SMALL BUSINESS CENTER - Cape Fear Community College
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SMALL
BUSINESS
CENTER
The Small Business Center is a provider of education,
high-quality/low-cost training, and referrals developed
to increase the success rate and number of viable small
businesses in Pender and New Hanover counties.
The following FREE services are provided:
• Seminars: Targeted to prospective and existing small
business owners
• Counseling: Confdential one-on-one business and
technology counseling
• Resource Center: Access to the Resource Center is
available by appointment and includes internet
access, business planning, accounting software,
marketing/website videos, and business books
Register online at cfcc.edu/sbc or call us
at 910.362.7216
Key Takeaways for the Small Business
AUGUST 2021 Owner:
SEPTEMBER 2021
• What is content marketing and
what makes it diferent from other WEBINAR: MARKETING AND
marketing?
PROMOTIONS FOR YOUR
ARTS BUSINESS
• Why do you need a documented
You have a website, online presence,
content strategy and someone
and social media platforms. Are they
who oversees it?
working together to promote your
• When should marketers use business or are they working against
various social media to distribute each other? How are they connected?
content? Learn how online promotions, websites,
WEBINAR SERIES: MARKETING • How do you create valuable social media, and online campaigns
YOUR BUSINESS ONLINE content that can change hearts, work together to increase brand
PART 2: CONTENT MARKETING minds, and actions? awareness.
Register for each part separately Online | 2 hours | Free
• Who are some of the most
Content marketing is a marketing efective and least efective 9/3/21 F 10a-12p
technique of creating and distributing content marketers?
relevant and valuable content to attract, WEBINAR SERIES:
Online | 1.5 hours | Free MARKETING YOUR BUSINESS
acquire, and engage a clearly defned
8/31/21 T 6-7p ONLINE
and understood target audience –
with the objective of driving proftable PART 3: ONLINE CUSTOMER
customer action. Remove relevant and ACQUISITION
valuable and that’s the informational Register for each part separately
garbage you get from companies trying
Business owners pursuing online
to sell you “stuf.”
customer acquisition strategies try
to get online prospects to complete
a desired action relevant to their
business. This “desired action” might
look like an online purchase, online
Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback 39
SMALL BUSINESS CENTER
withholding returns, and directions for WEBINAR SERIES: MARKETING
fling and paying online. YOUR BUSINESS ONLINE
Online | 1.5 hours | Free
PART 4: SEARCH ENGINE
MARKETING
9/8/21 W 11a-12:30p
Register for each part separately
DISNEY LIVE!!! IF DISNEY Search Engine Marketing is the lowest
RAN YOUR BUSINESS cost of marketing and provides the
highest results for gaining new visitors
Repeat business and customers
and building your business. Business
is the lifeblood of every business.
owners will learn practical techniques
Outstanding customer service is the
for growing search engine rankings and
key. This seminar highlights important
managing a paid search ad campaign.
customer service practices that
In addition, learn how these same
investigation that leads to an ofine business owners can take back to
techniques can help you build a better
purchase, completion of a lead form, or implement in their own business. Learn
website that increases sales, leads
even an email newsletter registration the secrets to create a Disney-like
and your business - and then how to
-- any conversion or micro-conversion experience, and success culture in your
measure your success in these eforts!
that gets a customer more deeply business.
engaged with a marketer’s product or Key Takeaways for the Small Business
John Formica, an “Ex-Disney Guy”,
service. Owner:
and leading authority in the Hospitality
Key Takeaways for the Small Business Service Industry, organizational culture • Rank for the right keywords
Owner and business growth, is “America’s Best • Measure the right numbers
Customer Service Experience Coach.”
• E-Commerce and digital-infuenced • Set up a paid search campaign
As a former successful Disney hotel
sales strategies without blowing your budget
leader, John will share his incredible
• The evolution of “multi-channel experience, best practices and proven • Increase your conversions in a few
retailing” to “Omni channel Disney success strategies to help you easy steps
retailing” create magical experiences for your
• Learn which improvements make
• Popular online marketing tactics customers, and keep them coming
you more money
throughout the online sales funnel back for more.
Online | 1 hours | Free
• Direct response marketing tactics Wilmington Campus | 2 hours | Free
9/14/21 T 6-7p
9/9/2021 Th 1-3p U-170
• Ways to measure online and cross-
channel conversions WEBINAR: RECORD KEEPING WEBINAR: SALES AND USE
• The future of online customer FOR YOUR ARTS BUSINESS TAX WORKSHOP
acquisitions Learn how to track revenues and This workshop will help business
expenses, make informed projections, owners better understand their sales
Online | 1 hour | Free
and gain a clearer understanding of and use tax obligations including
9/7/21 T 6-7p
your artistic business fnances. As an covering sales and use tax basics,
“Artrepreneur” you wear many hats: The registering for an account, and learning
WEBINAR: BUSINESS TAX
creator, advisor, promoter, transporter, about the most common types of sales
ESSENTIALS
and so much more – record keeping and use taxes collected. In addition,
In this seminar, we will cover basic can be daunting; however, with a few participants will receive hands-on help
requirements to help North Carolina basic accounting practices, you can preparing sales and use tax returns.
business owners understand the laws have full creative control while tracking
and obligations necessary to be a your fnances. Sales and use tax law changes
tax compliant business. Participants regarding capital improvements and
Online | 2 hour | Free repair, maintenance, and installation
learn about fling and administrative
requirements, the basics of NC 9/10/2021 F 10a-12p services will not be addressed in any
sales & use tax law, the basics of depth during this workshop.
NC withholding tax law, step by step Online | 1.5 hrs | Free
directions for completing sales tax and 9/15/21 TH 6-8p
40 Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback
SMALL BUSINESS CENTER
DISNEY LIVE!!! HOW TO MEET CFCC’S SMALL
FIND, INTERVIEW AND HIRE
MAGICAL PEOPLE! BUSINESS DIRECTOR
In partnership with Live Oak Bank, John Jerry Coleman, Director of CFCC’s Small
Formica, the ex-Disney Guy, will be Business Center, has decades of experience in
here live to teach you Disney’s secrets business and consulting, having owned his own
about recruiting, interviewing a hiring consumer products manufacturing company in
really great people! Wilmington, NC. Jerry is committed to helping
other small business owners succeed. “Starting,
• Are you struggling to fnd
managing, and growing a small business can
good employees during these
be a daunting task. At CFCC’s Small Business
unprecedented times?
Center, we help entrepreneurs plan and navigate
• Have you ever hired a person the startup process; getting of to a good, solid
who seemed so perfect during the start is essential. We really do become a partner
interview but wound up being a and are always available to act as coach and
bust on the job? cheerleader for our clients. We will work with them as long as necessary to keep
• Are you tired of having a constant them going and help them achieve their goals and be successful in the long run.”
revolving door and turnover Jerry earned a Bachelor’s of Science degree in Business Administration from East
of average employees in your Carolina University, and Master of Business Administration at UNCW. He earned
business? his certifcate in Project Management from UNCW and has secured multiple
• Are you frustrated by having to patents. In 2016, Jerry was awarded the US Small Business Administration’s
spend so much unproductive Collaboration and Partnership award for his eforts to support the SBA and its
time baby-sitting your employees resource partners in developing opportunities for small businesses in the State of
and wish they would be more North Carolina.
dependable and take the initiative
to get the job done right the frst suited candidates today for the job, • Learn specifc Interview questions
time? but more importantly, how to eliminate that matter the most in eliminating
• Would interviewing potential the candidates you don’t want! Just the people you don’t want.
candidates be easier if you knew by following John’s unique tips and • Learn successful strategies that
the most efective questions to strategies, diferent than the usual non top attorneys use when asking
ask? efective hiring methods, you will fnally tough follow up questions during
have the right people working for your an interview that will identify and
Have you ever wondered the secrets organization that are more loyal and eliminate non performers from ever
that the Walt Disney World Resort committed to your values and goals, joining your team again.
used to hire 75,000 employees? Ever empowered with the initiative to get the • Learn how to incorporate creative
wonder why other top successful results you want now. That is when the ways to conduct and check
companies always seem to have the real “Magic” begins in your business. references.
best people? In today’s challenging • And much more…
job market, where leaders, businesses Attendees will learn:
and employees are asked to do more • 5 Creative ways to fnd good “Customers Will Always Remember
with less, teams and businesses cannot candidates and never have a lack People Over Product or Service. How
aford to settle for low performing of great candidates to choose from Much Money and Loss of Productivity
candidates. Most managers have never again. Are The Wrong People in Your
been trained and just wing it and hope • Learn 6 tips and secrets behind Organization Costing You?
the process turns out. Yet a leader’s what really matters when assessing Wilmington Campus | 2 hrs | Free
success as well as the customer applications and resumes.
9/16/21 Th 1-3p U-170
experience is directly related how • How to specifcally defne just
successful their people are. Hoping what you are looking for in a great
new hires work out is no longer an candidate and never settle for
option. anything less.
• How to hire and place people to
In this presentation, John will show ft roles not just positions. (One of
you how to fnd and hire the best- Disney’s BIGGEST Secrets)
Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback 41
SMALL BUSINESS CENTER
WEBINAR: SOCIAL MEDIA Key Takeaways for the Small Business give you the boost to get you on your
AND WEBSITE FOR YOUR ART Owner: way.
BUSINESS • How to apply market segmentation Participants who attend at least four
to digital tactics sessions will receive a certifcate of class
You have a website/portfolio and
• How to listen to what customers completion.
you have social media - are they
say and to watch what they do
connected? Do they work together or Please register for each webinar
• How to improve your digital
against each other? The connections separately.
marketing return on investment
you make through social media can
• How to manage organizational 9/27/21: Part 1 - Self-Assessment/
help boost your website or portfolio!
change to improve digital marketing Business Plan/Decision Making
Learn about to make the online portfolio
• How to expand reach across your
and website connection. Hint... hint... It 10/4/21: Part 2 - Marketing Strategy and
entire organization
is more than a software connection! Research
Online | 1 hour | Free
Online | 2 hours | Free 10/11/21: Part 3 - Marketing Execution
9/21/21 T 6-7p
9/17/21 F 10a-12p 10/18/21: Part 4 - Financial Reporting and
Planning
WEBINAR: ONLINE
WEBINAR: ONLINE SELLER MARKETING CONTENT FOR 11/25/21: Part 5 - Funding Sources/
WEBINAR SMALL BUSINESSES AND Conversations with Entrepreneurs
This webinar will assist online small NON-PROFITS Online | 2 hours | Free
business owners that are “engaged The idea of getting your business online 9/27/21 – 11/25/21 M 6-8p
in business” in North Carolina. Areas can often feel scary and even confusing. 2 hours per session | Total 10 hours
of discussion within the webinar With so many moving parts, fguring out
will include: sellers with a physical what to do and how to do it presents a
presence in N.C., remote sales to unique challenge for time-starved small OCTOBER 2021
N.C., marketplace facilitators and business owners. Don’t worry, once you
marketplace sellers as well as applying understand how it all works together you WEBINAR: ENTREPRENEURS
for a N.C. Sales and Use Tax Account can stop wasting time and focus on the
ACADEMY FOR SMALL
ID, if necessary. things that actually beneft your business
BUSINESS OWNERS
SEVEN PART SERIES
Online | 1.5hr | Free If you’re just getting started with online
marketing or not seeing the results Register for each part separately
9/20/21 M 1-2:30p
you’ve hoped for, this session is for you.
You’ll learn the foundational elements PART 1: START A SMALL
WEBINAR SERIES, MARKETING that will help you get the word out about BUSINESS
YOUR BUSINESS ONLINE your business and you won’t need a • 24 Things you must do before
PART 5: IDEAS TO TRANSFORM marketing degree to do it! starting a small business
YOUR DIGITAL MARKETING • Gain knowledge about marketable
Online | 1 hour | Free proft centers
Register for each part separately 9/29/21 W 11a-12p • Introduction to 30 business skills,
Digital marketing is diferent from traits and strategies
traditional ofine marketing, but it is still WEBINAR: SIMPLE STEPS FOR
marketing. Moreover, any marketing STARTING YOUR BUSINESS Online | 2 hours | Free
program benefts from having all of FIVE-PART SERIES 10/5/21 T 6-8p
its parts working together as a whole. Join us as we ofer a 5-part workshop
Rather than implementing search, social series for the business owner that is PART 2: BUSINESS PLANNER
media, mobile, and every other digital designed to help small business, home- • How to create a simple business
marketing tactic individually, what you based professionals and entrepreneurs plan designed to prevent pitfalls,
really need as a small business owner not survive but thrive. give confdence and estimate
is to know is how to integrate them into potential earnings before taking
a single digital marketing program that Want to start a business but don’t know
any risk
builds on each success. where to begin? This workshop series,
• How to price your products and
conducted by a team of professionals
services
from SCORE’s Cape Fear Chapter, will
42 Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback
SMALL BUSINESS CENTER
• Understand the importance of skills. Record keeping regulations, Además, ofrecemos anualmente más de
Fair Market Value in every buying payroll strategy tips and more. 80 seminarios gratuitos sobre muchos
and selling situation. Individual Online | 2 hours | Free
temas comerciales variados dirigidos a
assistance and overview tips empresarios potenciales o existentes.
11/9/21 T 6-8p
each week as you develop your Nuestro sitio web, www.cfcc.edu/
business plan. sbc le permite ver y registrarse para
PART 7: TAXES, SECRETS TO
Online | 2 hours | Free CLOSING todos nuestros próximos seminarios .
10/12/21 T 6-8p También hay enlaces a muchos temas
Gain a solid understanding of taxes comerciales útiles y otros recursos para
PART 3: POWER UP AND JUMP required for small business owners pequeñas empresas.
START MARKETING YOUR and develop the best tax strategy for
your business. Become familiar with En linea | 2 horas | Gratis
SMALL BUSINESS 10/7/21 Th 1-3p
• Make your ads pay for themselves the how to get the latest tax forms and
• Step by step process for enhanced procedures for both state and federal
taxes. Discover how everyday business WEBINAR: GETTING STARTED
forecasting and merchandising WITH VIDEO MARKETING
skills decisions can have tax implications that
• How to create and use a simple can afect your bottom line. This virtual workshop will show
customer contact database Online | 2 hours | Free participants how to choose the type
11/16/21 T 6-8p of video that best fts their online
Online | 2 hours | Free marketing goals. Learn organic and paid
10/19/21 T 6-8p engagement strategies for growing your
WEBINAR EN ESPAÑOL!
TALLER DE IMPUESTOS email list. We will also review how to
PART 4: HOW TO FIND SOBRE VENTAS Y USO analyze metrics for video engagement
CUSTOMERS and tools to edit existing video assets to
• Energize and focus your marketing El Small Business Center de CFCC perform well on current social networks.
plan on customers to jump start ofrece asesoramiento gratuito y We will conclude with a question and
your new business confdencial a las personas que answer session about the latest video
• How to enjoy continuous orders están explorando la oportunidad de marketing strategies to increase visibility
and sales abrir su propio negocio. También eforts.
proporcionamos asesoramiento
Online | 2 hours | Free y asesoramiento a las pequeñas Online | 1.5 hours | Free
10/26/21 T 6-8p empresas existentes que lo soliciten. 10/6/21 W 6-7:30p
PART 5: POSITIVE CASH FLOW
FOR YOUR SMALL BUSINESS
• Learn various ways to help fnd the
funds to start a new business
• Avoid the pitfalls and errors
• Learn how to create and manage a
proftable fundraiser
Online | 2 hours | Free
11/2/21 T 6-8p
PART 6: BASIC BOOKKEEPING,
FORECASTING AND
NEGOTIATING
Learn important strategies to help
every business earn more profts and
the owners enhance their technical,
organizational and time management
Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback 43
SMALL BUSINESS CENTER
WEBINAR: YOUTUBE WEBINAR: ACCESS TO
ADVERTISING FOR CAPITAL FOR YOUR SMALL
BEGINNERS BUSINESS
Learn everything you need to know to Let’s face it, small business owners
get started with advertising on YouTube. still have a difcult time raising capital.
Small Business Owners will learn about For start-ups it is almost impossible,
video creation and targeting the right especially from traditional lending
audience and then learn how to legally sources. This event will bring together
take trafc from your competition. In traditional and non-traditional lending
addition, we’ll show you exactly how to sources for business owners to meet
set up your Google ads account and and discuss how they can meet their
where to go to get more help if you
need it directly from YouTube.
capital needs. Join us (representatives
The SBA, SCORE and the SBC) to with our
Online | 1.5 hours | Free
explore capital access options for
small businesses. We will answer these
FREE Seminars
10/13/21 W 6-7:30p frequently asked questions: What can
I use the money for? What if I have
WEBINAR: LEGAL questionable credit? What are the
CONSIDERATIONS FOR loan application requirements? Learn
BUSINESS STARTUPS about the many capital funding options
In this seminar business owners will including (equity crowdfunding) that are
learn the following: available to small businesses in our area.
• What is required to legally start a The panelists will also discuss traditional,
alternative, and entrepreneur forms of
business
capital as well as options for women and
• LLC, S, and C Corp, non-profts vs
minority owned businesses.
sole proprietor
• Franchising from the franchisee Online | 1.5 hours | Free
and franchisor perspective 10/28/21 W 11a-12:30p
• Operating Agreements and why
they are important NOVEMBER 2021
• Overview of trademarks and
copyright law
COMPETITION AND
Online | 1 hour | Free COMPETITIVE ADVANTAGE
10/14/21 Th 2-3p
Struggling in your business? The reason is
simple. You look just like everyone else. It’s
better to be diferent than to be the best.
In this seminar small business experts
will ofer tips to create your noticeable
diference from the competition.
Business owners will learn how to:
• Identify ways to make your product
or service unique CFCC.EDU/SBC
• Understand the importance of giving
the market a reason to change its
SBC CLIENTS SAY IT BEST...
buying habits
• Create a problem-solving approach “Every seminar I’ve participated in,
to your business seven or eight now, was taught
• Gain a clear understanding of what by very expert and competent
you’re selling (It’s not what you think.) professionals who inspired me
Online | 2 hours | Free with new ideas and resources for
11/1/21 M 6-8p getting our non-proft started.”
44 Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback
SMALL BUSINESS CENTER
WEBINAR: BUSINESS TAX WEBINAR: STARTING A owners will be carefully guided
ESSENTIALS SMALL BUSINESS ON A through the 1023 form and provide vital
In this seminar, we will cover basic
LIMITED BUDGET information concerning how to respond
requirements to help North Carolina These are the ABCs of how to start a to statements and questions needed to
business owners understand the laws small business combined with winning satisfy IRS reviewers. Required Materials:
and obligations necessary to be a strategies from low-cost startups. Starting Participants should download form 1023
tax compliant business. Participants a Small Business on a Limited Budget from irs.gov and bring it to the seminar.
learn about fling and administrative is easier now than it has ever been. In The Answer: “Yes, you CAN get 501(c)(3)
requirements, the basics of NC sales & these challenging times everyone from status on your own.”
use tax law, the basics of NC withholding the government to your local banker is Online | 3 hours | Free
tax law, step by step directions for trying to help you succeed. 11/18/21 Th 6-9p
completing sales tax and withholding Online | 1 hour | Free
returns, and directions for fling and 11/15/21 M 11a-12p WEBINAR: FINDING YOUR
paying online. CUSTOMER AND CREATING A
Online | 1.5 hours | Free WEBINAR: SALES AND USE MARKETING PLAN
11/8/2021 Th 4-5:30p TAX WORKSHOP Just because you have an idea doesn’t
This workshop will help business owners mean anyone will buy it. In Finding Your
HOW TO START A NON better understand their sales and use Customer and Creating a Marketing
PROFIT BUSINESS tax obligations including covering sales Plan business owners will learn 4 ways
and use tax basics, registering for an to describe your customer and sources
There is a tremendous interest coming to fnd out how many there are in your
account, and learning about the most
from our communities of wanting to market area. The program features 5
common types of sales and use taxes
know how to form a nonproft business. ways to create a winning plan to target
collected. In addition, participants will
Careful consideration should be given them.
receive hands-on help preparing sales
to this quest and much attention needs
and use tax returns. Online | 1 hour | Free
to be given to the proper steps to take.
Failure to do so could result in with Sales and use tax law changes 11/22/21 M 11a-12p
serious consequences for individuals regarding capital improvements and
as well as becoming detrimental to the repair, maintenance, and installation WEBINAR: ONLINE SELLER
original cause for which the non-proft services will not be addressed in any WEBINAR
was designed. If you are considering depth during this workshop. This webinar will assist online sellers
stating a non-proft business, business Online | 1.5 hours | Free that are “engaged in business” in North
owners should plan to attend this very 11/17/21 W 11a-12:30p Carolina. Areas of discussion within
informative seminar. the webinar will include: sellers with a
Participants will discover. 501 C3 DOCUMENTATION physical presence in N.C., remote sales
• Basics on what a non-proft FOR NON-PROFITS to N.C., marketplace facilitators and
business is marketplace sellers as well as applying
The Question: “Can we get 501(c)(3) for a N.C. Sales and Use Tax Account ID,
• Refne the defnition of a non-proft status without hiring an attorney or
• Issues to consider before starting a if necessary.
accountant?” The benefts of 501(c)
non-proft (3) status and the ability to apply for Online | 1.5 hours | Free
• Key steps in forming a non-proft government and foundation grants, can 11/22/21 M 4-5:30p
• Forms and Documents needed to be vital to the success of your non-
be fled proft organization. The IRS receives WEBINAR: HOW TO
• What takes place at the frst board tens of thousands of them each year! COMPLETE FORM E-585
meeting In 2008, one IRS ofcial estimated This webinar will help qualifying
• Do you need an attorney? that organizations not represented by nonprofts better understand the proper
Online | 3 hours | Free attorneys, accountants or other tax procedure for requesting a sales and
11/11/21 TH 6-9p professionals account for 70% of the use tax refund (reference G.S. 105-
exemption applications submitted. 164.14(b) for more information about this
(This is down from a similar estimate of tax law). Participants will focus on the
85% in 2002.) This seminar business
Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback 45
SMALL BUSINESS CENTER
process for completing the Nonproft these frequently asked questions:
and Governmental Entity Claim for DECEMBER 2021 What can I use the money for? What if I
Refund of State and County Sales and have questionable credit? What are the
Use Taxes. FINANCING YOUR SMALL loan application requirements? Learn
BUSINESS about the many capital funding options
Online | 1.5 hours | Free
How to fnd the funds to create your including (equity crowdfunding) that are
11/23/21 T 1-2:30p
business. If you have a great idea the available to small businesses in our area.
money is out there somewhere. From The panelists will also discuss traditional,
WEBINAR: DYNAMITE
coins-in-the-couch to loans, grants alternative, and entrepreneur forms of
MARKETING FOR SMALL
and Go Fund Me pages, Financing capital as well as options for women and
BUSINESS OWNERS
Your Small Business shows business minority owned businesses.
There has NEVER been a time at which owners the rainbow of funding sources. Online | 1.5 hours | Free
marketing your small business has
been as easy, low-cost and efective. Online | 1 hour | Free 12/8/21 W 1-2:30p
“Dynamite Marketing” will show 12/6/21 F 11a-12p
business owners 50+ ways to grab new
EMAIL MARKETING:
WEBINAR: EMAIL GROWING YOUR LIST AND
customers, reinforce relationships with
MARKETING QUICK START THE POWER OF THE INBOX
current customers and pique the interest
of potential customers you don’t even TUTORIAL The inbox remains the most direct
know about! In “Dynamite Marketing” Not sure how to get started with your method for marking online and
you’ll learn: frst email campaign? Don’t worry, we’ll statistically outperforms every other
• The three best 1-to-1 marketing take you step-by-step through how medium by a landslide! This session is a
strategies to create and send your frst email fresh overview of what email marketing
• How to easily create a simple, campaign with Constant Contact. By the is, and the best practices on how to
winning marketing plan end of this session business owners grow an email database to drive more
• How to target customers who need know how to create an efective email business.
your product or service campaign that looks great on any device Small business owners will gain a better
• How to stretch $100 into a and gets your subscribers to take action. understanding of: The three best 1-to-1
marketing success marketing strategies
Online | 1 hour | Free
• How to get free exposure in big • How and where to grow Your email
12/7/21 T 11a-12p
media list
Let “Dynamite Marketing” help you WEBINAR: ACCESS TO • What methods create the most
create a great, low-cost marketing plan CAPITAL FOR YOUR SMALL subscribers to your list
for your business. BUSINESS • What types of emails to send to get
the best results
Online | 1 hours | Free Let’s face it, small businesses still
• What Content Marketing is and how
11/29/21 Th 11a-12p have a difcult time raising capital. For
can to best leverage it to grow your
start-ups it is almost impossible,
list
especially from traditional lending
• Expanding your reach for every
sources. This event will bring
email you send
together traditional and non-
• Understanding how connected
traditional lending sources for
email & social media are… how to
business owners to meet and
work them together
discuss how they can meet
• Tips and Secrets to get your emails
their capital needs. Join us
opened, engaged, and successful.
(representatives The SBA,
• Live Q&A
SCORE and the SBC) to explore
capital access options for small Online | 1 hour | Free
businesses. We will answer 12/9/21 Th 11a-12p
46 Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback
SMALL BUSINESS CENTER
WEBINAR: CREATING A WEBINAR EN ESPAÑOL! WEBINAR: BUSINESS
WINNING BUSINESS PLAN TALLER DE IMPUESTOS RESILIENCY
Whether you have a service business,
SOBRE VENTAS Y USO A natural disaster can impact your
retail, manufacturing or direct marketing El Small Business Center de CFCC business just about anywhere, and
you need a plan. In fact, if you try to ofrece asesoramiento gratuito y at any time. Many small businesses
borrow money for a business the frst confdencial a las personas que are not prepared for a large-scale
question asked by the lender will be, están explorando la oportunidad de crisis. This session will give business
“Do you have a business Plan?” abrir su propio negocio. También owners the opportunity to hear from
proporcionamos asesoramiento experts in the feld of lending, disaster
“Creating a Winning Business Plan,”
y asesoramiento a las pequeñas preparedness, and state and federal
will help you get started with creating a
empresas existentes que lo soliciten. recovery programs. You will also gather
business plan that fts your business.
Además, ofrecemos anualmente más de information to help you develop a
Business owners will focus on: disaster preparedness plan for your
80 seminarios gratuitos sobre muchos
• How to easily create a simple business while discussing overall
temas comerciales variados dirigidos a
business plan strategies to guide you through a natural
empresarios potenciales o existentes.
• How to create a full-length plan that disaster.
can guide your business Nuestro sitio web, www.cfcc.edu/
Online | 1.2 hours | Free
• Which parts of the plan must be sbc le permite ver y registrarse para
done in specifc ways? todos nuestros próximos seminarios . 12/15/21 W 1-2:30p
• Which parts of the plan bankers También hay enlaces a muchos temas
focus on? comerciales útiles y otros recursos para
• How to create the important pequeñas empresas.
marketing segment of the plan En linea | 2 horas | Gratis
• What the plan must look like? 12/14/21 Martes 6-8p
If you think the time is right for you to
start a business—you’re right! The key is
to create a winning business plan. This
program will help you get started in the
right way.
Online | 1 hour | Free
12/13/21 M 11a-12p
Fall 2021 | cfcc.edu/ewd | 910.362.7000 We want to hear from you! Visit cfcc.edu/feedback 47You can also read
