both
year-round services to shop for their dream team.
All magazine advertisers
receive a complimentary
profile on TodaysBride.com
and the opportunity for
Today’s Bride to promote
you on our social media.
Your ad in our digital
magazine links directly to
your business's profile.Our magazine and website
aren’t just cohesive – they
are complementary!
They work best when
they work together.
Special features are shared
in blogs + eblasts to reach
our brides instantly.
Digital planning tools are
handy to reference
during client meetings.growing
the
Bridal Leads
local
Help your team
proactively reach out
Because we’re a small, local business,
we can offer a human touch that other
wedding brands can’t. We get to
know you so that we know how to
best market your business to engaged
love
to couples instead of couples, and we do it through a variety
waiting for them
of complementary services, like:
to find you first.
Sharing
A Relationship Introductory
Your Discounts,
Manager Offers
you’ll have the opportunity
committed to the Our Local Love ads and
to promote your specials +
success of your business, mini-booths offer new +
discounts to the members
who helps provide local smaller businesses
of our Today’s Bride Club
insight, advice, and cost-effective ways to
to help you get noticed
opportunities for enter the wedding
quickly!
your business. market.
Social Partnership
Direct
Media Priority Proudly display your
Do you have a trunk show?
Marketing Today's Bride Partner status
Renovations completed? By providing bridal leads’ to affiliate yourself with
A new menu item? addresses, we empower Today’s Bride, providing a
Let us share your news you to wow prospects sense of credibility and
with 1000s of our with personalized mail. adding a competitive
followers. edge.
Blogs
We may reach out to
reference your knowledge
for a blog or article
+ will credit and link to
your business.At our roots, we are a mom-and-pop shop. Family owned, family run, and
home-grown right here in Akron, we are dedicated to serving our local community.
Meet our staff – born and raised in Northeast Ohio – and consider joining our family.
Jim Frericks Denise Frericks Jennifer Fyffe
Jim@TodaysBride.com Denise@TodaysBride.com Jennifer@TodaysBride.com
Co-Founder, Co-Founder, Vice President
Chief Marketing Officer Chief Operating Officer from Akron
from Akron from Akron
Abby Frericks Kelsey O'Hearne
AbbyF@TodaysBride.com Kelsey@TodaysBride.com
For 30 years Today’s Bride has
Client Services Manager Account Manager valued creating local, lasting, quality
from Akron from Boston relationships to help
foster growth,
connections, and a sense of commu-
nity with other businesses – all while
connecting you to quality couples so
your livelihood will flourish.
We would love to welcome
you to join us!info@TodaysBride.com
330-670-9545
1930 N. Cleveland Massillon Rd. • Akron, Ohio
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