Media Kit 2021 Market-Leading Online Media for B2B Markets - Chemistry-Channel chemie.de, chemeurope.com, quimica.es - LUMITOS
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Media Kit 2021 Market-Leading Online Media for B2B Markets Chemistry-Channel chemie.de, chemeurope.com, quimica.es Life-Science-Channel bionity.com Lab-Channel analytica-world.com Food-Channel yumda.de, yumda.com
Content 1 2 3 4 5 6 About LUMITOS® ............... 3 Our media and B2B portals ...7 Our services ...................23 Place online advertisements ...27 Our customers ..........43 Contact ......................45 Vision and mission .....................4 chemie.de ......................................... 9 Company Presentation .......................... 28 About LUMITOS® ..........................5 chemeurope.com ............................ 10 Stand-Alone Mailing .............................. 29 Our B2B industry focus ...............6 quimica.es ....................................... 11 Banner Advertising ................................ 30 bionity.com ..................................... 15 Product Presentation ............................ 31 analytica-world.com ....................... 18 Catalogue Presentation ........................ 33 yumda.de / yumda.com .................. 20 White Papers & Application Notes ......... 33 Newsletter Advertising ......................... 34 Focus Topics ........................................... 35 NEW Webinars ............................................... 37 NEW Virtual events ........................................ 38 NEW Job Ads ................................................... 39 Price list ................................................. 40 LUMITOS® 2
Vision und Mission Our vision People shouldn’t have to waste their time on cumbersome searches and poor quality information. Our mission We make knowledge and information easily accessible. Our communication formats, intuitive tools and attractive, comprehensive content are transforming the way B2B suppliers and users communicate with each other. Dr. Michael Schreiber CEO LUMITOS AG Stefan Knecht Managing Director LUMITOS AG LUMITOS® 4
We lead B2B companies and their staff to success LUMITOS leads B2B companies and their staff to success. Our seven market-leading B2B portals and newsletters keep more than nine million users from around the world updated on the latest developments in their industries, giving them what they need to take the right strategic decisions. Our online portals provide us with facts and figures about what B2B users search for, what interests and what inspires them. We leverage these insights, our knowledge of the industry and our online marketing know-how to create a unique world of expertise. We are equipped like no other to lead B2B companies to success with online marketing. Since 2000, LUMITOS has provided online guidance in the chemical, life science, laboratory, pharmaceutical, analytical and food & beverage B2B markets. Our staff of 25 in Berlin and Nuremberg are passionate about bringing success to science and industry, from medium-sized businesses to global corporations. LUMITOS® 5
Our B2B industry focus Chemistry Life Sciences Laboratory Pharma Analytics Food & Beverage LUMITOS® 6
Our media and B2B portals Chemistry-Channel Life-Science-Channel Lab-Channel Food-Channel chemie.de yumda.de Portals chemeurope.com bionity.com analytica-world.com yumda.com quimica.es Focus Chemistry from Laboratory to Process Life Sciences and Pharma Laboratory and Analysis Technology Food & Beverage 16 million page impressions / year 2.1 million page impressions / year 250,000 page impressions / year 750,000 page impressions / year Key data 8.6 million visitors / year 1.2 million visitors / year 130,000 visitors / year 380,000 users / year 66,000 newsletter subscribers 47,000 newsletter subscribers 15,600 newsletter subscribers 32,000 newsletter subscribers Languages LUMITOS® 8
Our media and B2B portals: chemie.de The portal with the largest reach in D-A-CH The leading portal for the chemical industry and its suppliers in Germany, Austria and Switzerland 8.8 million page impressions 3.9 million visitors (+ 15 % compared to previous year) Language: German 28,000 newsletter subscribers as well as 2,000 jobletter subscribers Target industries: Chemistry and Laboratory LUMITOS® 9
Our media and B2B portals: chemeurope.com The fastest growing portal with international reach The leading worldwide portal for the chemical industry and its suppliers 3.4 million page impressions 2,3 million unique users (+ 150 % compared to previous year) Languages: English and French 25,000 subscribers Target industries: Chemistry and Laboratory LUMITOS® 10
Our media and B2B portals: quimica.es The largest portal for Spanish speaking users The leading Spanish-language portal for the chemical industry and its suppliers 3.8 million page impressions (+ 33% compared to previous year) 2.4 million unique users Language: Spanish 13,000 subscribers Target industries: Chemistry and Laboratory LUMITOS® 11
16 % Universities, Schools User analysis Chemistry-Channel 7 % Laboratories, Contract Laboratories 8 % Trade, Wholesales 8 % Services Sectoral coverage Professional status Size of the enterprises 12 2 %%Other Other 37 % Chemicals, Petro Chemicals, 34 % Employees 28 % > 1000 Employees 19 % 1–19 Employees Synthetics, Bulk Chemicals 4 % Freelancer, self-employed 5 % Postdocs, Postgraduates, Students 4 % Education 15%%Biotechnology, 6 Professors, Teachers Life Sciences 6 % Food, Agriculture 14 % 20–49 Employees 4 8%% Automotive, Electronics Corporate executives, Owners 5 % Environment, Energy 13%%Employees 32 Fine Chemicals, with 9 % Laboratory Equipment Pharmaceuticals directive authority 4 % Engineering 22 % 200–999 Employees 17 % 50–199 Employees Types of enterprises 4 % Other 42 % Industry 4 % Public Sector, Associations 7 % Research Institutes 16 % Universities, Schools 7 % Laboratories, Contract Laboratories 8 % Trade, Wholesales 8 % Services LUMITOS® 12 Sectoral coverage
4 % Switzerland 4 % Switzerland 81 % Germany 81 % Germany 6 % Austria 6 % Austria User analysis Chemistry-Channel Geographic origin of chemie.de visitors Geographic origin of quimica.es visitors Geographic origin of quimica.es visitors 1 % Rest of the world 3 % Rest of the world 35 % Mexiko 32% Rest of the Europe world - Other 35 % Mexiko 4 % Switzerland 10 % Spain 10 % Spain 8 % Austria 84 % Germany 9 % USA 9 % USA 11 % CO 11 % CO 8 % AR 43 % South America 8 % AR 43 % South America 5 % PE 5 % PE 19 % Other 19 % Other Geographic origin of quimica.es visitors CO = Colombia; AR = Argentina; PE = Peru Geographic origin of chemeurope.com visitors Geographic origin of chemeurope.com visitors 12 % Rest of the world 26 % Mexiko 6 % Rest of the world 6 % DE, AT, CH 6 % Rest of the world 6 % DE, AT, CH 17 % USA 8 % Other 6 % UK, IR 8 % Other 6 % UK, IR 33 % Europe 33 % Europe 12 % China 8 % FR, 12 % China 8 % FR, Benelux Benelux 29 % Asia 29 % Asia 13 % Other 13 % Other 10 % Colombia 12 % Spain 4 % Argentina 9 % India 9 % India 4 % Peru 15 % South America - Other 32 % USA, Canada 32 % USA, Canada DE= Germany; AT= Austria; CH = Switzerland; UK = Great Britain; IR = Irleand; FR = France LUMITOS®Geographic origin of chemeurope.com visitors 13
User analysis Chemistry-Channel Task areas 11 % Other 2 % Purchasing 4 % Board of Management 36 % Research and 11 % Further Education Development 68% Consulting 8 % Marketing, PR 2 % Manufacturing, Processing 10 % Sales 10 % Quality Testing and Management Professional status 2 % Other 34 % Employees 4 % Freelancer, self-employed 5 % Postdocs, Postgraduates, Students 15 % Professors, Teachers 8 % Corporate executives, Owners 32 % Employees with directive authority LUMITOS® 14 Size of the enterprises Types of enterprises
Our media and B2B portals: bionity.com The leading worldwide portal for the life science industry and its suppliers 2.1 million page impressions 1.1 million visitors Languages: German, English, French, Spanish 47,000 newsletter subscribers as well as 1,300 jobletter subscribers Target industries: Life Sciences and Pharma LUMITOS® 15
11 % Research Institutes User analysis Life-Science-Channel 9 % Services 21 % 20.000–50.000 € 25 % 5.000–20.000 € 18 % Universities, Schools Sectoral coverage Size of the enterprises 9 % Other 38 % Biotechnology, 33 % > 1.000 Employees 19 % 1–19 Employees Life Sciences 3 % Food, Agriculture 3 % Education 5 % Laboratory Equipment 4 % Chemicals, 15 % 20–49 Employees Fine Chemicals 19 % Pharmaceuticals 9 % 50–199 Employees 15 % Healthcare 24 % 200–999 Employees 4 % Diagnostics, Forensics Types of enterprises 7 % Other 43 % Industry 4 % Trade, Wholesale 4 % Public Sector, Associations 4 % Hospitals, Clinics 11 % Research Institutes 9 % Services 18 % Universities, Schools LUMITOS® 16 Sectoral coverage
User analysis Life-Science-Channel Geographic origin of bionity.com visitors Task areas Task areas 9 % Rest of the world 9 % Other 12 % Board of 9 % Other 12 % Board of Management Management 41% Germany, Austria, 8 % Consulting 8 % Consulting Switzerland 15 % Asia 36 % Research and 36 % Research and Development Development 9 % Further Education 9 % Further Education 6 % Quality Testing and 6 %%Quality 22 Testing and USA, Canada Management Management 3 % Administrative 3 % Administrative 4 % Marketing, PR 4 % Marketing, PR 11 % Sales 11 % Sales 13 % Europe - Other 2 % Manufacturing, 2 % Manufacturing, Processing Processing Jährliches Investitions-/Einkaufsvolumen der Nutzer Professional status Professional status 32 4 % Other 33 % Employees 4 %%Other > 50.000 € 4 %Employees 33 % < 1.000 € 7 % Freelancer, self-employed 7 % Freelancer, self-employed 18 % 1.000–5.000 € 10 % Postdocs, 10 % Postdocs, Postgraduates, Students Postgraduates, Students 10 % Professors, Teachers 10 % Professors, Teachers 12 % Corporate executives, 12% 21 % 20.000–50.000 € Corporate executives, 25 % 5.000–20.000 € Owners Owners 24 % Employees with 24 % Employees with directive authority directive authority LUMITOS® 17 Size of the enterprises
Our media and B2B portals: analytica-world.com The industry portal of analytica, the International Trade Fair for Laboratory Technology, Analysis and Biotechnology 250,000 page impressions 130,000 visitors Languages: German and English 15,600 subscribers Target industries: Laboratory, Analytics and Biotech LUMITOS® 18
15 % Asia Switzerland 85 % Decision maker 42 % Management position User analysis Lab-Channel analytica- world.com 16 % USA, Canada DACH - 47 Europa - 18 USA/Kanada - 21 14 % Europe - Other Asien - 9 Rest - 5 Visitors according to branches of industry Decision makers 8 % Public Sector/Government 15 % Biotechnology, Life Sciences Agencies/Universities/ Research Organisations 5 % Environmental Protection 19 % Key role in decision- 6 % Food/Luxury Food Industry making process 21 % Key role in decision- 5 % Health Care 43 % Management position making process 21 % Chemical Industry 4 % Medicine 3 % Electrical/Electronics 85 % Decision maker 42 % Management position 2 % Automotive 2 % Metal/Plastics Procession 25 % Pharmaceuticals 14 % Other Geographic origin of analytica-world.com visitors Visitors according to branches of industry Aufgabenbereiche der Besucher 8 % Rest of the world 8 % Public Sector/Government 15 % Biotechnology, Life Sciences Agencies/Universities/ Research Organisations 5 % Environmental Protection 46 % Germany, Austria, 15 % Asia Forschung und Entwicklung 50 % Switzerland 6 % Food/Luxury Food Industry Fertigungs- und Qualitätskontrolle 17 % 5 % Health Care Marketing/Vertrieb/Werbung/PR 16 % 21 % Chemical Industry 4 % Medicine Geschäfts-/Unternehmens- 11 % 3 % Electrical/Electronics 16 % USA, Canada 2 % Automotive /Betriebsleitung 7% 2 % Metal/Plastics Procession Fertigung/Produktion 6% 25 % Pharmaceuticals a - 21 Einkauf/Beschaffung 14 % Other 4% 14 % Europe - Other Wartung/Instandhaltung 3% LUMITOS® Produktmanagement 19 Decision makers
Our media and B2B portals: yumda.de / yumda.com The leading worldwide portal for the food & beverage industry and its suppliers 750,000 page impressions 380,000 visitors Languages: German, English and Spanish 32,000 newsletter subscribers as well as 5,500 jobletter subscribers Target industries: Food & Beverage LUMITOS® 20
User analysis Food-Channel Types of enterprises Geographic origin of yumda.de/yumda.com visitors 2 % Others 42 % Industry 7 % others 5 % others 3 % Authorities 5 % Universities, Schools 3 % CH 4 % Asia 15 % World 85 % Europe 4 % AT 6 % USA/CA 8 % Associations 71 % DE 9 % Services 12 % Trade 19 % Crafts and Trades DE= Germany; AT= Austria; CH = Switzerland; CA = Canada Sectoral coverage Geographic origin of yumda.com visitors 3 % others: e.g, vegetables, 14 % meat products and 4 % Others 23 % Europe fruit, fish processing 5 % South America 17 % suppliers: engineering, 5 % China packaging, hygiene, raw materials, logistics 15 % (continuous) bakery 7 % India products, pasta, confectionery 7 % trade, catering 8 % Australia 6 % oils, fats, condiments, seasonings 16 % milk products and 18 % Asia (Far East) processing 14 % Asia (Middle East) 9 % AFG, mineral water manufacturer 16 % North America 13 % alcoholic beverages LUMITOS® 21 Unternehmensgröße
8 % Sales, Marketing and Communications 15 % Business Development / Product management User analysis Food-Channel 8 % Research and Development 9 % Supply Technology 13 % Quality Assurance and Hygiene 10 % Purchase Professional status 3 % Other 31 % Employees 4 % (University-) Teachers / Lecturers 6 % Graduate Students, Students, Apprentices, Pupils 8 % Self Employed, Freelance 20 % Managing Directors, Owners 28 % Executives Task areas 5 % Administration and HR 19 % Manufacturing and Production 6 % IT 7 % Consulting 8 % Sales, Marketing and Communications 15 % Business Development / Product management 8 % Research and Development 9 % Supply Technology 13 % Quality Assurance and Hygiene 10 % Purchase LUMITOS® 22 Professional status
Our services
Your marketing tasks - our services Which challenge Launch a new product Generate sales leads Generate visitors for events Increase brand awareness do you want to master? These types of advertising • Product Presentation • Product Presentation • Banner Advertising • Company Presentation • Banner Advertising • Catalogue Presentation • Stand-Alone Mailing • Banner Advertising match your challenge • Stand-Alone Mailing • White Papers & Application Notes • Newsletter Advertising • Stand-Alone Mailing • Stand-Alone Mailing • Product Presentation More online • Focus Topics NEW • Catalogue Presentation • Webinars NEW • Newlsetter Advertising go.lumitos.com/m214 • Virtual events NEW • Market overview NEW With these services • Online marketing consulting • Online marketing consulting • Online campaigns • Online marketing consulting • Online campaigns • Develop online strategies and • E-Mail marketing • Online strategies and campaigns we support you • Sales lead generation campaigns • Online media planning • E-Mail marketing with your challenge • E-Mail marketing • Sales lead generation • SEA & SEO • SearchEngineMarketing (SEA) & SEO • E-Mail marketing • Online media planning • Online media planning • Content marketing • Analyses & performance monitoring More online • Analyses & performance monitoring • Create website / e-shop go.lumitos.com/m215 • SEA & SEO • Online media planning • Analyses & performance monitoring • Online marketing workshops LUMITOS® 24
Your marketing tasks - our services Which challenge Gain new customers Send marketing e-mails Invitation to a webinar More visitors for my website do you want to master? These types of advertising • Product Presentation • Stand-Alone Mailing • Stand-Alone Mailing • Company Presentation • Catalogue Presentation • Newsletter Advertising match your challenge • White Papers & Application Notes • Stand-Alone Mailing More online • Focus Topics NEW • Trade Fair Preview go.lumitos.com/m214 • Virtual events NEW • Market overview NEW With these services • Online marketing consulting • Online marketing consulting • Develop online campaigns • Develop online campaigns • Develop online strategies and • Develop online strategies • E-Mail marketing • E-Mail marketing we support you campaigns • E-Mail marketing • Online media planning • Create website / e-shop with your challenge • Sales lead generation • Edit e-mail addresses • SEA & SEO • Content marketing • Analyses & performance monitoring • SEA & SEO • Online marketing workshops More online • Online media planning go.lumitos.com/m215 • Analyses & performance monitoring LUMITOS® 25
Your marketing tasks - our services Which challenge Develop a marketing strategy Understand online marketing Create a website or e-shop Find new employees do you want to master? These types of advertising • Job Ads • Banner Advertising match your challenge • Company Presentation More online go.lumitos.com/m214 With these services • Online marketing consulting • Online marketing consulting • Online marketing consulting • Online strategies and campaigns • Online strategies • Online strategies we support you • Analyses & performance monitoring • Analyses & performance monitoring with your challenge • Online marketing workshops and • Online marketing workshops trainings and trainings More online go.lumitos.com/m215 LUMITOS® 26
Place online advertisements
Company Presentation Recommended for • Increase brand awareness • More visitors for my website • Find new employees LUMITOS’s B2B portals are visited by more than 7 million B2B users every year. Many of these search for suppliers and products. A Company Presentation ensures that your com- pany is reliably found. Our experts will tag your Company Presentation with the right key- words and synonyms. It gives potential customers a quick overview of your company. By clicking the link to your website, they can get more comprehensive information. Your benefits • You strengthen your visibility with potential new customers, whose orders you have missed so far • Your company will be found on our portals and on Google as easy as child‘s play • This way you win visitors to your website, more sales leads and new customers • You’ll use less of your budget compared with other forms of advertising, such as Google Ads Performance features • Corporate video, location map, company certifications etc. • We‘ll tag and index your Company Presentation so prospective customers can easily find it • Your most important brands names • Links in the Company Presentation to further information about your company, such 970 EUR as Product Presentations, White Papers and news items More online for 12 months • Call tracking: We’ll record the phone calls generated by the Company Presentation go.lumitos.com/m201 • Performance figures let you experience your success at any time LUMITOS® 28
Stand-Alone Mailing Recommended for • Launch a new product • Increase brand awareness • Generate sales leads • Invitation to a webinar • Gain new customers We at LUMITOS have disseminated over 450 Stand-Alone Mailings (direct e-mails or mail shots) for our customers. That’s why we know how to attract the undivided attention of our more than 150,000 newsletter subscribers. Any week you wish, we’ll send out your Stand-Alone Mailings to our readers containing only your own message. And, to make it even more successful, we can add your list of e-mail addresses to the recipients. This lets you reach many more potential customers fast, directly and without much effort. Your benefits • You’ll generate attention and visibility in the shortest possible time • You’ll generate sales leads with a suitable landing page • Without much effort you can also inform your own prospective and existing customers Performance features • Based on your texts and images, we’ll create an inspiring and effective e-mail in your corporate design • We’ll offer you suggestions on how to increase the impact of your e-mail • We’ll develop a subject line that prompts the recipients to open your e-mail • To optimize how the e-mail is displayed, we’ll test it with the most common clients • For an optimal opening rate, we’ll send your e-mail out at the right time of the day • You’ll receive meaningful performance figures reveal the success of the e-mail 500 EUR More online per 1,000 recipients go.lumitos.com/m211 LUMITOS® 29
Banner Advertising Recommended for • Launch a new product • Find new employees • Increase brand awareness The LUMITOS portals offer you a high-quality B2B advertising environment to successfully increase the visibility of your products and brands. We’ll recommend the banner format that matches your objectives. Geographical and topical targeting direct your banners precisely at your target groups, thus minimizing waste on users that don’t matter to you. We’ll count the clicks on your banner, so your success is transparent. This allows you to see how well your advertising message is received in your target market. Your benefits • Geotargeting and topical targeting minimize wasting budget on users that don’t matter to you • For a fraction of the cost, you can achieve measurably more views than with print ads • There is no flat monthly rate, only actual screen impressions are chargeable Performance features • Placement of your banner with geotargeting and topical targeting • Minimum order size of 40,000 ad impressions • Banner linked to your website or landing page • Performance figures: monthly reports and final report containing ad impressions, clicks and click rates from 3,400 EUR All ad formats and prices go.lumitos.com/m210 LUMITOS® 30
Product Presentation Recommended for • Launch a new product • Increase brand awareness • Generate sales leads • Gain new customers A Product Presentation on the B2B portals of LUMITOS puts your product into the spotlight on a stage where it can enthuse more than 7 million users. You’ll gain new customers in a short time. Put your faith in our 20 years of experience with successful B2B portals. Our online performance figures make the successes you have with your Product Presentation transparent and tangible. Your benefits • You’ll get high quality sales leads • You’ll gain new customers • You’ll achieve impressive results with little effort Performance features • Present your product and highlight 3 top advantages or benefits • Five photos help to convey a positive impression • A video shows your product in action • A product brochure allows potential customers to download comprehensive information • Your product is introduced in three newsletter editions • Performance figures let you experience the success of your presentation • Translation English to German included 1,120 EUR More online for 12 months go.lumitos.com/m202 LUMITOS® 31
Catalogue Presentation Recommended for • Increase brand awareness • Generate sales leads • Gain new customers A Catalogue Presentation on the B2B portals of LUMITOS puts your catalogue into the spotlight on a stage where it is noticed and enthuses potential customers. You’ll gain new customers in a short time. Put your faith in our 20 years of experience with success- ful B2B portals. Our online performance figures make the successes you have with your Catalogue Presentation transparent and tangible. Your benefits • You’ll get high quality sales leads • You’ll gain new customers • You’ll make your product portfolio known with little effort Performance features • Present your catalogue and describe its benefits • Five photos help to convey a positive impression • Potential customers can download your catalogue immediately as a PDF file • Your product is introduced in three newsletter editions • Performance figures let you experience the success of your presentation • Translation English to German included 1,120 EUR More online for 12 months go.lumitos.com/m203 LUMITOS® 32
White Papers & Application Notes Recommended for • Generate sales leads • Gain new customers • Knowledge transfer On the LUMITOS B2B portals with their 9 million users, keenly interested readers search for white papers and application notes that explain techniques and applications like yours. Your expertise will impress potential customers and lead to valuable sales leads. Our transparent online performance figures let you experience how successful your white papers and application notes have been. Your benefits • You’ll get high quality sales leads • You’ll position yourself and your company as an expert in your specialist field • Once written and placed online, your content generates sales leads again and again Performance features • We’ll present your white paper as a PDF for download and thereby generate sales leads • Up to five photos increase the appeal of your white paper • We’ll tag and index your white paper so prospective customers can easily find it • We’ll refer to your white paper in three newsletter editions • Performance figures let you experience your success at any time 970 EUR More online for 12 months go.lumitos.com/m206 LUMITOS® 33
Newsletter Advertising Recommended for • Invitation to a trade fair booth • Invitation to a webinar • Increase brand awareness LUMITOS disseminates more than 600 B2B newsletters every year. This diversity is unique in the industry and gives you maximum flexibility for your newsletter advertising. Every week, there are several opportunities to place your advertising message at short notice. And this without additional effort for you, if a Product or Catalogue Presentation of yours is already online on the LUMITOS portals. Your benefits • Newsletter advertising allows you to stimulate demand for your products and services • You’ll reach up to 150,000 newsletter subscribers and get your message across swiftly • Instantly effective advertising you can order for each week’s newsletter edition Performance features • Instantly effective advertising you can order for each week’s newsletter edition • Performance figures let you experience your success at any time from 50 EUR All ad formats and prices per 1,000 recipients go.lumitos.com/m209 LUMITOS® 34
Focus Topics Recommended for • Launch a new product • Generate sales leads • Make brands better known • Gain new customers We at LUMITOS have run B2B portals for 20 years, so we know what users look for. This NEW is why we offer special focuses on subjects that interest our users particularly. In these Key Topics, we bring together all relevant information in an appealing, clearly structured form. If you participate with your product, service, white paper or catalogue, you’ll reach potential customers who are looking for solutions in this specific field of interest. Your benefits • You’ll receive high-quality sales leads indicating a clear purchasing interest • The reach of the LUMITOS portals and newsletters lets you gain new customers Performance features • Three-month participation in a forum across all the involved channels with your pre- placed products, services, whitepapers, catalogues, application notes or webinars • Advertising in the LUMITOS newsletters with up to 140,000 readers • Continuous visibility for your content and webinars in the selected channel for 12 months • Key performance indicators that let you track your success at any time from 2,370 EUR LUMITOS® 35
Focus Topics 2021 Take part in the following Focus Topics we offer in 2021 with your products, services, catalogues, white papers, application notes and webinars: Chemistry-Channel Life-Science-Channel Lab-Channel Food-Channel Focus Mass Spectrometry with 1.4. - 30.6. market overview of mass spectrometers Focus Liquid Handling with 1.5. - 31.7. market overview of pipetting robots Focus Particle Analysis with 1.6. - 31.8. market overview of particle analyzers Focus Chromatography with 1.9. - 30.11. market overview of HPLC/UHPLC systems Focus Food Analytics with 1.9. - 30.11. market overview of NIR spectrometers Focus Spectroscopy with 1.11. - 31.1. market overview of NIR spectrometers and market overview of UV-VIS spectrometers LUMITOS® 36
Webinars: live, recorded or on-demand Recommended for • Launch new products • Generate sales leads • Make brands better known • Gain new customers Especially in times when trade fairs are cancelled and business travel is restricted, your NEW company can fall short of the important sales leads it needs. Webinars are perfectly suited to communicate your application expertise in a vivid way, allowing you to get prospective customers interested in your solutions and generate sales leads. There are different webinar formats to choose from. If you wish to present live, like in a face-to- face seminar, then select live webinars or semi-live webinars with their questions & answers feature. If you prefer to prepare your presentation in peace and quiet, then recorded webinars with a fixed date or on-demand webinars are your perfect choice. Your benefits • Strong positioning through transfer of knowledge with a high customer benefit • Once created you can re-use your webinar over and over again • Webinar participants from all over the worldwide LUMITOS network • GDPR-compliant sales lead generation Features • Hosting of your webinars • Your webinars are advertised in LUMITOS’s newsletters and portals • • Social media posts on LinkedIn and Twitter Invitation management from 970 EUR • Performance indicators and comprehensive data of registered participants • Webinars remain available on-demand for 12 months LUMITOS® 37
Virtual events: in-house exhibitions, conferences, trade fairs Recommended for • Lead generation • Conferences • Trade fairs By making trade fairs, conferences, business travel and visits impossible, the corona NEW pandemic has proved to have been a catalyst for virtual extensions and hybrid events. LUMITOS took immediate action in 2020 when it pioneered three virtual trade fairs. Our multilingual event platform hosted the world‘s largest virtual laboratory event, analytica virtual, with more than 20,000 visitors. The benefits for your in-house exhibitions or the trade fairs you run • Planning certainty, not only in times of pandemics • A reach that extends to those existing and prospective customers who otherwise would not be able to attend trade fairs • Numerous high-quality new contacts, thanks to a combination of webinars and selected products offering high customer benefits • GDPR-compliant sales leads Features • An interactive, multilingual event platform for product presentations, lectures, down- loads and video chats • Premiere hall for your product launches • Product teasers* in the LUMITOS newsletters with up to 100,000 recipients • Your key performance indicators and GDPR-compliant sales leads updated every day Price on request • Your presentations hosted on selected LUMITOS portals for 12 months*. * optional LUMITOS® 38
Job Ads Recommended for • Find new employees Through five of its B2B portals, LUMITOS offers unique access to more than 7 million pro- fessionals and executives in the chemical, life science, food & beverage, lab equipment, analytics and pharmaceutical industries. Your job ad will not only yield candidates that are actively looking into the position you offer. What sets us apart from other job portals is that your online ad is also seen by professionals who are not actively searching but open- minded about a career move. This expands your pool of potential candidates, generating more applications from applicants who are suitable. Your benefits • You’ll invest your budget wisely: your job ad reaches candidates who are suitable • You’ll fill vacancies faster • You’ll be spared many applications from candidates who are unsuitable Performance features • Your Job Ad will stimulate user interest for 8 weeks • We’ll create the ad in your corporate design • Depending on your target group, your ad will appear in up to 5 portals • Your Job Ad will be contained in up to 3 job bulletin issues • • Reboost: your ad will be refreshed after 4 weeks Performance figures 920 EUR More online for 8 weeks go.lumitos.com/m212 LUMITOS® 39
Price list Company Presentation, see page 28 Product Presentation, see page 31 Company Presentation, per 12 months 970 € Product Presentation, per 12 months 1,120 € Additional product options Additional product options Company Ad in the newsletter, for 6 issues 540 € Product of the Week, for 1 week 880 € Product Highlight, for 4 weeks 640 € Stand-Alone Mailing, see page 29 Product Reference in the newsletter, per issue 350 € Stand-Alone Mailing, per 1,000 recipients 500 € Participation in a Focus Topic, per 3 months 1,400 € Publication in additional channel, per 12 months 650 € Banner Advertising, see page 301) Catalogue Presentation, see page 32 Leaderboard, per 1,000 recipients 85 € Catalogue Presentation, per 12 months 1,120 € Medium Rectangle, per 1,000 recipients 95 € Additional product options Wide Skyscraper, per 1,000 recipients 85 € Catalogue of the Week, for 1 week 880 € Half Page Banner, per 1,000 recipients 120 € Catalogue Highlight, for 4 weeks 640 € Billboard Banner, per 1.000 recipients 120 € Catalogue Reference in the newsletter, per issue 350 € Wallpaper Banner, per 1,000 recipients 175 € Participation in a Focus Topic, per 3 months 1,400 € Publication in additional channel, per 12 months 650 € 1) For Banner Advertising a minimium of 40,000 ad impressions must be ordered. LUMITOS® 40
Price list White Papers & Application Notes, see page 33 Focus Topics, see page 35 White Paper / Application Note, per 12 months 970 € Participation in a Focus Topic, per 3 months 1,400 € Additional product options Additional product options White Paper of the Week, for 1 week 880 € Topic Highlight, per 3 months 640 € White Paper Highlight, for 4 weeks 640 € Job Ad, see page 39 White Paper Reference in the newsletter, per issue 350 € Job Ad, for 8 weeks 920 € Participation in a Focus Topic, per 3 months 1,400 € Additional product options Publication in additional channel, per 12 months 650 € Job of the Week, for 1 week 520 € Job Reboost, for 1 Job Ad 100 € Newsletter Advertising, see page 34 Ad Box, per 1,000 recipients2) 50 € Panorama Ad, per 1,000 recipients2) 100 € Company Ad, 6 Ausgaben 540 € Newsletter Reference, per issue 350 € 2) A minimum of 3 newsletter issues must be ordered. All prices + VAT. This price list is valid from January 1, 2021. Subject to changes in case of errors or necessary technological modifications. The legal venue is Berlin (Germany). German law is applicable. LUMITOS® 41
Our customers
Market leaders put their trust in us We make more than 1,900 customers more successful with online marketing LUMITOS® 43
Contact
Contact LUMITOS Online advertising sales advice: Online recruitment sales advice: Know how for your B2B online marketing: Phone +49 30 965368-450 Phone +49 30 965368-44 Take a look at our blog E-mail sales@lumitos.com E-mail karriere@lumitos.com www.lumitos.com/en/blog LUMITOS® 45
LUMITOS leads you to success with online marketing LUMITOS AG Media Kit 2021 www.lumitos.com As of 01/21
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