MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
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MEDIA KIT 2021 INDUSTR.com – The Industrial Ecosystem
Content to Conversion INDUSTR.com turns your content into business contacts! INDUSTR.com is the relevant industry ecosystem for the german-speaking market with over 3,000 participating industrial suppliers and 800,000 industry decisionmakers as annual users. With more than 25 years of publishing expertise and industry know-how, INDUSTR.com aggregates editorially selected content from the entire manufacturing industry and thus generates reach and relevant attention: Every month, industry decision-makers call up more than 130,000 articles, news reports, videos and whitepapers that support them in their purchasing processes. INDUSTR.com thus generates over 50,000 hours of attention annually for your topics as well. Data Mining INDUSTR.com-WhoVisited© tracks individual user behavior throughout, starting with our newsletter subscribers, and identifies the topic interests of INDUSTR.com users: Who reads what, when and for how long? INDUSTR.com uses proven conversion tools to generate leads for your marketing and sales funnel. As a supplier you can become part of INDUSTR.com and choose one of our INDUSTR.com packages to use this service for your integrated marketing and sales approach. In addition, banners and content marketing modules are available as well as classic reach formats and lead generation modules with whitepapers and webinars. Use the content and reach of INDUSTR.com now to fill your sales funnel with audience & customer journey data.
W E C R E AT E B U S IN E S S F O R IN D U ST R IE S
publish-industry is one of the leading publishers with over 25 years
of experience in providing content for high-tech markets.
Our close-meshed network reaches deep into the industry.
Extensive industry and technology know-how forms the fundament for groundbreaking
media brands with a variety of successful print, online & event channels.
DIGITAL
Content Conversion
INDUSTR.com
Business
The Industrial
contacts
MAGAZINES Ecosystem
EVENTS
– Reach – Machinery & Plant engineering – Plastics Industry
– Brand-Awareness – Industrial Automation – Food & Beverage
– Data Mining – Electronics & Electrical Engineering – Bio- & Environmental Technology
– Leads – Chemistry & Pharma – Energy & Power Engineering
3
D I G I TI ZAT I ON CH A N G E S
B2B PU R C H A S E DE C I S IO N
PROCES S E S P ER M A NEN T LY
57% of the purchasing Suppliers are required to adapt their customer interfaces to this development:
process in B2B business takes
The new „pull logic“ of the Customer Journey
place before decision makers
contact you as a supplier. The impulse comes from the customer side. The customer decides when and where the sales department of
a supplier comes into play. B2B purchasing processes begin with the procurement of information on neutral
platforms - such as those we make available to the industry with INDUSTR.com and our media brands, inde-
Source: Roland Berger
pendent of suppliers.
publish-industry serves the first 57% of the purchase decision processing for high-tech markets!
57%
IN D U S T R . c o m Sa le s
Pu r c h a se d e cisio n p r o ce sse s
4
IN D U S T R . C O M – A U D IE N C E & R E AC H
800,000 executives and decision makers* in the industry:
mechanical & plant engineering, industrial automation, electronics & electrical engineering, chemicals & pharmaceuticals,
plastics industry, food & beverage, bio & environmental technology, energy & power engineering
60,000
Companies
3,000,000
Newsletter recipients p.a.
15,000,000
Google impressions p.a.
800,000
INDUSTR.com user p.a.
RE A DE RS H I P A N A LY S I S TA R G ET MARKETS** READ ER SHIP ANALY SIS FIELD OF FU NC TION**
Electrical engineering, electrics, electronics 25.0% Corporate management, technical management 17.3%
Machine, plant and apparatus construction 21.0% Development, construction, research 32.7%
Planning, project engineering 11.3%
Chemicals, pharmaceuticals, plastics 11.0%
Quality assurance, test laboratory, test 14.2%
Technical Planning & Consulting 10.0%
Production, operation, manufacturing 5.9%
Energy supplier (public utilities + private) 8.5%
Maintenance, service 4.6%
Manufacturing industry 7.5% Product management, sales, distribution 8.8%
Food & luxury food 7.0% Purchasing, procurement, transport, logistics 2.5%
Other 2.7%
Vehicle construction, automotive supplier 5.2%
Communication technology, IT 2.2%
Universities, colleges 2.0%
Other 0.6%
* google analytics: unique users INDUSTR.com content, evaluation period: May 2019 - April 2020
** publisher‘s statement: average values 2020 5
IN D U S T R . C O M PA C K A G ES
INDUSTR.com turns your content into business contacts
As a supplier, you can become part of INDUSTR.com with one of our packages.
ESSENTIAL PROFESSIONAL LEAD CAMPAIGN
Get reach & brand awareness Use additional data mining as Convert your content into
in the industry a basis for your business development leads professionally
essential functions: in addition to ESSENTIAL: in addition to PROFESSIONAL:
Coverage Content Design your individual INDUSTR.com lead campaign in
✓ 800,000 Industry decision-makers from ✓ Content publications INDUSTR.com consultation with our campaigning experts.
60,000 companies per year max. 12 publications/year
✓ 3,000 Industry Suppliers ✓ Content Publications Newsletter Content & Publishing Know-How
✓ 3 million newsletter audience per year max. 12 publications/year The INDUSTR.com editorial team will prepare your content
Brand Awareness ✓ Express mailbox to the INDUSTR.com newsdesk person-specific and thus increases the effectiveness in your
SEO relevant target groups. INDUSTR.com achieves more than
✓ Company logo on INDUSTR.com 15 million search impressions on Google every year.
✓ Company landing page on INDUSTR.com ✓ Editor
✓ Keywords Lead & Conversion Expertise
Content Our campaigning experts plan your individual campaign along the
✓ Backlinks
✓ Content Clipping customer journey of your clients. With experience, a consistent
Analytics
✓ Content Publications on INDUSTR. com orientation towards the sales funnel and systematic lead nurturing,
max. 4 publications/year ✓ Advanced Analytics INDUSTR.com achieves maximum conversion rates for you from
Analytics Data Mining the first touch point to the qualified lead with opt-in.
✓ Success-Monitoring ✓ WhoVisited Tracking Market access
✓ Brand & Content Views ✓ Identified Companies With over 3 million active contacts annually, the Ecosystem –
✓ Identified Users media brands, events & networks – focuses on the entire
Support
Conversion & Leads manufacturing industry:
✓ Support via e-Mail
✓ Set up & maintenance service ✓ Initial Leads ✓ Mechanical & Plant Engineering ✓ Chemistry & Pharma
Support ✓ Industrial Automation ✓ Plastic industry
✓ Electronics & Electrical Engineering ✓ Food & Beverage
✓ Support via phone ✓ Bio- & Environmental Technology ✓ Energy & Power
✓ Content & Analytics Support Engineering
✓ Training: INDUSTR.com Analytics Dashboard
EUR 990 EUR 3,990 on demand
for annual payment, plus VAT for annual payment, plus VAT
6
C A MPA IG N IN G - VA R IA N TS
Reach, attention, interaction & leads for your sales funnel - Data-based campaigning strategies
for the industry, consisting of modules that build on each other depending on the budget.
Thought-Leadership-Campaign Campaigning Mini-Campaign
The most comprehensive form of campaigning Medium volume campaigns Our smallest packages
Goal: Leadership in opinions/topics, Innovation lea- Goal: Awareness, Interaction, Leads Goal: Interaction, Leads
dership in a market segment
Together with our customers, we determine mission, A suitable mission and target persona idea already The mini-campaign variants such as webinars and
goals and KPIs in strategic workshops. Leads are exists on the client side. Strategic workshops are white papers include a predefined promotion
defined in close consultation with our clients and not necessary here. Marketing and lead generation package.
their marketing and sales managers.
Based on the client‘s objectives, we develop a Prerequisite for a successful webinar or Whitepaper
Also, we develop a person-specific campaign along suitable and targeted individual campaign including campaign is sufficient awareness of the providers in
the respective customer journey together with the the content and modules that we agree on with our the targeted market and existing trust of the target
customer. Timeline, topics and modules are perfectly campaigning clients. The campaign is controlled and groups in the expertise of the provider. Hosting,
aligned with the objectives and, if necessary, are played out by publish-industry. control and playout of the campaign is done by
adapted in an agile manner during the course of the publish-industry.
campaign. Control and playout of the campaign
is done by publish-industry.
7
TA B L E O F C O N T E N T S
Awareness modules Interaction modules Lead modules
9 16 18
Newsletter Hot Topic Webinars
incl. Sponsored Post, Super Banner &
Sponsored Post „Survey“ 17 19
Single-E-Mail-Shot Whitepaper
12
Content Marketing Formats INDUSTR.com
13
Banner Formats INDUSTR.com
14
Podcast
15
DIE ROTE COUCH
8
N E WSLETT E R
We offer a total of five different newsletters for your newsletter marketing.
A&Dweek E&Eweek Energy4.0week P&Aweek INDUSTR-Highlights
Automation & Digitalisierung Entwicklung & Elektronik Energie. Technik. Industrie. Prozessdigitalisierung & Automation The reader favorites of the week
Trends & innovations along the entire Trends & Developments in the Innovative techniques and Technological developments from the The best & most read
automation value chain Electronics Industry sustainable strategies for the disciplines of process technology and News of the week in a newsletter
Digitisation of the energy industry process automation
and energy technology
8,100 Subscribers 9,200 Subscribers 7,800 Subscribers 6,500 Subscribers 18,500 Subscribers
Opening rate: 42% Opening rate: 41% Opening rate: 44% Opening rate: 44% Opening rate: 40%
Click-through-rate: 35% Click-through-rate: 35% Click-through-rate: 28% Click-through-rate: 39% Click-through-rate: 33%
Readers: Readers: Readers: Readers: Readers:
Decision makers in machine & Decision makers in Decision-makers in industry, Decision makers in the Decision makers in industry, particularly
plant construction and in production development & electronics municipal utilities and private process industries in the electrical engineering/electronics,
automation energy suppliers plant & mechanical engineering, ICT, au-
tomotive & vehicle construction, metal
production & processing, energy supply,
chemical/pharmaceutical/plastics/
rubber, food & beverages sectors
Dispatch Day: Tuesday Dispatch Day: Monday Dispatch Day: Tuesday Dispatch Day: Monday Dispatch Day: End of the week
Possible advertising formats: Sponsored Post, Sponsored Post „Survey“, Super Banner 9
CONTENT M A R K E T I NG F OR MAT
Sponsored Post
A Sponsored Post will be published as a fully featured, designated short article through
INDUSTR.com and our newsletter. In addition to the article on INDUSTR.com (12-month
presence), a push report will be published in a relevant newsletter.
Each article is carefully reviewed by our content experts to ensure the greatest
possible added value. Messages can thus be tailored to the target groups in the high
value content environment of INDUSTR.com and the media brands A&D, E&E,
Energy 4.0 and P&A.
Full format
1,990.- EUR
YOUR ADVANTAGES
✓ Sponsored Posts leverage the reach and
credibility of our media brand
✓ Our content experts know their readership and know
where the main interests are; this knowledge can be
used to address specific target groups
✓ Native advertising formats such as sponsored
posts tend to be more clickable than classic
display advertising
What makes a quality sponsored post and what can you achieve with it?
A sponsored post can be used as an extended arm of content marketing and can contribute to the achievement of various goals. Lead generation, brand awareness,
brand building - a sponsored post can provide valuable services for all these challenges. However, this requires that the article is read attentively and with pleasure.
Important: The article offers the reader a high degree of utility and added value. This works best with articles that explain complicated or complex issues in a compact
and understandable way.
10CONTENT M A R K E T I NG F OR MAT
Sponsored Post „Survey“
THE MEDIA FORMAT - SPONSORED POST “SURVEY”
We will place your desired online survey as part of an attractive text/image report in one of our weekly Week
Newsletters. You reach the qualified target groups of our media brands A&D, E&E, P&A or Energy 4.0 and benefit
from the attention of the registered recipients.
SERVICE PACKAGE
- 5 questions (multiple choice, 1 open text question possible)
- Professional support in formulating the questions
- Creation of your online survey and the text/image display by our Value Manufacturing
- Placement of the sponsored post “Survey” incl. survey link in the newsletter
- If you wish, you can also use the link to the survey in your communication media
(customer newsletter, customer mailing)
Complete format
- Professional and detailed evaluation of the results (Powerpoint and/or Excel) incl. placement
1,990.- EUR
BENEFITS
✓ Understand customers and/or market better
✓ Identifying the wishes and needs of the target group
✓ Use insights to optimize your product portfolio,
customer interfaces or sales processes
✓ Professional and detailed evaluation
of the results
THEME & SET-UP QUESTIONS WEEK ISSUE CREATION & RELEASE MAILING EVALUATION
We advise you on the content What would you like to know? We recommend the appropriate As soon as you forward your Your survey will be eye-catching in The answers of the readers are
of the preparation of the Ask up to 5 multiple-choice week newsletter for your topic. questions to us, we will create our Week-Newsletter and sent it to automatically evaluated and
survey and take over the questions and take the the survey and send you our registered readers. made available to you digitally as
technical implementation. opportunity to include an a test link. PowerPoint or Excel files.
open-ended text question.
11INDUSTR. COM – C ONT E NT MA R K E T IN G FO R MAT S & D ATA
IMAGE SPONSORING: TEXT PROMOTION: VIDEO PROMOTION:
COVER IMAGE SPONSORING
PRODUCT OF THE MONTH STORYBOARD CORPORATE OR PRODUCTCLIP
DESCRIPTION Cover picture with linked title report on Picture gallery of an interesting Article on a success story/ Presentation of an interesting
homepage of a web magazine product/a successful product line best practice example based on product/a successful product line in
based on supplied product views delivered content the form of a delivered video
and data contribution
SCOPE
IMAGES Start image (for page view) of the
slide image gallery of the header area 3 - 5 supplied Images 1 - 2 supplied Images approx. 3 minutes runtime
and approx. 3-5 supplied images.
CONTENT Item delivered; 5,000-8,000 characters Captions for each image Supplied article; Supplied video clip
approx. 3000 characters
MEDIA PERFORMANCE / DURATION:
DURATION - 1 month feature in head area - 1 month feature on the home page - 1 month feature on the home page - 1 month feature on the home page
- 12 months articles in content - 12 months picture gallery in content - 12 months articles in content area, - 12 months picture gallery in
area and company channel area, media library and company media library and corporate channel content area, media library and
channel company channel
PROMOTION Sponsored Posts in Week Newsletter (inclusive)
OTHERS
EXCLUSIVITY × × × ×
PROMOTION MARKING ✓ ✓ ✓ ✓
AVAILABLE FOR WEB MAGAZIN ✓ ✓ ✓ ✓
AVAILABLE FOR INDUSTR × ✓ ✓ ✓
RESPONSIVE DESIGN ✓ ✓ ✓ ✓
RATES (IN EURO PLUS VAT) 2,600 € 1,880 € 1,460 € 1,880 €
Please send your data two weeks bevor publishing by mail to: sales@publish-industry.net. Please send graphic documents as gif or jpg files in RGB colour mode.
12INDUSTR. COM – B A NNE R F O R MAT S & D ATA
SKYSCRAPER /
FULL BANNER SUPER BANNER MEDIUM RECTANGLE HALFPAGE AD BILLBOARD AD
WIDE SKYSCRAPER
DESCRIPTION The full banner is placed The super banner is placed Skyscrapers are placed The Medium Rectangle is By integrating the large The billboard ad is positioned
in the header area of a in the header area of a prominently and close to placed prominently in the halfpage ad into the right directly under the navigation
web magazine. web magazine. content on the right edge of right content column of column of the content area, of a web magazine and can
the screen. all overview pages. the view is quickly directed extend across the entire
to your advertising message. content width.
FORMAT:
SIZE (IN PIXEL) 468 x 60 728 x 90 120 x 600 / 160 x 600 300 x 250 300 x 600 620 x 160
DATA FORMATS JPEG, GIF, HTML5, FLASH (Not IOS-enabled)
MEDIA PERFORMANCE/DURATION:
DURATION 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month
Head area, Head area,
PLACEMENT rotational rotational rotational rotational
rotational rotational
VISIBILITY (SHARE OF VOICE):
HOME PAGE ✓ ✓ ✓ ✓ ✓ ✓
ARTICLE DETAIL PAGES × × × × × ×
NAVIGATION/BROWSE PAGES ✓ ✓ ✓ ✓ ✓ ✓
SEARCH-/HIT PAGES ✓ ✓ ✓ ✓ ✓ ✓
COMPANY CHANNELS × × × × × ×
DOWNLOAD-OVERLAY × × × × × ×
OTHERS:
EXCLUSIVITY × × × × × ×
PROMOTION MARKING ✓ ✓ ✓ ✓ ✓ ✓
AVAILABLE FOR WEB-
✓ ✓ ✓ ✓ ✓ ✓
MAGAZIN
AVAILABLE FOR INDUSTR ✓ ✓ ✓ ✓ ✓ ✓
RESPONSIVE DESIGN × × × × × ×
RATES (IN EURO PLUS VAT) 930.- 930.- 930.- 930.- 1,450.- 1,450.-
Please send your data one weeks bevor publishing by mail to: sales@publish-industry.net. Please send graphic documents as gif or jpg files in RGB colour mode (in the specified banner size).
Max. Banner file size: 40 KB. The target link must be named for each banner and each text ad.
13YO UR CONT R I BUTI ON A S P O D C A S T - VA LU A B LE & D IV IS IB L E
For a high level of awareness of your topic, your message & your company -
especially among first movers & early adopters in the industry
The compendia provide very personal insights and comments from makers & decision makers in
the respective industries and topics.
We also make these contributions audible: As a result of the INDUSTR.com podcast, the new
industry podcast. Podcasts are consumed particularly attentively, go from the ear directly into the
head and remain strongly in memory.
For authors of a commentary in one of our compendia - YOU - this creates a high level of aware-
ness of your topic, your message, your company - you; especially among first movers and early
adopters within our markets.
Your contribution as a podcast becomes valuable, divisible content - especially for social media & complet format
generates relevant attention through our marketing. 1,930.- EUR
BENEFITS
✓ In Germany there are over 20 million
Podcast listeners, tendency rising
✓ Acoustic storytelling has a strong emotional,
behavioral effect: From the ear to the head,
the content remains in memory
✓ Podcasts are a powerful content tool! Use the
audio boom and reach the right target
group in the content marketing mix!
With publish-industry easily on air - from print to audio!
CONTENT RECORDING & HOSTING & CONTENT PROMOTION &
POSTPRODUCTION STREAMING REACH
Your contribution from one of Sound recording & editing of your Hosting & streaming of your audio You get your audio file for free Online presence on INDUSTR.com
our current compendia contribution by our professional recording as a result of our - valuable, shareable content, (6 months) and newsletter post (1)
(A&D, E&E, Energy 4.0, P&A) speakers and podcast experts INDUSTR.com podcast on especially for social media ensure relevant attention in the
Soundcloud and Spotify industry, especially among early
adopters and first movers as valuable
multipliers
14D IE ROTE COUCH – TE C H N O L O G Y TA L K S O N PR O D U C T S THAT MOVE
publish-industry invites: Present your product highlight in a 90-second video interview
VIDEO PRODUCTION
- Recording of the video interview in the live atmosphere of the respective trade fair directly at your fair booth.
Total duration at your booth approx. 30 minutes - incl. preliminary discussion, interview with recording and photos.
Nothing needs to be prepared at your booth.
- Editing & provision of the finished video interview including all rights of use.
- Optional: English Voice Over (additional costs: EUR 1.010,-).
MEDIA SERVICES
- Social Media: Timely availability of the video interviews on Youtube.
- E-mail Newsletter: Special e-mail distribution to qualified readers of the thematically appropriate magazine:
A&D, E&E, Energy 4.0 and P&A in the immediate aftermath of the fair.
- Print: Product presentation from video interview as message with text and picture in the magazine or as special
supplement „DIE ROTE COUCH“ in the magazine.
- Online: Placement of the video interview on INDUSTR.com for 12 months.
PACKAGE RATE
The videos of DIE ROTE COUCH are published on: 2,240.- EUR
https://www.youtube.com/publishindustry BENEFITS
https://www.INDUSTR.com
✓ finished video incl. all rights of use
✓ Live atmosphere at your fair booth
✓ Cross-media marketing –
Print, Digital & Social Media
Fairs 2021 with DIE ROTE COUCH
Fair Date Print publication Newsletter recipients
Interpack 25.02. - 03.03.2021 P&A April 2021 (PD: 08.04.21) 8,000
Hanover Fair 12. - 16.04.2021 A&D May 2021 (PD: 03.05.21) 22,000
E-World 04. - 06.05.2021 Energy 4.0 September 2021 (PD: 08.09.21) 10,000
SPS 23. - 25.11.2021 P&A February 2022 (PD: 2.22) 22,000
15H OT TOPI C PA RTNE R
INDUSTR.com generates attention, reach and relevant topic interest for its HOT
TOPIC partners with the aim of achieving topic leadership and generating leads
The HOT TOPIC channel
A HOT TOPIC channel brings together editorially selected INDUSTR.com content from a range of different providers
and topics. It is set up especially for a partner company. The HOT TOPIC channel is presented exclusively by the
partner company, branded if desired and supplemented with its topic-relevant content. The partner achieves rele-
vant coverage and attention for his topic.
WhoVisited© TRACKING
INDUSTR.com WhoVisited© consistently tracks individual user behavior and identifies the topics of interest
to INDUSTR.com users: Who reads what, when and for how long? The HOT TOPIC partner gets access to ALL
WhoVisited© information that is generated about all content in the HOT TOPIC channel (not only their own) -
GDPR-compliant as well as cross-content & cross-provider.
CONVERSION 7,190.- EUR
Goal: To gain useful leads for the partner from the identified interested parties! For this we send to all identified Duration: 4 months
prospective customers, a E-Mail-Directmailing with your contents. Important: This should provide the user with
real added value. Especially suitable: Webinars, whitepaper downloads, e-book offers, etc. against registration.
BENEFITS
✓ Awareness & Reach
✓ Achieve topic leadership
✓ Conversion & Leads
It‘s that simple:
THEME CONTENT ANALYTICS DIRECTMAILING LEADS
We will turn your topic into a We supplement your HOT With your INDUSTR.com Analytics With your e-mail direct mailing to By registering for your
HOT TOPIC channel on INDUSTR. TOPIC channel with the relevant, Dashboard you have access to ALL ALL interested parties identified via whitepaper, e-book, webinar, etc.,
com and fill it with relevant thematically appropriate content identified companies and users per content the HOT TOPIC channel, you can send your identified topic interested
content - across all providers that you provide us with (articles, of the HOT TOPIC channel and receive further content such as whitepapers, parties convert into leads that can
news, whitepapers, videos etc.) detailed analysis data (per content: number e-book, webinars, etc. against be used by you.
of page views, average time on content, registration.
total duration, etc.)
16SINGLE-E-M A I L -S H OT
Your direct contact to our readers
CONCEPT
- The Single-E-Mail-Shot is a personalized e-mail direct mailing to qualified readers of a publish-industry media brand.
- The dispatch takes place as „editorial recommendation“. The recipients trust the well-known media brand as the sender of the single e-mail shot.
- The optical design of the mailing is based on the look and feel of the respective media brand and ensures recognition by the recipient.
- The text of the Single E-Mail Shot shall not focus too much on advertising in order to maintain credibility among readers.
However, text formulation is the responsibility of the customer.
Av. Opening Rate: 49%; Av. Click Rate: 30%
TECHNICAL DETAILS
- Text in Word format with suitable formatting (paragraph formatting, text formatting); max. length: 1650 characters incl. blanks
- Headline, max. length: 120 characters incl. blanks
- E-mail subject line, max. length: 80 characters incl. blanks Circulation:
- 1 image 72 dpi in jpg format (width 1240 pixels). Please do not only use your company logo here, as the image shall act as an Minimum 5,000 recipients
“eye catcher” to draw the readers’ attention. The logo can be positioned in the image. The final image size in the mailing may vary and will be
optimized according to the text layout. 1.20 EUR/recipient
- 5 links max. with indication of target link (hosting managed by customer!); PDF attachments NOT possible.
- Specimen e-mail addresses for the mailing BENEFITS
Please send all data at least two weeks before sending to sales@publish-industry.net ✓ direct, personal contact with the target
group combined with reader confidence in
the media brand
✓ outstanding resonances
It‘s that simple:
DATE DETERMINATION CREATION RELEASE MAILING EVALUATION
We recommend the appropriate At the latest 2 weeks before As soon as you forward your The single e-mail shot is Two weeks after dispatch
time slot for your topic. mailing date we need your text data to us, we will create the sent to a target group of our you will be provided with the
and a suitable picture. mailing and send you a test link. registered readers. evaluation of the mailing.
17W E BI NARS
Generate and develop leads - our target groups, your participants, qualified leads for your company
Webinars are suitable for bringing your products closer to a qualified professional audience. They impart specific know-how, underline the professional competence of your company and create platforms for inter-
active exchange with the target group. Webinars provide you with immediately measurable benefits in the form of qualified leads!
Product scope
- Live webinar with professional moderation by publish-industry editors
- Transmission of max. 80 leads, suitable for direct CRM import
- Download presentation and whitepaper during the webinar
- 8-week online presence of the webcast on INDUSTR.com with unlimited number of downloads
- 6-week promotion to win participants
- Webcast including all rights
Promotion
- 1 e-mail invitation to 5,000 relevant and qualified users of the respective target group Mini Campaign
- 2 Sponsored Post (text/picture message) in our week newsletters WEBINAR
8,150.- EUR
Services
BENEFITS
- Creation of a webinar landing page on INDUSTR.com incl. registration page
- Participant management with e-mail invitations, confirmation and reminders ✓ up to 80 Leads
- Professional moderation and briefing of your speaker ✓ Content and sales-optimized consulting
- Integration of 3 flash surveys during the webinar for the conception of your webinar
- Detailed evaluations ✓ Cost advantages compared to
classical events
✓ Access to potential customers
Lead generation made easy:
You set the topic, we take care of your successful webinar!
THEME & SET-UP PROMOTION TECHNICAL CHECK LIVE WEBINAR COMMUNICATION LEADS & EVALUATION
We advise you on the content 4-6 weeks before the appointment Don’t be afraid. We go Let’s go together with your We send the webinar recording You will receive up to 80 leads and
of the webinar preparation and we market your webinar to our through the process with speaker! Our moderator from to the participants. webinar reporting for your sales
take over the technical imple- readers and address qualified your speaker online in the editorial department wel- process.
mentation. decision-makers in the industrial peace. comes your participants, con-
markets of automation, electrical ducts your survey and controls
engineering, electronics, energy the question chat.
and process technology.
18W HI TEPAPE R
Generate verified data from prospects as a basis for customer acquisition
BASIC FULL
1 Month Feature on Homepage INDUSTR.com 1 Month Feature on Homepage INDUSTR.com
12 months presence on INDUSTR.com 12 months presence on INDUSTR.com
2 Sponsored Posts in week Newsletter 2 Sponsored Posts in week Newsletter
max. 25 Leads Basic max. 25 Leads Full
additional Leads: 30,– per Lead additional Leads: 50,– per Lead
lead size lead size
✓ first name, name ✓ first name, name
✓ e-mail & permission ✓ e-mail & permission Mini Campaign
✓ company ✓ company WHITEPAPER
✓ adress information
✓ telefon & permission BENEFITS
✓ branche
✓ company size ✓ up to 25 leads
✓ jobtitel ✓ high credibility
✓ Award as an expert who deals with the
1.970,– 2.590,– current problems in the industry
✓ Highly qualified target group
Rates in EUR plus VAT
✓ Near-term lead report
(3 days after the newsletter is sent out)
19AD VERTI SING FOR M AT S, R AT E S & D ATA
INDUSTR.COM PACKAGES (ANNUAL PAYMENT) RATE EXHIBITION VIDEO RATE
Essential 990.– DIE ROTE COUCH (video + promotional package) 2,240.–
Professional 3,990.– DIE ROTE COUCH voice over setting 1,010.–
Lead Campaign On request
INDUSTR.COM HIGHLIGHTS & WEEK NEWSLETTER RATE
CONTENT MARKETING ON INDUSTR.com RATE
Sponsored Post
1,010.–
Cover image sponsoring Text Image Promotion
Cover picture on the homepage of the A&D-Web-Magazine, incl, promotion of 2,600.–
the sponsoring in 3 newsletters, 1 month presence in the head area Sponsored Post „Survey“ 1,990.–
Image sponsoring: Product of the month Super Banner 1,010.–
Image gallery with 3-5 images, incl, promotion in 3 newsletters, 1,880.–
1 month feature on the homepage Surcharge - for placement (1st or 2nd place) plus 110.–
Text promotion: Storyboard Surcharge - for trade fair month plus 200.–
Article about success story/best-practice incl, promotion in 3 1,460.–
newsletters, 1 month feature on the homepage
INTERACTION & CONVERSION RATE
Video promotion: Corporate or Product clip
Publication & marketing of your video incl, promotion in 3 1,880.– Hot Topic
newsletters, 1 month feature on the homepage Editorially selected topics on INDUSTR.com including 7,190.–
WhoVisited© tracking & conversion mailing
Podcast 1,930.–
Single-E-Mail-Shot (Min. 5,000 Recipients) 1,20/Recipients
BANNER FORMATS INDUSTR.COM RATE
Full Banner / Super Banner / Skyscraper / Wide Skyscraper /
LEAD GENERATION RATE
930.–
Medium Rectangle Whitepaper Basic/Full 1,970.–/2,590.–
Halfpage Ad / Billboard Ad 1,450.– Webinar 8,150.–
D ATA F O R NEWSLETTER D ATA F O R C O N T E N T M A R K E T I N G F O R M AT S O N I N D U S T R . c o m
For newsletter a hyperlink can be placed in the banner or text ad. Please send your data two weeks before publication by e-mail to: sales@publish-industry.net. Please send graphic documents
as gif or jpg files in RGB colour mode.
• Graphic banner documents in the newsletter:
• Please e-mail your banner materials as gif or jpg format in RGB colors with 1024 x 127 pixel
D ATA F O R B A N N E R F O R M AT S O N I N D U S T R . c o m
to sales@publish-industry.net
Please send your data one week before publication by e-mail to: sales@publish-industry.net. Please send graphic documents
• Only static banners
as gif or jpg files in RGB colour mode (in the specified banner size). Max. Banner file size: 40 KB. The target link must be
• Maximum banner file size: 40 KB
named for each banner and each text ad.
• For Sponsored Post please provide:
• Text with approx. 500 characters incl. spaces
• Headline approx. 40 characters
• Overline 30 characters
• Teaser max. 160 characters
• Picture landscape fomat with 180 dpi resolution
• Key words
• Please provide target URL together with the banner or text ad.
20YOUR SOLUTION SALES CONTACT
Saskia Albert Beatrice Decker Carolin Dittrich Caroline Häfner Mirjam Holzer
ZIP-Code: ZIP-Code: ZIP-Code: ZIP-Code: ZIP-Code:
7s, 87-89, CH, US, CA 80-84, 92, 93, 95, 96, 98 4s, 5s, 66, 67 60-65, 68, 69, 85, 86, 90, 91, 96, 97, NL, GB 2s, 3s, 49
phone +49.151.582119-18 phone +49.151.582119-13 phone +49.151.582118-99 phone +49.151.582119-14 phone +49.151.582119-17
s.albert@publish-industry.net b.decker@publish-industry.net c.dittrich@publish-industry.net c.haefner@publish-industry.net m.holzer@publish-industry.net
Andy Korn Florian Arnold Isabell Diedenhofen Ilka Gärtner
ZIP-Code: Inside Sales Inside Sales Inside Sales
0‘s, 1s, 38, 39, 98, AT +
phone 49.151.582119-24 phone +49.151.582119-38 phone +49.151.582119-21
phone +49.151.582119-33 sales@publish-industry.net sales@publish-industry.net sales@publish-industry.net
a.korn@publish-industry.net
publish-industry Verlag GmbH · Machtlfinger Straße 7 · 81379 Munich, Germany · www.publish-industry.net · Tel. +49.151.582119-00 · info@publish-industry.netYou can also read
